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Full text of "The Radio Annual and Television Yearbook, 1953"

WORTH OF 

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52 

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NEW . 
GRUENS 



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Scanned from the collections of 
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Presents 



1953 

RADIO 
ANNUAL 



SIXTEENTH ANNUAL EDITION 



JACK ALICOATE 
Editor-in-Chiei 



Copyright 1953 by RADIO DAILY CORP., 1501 Broadway, New York 36, N. Y. 



some spots 

are bett^^^^^^^ ,, 

than ot/iers/co^^-^^'" - 







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New Yof* 20. N. Y. 

Chicogo Cleveland Washington 
Son Francisco los Angeles 
CKortone* Ailan'o* 



>nfing 
■ ADIO STATIONS 



WNIC 

WMAQ 

KNtC Ic' f.ff « 

WTAM C.ord 

WtC Wath<A«lon 



r«pr»««nting 
TELIVISION STATIONS 



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TPHIS, the sixteenth edition of RADIO AN- 
NUAL is a volume dedicated to the ac- 
complishments of the broadcasting industry — 
the dramatic story of your success in widening 
the field of communications. 

A GAIN this year, as in the past, we have 
had the whole hearted support of all seg- 
ments of the industry is compiling an up-to- 
the-minute factual record of the achievements 
of the radio broadcasting during the past year. 

'T'HE story of radio's progress in 1953 is a 
vibrant one, for never before have broad- 
casters put their shoulders to the wheel with 
greater zeal in selling the effectiveness of radio 
as an advertising medium. 

TPO all of you we express our appreciation 
of your support in making this edition the 
most comprehensive reference volume in the 
history of the broadcasting industry. 

JACK ALICOA'P^ 
Editor in Chief 



FOR WORLD-WIDE NEWS ... 

FOR CLEAR, COMPREHENSIVE 

COVERAGE . . 




FOR; 
AM-FM-TELEVISION 



E F E L I t R P L A 2 



O R K 2 0, N . Y . 



A 

Academy of Television Arts & Sciences. . 1287 

Actors 1007 

Actor's Equity Association 1287 

Actresses 1007 

ADVERTISING INDEX th 

Advertising Agencies 133 

Advertising Council, The 1287 

Advertising Federation of America 1287 

Advertising Research Foundation 1287 

Agencies, Adv., Personnel, Accounts... 133 

Agency & Sponsor Network Billings.... 125 

Agents & Managers, Talent 254 

Airline Network 291 

Alabama: AM Stations 317 

Families (total in state) 317 

FM Stations 1212 

Housing Units 317 

Population 317 

TV Stations 881 

Alaska: AM Stations 694 

Alaska Broadcasting System 291 

Alberta: AM Stations 714 

Alicoate, Jack Introductions 3, 801 

AUard, T. J Article 61 

Almanac of Holidays & Special Events. . 1279 

Aloha Network 291 

American Assn. of Advtg. Agencies. . . . 1287 

AMERICAN BROADCASTING CO.: 

Commercial Programs-AM 1174 

Commercial Programs-TV 1189 

Executives & Personnel, Radio . . 262 
Executives & Personnel, 

Television 836 

Kintner, Robert E Article 259 

Network Billings 125 

Network Map-AM 260-1 

Network Map-TV 834-5 

Stronach, Alexander. . . .Article. 832 

Americon Communications Assn 1287 



American Federation of Musicians 1288 

American Federation of TV & Radio 

Artists (AFTRA) 1288 

American Guild of Musical Artists, Inc.. . 1288 

American Marketing Association 1288 

American Newspaper Publishers Assn.. . 1288 

ASCAP: 

Harbach, Otto Article 1265 

Personnel. Functions 1288 

Publisher Members 1266 

Amplitude Modulation (AM) Stations in 

U. S 299 

Announcers-MC's 1081 

Arizona: AM Stations 326 

Families (total in state) 326 

FM Stations 1212 

Housing Units 326 

Population 326 

TV Stations 881 

Arizona Broadcasting System 291 

Arizona Network 291 

Arkansas: AM Stations 329 

Families (total in state) 329 

FM Stations 1212 

Housing Units 329 

Population 329 

Arrowhead Network 291 

ARTICLES. RADIO: 

Allard, T. 1 61 

Burke, Frank 37 

Coffin. R. H 1043 

Corwith, Doris 53 

Csida. Joe 1264 

Eaton, Tom 79 

Fellows, Harold E 35 

Friedheim, Robert W 774 

Grebe, Robert M 97 

Hansen, Mai Ill 

Harbach. Otto 1265 

Haverlin, Carl 1270 

Heinecke, Paul 1276 

Kellogg. Ted 115 

Kintner, Robert E 259 

Morgens, Howard J 65 

Morton. AUred H 1247 



M A in T N BLOCK 




AND TIIK 

MAKE BELIEVE BALLROOM 

19th 

rONSECUTIVE 
YEAR 

ON 

WNEW- New York 

iJLUL CHIP ADVEFmSEHS TO AMERICA 



715 FIFTH AVENUE • NEW YORK CITY • PLAZA 9-6154 

6 



EDIT 



lAL INDEX 



Murphy, Adrian 265 

NeiU. D. Malcolm 76 

Nelson, Norman 63 

O'Neil, Thomas F 271 

Secrest, lames D 47 

Walker, Paul 33 

WaU, Charles A 1269 

White, Frank 277 

Wolf, Sidney J 284 

Ziv, Frederic W 66 

Artists, Radio-TV 1007 

Artists' Representatives Assn., Inc 1288 

AMP: 

Personnel 1289 

PubUsher Members 1269 

Wall, Charles A Article 1269 

Associated Press 117 

Associations (Organizations) 1287 

Assn. of Canadian Advertisers, Inc 1289 

Assn. of National Advertisers. Inc 1289 

Assn. of Radio News Analysts 1289 

Associations, State Broadcaster 702 

Authors Guild of the Authors League 

of America, Inc., The 1289 

Authors League of America, Inc., The.. 1289 

Awards— Editors Poll 41 



B 



Behind The Mike, Before The Camera, 

(Radio-TV Artists) 

Billings, Network, Agency & Sponsor. . . 
Biographical Sketches: 

ABC TV Executives 

CBS TV Executives 

Du Mont Executives 

NBC TV Executives 

TV Personalities 

Brand Names Foundation, Inc 

Brazil. TV Stations in 

British Broadcasting Corporation, The. . . 

British Columbia: AM Stations 

Broadcast Advertising Bureau, Inc 

Broadcast Music. Inc.: 

Haverlin. Carl .... Article 

Personnel, Functions 

Publisher Members 

Broadcasting and Film Commission 

Broadcasting Corp. of America Network. 

Brokers, Play and Story 

Brown, Charles B Article 

Brown. Thad H., Jr Article 

Bureau of Broadcast Measurement, The. 

Burke, Frank Article 

Business Section 



1005 
125 

833 
841 
849 
857 
971 

1289 
918 

1289 
715 

1290 

1270 

1290 

1271 

1290 

291 

797 

93 

81 

1290 

37 

123 



California: AM Stations 337 

Families (total in state) 337 

FM Stations 1212 

Housing Units 337 

Population 337 

TV Stations 881 

California Northern Group 292 

CANADA: 

Allard, T. J Article 61 

Canadian Assn. of B'casters. . 711 

Canadian B'casting Corp 70S 

Neill, Malcolm Article 76 

Station Representatives 225 

Stations-AM 714 

Station Index 712 

Canadian Assn. of Broadcasters 1291 

Cartoon Producers 1002 

(Also See Television Film Producers) 

Catholic Actors Guild of America, Inc... 1291 

Catholic Writers Guild of America. Inc.. . 1291 

Chicago Telephone Numbers 102 

Coffin, R. H Article 1043 

Colorado: AM Stations 358 

Families (total in state) 358 

FM Stations 1212 

Housing Units 358 

Population 358 

TV Stations ,. . 884 

COLUMBIA BROADCASTING SYSTEM: 

Commercial Programs-AM 1174 

Commercial Programs-TV 1189 

Executives & Personnel 268 

Murphy, Adrian .... Article 265 

Network Map-AM 266-7 

Network Map-TV 842-3 

Van Volkenburg, J. L Article 840 

TV Executives Biographies 841 

Columbia Pacific Network 292 

Columbine Network 292 

Commentators: News 1069 

Sports 1053 

Women 1165 

Commercial AM Programs 1174 

Commercial AM-TV Programs 1952 1173 

Commercial TV Programs 1189 

Composers, Authors and Publishers 

Assn. of Canada, Ltd 1291 

Conductors. Musical. Radio-TV 1109 

Connecticut: AM Stations 365 

Families (total in state) 365 

FM Stations 1212 

Housing Units 365 

Population 365 

TV Stations 885 

Connecticut State Network. Inc 292 

Consulting Engineers 1222 

Corwith. Doris Article 53 







11th Year for COCA COLA 



.v\UKTOi\i DOWNEY 



EDIT 



lAL INDEX 



Critics Awards for 1952 41 

Csida. Joe Article 1264 

Cuba: AM Stations 743 

TV Stations 918 



Fitzsimmons, Tom. 



Article 



Dairyland Network 292 

Delaware: AM Stations 370 

Families (total in state) 370 

FM Stations 1212 

Housing Units 370 

Population 370 

TV Stations 885 

Directors. Radio-TV 1129 

Disc Jockeys 1 139 

Distributors and Producers, TV Film 925 

District of Columbia: AM Stations 371 

Families 371 

FM Stations 1212 

Housing Units 371 

Population 371 

TV Stations 885 

District of Columbia Telephone Numbers. 103 

Dominican Republic: AM Stations 746 

TV Stations 918 

Don Lee Broadcasting 292 

Dramatists Guild of the Authors League 

of America. Inc., The 1291 

Du Mont. Dr. Allen B Article 848 

DU MONT TELEVISION NETWORK: 

Commercial Programs 1189 

Executives, Biograph'es 849 

Network Mop 850-1 

Personnel 852 



Florida: AM Stations 373 

Families (total in state) 373 

FM Stations 1212 

Housing Units 373 

Populations 373 

TV Stations 887 

Folsom, Frank M Article 57 

Foreign Language Quality Network .... 293 
French Broadcasting System (Radiodiffusion 

Francaise) in North America, The 1292 

Frequency Modulation (FM) Stations.... 1212 

Friedheim, Robert W Artxle 774 



Garden State Network 293 

Georgia: AM Stations 386 

Families (total in state) 386 

FM Stations 1212 

Housing Units 386 

Population 386 

TV StaHons 887 

Georgia Assoc-ations of Local Stations.. 293 

Granite State Network 293 

Grass Roots Network 293 

Great Lakes Network 293 

Great Northern B'casting System 293 

Grebe, Robert M Article 97 

Grillo, Basil .... Article 856 

Guilds (Organizations) 1287 

Guy Gannett B'casting System 293 



H 



Eaton. Tom. . . .Article 79 

Editors. Radio-TV 1249 

Election Pictures 91. 830. 1248 

Engineers. Consulting 12'?2 

Equipment Section 1221 

Equipment Manufacturers 1225 

Estimated Families for 1953 298 



Federal Communications Bar Assn 1291 

FEDERAL COMMUNICATIONS COMMISSION: 

Licenses. How to Obtain 250 

Members of Commission. Staff. . 246 

TV Allocations 865 

Walker. Paul A Article. ... 33 

Federal Radio Education Committee 

(FREC) 1291 

Federal Trade Commission 1291 

Fellows. Harold E. Article 35 

Film Producers and Distributors, TV.... 925 



Haiti: AM Stations 746 

Hansen. Mai .... Article Ill 

Harbach. Otto Articla 1265 

Haverlin. Carl Article 1270 

Hawaii: AM Stations 695 

TV Stations 917 

Heinecke. Paul Article 1276 

Holidays & Special Events. Rad'o-Television 

Daily's Almanac. The 1279 

Home Economists 1165 

I 

Idaho: AM Stations 399 

Families (total in state) 399 

FM Stations 1212 

Housing Units 399 

Population 399 

Illinois: AM Stations 403 

Families (total in state) 403 

FM Stations 1212 

Housing Units 403 

Population 403 

TV Stations 887 




HARRY WISMER 

Broadcasting and Telecasting 

ro? SPORTING EVENTS 

ACROSS THE NATION 



10 



EDIT 



lAL INDEX 



Indexes: 

Advertising 25 

Canada AM Stations 712 

Editorial 5 

TV Personalities 972 

U.S. AM Stations 301 

U.S. TV Stations 878 

Indiana: AM Stations 416 

Families (total in state) 416 

FM Stations 1212 

Housing Units 416 

Population 416 

TV Stations 889 

Institute lor Education by Radio-TV 1292 

Institute of RadTo Engineers. Inc 1292 

Intercollegiate Broadcasting System.... 1292 

Intermountain Network 294 

International 735 

International News Service 117 

International Stations of the U.S 736 

International Stations of Canada 736 

Iowa: AM Stations 422 

Families (total in state) 422 

FM Stations 1212 

Housing Units 422 

Population 422 

TV Stations 890 



Jablons. Mike. 



Article 919 



K 



Kansas: AM Stations 429 

Families (total in state) 429 

FM Stations 1212 

Housing Units 429 

Population 429 

Kellogg. Ted Article 115 

Kentucky: AM Stations 434 

Families (total in sta'e) 434 

FM Stations 1212 

Housing Units 434 

Population 434 

TV Stations 890 

KEYSTONE BROADCASTING SYSTEM: 

Affiliates 288-9 

Executives & Personnel 285 

Wolf. Sidney Article 284 

Kintner, Robert E Article 259 



Lone Star Chain. Inc 294 

Los Angeles Telephone Numbers 104 

Lambs. The 1292 

Louisiana: AM Stations 440 

Families (total in state) 440 

FM Stations 1212 



Housing Units 440 

Population 440 

TV Stations 891 

Lowell Institute Cooperative Broadcasting 

& Station WGBH 1293 



M 



Magazines, Trade. Fan. Tech., General. . 1255 

Maine: AM Stations 446 

Families (total in state) 446 

FM Stations 1212 

Housing Units 446 

Population 446 

TV Stations 891 

Maine Broadcasting System 294 

Managers & Agents, Talent 254 

Manitoba: AM Stations 718 

Manufactured Since 1946. Total TV Sets. 864 

Manufacturers of Equipment (Radio-TV). 1225 

MAPS— RADIO. TV: 

ABC— Radio Net 260-1 

ABC— Television Net 834-5 

CBS— Radio Net 266-7 

CBS— Television Net 842-3 

Du Mont Television Net 850-1 

MBS— Radio Net 272-3 

NBC— Radio Net 278-9 

NBC— Television Net 858-9 

Maryland: AM Stations 450 

Fanulies (total in state) 450 

FM Stations 1212 

Housing Units 450 

Population 450 

TV Stations 891 

Massachusetts: AM Stations 456 

Families (total in state). 456 

FM Stations 1212 

Housing Units 456 

Population 456 

TV Stations 893 

MC's-Announcers 1081 

McClatchy-Beeline 294 

Metropolitan Network 294 

Mexico: AM Stations 738 

TV Stations 918 

Michigan: AM Stations 463 

Families (total in state) 463 

FM Stations 1212 

Housing Units 463 

Population 463 

TV Stations 893 

Michigan Radio Network 294 

Mid-South Network 294 

Minnesota: AM Stations 475 

Families (total in state) 475 

FM Stations 1212 



11 




SISAC TRANSCRIBED LIBRARY, 475 Fifth Avenue, New York 17 



12 



EDIT 



L I 



Housing Units 475 

Population 475 

TV Stations 895 

Mississippi: AM Stations 481 

Families (total in state) 481 

FM Stations 1212 

Housing Units 481 

Population 481 

TV Stations 896 

Mississippi B'casting Co 294 

Missouri: AM Stations 486 

Families (total in state) 486 

FM Stations 1212 

Housing Units 486 

Population 486 

TV Stations 896 

Montana: AM Stations 495 

Families (total in state) 495 

FM Stations 1212 

Housing Units 495 

Population 495 

Morgens. Howard J Article 65 

Morton. Alfred H Article 1247 

Murphy. Adrian .... Article 265 



MUSIC: 

ASCAP 

AMP 

BMI 

SESAC 

Song Hits of 1952 

Music Publishers' Contact Employees 

(A. F. of L.) 

Music Publishers' Protective Assn., Inc.. 



1265 
1269 
1270 
1276 
49 

1293 
1293 



Musical Conductors. Radio-TV 1109 

MUTUAL BROADCASTING SYSTEM: 

Commercial Programs-Radio... 1174 

Executives & Personnel 274 

Network Billings 129 

Network Mop 272-3 

O'Neil, Thomas F.. . . ^rticle. . . 271 



N 



National Assn. for Better Radio and TV. 1293 
National Assn. of Broadcast Unions and 

Guilds 1293 

National Assn. of Educational B'casters. 1293 
National Assn. of Performing Artists. . . . 1293 

NATIONAL ASSOCIATION OF RADIO- 
TELEVISION BROADCASTERS: 

Brown. Thad H.. Jr Article. 81 

Fellows. Harold E Article . . 35 

Personnel. Committees 252 

Television Code 803 

National Better Business Bureau. Inc 1293 



NATIONAL BROADCASTING CO.: 

Commercial Programs-AM 1174 

Commercial Programs-TV 1189 

Executives & Perscnnel-AM 280 

Executives & Personnel-TV 860 

Network Map-AM 278-9 

Network Map-TV 858-9 

White. Frank Article 277 

National Federation of Business and 

Professional Women's Clubs. Inc.. The. 1294 

National Sec. of Television Producers, Inc. 1294 

National Television Film Council 1294 

National Variety Artists. Inc 1294 

Nebraska: AM Stations 498 

Families (total in state) 498 

FM Stations 1212 

Housing Units 498 

Population 498 

TV Stations 896 

Neill. D. Malcolm Article 76 

Nelson. Norman .... Article 63 

Network Billings 125 

Network News Selections of '52 59 

Network Section 257 

NETWORKS: 

ABC Executives & Personnel. 262 
ABC Executives & Personnel 

(TV Net) 836 

ABC Network Map-AM 260-1 

ABC Network Map-TV 834-5 

CBS Executives & Personnel . . 268 
CBS Executives & Personnel 

(TV Net) 841 

CBS Network Map-AM 266-7 

CBS Network Map-TV 842-3 

Du Mont. Dr. Allen B.. .Article 848 
Du Mont Exec. & Personnel.. 852 

Du Mont Network Map 850-1 

KBS Affiliated Stations 288-9 

KBS Executives & Personnel. 285 

Kintner. Robert E Article . 259 

Murphy. Adrian . . . .Article. . 265 
MBS Executives & Personnel. 274 

MBS Network Map-AM 272-3 

NBC Executives & Personnel . . 280 
NBC Executives & Personnel 

(TV Net) 860 

NBC Network Map-AM 278-9 

NBC Network Map-TV 858-9 

O'NeiL Thomas F Article. 271 

Regional Networks 291 

Stronach. Alexander. . .Article 832 
Van Volkenburg. J. L. . . Article 840 

White, Frank Article 277 

Witting. Chris Article 829 

Wolf, Sidney .... Article 284 

Networks. Regional 291 

Nevada: AM Stations 502 

Families (total in state) 502 

FM Stations 1212 



13 



1350 radio stations from coast to coast 
receive from United Press an average 
of more than 40 news programs and 
news features every day— in addition 
to scores of extra shows of seasonal 
and special topical interest throughout 
the year. And some 200 kinds of 
sponsors buy them. The U.P. bureau 
nearest you is ready to present 
further information promptly. 



United 



^^^^^^ ^e for rod** 




TITLE 
World N«w> Roundup 



Th« World in Brief 



SPORTS 

FOR 

WOMEN 



Th« World In o Nutthall 

Speaking of Sports 



MINUTES DAYS 

Weekdayt, 7 times; Sun., 6 timet 
^ Weekdays, 1 4 times; Sun., 11 times 
Weekdays, 7 times; Sun., 6 times 
Monday through Saturday 



The Sportj Lineup 



The Sports Roundup 



Great Moments in Sports 



Sizing Up Sports 
In the Woman's World 




Every day 



Twice Daily 



Monday through Saturday 



Sunday 
Monday through Saturday 



AAoinly for Women 



Monday through Friday 



Women in the News 

Your Home 



Nomes in the News 



HUMAN 
INTEREST 



PAAMING 

COMMENTARY 
A REVIEW 



Time Out 



In Your Neighborhood 



In Movieland 




Monday through Friday 
Saturday 



Monday through Friday 



Monday through Friday 



Monday through Saturday 



Flashback 



United Press Almanac 



Do Tell 



In Their Own Words 



Let's Take a Trip 



m 



\^n ine rarm rronr 



rfon? 




Saturday 



Monday through Friday 



Every day 



Sunday 



Sunday 



Daily Farm A^rket Survey 



Rural Roundup 

Todoy'i United Press Commentary 
Korean Story 



Saturday 
Every day 



Under the Capitol Dome 



United Press War Analysis 



Highlights of the Week's News 



This is Washington 



United Press Reportin( 



ftUSINiSS A 
SaiNCE 



W«eMy ttnlnetfl Review 



Tomorrow's Business 



Todoy In Science 




Monday through Saturday 

Tuesday through Saturday 

Every day 



Monday through Friday 



Monday through Saturday 



Monday through Friday 



Sunday 



4^ 



Sunday 



' "M ti )/M . r/ . 



C«H{iif All Drivers 



Sunday 
Sunday 



Saturday 



Monday through Friday 



Sundoy 



EDIT 



lAL INDEX 



Housing Units 502 

Population 502 

New Brunswick: AM Stations 719 

New England Regional Network 295 

New Hampshire: AM Stations 504 

Families (total in state) 504 

FM Stations 1212 

Housing Units 504 

Population 504 

New Jersey: AM Stations 505 

Families (total in state). . . . 505 

FM Stations 1212 

Housing Units 505 

Population 505 

TV Stations 897 

New Mexico: AM Stations 511 

Families (total in state). . . 511 

FM Stations 1212 

Housing Units 511 

Population 511 

TV Stations 899 

New TV Stations Scheduled for '53 920 

New York: AM Stations 514 

Families (total in state) 514 

FM Stations 1212 

Housing Units 514 

Population 514 

TV Stations 899 

New York City Telephone Numbers 100 

Newfoundland: AM Stations 720 

News Commentators 1069 

News Events of 1952. Top Ten. Editors 

Poll 55 

News Selections. Network, 1952 59 

News Services 117 

Non-Commercial AM Stations. U.S 701 

North Carolina: AM Stations 545 

Families (total in state). 545 

FM Stations 1212 

Housing Units 545 

Pooulation 545 

TV Stations 902 

North Dakota: AM Stations 559 

Families (totcl in state). . 559 

FM Stations 1212 

Housing Units 559 

Population 559 

Northeastern Broadcasting System 295 

Northwest Network 295 

Nova Scotia: AM Stations 721 

Nutmeg Network 295 

O 

Ohio: AM Stations 562 

Families (total in state) 562 

FM Stations 1212 



Housing Units 562 

Population 562 

TV Stations 903 

Oklahoma: AM Stations 576 

Families (total in state) 576 

FM Stations 1212 

Housing Units 576 

Population 576 

TV Stations 906 

Oklahoma Network 295 

C'Neil. Thomas F. . . . Article 271 

Ontario: AM Stations 722 

Orchestra Leaders, Radio-TV 1109 

Oregon: AM Stations 582 

Families (total in state) 582 

FM Stations 1212 

Housing Units 582 

Population 582 

TV StaUons 906 

Oregon Trail Network 295 

Organists. Rcdio-TV 1109 

Organizations (Radio-TV Groups, Unions, 

Assns.) 1287 

Organizations, Research 109 

P 

Paul Bunyon Network 292 

Palmetto Broadcasting System 295 

Pennsylvania: AM S'ations 588 

FcrmiUes (to'al in state). . 588 

FM Stations 1212 

Housing Units 588 

Population 588 

TV Stations 906 

Personalities. TV 971 

Philadelphia Radio and Television 

Broadcasters Assn 1294 

Play and Story Brokers 797 

Press Association. Inc 117 

Prince Edward Island: AM Stations 728 

Producers and Distributors. TV Film 925 

Producers. Network & Independent 1119 

Producers. Radio-TV Programs 751 

Professional Music Men. Inc 1294 

Programs, Commercial AM 1174 

Programs, Commercial AM-TV 1952 1173 

Programs, Commercial TV 1189 

Publications, Trade, Fan, Tech 1255 

Puerto Rico: AM Stations 697 

Q 

Quaker Network 295 

Quebec: AM Stations 729 



15 






NT' 



ALL TELEVISION and 
RADIO STATIONS. 

for complete information.... 

WRITE — WIRE — TELEPHONE 

Century News Photo Service 



• • 



MYRON FIRKSEi^ 


BARRY FIRKSER 


Executive Offices-. 


Telephone: 


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ACodemy 2-1750 


New York 25, N. Y. 





^ PUBLICITY ^ 

A Distinctive News Photo Service 

A PLUS SERVICE FOR YOUR 

SPONSORED PROGRAMS 

16 



EDIT 



lAL INDEX 



RADIO ANNUAL. TELEVISION YEAR- 
BOOK. Offices. Personnel 1257 

Radio Cadena Nacional. S. A 747 

Radio-Newsreel-Television Working Press 

Assn. of N. Y.. Inc 1294 

Radio Pioneers Club. The 1294 

Radio Progromas de Mexico, S. A 747 

Radio-TV Artists 1007 

Radio and TV Directors Guild (A.F. of L.) 1295 
Radio and Television Executives Society. 
Inc 1295 

RADIO-TELEVISION DAILY. Offices. Per- 
sonnel 1259 

Radio-TV Manufacturers Assn. (RTMA). . 1244 

Radio-TV Mfrs. Assn. of Canada 1295 

Radio-Television News Directors Assn.. 

The 1295 

Radio-TV News Events of 1952. Ten Top 

(Editors Poll) 55 

Radio-TV Program Materials 1295 

Radio Writers' Guild of the Authors' 

League of America, Inc.. The 1295 

Razorback Network 295 

Receiver Production in '52. Radio-TV 828 

Recording Companies 777 

Regional Networks 291 

Representatives, Radio-TV Station 225 

Representative, Talent 254 

Research Organizations 109 

Reuters 117 

Rhode Island: AM Stations 611 

Families (Total in State). . 611 

FM Stations 1212 

Housing Units 611 

Population 611 

TV Stations 911 

Robeck, Peter M. . .Article 95 

Rocky Mountain Broadcasting System. . . 296 

Rural Radio Network 296 

S 

Sarnoff , Brig. Gen. David . . . Article 43 

Saskatchewan: AM Stations 732 

Screen Actors Guild, Inc 129S 

Secrest, James D Article 47 

Services to TV Producers 997 

SESAC: 

Heinecke, Paul. . .Article 1276 

Personnel, Functions 1296 

Publisher Members 1277 



Singers (Vocal Arlists) 1045 

Sinn, John L. . . . Article 85 

Society of Motion Picture and TV 

Engineers 1296 

Song Hits of 1952 49 

Song Writers' Protective Assn. (SPA) 1296 

South Carolina: AM Stations 613 

Families (Total in State). 613 

FM Stations .. ., 1212 

Housing Units 613 

Population 613 

South Central Quality Network 296 

South Dakota: AM Stations 620 

Families (Total in State). 620 

FM Stations 1212 

Housing Units 620 

Population 620 

Southern California Broadcasters' Assn. 1296 

Sports Broadcasters Assn 1296 

Sports Commentators 1053 

State Broadcaster Associations 702 

Station Representatives Assn.. Inc 1296 

Station Representatives. Radio-TV 225 

STATIONS: 

Alaska-AM 694 

Canada-AM 714 

Cuba-AM 743 

Cuba-TV 918 

Dominican Republic-AM 746 

Dominican Republic-TV 918 

Haiti-AM 746 

Hawaii-AM 695 

Hawaii-TV 917 

Mexico-AM 738 

Mexico-TV 918 

Puerto Rico-AM 697 

United States-AM 299 

United States-FM 1212 

United States-Int'l 736 

United Slates Non-Commercial- 

AM 701 

United States-TV 877 

Steinman Stations 296 

Stocks in Review 45 

Story and Play Brokers 797 

Stronach. Alexander. Jr Article 832 



Talent Representatives 254 

Tall Corn Network 296 

Taylor, Herbert E., Jr Article 121 

Telenews Productions, Inc 117 

Telephone Numbers, Radio-TV 

Chicago 102 

Los Angeles 104 



17 




18 



EDIT 



I A L INDEX 



New York 100 

Washington, D. C 103 

TV Allocotions. FCC 865 

TV Code. NARTB 803 

TV Film Producers and Distributors 925 

TV Service Firms 998 

TV Sets Manufactured, Total Since '46 . . . 864 

TV Stations Planned for '53 920 

TV Stations, U. S. (Personnel) 881 

TELEVISION YEARBOOK 
(Facing page 800) 

Tennessee: AM Stations 621 

Families (Total in Slate) 621 

FM Stations 1212 

Housing Units 621 

Population 621 

TV Stations 911 

Tennessee Valley Associates Network . . 296 

Texas: AM Stations 629 

Families (Total in State) 629 

FM Stations 1212 

Housing Units 629 

Population 629 

TV Stations 911 

Texas Broadcasting System 296 

Texas Plains Stations 296 

Texas Quality Network 296 

Texas State Network. Inc 296 

Tobacco Network. Inc 297 

Top Ten News Events of '52 (Editor's 

Poll) 55 

Transcription Companies 777 

U 

Unions (Organizations) 1287 

Union Broadcasting System 297 

United Nations — Radio Dept. of Public 

Information Division 1296 

United Press Associations 117 

United States AM Stations 299 

Upper Midwest Broadcasling System .... 297 

Utah: AM Stations 655 

Families (Total in State) 655 

FM Stations 1212 

Housing Units 655 

Population 655 

TV Stations 914 

V 

Van Volkenburg, J. L Article 840 

Vermont: AM Stations 658 

Families (Total in State) 658 

FM Stations 1212 



Housing Units 658 

Population 658 

Virginia: AM Stations 659 

Families (Total in State) 659 

FM Stations 1212 

Housing Units 659 

Population 659 

TV Stations 914 

Vocal Artists, Radio-TV 1045 



W 



Walker, Paul A.....ArUcle 

Wall, Charles A Article 

Washington: AM Stations 

Families (Total in State)... 

FM Stations 

Housing Units 

Popiilation 

TV Stations 

Washington. D. C. Telephone Numbers . . 

West Texas Packaged Stations 

West Virginia: AM Stations 

Families (Total in State). 

FM Stations 

Housing Units 

Population 

TV Stations 

White. Frank Article 

White, Paul W Article 

Who's Who of '52 

Wire Services, News 

Wisconsin: AM Stations 

Families (Total in Stale) 

FM Stations 

Housing Units 

Population 

TV Stations 

Wisconsin Network. Inc 

Witting. Chris Article 

Wolf, Sidney J Article 

Women Commentators 

Writers. Radio-TV 

Wyoming: AM Stations 

Families (Total in States) 

FM Stations 

Housing Units 

Population 



33 
1269 



1212 
668 
668 
915 
103 
297 

676 
676 

1212 
676 
676 
916 
277 
119 
41 
117 
681 
681 

1212 
681 
681 
916 
297 
829 
284 

1165 

1135 
691 
691 

1212 
691 
691 



Yankee Network 297 



Ziv. Frederic W Article, 



19 



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TELEVISION YEAR BOOK 



EDIT 



I A L INDEX 



Academy of Television Arts and Sciences 1287 

Actors 1007 

Actresses 1007 

Alicoate, Jack — Introduction 801 

Allocations (FCC) 865 

AMERICAN BROADCASTING CO.: 

Commercial TV Programs.... 1189 

Executiyes, TV — Biographies . 833 

Map, TV Network 834-835 

Network Billings 125 

Television Personnel 836 

Announcers, MC's 1081 

Argentina, TV Stations in 918 

ARTICLES, TELEVISION: 

Brown Charles B 93 

Brown, Thad H., Jr 81 

DuMont, Dr. Allen B 848 

Fitzsimmons. Tom 89 

Folsom, Frank M 57 

Grille, Basil 856 

lablons, Mike 919 

Robeck, Peter M 95 

Samoff , Brig. Gen. David .... 43 

Sinn, John L 85 

Stronach, Alexander. Jr 83?. 

Taylor, Herbert E., Jr 121 

Van Volkenburg, J. L 840 

White, Paul W 119 

Witting, Chris J 829 

Artists, Radio-TV 1007 

Artists, Vocal 1045 

Background Processes 999 

Before the Camera 1005 

Behind the Mike 1005 

BIOGRAPHICAL SKETCHES: 

ABC TV Executives 833 

CBS TV Executives 841 

Du Mont TV Executives 849 

NBC TV Executives 857 

TV Personalities 971 

Brazil, TV Stations in 918 

Brown, Charles B Article 93 

Brown, Thad H., Jr Article 81 

Carpets 999 

Cartoon Producers 1002 

Code. Television— NARTB 803 

Colombia, TV Stations in 918 

Color Processes 1003 

COLUMBIA BROADCASTING SYSTEM: 

Commercial TV Programs 1189 

Executives, TV, Biographies. 841 

Map, TV Network 842-3 

Personnel 844 

COMMENTATORS: 

News 1069 

Sports 1053 

Women 1165 

Commercial AM-TV Progroms (1952) 1173 

Commercial TV Programs (1952) 1189 

Consulting Engineers 1222 



Costiunes 1003 

Cuba, TV Stations in 918 

Directors, Radio-TV 1129 

Disc Jockeys 1 139 

Distributors and Producers, TV Film 925 

Dominican Republic, TV Stations in 918 

Du Mont, Dr. Allen B Arlicla 848 

DU MONT TELEVISION NETWORK: 

Commercial TV Programs... 1189 
Executives. TV — Biographies . 849 

Map. TV Network 850-1 

Personnel 852 

Editors, Radio-TV 1249 

Election Pictures 91, 830, 1248 

Engineers, Consulting 1222 

Equipment Firms 1225 

Equipment Section 1221 

Estimated Families for 1953 298 

FCC Allocations 865 

Film Producers, Distributors — TV 925 

Fitzsimmons. Tom .... ArticU 89 

Folsom. Frank M Article 57 

Grille. Basil Article 856 

Hawaii. TV Stations in 917 

INDEXES: 

Advertisers 25 

Editorial 5 

TV Personalities 971 

TV Stations 878 

Jablons. Mike Article 919 

Laboratories 1000 

Large Screen 998 

Latin-American TV Stations 918 

Lenses 998 

Magazines — Trade. Fan. Te::h.. Gen 1255 

Manufactured Since '46. Tolal TV Sats.. 864 
MAPS: 

ABC TV Network 

CBS TV Network 

Du Mont TV Network 

NBC TV Network 

MC's — Announcers 

Mexico, TV Stations in 

Musical Conductors Radio, TV 

NARTB Television Code 

National Association of Radio and Tele- 
vision Broadcasters 



NATIONAL BROADCASTING CO.: 

Commercial TV Pogroms 

Executives, TV — Biographies . 

Map, TV Network 

Personnel, TV 

National Society of Television Producers, 
Inc 

National Television Film Council 

NETWORK EXECUTIVES, TV: 
(Biographical Sketches) 

ABC 

CBS 



834-5 
842-3 
850-1 
858-9 
1081 
918 
1109 
803 

252 

1189 
857 

858-9 
860 

1294 
1294 



833 
841 



21 




RADIO 



CSS 



DINAH SHORE 



TELEVISION 

"THE DINAH SHORE SHOW" 
Sponvor»;d by CHEVROLET 
Tu'.iday ond Thuriday 
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MOTION PICTURES 

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A William Perlberg-George Seaton 
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RECORDS -RCA VICTOR 



EDIT 



lAL INDEX 



Du Mont 849 

NBC 857 

Network News Selections of 1952 59 

News Commentators, Radio-TV 1089 

News Events of 1952. Top 10 (Editors' 

Poll) 55 

Orchestra Leaders. Radio-TV 1109 

Organists. Radio-TV 1 109 

Organizations 1287 

Personalities. TV 971 

Personalities. TV— Index 972 

Prizes. Premiums 1002 

Producers and Distributors. TV Film 925 

Producers. Network and Independent. . . 1119 

Producers. Radio-TV Program Package. . 751 

Program. Commercial AM-TV (1952) 1173 

Programs. Commercial TV 1189 

Program Producers. Radio-TV 751 

Projectors (TV) 998 

Publications. Trade. Fan. Tech.. Gen 1255 

Puppet Makers 1003 

Radio and TV Directors Guild 1295 

Radio and TV Executives Soriely 1295 

Radio. TV Manufacturers Assn 1244 

Radio-TV Artists 1007 

Radio-TV Station Representa'ives 225 

Radio-TV Vocal Artists 1045 

Raw Stock 1001 

Representative!. Talent (Managers and 

Agents) 254 

Receiver Production in '52 — Radio-TV . . . 828 

Research Organizations 109 

Robeck, Peter M Article 95 

Sarnoff. Brig. Gen. David .... Article .... 43 

Screening Rooms 1003 

Services to TV Producers 997 

Singers (Vocal Artists) 1045 

Sinn. John L Article 85 

Sports Commentalors. Radio-TV 1053 

Spot and Flood Lamps 998 

Station Representatives — Radio-TV 225 

Stations. TV. to Open in '53 920 

Stations. U. S.. TV in operation 881 

Stock Shot Libraries 1002 

Storage Vaults 1001 

Stronach. Alexander. Jr Article 832 

Taylor. Herbert E.. Jr Article 121 

Television Personalities 971 

Television Programs. Commercial 1189 

TELEVISION STATIONS. U. S.: 

Alabama 881 

Arizona 881 

California 881 

Colorado 884 

Connecticut 885 

Delaware 885 

District of Columbia 885 

Florida 887 

Georgia 887 

Illinois 887 

Indiana 889 

Iowa 890 

Kentucky 890 



Louisiana 891 

Maine 891 

Maryland 891 

Massachusetts 893 

Michigan 893 

Minnesota 895 

Mississippi 896 

Missouri 896 

Nebraska 896 

New Jersey 897 

New Mexico 899 

New York 899 

North Carolina 902 

Ohio 903 

Oklahoma 906 

Oregon 906 

Pennsylvania 906 

Rhode Island 911 

Tennessee 911 

Texas 911 

Utah 914 

Virginia 914 

Washington 915 

West Virginia 916 

Wisconsin 916 



TELEVISION YEARBOOK: 

(Facing Page 800) 

Top Ten News Events of '52 

TV Code. NARTB 

TV Film Producers and Distributors 

TV Service Firms 

Background Processes 

Carpets 

Cartoon Producers 

Color Processes 

Costumes 

Laboratories 

Large Screen 

Lenses 

Prizes. Premiums 

Projectors 

Puppet Makers 

Raw Stock 

Screening Rooms 

Spot and Flood Lamps 

Stock Shot Libraries 

Storage Vaults 

Ventilation Equipment 

TV Stations. Lalin America 

TV Stations to Open in '53 

TV Stations. U. S. Index by Call Letters. 

TV Stations. U. S. Personnel 

Uruguay, TV Stations in 

Van Volkenburg, J. L Article 

Venezuela, TV Stations in 

Ventilation Equipment 

Vocal Artists, Radio-TV 

White, Paul W Article 

Who's Who of '52 

Witting, Chris J Article 

Women Commentators 

Writers, Radio-TV ' 



55 
803 
925 
998 



1002 
1003 
1003 
1000 



1002 

998 

1003 

1001 

1003 

998 

1002 

1001 

1002 

918 

920 

878 

881 

918 

840 

918 

1002 

1045 

119 

41 

829 

1165 

1135 



23 




) WARING AND HIS PENNSYLVANIANS 

RADIO — TELEVISION — CONCERTS — DECCA RECORDS 

GREAT ENTERTAINMENT INSTITUTIONS 



k 



24 



■ 



m 



ADVERTISING 
INDEX 




— A — 



Advance Television Pic- 

hire Service, Inc 1172. 

Advertiser Publishing 

Co.. The 1258 

Advertising Age 1256 

All-Canada Radio Facili- 
ties Ltd 713 

Allen. Gracie 1007 

AUen. Mel 62 

Allen. Steve 1030 

Allied Record Manufac- 
turing Co 790 

ABC Radio Network 98-99 

ABC Television 

Network 838-839 

"American Inventory" . . 818 

ASCAP 1262 

Ampex Dectric Corp 283 

Amsterdam. Morey 1030 

Anderson, Eddie 

"Rochester" 1031 

Anderson, Leonard 956 

Anderson, Les (Carrot 

Top) 1024 

Arden, Eve 1030 

Argyle Television Films, 

Inc 944 

Armbruster. Robert ....1115 

AmelL Peter 765 

Arquette, Cliff 1030 

Associated Press 

4 and Run of Book 
Atlantic Television Corp. 940 
Atlas Television Corp. . . 955 
Audio-Video Recording 

Co.. Inc 20 

— B — 

Bailey, Tom, Productions, 

Inc 955 

Baker, Art 1093 

Bcmghart, Keimeth 1071 

Barnes Printing Co., Inc., 

The 1127 

Barry & Enright Produc- 
tions, Inc 760 

Bartlett. Tommy 1038 



Barty. Billy 1042 

B.B.D. & O., Inc 132 

Beck, Jackson 1025 

Benny, Jack 36 

Berg, Gertrude 1020 

Berle. Milton 38 

Bixby. Carl 1136 

Bleyer. Archie 1110 

Block. Martin 6 

Bolam, Guy 228 

Bonded Film Storage Co.. 

Inc. Facing Page 1296 

Bosman. John 1088 

Boyd. William 130 

Bradford. John 1088 

British Information 

Services 954 

Broadcast Music. 

Inc 118. 816 

Broidy. William F.. 

Productions. Inc 941 

Brooks Costume Co 1002 

Brooks. Mel .' 72 

Bryan. Arthur Q 1036 

Bulova Watch Co., Inc... 126 

Burke, Caroline 1124 

Biims, George 1007 

Bums, Stan 1088 

Buttons. Red 46 

— C — 

CFRB 706 

CKLW 467 

Caesar, Sid 68 

Calkins & Holden 149 

Comargo, Ralph 1040 

Camera Equipment Co. . . 996 

Campana, Frank 1046 

Canadian Association of 

Broadcasters 710 

"Canadian Broadcaster". 1261 
Canadian Broadcasting 

Corp 708 

Canova, Judy 1009 

Capitol Records 116 

Carson, Jack 1034 

Carson, Johnny 1037 

Case, Nekon 1092 

Century News Photo 

Service 16 

25 



Century Record Mfg. Co. 784 

Cineffects, Inc 931 

Cinema Research 948 

Circle Film Laboratories. 1001 
Coastal Recording Com- 
pany, Inc 794 

Coca, Imogene 69 

Cohan, Arnold, Corp., 

The 148 

CoUyer, Bud 1091 

CBS Radio Network. . . 112-113 

CBS Television 846-847 

CBS Television Film Sales 876 
Colimibia Records, Inc. . . 776 
Commodore Productions 

and Artists, Inc 759 

Commonwealth Film and 

Television, Inc 930 

Como, Perry 18 

Compton Advertising. Inc. 145 
Consolidated Film 

Industries 812 

Consolidated Television 

Sales 814 

Cooley, Lee 1125 

Cooley, Spade 48 

Corrigan, William 1126 

Cotsworth. Staats 1039 

Cowan, Louis G., Inc.... 124 
Crosby, Bing, Enterprises, 

Inc 810 

Crosby. Bob 1011 

Cullen, Bill 1080 

— D — 

D'Arcy, Gene 1010 

Darley, Dik 1133 

Davis, Geoff 1094 

Davis, Joan 1015 

Dawson, Ronald 1042 

Demby Productions, Inc.. 768 

DeVol, Frank 1115 

Dixon, Bob 1031 

Doherty, Clifford, Steers 

& Shenfield, Inc 146 

Dolen, Jim 1032 

Don Lee Broadcasting 

System 336 

Douglas, Scott 1096 







2J6 TREMONT STREET A BOStON 16, MASS. 

Serving the nation's best buy markets on tape 

26 



ADVERTISING INDEX 



Downey, Morton 8 

Dragnet 954 

Duggan, Tom 1055 

DuMont Television Net- 
work 854-855 

DuMont, Allen B., Labora- 
tories, Inc 800 

Durante, Jimmy 44 

Durgom, Geo. "Bullets". 1022 
Dynamic Films, Inc 939 

— E — 

Eaves Costume Co., Inc.. 1003 
Editor Precision Equip- 
ment Corp 940 

Edwards. Douglas 1070 

Edwards. Ralph 1013 

Eggleston, Shirley 1040 

Empire Broadcasting 

Corp 789 

— F — 

Ferrin. Frank 946 

FilmCraft Productions . . . 934 

Rne Sound, Inc 791 

Finkel, Robert 1132 

Fisher, Ham 96 

Fisher. Lew 1088 

Fisher, Maggy 1016 

Fitzgerald, Ed and 

Pegeen 1020 

Fitzmaurice, Michael . . . 1034 

Foley, George F., Inc 140 

Foote, Cone & Belding. . 134 
Framer, Walt, Produc- 
tions 769 

Franklin. Joe 1144 

Franks, lerome 1131 

French Broadcasting 

System, The 120 

Friend-Reiss-McGlone ... 150 
FuUer, Sam 1123 

— G — 

Gollop, Frank 1092 

Garrison, Greg 1134 

Gart. John 90 

Geordan, Norman 1143 

German, W. I., Inc. 

Facing Page 801 

Gleason, Jackie 50 

Glucksman, Ernest D....1122 

Godfrey, Arthur 1017 

Goodman, Al 1108 

Goodman, Harry S 758 

Goodson-Todman 

Productions 754 

Gotham Recording 

Corporation 780 



Grahcm, Joe 1 128 

GronvUle, Dick 1140-1141 

Grauer, Ben 1094 

Green, Art 1138 

Gregson, Jack 1089 

Guild Films Co., Inc 936 

— H — 

Hall, Helen 1036 

Hamihon Trio 73 

Hammond, Earl 1041 

Harrice, Cy 1085 

Hawthorne, Jim 1032 

Headley-Reed Company. 224 

Herlihy, Ed 1004 

Herlihy, Walter 1091 

Hersholt, Jean 1033 

Hillmon, Don 1128 

Hope, Bob 40 

Howard. Mary, 

Recordings 794 

Hurdle, Jack 1123 

— I — 

Irving, Charles 1028 

Irving. Hollis 1028 

Irwin, Carol 1022 

-J- 

James, Dennis . . Facing Page 1 



— K — 



KFDM 632 

KFEL 359 

KFVD 344 

KFWB 342 

KFYR 560 

KGER 156, 335 

KGHF 362 

KLRA 332 

KOME 156, 335 

KPIK 880 

KPCC 352 

KRLD-TV 912 

KROD-TV 913 

KSD 492 

KSFO 352 

KSL 657 

KTLA 882 

KUOA 156. 335 

KVWO 691 

KWBE 499 

Kagran Corporation .... 762 

Kallen, Lucille 72 

Keams, Joseph 1038 

Keene, William 1023 

Kennedy, Kevin 1086 

27 



Keystone Broadcasting 

System, Inc 286-287 

King, Carl 1032 

Kudner Agency, Inc 138 

Kukla, Fran and OUie. . . 77 

— L — 

Lacy. Jack 1088 

Lalley and Love, Inc 950 

Lawrence, Mort 1095 

Lear, Les Productions 

Corp 766 

Lee, Bert 1054 

Lee, Peggy 92 

Leftwich, Alex 1128 

Lennen & Newell, Inc.. . . 149 

Lescoulie, Jack 1087 

Levenson, Sam 58 

Lewis, Jerry 52 

Lewis, Lester Associates 761 

Lewis, Robert Q 54 

Liebman, Max 75 

Lightcap, Jack 1088 

Lombardo, Guy 34 

— M — 

"Mama" 1022 

Mann, Claire 152 

Mansfield, Irving 1121 

Manson, Charlotte 86 

March of Time, The 28 

Mark VIL Ltd 954 

Marshall-Hester 

Productions, Inc 768 

Marshall. Rex 1096 

Martin, Charles 1120 

Martin, Dean 52 

Martin, Don. School 1035 

Martin, Jean 1047 

Martin. Tony 60 

Masterson. Reddy and 

Nelson 748 

Mojurer, J. A., Inc 926 

McBride, Mary Margaret. 1021 
McCann-Erickson, Inc. . 136-137 

McCune, Hank 1012 

McGee, Fibber and 

Molly 1008 

McNeill, Don 64 

McNellis, Maggi 1034 

Mercer, Ray & Co 945 

Merrill, Robert 1018 

M-G-M Records 793 

"Mike and Buff" 1026 

MUler, Sidney 1037 

Milveme Productions, 

Inc 953 



AND . . 




50 AWARDS FOR 
OUTSTANDING 
ACHIEVEMENT . 



I 



• • • 



if the March of Time 
on Television 

. Jhe^e other^vlsion ?rogr.arm.eated jot the Family Audience 

• Crusade in the Pacific 
!• Ballet de France 

• American,Wfj and Humor 
• Our Living Langu( 

• March of^^B Through the Years 



wYorkl7,N.Y. • JU 6-1212 




\k 



ADVERTISING INDEX 



Miner, Jon 1034 

Mr. Wizard 763 

Modell. Arthur B 1119 

Montgomery, Robert .... 82 
Morgan, Raymond R., Co. 144 
Morris, William, Agency, 

Inc 128 

Morse, Carlton E 1136 

Murphy, Stanley, 

Productions 771 

Murray, Jan 80 

Mutual Broadcasling 

System. The 110 

— N — 

National Broadcasting 

Company 862-863 

NBC Radio Network 114 

NBC Spot Sales 2 

Nelson, Jimmy 39 

Newman, Cy, Productions 772 

Nimmo, Bill 51 

Nusbaum. Mort 1142 

— O — 

Olsen, Johnny 1093 

Owens, Jack 1027 

— P — 

Painton. Lee 1122 

Palladium Radio 

Productions, Inc 772 

Parsonnet TV Film 

Studios, Inc 928 

Parsons, Louella 1071 

Paul, Charles 1114 

Paul, Ralph 94 

Peerless Film Processing 
Corp 999 

Pembrex TV 1228 

Penn, Arthur 1132 

Phiico Television 

Playhouse 802 

Phillips, Brad 1088 

Piano Playhouse 1016 

Piazza, Marguerite 70 

Pickens, Jane 1018 

Pincus, Norman & Irving. 769 

Polacheck. Charles 1124 

Precision Film 

Laboratories, Inc 924 



Presto Recording 

Corporation 1224 

Product Services, Inc 151 

PSI-TV, Inc 750 

Pulaski, Frank 1041 

Pulse, Inc., The 108 

Putnam, George 142 

_Q_ 

Queen for a Day 144 

Quigley, Robert 1029 

— R — 

Radio Cadena NacionaL 

S.A 737 

RCA Back Cover 

RCA Custom Record 

Sales 778 

RCA Recorded Program 

Services 786-787 

Radio Luxembourg 228 

Radio Progromas de 

Mexico 734 

Radio Recorders 792 

Raeburn, Bryna 1028 

Raine. Lorry 1044 

Rambeau, William G., 

Co.. Inc 227 

Reeves Sound Studios, 

Inc 933 

Reiner, Carl 73 

Rickey. Al 1111 

Ringling Bros, and 

B. & B 32 

Ritz Brothers, The 1032 

Rockhill Radio, Inc 752 

Rogers, Roy 88 

Rorabaugh, N. C, Co.. . .1260 

Ross, Murray 1114 

Roth, Allen 1108 

Runnion, Guy 1070 

Russell, Bob 1035 

Russell, Don 1006 

RusseU, Jack 71 

Russell, Todd 1097 

— S — 

Sanford, Charles 74 

Santley, Joseph 1129 

Sarra, Inc 30 

Sotenstein, Frank 1131 

29 



Scanlon, Art 1088 

Scheck, George 1125 

Schneider, Dick 1128 

Scott, Mark 1055 

Scripps, William J., 

Associates 150 

SESAC Transcribed 

Library 12 

Shear. Barry 1130 

Sheldon, Earl 1112 

Sheldon, Herb 1082 

Sherman, Paul 1088 

Sherman & Marquette... 147 

Sherwood, Bobby 1026 

Sherwood, Gregg 154 

Shore, Dinah 22 

Silbert, Bill 1090 

Simon, Ernie 1143 

Skelton, Red 42 

Smith, Kate 56 

Smith. Sid 1133 

Snader Telescriptions 

Corp 932 

Span, Al 1120 

Spotlight Promotions S98 

Stark, Charlie 1088 

Stark. Dick 78 

Station Distributors, Inc.. . 953 

Sterling, Jack 1083 

Sterling Television Co., 

Inc 952 

Stern. Bill 1052 

Stone, Clifae 1014 

Storer Broadcasting 

Company 256 

Streech, Wilbur, 

Productions 949 

Susann, Jacqueline 1033 

Swayze, John Cameron. .1068 
Sylvern, Henry, "Hank". .1112 

— T — 

Taubmon, Paul 1113 

Teevee Co., The 956 

Telecast Films, Inc 935 

Tel Ra Productions 967 

Tennessee Ernie 1014 

Thorgersen, Ed 943 

Tice, Olin 1084 

Tolkin, Mel 72 

Tonken, Phil 1097 

Trans-Lux Corporation . . 1226 
Trendle-Campbell 

Enterprises, Inc, 298 




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ADVERTISING INDEX 



Tunis. Hal 1095 

TV Exploitation Sales 952 

TV Movie Club, Inc 947 

— U — 

United Film and 

Recording Studios .... 951 

United Press 14 

United Recording Labs. . . 793 
United Television 

Programs. Inc 938 

United World Films. Inc.. 942 
Unity Television Corp. 

Inside Back Covers 
Universal Broadcasting 

System 26 



— V — 



Valentino. Thomas J.. Inc. 788 

Van Praag Productions.. 951 

Video Pictures, Inc 937 

Volcano Productions 957 

— W — 

WAPA 698 

WATV 897 

WAZL 593 

WBAL 451 

WBAP 640 

WBOC 455 

WCAU. WCAU-TV 598 

WCCC 365 

WCFL 404 

WCMB 597 

WCTC 508 

WCYB 660 

WDBO 381 

WDSU 444 

WDSU-TV 891 

WDTV 908 

WEAV 536 

WELL 464 

WENT 536 

WERC 592 

WEVD 523 

WFAS. WFAS-FM 544 

WFBC 616 

WFIL. WFIL-TV 600 

WFMJ 574 



WFPG 506 

WGN 402 

WGN-TV 888 

WGST 387 

WGY 540 

WHAM 538 

WHBF 414 

WHEN 901 

WHLI 520 

WHLM 589 

WHOL 588 

WHOM 524 

WHP 594 

WHUM 910 

WIAC 700 

WIBG 603 

WICC 366 

WIDE 447 

WINS 526 

WIOD 380 

WIP 602 

WISL 607 

WITH 453 

WJAC-TV 907 

WJAX. WJAX-FM 376 

WINO 385 

WJR 264. 465 

WKBW 516 

WKNX-TV 894 

WLAM 448 

WLIB 528 

WLOU 437 

WLS 407 

WLW 276 

WMAL 371 

WMAM 684 

WMAR-TV 892 

WMBM 437 

WMBR 377 

WNBK 904 

WNBW 886 

WNEW 530 

WNJR 506 

WOAI 651 

WOND 510 

WOR 300 

WOV 532 

WPAT 509 

WPIX 898 

WPOR 449 

WPRO 610 

31 



WQXR 534 

WRAK 609 

WRBL 392 

WRDW 390 

WRFD 573 

WRNL 665 

WROV 667 

WSAM 474 

WSAZ-TV 916 

WSB. WSB-TV 388 

WSJS 558 

WSRS 566 

WSYR 542 

WTHI 421 

WTIC 364 

WTRY 541 

WVNI 507 

WWDC 372 

WWT 462 

WWRL 544 

Wallach. George 929 

Waring. Fred 24 

Wayne. Bernie 84 

Webster, Toney 72 

Welles. Barbara 1036 

Western Recorders 795 

White. Betly 1039 

Williams. Billy. 

Quartette 72 

Willis. Richard 1024 

Willys. Sunday 1047 

Wismer, Harry 10 

Wolf Associates. Inc 755 

World Broadcasting 

System. Inc 782-783 

— Y — 

Yankee Network. The... 290 
Young & Rubicam, Inc... 122 

Young. Alan 1019 

Young. Victor 1113 

Your Show of Shows .... 67 
Yurdin. Clay 1130 

— Z — 

Zenith Radio Corp 804 

Ziv. Frederic W.. Co. 

Inside Front Covers 
Ziv Television Programs, 
Inc 806-807 




fcv** 



Greetings from 

RINGLING BROS. 



and 



BARNUM & bailey; 



CIRCUS 



NORMAN CARROLL 

DIRECTOR of RADIO and 
TELEVISION PUBLICITY 



\ 




m 



THE GREATEST SHOW ON EARTH 




AM, TV, FM ALL ON MARCH 

Interest Rekindled In FM 
As Each Medium Gains 

By PAUL A. WAIXER, Chcrinnan 

Fodm'al Communicatioiu Commission 

AS FAR AS broadcasting is con- 
cerned, 1953 should see a con- 
tinued expansion of TV primarily, 
with more small day-time AM sta- 
tions squeezing into the standard 
broadcast band, and prospect of re- 
kindled interest in the hardly 
scratched possibilities for FM. 

The rocketing attention to TV, 
which had its impetus in the removal 
of the freeze last year, has since been 
augmented by many new station grants, the first transcontinental inaug- 
ural telecast and other popularizing events. Figures vary from week to 
week, but the post-freeze TV grants are now more than twice the number 
of the previously existing TV stations. Every state will soon have one or 
more TV authorizations, and new non-commercial educational TV facilities 
should grow proportionately. 

Many day-time AM stations of modest power continue to wedge into the 
congested AM spectrum, with the result that more than 2,500 AM stations 
now hold authorizations, and several hundred applications for new AM 
facilities are pending. 

Also, new interest is being evinced in FM. Though many FM construc- 
tion permits have been surrendered since 1948, the number of licensed FM 
stations has shown a net increase each subsequent year. At the present 
time, more than 700 FM stations are authorized, of which number more 
than 100 are non-commercial educational outlets attracted largely by op- 
portunity for economical low-power operation. 

But the actual number of programming stations is not the only thing 
the broadcaster should be interested in. Radio authorizations on the books 
of the Commission now, for the first time, exceed the 1,000,000 mark. Many 
of these affect the broadcaster directly or indirectly. 

For example, more than 1,500 authorizations are for operation of auxil- 
iary broadcast services, such as remote pick-up, studio-transmitter links, 
and experimental and developmental facilities. 

Then there are nearly 700,000 authorizations for radio operators of dif- 
ferent classes to operate broadcast and other radio stations. Non-broadcast 
radio station authorizations now exceed 225,000. They cover many more 
portable and mobile transmitters. And the 115,000 amateur radio oper- 
ators constitute a training ground for future manpower requirements of 
the radio industry. 

In addition, the common carrier regulation is of vital concern to the 
broadcaster, because it is a factor in what he pays for program relay, 
whether it be by microwave or coaxial cable or ordinary telephone lines. 

33 




GUY LOMBARDO 



and his 



Royal Canadians 

AMERICA'S NUMBER ONE BAND 



HOTEL ROOSEVELT GRILL, NEW YORK 

F. W. ZIV CO. TRANSCRIPTIONS 

DECCA RECORDS 

CONCERTS 

NUMBER ONE WITH FANS AND EDITORS 

Publicity: DAVID O. ALBER ASSOC, Gene Shefrin 
34 



CHALLENGE --AND SUCCESS 

A Tribute To Success Of '52; Challenge Of '53 

By HAROLD E. FELLOWS. President 
National Association of Radio and Television Broadcasters 



'T'hE broadcast media appear 
destined for their most suc- 
cessful year in 1953. This pre- 
diction derives from careful 
study of economic trends, and 
from conferences with broad- 
casters in markets of every size 
throughout the nation — realistic, 
shirtsleeve sessions wherein the 
industry's positive and negative 
factors were discussed frankly 
and fully. On these bases, I fore- 
see greater listening and view- 
ing, keener competition for audi- 
ences and markets, increased revenues — 
and more responsibilities and problems — 
in the year ahead. 

Broadcasting thrived in 1952. Radio's 
net time sales of more than 464 million 
dollars (after discounts and commissions), 
according to recent industry estimates, set 
a record for the medium, reaffirming its 
claim as the most economical mass ad- 
vertising method yet devised. Its cover- 
age was also greater than ever before. 
With 110 million receivers in circulation, 
all but two per cent of the public had 
access to radio. 

Despite the three-year construction 
"freeze," finally lifted in mid-April, 1952, 
the net sale of time by television stations 
and networks totalled nearly 289 million 
dollars for the year. 

A billion dollars' worth of business for 
the two media in 1953 does not appear too 
wild an estimate. 

Income, however, is by no means the 
sole criteria of broadcasting's worth. 
Radio and television in 1952 cooperatively 
staged one of the most successful cam- 
paigns ever launched; and through it they 
sold an intangible— "good citizenship" to 
the hilt. Participating wholeheartedly in 
the nationwide "Register and Vote" cam- 
paign staged by the National Association 
of Radio and Television Broadcasters in 
conjunction with the American Heritage 
Foundation, radio and television solicited 
— and delivered — a record vote of more 
than 60 million ballots in the Presidential 
election, a drive which enlisted the co- 
operation of all networks as well as 3,090 
local and TV stations. 

The lifting of the TV "freeze"— prob- 
ably the most significant single industry 
development in 1952— instituted a boom 
wJiich appears likely to continue for sev- 




eral years. In January, 1952, 
there were only 107 operative 
TV stations and 15 million re- 
ceivers in circulation. By the 
end of the year the number of 
stations had risen to 129, due to 
spirited bidding for allocations 
as the public demanded com- 
plete national coverage, with 20 
million sets in circulation. 

Barring any cut-backs necessi- 
tated by increased defense pro- 

duction, it isn't unreasonable to 

believe that another one hundred 
stations will be on the air by the end of 
this year, or that the sets-in-circulation 
will soar to nearly 30 million. Before dis- 
counting this as a fantastic prediction, re- 
call if you will, that the majority of past 
television estimates have proven to be 
models of conservatism! 

While NARTB studies and surveys point 
to a successful year for radio and tele- 
vision, it must be added that they also in- 
dicate problems ahead for both. 

There are unmistakable signs of up- 
ward trends in operating costs for AM, 
FM and TV. Although a five-to-ten per- 
cent increase in total retail trade is ex- 
pected, wage increases and rising equip- 
ment and servicing costs also loom, and 
intelligent operating economies must be 
practiced in order to buoy per-station in- 
come. Standardizations of equipment and 
techniques are constantly being devel- 
oped as an aid to economical operation, 
and management is striving for greater 
efficiency of personnel, as well. 

A tendency toward a "buyers" market 
in most consumer goods indicates the 
probability of expanded advertising 
budgets, and broadcasters will compete in- 
telligently and aggressively for an 
equitable proportion of this additional in- 
come. The likelihood that the excess 
profits tax will be terminated or relaxed 
by June 30 also augurs well for the 
profits picture. 

The labor situation is another area of 
concern. Union membership drives seem 
to be accelerating; and with the increasing 
interest evidenced in fringe benefits and 
profit-sharing programs by these groups, 
it is not likely that many union contracts 
will be renewed automatically or with- 
out change. Congress indicates an inclina- 
iContinued on Page 775) 



Ik 



35 



JACK BENNY 



36 



TV LEADING INDUSTRY RISE 

Radio Figures Also Soaring To Record Heights 



By FRANK BURKE, 

Editor, Radio Television Daily 



RADIO and television business 
was good in 1952 and if pre- 
dictions are accurate it will be 
even better during 1953. This op- 
timistic outlook i5 not the dream 
of a soothsayer. It's predicated on 
facts and figures during the past 
year and projections for the year 
ahead. 

Television is on the threshold 
of tremendous expansion as new 
markets open up and the demand 
for telecasting equipment and 
receivers exceed the output of 
production lines. The wise ones say that 
the industry will produce around 6,500,000 
sets during 1955 with a total retail value 
of around $2 billion. Other millions will 
be spent for transmitters, studio equip- 
ment and camera-chains as more stations 
go on the air. ^ 

The radio picture, too, looks promising. 
Today, according to BAB figures, there 
are 112,000,000 radio sets in operation in 
LT. S. homes. In addition, 27 million car 
radios are in daily use. Production sched- 
ules of leading manufacturers continue to 
be high for all models of radio receivers 
with table and car radios leading in 
popularity. 

Turning from the manufacturing pic- 
ture to the business of broadcasting, it is 
estimated that the radio net time sales for 
1952 was over 465 million dollars as com- 
pared to 451 million in 1951. Spot sales 
and region networks showed the greatest 
increase in time sales with the volume of 
network sales reported to be down as 
compared to 1951. 

An all-time high of $17,462,216 in tele- 
vision billings for December brought total 
network TV gross charges to $180,794,780 
for 1952, according to Publishers' Informa- 
tion Bureau's monthly report. The past 
year's total compares with $127,989,713 in 
1951, $40,778,885 in 1950 and $12,294,513 in 
1949. 

The programming pattern in radio has 
been interesting. News, as always, has 
been an easy sale and music programs 
have been next in popularity. However, 
recorded dramatic and mystery shows 
with good merchandising tie-ups have 
been increasing in popularity. 

In television, variety programs, quiz, 




forums and news rate high in 
the estimation of the viewers. 
The filmed programs are increas- 
ing in numbers; and this year will 
see an even greater percentage 
of the programming on films. 
This is especially true in secon- 
dary markets where limited pro- 
gram budgets make it necessary 
to by-pass live talent shows and 
present movies, short subjects 
and kines to the viewers. 



Trade organizations continue to 
become more active, with the 
National Association of Radio and Tele- 
vision Broadcasters under President 
Harold E. Fellows doing a good job for 
the radio and TV broadcasters. Two other 
organizations which have made great con- 
tributions to the broadcasters the past 
year are Broadcast Music, Inc., and Broad- 
cast Advertising Bureau. BMI and BAB, 
which conducted successful sales and pro- 
gramming clinics last year, plan to pool 
their efforts this year and will jointly 
sponsor radio clinics under auspices of 
state associations this summer. These 
meetings, timed not to conflict with 
NARTB district meetings, hold promise of 
engendering even more enthusiasm in 
radio sales for the year 1953. I't is signi- 
ficant to note that radio and television 
time sales on the local level increased 
immeasurably the past year and will prob- 
ably continue to rise during 1953. 

• 
Other associations also having made 
valued contributions to the industry the 
past year include the Radio Television 
Manufacturers Association and Better 
Business Bureau. Both took an active part 
in establishing ethical practices in the 
sales and servicing of television sets dur- 
ing the past year. 

• 

The varied activities of industry or- 
ganizations have without question done 
much to sustain interest in commercial 
radio and to aid in the expanding tele- 
vision broadcasting field. They have 
worked hand in hand with networks and 
stations in keeping communications to the 
fore as advertising media. That they 
have succeeded is indicated from the busi- 
ness outlook for 1953. 



lb 



37 




N 



X\^^ 



>^\1 





JIMMY NELSON 

DANNY O'DAY 

"THE MAHOGANY KID" 
and 

HUMPHREY HIGSBYE 



— X X X — 

FEATURED ON THE 

TEXACO STAR THEATRE 
NBC-TV 

— X X X — 

PERSONAL MANAGEMENT 

LOUIS W. COHAN 

1776 BROADWAY NEW YORK, N. Y. 

203 N. WABASH AVE. CHICAGO, ILL. 




FARFEL 




1953 

GENERAL FOODS for JELLO 
PARAMOUNT PICTURES 



40 



The who's who of '52 



As Selected hy l^ation^s Radio-TV Editors 
Radio Television 



MAN OF THE YEAR 



ARTHUR GODFREY 

CBS-Radio 



BISHOP FULTON J. SHEEN 

Du Mont TV 



WOMAN OF THE YEAR 



EVE AROEN 

CBS-Radio 



LUCILLE BALL 

CBS-TV 



DRAMATIC SHOW OF THE YEAR 



THEATER GUILD 

NBC-Radio 



ROBT. MONTGOMERY PRESENTS 

NBC-TV 



COMEDY SHOW OF THE YEAR 



JACK BENNY 

CBS-Radio 



"I LOVE LUCY' 

CBS-TV 



VARIETY SHOW OF THE YEAR 

"THE BIG SHOW" "SHOW OF SHOWS' 



NBC-Radio 



NBC-TV 



MUSICAL SHOW OF THE YEAR 



FIRESTONE HOUR 

NBC-Radio 



FRED WARING 

CBS-TV 



COMMENTATOR OF THE YEAR 



EDWARD R. MURROW 

CBS-Radio 



JOHN CAMERON SWAYZE 

— NBC-TV 



DOCUMENTARY OF THE YEAR 



"THE PEOPLE ACT" 

CBS-Radio 



"VICTORY AT SEA" 

NBC-TV 



QUIZ SHOW OF THE YEAR 



GROUCHO MARX 

NBC-Radio 



"WHAT'S MY LINE' 

CBS-TV 



SPORTSCASTER OF THE YEAR 



BILL STERN 

NBC-Radio 



MEL ALLEN 

NBC-TV 



CHILDREN'S SHOW OF THE YEAR 



LET'S PRETEND" 

CBS-Radio 



KUKLA, FRAN & OLLIE 

— NBC-TV 



SONG HIT OF THE YEAR 



"YOU BELONG TO ME' 

BMI 



"WISH YOU WERE HERE" 

ASCAP 



TV SURGE HIGHLIGHTED '52 

Video-Equipped Homes Increased 40% in Year 



By BRIG. GEN. DAVID SARNOFF, Chairman of the Board. 

Radio Corporation of America 



TELEVISION greatly extended 
its service area and enlarged 
its stature as one of America's 
major industries in 1952. Tele- 
vision-equipped homes increased 
from 15 million in 1951 to nearly 
21 million at the end of 1952— a 
gain of 40 per cent. 

New opportunities for contin- 
ued expansion of television and 
all phases of electronics took 
definite shape this year in the 
development of the latest marvel 
of science, the transistor. This 
tiny device, which performs many of the 
functions of electron tubes, has reached 
a stage of development that demonstrates 
the profound influence it will have on the 
future of electronics and communications. 
Its further development will greatly 
broaden the base of the electronics art, 
enabling it to expand into many new fields 
of science, commerce and industry. 

The two most significant steps in tele- 
vision progress during the past year were: 
the licensing of new stations permitted 
by lifting of the TV station "freeze," and 
the opening of UHF (ultra-high frequen- 
cies) for television broadcasting. 

Today forty-seven per cent of Amer- 
ican families have television sets, and 
more than sixty-five per cent of the popu- 
lation is within range of one or more TV 
stations. At mid-December, 117 TV sta- 
tions were on the air. Construction per- 
mits had been granted to 135 others, many 
of which plan to be in operation during 
1953. 

'As a result, new markets will open as 
television broadcasting service spreads. 
An indication of what may be expected 
is found in the plans of the RCA Service 
Company to open thirty-four additional 
service branches in 1953. In the interna- 
tional field, RCA has supplied equipment 
for fifteen television stations in Canada, 
Brazil, Cuba, Hawaii, Dominican Repub- 
lic, Mexico, Venezuela and Italy. 

Further progress has been made during 
the year with the RCA compatible color 
television system and its tricolor tube. 

During 1952 RCA and NBC engineers 
have been field testing color television 
standards evolved by the National Tele- 
vision System Committee, which is com- 




prised of experienced engineers 
of the industry. When the field 
tests have been completed and 
the information evaluated and 
applied, the Federal Communica- 
tions Commission will be peti- 
tioned to review the subject of 
color television and to set stand- 
ards which will permit commer- 
cial broadcasting of compatible 
color. The field tests have also 
produced further evidence of the 
practicability and desirability of 
a compatible system for service 
to the public, that is, a system which per- 
mits owners of existing television sets to 
receive color programs in black and white 
without any change whatever in their sets. 
Television's great impact on American 
life was brought into sharp focus during 
the national political campaign. It played 
a vital role in presenting the candidates to 
the people and in getting out the vote. His- 
torians Rs well as politicians w^ill be busy 
for some time to come evaluating the full 
extent of the influence of television in 
politics, and evolving strategy for its most 
effective use in future campaigns. 

Throughout 1952 the older arts, includ- 
ing radio, the press and motion pictures, 
felt the added touch of television. Each 
medium has stimulated the other to fur- 
ther improvement and greater service. 
For example, the motion picture series 
"Victory at Sea," produced for television 
by the National Broadcasting Company in 
cooperation with the United States Navy, 
has brought into the homes of the nation 
documentary proof of the defeats and tri- 
umphs of World War II and the heroism 
of our fighting men at sea, on land and in 
the air. 

The live-talent telecasts of "Opera in 
English," originated and developed by the 
NBC, have provided a new dimension and 
significance to this field of entertainment 
and education. Among the "Operas in Eng- 
lish" have been "Amahl and The Night 
Visitors," "Billy Budd," and "Trouble in 
Tahiti." 

As further evidence of the creative ef- 
forts of the NBC in program pioneering, 
Robert E. Sherwood, noted dramatist, has 
been engaged to write nine original plays 
for television, the first of which is sched- 
(Continued on Page 83) 



lb 



43 




PICTURES - TELEVISION - RADIO - RECORDS 

AND 

JIMMY DURANTE MUSIC PUBLISHING CO., INC. 



MANAGEMENT: 

WILLIAM MORRIS AGENCY 

NEW YORK — CHICAGO — HOLLYWOOD 

44 



STOCKS 


IN REVIEW 




1952 


Compiled from daily listings published in 
RADIO-TELEVISION DAILY 



THIS rapid-glance survey of leading radio and television industry stocks show 
how they stood at the beginning of each quarter of 19^2 and on January 1, 
1953. The figures used are for the first business day following the first calendar 

day of each quarter where the first day of each quarter did not fall on a regular 
working day. 

ix ix i^ 

NEW YORK STCX:K EXCHANGE 

Dec. 31 Apr. 1 Jul. 1 Oct. 1 Dec. 31 

ABC 11% lP/4 9^8 9% 93/4 

Admiral Corp 263/4 26% 28 30% 3OV2 

Am. Tel. & Tel 156^4 154 1/2 154 152% 159% 

CBS A 341/4 37% 34^4 36% 39 

CBS B 34% 37% 34^4 36% 39% 

Gen. Electric 59% 58% 62% 63% 72% 

Philco 27 29% 33% 33% 35% 

Philco Pfd 82 86 89 84 87% 

RCA Common 23% 27% 26% 27% 28% 

RCA First Pfd 72% 77 74% 75% 80% 

Stewart-Warner 19% 18% 19% 19% 22% 

Westinghouse 39% 36% 39% 42 47% 

Westinghouse Pfd 96 99 98 99% 99% 

Zenith Radio 67% 78 82 81% 81 

^ ik i^ 

NEW YORK CURB EXCHANGE 

Du Mont Lab 16% 17 16 17% 18 

HazeltineCorp. (Splitin '52). 42% 39% 43% 24% 25% 

Nat. Union Radio 3% 3 3% 2% 2% 

iX ik ik 

OVER THE COUNTER 

Bid Ask Bid Ask Bid Ask Bid Ask Bid Ask 

Stromberg-Carlson .. 12% 13% 14% 15% 14% 16% 17% 19% 17% 19 



45 








RKD BUTTONS 



PRODUCTION NOW AT PEAK 

RTMA Expects $4,000,000,000 Total In 19S3 



By JAMES D. SECREST. Executive Vice President 

Radio-Television Manufacturers Association 



TiHE radio-TV-electronics in- 
dustry achieved a new pro- 
duction peak in 1952 and looks 
forward to bettering that record 
in 1953 in the manufacture of 
both civilian and military equip- 
ment. 

An estimated 6,096,279 TV sets 
and 9,711,236 radios were pro- 
duced in 1952 with a combined 
value at the factory level of 
about $1.3 billion. Seven million 
of the radios were home sets 
and portables; the remainder 
were auto sets. Deliveries of electronic 
equipment and parts to the Armed Serv- 
ices in 1952 were valued at $2.5 billion, 
while sales of transmitting and communi- 
cations equipment and replacement parts 
accounted for another $250 million or 
more. 

Thus the combined dollar volume 
achieved by the industry in 1952 ex- 
ceeded $4 billion. At its World War II 
peak, the industry's military production 
rate was at the annual rate of $3.5 bil- 
lion, and its highest peacetime volume was 
$1.9 billion in 1950. 

The 1952 record of industrial produc- 
tion was made possible by substantial ex- 
pansions in plant facilities since the out- 
break of the Korean War and the early 
adoption of conservation techniques 
which greatly reduced the industry's con- 
sumption of scarce metals in the manu- 
facture of radio and TV sets. 

Termination of the "freeze" on new 
TV station construction in mid-1952 
marked a turning point in the post-war 
history of commercial television. It made 
possible a nation-wide TV service and 
the opening of TV markets in virtually 
every city and town of the United States 
during the next few years. 

Resumption of the issuance of TV con- 
struction permits by the Federal Com- 
munications Commission had an immedi- 
ate effect on the dormant transmitter in- 
dustry and gave receiver manufacturers 
some sales stimulus during the second 
half of 1952 and a greater psychological 
"lift" in anticipating 1953 business. The 
growing popularity of a second TV re- 
ceiver in the home also stimulated sales 
in established markets. 

With the renewal of TV station licens- 
ing, Ultra High Frequency (UHF) tele- 
vision got its first try-out and quickly 




proved its ability to provide 
service equal to that of the VHF 
stations in primary viewing areas 
and with less susceptibility to 
man-made interference. 

Set manufacturers began im- 
mediately to make available 
UHF converters, tuners, and 
other reception facilities and to 
redesign a portion of their re- 
ceivers for dual TV reception of 
both VHF or UHF stations. 

Substantial progress was made 
by the industry in developing a 
system of color telecasting which can be 
received in monochrome on most present 
TV sets. The National Television System 
Committee, under the direction of Dr. 
W. R. G. Baker, Director of the RTMA 
Engineering Department, worked out the 
new color signals and prepared for field 
tests of the proposed system in 1953. 

Further tests of equipment and approval 
by the Federal Communications Commis- 
sion will be necessary before this color 
television can become a commercial 
reality. 

Under pressure of fulfilling both mili- 
tary and civilian requirements, the elec- 
tronics industry greatly expanded its 
plant facilities in 1952. Likewise, factory 
employment rose about 20 percent and, 
according to the U. S. Employment Serv- 
ice, exceeded 400,000 for the first time 
since World War II. 

Despite material shortages, the industry 
by means of high production and con- 
servation held prices well below ceilings 
established by the Office of Price Stabi- 
lization. Screen sizes of television re- 
ceivers continued to increase and other 
improvements were added. Consequently, 
values reached a new high. 

The outlook for the electronics indus- 
try in 1953 is very encouraging. While 
estimates vary, it seems likely that from 
75 to 100 new TV stations will go on the 
air this year. Many of these will be in 
virgin markets. Others will make tele- 
vision more desirable in areas where TV 
programs have been limited to one or 
two stations. All will add to the potential 
TV audience. 

Manufacturers expect to produce and 
sell not less than 6,500,000 TV sets and 
more than 10 million radios in 1953. At 
the same time they will meet all military 
requirements. 



47 




SPADE COOLEY . 

"THE SPADE COOLEY SHOW" — TV 

D0CC4t Record i • Santa Mot/ha liallroom • Motion Pictures • Standard Transcriptions \ 



48 



SONG HITS OF 1952 



(January 1, 195S to January 1, 1953) 



The 35 song hits ivith the largest radio and television audiences listed 
heloiv in order of the total AC I points received in the AC I surveys during 
1952. (Songs in stage or film productions are indicated. Songs currently 
active are marked ivith an asterisk. Songs ivhose activity began on the 
AC I surveys during the fall of 1951 are noted by the 1951 date,) 

NUMBER 
OF WEEKS 
TOTAL ONACI 

SONG TITLE AND PUBLISHER ACI POINTS SURVEY 

Any Time (Hill & Range) 33,960 33 

*Wish You Were Here (Chappell) 27,732 26 

Blue Tango (Mills) 26,904 35 

*You Belong To Me (Ridgeway) 25,170 21 

Cry (Mellow) 23,829 21 

Be Anything (But Be Mine) (Shapiro-Bernstein) 23,600 24 

Slow Poke (1951) (Ridgeway) 22,540 18 

Please Mister Sun (Weiss-Barry) 22,063 22 

Be My Life's Companion (E. H. Morris) 21,227 23 

Walkin' My Baby Back Home (DeSylva-Brown & Henderson) 20,991 31 

Kiss Of Fire (Duchess) 20,046 24 

Wheel Of Fortune (Laurel Music) 19,496 21 

Singin' In The Rain (Robbins) 17,009 27 

I'm Yours (Algonquin) 16,379 24 

Blacksmith Blues (Hill & Range) 16,012 21 

Lover (Famous) 15,763 39 

Tell Me Why (Signet) 15,648 18 

*Somewhere Along The Way (United) 15,507 27 

Undecided (1951) (Leeds) 14,948 20 

Forgive Me (Advanced) 14,938 23 

* Because You're Mine (Feist) 14,926 20 

*Glow-Worm (E. B. Marks) 14,116 19 

*Jambalaya (Acuff-Rose) 13,880 20 

Auf Wiederseh'n Sweetheart (Hill & Range) 13,772 19 

I'll Walk Alone (Mayfair) 13,517 23 

Zing A Little Zong (Burvan) 13,302 21 

Half As Much (Acuff-Rose) 13,167 23 

*l Went To Your Wedding (St. Louis) 13,164 19 

Little White Cloud That Cried (Spier) 12,688 15 

A Guy Is A Guy (Ludlow) 11,500 19 

Am I In Love (Famous) 11,418 19 

Down Yonder (1951) (La Salle) 11,396 17 

Delicado (Remick) 1 1,337 21 

I Could Write A Book (T. B. Harms) 1 1,046 20 

I Hear A Rhapsody (Broadcast Music) 10,981 17 

Copyright, 1953, Office of Research, Inc. 



49 




so 




Management 
CHARLES CONAWAY 



BILL NIMMO 

Announcer — M.C. 

The Jackie Gleason Show" 
"Pabst Blue Ribbon" 

CBS-TV 



Best Wishes 





DEAX & JERRY 



52 



A.W. R.T. SCOPE WIDENING 

Projects Now Carried Out On A National Scale 



By DORIS CORWITH. Pretident 

American Women In Radio and Television 



THE strength of any organiza- ^H 
tion is based on the soundness 
and integrity of its objectives, 
the loyalty and contributions of 
its members, and its value to 
society. As AWRT comes to the 
close of its second year, an ac- 
counting to the industry is a 
welcome privilege. 

The 1952 AWRT Convention in 
Detroit, under the chairmanship 
of Edythe Fern Melrose, of 
WXYZ and WXYZ-TV, brought 
300 members together from all 
parts of the U. S. for three days of busi- 
ness meetings, panel discussions, formal 
speeches and gala entertainment. New of- 
ficers elected to serve until April 1954 
were Doris Corwith, NBC, president; 
Dorothy Fuller, WBET, eastern vice pres- 
ident; Alice Friberg, WCYB, southern vice 
president; Elizabeth E. Marshall, WBEZ, 
central vice president; Mollie Morse, 
KFMB, western vice president; Jane Dal- 
ton, WSPA, secretary-treasurer. These of- 
ficers, together with five directors, whose 
terms expire in 1953, form the AWRT 
board of directors. To them is given the 
administrative responsibility for our or- 
ganization. 

We closed our organizing Convention 
in New York City in April 1951 with 358 
members. At the end of 1951, we had 621 
on our membership rolls. December 1952 
found 655 active and 106 associate mem- 
bers of AWRT, a total of 761. These 
women represent all phases of our in- 
dustry. 

Membership includes subscription to 
our monthly publication, NEWS .AND 
VIEWS. It -contains articles of interest to 
our members, chapter news, personal 
items, and keeps us abreast of develop- 
ments Effecting the broadcasting and 
television industries. 

Local chapters of AWRT are growing 
and flourishing. Among the most active 
are those in New York City, Washington, 
St. Louis, Chicago, Detroit, Atlanta, Los 
Angeles, and San Diego. State meetings 
have been held in New York, Connecti- 
cut, Pennsylvania, Michigan, Illinois, and 
Georgia. Regional groups in New England 
and The Heart of America have regular 
get-togethers on a large scale, and in- 
variably well attended. 

AWRT established in 1952 an Informa- 




tion Services Committee which 
answers inquiries of all kinds. 
The New York City Chapter has 
instituted a Contact Service 
Committee which will assist all 
our members in making contacts 
when they visit New York. 

Projects have been carried out 
on a national scale this year un- 
der the general theme, "Women 
Are First-Class Citizens." We co- 
operated in the observance of 
United Nations Day, through the 
industry committee under the 
chairmanship of Harold Fellows, presi- 
dent of NARTB. 

Our members have been strongly urged 
to use every possible means to get out the 
vote. More recently we have asked them 
to interest themselves in the needs of our 
public schools: more and better teachers, 
more and better buildings and equipment, 
and closer relationship between the 
school authorities and the public. Some of 
our chapters are engaged in local projects. 
For instance, the New England Chapter is 
working with the Massachusetts State Di- 
vision of Child Guardianship to encour- 
age wider acceptance of the Foster Home 
Plan, with the slogan, "Give a Child a 
Home." In New York State, the chairman 
snd her co-workers set up a booth for 
women broadcasters at the New York 
State Fair, which attracted wide and 
favorable attention. 

Plans are now moving forward for the 
1953 Convention in Atlanta, Georgia, 
April 30-May 3. Edythe Meserand, of 
New York City, AWRT's first president, 
serves as director, and Marguerite Ewing 
Schott and Hazel Marsden, both of At- 
lanta, as co-chairmen. All activities will 
take place at the Atlanta Biltmore Hotel. 
At this Convention, five directors will be 
elected, the constitution and by-laws will 
be revised, work sessions and panels of 
distinguished representatives of the in- 
dustry will be presented. A post-Conven- 
tion tour of Miami and Havana has been 
planned through the fine cooperation of 
the officials of the Florida resort and the 
colorful capital of Cuba. 

The officers, directors and members of 
AWRT are proud to be an active part of 
the great radio and television industry. 
We look forward to 1953 as a year of 
challenge and growth. 



53 




tudutiv It9pf9fntative: 

Ted Ashley Associates 



Press Relations: 

SoIters-O'Rourke Associates 



54 



TEN TOP RADIO-TV 

NEWS EVENTS 
OF 1952 



The Radio-Television Daily selections of the top ten news 
events of 1952 and outstanding radio-TV broadcasts follow : 

1 — The election of President-Elect Dwight D. Eisenhower. 

2 — Political Conventions in Chicago. 

3 — The H-Bomb Developments. 

4— Death of King George VI of England. 

5 — Captain Carlsen and the Flying Enterprise. 

6 — Korean War and Truce Negotiations. 

7 — The Corruption in Government Disclosures. 

8— The Steel Strike and Government Seizure. 
9— Midwest Floods. 
10 — President-Elect Eisenhower's Korean Trip. 

Outstanding Broadcasts 

NBC TV— "Victory at Sea." 

CBS TV— Ed Murrow's "See It Now" from Korea. 

ABC TV— "Crusade in the Pacific." 

Mutual— Coverage of the World Series. 

Du Mont TV— Bishop Fulton J. Sheen. 

55 



MANUFACTURING MARK SET 

Federal Demand A Factor In Record Production 



Br FBANK M. FOLSOM, PtMldMt. 
Radio Corporation of America 



THE radio-television industry, 
operating throughout 1952 un- 
der the impetus of ever-growing 
demands from both the Govern- 
ment and the general public, 
achieved new all-time records in 
production, merchandising, and 
servicing of electronic equip- 
ment. 

As the year closed, the annual 
"going rate" of the industry was 
estimated at $5 billion. Present 
analyses of market potentials in- 
dicate a continuing upward trend 
in 1953, with the industry rate approach- 
ing $6 billion during the latter part of 
the year. 

Equipped with the greatest production 
capacity in its history, the radio-television 
industry is successfully meeting the dual 
requirements of manufacturing for the 
national defense and the domestic market. 
In RCA, this is largely due to the out- 
standing teamwork of employees and the 
splendid cooperation of suppliers. 

While defense production formed the 
bulk of the industry's output in 1952, tele- 
vision continued to be the major factor 
in the civilian field. The 6,000,000 tele- 
vision receivers produced during the year 
added more than $1 billion to the indus- 
try's gross income. 

America's overwhelming acceptance of 
television as one of our most powerful 
mediums of entertainment, culture, and 
news is shown by the fact that, in the last 
six years, the public's investment in TV 
receivers alone amounts to more than $9 
billion. This represents an unparalleled 
achievement. It involved the manufacture 
and distribution of approximately 23,000,- 
000 television sets, of which nearly 21,- 
000,000 are in use today. 

In 1953, it is expected that between 150 
and 200 new UHF (ultra-high frequency) 
and VHF (very-high frequency) stations 
will go on the air. Approximately 5,000,000 
additional families will thereby be 
brought into television's range of service 
for the first time. On the basis of this ex- 
pectation, plus the replacement market, 
it is believed the industry will distribute 
approximately 6,250,000 new television 
sets during the next year. 

Along with television's growth, the pub- 




lic's interest in radio broadcast- 
ing continues firm. The industry 
distributed more than 9,000,000 
radio sets in 1952, and expects to 
produce a similar number in the 
coming year. 

As one of the principal manu- 
facturers in the industry, RCA 
Victor produced as many radio 
and television home instruments 
in 1952 as Government alloca- 
tions of materials permitted. The 
greatest demand in the television 
field was for 21-inch receivers. 
The public's desire for larger screen sizes 
is growing, and this trend probably will 
result in substantial sales of 27-inch re- 
ceivers by the end of 1953. In radio, the 
trend is to small sizes with high perform- 
ance. Miniaturization of component parts 
and tubes is enabling us to meet this de- 
mand in radio. 

In the field of defense production, RCA 
made an outstanding record throughout 
the year. 

With the increasing interest in larger 
screen sizes for television receivers, the 
replacement market is rapidly developing 
as an important factor in television mer- 
chandising. At the same time, there is a 
growing number of television families 
with two or more receivers in their homes. 
Throughout 1953, the expansion of tele- 
vision service will focus greater attention 
than ever before on UHF. While the num- 
ber of VHF stations will continue to in- 
crease, many communities will be served 
by both VHF and UHF. 

The rapidly expanding UHF television 
market is a direct outgrowth of RCA's ex- 
perimental "proving ground," at Bridge- 
port, Conn., where the practical problems 
of UHF were solved and virtually the en- 
tire industry tested its receiver designs. 
Largely as a result of these experiments, 
the "freeze" on television broadcast sta- 
tion construction was broken in 1952, and 
the broadcasting industry hailed the 
highly successful inauguration of the first 
post-freeze VHF station in Denver, Colo., 
and the first commercial UHF station in 
Portland, Ore. The contributions of RCA 
and RCA Victor engineers in bringiag 
television to these new markets included 
(Continued on Page 87) 



57 




SAM LEVENSON 

THIS IS SHOW BUSINESS" 
CBS-TV 



Top Ten News Selections 
Of Networks for 1952 



The networks' evaluation of the top ten news stories follows: 



— NBC — 

General Eisenhower's Presidential 

victory and the campaign. 
The truce stalemate in Korea and 

the continuing hostilities. 
The death of King George VI of 

Britain and the accession of 

Queen Elizabeth II to the throne. 
The steel strike and government 

seizure. 
The airplane crash at Moses Lake. 
The saga of Capt. Carlsen and the 

freighter Flying Enterprise. 
Prison riots in several states (New 

Jersey, Michigan and Illinois). 
New labor leadership arises after the 

deaths of William Green and 

Philip Murray. 
President-elect Eisenhower's Korean 

inspection trip. 
First live TV pictures of an atom 

bomb explosion, together with first 

reports of the explosion of the new 

hydrogen bomb at Bikini. 

— CBS RADIO — 

The sinking of the freighter Flying 
Enterprise off Falmouth, and the 
rescue of Capt. Kurt Carlsen. 

News of the death of King George 
VI of England. 

Air tragedy at Elizabeth, N. J., caus- 
ing heavy casualties. 

New Hampshire primaries in which 
the strength of Eisenhower and Ke- 
fauver first became apparent. 

Missouri floods causing unprece- 
dented property loss. 

First eyewitness report on atomic 
tests at Yucca Flats, Nevada. 

General Eisenhower's homecoming. 

Presidential conventions in Chicago. 

Presidential election. 

Eisenhower trip to Korea. 

— CBS TV — 

Election of Eisenhower. 

The Cold War, including failure of 
Korean truce talks. 

The increasing threat of inflation. 

Development of the H-Bomb. 

Death of King George. 

Captain Carlsen and the Flying En- 
terprise. 



The Nixon Case. 

The corruption in government dis- 
closures. 

The Supreme Court ruling in the 
Steel Case. 

The rise of nationalism in Africa and 
the Middle East. 

— MUTUAL — 

General Dwight D. Eisenhower is 

elected President. 
Republican Party regains control of 

the Federal Government. 
War overrides peace attempts for 

Korea. 
Queen Elizabeth II ascends British 

Throne. 
Corruption and Communism exposed 

in National Government. 
Desert revolts blast governments in 

Moslem lands. 
Steel seizure. 

Floods surge over Midwestern valleys. 
Prisoners riot in fails. 
Captain Kurt Carlsen struggles to 

save the Flying Enterprise. 

— ABC RADIO — 

The election of President-Elect Eisen- 
hower. 

Efforts for truce in Korea. 

Dismissals of Morris.. McGrath. 

The Supreme Court ruling on the 
Steel Seizure. 

The Flying Enterprise Disaster. 

The Prison Riots. 

The Death of King George. 

The Abdication of King Farouk. 

The Schuster Killing. 

The Yankees' Defeat of the Dodgers. 

— ABC TV — 

The election of President-Elect 
Dwight D. Eisenhower. 

The National Conventions in Chicago. 

The Flying Enterprise Disaster. 

The Death of King George. 

The H-Bomb Explosion. 

The Koje Prison Riots. 

The Midwest Floods. 

The Seizure of the Steel Industry. 

The Issue of Corruption in Govern- 
ment. 

The Czech Purge. 



Ik 



59 




60 



TV— AND CANADA POLITICS 

Citizen Protests Bring Easing Of Gov't Edicts 



B7 T. J. ALLARD, General Manager, 
Canadian Aseooiation of Broad9asters 



TELEVISION became a hot 
political issue in Canada dur- 
ing 1952 and remains so in 1953. 
Developments forced the Gov- 
ernment to modify its previous 
policy of a complete monopoly 
of television in Canada by the 
government-owned Canadian 
Broadcasting Corporation. The 
modification, however, has gone 
only half way, and the struggle 
for development of the new 
medium in Canada continues. 

The Government found its 
original policy of permitting only its 
'broadcasting agency. The Canadian 
Broadcasting Corporation, to enter tele- 
vision, under fire from its own party. A 
meeting of the National Liberal Federa- 
tion in Ottawa in the fall of 1952 passed 
a resolution demanding that the Govern- 
ment immediately permit the develop- 
ment of television by independent, or non- 
government capital. The National Liberal 
Federation is the parent body of the Lib- 
eral Party which at present holds the 
reins of government in Canada. The Fed- 
eration's resolution reflected grass roots 
sentiment throughout the country, par- 
ticularly in the four Western Provinces 
and the four Atlantic Provinces. These 
parts of the country had no television at 
all, not even that provided by the Gov- 
ernment's monopoly, and the chorus of 
protest had grown to a roar. 

In the two central Canadian, provinces 
the CBC provided limited television serv- 
ices with one station in Toronto and one 
in Montreal. Each of these operates ap- 
proximately four hours per evening, the 
Montreal station in both English and 
French. Manufacturers are dissatisfied 
with the slow rate of television receiver 
sales in Montreal where the CBC service 
aroused no great enthusiasm. In Toronto, 
consistent surveys showed an average of 
80% of viewers consistently tuned to U. S. 
television stations which come into the 
Ontario metropolis. 

The Canadian Association of Broadcast- 
ers, representing the non-Government sta- 
tions of Canada, took every step in its 
power to point out to the Government the 
great dangers of a state television monop- 
oly and the fact that private capital was 




ready to provide service in many 
Canadian cities at no cost to the 
public treasury. These facts were 
also consistently placed before 
the public which saw no reason 
why Canada should not permit 
those who wanted to risk their 
capital in bringing television to 
Canadians, to do so. 

As a result of rising public in- 
dignation, the Government de- 
cided to modify its policy. As 
matters now stand the CBC 
monopoly will be broken in any 
area where CBC does not have or im- 
mediately contemplate a television sta- 
tion. CBC already has stations in Toronto 
and Montreal and has announced its in- 
tention of proceeding quickly with tele- 
casting stations in Ottawa, Quebec City, 
Halifax, Winnipeg, Vancouver, and per- 
haps London and Windsor. It will, thus, 
still continue its monopoly in all of Can- 
ada's major cities. However, private cap- 
ital will be permitted in other areas and 
there are about half a dozen of these 
where television might be economically 
feasible. 

The present modification of policy has 
not come anywhere near satisfying public 
opinion and it seems likely that the gov- 
ernment policy will be further modified, 
especially if this turns out to be an elec- 
tion year, to permit entry by private cap- 
ital into television, even in the larger 
areas so far exclusively reserved for the 
CBiC. Some potential applicants are re- 
luctant to enter a serious application in 
view of the fact that the regulations un- 
der which private television stations will 
operate have not yet been announced. 
There is fear in the minds of some poten- 
tial applicants that these might be so 
stringent as to make profitable or merely 
break-even operation impossible. 

A great deal of interest is being taken 
in the possibilities of various forms of 
wired television, particularly in the ranks 
of the movie industry in Canada. 

Meantime, every legitimate step will be 
taken by the Canadian Association of 
Broadcasters to permit Canadians to have 
television service on a competitive basis 
which would mean supplementing Can- 
adian Broadcasting Corporation stations 
with independent service at no cost to 
the public treasury. 



61 




MEL ALLEN 



62 



TRIBUTE TO SOUTHERN CAL. 

SCBA Exalts Area, Giving Facts And Figures 



By NORMAN NELSON. Managing Director, 
Southern California Broadcasters Aisociation 



BEFO'RE getting into subject of '^ 
Southern California radio, 
let's take a moment for definition 
of "Southern California." A sim- 
ple definition would be the geo- 
graphical one: eleven southern- 
most counties of the state. Tulare 
county to north, Mexican border 
to south. 

To one who is not acquainted 
with Southern California, it is 
hard to imagine this large area 
as a single mass market. Those 
who have watched the area de- 
velop recognize how, with each year, this 
becomes more true. California in its 
growth spreads out, not up. Communities 
that were separated by orange groves 
just a few years ago are now connected 
by industrial and residential areas. Geo- 
graphical description is too simple, how- 
ever. Pages could be written to describe 
this mass market of 6,442,000 people. 

Such description would necessarily con- 
tain such expressions as: (1) A population 
greater than Chicago, Detroit, and St. 
Louis combined. (2) Increase in popula- 
tion since 1940 has been 63.7 per cent while 
U. S. has had an 18 per cent increase. 
(3) 1951 total effective buying power of 
$11,100,121,000 represents a 275 per cent 
increase since 1940. (4) Retail sales for 
1951 were $7,113,881,000, larger than total 
retail sales of Chicago, Cleveland and 
Milwaukee combined. (5) Retail sales 
per capita of $1104 compared to U. S. 
average of $976.00. (6) Effective buying 
power per capita is $1723, compared to 
U. S. average of $1423. These are just a 
few of the things that would have to be 
said about this mass market and its people 
who earn more and spend more. 

Now, what about radio for 1953? Based 
on facts of iwhat has actually happened to 
radio since the advent of television, radio 
in Southern California during 1953 will 
reach more people than ever before. Since 
the pre-television year of 1946, the num- 
ber of radio homes has increased 33.6 per 
ceijt. Today, there are 2,096,600 radio- 
equipped homes in the area. Naturally, 
the first thought that comes to mind is: 
"The homes are there, but are the radios 
turned on?". 

Let's look at some indisputable facts 
and determine what size audience radio 
really has. In 1946, Nielsen shows that 4.65 




"^ hours per day per home were 
spent listening to radio. In Janu- 
ary, 1953, Nielsen shows that 
only 3.44 hours per day were 
spent listening. That's <a drop of 
26 per cent in listening per home. 
That's a big loss— we don't like 
it, but it's true. 

The average person is thinking 
about the radio picture today 
stops right there — ^and that is 
where he makes his big mistake. 
Radio's audience in Southern 
California continues to be as big 
as it has ever been, for . the simple, but 
logical reason that while each home is lis- 
tening 26 per cent less, there are 33.6 per 
cent more homes listening. A little less 
listening per unit — ^but many more units. 
Which would you rather have; three 
quarters or ten dimes? 

Bear in mind that the audience which 
has been discussed so far does not in- 
clude any out-of-home listening. Cali- 
fornia, because of its very nature, has 
higher percentage of out-of-home lis- 
tening than anywhere else in the country. 
It used to be that a great many adver- 
tisers were writing off nighttime radio in 
television homes. Let's examine the facts. 
According to Pulse of Los Angeles, radio 
listening from 12 noon to 12 midnight in 
TV homes has consistently increased since 
1950. Average quarter-hour TV homes 
using radio in 1950 was 14.3 per cent. Even 
then, nighttime radio was pretty healthy 
in TV homes. But today 18 per cent of all 
television homes had radio on during the 
average nighttime quarter-hour. That's an 
increase of 22.4 per cent since 1950. 

Let's compare radio's 11.8 per cent rate 
increase for a 33 per cent increase in radio 
homes, with what has hapened to news- 
papers during same period: today, there 
are five metropolitan newspapers in Los 
Angeles with total circulation of one per 
cent less than the total circulation of four 
papers that existed in 1946. The advertiser 
must pay 50 per cent more than he did in 
1946 to reach 99 per cent as large an 
audience. 

When the hosewife does her marketing 
today, she compares price of one product 
against another and prices of one store 
with those of another store. When you 
buy advertising, compare one medium 
with another, and if you do, you'll look 
twice at radio, and buy. 



63 



20th Year 

DON MCNEILL'S 
BREAKFAST CLUB 




kM 



SWIFT & CO. 
PHILCO 
0-CBDAR 
BOBBI- 
WHITE RAIN 




64 



GET IT DONE VOLUNTARILY 

The Basic Idea Behind The Advertising Councii 

By HOWARD J. MORGENS. V.P. in Charge of Advertising. 
The Procter & Gamble Company 



THE Advertising Council is 
based on a simple and funda- 
mental idea. It is based on the 
idea that — if you can inform the 
American people and constantly 
remind them of the many vital 
tasks which must be accom- 
plished in the public interest — 
the people themselves will take 
the necessary action voluntarily. 
Through the Advertising Coun- 
cil, business in general and the 
advertising industry in particu- 
lar, have succeeded in using the 
great force of advertising to get things 
done the voluntary way. 

There is, after all, one concept or one 
fact that is of tremendous importance in 
the world today. It is the very difficult 
and disturbing fact that a great many peo- 
ple today believe that the way to get 
things done is to turn more and more to 
state direction and control instead of 
relying on the voluntary action of free 
citizens. 

On a global scale, of course, this fact 
splits the world into two ideological 
camps. The world today is in effect half 
slave and half free — a condition which 
Lincoln said could not long endure. The 
communists see the individual wholly as 
a creature of the state subject to its com- 
plete direction. We believe in the dignity 
and in the free action of individuals. 

The basic fact, in other words, is that 
there are two ways of accomplishing 
things. One is the voluntary way and the 
other is the way of compulsion. The rea- 
son that business supports the Advertis- 
ing Council so enthusiastically is that it 
actually gets things done the voluntary 
way. And each time the voluntary way 
works, America moves another step away 
from state direction and compulsion and 
all its dangers to our political and eco- 
nomic liberties. 

Let me give you a few examples of the 
kind of thing I am referring to — examples 
of the Advertising Council at work. 

When World War II was only a few 
months old, bills were introduced into 
Congress making savings compulsory as 
a wartime measure. These bills were never 
enacted into law because seven success- 
ful war loans made them unnecessary. 
The Treasury Department has given large 
credit for these successes to the Advertis- 
ing Council campaigns. 




A bill to draft nurses was not 
needed because the Advertising 
Council's recruitment campaign 
resulted in a tremendous increase 
in the voluntary enrollment of 
nurses. We didn't need "work or 
fight" laws. Women were re- 
cruited from their homes by the 
millions to "man" the war plants. 
"Rosie, the Riveter" was more 
than a song; it was part of a 
huge "manpower" advertising 
campaign. 
At the war's end, the Adver- 
tising Council was not demobilized like 
so many other war-born agencies, be- 
cause it was felt that this powerful mecha- 
nism for informing and persuading the 
masses of people in this country would be 
needed to help solve the country's new 
problems in the voluntary way. Here are 
examples of the Council's post-war work: 
On September 10, 1951, the Advertising 
Council began a campaign to step up 
donations of blood. Stockpiles were al- 
most exhausted and donations were run- 
ning at about 12,000 pints a week. In the 
first week of the campaign, donations al- 
most doubled. In 12 weeks, all of the 
blood was being donated that could then 
be processed — approximately 75,000 pints 
a week. This program still is functioning 
well. 

When the country faced a critical short- 
age of steel scrap, the steel industry and 
the government asked the Council to con- 
duct a campaign urging factories to turn 
in their old idle metal. Such a volume of 
scrap flowed to the scrap yards that soon 
the crisis was over. 

Donations of space and time are 
matched by donations of professional ad- 
vertising service. Virtually every large 
advertising agency in the country has 
served without charge in helping to pre- 
pare the advertisements used in one or 
more campaigns. 

Looking at the past and present suc- 
cesses, it is readily apparent that the 
Advertising Council will certainly con- 
tinue to be effective in helping to solve 
critical national problems the way we 
Americans can and should solve such 
problems — the voluntary way without 
danger to our freedom and without loss 
of our individual initiative. "" 



65 



LOCAL AND SPOT RADIO UP 

Figures Tell The Story Of Continued Popularity 



By FREDERIC W. ZIV. President, 
Frvdcric W. Ziv Company 



ONLY a short time ago. radio 
was being stabbed in the 
bick and tc&sed aside. At the 
very least even if it survived, it 
was going to be reduced to a 
slightly foolish and impotent 
n!di" brother of television, with 
electronic muscles. 

'. .. let me give you a few 
statistics: The current Nielsen 
Coverage Service, covering all 
3.072 U. S. counties, shows that 
Americans are listening to 70.- 
175.670 radio sets, that 98^^ of 
all U. S. homes have radios, that radio 
homes total 43.940.460. that there are 3.5 
persons in every radio home, and that 25 
million families throughout the nation 
own car radios. 

Did you know that radio time sales in 
1952 reached $464 million, (bigger than 
ever before » $7,896,000 bigger than 1951, 
that local sales were up 7.1''r, spot sales 
were up 4.1*^ and network was down 
13 !':-» 

Kqjally interesting is the report that 
mo;u money was spent for radio than on 
television in last Fall's Presidential cam- 
paign! $3,111,000 for radio and $2,951,000 
for television. 

In other words, when the chips were 
down, radio came through like a cham- 
pion. Because radio ate so high on the hog 
for many years without much of an effort, 
many people assumed that radio had for- 
gotten how to use merchandising, exploi- 
tation, advertising, promotion and show- 
ma.'Lshi:;. and that, naturally, with TV 
• 'he industry would cave in and 

' .sets would carry nothing but 

i.mc signals and the daily weather 
' s. 

it did; , n. Radio didn't 

.ri. Radio ^ ' k for the atten- 

" *.-< .j<.iu jijolic. for its right- 

.<• advertiser's dollar, and 

— -.J the journals of the land. 

used imagination and showmanship. 

r<-al]v proud to say that the Ziv 

■ •■SB is bigger than ever and 

*ion. adverti.sing and pro- 

'• been increa.sed for 

nt that thi.s will be 

• o year. 

nothing wrong with radio 
wi.ji fM,'*^in.,uw,nip won't cure. When Matt 
Cvetlc threw a bombshell into Congres- 




1 ^^ ^^« 
[J ^^^^flHBBH 



sional hearings as a Communist 
spy for the F.B.I, for seven years, 
we were fortunate enough to be 
able to arrange for his story to 
be told to the American people 
in the form of a dramatized radio 
series, "I Was A Communist For 
the F.B.I." That program is sold 
on over 600 stations. 

There was also showmanship 
and a .sense of news values when 
our people signed Tyrone Power 
to play the part of a U. S. Sena- 
tor in "Freedom, U. S. A." Peo- 
ple have never been more interested than 
they are now in what is happening in 
Washington, and not only did this pro- 
gram also sell extremely well, but we 
were the proud recipients of scores of 
letters from leading U. S. Senators, laud- 
ing us for producing a radio program that 
told exciting stories and at the same time 
performed a public service toy educating 
listeners in the workings of Congress. 
Senator Taft wrote: 

"The American people are greatly inter- 
ns' ed in the work of our Congress as is testi- 
fied by the thousands of visitors from every 
state who annually watch from the Senate 
and House galleries. I believe that a radio 
program of the type of 'Freedom. U. S. A.' 
can do much to interest more oeoole in the 
workings of Congress. This is a good goal for 
it will help to bring about a better under- 
standing of a most important branch of the 
government of our Republic." 

Our latest presentation was a switch in 
showmanship. We tied in that musical 
Rock of Gibraltar, Guy Lombardo, with a 
giveaway of Gruen watches based on 
identification of his "mystery medley," 
and the program at this writing is heard 
on nearly 200 stations— this, despite the 
fact that we have been selling it for only 
two or three weeks. 

In addition to getting $2,500 worth of 
Gruen watches free to give to listeners 
who identify Lombardo's mystery medley, 
sponsors of the Guy Lombardo-Gruen 
program may obtain tune clue booklets to 
help listeners identify the mystery tunes, 
also newspaper ad mats, announcements, 
posters, streamers, shelf-talkers, bottle 
hangers, table tents, and publicity, exploi- 
tation and promotion manuals, and other 
material. 

This is what I mean by backing up 
showmanship with merchandising. And 
this is what still makes radio the adver- 
tiser's best buy. 



66 









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"What a Beautiful Gesture' 



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"YOUR SHOW OF SHOWS" 

MEL TOLKIN- LUCILLE KALLEN-MEL BROOKS -TONEY WEBSTER 

Wrifers 
of 

"Your Show of Shows" NBC-TV 




BILLY 
WILLIAMS 
QUARTEHE 



72 



"YOUR SHOW OF SHOWS" 




CARL REINER 




PAT HORN GLORIA STEVENS 

BOB HAMILTON 



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''YOUR SHOW OF SHOWS" 





-'YOUR SHOW OF SHOWS" 




C.A.B. SERVICE DIVERSIFIED 

Opposition To Government Controls Productive 



Br D. MALCOLM NEILL, Chairman of the Board 
Canadian Association of Broadcasters 



THE Canadian Association of 
Broadcasters had an extreme- 
ly active year in 1952. Its mem- 
bership increased to 117 station.s 
and 37 associates. Action was re- 
qv ~ -■ '■■ -n the .Association on a 
u ty of problems, and 

n : -licse met with success- 
ful n-sulis. 

Durmg the year the Canadian 
Broadcastini? Corporation an- 
nounced a new set of controls 
for broadcasting in Canada. In- 
cluded amongst these was a pro- 
vision that fixed percentages of program- 
ming material were to be of "original 
Canadian production." This is the first 
lime in the history of broadcasting in the 
world that any such limitation has been 
proposed. 

Aj the result of vigorous representa- 
tions by CAB. the proposals have been 
withdrawn for re-drafting and CBC has 
promised consultation. 

CAB has always emphasized the fact 
that Canadian radio broadcasting stations 
should be free to operate under the law 
like other publishers of the Dominion. 
Equally vigorous representations by 
CAB succeeded in partial reversal of the 
CBCs policy of monopolizing television 
in Canada. Non-government capital will 
now be permitted to develop television 
service in any city where CBC does not 
have 3 television station. Although thi.s 
i' 'frward. the present policy of 

n -g the larger centres for CBC 

lei'-v.s.oj, IS not a good one and efforts to 
have this situation corrected are con- 
tinuing. 

In 1952 the Copyright Appeal Board 
awarded CAPAC TASCAP) a copyright 
fee scale of \^a'% of station revenue. 
Hitherto the f«»f» ^cale had been 7c per 
licensed re< • • The dollar increase 

amounted t $300.(K)0. 

The SaMf>' „..-,ied this award 

on principl' contending that 

") '\<i not have 
percentage 
' ■'■,'■ ' ' ntations to 
i Board for a down- 
'U'. rfgardle.ss of the 
continuing, 
irvey.s engaged 
'M during 19.52, 
' set up an inde- 
v/ho -//ill audit 




the Copvr; 

U 

of 

t> 

V. 

The subj 

the Antu,' 



and gauge the validity of all pro- 
gramming-popularity research. 

Arrangements were made for 
an industry-wide pension plan, 
allowing all member stations to 
join forces in a pension plan for 
employees, thus offering substan- 
tial savings. Other forms of in- 
dustry-wide insurance are being 
explored. 

Member stations of the Asso- 
ciation were permitted during 
1952 to form a one-time national 
network for the first time in re- 
cent Canadian history. The broadcast was 
a special salute from the private stations 
to Queen Elizabeth II on the occasion of 
her first birthday as .Queen of Canada. 
The broadcast itself was highly successful. 
Apart from drawing tremendous favor- 
able comment, it clearly demonstrated 
that the privately owned stations can pro- 
duce material of network calibre and han- 
dle network operation. 

The broadcast was released also by sev- 
eral United States networks. 

The Association took an active part in 
civil defense planning, especially in the 
communication field and is actively en- 
gaged in a study of the practicaibility of 
editorial policy for broadcasting stations. 
This civil defense activity is an out- 
growth of, and an enlargement on, the 
program instituted last year to meet any 
emergency, no matter how caused. 
Broadcasting, according to this plan, will 
aid in providing information, maintaining 
civilian morale and giving instructions to 
the defense population of the Dominion. 
An adaptation of BMI's teen-age book 
parade is now under way and is attract- 
ing favorable attention from parent 
groups, editorials and listeners generally. 
A wide variety of new services to mem- 
bers was introduced during the year, in- 
cluding specific suggestions on sales, pro- 
motion, programming, the effective collec- 
tion and compilation of statistics, a review 
of economic trends and like services. 

The A.ssociation's chief accomplishment, 
however, was establishing by the process 
of repetition in the minds of most Canadi- 
ans the basic fact that broadcasting is 
publishing and there is reason, therefore 
for treating the broadcast form of publica- 
tion in exactly the same fashion as the 
prmted forms of publication. 



76 




Burr Tillsf-rom with 

Kukia, OIlie and Fran Allison 

C YEARS °- TV 



YEARS 



WITH 



RCA 
VICTOR 



fimmA . f BAN 



an 



Musical Director Jack Fascinate 

Producer Beulah Zachary 

Director Lewis Gomavitz 

Costume Designer Joseph Lockwood 

NBC Television Network 



u 



77 








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DICK STARK 



NEWS— AUDIENCE BUILDER 

Value To Radio Extends To TV, RTNDA Finds 

By TOM EATON. President 

Radio-Television News Directors Association 



T^EWS via radio and television 
1^ continues to make great 
strides. More and more stations 
in both media are realizing that 
their best way to get additional 
listeners and viewers is to add 
news operations manned by 
trained news personnel. 

The Radio-Television News Di- 
rectors Association which was 
organized in October of 1946 at 
Cleveland as the National Asso- 
ciation of Radio News Directors, 
has done much in its short his- 
tory of seven years to prove to manage- 
ment that stations can best increase their 
revenue through news by winning respect, 
loyalty, prestige . . . and LISTENERS OR 
VIEWERS. 

The RTNDA's object is to help not only 
the newsmen and women do a better job, 
but to assist management in holding their 
listeners and viewers. 

Surveys made by the RTNDA during 
the past three years have shown that 
many stations throughout the nation are 
selling all of their news shows with very 
little difficulty, and as a matter of fact 
many radio and TV stations report that 
they have waiting lists of clients who 
want to sponsor good news shows. 

At its seventh annual convention in 
Cleveland last December the name of the 
newsman's organization was changed from 
the National Association of Radio News 
Directors to Radio-Television News Direc- 
tors Association so as to include newsmen 
of both media. At the same time the 
RTNDA voted to set up five regional 
vice presidents who would work to create 
greater interest in news operations in 
their areas and to assist stations in sound 
and economical ways of organizing news- 
rooms. 

The members of RTNDA have long 
realized that radio and television news 
must have the very best in trained per- 
sonnel. The officials of the organization 
have always kept their doors open to 
schools and universities who have stu- 
dents desiring to know more about radio 
and television news. At an early date 
the RTNDA will have a committee of 
veteran newsmen available for lectures or 
talks at schools in their communities. 

The RTNDA has done much during the 




past three years to help newsmen 
get into places with their tape 
recorders and cameras. The as- 
sociation's Freedom On Informa- 
tion committee is ever alert to 
I see that newsmen of the radio 

' and TV media are not penalized, 

by being barred from the so- 
called press conferences. The 
committee has members in 
Washington and other key cities 
whose duty it is to see that radio 
and television news people get 
equal access to the news. 
The RTNDA also has a wire service 
study committee which works with the 
various wire services, making studies of 
the various stories carried on the wires. 
The committee, which is headed this year 
by News Director Richard Oberlin of 
WHAS and WHAS-TV, Louisville, Ky., 
comes up with suggestions which will 
help improve the services to the radio 
and TV stations. 

The top awards for radio and television 
news are presented each year to the win- 
ners in the RTNDA's competition by the 
Medill School of Journalism, Northwest- 
ern University, Evanston, Illinois. Baskett 
Mosse is in charge. 

This year RTNDA and Northwestern 
are going to sponsor seminars on News 
for both Radio and TV at Evanston. The 
most experienced newsmen in radio and 
TV will be on hand as the instructors. 

The RTNDA Bulletin is published each 
month with the cooperation of the School 
of Journalism, State University of Iowa, 
Iowa City. Sample copies will be fur- 
nished managers and newsmen who write 
to the RTNDA's Executive Secretary Bur- 
leigh Downey, WKAR, Michigan State 
College, Lansing, Mich. 

Managers and non-members are always 
welcome to attend the annual conventions 
of the organization. This year's conven- 
tion will be held in Washington, D. C, 
and it appears that the program will be 
the best in the history of the newsmen's 
association. 

Many of the leading managers and 
owners of stations in the radio and tele- 
vision field have given their stamp of 
approval to the RTNDA and know that 
the organization's first objective is to 
help its members and their stations pre- 
sent the best in radio and TV news pro- 
grams. 



79 



^''^^::i 




]AN MURRAY 

MKHT YOUR MATCH — N.B.C. 

SUNDAY — 7-7:30 

EASTERN STANDARD TIME 



80 



TV NOW "COMING OF AGE" 

Vital Problems Must Be Faced, Decisions Made 



By THAD H. BROWN, JR., Director Television Department, 

National Association of Radio and Television Broadcasters 



TELEVISION, literally, will be- 
gin to "come of age" in 1953. 
There will ibe vital decisions 
made within every segment of 
the industry, and the results 
therefrom will commence to de- 
lineate the ultimate dimensions 
of the medium. 

The Federal Communications 
Commission has already ex- 
ceeded the 200 mark in the is- 
suance of post-freeze grants, a 
great majority of which are in 
the UHF channels. This un- 
precedented acceleration of action by the 
Commission is being matched by many of 
the permittees, who. with station con- 
struction immediately under way, are 
estimating inaugural operation dates hith- 
erto thought impossible. Truly, an ade- 
quate one-word definition of television 
broadcasting today is— "speed." 

Both the PCC and the industry are 
demonstrating ever-increasing faith in the 
UHF channels, not only engineering-wise, 
but in the economic aspects as well. It 
seems apparent, therefore, that 1953 will 
witness the first tests of the feasibility 
of UHF, not only in those markets where 
UHF stations are first on the air, but also 
where the new station will meet competi- 
tion of established, pre-freeze stations. 

The addition of these new grantees, and 
the shifting competitive aspects engen- 
dered by their operation, will bring into 
clearer focus the needs, requirements and 
demands of program availability. There 
will begin to develop the answer to the 
presently unresolved question of the 
equitable ratio between "live" and net- 
work programming and programming by 
film and kinescope. 

lAs part and parcel of the programming 
question, the industry will face decisions 
regarding the availability of program 
sources for television broadcast. One of 
the most precedent-setting cases on this 
point, and one which will reverberate for 
years to come, is presently being argued 
in the Federal District Court in Phila- 
delphia under the title of the National 
Professional Football case. Indeed, it is 
more than that; the vigor with which the 
Justce Department prosecutes the case — 
and the end result — ^will go far to estab- 
lish whether or not many of the events 
people expect to witness by television in 
their homes at no cost will be reasonably 




available to them in the future. 
Another question within the 
industry revolves around a date 
—June 2, 1953. That date marks 
the first anniversary of the allo- 
cation of channels by the FCC 
for non-commercial educational 
use. Some permittees of these 
channels have not yet taken ac- 
tion to utilize the grants; and the 
question is — what will become of 
such channels when the year of 
grace has passed? Will the Com- 
mission extend the deadline, or 
can commercial applicants petition to 
have these allocations thrown open to 
bidding by commercial interests'? The 
FCC has not yet declared policy in this 
area. 

Its critics to the contrary, television 
worked cooperatively and successfully 
with educational institutions of the nation 
to compile an excellent record of achieve- 
ment in the field of education during the 
year just closed. And on its own, the 
sight-and-sound medium certainly set a 
new standard of mass education through 
its coverage of the conventions of the Re- 
publican and Democratic parties, the pres- 
idential campaign and the inaugural cere- 
monies that followed. Through the lenses 
of the TV cameras millions witnessed 
history in the making. 

A major step toward self-improvement 
was taken by the industry with the 
promulgation of the NARTB Code of pro- 
gram standards. The Code was developed 
voluntarily within the industry as a means 
of better serving the public, and it is 
subscribed to presently by nearly one 
hundred individual stations and the four 
networks. 

One of the primary objectives of tele- 
vision in the year ahead will be that of 
gaining free access to coverage of public 
events — ^particularly sporting events and 
legislative hearings. Broadcasters hold the 
unanimous belief that the public is en- 
titled to such programming, and will make 
every effort to open these doors to tele- 
vision. 

Though many other problems, and some 
solutions, are forecast in 1953 before 
Congress, the FOC, the markets and the 
laboratories, the foregoing are among 
those that come immediately to mind as 
major factors in the development of 
nationwide television ibroadcasting. 



81 



KIIIIIHIT iliONTGONEY 



IE 



i. 



Presents 

LICKY NllIKE 

and 



""'"s m\ p 



Mil mimm hii\ii4v.s » ■ io:30 pm est 



82 



TV SURGE HIGHLIGHTED '52 



By BRIG. GEN. DAVID SARNOFF 



Continued from Page 43 



uled to be broadcast during the Spring. 

Sales of radio sets continue to increase, 
enhanced by technical refinements and at- 
tractive designs. At the beginning of 
1952, there were more than 105 million 
radio sets in the United States, including 
25 million radios in automobiles. During 
the year, more than 9 million new sets 
were produced by the industry. Portable 
sets, because of their efficiency and con- 
venience have gained in popularity and 
will continue to do so. Clock-radios and 
book-size receivers in light-weight plastic 
cases beautifully designed in a variety of 
colors have contributed to the novelty and 
usefulness of such instruments and have 
increased the public demand for them. 

The popularity of the "Victrola" phono- 
graph and recorded music continues to 
grow. Today there are 26 million phono- 
graphs in the United States as compared 
with 8 million in 1946. New, simplified and 
improved record-changers, smaller non- 
breakable records, new electronic tech- 
niques in recording, and attractively de- 
signed albums have all helped to increase 
. the demand for phonographs and records. 

The "45" records and 33 1/3-rpm Long- 
Play records have spearheaded the ad- 
vance. Among the new developments in 
1952 was the RCA Victor "EP" (Extended 
Play) "45" record which plays up to eight 
minutes a side, or a total of 16 for each 
7-inch disk. 

Modern record players provide the pub- 
lic with turntables that literally are con- 
cert stages with a catalog of music in 
every classification. 

There is plenty of evidence at hand to 
show that television will by no means be 
limited to its present operations. The uses 
of TV in education are manifold. It may 
well be that the volume of business that 
can be developed in industrial television 
and electronics as well as television in 
education, will one day be larger than the 
volume of business now being done in the 
field of TV entertainment. 

For security reasons the latest develop- 
ments of electronics for defense cannot 
be discussed. It may be observed, how- 
ever, that electronics is one of the most 
important building stones in that technol- 
ogy. Science links defense and industry 
as a bulwark on land, on sea, under the 
sea and in the air. Radar, robot planes, 
airborne television, electronically con- 



trolled missiles and other devices now are 
vital elements in our military plans. 

In recent years, a vast new field for ex- 
ploration and development called "elec- 
tronics of solids" has opened in the scien- 
tific world. So impressive are the devel- 
opments, and so important the potentiali- 
ties for the future, that scientists are 
acknowledging the electronics of solids 
as one of the most dramatic steps in tech- 
nical progress. 

The United States is fortunate in hav- 
ing a radio-television industry made up 
of so many competent organizations. The 
keen competition among them spurs con- 
tinued effort on the part of all and stimu- 
lates scientific and economic advances 
matched by no other country. 

These competing organizations, through 
their individual efforts, give the United 
States preeminence in all phases of radio, 
television and electronics. For defense, 
this industry provides superior equipment 
developed and produced by American in- 
genuity and craftsmanship. The finest 
radio-television instruments and services 
in the world, and at the lowest cost, are 
made available to the American home. In 
achieving this, the industry provides em- 
ployment for hundreds of thousands of 
people and contributes substantially to the 
high standards of living enjoyed in this 
great country. 

It is difficult to predict and unwise to 
limit the possibilities of the future in 
such a world-wide field of operations. In 
science, however, we are certain that 
progress will continue. The basis of our 
confidence is our faith in technology and 
in the ability of Americans to apply their 
talents in science, research, engineering 
and labor. The readiness of the American 
public to accept new ideas as well as new 
services and products is stimulating to all 
of these forces that operate within mod- 
em industry. 

We must recognize, however, that prog- 
ress, in its larger sense, depends upon 
other factors as well as upon science and 
invention. We must strive to achieve 
world peace, preserve our freedom and 
maintain our American way of life. These 
are the main essentials that call for our 
spiritual as well as our physical improve- 
ment. We enter the coming year with re- 
newed hope. 



83 




VANESSA: Wayne, Woman, and Song 

Latest instrumental composition is '*The Magic Touch" 
from "More Aboui Love," the Versailles restaurant's 
hit musical for which lyrics and music were written by 

BERNIE WAYNE 



84 



FILM— BACKBONE OF VIDEO 

Growing Demand Felt For Screened Programs 



By JOHN L. SINN. President. 
Ziv Television Programs, Inc. 



THERE is no better report on 
the status of filmed television 
today than the fact that three of 
Ziv's films are each being shown 
on about 70 stations. 

It's not a question of whether 
stations will telecast filmed or 
live shows — they need filmed 
shows. In many markets we are 
selling packages of six or eight 
programs. 

Only this week I received a 
letter from a midwest educator 
who lamented the fact that al- 
though television has now come to his 
city, he will never see he many wonder- 
ful programs which have been broadcast 
over the national networks in the past 
few years. Because they were live they 
were as ephemeral as any sight or sound, 
which, once seen, vanishes forever. If all 
programs were on film, the new station 
in this man's area would be able to select 
the best and he and his neighbors would 
be able to sit back and watch entertain- 
ment that a king couldn't buy. 

And this is true every time and every 
place where a new television station goes 
on the air. 

In addition to the wonderfully enter- 
taining programs that would be available, 
it would be a great public service for each 
new television station as it goes on the 
air to show on film the great news events, 
current events, sports, interviews, cam- 
paigns, political conventions, and the other 
significant history of the past five or six 
years. If it only started with the great 
political conventions in Philadelphia in 
1948, say a wonderful, important daily or 
weekly feature could be shown the local 
audiences to bring them up to date on 
what television has been showing since 
that time. 

This would not only be a great public 
service, it would also be an excellent in- 
strument for local promotion. For ex- 
ample, this program could also be shown 
during the day at special school assem- 
blies, and at other special, attention-get- 
ting groups. Because it would be on film, 
such flexibility and permanence would be 
possible. 

We know that listeners don't know, or 
don't care, whether they are watching live 
or filmed television. Not only in the case 




of historical features which I 
mentioned above, but also for 
dramas, comedies, interviews, 
press conferences or even news. 
In other words, everything, cer- 
tainly all news events, should be 
filmed as well as telecast live, 
not only for posterity but also for 
the man who happens to be busy 
in his office or driving his truck, 
when the news event took place 
and who would love to see it 
that night. 

In addition to the advantages 
film offers to stations, film is equally im- 
portant to agencies, sponsors, writers, per- 
formers and technicians — more and more 
of whom are insisting they will work only 
in film. For their own varied and individ- 
ual reasons, ranging from the artistic to 
the economic, these people are finding 
film the best medium for television pro- 
grams. 

These people like the ease and freedom 
they can get with film. They like films' 
exciting range from illusion to realism. 
The actors like the comparative freedom 
from the director's stopwatch as well as 
the reduced chance of ending up in a 
hospital; the writers like being able to 
create a scene that doesn't have to be 
played inside chalk marks; technicians 
like the opportunity film affords for per- 
fection; sponsors and agencies like know- 
ing what they are buying; producers and 
distributors like being able to place the 
programs on many stations; directors like 
the artistic liberty and freedom of cre- 
ation they are permitted — and above all, 
audiences love the wonderful things that 
can be done on film, the plays and stories 
that could never be told except on film, 
the great illusions they can watch on film, 
and the security of knowing that no mat- 
ter what is happening, anywhere, if there 
is a film camera anywhere around, sooner 
or later they can see it, too, on their tele- 
vision screens. 

We don't want to debate the relative 
merits or advantages of film and live. 
Both are indigenous to television and each 
must certainly do its best to give the 
audience the programs it wants. We do 
point out, however, that there are increas- 
ing numbers of the creators and perform- 
ers and sponsors who find film the perfect 
medium for them. 



85 




(II \ !{ LOTTE MAN SON 



RADIO 



TV 



MU. a-6600 



MANUFACTURING MARKSET 



By FRANK M. FOLSOM 



Continued from Page 57 



not only the design and construction of 
these transmitters, but advances in re- 
ceiver design and the design and installa- 
tion of new combination UHF-VHF an- 
tennas by the RCA Service Company. 

Both VHF and UHF provide excellent 
telecasting service, but, because of the 
added frequency range, new dual receiv- 
ing equipment must incorporate the best 
possible technical design. This type of 
equipment includes combination VHF- 
UHF receivers, as well as conversion units 
for sets already in use. Our objective is 
to continue to provide excellent reception 
in the home at all stages of television's 
growth. In this connection, RCA has con- 
tinued its engineering development of 
compatible color television as a future 
additional service to the public. 

A major contributor to television's pres- 
ent stature, the National Broadcasting 
Company — a service of RCA — completed 
its twenty-sixth year in 1952. In both 
radio and television programming, NBC 
continued to offer new, high-calibre shows 
to the public. The network led all others 
in volume of business. For the first nine 
months of 1952, NBC radio and television 
sales totaled $92,093,592. Television scored 
a marked advance over previous years, 
with a sales total of $97,793,752 at the end 
of the third quarter of the year. 

The most important developments in 
phonograph records in 1952 were those 
which helped to provide record buyers 
with "more music for less money." The 
pattern was set by RCA Victor's introduc- 
tion of two major advances — Extended 
Play, which doubles the playing time of 
single 45-rpm records, and the "Bluebird 
Classics" albums. EP records make it prac- 
tical to record — complete on one side — 
hundreds of shorter classical works which 
did not fit logically on previous records 
and, also they considerably reduce the 
cost of popular music albums. There has 
been an excellent response to the high- 
quality classical recordings issued on the 
new, low-priced "Bluebird" label. 

One of the most significant releases dur- 
ing the year was RCA Victor's recording 
of the Ninth Symphony of Ludvig Van 
Beethoven under the direction of Arturo 
Toscanini with the NBC Symphony Or- 
chestra. The list of great opera merchan- 
dise was strengthened with the addition 



of the full-length recordings of Puccini's 
"La Boheme," Verdi's "II Trovatore," 
Puccini's "La Tosca," Moussorgsky's 
"Boris Goudenoff," as well as albums of- 
fering the highlights from Bizet's "Car- 
men," Donizetti's "Lucia di Lammermoor," 
Mozart's "Idomeneo" and the celebrated 
"Amahl and the Night Visitors," which 
made a sensationally successful debut 
over NBC-TV. 

A recapitulation of sales figures reveal 
that the top show albums for the year 
were "Wish You Were Here" and "New 
Faces." 

By the end of 1953, the sale of 78-rpm 
records probably will amount to less than 
25 per cent of the market, having been 
replaced by the newer, unbreakable, and 
easier-to-handle 45 and 33 1/3 rpm speeds. 
With the increased number of turnables 
now in use, including new three-speed 
players, and with the growth of interest 
in music apparent throughout the country, 
the phonograph industry can look forward 
to the greatest sales in its 75-year history. 

The growth and expansion of the radio- 
television and electronics industry is an 
outstanding example of American indus- 
try's capacity for teamwork. 

For our civilian population, this team- 
work meant more and better television 
and radio sets, records, transmitting and 
industrial equipment, and all the other 
products that have enabled the people of 
our country to achieve their high stand- 
ard of living. 

For our Armed Forces, it meant mili- 
tary equipment and technical assistance to 
help keep our country strong and free. 

Big companies and small companies 
worked together to make the products 
needed for our civilian use and defense. 
At RCA, for example, nearly 5,000 inde- 
pendently-owned companies helped sup- 
ply the materials and services needed to 
manufacture finished products. Three- 
fourths of these suppliers are classified 
by the Government as small business 
firms, and they receive approximately 
half of the dollar volume of all RCA 
purchases. 

The electronic symbol is a bright and 
guiding star that challenges science and 
industry to advance into new fields of 
endeavor, to create, and to improve with 
quality and efficiency as the standards. 



87 




Cmrrcnf f-" 




"S«r ' • 




A t". 




•■ T 




Cocr 


,[y*. 


tojr 


'tiflVCl 


I4i>. 


: Ave 


M«lir--o'i /'-, 


Calif, 



ROY ROGERS 

AND trigger' 
Siiiiirirst llorsi^ in Ihc^ ill<»vi(^N'' 

Tckviiion & Radio — NBC Network 
Sponsor, Post Cereals 



Recordings 
fcxcluMVf. Management 
Art Rush, Inc. 
1418 N Highland Ave. 
Hollywood 28, Calif. 



RCA Victor 

Public Relations 

A. L. Rackin 

1418 N. Highland Ave. 

Hollywood 28, Calif. 



88 



RADIO-TV'S PATRIOTIC ROLE 

Election Service Drew People Closer To Nation 



By TOM niZSIMMONS, Associate Editor 

Radio Anntial and Television Year Book 



C\ N JANUARY 20, 1953, Dwight 
^^ David Eisenhower was sworr 
in as the 34th President of the 
United States. Approximately 
60,000,000 voters cast the ballots 
which chose the wartime leader 
and his youthful running mate 
Richard M. Nixon, over their dis- 
tinguished Democratic opponents 
Adlai E. Stevenson of Illinois and 
Sen. John Sparkman of Alabama 
Tlie election of the Republican 
candidates marked the culmina- 
tion of what was undoubtedly 
the most intensive radio and television 
campaign in the short but exciting hXy 
^^iil !f ^"^^ industries, a campaign which 
pointed up impressively the unmatched 
superiority of these two media in reach 
ing the homes and the firesides, the hearts 
and the minds, of the American people 

Both General Eisenhower and Mr 
Stevenson waged spirited, sincere and es-' 
theMlJfT^'^ campaigns in seeking 

^^if; *^^ foi-mer emphasizing the 
ItZlt "'^.^-^^-^^n approach, with Mr 
Stevenson impressing the viewer and the 

mlZZAl ^'^ "^^°^^ Churchillian com! 
mand of the English language 

priwfly^r S^""'^'"'' ^«^ght to appeal 
r,^;r u ° *^^ common sense of the 
voters, showmanship per se was employed 

otsfr:!''^Al ^?^^ ^^^'P^- The assi^stance 
enhsfT^ K ^h\fo^emost entertainers was 

were .t JJ^""^ ^f ^^^- ^^^^^ ^^^ "stints" 
were at times lacking slightly in dignity 
considering the importance of the office 
^"J°l^?d, the value of their aid was^n- 
ceded by both political organizatTons. 

sid^erZfTn^i."^^^""^ skillfully by both 
siaes, but m this department the Reoub 

'osSr^^^Th^:^,^^^^.^ '^ edge, wit?the 
th^n^oa^dcl^^-a^^^^^^^^^^^^^ 
Nixon explained the existence and'ou^'e 
of his campaign funds, and included in 
his address a complete recapitulation of 
his personal finances as well as other 
detaiis regarding his home and family life 
riidiencl^''* straight to the hearts of his 

Drama also, there was in the six-and- 
one-half-hour "telethon" by Gov. Thomas 
E Dewey of New York over WOR-TV on 
election eve. Making his first appearance 




of the day at 6 a.m., he was tele- 
vized at least 15 minutes of each 
hour until 9:45 p.m., at which 
time he took over completely, 
remaining on camera until mid- 
night, during which time he an- 
swered innumerable questions 
and introduced such "guest stars" 
as John Roosevelt, Clare Booth 
Luce, Mrs. Wendell Willkie and 
Mrs. Fiorello La Guardia. The 
"telethon" was sponsored by the 
New York State Republican 
Committee. 
To adequately comprehend the magni- 
tude of the vast campaign which surged 
to its climax last January 20, one must, 
logically, start at the beginning. That be- 
ginning was marked at a date some six 
months before the election when radio 
and television joined hands in a "Get Out 
the Vote" drive which bore fruit a half 
year later in what was aptly termed "the 
greatest single expression of public opin- 
ion in the history of the nation." 

More than 3,000 radio and TV stations 
participated in the get-out-the-vote drive 
in a co-operative effort sparked by the 
NAiRTB in association with the American 
Heritage Foundation and aided mightily 
by the state broadcaster organizations. 
Robert K. Richards, assistant to Harold 
E. Fellows, president of NARTB, was in 
charge for the association, with John H. 
Smith, Jr., as campaign co-ordinator. 

Chairman of the industry committee 
for the drive was John F. Patt, president 
of the Goodwill Stations. Members of the 
committee included: 'Roger W. Clipp, 
WFIL, Philadelphia; Frank Fogerty, 
WOW-TV, Omaha; Kenneth D. Given, 
WLBJ, Bowling Green, Ky.; Paul Mor- 
ency, WTIC, Hartford, and Joseph Wil- 
kins, KFBB, Great Falls, Mont. 

Both the NARTB and AHF supplied 
radio and TV stations with campaign 
"kits" containing a wealth of suggestions, 
including text for announcements as well 
as ideas conceived especially for clubs 
and commercial organizations. These sug- 
gestions were used in toto or were uti- 
lized as a basis for other ideas put into 
practice by local community groups. 

In commenting on the outstanding suc- 
cess of the get-out-the-vote campaign, Mr. 
Fellows, speaking as president of JSTARTB, 
declared: "There are three particularly 
(Continued on Page 798) 




JOHN GART 



COMPOSER - CONDUCTOR 



90 



As Networks Told the Election Story 




NBC commentators shown in Studio 8-H are, reading clockwise: Bill Fitzgerald, 
W. W. Chaplin, George Hicks, Bill Weinstein, Bob Murphy, Crampton Savington 
and H. V. Kaltcnhorn. _ 




Stndio-TV'Onc, ABC's impressive election night news center on West 66th 
Street was a beehive of activity as returns came in. 




Key man for CBS on election night was Bob Trout, shown at the mike above. 
Wells Church, CBS director of news, stands behind Trout. 

91 




I* «• jr s^' y Lee 



92 



TV FILM— FACT, NOT TREND 

Now A Positive, Activated And Vital Institution 



By CHARLES B. BROWN, Vice President, 
Bing Crosby Enterprises, Inc. 



A FRIEND asked recently, 
"What is the trend in film 
for television?" Upon checking 
the word trend in our Webster, 
we found that "trend" means 
". . . an underlying or prevail- 
ing tendency or inclination to 
drift. . . ." Upon this basis, there 
is no trend to film in television 
since the move to film is a posi- 
tive planned, activated move- 
ment rather than an unpremedi- 
tated, uncontrolled drift into film 
production. 

Actually, the question of whether live 
shows or programs on film are best can 
never be an unqualified question because 
some programs, like special events, most 
quiz progrcms and others are best live 
while other certain programs are always 
best on film. 

As we see it, the why of film growth in 
television, however, is not one of sheer 
production values alone, rather it is that 
film is the solution to four fundamental 
problems only one of which has anything 
to do with respect to program production 
quality as such. There are four problems. 
With the readers' indulgence, we should 
like to expand each of these four elements 
into a few brief paragraphs. 

(1) Program Quality and Suitability: 
Full turn illusion as in dramatic programs 
can best be done on film for many reasons 
obvious to all. Fluffs can be edited, re- 
takes are always possible and the fearful 
physical toll of continuous tension is elim- 
inated. The week in and week out de- 
mands on live programs featuring a cen- 
tral character or cast is already too well 
known to require embellishment. Illusion 
can run the entire gamut of human ex- 
pectation. A desert scene is just what it 
purports to be and the rapport of viewer 
with the unfolding story is doubly insured 
because of the sweep and scope of realism. 
No adjustment to scenic inadequacies is 
necessary. 

The second problem is: Time Zone Dif- 
ferences. Nothing can be devised to move 
the unmovable; time differential with a 
visual medium simply offers an unscalable 
obstacle to live TV other than special 
events of major significance. Seven o'clock 
Central Time is difficult for top-budget 
shows, but six o'clock Mountain Time and 
five o'clock Pacific Coast Time is out of 
the question. The viewer cost per dollar 




differential will not be accepted 

as a regular matter by any spon- 
sor paying the tab for nighttime 
type program particularly when 
he can so simply solve his prob- 
lem by spotting his program in 
these western markets at suit- 
able time periods. 

Number three on our list is: 
National Marketing Problems. 
Advertising strategy, in my opin- 
ion will be applied more than 
ever before to meet the specific 
and peculiar merchandising and 
sales problems of each particular organ- 
ization in given markets. Mass advertis- 
ing will, of course, still be an important 
factor, but "directive-placement" of ad- 
vertising funds will be both a common 
term and a policy in the rough competi- 
tive selling days ahead. 

(4) Local Advertising Requirements. 
Retail accounts will use television as they 
have never used local media other than 
newspapers in the past. Department 
stores, always slow to use anything but 
newspaper space, will be among tele- 
vision's strongest local supporters. 

From the standpoint of the film pro- 
ducer, the most encouraging sign is the 
desire of more national, regional and 
local advertisers to plrce business on a 
minimum of 39 and quite often a 52-week 
basis. The service nd sales impa^'t of a 
television film program can be much more 
effective if longer term buying is possible 
because story properties can be planned, 
written and/or purchased with long-term 
values in mind both as to writp" interest 
and story content. 

Besides these intricate values, there is 
continuing viewer growth potential of the 
longer lived program. 

Lastly, local advertisers or national ad- 
vertisers using local markets desire pro- 
gram product which is equal to the best 
in network programming. There is obvi- 
ously not sufficient high-level talent avail- 
able for local programming thus, the only 
certain answer is a film program which 
alone can bring to the local viewer, dur- 
ing local station time, a standard of pro- 
gram performance which will secure and 
hold a viewing audience of sufficient size 
to pay the investment off with profit to 
spare. 



93 






RALPH PAUL 




STRIKE IT RICH" 


"ALDRICH FAMILY" 


''BOB TROUT NEWS' 


CBS-TV 


NBC-TV 


CBS 



WILL 'PRICE' KILL LIVE TV? 

Tele Film Producer Scans Present And Future 



By PETER M. ROBECK, General Manager 
Consolidated Television Sales 



'^T IVE" network television is 

^ pricing itself out of the 
market. The sound financial fu- 
ture of the entire industry lies 
in top-notch filmed programs 
sold and resold at the local and 
regional level. 

From a sales standpoint, there- 
fore, the future of firms such as 
ours, which sells and distributes 
filmed television programming, 
is exceedingly and increasingly 
bright. New stations are opening 
both in this country and abroad. 
The advertisers in each new market area 
thus being opened, and the new stations 
themselves, need good filmed programs 
and are great potential sources of revenue 
to the sales agents and producers. Busi- 
ness is good now, and it will get even 
better. 

My guess is that approximately $50,000,- 
000 will be spent during 1953 to produce 
filmed television programming. Some of 
these programs are earmarked for single 
sponsorship at the national level. Others 
are being produced for sales at the local 
and regional levels to stations, advertis- 
ing agencies, and either national and re- 
gional advertisers for "spot" coverage, or 
to local merchants. 

The success stories of stations and spon- 
sors who have been buying filmed "open 
end" television prorams insures that our 
future will continue to be bright. Adver- 
tisers have discovered this is the best dol- 
lar-for-dollar buy available, a fact brought 
home to them by the enthusiastic reaction 
of the viewers who more and more are 
realizing the unmatched advantages of 
filmed programs. 

There is no need to cite here the many 
advantages of filmed programming over 
live. By now the entire industry recog- 
nizes that film affords great flexibility in 
production, and that "open end" film per- 
mits maximum flexibility in programming, 
so that the largest possible viewing audi- 
ence can be attracted to watch the show 
and the "commercial." 

These over-all "advantages" of film are, 
of course, great plus factors in helping 
firms like ours complete sales. Gradually 
even the most severe critics of film are 
coming to realize that the technical im- 
provements of the past few years enable 
film to be received with as much clarity 
as any "live" show. By now, the best 




behind-the-scenes brains in the 
film industry are working in 
television - producing, writing, 
filming, scoring and editing tele- 
vision programs. 

Naturally there are rotten ap- 
ples in the film barrel, just as 
there are in the "live" barrel. 
But on the whole, "film" has 
grown up and become a healthy, 
husky young man, AND a pow- 
erful sales tool. 

The problems, then, confront- 
ing the firms concerned with the 

selling of "open end" filmed shows are 

twofold: 

1) To obtain distribution rights to sell 
produced programs which have a mass 
audience appeal. 

2) To sell and properly distribute and 
service such programs. 

The "key" persons are the salesmen in 
the field. They must have not only the 
programs to sell, but the experience 
needed to properly advise and help buy- 
ers obtain maximum benefits from the 
product. They must be able to point the 
way for the stations to effect sales to ad- 
vertisers, and be able to point the way for 
advertisers to properly do the job in their 
communities through the use of television. 

In our case, we insist that our salesmen 
have a wide media background, and that 
they confine their operations to a limited 
area so that they can best service the 
needs of the customers, as well as our 
needs. 

To be of mutual service, both to cus- 
tomers and to ourselves, the salesman 
must keep abreast of the times in this 
rapidly changing industry. He must be at 
once a consultant and a researcher, a 
seller and an aid to the buyer. He must 
keep his finger carefully on the pulse of 
the television public in order that he may 
detect and interpret each trend. 

As a concluding note, the market is ex- 
cellent now for the sale of filmed pro- 
grams to be re-run in cities where they 
already have been shown. Available fig- 
ures prove that some re-run programs ob- 
tain a larger viewing audience than they 
had on first run! This is a healthy sign 
which bodes well for the future of the 
industry, since the assurance of re-run 
revenue is enabling producers to devote 
larger budgets to the production of better 
programs. 



95 





J^ 





I *^* 



V, 






We thank the many TV stations, advertisers and agencies 
for their honored requests for Joe Palooka on TV. 

Pressure of events and the v/ish to cooperate vy^ith the 
Armed Forces, Red Cross, Charities and others in their requests 
has held up our opportunity to get the shov/ ready. It v/on't 
be long now! 

Again Sincere 
Thanks, 



r75HSj<^ AND 



JOE PALOOKA 



AS WALL STREET SEES US 

Average Gains Shown, With Prospects Excellent 

By ROBERT M. GREBE, Night Editor, 

Radio and Television Daily 



WILL 1953 be the peak year for radio 
and television manufa^.turers? It is 
questionable, taking a backward glance 
at the industry, that the peak was reached 
in 1952. 

Inasmuch as Federal Communications 
Commission did not Tft the TV freeze un- 
til April, and waited three more months 
before issuing the first TV grants, expan- 
sion of television did not really get under 
way until the latter half of the year. Thus, 
set sales in markets previously unserved 
by video, did not really develop until the 
last few weeks of the year. 

With many new stations taking to the 
air in 1953, indications would seem to 
point to the fact that the real boom is yet 
to come. Delays in expansion of course 
may be caused by the threat of war and 
rearm: ment, but with any degree of nor- 
mality, 1953 may be the year. 

In addition to the manufacturing phase, 
the approval of the merger of the Amer- 
ican Broadcasting Company and United 
Paramount Theaters is certainly of inter- 
est. With new capital, ABC threatens to 
move into the top brackets. Whether or 
not that development will come this yecr 
or next, or at some later date, remains to 
be seen. 

* 

One manner of evaluating the gains of 
the industry during the year of 1952 is 
looking at the trends of the various stocks 
on the New York Exchange. It is not a 
perfect picture however, since many of 
the concerns listed are engaged in other 
fields of endeavor other than the manu- 
facturing of radio and television equip- 
ment and sets. But it does give a clue. 

Stock prices of major radio-TV and 
electronic companies during 1952 showed 
little more than average gains in most 
instances, and in some cases, showed de- 
clines. For the most part, they followed 
general market trends, in spite of the lift- 
ing of the TV freeze and other industry 
factors. 

Of special note is the fact that two firms, 
both involved in the merger of the Amer- 
ican Broadcasting Company and United 
Paramount Theaters, showed declines. 
Du Mont Labs., starting the year at 16%, 
wound up 1952 at 16, after minor fluctua- 
tions. ABC itself fell from 11% in Janu- 
ary to 9% at year's end. 

Other leaders in the field failed to 
show anything unusual, indicating that 
the full effects of the FCC "thaw" on 
television is yet to be felt by the indus- 



try. Major gainers were Zenith Radio, 
moving from 67 1/2 to 81 during the year 
and General Electric, from 591/2 to 72% 
on December 31. Both concerns, it may 
be noted, are involved in the appliance 
field, which could mean that their prices 
were due to other factors. 

Other majors showed the more average 
gains. These include. Admiral, from 26% 
to 301/2; Philco common, 27 to 35 y4; RCA 
common, 231/2 to 28%; Stewart- Warner, 
191/2 to 221/8; and Westinghouse, 39% 
to 47%. 

CBS A and B stock showed similar 
gains. A stock rose from 341/4 to 39 and 
B rose from 34 Vs to 39 Vs. The latter stocks 
gained despite generally adverse factors 
affecting the CBS color TV system, on 
which the company has spent heavy sums. 

AT&T, partially affected by coaxial 
cables and lines supplied to the industry, 
rose from 158 1/4 to 159%. 

Another means of checking the gains or 
losses of industries in the year is through 
the year-end statements. For the most 
part, electronics manufacturers 'reported 
record or near record income for the year, 
while net incomes were proportionately 
lower. The latter was attributed by most 
of the concerns to increased taxes. 

RCA gross income, for example, jumped 
16 per cent in 1952 over the previous year 
to a new high of nearly $694-million, but 
at the same time, profits went from some 
$31-million in 1951 to only slightly more 
than $32 million in 1952. 

Total sales by Westinghouse Electric 
rose 17 per cent in 1952 over 1951 to nearly 
$1.5 billion. But net income showed only 
a six per cent increase to about $68.6 
million. 

And General Electric sales jumped 13.1 
per cent in 1952 over 1951 to $2.6 billion 
while net earnings rose 9.8 per cent to 
nearly $152-million. 

Perhaps the law of diminishing returns 
was at work, perhaps it was the highel- 
taxes or some other factor. Yet the gains 
were not enough to be of great importance 
when one considers the lower dollar 
value since the start of the Korean 
confiict. 

With the rapid expansion of TV across 
the country, the foundation has been laid 
for new peaks. Given favorable conditions 
to operate (eased material controls, lower 
taxes, etc.) the industry could make 1953 
far greater than 1952 and perhaps lead the 
way to an even better 1954. 



97 




98 



Sign of 
Good Business 



Here's a sign that ABC means business in radio. . . 

It's the symbol of the new ABC . . . and a sign that big 
things are in the air! 

New programs are being developed. New talent will be 
attracted. New facilities are going to be added. ABC now 
has a powerful combination of added experience and show- 
manship to make its leading position even stronger. 

Yes, ABC means business. If you are an advertiser, this is 
the time to put ABC radio in your plans! 



ABC 



RADIO NETWORK 



99 



Radio and Television 

TELEPHONE NUMBERS 

in NEW YORK 



l>f ICndio 


Stations 




WABC 




SUsquchonna 


7-5000 


WINX 




M El rose 


S-OiiJ 


WCBS 




PLaio 


1-2345 


WIVD 




. PLaio 


7-0880 


WFAS 




WHifc Plains 


9-6400 


WCBB 




FRccport 


9-1400 


WHLI 




OLympia 


8-1100 


WHOM 




Circle 


6-3900 


WINS 




BRyont 


9-6000 


WKBS 




OYstcr Bay 6-2500 


WlIB 




ORegon 9-2720 


WMCA 




Circle 


6-2200 


WMGM 




Murray Hill 


8-1000 


WNBC 




Circle 


7-8300 


WNEW 




PLaza 


3-3300 


WNYC 




WHitchall 


3-3600 


WOR 




LOngacre 


4-8000 


wov 




Circle 


5-7979 


WQXR 




LAckawanna 


4-1100 


WWRL 




NEwton 


9-3300 


f VI ICfirfio 


StutUniH 




WABC-fM 




Susquehanna 


7-5000 


WABF.FM 




TEmnleton 


8-S40n 


WCtS-FM 




PLozo 


1-2345 


WfAS FM 




WHite Plains 


9-6400 


WGHF 




. LExington 


2-4927 


WGNR 




New Rochcllc 


6-1460 


WHLI FM 




OLympia 


8-1100 


WMGM FM 




MUrray Hill 


8-1000 


WNBC FM 




Circle 


7-8300 


WNYC FM . 




WHifehali 


3-3600 


WOR FM 




LOngocre 


4-8000 


WQXR FM 




. . LAckawanna 


4-1100 


TV 


SUti 


iotix 




WABC TV 




SUsquchanna 


7-5000 


WABD 




MUrray Hill 


8-2600 


WATV 




BArcloy 7-3260 


WCBS TV 




. PLaza 


1-2345 


WNBT 




Circle 


7-8300 


WOR TV 




LOnqocro 


4-8000 


WPIX 




MUrrav Hill 


2-6500 


\otfionfil NeitvorUs 




kmtriton Broodcotting 


Co 


SUsauchanna 


7-5000 


C«lMiib*a Broadcasting 


Syifcm PLaia 


1-2345 


K«y«tOM Broodcasting 


Svitem 


PLaza 


7-1460 


MatMl ■roodca\fmg Syttcm 


Pennsylvania 


6-9600 


Nctioael Broadco'.tmg 


Co 


Circle 


7 8300 


Siaihni #C 


rpn 


*svntut\vvs 


ABC So«t Solct 
Avrry-Xnodcl. Inc. 




SUsquchanna 


7-5000 




JUdson 


6-5536 


Mil f. Bctt 




LExington 


2 3783 


JeliN Btoir & Co 




MUrroy Hill 


9-^084 


•loir-TV. Inc 




MUrroy Hill 


2-5644 


Cmr eoloni 




ALgonquin 


4-7881 


Th« Ml.iig Co, Inc 




PLaza 


9-8150 


Tk« SfoaiiONi Co 




MUrray Hill 


6-1860 


i«r<*-Smitti Co , Inr 




MUrrov Hill 


2-3174 


C^' '"' ' ' Vj" 




PLaza 


5-2000 


^- ■ 




PLaza 


5-2000 






V'Jrray Hill 


8-4414 


Tr- - '.. ^ ■ ', -r ',-, 1 


nr 


MUrray Hill 


3-4266 


CJO*r ^/or^'Ji •.-. Vfjnn. 


Inc 


ORogon 


9-1575 


Ccfit.r. ',•:;' ^Tlo ',01 




LExington 


2-2450 


O'^'Ol'l '■.'.'>., 1',' 




MlJrray H'll 


7-72V0 


Di. *" f f, 1'/ 




MUrroy Hill 


7-5365 


Ertn'r VcK.nnt/, 1,-,'. 




PLozo 


9-3747 



Forjoe & Co., Inc PLaza 

Free & Peters, Inc PLaza 

Melchor Guzman Co., Inc.. Circle 

H-R Representatives, inc MUrray Hill 

Headley-Reed Co MUrray Hill 

George P. Hollingbery Co BRyant 

The Katz Agency, Inc PLaza 

Joseph Hershey McGillvra, Inc. .. .MUrray Hill 
Robert Meeker Associates, Inc. . .MUrray Hill 
National Bcstg. Co. (Spot-Local Sales) . Circle 

Pan American Bcstg. Co MUrray Hill 

John E. Pearson Co PLaza 

John H. Perry Associates ELdorado 

Edward Petry & Co., Inc MUrray Hill 

Radio Representatives MUrray Hill 

William G. Rambeau Co MUrray Hill 

Paul H. Raymer Co., Inc PLaza 

The 0. L. Taylor Co MUrray Hill 

The Walker Representation Co., 

Inc MUrray Hill 

Weed & Co MUrray Hill 

Adam J. Young, Jr., Inc MUrray Hill 

Advertising Agencies 

Anderson & Cairns, Inc MUrray Hill 

N. W. Ayer & Son, Inc Circle 

Badger & Browning & Hersey, Inc Circle 

Ted Bates & Co JUdson 

Batten, 'Barton, Durstine & Osborn. . .ELdorado 

Benton & Bowles, Inc MUrrav Hill 

The Biow Co., Inc PLaza 

Franklin Bruck Advertising Corp Circle 

Calkins, & Holden PLaza 

Campbell-Ewald Co., Inc MUrray Hill 

Cecil & Presbrey, Inc MUrray Hill 

Compton Advertising, Inc Circle 

Cunningham & Walsh, Inc MUrrav Hill 

Dancer-Fitzgerald & Sample, Inc ORegon 

D'Arcy Advertising Co PLaza 

Doherty, Clifford & Shenfield, Inc. BRyant 

Donahue & Coe, Inc COIumbus 

Dorcmus & Co WOrth 

Dowd, Redfield & Johnstone MUrray Hill 

Roy S. Durstine. Inc Circle 

Erwin, Wasey & Co., Inc LExington 

William Esty & Co MUrray Hill 

Federal Advertising Agency, Inc. . MUrray Hill 

Foote, Cone & Belding MUrray Hill 

Albert Frank-Gucnthcr Law COrtlandt 

Fuller & Smith & Ross, Inc MUrray Hill 

Gardner Advertising Co COIombus 

Gcycr Advertising, Inc PLaza 

Grey Adv. Agency, Inc CHickering 

Hirshon-Garfield, Inc.r MUrray Hill 

Charles W. Hoyt Co., Inc MUrray Hill 

Duane Jones Co., Inc PLaza 

Kastor, Farr«»l|, Chesley & Clifford, Inc. ORegon 

The Joseph Katz Co MUrray Hill 

Kcnyon & Eckhardt, Inc MUrray Hill 

Abbott Kimball Co., Inc PLoza 

Kudner Agency, Inc Circle 

Al Paul Lefton Co., Inc VAnderbilt 

Lenncn & Newell, Inc MUrray Hill 

Marfrcc Adv. Corp LOngacre 

Marschalk & Pratt Co VAnderbilt 

J. M. Mothes, Inc LExington 

McConn-Erickson, Inc lUdson 

Emil Mogul Co., Inc COIumbus 

Morey, Humm & Johnstone, inc BRyant 

Morse International, inc ORegon 

George R. Nelson Circle 

n^Si^ ^t*\. Agervcy. Inc PLaza 

Pedlar & Ryan, Inc PLoza 

Fletcher D Richards, Inc JUdson 



5-8501 
9-6022 
7-0624 
9-2606 
3-5467 
9-3960 
9-4460 
2-8755 
2-2170 
7-8300 
2-0810 
8-2255 
5-3197 
8-0200 
8-4392 
6-5940 
9-5570 
8-1088 

3-5830 
7-7772 
9-0006 



8-5800 
6-0200 
7-3719 
6-0600 
5-5800 
8-1100 
9-1717 
7-7660 
5-6900 
8-3190 
8-1234 
6-2800 
3-4900 
9-0600 
8-2600 
9-0445 
5-4252 
4-0700 
8-1275 
6-1400 
2-8700 
5-1900 
8-4200 
8-5000 
7-5060 
6-5600 
5-2000 
5-5400 
4-3900 
8-8900 
2-2000 
3-4848 
9-4440 
8-1223 
8-5700 
3-9600 
6-3200 
6-4340 
2-9170 
4-7190 
6-2022 
2-7450 
6-3400 
5-2482 
9-5950 
9-46O0 
5-5430 
3-0900 
5-1500 
6-5400 



100 



• * • RADIO-TV TELEPHONE NUMBERS IN NEW YORK * * • 



Ruthrauff & Ryan, Inc MUrray Hill 6-6400 

Sherman & Marquette, Inc PLaza 7-6400 

Street & Finney. Inc WAtkins 4-8510 

Sullivan, Stauffer, Colwell & Bayles. . .ORegon 9-2500 

J. D. Torcher & Co., Inc Circle 6-2626 

J. Walter Thompson Co MUrray Hill 3-2000 

J. Franklyn Viola CHickering 4-3254 

Warwick & Legler, Inc MUrray Hill 4-5800 

William H. Weintraub & Co., Inc.. MUrray Hill 8-3900 

Weiss & Geller, Inc PLaza 3-4070 

Ward Wheelock Co PLaza 3-7120 

Young & Rubicam, Inc MUrray Hill 9-5000 

PuhUcations 

Advertising Age MUrray Hill 6-8180 

Advertising & Selling LOngacre 5-3320 

Billboard, The PLaza 7-2800 

Broadcasting PLaza 5-8354 

Editor & Publisher BRyant 9-3052 

Film Daily BRyant 9-71 17 

Printers' Ink MUrray Hill 3-6500 

RADIO-TELEVISION DAILY. .Wisconsin 7-6336 

Radio & Television Weekly WAIker 5-2576 

Sales Management LExington 2-1 760 

Sponsor MUrray Hill 8-2772 

Standard Rate & Data Service LExington 2-6611 

Television Magazine PLaza 3-3671 

Tide MUrray Hill 3-7700 

Variety Luxemburg 2-2700 

]%ews Associations 

Associated Press PLaza 7-1111 

International News Service MUrray Hill 7-8800 

Press Association, Inc PLaza 7-1111 

Reuters BRyant 9-8558 

Transradio Press Service, Inc MUrray Hill 2-4053 

United Press Associations MUrray Hill 2-0400 

Talent Agencies 

Affiliated Artists PLaza 3-1862 

All America Artists, Inc Circle 6-6646 

Columbia Artists Moiiagement, Inc Circle 7-6900 

Consolidated Radio Artists, Inc COIumbus 5-3580 

Frank Cooper Associates VAnderbilt 6-5661 

Fanchon & Marco, Inc CHickering 4-3956 

Gale, Inc PLaza 7-7100 

William McCaffrey Agency ELdorado 5-1076 

Management Corp. ot America PLaza 9-7500 

Music Corp. of America PLaza 9-7500 

William Morris Agency, Inc JUdson 6-5100 

Marjorie Morrow CHickering 4-0644 

National Concert & Artists Corp PLaza 9-6000 

Robbins Bros MUrray Hill 7-2033 



Organizations 9 Unions and 
Government Agencies 

Actors' Equity PLaza 7-7660 

Advertising Federation of America BRyant 9-0430 

AAAA LExington 2-7980 

American Communications Assn COrtland 7-1374 

American Federation of Musicians PLaza 8-0600 

AFRA VAnderbilt 6-1810 

ASCAP MUrray Hill 8-8800 

American Television Society MUrray Hill 6-0238 

AMPA Luxemburg 2-1790 

Broadcast Music, Inc PLaza 7-1800 

Federal Communications Comm WAtkins 4-1000 

Federal Trade Commission WHitehall 3-8000 

Institute of Radio Engineers REgent 7-9600 

Music Publishers' Protective Association Circle 6-3084 

NAPA Circle 7-8194 

Professional Music Men, Inc COIumbus 5-7362 

Radio Writers' Guild MUrray Hill 6-5252 

SESAC, Inc MUrray Hill 5-5365 

Song Writers' Protective Assn COIumbus 5-3758 

Station Representatives Assn MUrray Hill 5-4141 

Television Broadcasters' Assn., Inc.LAckawanna 4-4788 



Radio-TV Program and 
Transcription Cos. 

Advance Television Pictures Service Circle 5-6873 

Advertisers Recording Service, Inc Circle 6-0141 

Affiliated Program Service, Inc Murray Hill 7-1881 

Air Features MUrray Hill 9-5900 

Alton Alexander Productions LOrraine 8-3100 

American Institute Food Products. .MUrray Hill 2-4944 

Apex Recording Studios, Inc PLaza 7-7067 

Arts Recording Studios PLaza 8-0407 

Associated Program Service PLaza 7-7710 

Associated Radio & TV Production. MUrray Hill 6-2523 

Audio-Video Recording Co PLaza 7-0780 

Jack Barry Productions, Inc ORegon 9-3118 

Bosch Radio Cr TV Productions MUrray Hill 2-8877 

V. S. Becker Advtg. Service Luxemburg 2-1 04O 

Ford Bond Radio Productions, Inc Circle 7-2236 

Byron Productions Co Circle 6-2677 

The Bruce Chapman Co Wisconsin 7-9244 

Cineffects, Inc CIrc'e 6-0951 

Cinemart, Inc ORchard 9-4430 

Coastal Recording Co Circle 6-3900 

Columbia Transcriptions Circle 5-7300 

Louis G. Cowan, Inc PLaza 9-3700 

Frederic Damrau, M.D PLaza 5-3638 

Cordon M. Day Productions Oregon 9-3595 

Decca Records, Inc COIumbus 5-2300 

Roy DeGroot, Consultants, Inc MUrrav Hill 7-9135 

Empire Broadcasting Corp PLaza 9-4500 

Allen A. Funt Radio Productions JUdson 6-5227 

Gale, Inc PLaza 7-7100 

General Artists Corp Circle 7-7543 

Jo<in E. Gibbs & Co PLaza 7-5959 

Harry S. Goodman Radio Productions PLaza 5-6131 

Laurence Hammond Productions, Inc.... PLaza 9-2210 

Arthur Henley Productions Illinois 9-6729 

Hummert Radio Features MUrray Hill 9-5900 

International 16mm Corp PLaza 7-2265 

Roger Kay Enterprises Circle 5-7880 

Keystone Broadcasting System, Inc Plaza 7-1460 

Lang-Worth Feature Programs, Inc JUdson 6-5700 

Bob Loewi Productions, Inc PLaza 5-0958 

Phillips H. Lord, Inc PLaza 5-221 1 

Charles Michelson, Inc Plaza 7-0695 

Motion Picture Stages, Inc PLaza 3-4840 

William Morris Agency, Inc JUdson 6-5100 

Murphy-Lillis Productions, Inc PLaza 7-8144 

Music Corp. of America Plaza 9-7500 

Muzak Corp PLaza 7-7710 

NBC Radio Recording Div Circle 7-8300 

National Concert & Artists Corp PLaza 9-6000 

Nelson Productions, Inc MUrray Hill 6-5862 

Press Association, Inc PLaza 7-1111 

Prockter Productions, Inc JUdson 6-4830 

Radio Artists Corp MUrray Hill 8-0940 

Radio Events, Inc MUrray Hill 7-1668 

Radio Features of America Luxemburg 2-5130 

Radio-Video Associates PLaza 5-5781 

Reemack Enterprises, Inc MUrray Hill 7-7979 

Reeves Sound Studios, Inc ORegon 9-3550 

Rockhill Radio PLaza 9-7979 

Bernard L. Schubert, Inc MUrray Hill 8-0940 

SESAC, Inc MUrray Hill 5-5365 

K. R. Smith JUdson 2-3791 

Henry Souvaine, Inc • . .Circle 7-5666 

Richard Stark & Co Circle 6-7337 

Irvin Paul Sulds, Inc MUrray Hill 3-3076 

Television Screen Productions, Inc PLaza 5-0808 

Transcribed Radio Shows LUxemburg 2-3530 

Transfilm, Inc LUxemburg 2-1400 

United Press Associations MUrray Hill 2-0400 

Thomas J. Valentino, Inc Circle 6-4675 

Chick Vincent Co Eldorado 5-0734 

Von Baumann Studio RHinelander 4-5508 

Roger White Productions PLaza 5-3560 

Wolf Associates, Inc f Laza 5-7620 

Wolff-Feldman Enterprises, Inc LAckawanna 4-3450 

World Broadcasting System, Inc... MUrray Hill 8-4700 

World Video, Inc PLaza 9-3870 

Wright, Wynn Associates PLaza 3-4417 

Frederick W. Ziv Co., Inc MUrray Hill 8-4700 



101 



Radio and Television 

TELEPHONE NUMBERS 

in CHICAGO 



WAAF 

WAIT 

WMM 

WCFL 

WCfiW 

WIDC 

WINR 

WCES 

WON 

WHFC 

WIND 

WHO 

WIS 

WMAQ 

WMBI 

WNMP 

wstc 



WEAW 
WCFM 
WFMT 
WXIT 



Iff Radio Siatiotts 

RAndolph 6-)932 

FRanklin 2-0660 

WHiteholl 4-6000 

. MOhowk 4-2400 

EAstgate 7-6860 

ROfkwcll 2-9461 

ANdovcr 3-0800 

. . SAcromento 2-1700 

superior 7-0100 

CLitfside 4-7411 

WHitehQil 4-2170 

STote 2-5466 

MOnroe 6-9700 

superior 7-8300 

Michigan 2-1570 

. SHeldroke 3-1590 
MOnroe 6-9060 



f >f Radio SiatUnts 



AMbossodor 2-1128 

STote 2-1357 

NEvada 2-2240 

MOnroe 6-9060 



Television Siuilous 



WIKB 

WfNR-TV 
WGN TV 
WNBQ 



RAndolph 6-8210 
ANdovcr 3-0800 
superior 7-0100 
superior 7-8300 



Valioiiaf \et works 

Broodcoif inQ Co ANdover 3-0800 

Bfoodcoiting System WHiteholl 4-6000 

K«nto<M Broodrojting Syttem STote 2-6303 

MutMol Broodcoiting Syjtcm WHiteholl 4-5060 
Notionol Broodcoiting Co Superior 7-8300 



Si a f i o II R e pr€^sen^a^i ves 



A«*ry-KNodcl, Inc 

Km Bloir b Co 
i toHiii^ Co. . 
TW ifonliow C«. . 
•wa-SfliiHl Co. 
C app t r Publicotiont 
CIS todio Sokt 
TlMMOt F Clark Co 
Crotlty Broodcottina Corp 
Ev*r«tt-McKinney, Inc 
Forioe ft Co 
Frot fir Ptttrt. Inc 
H«odlty-R«cd Co 



Hollingbcry 
H«l tMmom Co.. 
H.« IcprotcatottvM 
Til* Kott kgitcy 
ioMph Htfttery McGilUro, 
I r McKiMcr & Son 
tobort MeHrfr A.-oMoftj i 
MoftOMl ' 
JolM I 

loHo H 



Inc. 



ANdover 

superior 

DEorborn 

CEntrol 

CEntrol 

CEntrol 

WHiteholl 

. STote 

STote 

. superior 

DEIoworc 

FRonklin 

FRanklin 

ANdover 

FRanklin 

RAndolph 

CEntrol 

STaft 

superior 

CEntrol 

superior 

STote 

.HArriion 



3-4710 
7-8659 
2-5277 
6-5776 
6-4437 
6-5977 
4-6000 
2-1663 
2-6693 
7-9052 
7-1874 
2-6373 
2-4686 
3-2636 
2-0016 
6-0113 
6-7343 
2-5282 
7-9866 
6-1742 
7-8300 
2-7594 
7-8085 



Edword Retry & Co., Inc WHitehoii 4-0011 

Rodio Soles WHiteholl 4-6000 

William C. Rombcou Co ANdover 3-5566 

Paul H. Roymer Co SUperior 7-4473 

The Taylor Co STate 2-5260 

Seors Cr Ayer, Inc SUperior 7-8177 

Walker Co ANdover 3-5771 

Weed & Co RAndolph 6-7730 

Adam Young, Jr., Inc ANdover 3-5448 



Advertising Agencies 



Aubrey, Finlay, Marley & Hodgson, 

Inc Financial 6-1600 

N. W. Ayer & Son. Inc RAndolph 6-3456 

A. N Boker Adv. Agency, Inc FRanklin 2-8895 

BBD&O superior 7-9200 

Beoumont & Hohman CEntrol 6-4230 

Cordon. Best, Co., Inc STote 2-5060 

Blockett Hill SUperior 7-6500 

Bozell & Jacobs, Inc CEntrol 6-6503 

Buchanan & Co., Inc ANdover 3-6611 

Leo Burnett Co., Inc CEntrol 6-5959 

Campbell-Ewold Co CEntrol 6-1946 

Campbell-Mithun Inc DEIowore 7-7553 

Dancer-Fitzgerold-Sample Financial 6-4700 

W. B. Doner & Co DEorborn 2-4674 

Doremus & Co CEntrol 6-9132 

Erwin Wosey & Co RAndolph 6-4952 

Albert Fronk-Guenther Low, Inc DEorborn 2-6424 

Foote, Cone & Belding SUperior 7-4800 

Goodkind, Joice & Morgan, Inc SUperior 7-6746 

Grant Advertising, Inc SUperior 7-6500 

Henri, Hurst & McDonold, Inc FRanklin 2-9180 

H. W. Kostor & Sons Advertising Co... CEntrol 6-5331 

W. E. Long Co RAndolph 6-4606 

MocForlond. Aveyord & Co RAndolph 6-9360 

Molcolm-Howord ANdover 3-0022 

Maxon, Inc WHiteholl 4-1676 

McConn-Erickson WEbster 9-3701 

Arthur Meyerhoff & Co DEIawore 7-7860 

C. L. Miller Co CEntrol 6-1640 

Ncedhom, Louis Brorby, Inc STote 2-5151 

Olion Advertising Co STote 2-3381 

O'Ncil, Larson & McMohon ANdover 3-4470 

Prcsba, Fellers & Presbo, Inc CEntrol 6-7683 

L. W. Ramsey Co FRanklin 2-8155 

Roche. Williams & Cleory RAndolph 6-9760 

Ruthrauff & Ryon. Inc Flnonciol 6-1833 

Schwimmer & Scott DEorborn 2-1815 

Russel M. Seeds Co DEIowore 7-1045 

Sherman & Marquette, Inc DEIawore 7-8000 

Tothom-Loird, Inc HArrison 7-3700 

). Walter Thompson Co SUperior 7-0303 

Wade Advertising Agency STote 2-7369 

Weiss and Geller DEIowore 7-1124 

Young & Rubicom Flnonciol 6-0750 



Radio-TV Program and 
Transcription Cos. 

Air Shows Inc. . . SUperior 7-0506 

Louis C. Cowon & Co RAndolph 6-2022 

Columbia Records Corp WHiteholl 4-6000 

pecco Records, Inc MOhowk 4-4800 

Feature Productions MIchigon 2-6015 

Green Associates WHiteholl 4-0818 

L 5 Toogood Recording Co CEntrol 6-5275 

William Morris Agency STote 2-3632 

lewell Radio Productions financial 6-4474 



ia2 



Radio and Television 

TELEPHONE NUMBERS 

in CHICAGO 



Herbert S. Loufman WEbster 9-2302 

Les Lear Productions Corp ANdover 3-7233 

Art Linick Enterprises SUperior 7-331 1 

Monogram Radio Programs, Inc ANdover 3-7169 

Morton Radio Productions, Inc CEntral 6-4144 

Music Corp. of America DEIaware 7-1100 

NBC Radio Recording Division SUperior 7-8300 

Radio Features, Inc FRanklin 2-4392 

RCA Manufacturing Co WHitehall 4-4600 

Standard Radio Trans. Service, Inc STate 2-3153 

Hal Tate Radio Productions SHeldrake 3-0880 

Tele-Radio Creations, Inc MOhawk 4-O015 

Television Adv. Productions, Inc STate 2-5941 



Wright Radio Productions SUperior 7-1280 

Frederic W. Ziv Co FRanklin 2-8917 

News Affencies and Ass^ns, 

Associated Press STote 2-7700 

International News Service ANdover 3-1234 

Press Association, Inc STote 2-4581 

Tronsradio Press Service STote 2-7904 

RADIO DAILY MOhawk 4-4737 

United Press RAndolph 6-4172 



Radio, Television and Government 



in WASHINGTON 



Federal Departments and 
Agencies 

American National Red Cross REpublic 7-8300 

Archives, National REpublic 7-7500 

Capitol, U. S. (Senate, House of 

Reps.) NAtional 8-3120 

Census, Bureau of The LUdlow 4-3000 

Commerce, Department of STerling 3-9200 

Copyright Office, Library of Congress, STerling 3-0400 
Court of Customs and Patent Appeals. National 8-4696 

Defense Mobilization, Office of Executive 3-3300 

Executive Mansion (White House) ... NAtional 8-1414 
Federal Communications Commission . Executive 3-3620 

Federal Trade Commission Executive 3-6800 

Government Printing Office STerling 3-6840 

Interior, Department of The REpublic 7-1820 

Justice, Department of REpublic 7-8200 

Labor, Department of EXecutive 3-2420 

National Labor Relations Board STerling 3-7373 

Notional Military Establishment: 

Air Force, Department of The Liberty 5-6700 

Army, Department of The Liberty 5-6700 

Navy, Department of The Liberty 5-6700 

National Production Authority STerling 3-5200 

Notional Research Council EXecutive 3-8100 

Patent Office STerling 3-9200 

Post Office Department STerling 3-3100 

Radio Correspondents Galleries (Senate and 

House of Representatives) NAtional 8-3120 

Stote, Deoortment of REpublic 7-5600 

S'loreme Court of the United States. .EXecutive 3-1640 
White House NAtional 8-1414 

Non'Governtnental 

Clear Chonnel Broadcasting Service. . EXecutive 3-0255 
Notional Association of Radio and TV 

Broadcasters DEcatur 2-9300 

Notionol Press Club REpublic 7-2500 

RADIO-TV DAILY MEtropoliton 8-0823 

Radio-Television Manufacturers 

Association NAtional 8-3902 

Radio Corporotion of America District 7-1260 

Westinghouse Radio Stations STerling 3-0903 



ANi Radio Stattons 

WARL JAckson 7-7800 

WEAM JAckson 7-7100 

WFAX JEfferson 2-0900 

WGAY JUniper 9-1050 

WGMS Executive 3-8676 

WINX POplar 2-4357 

WMAL KEIIogg 7-1 100 

WOL MEtropoliton 8-0010 

WOOK REpublic 7-8000 

WPIK overlook 3-3000 

WRC ADoms 4-5400 

WTOP MEtropoliton 8-3200 

WWDC STerling 3-3800 

FM Radio Stations 

WASH-FM District 7-1356 

WBUZ JOrdon 8-1300 

WCFM REpublic 7-8688 

WGAY-FM JUniper 9-1050 

WGMS-FM Executive 3-8676 

WMAL-FM KEIIogg 7-1 100 

WOOX-FM STerling 3-7625 

WRC-FM ADams 4-5400 

WTOP-FM MEtropoliton 8-3200 

Television Stations 

WMAL-TV KEIIogg 7-1 100 

WNBW ADoms 4-5400 

WTOP-TV MEtropoliton 8-3200 

WTTG STerling 3-5300 

News Services 

Associated Press District 7-1500 

International News Service NAtionol 8-1733 

United Press EXecutive 3-3430 

Networhs 

ABC REpublic 7-6013 

CBS MEtropoliton 8-3200 

MBS MEtropoliton 8-1 551 

NBC ADams 4-5400 



103 



Radio and Television 

TELEPHONE NUMBERS 

in LOS ANGELES 



t.TI Radio Stations 



«ALI (^OMdcna) 

KBIG 

KKA 


RYan 1-7149 

HEmpstcad 3025 

Hudson 2-3141 


KFAC 

KFI 


Dunkirk 4-1231 

Dunkirk 2-2121 


KFMV 


HEmpstcad 5151 


KFOX 


MAdison 2247 


KFVD 

KFWB 


Dunkirk 8-2345 

HEmpstcad 5151 


KGER 


... . MAdison 2551 


KGFJ 


Hillside 0201 


KGIL (Shcrmon Ooks) 

KHJ 


STanley 7-3467 

Hudson 2-2133 


KIEV (CIrndolc. 

KLAC 

KMGM 

KMPC 


...CHancston 5-2388 

Hudson 2-7311 

TExas 0-3311 

Hollywood 9-5341 


KNX .... 


Hollywood 9-1212 


KOWL (Sonto Monico) 

KRKD 


EXbrook 4-6761 

. . . . TUcker 7111 


KUSC 

KWKW tPoiodeno) 

KXLA tPovodcno) 


Richmond 7-2295 

RYan 1-6744 

RYon 1-69?1 



Fill Radio Stations 

KCCA-FM Hudson 2-3141 

KFAC-FM Dunkirk 4-1231 

XHJ FM Hudson 2-2133 

^MGM TExos n-3311 

XNX-FM Hollywood 9-1212 

f«KO^M TUcker 7111 

KSMV-FM . HEmpstcad 5151 

•f USC-FM Richmond 6362 



TeievMon Stations 



K€CA-TV 

Kfl-TV 

KHJ-TV 

KLAC 

KNBH 

KHXT 

KTLA 

KTSL 

KTTV 



NOrmondy 3-3311 

Dunkirk 2-2121 

. Hudson 2-2133 

Hudson 2-7311 

Hollywood 9-6161 

Hollywood 9-1212 

Hollywood 9-3181 

Hollywood 9-1212 

Hudson 2-7111 



^etwfprhs 



kmttttcom Broodcotting Co. 
Amtficam Broodcottmo Co . 

TV CMter 
Columbij Broodcoiting System Inc 
NB' • 

**'■' 'otting Co. 
i*^" ' Bfoodcost Sy»tem 
racti^ ki^tbnal Network 



Hudson 2-3141 

NOrmondy 3-3311 
Hollywood 9-1212 

ROckwcll 9-3911 
Hollywood 9 6161 

• Hudson 2-2133 
Hillside 7406 



Statlfpn Hvprvst'ntatirt^s 

kfr."-'nn Jrwch Broodcavting HUdson 2-2748 

* CRcjtview 6-3400 

^ TU 2435 

iL.„ -.« , ; Richmond 6184 

•iJkJvJ 1 CRonite 6103 

Th. t»f^- r CLodstone 8045 

Sililr7^«,£f ^ WEbstcr 1-1551 

%Vr<iM V^\ ^* Hollywood 9-6045 

mmn-imf% C«., \mc DUnkirk 8-8158 



104 



CBS-Radio Spot Sales Hollywood 9-1212 

F M Reps.. Inc Hillside 2450 

Forjoe & Co MAdison 6-8329 

Free & Peters HO 9-2151 

Gene Grant & Co YOrk 8812 

W. S. Grant Co MAdison 9-2653 

Irene Griffith Co Hillside 3912 

Harrington, Righter, & Parsons, Inc WYoming 5151 

Headley-Reed Co Hillside 7738 

H-R Representatives, Inc GRanite 1480 

George P. Hollingbery MAdison 6-3633 

The Katz Agency TUcker 3219 

Keenan & Elckelberg DUnkirk 2-8458 

Lincoln Deller Radio Stations Hillside 4288 

Joseph Hershey McGilyra, Inc DUnkirk 7-4388 

Tracy Moore Hollywood 9-5408 

NBC-KNBH Spot Sales HOIIywood 9-6161 

Oakes, Harlan G., Associates DUnkirk 2-3200 

Lee F. O'Connell Co CRestview 5-2022 

Joiin Pearson Co DUnkirk 7-4388 

Edward Petry Co Michigan 8729 

Radio Sales HOIIywood 9-1212 

Wm. G. Rambeau Co HI 0388 

Paul H. Raymer HUdson 2-2376 

Wa'ker Co DUnkirk 2-3200 

Weed & Company Hillside 8611 

Advertising Agencies 

Abbott Kimball Co. of Calif DUnkirk 7-7305 

Ad Associates TUcker 5713 

Advertisers Production Agency PRospect 7761 

Advertising Engineers Corporation MUtual 5039 

Alber, R H., Co HOIIywood 9-8273 

Allen & Marshall Adv. Agency DUnkirk 7-5163 

Allied Advertising Agency DUnkirk 7-7331 

Altman, Bruce, Adv. Agency BRadshaw 2-5446 

Anderson-Bever-Grant, Inc ANgelus 3-7177 

Anderson-McConnell Adv. Agency WEbster 1-1761 

Arc Advertising Agency Hillside 2117 

Arnold, Rupert, Adv. Agency PRospect 1782 

Asay, Wm F Agency LOng Beach 7-2429 

Associated Advertising Agency CRestview 1-7227 

Atchison. R. B., Adv. Agency PRospect 1913 

Athcrton Advertising Agency WEbster 3-8488 

Ayer, N. W, & Son, Inc HEmpstcad 4871 

Ba dwin Ben, Adv. Agency BRadshaw 2-7126 

Ball, Ted H., & Co HOIIywood 9-7127 

Benning Co DUnkirk 8-3456 

Barnes Chase Co DUnkirk 4-1193 

Barnes John, & Assoc HEmpstcad 0387 

Bass, Louis, Co BRadshaw 2-3396 

Bates, Ted., & Co. . . HOIIywood 9-2161 

Batten, Barton, Durstine & Osborn 

(Hollywood) Hollywood 9-7337 

(Los Angeles) .. WEbster 1-1234 

Bcale, H., Hammond Agency DUnkirk 7-7777 

Beaumont & Hohman, Inc MAdison 9-2676 

Bennett, Harry, Adv. Agency TRinity 2391 

Benton 8, Bowles, Inc Hillside 9151 

Bcrghoff Associates, Inc CRestview 5-6151 

BoscI Advertising ANgelus 3-5121 

Blow Co Inc. . . HEmpstcad 2377 

Ri„ u'' D A"°f- l"5 NOrmondy 2-1 158 

2 t' A^"**^ . ■"• ^'Ir BRadshaw 2-4072 

ni fu w^^t'^'"2 Agency HUHson 2-5668 

l^ : Tl '■•' ^° TUcker 5410 

llll 'r^^^ ■■; HEmpstcad 6871 

Bofhwolf "w'^'c Y\ "Udson 2-3205 

Bothwcll, W. Earl, Inc GRanite 6114 

R^TT'i. "^"^n ^^'^ Cummings, Inc PRosoect 9806 

So«;m i"i'^'K^°-. '-09'"' 1644 

Rronw h- ■L*'*=1''\ '"^ Gladstone 3083 

Brand, Michael, Assoc CRestview 6-2991 



* RADIO-TV TELEPHONE NUMBERS IN LOS ANGELES • • • 



Brisocher, Wheeler, & Staff WEbster 1-8143 

Broadcasting Advertising DUnkirk 9-1339 

Brooks Advertising Agency TRinity 0558 

Brown, Byron H., & Assoc DUnkirk 8-5284 

Buchanan & Co., Inc CRestview 5-5231 

Burnett, Leo, Co., Inc Hillside 7374 

Byoir, Carl, & Assoc, Inc TRinity 6421 

California Advertising Agency HEmpstead 8008 

Calkins, Holden, Carlock, McClinton 

& Smith, Inc YOrk 5145 

Colvert & Perry Adv Hollywood 9-8209 

Campbell-Ewald Co Richmond 6204 

Caples Co., The DUnkirk 7-4255 

Carroll Dean Hollywood 9-1681 

Carson-Roberts Inc BRadshaw 2-2719 

Case, Jack, Adv. Counselor Nurmandy 1-1820 

Case, Roger T., Assoc LOna Beach 7-4474 

Castor & Assoc CRestview 5-2292 

Cecil & Presbry, Inc HEmpstead 2324 

Cinema Advertising Agency PRospect 2141 

Citizen Advertising Agency, Inc MAdison 6-4383 

Clark, Darwin H., Co MAdison 9-1661 

Cloward, Velma, Advertising DUnkirk 4-2558 

Cole, Vol, Advertising Agency WAInut 5182 

Coleman-Jones Advertising MAdison 6-5859 

Coleman-Packord Adv OLympia 1104 

Coilard, Clark, Adv. Agency DUnkirk 3-4688 

Columbian Advertising Agency Hollywood 9-7187 

Compton Advertising, Inc Hollywood 9-8107 

Consolidated Adv. Directors CRestview 4-6108 

Counselors, The Gladstone 6167 

Crank Chet, Co HEmpstead 5129 

Crossley & Jeffries, Inc Cleveland 7-8271 

Culp Earl R., Co DUnkirk 2-8406 

Cunningham & Walsh, Inc GRanite 6131 

Dancer-Fitzgerald-Sample, Inc HUdson 2-3256 

D'Arcy Adv. Co DUnkirk 8-3462 

Davis, Charlie, Advertising AXminster 3-5508 

Davis, John G., Adv CRestview 5-5376 

Davis & Company' Michigan 3908 

Davis-Harrison-Simmons, Inc HUdson 2-2311 

Davis-Hood & Assoc, Inc STanley 7-4638 

Degner & Assoc DUnkirk 7-2273 

Dennis, Robert, Adv. Agcy Albany 2367 

Dennis, Robert F., Inc TRinity 4691 

Donald, Dick, Adv DUnkirk 8-2371 

Dozier & Eastman Adv PRosoect 7091 

Dunkle, W. Donald, 8, Assoc DUnkirk 3-3054 

Durstine, Roy S., Inc DUnkirk 8-341 1 

Ebberts, Dan, Adv. Serv lOgan 4242 

Edwards, Adv. Aoency, The BRadshaw 2-5616 

Edwards, John I., & Assoc HUdson 2-3377 

Ehlert, Grace, Broadcast Adv VAndike 3164 

Eisenberg, Ralph, Advertising VAndike 0439 

Erwin, Wasey, 8, Co., ltd WEbster 1-1211 

Ewell & Thurber Assoc HOIIywood 9-4994 

Factor, Ted H., Agency DUnkirk 8-8111 

Fagan, 0. K., Advertising Agcy VAndike 2192 

Fehlman, Warren P., Adv. Co Kimball 9296 

Fennell Adv. Agcy HOIIywood 9-0906 

Fishell, Dick & Assoc CRestview 5-4557 

Foote, Cone & Belding (Hollywood) . HOIIywood 9-6265 
Foote, Cone & Belding (los Angsles) Michigan 7651 

Ford-Harshberger HEmpstead 8193 

Forester, Gene, & Assoc SYcamore 2-7228 

Free, Newton A., Co., The MUtual 2161 

Freiburg, John, 8c Co NOrmandy 3-21 1 1 

Fritzen, Henry, Adv. Agcy MAdsion 6-0555 

Gardner, H. M., & Assoc MAdison 6-4397 

Geissinger, W. B., & Co WEbster 3-7178 

General Advertising Agcy., Inc HEmpstead 5128 

George, Ernest N., Co GRanite 8962 

Geoffrey Wade Adv Hillside 7457 

Gill Clifford Agency BRadshaw 2-4239 

Glasser-Gailey, Inc DUnkirk 4-2141 

Glenn Advertising, Inc AXminster 2-3063 

Goldstone, Nat C, Agcy CRestview 6-1071 

Gonda, Francis D., Adv. Agency DUnkirk 7-6126 

Goodman, Kent HOIIywood 9-7992 

Grant Advertising, Inc HOIIywood 9-5371 

Grant, Will, Adv. Agcy DUnkirk 7-3361 

Greenthal, Monrow, Co., Inc STanley 7-5953 

Gregory, Willard G., 8, Co TRinity 0531 

Harrington-Richards WEbster 3-5577 

Harvey, William W., Inc DUnkirk 2-1393 

Heasley & Heasley Adv. Agcy CRestview 5-6875 



Heintz & Co., Inc Michigan 6061 

Hensel, Elliot C, Adv DUnkirk 9-1225 

Hill, Don Michigan 5149 

Hillman, David S., Inc BRadshow 2-6586 

Hixson & Jorgensen, Inc DUnkirk 8-3121 

Hoel, John D., Adv. Agcy RYan 1-7131 

Houston Adv. Services Co DUnkirk 9-4171 

Huber-Whiteman, Advertising PRospect 8131 

Hubley Adv. Agency MAdison 6-0555 

Hunter Advertising Agcy NOrmandy 3-1 178 

Industrial Adv. Assoc NOrmandy 2-8362 

Ireland Agency HOIIywood 9-1681 

Irwin Co., Inc BRadshaw 2-5455 

Jaffee & Jaffee Adv. Agcy CRestview 1-6211 

Johanet Adv. Agcy Oregon 7-1904 

Johnson, J. Howard Michigan 8464 

Jones, Dana, Co TUcker 6131 

Jordon Co., The DUnkirk 2-2248 

Juneau, C. B., Inc WEbster 3-7131 

Kaufmann, Hans E., & Co HEmpstead 3800 

Keane, Raymond Adv. Agency WEbster 3-9221 

Kellogg, Edward S., Co DUnkirk 7-5213 

Kelso, M. H., 8, Co DUnkirk 2-2072 

Kenyon 8t Eckhardt, Inc HEmpstead 2101 

Kester, William, & Co Hillside 9251 

Kimball, Abbott, Co. of Calif DUnkirk 7-7305 

Klingelsmith & Co., Inc DUnkirk 8-3013 

Klitten, Martin R., Co., Inc DUnkirk 7-8396 

Knight Advertising WEbster 1-8123 

lannen & Sanders, Inc MUtual 8060 

lawrence Co., The BRadshaw 2-5820 

lennen & Mitchell, Inc CRestview 1-7221 

lenz, J, M., Advertising Hillside 6411 

little 8. Co Dunkirk 9-1267 

lockwood-Shackelford Adv DUnkirk 8-3121 

logan, Dudley I., Adv MAdison 9-1604 

Mack-Wharton, Advertising Richmond 7-5477 

MacManus, John & Adams, Inc DUnkirk 7-3265 

Mail-Ad Advertising Agency WEbster 1-1511 

Mann Advertising Co., Inc DUnkirk 2-1179 

Marketers, Inc DUnkirk 7-5303 

Martna's Adv. Service MAdison 6-4897 

Marto, Walter, Adv. Agcy SYcamore 6-2239 

Matthews, Anne D., Adv. Agency. .. .SYcamore 2-3816 

Mayers Co., Inc, The DUnkirk 8-2111 

Mayne, Charles H., Co WEbster 3-8261 

Mays St Co., Advertising TRinity 8534 

McCann-Erickson, Inc. (los Angeles) MUtual 1181 

McCarty Co., The PRospect 701 1 

McCreery, Walter, The BRadshaw 2-2168 

McElroy Advertising Agency PRospect 2047 

McKee, Burns Advertising DUnkirk 7-8377 

McNeill & McCleery HUdson 2-2337 

Meany, Phillip J., Co., Adv. Agency. . .Michigan 3601 

Mercury Adv. Agency, Inc BRadshaw 2-2287 

Miner, Dan B., Co DUnkirk 8-3301 

Magge-Privett, Inc YOrk 7243 

Moody, Thomas & Assoc DUnkirk 2-0544 

More, C. Church, 8, Co TRinity 8043 

Morgan, Raymond R., Co HEmpstead 41 94 

Murray, Dymock, Carson, Inc BRadshaw 2-2719 

Nathan, Edw. N., Adv. Agency PRospect 1767 

Neale Adv. Assoc Michigan 2149 

Needham, louis & Brorby, Inc HUdson 2-2391 

Nelson Advertising Service Michigan 0548 

Newman, Mike, & Assoc REpublic 5137 

Newman, N. J., Adv. Agency TRinity 7664 

Noble Advertising Co MAdison 6-5359 

O'Connell, Robert, Adv. Agency HUdson 2-4530 

O'Neil, larson & McMahon Gladstone 2578 

Ostrander, Russell P., Adv DUnkirk 3-3197 

Pacific Advertising Service PRospect 5803 

Patch & Curtis Adv. Agcy lOng Beach 6-1259 

Patton, George 8t Co BRadshaw 2-1749 

Pardee Co., The HUdson 2-7306 

Pendleton, larry 8c Assocs HUdson 2-3205 

Perrett Co., T<ie MUtual 2388 

Peters, lyman, Inc CHarleston 5-3619 

Porter, Wesley H., Adv AXminster 3-0400 

Productive Advertising Agcy DUnkirk 8-2251 

Rand Advertising Agency YOrk 6255 

Raymond, larry Co YOrk 8125 

Ringer, lee. Advertising DUnkirk 7-8131 

Riordan, John H., Co DUnkirk 4-2125 

Roberts, Jack, & Associates, Inc TExos 0-2842 



■ 



105 



♦ * * RADIO TV TELEPHONE NUMBERS IN LOS ANGELES • • • 



»«k«n$-Nc*toi« ihopmon Hillside 0255 

lefciMoa. Ilwood J.. Adv MUfual 6293 

j<>fi. CM.,., ji Aiiociofct Hollywood 9 5363 

t».. n REpublic 2-9141 

Ro« \.1r. Agency HUdson 2-1184 

Rov^ i..,-.,ih. Inc Dunkirk 8-3608 

Rom Gardner, & White Advertising . DUnkirk 7-7211 

Reu. Roy. Inc HOIIywood 9-6263 

Ro\J, W. B . A»»oc., Adv DUnkirk 8-71 94 

Ro«tc. A. Jomcs. Co BRodshaw 2-5608 

Rvtiiroutf & Ryan, Inc. Hillside 7593 

Sowyer. Kott, Advertising RYon 1-8453 

Scholtx Advertising Service Michigan 2396 

Scliurrcr, Lou, Advertising HEmpstcad 3800 

Sebfcll, J B . Adv Agcy MAdison 6-9397 

Seeds. Russell M , Co, Inc HUdson 2-1188 

Scidel Advertising Agency Hillside 0255 

Sttane, Leonord, Agency, The DUnkirk 8-3215 

Show Co. The MUtual 5161 

Sheldon. Lisle Adv HEmpstead 2366 

Shore Assocs. . WEbstcr 3-7168 

Sieck H. Chos. Inc. BRodshaw 2-6403 

Simmons. Oeon WEbster 1-1311 

Simmons Co BRodshaw 2-5319 

Simons Adv. Agency WAIbridgc 2753 

Smolley, Levitt & Smitll MUtual 5336 

Smith & Bull Adv HEmpstcad 567 1 

Smith, Robert Adv Agcy TRinity 9529 

imith, T. Tyhr, Adv. Agcy HEmpstcad 9239 

Stohl, Chos MAdison 7844 

ifcbb.ns, Bortofi A., Adv. TRin.ty 8821 

Stebbins, Hoi, Inc PRospcct 5317 

S»cller. M.llor & Lester. Inc DUnkirk 7-5377 

Strvent, J. G.. Inc Hillside 8361 

Stevens, Stuort Gladstone 8645 

Stiller, Geo. & Assoc. WEbster 1-1688 

Stodd Adv. . Dunkirk 4-2133 

StTOus, J W. & Co. Dunkirk 3-5072 

SulI'von Sfoo'fcr Colwcll & Boylcs, Inc Hllisidr 2119 

Swofford & Co BRodshaw 2-2784 

roggort i Young WEbstcr 3-8108 

Theotncol Adv Agcv Michigan 7761 

Thompson, J. Wolfer, Co WEbstcr 3-2701 

Tiillis Co.. Inc, The . HEmpstcad 6831 

UnivrrMl Advertising Agency, Inc Hillside 8218 

Von dcr Boom, Hunt, McNaughton, 

'"c Dunkirk 2-6203 

Von-Scotf, Inc DUnkirk 9-2300 

^'oughn. Jack Adv Agcy Rochester 9-2535 

Wodc, Georoc, Adv. Agency Hillside 7457 

Ward Whcelock Co. Hillside 9221 

Worw.ck & Lcgler. Inc DUnkirk 3-1141 

Webster, R W.. Adv MAdison 9-2283 

Weinberg. Milton, Adv. Co DUnkirk 3-4134 

Weitimon Louis J. Adv Ag :y . DUnkirk 8-1115 

Wclth H'.ilnnri, r Advertising DUnkirk 9-1 171 

]JJ*' ' . & Assoc CRcstvicw 4-5241 

^*' M., Compony . YOrW 8^58 

]T**' "^ MAdison 9-2214 

W»»tc.« Adv Agcy., Inc. DUnkirk 7-7367 
Wesfwood. Tom Advertising Agcy TRinity 8496 

Whyte. Evers, Agency DUnkirk 2-2188 

W.lde, Alvin WEbstcr 8-4624 

W.Mis, Horry G , & Av.oc CHaricston 5-3325 

Wvnr»».AIei.en-)'r Adv Aqcv PYramid 1-2319 

Yombert, Prochnow. McHugh & 

vJ^°*'u^u \a BRodshaw 2-5418 

Te«t««, M^ M.. Adv Dunkirk 7-3265 

J9m% & Rubicom, Inc HOIIywood 9 2731 

/(rirlio-l I rrotfratn und 
Trans fripiioH Cos. 

^^ Hillside 5677 

osting Co HUdson 23141 

on Ent.rpritcs GLad'.tono 9214 

CRostview 54373 

HEmpstcad 0330 

THornwoll 1397 

Hollywood 9-5981 

WAInut 5398 



106 



Bracken Productions, Inc WEbster 86196 

Burton, A! Productions GRonite 0176 

Gaston Productions CRestview 501 1 3 

Cheshire & Associates HOIIywood 94580 

Cine Video Corp NOrmandy 26128 

Columbia Records, Inc BRodshaw 2-541 1 

Commodore Productions HOIIywood 98229 

Coolcy, Spade Enterprises BRodshaw 24493 

Crosby, Bing Enterprises BRodshaw 22771 

Custom Recorders Gladstone 5168 

Davis Hoi, Productions HOIIywood 97741 

Dudley, Telev. Corp CRestview 17258 

Ecclcs Recordings, Inc Hillside 8351 

Eells, Bruce, & Assoc HOIIywood 95869 

Electro-Vox Recording Studios Gladstone 2189 

Fairbanks, Jerry, Inc HUdson 21 101 

Feature Productions of Hollywood Gladstone 5072 

Five-Star Productions HEmpstead 4807 

Fogel, George HOIIywood 93577 

General Artists Corp CRestview 18101 

General Telev. Enterprises, Inc Gladstone 4146 

Gibson, Grace Radio Prod GRanite 5543 

Gray, Jeanne, TV & Radio Prods. .. .CRestview 4-5720 

Guedel, John Radio Productions HEmpstead 5186 

Hayes-Keith Productions HOIIywood 94584 

Hickox, Andres G. Prods HOIIywood 92281 

Hollywood Central Recording Studios, 

Inc HEmpstead 2131 

Lawrence & lee Productions Hillside 0101 

MocGregor, C. P., Sound Studios DUnkirk 4-4191 

MacMurray, Ted & Co Hillside 4305 

Marquis, Arnold Productions, Inc.. . .HOIIywood 95119 

Mayfair Transcription Co CRest 18151 

MGM Radio Attractions TExas 0-3311 

Mitchel, les. Productions, Inc FL 31105 

Monogram Radio Programs, Inc WEbster 1-1551 

Music City HOIIywood 9-821 1 

Notional Film Attractions, Inc Gladstone 4750 

Norris & Co HEmpstead 4814 

Oxorort & Steffner, Inc HOIIywood 91171 

Potin, Ray, Productions HUdson 2-1147 

Peerless Film & Radio Prod Gladstone 5613 

Procter & Gamble Prods., Inc GRanite 6566 

RCA, Victor Division Hillside 5171 

Radio Recorders, Inc HEmpstead 3282 

Raison, Dorothy N Hillside 8266 

Proscenium Productions, Inc WEbster 11147 

Reynolds, Stu, Prod CRestview 16155 

Kockett, Frederick K. Co Hillside 3183 

Rocket Pictures, Inc GRanite 71 31 

Ross, Jack Hollywood 94019 

Rourke, Jack, Productions HEmpstead 7178 

Rubens Productions GRanite 6930 

Sonde, Robert Gladstone 6181 

Screen Gems, Inc HUdson 2-311 1 

Snader Telescriptions Corp CRestview 54451 

Songs Ads Gladstone 6181 

Standard Radio Transcription Service 

, '"c WEbster 89181 

Srokey, Mike, Productions HUdson 21241 

Studio & Artists Recorders Hillside 8241 

Sutherland, John, Prods., Inc DUnkirk 8-5121 

Telefilm, Inc HOIIywood 97205 

Tclcpix Corp Hillside 8351 

TV Ads, Inc Dunkirk 81323 

TV Spots Gladstone 5171 

TceVee Co., The CRestview 51076 

Te emiount Pictures, !nc HOIIywood 98321 

Tec-Sound Productions HEmpstead 2131 

Television Guild Productions HOIIywood 92895 

Telcways Radio Productions, Inc BRodshaw 21447 

Thomas Co., The Hillside 6564 

Universo TV Productions BRodshaw 2-5597 

Universal Recorders HOIIywood 9-8282 

Vollec-Vidco ^ Hillside 61 18 

Von Ronkcl Productions, Inc DUnkirk 78184 

WRS Recording Lob Gladstone 1454 

w?H d'^^^'^^'^u' 1 HEmpstead 681 1 

Wilding Picture Prods, of Calif WEbster Ol83 

JX'i'r^' ''';^^*'t!'^^ ^"i'^^- Hollywood 91212 

W.lliams-Nickolas Animated Prods. . HOIIvwood 9-8948 

w' hh"'r""'J'"'V- • • c sunset 23580 

World Broadcasting System HEmpstead 5121 

Wright, Carter, Enterprise, Inc HOIIywood 9-0944 

Ziv, Frederic W HEmpstead 5121 



* * * RADIO-TV TELEPHONE NUMBERS IN LOS ANGELES • * • 



Radio and TV Artists 
Agencies 

Ainsworth, Helen CRestview 62062 

Allen, Larry HEmpstead 0421 

Allied Casting HEmpstead 7124 

Alvarado, Carlos CRestview 57203 

American Copyright CRestview 60369 

American Federation of Radio Artists. .. Hillside 5125 

Artists, Ltd CRestview 6701 5 

Auer, Miles CRestview 17141 

Barnes, William, Agency ARizona 9-6647 

Bender- Ward CRestview 1 7247 

Bergerman, Stanley, & Co CRestview 6-4124 

i3ernie, Herman CRestview 50117 

3eyer, Chas Hillside 2125 

Bloom, Phil, Agency CRestview 6-1339 

Brandies, Bob, Agency GLadstone 6978 

Business Administration Co CRestview 67071 

Carling, Cliff Hillside 9311 

Chaplin, Lita CRestview 6-3187 

Charney, William B GRanite 5191 

Columbia Artists Management MAdison 62327 

Cooper, Ray CRestview 69769 

Cukor-Lipton CRestview 6-8989 

Darrow, Agency ARizona 30951 

Donaldson, Jack CRestview 4-6291 

Demling, Gus CRestview 12161 

Deuser, Lewis J CRestview 19134 

Dilson, Clyde CRestview 61825 

Dooks, Virginia CRestview 54177 

Edington-Cloutman Agency CRestview 4-5141 

Famous Artists CRestview 15222 

Federal Telefilm, Inc GRanite 51 1 1 

Feil, Murray, Artists' Manager CRestview 5-5569 

Feins, Bernard CRestview 51155 

Frings, Jurt CRestview 16115 

Fralick, Freddie CRestview 1-2142 

Frye, Clinton L OLympic 6352 

Garfield, Milton, Agency CResview 5-5074 

General Artists CRestview 18101 

Gertz, Mitchell CRestview 45491 

Gold, Sid CRestview 17149 

Goldstone, Jules CRestview 51191 

Goidstone, Nat CRestview 61071 

Gollob, Harry, Agency WEbster 1-4005 

Grashin, Mauri CRestview 16449 

Gregory Assts BRadshaw 25084 

George Greif & Assoc GRanite 71 97 

Greshler, Abner CRestview 45339 

Grossman, Milton M., Agency CRestview 6-6163 

Gwynn, Charles E CRestview 5-4179 

Halliburton, Jeanne CRestview 5-5575 

Halliburton-Weintraub CRestview 11137 

Hamilburg, Mitchell CRestview 54171 

Heasley, Jack CRestview 4-5273 

Hecht, Harold CRestview 15246 

Henry, Edd CRestview 501 86 

Herdon-Sherrell CRestview 1 5236 

Herzbrun, Walt CRestview 64157 

Irwin, Lou CRestview 17131 

Jackson, Edith ..., GRanite 0155 

Jacobson, Vernon CRestview 52545 

Jaffe Agency CRestview 661 21 

Katz, Fred, Agency CRestview 6-3189 

Kingston, Al, Agency CRestview 5-^505 

Kohner, Paul CRestview 15165 

Kramer, Earl CRestview 62338 

Lance, Leon CRestview 66014 

Landy, George CRestview 1 5246 

Lazar, Irving CRestview 56153 

Leonard, Fred Hillside 7546 

Lesser, Ted BRadshaw 23655 

Levee, M. C CRestview 6-6285 

Lewis, Henry CRestview 551 29 

Lewis-Molson CRestview 16111 

Linsk, Lester CRestview 54396 

Longenecker, Robt CRestview 6-1093 

McConkey Artists Corp HEmpstead 7141 

Mark. Roy & Levene, Lou, Agency. . CRestview l-?!-*! 

McMillan, Hazel, Agency CRestview 1-7781 

MacQuarrie Agency CRestview 67162 

MCA Artists CRestview 62001 

Manuel-Baird CRestview 45288 



Martyn, Marty CRestview 58607 

Marx, Burt CRestview 17171 

Medford, Ben CRestview 17021 

Messinger, Lili CRestview 6701 5 

Meyer, Art CRestview 57865 

Meyers, Walter CRestview 18161 

Minter, Ethel CRestview 1-6161 

Mishkin Agency CRestview 45416 

Molina, Carlos HEmpstead 3271 

Monter-Gray-Armstrong CRestview 11191 

Moore, Lola CRestview 65401 

Morris, William CRestview 16161 

N<-nes, A. R., Agency HEmpstead 71^4 

Ochs, Al Hollywood 96470 

Ohman, Ernie CRestview 61071 

Oliver, Maurine Hillside 0257 

Orsatti & Co CRestview 66241 

Personalities, Inc CRestview 15147 

Phillips, Ed Paul Hillside 8266 

Pomeroy, Jack CRestview 45148 

Powers, Richard CRestview 19134 

Preminger, Ingo, Agency CRestview 6-1023 

Rocamora, Wynn CRestview 45431 

Rollo, Joe, Agency CRestview 5-5244 

Rosenberg, Geo CRestview 18121 

Radio Artists Corp CRestview 17111 

Rubens & Associates GRanite 6930 

Rush, Art Hillside 5161 

Ryan, Frank CRestview 14627 

Salkow, Lester CRestview 54505 

Saphier, James CRestview 17231 

Sargent, Jan HEmpstead 9716 

Silber-Bren Hillside 9106 

Sharpe, Don CRestview 62044 

Shauer, M. A CRestview 11103 

Shaw-lngersoll GRanite 0862 

Sherman, Edward CRestview 50186 

Shiffrin, William CRestview 17261 

Short, Antrim CRestview 541 37 

Shurr, Louis CRestview 11116 

Small Co CRestview 55321 

Small, Paul CRestview 1 5246 

Schnitzer-Fritscher HOIIywood 96271 

Somlyno, E. T CRestview 62041 

Stempel-Olenick CRestview 1-7141 

Stewart, Rosalie CRestview 46123 

Swanson, H. N CRestview 15115 

Swoverland, Harold WEbster 1-1171 

Thompson, D. H CRestview 12188 

iJ'iman, George CRestview 45238 

Vitt, Angie CRestview 64484 

Wadsworth, J. B CRestview 60698 

Washington, Howard, Agency REpublic 2-8121 

Weiner, Jack CRestview 67081 

Weintraub, Murry CRestview 1-1137 

Welch, Suey, Agency MAdison 6-3938 

Wendling, Chas CRestview 62348 

White, Wm. B CRestview 46301 

Wilev, Richard CRestview 541 70 

Wilkins, Paul CRestview 16188 

Winkler, Daniel M CRestview 17244 



Puhlications 

Billboard Publishing Co HOIIywood 9-5831 

Broadcasting-Telecasting HEmpstead 8181 

Hollywood Reporter Hillside 7411 

Radio Artists Directory Hillside 0101 

RADIO DAILY GLadstone 84^^ 

Radio-Television Life Hillside 9275 

Radio-Television Mirror CRestview 6-6293 

Radio News TUcker 9213 

TV Time Magazine, Inc GLadstone 2104 

Televiews Magazine HOIIywood 9-1 935 

Variety HOIIywood 1141 



Radio-TV Audience Surveys 

Coffin, Cooper & Clay, Inc HUdson 2-7251 

Facts Consolidated WY 3181 

C. E. Hooper, Inc HOIIywood 9-3553 

Moffett Research Co HEmpstead 5653 



107 



i 



PULSE RADIO 1952-1953 




MARKET 

AhroM, Ohio 

AtloNte. Go 
•oltifnorc. Md 
lillinOl, Mofltono 
»«Hol«, NY 
CNKiHMOti, Ohio 
C«l««bM. Go. 
D«tr*«t, Micfi. 
F©ft Wortk, Te« 
Hortford, Conn 
iocbtOAvillc, Flo 
L«*wa«, Mtclitffoii 



OiKltko. Alo 

^crt Hmtm. Mich. 

iKhMoad, Vo. 

Soa FniMiKO-Ooklond, Col 

So^NMh, Go 

UtKO ftomt, N Y. 

W.\^'^ totr.. Pa 



Albony, New York 
Augusta, Ga. 
Bangor, Maine 
Birmingham, Ala. 
Canton, Ohio 
Cleveland, Ohio 
Concord, N. H. 
Elmira, N. Y. 
Fresno, Col. 
Houston, Tex. 
Kolamozoo, Mich. 
Los Angeles, Cal. 
Milwaukee, Wis. 
New York, N. Y. 
Orlando, Fla. 
Portland, Oregon 
Roanoke, Va. 
Springfield, Mass. 
Voldosta, Ga 
Wilmington, Dclo. 



Albuquerque, N. M. 

Battle Creek, Mich. 

Bcaumont-Port Arthur, Texas 

Boston, Mass. 

Charlotte, N. C. 

Columbia, S. C. 

Corpus Christi, Tex. 

Erie, Pa. 

Grand Rapids, Mich. 

Indianapolis, Ind. 

Kansas City 

Louisville, Ky. 

Minn. -St. Paul, Minn. 

Norfolk, Va. 

Philadelphia, Pa. 

Providence, R. I. 

Rochester, N. Y. 

Seattle, Washington 

St. Louis, Mo. 

Washington, D. C. 

Worcester, Mass. 



Ailentown, Pa. 
Bakersfield, Cal. 
Brunswick, Ga. 
C'hicago, III. 
Columbus, Ohio 
Dallas, Texas 
Flint, Mich. 
Greenville, S. C. 
Jackson, Mich. 
Lancaster, Pa. 
Miami, Fla. 
New Haven, Conn. 
Northern New Jersey 
Pittsburgh, Pa. 
Reading, Pa. 
San Diego, Cal. 
Scranton, Pa. 
Tulsa, Okla. 
Waterbury, Conn. 
York, Pa. 



For Information About Pulse Radio 

Markets and Over 47 Pulse Television Markeh— Write 



The Pulse, Inc. 
15 West 46 Street 
New York 36, N. Y. 



A. 



RESEARCH ORGANIZATIONS 



ADVERTEST RESEARCH 

133 Albany St., New Brunswick, N. J. 
Phone: CHarter 7-1564 

AUDIENCE RESEARCH, INC. 

110 E. 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 4-5382 

Princeton, N. J. 

Phone: PRinceton 335 

6305 Yucca St., Hollywood, Calif. 

Phone: Hillside 8103 

A. S. BENNETT— CY CHAIKIN, INC. 

333 Madison Ave., New York, N. Y. 
Phone: MUrray Hill 9-0734 

CROSSLEY, INC. 

330 W. 42nd St., New York 18, N. Y. 

Phone: BRyant 9-5462 

And 

Mercer St., Princeton, N. J. 

ELLIOTT-HAYNES LTD. 
(Radio Research Division) 

315 Broadview Ave., Toronto 6, Ont., Canada 

Phone: GErrard 1144 
441 Seymour St., Vancouver, B. C, Canada 

Phone: Marine 8794 

FACTS INC. 

150 West 52nd St., New York 22, N. Y. 
Phone: JUdson 2-5252 

c. E. HOOPER, ma 

(Executive Office) 

10 East 40th St., New York 16, N. Y. 

Phone: LExington 2-3000 

Dry Hill, Norwalk, Conn. 

Phone: NOrwalk 8-0606 

JOHN B. KNIGHT CO. 

6r)30 Sunset Blvd., Hollywood 28, Calif. 

RICHARD MANVILLE RESEARCH 

230 Park Ave., New York 17, N. Y. 
Phone: ORegon 9-2435 

MARKET RESEARCH CORP. 
OF AMERICA 

122 East 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 6-7040 

425 N. Michigan Ave., Chicago 11, 111. 

Phone: MOhawk 4-4600 

A. C. NIELSEN COMPANY 

2101 Howard Street, Chicago 45, 111. 

Phone: Hollycourt 54400 

500 Fifth Ave., New York 18, N. Y. 

Phone: PEnnsylvania 6-2850 



OFFICE OF RESEARCH, INC. 

3470 Broadway, New York 31, N. Y. 
Phone: AUdubon 6-7455 

ALFRED POUTZ RESEARCH, INC. 

270 Park Ave., New York 17, N. Y. 
Phone: PLaza 9-5200 

THE PULSE, INC. 

15 W. 46th St., New York 7, N. Y. 
Phone: JUdson 6-3316 

RADIO COPY 

43-18 163rd Street, Flushing, N. Y. 
Phone: FLushing 8-2600 

RADIO REPORTS, INC. 

220 East 42nd Street, New York 17, N. Y. 
Phone: MUrray Hill 7-6658 

RESEARCH SERVICES, INC. 

1441 Wehon St., Denver 2, Col. 
Phone: CH 2742 

ELMO ROPER 

30 Rockefeller Plaza, New York 20, N, Y. 
Phone: PLaza 7-4900 

N. C. RORABAUGH CO. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-2193-4 

ROSS FEDERAL RESEARCH CORP. 

2 W. 45th St., New York 36, N. Y. 
Phone: VAnderbilt 6-0600 

DANIEL STARCH AND STAFF 

Boston Post Rd. & Beach Ave. 

Mamaroneck, N. Y. 

Phone: Mamaroneck 9-5401 

101 E. Ontario St., Chicago, 111. 

Phone: DElaware 7-2888 

TRENDEX, INC. 

347 Madison Avenue, New York 17, N. Y. 
Phone: MU 4-4328-9 

VIDEODEX 
lAY & GRAHAM RESEARCH, INC. 

100 E. Ohio St., Chicago 11, 111. 

Phone: WHitehall 4-0584 

342 Madison Ave., New York, N. Y. 

Phone: MUrray Hill 7-8837 



109 



For clear sailing through all of '53... 




calling at all the ports you please 
. . . the 560 affiliated stations of 
the MUTUAL broadcasting system 



FARM DIRECTORS DECADE 

Association iVIarics 10th Anniversary Tiiis Year 

By MAL HANSEN. President. 

National Association of Radio Fnrm Directors 



TH.E year 1953 marks the 10th 
Anniversary Year for the Na- 
tional Association of Radio Farm 
Directors. The organization's in- 
formal beginning was in May, 
1943, when a handful of farm 
broadcasters talked about form- 
ing a national organization while 
attending the Institute of Edu- 
cation by Radio at Columbus, 
Ohio. The first official meeting 
followed in December in Chi- 
cago. From this small begin- 
ning NARFD has increased its 
membership to 323 persons representing 
41 states in the union, from Canada and 
several foreign countries in various parts 
of the world. 

Farm broadcasting is as old as radio 
itself. But since the close of World War II 
there has been a substantial increase in 
the number of farm directors employed 
by radio and television stations, and a 
rapid increase in the number of hours 
stations are devoting to farm service pro- 
grams. This has accounted for the rapid 
growth of NARFD. The addition of tele- 
vision has added new personnel to farm 
developments. Regular farm television 
shows have been on the airwaves since 
1949. 

Economics has been the major factor 
behind the growth of farm radio and farm 
television departments. Station managers 
have found that by developing a sound 
farm department, they are able to make 
more money for the station and at the 
same time provide the service necessary 
in fulfilling the requirements of their 
federal license. 

Radio is already the key means of ob- 
taining information on the farm, and tele- 
vision is making rapid headway. BMB has 
reported that 98.1 per cent of the nation's 
farm homes have radios. Tens of thou- 
sands of sets are in farm automobiles 
trucks, tractors and in the milkhouse or 
barn. 

The instantaneous nature of broadcast- 
ing, which makes weather and market 
news available within minutes after the 
news is made, materially aids the farm 
director in his work. These principles, 
multiplied by the sheer weight of num- 
bers of receiving sets, has clinched a 
place in the broadcasting future for the 
farm director who has the background 




and inclination to serve the 
farmer over the airwaves. 

Generally speaking, the men 
who provide this service belong 
to the National Association of 
Radio Farm Directors. The as- 
sociation itself has a constitution 
which states that its objectives 
are cordial relations and better 
understanding between commer- 
cial radio farm broadcasting and 
farm organizations, advertising 
agencies and other groups inter- 
ested in reaching farm people, 
and the station management itself. In ad- 
dition, the objectives are to keep this 
kind of service on a high plane, spread 
farm service to areas where it is now 
lacking and advance the welfare of those 
engaged in farm broadcasting. 

With these fundamental principles set- 
ting the course, NARFD is built on a 
regional basis ... a logical step because 
agriculture is largely regional in nature. 
There are eight regional chairmen who 
serve with the elected national officers on 
the executive committee. Officers for 1953 
in addition to the author, are vice-presi- 
dent, C. W. (Jack) Jackson of KCMO, 
Kansas City, Mo.; secretary-treasurer, 
Frank Atwood, WTIC, Hartford, Conn., 
and historian, Herb Plambeck of WHO, 
Des Moines, Iowa. 

In 1952, under the leadership of Presi- 
dent Sam Schneider of KVOO, Tulsa, 
Okla., the organization sought improve- 
ment in relationship among the basic 
triangle with which the farm director is 
always concerned . . . namely, the farmer, 
the sponsor, and the agricultural college. 
In 1953 NARFD has many goals. Under 
the general subject of improving public 
relations for agriculture, farm broadcast- 
ers need to tell the story of the impor- 
tance of agriculture to the consuming 
public. There are numerous misunder- 
standings between town and country that 
must be corrected. 

Within the radio and television industry 
itself, a segment of managements must bf> 
made aware of the commercial potentials 
of good farm service programming. And 
even more important, the advertisers, both 
of farm products and consumer products, 
must be informed of the tremendous farm 
market that can be reached effectively, 
quickly and at reasonable cost through 
specialized farm shows on radio and TV. 



Ill 



How much does it | co^t 
to keep a bear? 




IF he draws a big enough crowd, a bear can earn every last berry you 
feed him. And the trick with a bear — or with any kind of entertain- 
ment, in person, in print, or on the air — is always the same : to find a 
balance between how much an attraction costs and how much it attracts. 
A way that is gaining new conviction among America's leading adver- 
tisers is network radio. For it continues to draw more people at less cost, 
prospect for prospect, than any other medium. It permits a rounded ad- 



112 



'^m^^^^^'^^^n!^. 




vertising program, with frequency that keeps impressions fresh. And 
it leaves ample ftmds for merchandising and dealer promotion, in radio, 
the costs of attractions, for the numbers they attract, are lowest on 
CBS Radio. It has more of the traffic - building top shows than all 
other networks combined ... and its sponsors invest 24 to 178 per cent 
more than on the other networks. I^o draw the crowds on CBS Radio— 
where entertainment is like a bear that performs on a birdlike appetite. 

CBS RADIO NETWORK 

Where America Listens Most 



113 



viakcs big sales after sunset 



And anyone who thinks otherwise about nighttime 
radio had best look closely at the new A. C. Nielsen 
Coverage Survey just published. 

Among other thin^^^. Mr. N. points out that NBC Radio 
is heard in more than 16,000,000 homes on the average 
night — 25,466,870 different homes by the end of a week. 

When you realize that this multi-million audience 
is delivered by NBC at a cost-per-thousand lower 
than any of the other networks — far lower than any 
of the leading magazines . . . 




A REPORTER LOOKS AT '53 

Sees Optimism Reflected In Washington Scene 

By TED KELLOGG 
Washington Bureau, Radio and Television Daily 



THE radio-TV industry may 
look forward to its greatest 
year of expansion in 1953. 

From the standpoint of a re- 
porter covering Washington for 
the two industries which have 
become, apparently, inseparable, 
there were great events in 1952 
— the events of 1953 may not be 
so spectacular, but they will 
probably be more fundamental 
to the growth of radio and TV. 

No one can deny that the big- 
gest "story" of 1952 from a radio- 
TV reporter's point of view was the lift- 
ing of the freeze on new television sta- 
tions. 

This was brought about by the issu- 
ance, on April 11, 1952, of the Federal 
Communications Commission's Sixth Re- 
port and Order, which not only lifted the 
"freeze" imposed on September 30, 1948, 
but assigned 70 UHF channels, promul- 
gated a new nation-wide table of TV 
frequency assignments, making available 
2,053 assignments in 1,291 communities, 
and provided for a change of frequency 
for 30 of the then-existing 108 VHF sta- 
tions. 

In the interim between the freeze-lift 
and the end of 1952, the FCC, badly under- 
staffed, managed to authorize 165 new TV 
stations, of which 21 were on the air at 
the close of the year and others were 
coming along. 

But that does not tell the radio story: 
As of January, 1952, there were 2,406 AM 
stations authorized; as of the end of the 
year, there were 2,524, most of them on 
the air. Applications on hand at the end 
of December 1952 amounted to 251; FM 
stations authorized at the end of 1952 
totaled 630, with 12 applications on hand. 

However, these are merely figures, in- 
dicating past performance of the regula- 
tory agency controlling the radio and TV 
media. Any look into the future must be 
"hedged." 

It seems likely that 1953 's biggest story 
(again from a Washington reporter's 
viewpoint) may be the Commission's de- 
cision in the Theater-TV case, now before 
it and being heard day by day. The case, 
as everyone who reads the trade press 
knows, involves the assignment of spe- 
cific channels for the transmission of TV 




for use in theatre exhibition. 
Another news development 
from Washington which may be 
expected this year is investiga- 
tion by a new Republican Ad- 
ministration of the FOC. It will 
be remembered that the Com- 
mission was established, and has 
always functioned, under an ad- 
ministration of the Democratic 
party; it is known that there are 
some, now on the Republican 
"majority" side of the legislative 
branch, who may demand an in- 
vestigation of the communications com- 
mission policies. 

From a neiws-coverage standpoint, the 
declaration by President Eisenhower's 
press-radio secretary, James C. Hagerty, 
that his "boss" not only will continue to 
hold regularly scheduled news confer- 
ences with give-and-take verbal ques- 
tions and answers, but will broadcast and 
telecast some of these conferences, implies 
a new official acceptance of the latter-day 
media of communication. 

Just as 1952 was the first year in which 
educational, non-commercial television 
was recognized as a cultural medium, so 
1953 will perhaps mark the greatest uti- 
lization of the medium. 

Of the channels allocated under the 
Sixth Report and Order of last April, 242 
were set aside for non-commercial edu- 
cational TV. By the end of 1952 only 11 
stations had been granted for the utiliza- 
tion of these channels, although the Com- 
mission members, severally and individu- 
ally, had exhorted educational groups to 
avail themselves of the -opportunity pre- 
sented. 

In the field of educational FM stations, 
there were 87 on the air as of the end of 
1952, and 12 others authorized and under 
construction. 

Those are the highlights of the coming 
year, as seen from Washington. There will 
undoubtedly be continuations of investi- 
gations of the industry's conduct (such as 
the Harris investigation of 1952) ; of its 
bearing on anti-trust surveillance by the 
Dept. of Justice, and of other angles. 

But it may toe said unequivocally that 
radio-TV news out of Washington in 1953 
will be of continuously intensified interest 
as the industries about which it reports 
continue their inevitable and sensational 
expansion. 



lis 




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NEWS SERVICES 



Associated Press 

New York— 50 Rockefeller Plaza PLaza 7-1111 

Executives 

Executive Director Kent Cooper 

General Manager Frank J. Starzel 

Asst. General Manager for Radio Oliver Gramling 

Secretary Uoyd Strotton 

Assistant Secretary Charles Honce 

Radio News Editor John A. AspinwaU 

International News Service 

New York— 235 East 45th Street MUrray Hill 7-8800 

Executives 

General Manager Seymour Berkson 

Editor-in-Chief Barry Paris 

General Sales Manager Frank J. Nicht 

Business Manager Robert W. Brown 

Press Association, Inc. (Associated Press) 

New York— 50 Rockefeller Plaza PLoza 7-1111 

Executives 

President Frank J. Starzel 

V.P. Oliver Gramling 

Radio News Editor John A. AspinwaU 

Reuters 

New York— Times Bldg., 229 West 43rd Street BRyant 9-8558 

Executives 

Manager D. Kimpton Rogers 

News Editor A. W. V. King 

Accountant M. Hathaway 

Chief Washington Correspondent Paul Scott Rankine 

North American Service Editor Charles B. Lynch 

Teleneivs Productions, Inc. 

New York— 630 Ninth Ave JUdson 6-2450 

President Herbert Scheftel 

Exec. Vice-President Alfred G. Burger 

General Manager Charles N. Burris 

Editor-in-Chief E. P. Genock 

United Press Associations 

New York— 220 East 42nd Street MUrray Hill 2-0400 

Executives 

President Hugh BmlUe 

Vice-President & General Business Manager Jack Bisco 

V.P. and General News Manager Earl J. Johnson 

Radio News Manager John J. Madigan 

V.P., Mgr. Movietonews WiUiam C. Payette 

V.P. & General Sales Manager Leroy Keller 

117 




PROGRAM AIDS TO 
THE. BROADCASTER 

BMI services are all designed to aid the broadcaster and 
are available to every BMI-licensed station. Check w''*^ 
your program director or music librarian for this materi 



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Xll'SIC and SPORTS (quarter hour. 3 times weekK ) 
^PFf IM rXFNTS (half hour, periodically) 



'^HuAiC *^Ke4H^ Monthly informational bulletin . . . the 
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fH^et tMr ^ntC^ Valuable reference of vital statistics 
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S^KCtxt 7Ku4lC Monthly Pin Up Sheet listing new re- 

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TODAY IN MUSIC-dates and lacts about the nnportanf 
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f^CC<^'M, f^e^U>^ Forecast of tomorrows song hits 
weekly facts about BMI-licensed tunes coming up. 



rrolcd,^^ fft<C^<^ Timely suggestions of appropriate 
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r^Ot ^V^ 3«^^^ Convenient and timely reference to the 
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NIWYORK . CHICAGO • HOUYWOOD • TORONTO • MONTREAL 



TV AS REPORTER OF NEWS 

Progress Is Rapid, But It Can't Yet Match Radio 



By PAUL W. WHITE. Executive Editor. 
KFMB and KFMB-TV, San Diego, Cal 



TELEVISION is now old 
enough and experienced 
enough to brave a direct com- 
parison with radio in news cov- 
erage. 

And the plain hard fact is that 
day in and day out the newer 
medium can't yet match the 
standards of the older one. 

It would ibe easy to choose a 
few exceptions, in which TV has 
done an exciting and superlative 
job, and argue the other side. 
When TV focuses on an event- 
in-progress it is often gripping and dra- 
matic. But news is rarely action. Nowa- 
days it's largely ideas. And it has been 
said before that there is no power in the 
world so great as the power of an idea 
whose hour has come. 

Nearly always an idea must be ex- 
pressed in words, not in pictures. Words 
are radio's strength — in too many in- 
stances they have been one of television's 
few weaknesses. 

Indeed there may be some evidence to 
support a belief that watching the news- 
caster actually lessens the viewer's com- 
prehensions. 

Television executives realize this, of 
course, and so they have gone in strongly 
for gimmicks of all kinds — newsreels. 
stills, charts, maps, animations and cute 
art. The result is that many news shows 
are elaborately overproduced on TV — 
with presentation of facts taking second 
place to skill in the shifting of camera 
focus. 

Television, as I've said, is at its best in 
watching history-in-the-making, whether 
it's a political convention, a baseball or 
football game or a parade. But even here 
there are some faults. 

One is that no broadcaster seems as yet 
to have fastened upon the proper formula 
as to how much he should talk. 

This is probably because viewers them- 
selves differ so markedly. Take the simple 
common situation of a ball game in 
which there's one man out and a runner 
on first. 

The batter, we'll say, rolls an easy one 
to short. 

Now there's one type of baseball an- 
nouncer who will describe the play in 
toto. 

But there's another kind of announcer 




who would say only: "Rizzuto 
has it. Will they get two? They 
do." 

Your long-time baseball fan 
undoubtedly prefers the second 
announcer. The only question in 
his mind from the time the ball 
is hit is whether it will result in 
a double play. But how about the 
viewer who isn't quite as knowl- 
edgable? He may want the full 
description supplied by the first 
announcer. 
That's a tough one and I con- 
fess I don't know the answer. 

Then there's another irritation in regard 
to multi-camera coverage. In most cases 
the cameras are trained on a single action 
to give the director a choice of a long or 
medium shot or a close-up. Rarely is 
there a cameraman instructed to "rove" 
to try to pick up subordinate aspects of 
the event. 

And, even if there is one, the director 
is usually not news trained. He knows his 
pictures but too often he doesn't know 
news. TV news will get better as more 
n-^ws-trained personnel is placed in com- 
mand of special events coverage. 

At any rate, radio too can improve 
greatly upon the news it's giving in most 
communities. In a recent talk before news 
directors I outlined a five-point program 
for better radio news coverage. 

I will now plagiarize myself and list 
the points all over again. Here they are: 
First, more and more local news. The 
fastest growing large city in the world 
(Sarj Diego) is still a pretty small town 
— ^but so's New York, for that matter. 

Secondly, get on the phone and talk 
with people. Then record it and use it 
whenever you get a chance. We put on a 
half-hour program once a week that con- 
sists of nothing but recorded interviews 
with townspeople and visitors. 

Thirdly, don't take your press associa- 
tion or your network for granted. When 
service on a story or the writing is bad, 
take the time to tell them so. 

Fourthly, try to get the boss to take ad- 
vantage of his FCC-given right to edi- 
torialize. Is there anything more listen- 
able than crackling controversy? 

Fifthly, do things. Don't go along this 
week with exactly the same schedule you 
had last week. Make people talk about 
you. 



119 



\v 



^"*^ R D Fi 



// 



THE FRENCH BROADCASTING SYSTEM (RDF) 
OFFERS YOU FREE OF CHARGE A REGULAR 
TRANSCRIBED SERVICE 



MUSICAL PROGRAMS 

Symphonic 
Folklore 

Popular 




ENTERTAINMENT 

Theatre 
Arts 
Books 



WOMEN'S PROGRAMS 

Fashion 
Cuisine 

Home Life 




AND BY SPECIAL SHORTWAVE FEED 
ON-THE-SPOT NEWS • INTERVIEWS • REPORTS 

These broadcasts are dis+ribu+ed to 
American stations as part of a goodwill 
program to promote better understanding 
between the peoples of France and the U. S. 

THE FRENCH BROADCASTING SYSTEM 



P 1 E R K K C R E IN K S S E 



Director in ISorth America 



^72 Fifth Av^fnue • New York 21, N. Y. • REgent 4-1507 

120 



TRANSMITTER FIELD BOOM 

FCC 'Green Light' Finds IVlanufacturers Ready 



By HERBERT E. TAYLOR. JR.. 

Manager, Television Transmitter Division, 
Allen B. Du Mont Laboratories, Inc. 



THE year 1953 will mark a new 
era in the development of the 
television transmitter manufac- 
turing industry. After four long 
years in which the "freeze" 
brought the building of new tele- 
vision stations to a grinding halt 
from coast to coast, the new Fed- 
eral Communications Commis- 
sion allocation plan has finally 
been launched and is well under 
way. The ensuing months will 
witness the greatest period of 
expansion in the transmitter field 
that the industry has ever experienced. 
Although, relatively speaking, we have 
scarcely entered this new period of 
growth and development, we can already 
lirtin its broad outlines and begin to an- 
ticipate in some measure the enormous 
task which lies ahead of those who are 
now building the nation's television 
stations. 

During 1953 the volume of business for 
the transmitter manufacturing field will 
be in excess of $50-million. About 75 new 
television stations will go on the air in 
the coming year and equipment for an 
additional 75 stations will be shioped dur- 
ing the same period. This together with 
new sales of transmitters and associated 
station and studio equipment will easily 
account for the $50-million volume in 
the future. 

While the financial picture is a bright 
one, it is only part of a story of an ex- 
pansion which will have far reaching 
beneficial effects on all segments of the 
industry. 

Perhaps the most important develop- 
ment in 1953 will be the opening up in 
earnest for the first time of the huge field 
of UHF telecasting. At this writing there 
already have been more than 125 con- 
struction permits granted for the build- 
ing of new commercial UHF stations and 
9 CP's for UHF educational outlets. 

The wide geographic distribution of 
these permits plus the flood of UHF ap- 
plications not acted upon makes several 
important facts evident: (1) Prospective 
broadcasters in all areas have readily ac- 
cepted UHF. (2) There is adequate finan- 
cial backing to build a truly nationwide 
TV service in record time. (3) The de- 
sire for TV is at a fever pitch in all parts 
of the country. 




Although UHF and VHF pro- 
duction will both be stepped up 
far beyond all previous levels, it 
is impossible to say exactly how 
much UHF equipment as com- 
pared to VHF can be manufac- 
tured or shipped in 1953. This is 
due to several factors. TV manu- 
facturers face the question of 
split production capacity in 
plants which previously pro- 
duced only VHF and UHF simul- 
taneously. The speed with which 
UHF can be manufactured will 
remain unknown until quantity produc- 
tion gets under way. Material availability 
and production for defense are the im- 
portant factors which can reduce output 
of both UHF and VHF. 

There is also the question of how rap- 
idly the FCC will be able to conclude 
hearings and OK licenses, plus the kind 
of construction permits granted. If the 
FCC speeds the granting of VHF and 
slows UHF grants, or vice versa, produc- 
tion will be affected accordingly. 

In the field of industrial television, 
greatly increased activity can be expected. 
Many industries such as oil, railroading, 
and steel have experimented widely with 
television during 1952. Indications are 
that they will start using TV on an ex- 
panding scale in 1953. 

The television industry, particularly 
those sections of it devoted to the manu- 
facture of broadcast equipment will sup- 
ply our armed forces on an expanding 
scale with the electronic products neces- 
sary for our common defense. The atomic 
energy program will bring increased pro- 
duction of special electronic equipment. 

Television and electronics are destined 
to play an increasingly important part in 
our lives. Up to now the manufacture of 
broadcast television equipment has been 
conducted under severe limitations, prob- 
ably greater than those ever imposed on 
an industry in any period of our history. 
Those limitations have now been removed 
and the year 1953 will mark the turning 
point for the industry. In providing the 
country with a truly nationwide television 
service, the manufacturers of television 
broadcasting equipment face heavy re- 
sponsibilities. They will more than live 
up to them in the year to come. 



121 



What kind of pressure creates 
the best advertising? 




It usually isn't the pressure of 
time, or work — not client-pres- 
sure, not boss-pressure. 

Nearly always it is simply the 
pressure a man puts on himself 
—the pressure to keep seeking a 
better way of doing something 
which is already being done well. 

It is a pressure that is being 
appHed every day, in every de- 
partment of Young & Rubicam. 



YOUNG & RUBICAM, INC. 

Advertising • New York Chicago Detroit 

San Francisco Hollywood Montreal 

Toronto Mexico City London 



\22 



BUSINESS 



Agency and Sponsor 
Network Billings 



News Services 



Advertising Agencies 



Station Representatives 



123 




NEW YORK 575 Madison Avenue, New York 22, N. Y, PLaza 9-3700 
CHICAGO 8 S. Michigan Avenue, Chicago 8, III, RAndolph 6-2022 



ETWORK BILLINGS 

AGENCY AND SPONSORS 
1952 



American Broadcasting Co. 

1952 Sponsor Expenditures 

(AM Radio) 



General Mills, Inc $5,745,055 

Swift & Co 2,420,147 

Sterling Drug, Inc 2,386,820 

Bristol Myers Co 1,779,764 

Philco Corp 1,721,040 

Phillip Morris & Co., Ltd., Inc. 1,419,672 
Prudential Insurance Co. of 

America 1,348,549 

P. Lorillard Co 1,108,093 

General Foods Corp 1,027,283 

Equitable Life Assurance Co. of 

the U. S 935,665 

Lever Brothers Co 935,285 

Gospel Broadcasting Association 837,575 

Gillette Safety Razor Co 764,494 

Stokely — Van Camp, Inc 743,287 

Ton! Co 736,374 

Gulf Oil Corp 698,295 

Political 536,085 

Goodyear Tire & Rubber Co. . . . 622,013 

American Chicle Co 499,239 

Billy Graham Evangelistic 

Ass'n, Inc 492,211 

Serutan, Inc 489,398 

Ralston Purina Co 483,635 

General Motors Corp 478,432 

R. J. Reynolds Tobacco Co. . . . 460,602 

H. J. Heinz Co 446,674 

Carter Products, Inc 409,783 

Electric Companys 408,204 

Burton Dixie Corp 370,935 

Churches of Christ 334,728 

Admiral Corp 314,215 

Texas Co 306,615 

Kellogg Co 298,210 

O'Cedar Co 287,176 

Union Oil 2.54,747 

Seeman Bros., Inc 219,738 

Voice of Prophecy, Inc 218,114 

Warner-Hudnut, Inc 170,472 

Gruen Watch Co 156,430 

American Balterios Co 144,286 

Christian Science Publishing So- 
ciety 138,398 

Lambert Co 127,185 

Free Methodist Church of 

North America 123,559 

General Products 116,518 

Hot Point 108,946 

M. J. B. Co 10.5.251 

Sylvania Electric Products, Inc. 99,100 

Durkee Foods 75,000 

Jolin H. Dulany & Son, Inc.. . . 61,160 

Dr. Wyatt 47,601 

Looz Products 47,216 

Chib Aluminum Products Co.. . 44,829 
F. Jordan Church in the Home 44,608 

Buick Motor Co 39,333 

Zenith Radio Corp 28,959 

Planters Nut 23,363 

Charles Antell 23,194 

Jackson Perkins Flower Div... 21,048 

Dr. Hiss Shoe Stores 19,709 

Chemicals, Inc 17,437 

Peter Paul, Inc 15,320 

Fisher Body 14,594 

Roman Meal Co 13,523 

Ben Hur Products 13,124 

Graystone Press Co 13,091 



Institute of Religious Science 




Life , 


13,191 


Imperial Candy 


11,651 


American Medical Association 


11,186 


Stanley Home Products 


8,582 


Vitamin Corp. of America 


7,963 


Shipstad Johnson 


6,090 


Commercial Tele Union 


6,011 


Sun Ware Co 


5,696 


Fred Fear 


5,468 
5,460 




Sealy Mattress 


5,400 


Hoffman Radio Stores 


4,713 


National Labor Management 






4,042 


Musical Hall of Fame 


3,706 


American Larder Supply Co.. . 


3,306 


Lee Pharmacal 


3,032 




1,840 
704 


Happy Land Comm 


Protestants Clarif Prop 


704 


Marie Kruse Nurseries 


530 


Garden at Eden Plant Food . . . 


508 


Penn Saw Corp 


428 


Home Craft 


300 


National Optic 


240 


Assembled Unit 


120 






$34,391,316 



American Broadcasting Co. 

1952 Agency Gross BiUings 

(AM Radio) 



Dancer, Fitzgerald, Sample, Inc. $5,818,090 

J. Walter Thompson Co 2,421,559 

Knox Reeves Advertising, Inc.. 2,328,844 
Calkins, Holden, Carlock, Mc- 

Clinton & Smith 2,091,836 

Young & Rubicam, Inc 1,980,011 

Hutchins Advertising Co., Inc.. 1,721,040 

Leo Burnett Co., Inc 1,455,262 

Doherty, Clifford, Shenfield, Inc. 1,423,645 

Cecil & Presbrey, Inc 1,419,672 

Kudner Agency, Inc 1,356,489 

N. W. Ayer & Son, Inc 1,333,489 

Lennen & Mitchell, Inc 943,540 

Warwick & Legler, Inc 935,665 

R. H. Alber Co 837,575 

Foote, Cone & Belding 748,961 

Turner Advertising Agency... 658,111 

Walter F. Bennett Co., Inc.... 615,770 

Roy S. Durstine, Inc 588,498 

Tatham Laird, Inc 519,837 

Gardner Advertising Co 483,634 

Kenyon & Eckhardt, Inc 468,691 

William Esty Co., Inc 460,602 

Ted Bates & Co 409,782 

Ross Roy, Inc 334,728 

Russell M. Seeds 314,215 

Benton & Bowles 220,216 

Grey Advertising Agency 219,192 

Pedlar & Ryan, Inc 218,114 

Joseph Katz Agency 195,022 

Dean Simmons 167,440 

Lennen & Newell, Inc 164,553 

McCann, Erickson, Inc 156,430 

Batten, Barton, Durstine & 

Osborne, Inc 146,574 

Tucker Wayne & Co 144,286 

Walton Butterfield Advertising 138,398 

Lambert & Feasley, Inc 127,185 



125 




'^meuai Mc^ (9ft 



BULOVA 



TIME 




Again in 1952, as in years past — more Americans 
cho«o Hn^ovA than any other fine watch in the 
world. 

Aj?ain, we at F^ulova continued to depend upon 
spot radio and sj)ot television as our principal 
advertising media. And, we know that the success 
of the.se f:ampaigns was due, to a large extent, to 
the magnificent cooperation of the radio and tele- 
vision stations and their representatives throughout 
the country. 

So, once again, to all of you our sincere 

appreciation. We look forward to many more years 
of pleasant and |)rorital)le association. 

BULOVA WATCH COMPANY, INC. 



FIFTH AVENUE 




NEV/ YORK 



• • • 



AGENCY— NETWORK— SPONSOR BILLINGS 



• • • 



Sullivan, Stauflfer, Colwell & 

Bayles, Inc 126,399 

Politicals — Direct 118,208 

Furman, Feiner & Co., Inc 90,943 

Weiss & Geller 87,638 

W. Earl Bothwell 61,160 

Century Advertising Agency. . . 47,600 

Arthur V. Jones 44,608 

Henri Hurst & McDonald 40,495 

Raymond K. Morgan, Co 35,554 

TV Advertisers Association, Inc. 23,194 

Hal Stebbins, Inc 19,709 

Sidney Garfield & Associates.. 17,437 

Guild Bascam & Bonfigli 13,522 

Mogge Privet, Inc 13,124 

Pacific National Advertising 

Agency 11,650 

Campaigns, Inc 11,186 

Milton Weintraub Advertising 

Agency 10,994 

Charles W. Hoyt Co., Inc 8,582 

Walter McCreery, Inc 6,090 

Hilton & Riggio 5,468 

Dan B. Miner Co 5,459 

Quality Bakers of America 

Cooperative 5,400 

The Keilson Co 5,338 

C. Franklin Brown 5,155 

Crisp & Harrison Agency 5,098 

M. J. Jacobs, Inc 3,306 

Arthur Meyerhoff & Co 1,043 

$34,. 39 1,3 16 



American Broadcasting Co. 
AM Industrial Classifications 



Food and Food Products $11,590,356 

Drug and Toilet Goods 7,061,742 

Cigars, Cigarettes & Tobacco.. 2,988,367 
Radios, Ref., Electrical 

Appliances 2,685,177 

Insurance and Personal Loans 2,284,214 

Religion 2,063,689 

Automobiles, Trucks & Ace... 1,056,760 
Lubricants, Petroleum Products 

& Fuel 1,004,910 

Laundry Soap and Cleaners .... 942,722 
Household Furnishings and 

Ace 936,660 

Confections 549,573 

Politicals 536,085 

Sports 254,747 

Jewelry and Accessories 156,430 

Publications 151,789 

Miscellaneous 97,199 

Clothing and Dry Goods 19,709 

Institutional 11,187 

$34,391,316 



Bendix Home Appliances ^83,465 

Sweets Co. of America 349,561 

Canada Dry Ginger Ale, Inc... 335,389 

Frigidaire Division 330,511 

Bayuk Cigars 288,240 

Celanese Corp. of America .... 275,692 

American Chicle Co 274,609 

Billy Graham Evangelic Ass'n, 

Inc 270,910 

C. H. Masland & Sons 266,606 

Bristol Myers Co 250,920 

Cluett, Peabody & Co., Inc 248,185 

Voice of Prophecy, Inc 245,588 

Goodyear Tire & Rubber Co., 

Inc 245,397 

Jacques Kreisler Mfg. Co 244,860 

Carter Products 235,890 

Warner-Hudnut, Inc 209,300 

Political 207,589 

Peters Shoe Co 182,686 

Charles Antell 172,505 

Admiral Corp 162,591 

Young People's Church of the 

Air 159,772 

F. W. Amend Co 157,103 

Green Giant Co 154,613 

Hazel Bishop, Inc 152,051 

Toni Co 136,017 

Richhold Chemical 131,426 

Gruen Watch Co 126,795 

Kaiser-Frazer Sales Corp 124,655 

A. C. Weber & Co 122,988 

Wine Corporation of America . . 122,289 

Anthracite Institute 118,139 

Hotpoint 117,795 

McKesson & Robbins, Inc 106,102 

Lambert Co 101,640 

Minute Maid Corp 99,601 

Arthur Murray Productions... 93,600 

Lever Brothers Co 90,012 

Sieberling Rubber Co 89,231 

Word of Life Fellowship 82,287 

Vitamin Corporation of 

America 75,450 

Frank H. Fleer 74,830 

S. Johnson 66,500 

Standard Oil of Ind 55,550 

Brown Shoe Co 42,871 

Hollywood Candy Co 42,313 

American Bakeries Co 42,218 

Derby Foods 41,908 

M & M. Ltd 36,048 

Burton Dixie 31,500 

Ranger Joe, Inc 27,372 

Rhodes Pharmacal Co., Inc. . . . 15,690 
Crosley Division of Avoo Mfg. 

Corp 14,939 

Clorox Chemical Co 14,889 

Fisher Body 9,204 

Miller Brewing Co 8,750 

Philco Corp 3,390 

Chicago Bears, Inc 2,985 

$17,697,140 



American Broadcasting Co. 

1952 TV Gross Network 

Sales 

Sponsors 



American Broadcasting Co. 

1952 TV Gross Network 

Sales 

Agencies 



General Mills $2,090,483 

Kellogg Co 1,492,155 

P. Lorillard Co 1.022,558 

Rosefield Packers 827,209 

Nash Kelvinator Corp 823,573 

Mars, Inc 744,823 

Sterling Drug, Inc 489,363 

C. A. Swanson & Sons 452,238 

Ironrite, Inc 447,492 

Procter & Gamble Co 439,749 

Ralston Purina Co 404,907 

[American Tobacco Co 389,576 



Dancer Fitzgerald Sample, Inc. $3,295,001 

Kenyon & Eekhardt, Inc 1,410,989 

Leo Burnett Co., Inc 1,233,567 

Lennen & Mitchell 1,023,354 

Tatham Laird, Inc 835,703 

Guild, Bascom & Bonfigli 827,209 

Geyer, Newell & Ganger, Inc. . . 823,573 

Young & Rubicam 744,501 

Ellington & Co., Inc 563,931 

Brooks, Smith, French & 

Dorrance, Inc 489,895 

Foote, Cone & Belding 466,528 



127 



• • • 



AGENCY— NETWORK— SPONSOR BILLINGS 



• • • 



Gardner Advertising Co 401,906 

Batten, Barton, Durstine & 

Osborn, Inc 389,576 

Walter F. Bennett 353,198 

Moselle & Eisen 319,561 

Henri, Hurst & McDonald 339,789 

Ted Bates & Co 335,191 

J. M. Mathes, Inc 335,388 

Anderson & Cairns, Inc 266,606 

Laughlin Wilson, Baxter & 

Parsons 215,587 

Hirshon Garfield, Inc 211,860 

Politicals 207,588 

McCann, Erickson, Inc 185,269 

TV Advertisers Association .... 172,505 

Russel M. Seeds 162,591 

J. M. Camp Co 159,771 

Raymond Spector Co., Inc 152,050 

MacManus, John & Adams, Inc. 131,426 

William H. Weintraub Co., Inc. 123,976 

Bosell & Jacobs 122,987 

Weiss & Geller. Inc 122,289 

J. Walter Thompson 118,139 

Maxon, Inc 117,795 

Needham Louis, Brorby, Inc.. . 108,108 

J. D. Tarcher Co 106,101 

Lambert & Feasley 101,640 

Ruthrauif & Ryan 93,037 

N. W. Ayer 90,011 

Meldrum & Fewsmith, Inc.... 89,231 
Kastor, Farrell, Chesley & 

Clifford, Inc 75,150 

Lewis & Oilman, Inc 74,830 

Tucker Wayne & Co 42,217 

William Esty Co., Inc 36,047 

Turner Advertising 31,500 

Lamb & Keen, Inc 27,371 

O'Neil, Larson, McMahon 15,690 

Honig & Cooper 14,513 

Benton & Bowles, Inc 14,518 

Kudner Agency 9,201 

Mathison & Associat«s 8,750 

Hutchins Advertising Co., Inc. 3,085 



$17,697,140 



American Broadcasting Co. 
TV Industrial Classifications 



Food $5,633,877 

Radio. Ref., Electrical 

Appliances 2,283,756 

Drugs and Toilet Goods 2,060,573 

Cigars, Cigarettes & Tobacco.. 1,701,171 

Confections 1,679,285 

Clothing and Dry Goods 764,154 

Religion 758,556 

Laundry Soap and Cleaners. . . 611,209 
Automobiles, Trucks & 

Accessories 468,032 

Beverages 466,082 

Household Furnishings & Ace. 421,094 

Jewelry and Accessories 371,654 

Politicals 207,589 

Lubricants, Petroleum Prod. & 

Fuel 173,689 

Miscellaneous 96,119 



$17,697,110 



Mutual Broadcasting System 

1952 Gross Network Sales 

Advertisers 



S. C. Johnson & Son, Inc $2,050,191 

Sterling Drug, Inc 1,828,720 

P. Lorillard Co 1,379,535 

Miles Laboratories, Inc 1,252,606 



American Federation of Labor 1,204,352 

Quaker Oats Co 1,040,047 

Johns-Manville Corp 818,418 

Kellogg Co 768,387 

Wildroot Co., Inc 702,085 

Falstaff Brewing Corp 633,348 

Kraft Foods Co 605,933 

Credit Union National Ass'n . . . 582,618 

Derby Foods, Inc 556,105 

Amana Refrigeration, Inc 456,979 

VCA Laboratories 454,127 

Lutheran Laymen's League. . . 366,854 
Charles Antell & Nat'l Health 

Aids, Inc 364,607 

Radio Bible Class 361,483 

State Farm Mutual Auto Ins. 

Co 335,444 

R. J. Reynolds Tobacco Co. . . . 322,128 
Motor Products Corp.-Deepfreeze 

Appliance Division 301,688 

Voice of Prophecy, Inc 298,797 

Christian Reformed Church. . . 293,866 

The Murine Co., Inc 283,976 

Gillette Safety Razor Co 272,275 

Orange-Crush Co 262,139 

Xaumkeag Steam Cotton Co. . . 241,373 

Williamson Candy Co 238,272 

Dawn Bible Students Ass'n .... 232,874 

Noxzema Chemical Co 209,196 

Beltone Hearing Aid Co 192,493 

Miller Brewing Co 165,285 

American Protam Corp 159,277 

The C. F. Saner Co 120,600 

Pal Blade Co 115,873 

Motorola, Inc 110,562 

Genei-al Mills, Inc 105,500 

Walking Doll Co 83,127 

White House Co 83,124 

Admiral Corp 74,493 

American Chicle Co 72,761 

Seabrook Farms Co 70,317 

Benjamin Moore & Co 68,198 

Chevrolet Motor Div. -General 

Motors Corp 63,602 

Toni Co 62,500 

American School 51,566 

Lettuce, Inc 52,808 

National Republican Senatorial 

Committee 51,351 

Stevenson-Sparkman Forum 

Committee 45,566 

General Tire & Rubber Co 42,000 

Vick Chemical Co 39,343 

Plymouth Motor Corp.-Div.- 

Chrysler Corp 36,756 

Republican National Committee 35,387 
Gillette Safety Rabor Co. of 

Canada 33,288 

Libby, McNeill & Libby 31.698 

Olson Rug Co 23,668 

Citizens Committee for 

Eisenhower-Nixon 23,355 

B. T. Babbitt, Inc 23,018 

Democratic National Committee 19,572 
National Volunteers for 

Stevenson 19,299 

The Barbasol Co 17,810 

Committee for Young Men in 

Government 17,301 

McCarthy Broadcast Dinner 

Committee 16,872 

Senator Joseph R. McCarthy 

Broadcast Committee 16,602 

Farm Journal, Inc 15,000 

Mutual Benefit Health & 

Accident Ass'n 14,393 

Michigan for Eisenhower 

Committee 14,071 

Russell for President 

Headquarters 10,182 

Grass Roots Boy Radio 

Committee 9,033 



129 



AGENCY— NETWORK— SPONSOR BILLINGS 



Art liistriictioii. Inc 8,8;{0 

Labor National Committee for 

Stevenson and feparkniuii . . . 8,7lr<J 

Buick Motor Div. -General 

Motors Corp 8,180 

Book Associates 7,808 

Fred Fear & Co 1,'46'4 

American Medical Ass'n 5,852 

Woman Power for Eisenhower 5,778 

N. Y. State Volunteers for 

Stevenson 5,400 

Swedish Americans for 

Eisenhower 3,854 

Save-By-Mail, Inc 3,31 '^ 

Jackson & Perkins 3,228 

Marie Kruse Nurseries 3,002 

N. Y. State Republican 

Committee 1,308 

Sterling Products International, 

Inc 1,050 

Amalgamated Clothing Workers 

Political Action Committee. . 816 

Eisenhower-Nixon Campaign 

For Texas 635 

Volunteers for Stevenson- 
Democratic Headquarters . . . 572 

* December Billings Estimated. 



Presba, Fellers & Presba, Inc. 23,668 

Knox-Reeves Adv., Inc 23,330 

Wm, Weintraub & Co., Inc. . . . 23,018 

Erwin, Wasey & Co., Inc 17,810 

Kal, Erlich & Merrick Adv., Inc. 17,301 

C. Franklin Brown 16,872 

Weiss & Geller 14,403 

Bozell & Jacobs 14,393 

Young & Rubicam 14,071 

Huber Hoge & Sons 11,036 

French & Preston 10,016 

Gregory & House 9,033 

Campaigns, Inc 5,852 

Arthur Meyerhoff & Co 3,002 

International Adv. Svce 1,050 

Elliott Nonas Advertising 816 

Rogers & Smith 635 

* December Billings Estimated. 



Mutual Broadcasting Systam 
1952 Industrial Classifications 



Mutual Broadcasting System 
1952 Agency Gross Billings 



Needham. Louis & Itrorby, Inc. SF2,941,743 

J. Walter Thompson Co 2,038,667 

Dancer-Fitzgerald-Sample, Inc.. 2,034,865 

Lennen & Newell, Inc 1,379,5.3.5 

Geoffrey Wade Advertising. . . . 1,252,606 

Furman, Feiner Co., Inc 1,2^27,052 

Sherman & Marquette. Inc 1,040,047 

Ratten, Barton, Durstine «& 

Osborn. Inc 987.369 

Leo Burnett Co 768,387 

Maury, Lee & Marshall 456,979 

Thompson-Koch Co., Inc 427,203 

Gotham Advertising Co 366,854 

Television .Advertising 

.\ssociates, Inc 364,607 

Stanley G. Boynton Co 361,483 

.Aubrey, Finlay, Marlev & 

Hodgson 348,834 

William Esty Co 322,128 

Roche. Williams & Cleary, Inc. 301,688 

Western .Advertising. Inc 298,797 

Glenn-Jordan-Stoetzel. Inc 293,866 

Sullivan, Stauffer, Colwell & 

Bayles, Inc 281,957 

.Maxon, Inc 272,275 

Dowd, Redfield & Johnstone, 

Inc 246,016 

Kastor, Farrell, Chesley & 

Clifford. Inc ." 245,654 

Jackson & Co 241,373 

Olian & Bronner. Inc 247,0.59 

Wm. Gleeson & Co 232,874 

Direct 208,810 

Duane Jones, Inc 208,473 

Fitzmorris & Miller .Advertising 202,881 

^rathisson & .Associates, Inc. . . 165,285 

.Al Paul Lefton Co 115,873 

Kudner Agency 114,035 

Tatham-Laird, Inc 91,000 

National Mail Order Network 83,124 

HiJton & Riggio, Inc 77,579 

Joseph Katz Co 75,849 

R-.ssel M. Seeds Co 74,493 

St. Georges & Keves, Inc 68,198 

Campbell-Ewald Co 63,602 

H. W. Kastor & Sons 59,258 

John Cohan .Adv.. Inc 52,808 

Foote. Cone & Belding 48,097 

Morse International, Inc 39,343 

N. W. .Ayer & Son. Inc 36,756 

Spitzer & Mil's, Ltd 33,288 



Drugs and Toilet Goods $5,796,733 

Food and Food Products 3,012,572 

Soaps, Cleansers and Polishes 2,073,212 

Cigars, Cigarettes and Tobacco 1,701,663 

Religious 1,553,874 

Labor and Politics 1,510,018 

Building Materials, Equipment 

and Fixtures 886,616 

Beer 798,633 

Major .Appliances 758,667 

Confectionery and Soft Drinks 675,955 

Institutional 630,470 

Insurance 349,837 

Household Fabrics and Finishes 241,373 
Dairy, Poultry and Livestock 

Feed 236,040 

Medical .Appliances and 

Equipment 192,493 

Radios, TV Sets and 

Phonographs . . • ; 185,055 

Miscellaneous 177,125 

.Automotive 108,538 

Schools 63,396 

Household Furnishings 23,668 

Publishing and Media 22.808 

Seeds, Bulbs and Nursery Stock 6,230 

$21,001,976 

^^ December Billings Estimated. 



Mutual Broadcasting System 

Gross Network Time Sales — 

1952 By Months 



Monthly Cumulative 

January .151,699,282 $1,699,282 

February 1,600,399 3,299,681 

March 1,826,527 5,126,208 

April 1,681,924 6,808,132 

May 1,821,571 8,629,703 

June 1,632,977 10,262.680 

July 1,339,276 11,601,956 

August 1,325,059 12.927,015 

September 1,607,485 14,534,500 

October 2,304,804 16,839,304 

November .... 2,172,485 19,011,789 

December .... 1,993,187 21,004,976 
*. December Billings Estimated. 



131 







*l'o the announcers and performers who 
help us sell our clients' goods on radio, 

BBDO sends its appreciative greetings. 

BBDO 

Batten, Barton, Durstine & Otborn, Inc. 

Advertising 

NIW YOtK . iO$TON . BUFFALO • CHICAGO • CIIVILAND • PITTSBURGH 
MINNIAFOLIS . SAN FtANCIICO • MOUYWOOD . lOS ANGELES . DETROIT 



ADVERTISING 
AGENCIES 



CZ^c:) 



133 



WHY WE BELIEVE IN RADIO AND TELEVISION 



BECAUSE their primary function is to operate in 
the public interest. 

BECAUSE tliey have become important cuhural and social forces 
in our American way of life. 

More than 9 out of 10 American families are influenced by 
thf'm every day. 

BECAUSE they have given us, and our clients, two of the most 
useful of all media for selling people by telling people. 

There is no more intimate means of communication 
than (he human voice. 

BECAUSE in their unlimited future of 
spontaneous, educational, sales -producing 
entertainment . . . lies our future, too! 

FOOTE, CONE & BELDING 

NLW VOKK . CHICAGO 

Lf>S ANGELES . HOLLYWOOD . SAN FRANCISCO 

HOUSTON 



134 



ADVERTISING 
AGENCIES 



Agency Recognition Symbols 

AAAA — American Association of Advertising Agencies 

ABC — Audit Bureau of Circulation 

ABP — Associated Business Papers 

AFA — Advertising Federation of America 

ANFA — American Newspaper Publishers' Association 

APA — Agricultural Publishers Association 

NOAB — National Outdoor Advertising Bureau 

PPA — ^Periodical Publishers' Association 

SNPA — Southern Newspaper Publishers' Association 



A. D. ADAMS ADVERTISING 

277 Broadway, New York 7, N. Y. 

Phone: REctor 2-6980 

ABP 

Owner A. D. Adams 

Radio Accounts: Spirling Products Co. 
(indoor TV antenna). New York; Dynavox 
Corp. (phonographs), Long Island City, 
N. Y. 

TV Accounts: Dynavox Corp. (phono- 
graphs). Long Island City, N. Y.; Spirling 
Products (indoor TV antenna). New York. 

A. W. ADV., INC. 

6 E. 39 St., New York 16, N. Y. 
Phone: MU 4-3320 
ANPA— APA 
President Bliss Woodward 

AD FRIED ADVERTISING AGENCY 

318 15th St., Oakland 12, Calif. 
Phone: HIgate 4-6580 

Owner, Radio & TV Director Ad Fried 

Radio, TV Time Buyer May Constance 

Music Director, Librarian Elaine Fried 

Program Director Mark Mallen 

TV Art, Production Dir. .. .Gerhard Jacobi 
Radio Accounts: American Upholstering 
Co. (Furniture Mfr.), Oakland; Bower- 
Smith Co. (Marine Switches), Oakland; 
Bigelow Films (Motion Picture & TV 
Films), Berkeley; California Metal Crafts 
(Garden Items), Oakland; Cochran & Celli 
Chevrolet Dealers (Chevrolet), Oakland; 
Commercial Sales Co. (Trucks), San Lean- 
dro; Davi Miracle Foam (Rug Cleaners), 
Oakland; Betty Elizabeth Shampoo (Sham- 
poos), Oakland; Duplex Dean Plans (Real 
Estate), Danville; Elemin Supreme Formula 
(Vitamins), Berkeley; Fidelity Roof Co. 
(Siding, Roofing, etc.), Berkeley; Rhodes 
& Jamieson, Ltd. (Ready-Mix-Concrete), 
Oakland; Buy Rite Truck & Equipment Co. 



(Surplus Equipment), Port of Oakland; 
Dick's Home Furnishers (Home Furnish- 
ings), Oakland; Smith Bros. (MAC Com- 
pounds), Walnut Creek; Oakland Police & 
Firemen (Campaigns), Oakland; Oakland 
Light Opera Assn. (Musicals), Oakland; 
Lo Fare Cab Co, (Taxi Service), Oakland; 
Martin Construction Co. (Paints), Los An- 
geles; Fox West Coast Theaters (Motion Pic- 
tures), Oakland; Grimshaw Nurseries 
(Plants, etc.). Hay ward; Gardiner Mfg. Co. 
(Garden Tools, etc.), Oakland. 

TV Accounts: American Upholstering Co. 
(Furniture Mfg.), Oakland; Bell Smoked 
Fish Co. (Tarabell Brands), San Francisco) ; 
Betty Elizabeth Shampoo (Shampoos), Oak- 
land; Davi Miracle Foam (Rug & Uphol- 
stery Cleaners), Oakland; Roto-Rooter of 
Bay Area (Sewage Service), Oakland-Rich- 
mond; Martin Construction Co. (High 
Pressure Paints), Los Angeles; The Quiet 
Hour (Religious), Oakland; Lo Fare Cab 
(Taxi Service), Oakland; G & W Refrigera- 
tion Co. (Ice Machines), Oakland; Grim- 
shaw Nurseries (Plants, etc.), Hayward; 
Elemin Supreme Formula (Vitamins), 
Berkeley; Dick's Home Furnishers (Furni- 
ture), Oakland; Lake Merritt Hotel (Night 
Club), Oakland; San Francisco Police & 
Firemen (Campaign), San Francisco; Wood- 
minster Amphitheater (Civic Stage Produc- 
tions), Joaquin Miller Park; Quality Laun- 
dries (Service for Cleaning Firms), Oakland. 

WILLIAM HART ADLER, INC. 

720 N. Michigan Ave., Chicago 11, lU. 
Phone: WHitehall 4-5210 

Pres.-Treas William Hart Adier 

Exec. Vice-President Kenneth C. King 

Secretary Bettilou Sickinger 

Prod. Manager John Petrie 

Art Director Leslie Meyers 

Acct. Executives .W. H. Adler, 

K. C. Ring, A. B. Stone, Thorpe Wright 



135 




..iJkojJvliMbL 



It tak«s a lot of time and talent to keep selling the products and services 
o# these McConn-Erickson clients! Thanks to all of you who have contributed 

to the successful 1952 Radio and TV advertising of these great companies* 




136 



SPOT TELEVISION 

American Trust Co. 

Bell Brand Foods, Ltd. 

Broadway Dept. Store, Inc. 

California Packing Corp. 

California Wine Association 

Chrysler Sales Division 

Cinerama Productions 

Clark Bros. Chewing Gum Co. 

Columbia Records, Inc. 

Cowles Magazines, Inc. 

The Crowell-Collier Publishing Co. 

Esso Standard Oil Co. 

Frank Fehr Brewing Co. 

Gray Drug Stores 

The Gruen Watch Company 

Hood Rubber Co. 

"Junket" Brand Foods 

Lehn & Fink Products Corp. 



,/"' 



Leisy Brewing Co. 

Lever Brothers Co.— Pepsodent Div. 

Lucky Lager Brewing Co. 

Milk Foundation, Inc. 

National Biscuit Co. 

National City Bank of Cleveland 

Norwegian Canning Industry 

The Ohio Bell Telephone Co. 

Pacific Coast Borax Co. 

Richman Brothers Co. 

Soil-Off Co. 

The S. O. S. Co. 

Southern California & Southern 

Counties Gas Co. 
Standard Oil Co. (Indiana) 
Swift & Co. 
Westinghouse Electric Supply Co. of St. Louis 





American Safety Razor Corp. 

American Trust Co. 

Broadway Department Store, Inc. 

California Packing Corp. 

California Spray-Chemical Corp. 

California Wine Association 

Central Vermont Railway, Inc. 

Chesebrough Manufacturing Co. 

Chrysler Sales Division 

Cinerama Productions 

Columbia Records, Inc. 

Cowles Magazines, Inc. 

The Crowell-Collier Publishing Co. 

Frank Fehr Brewing Co. 

W. P. Fuller & Co. 

The Gruen Watch Company 

Hood Rubber Co. 

"Junket" Brand Foods 

Leisy Brewing Co. 



Lever Brothers Co. — Pepsodent Div. 

Lucky Lager Brewing Co. 

Manufacturers Trust Co. 

Milk Foundation, Inc. 

National Biscuit Co. 

National City Bank of Cleveland 

Norwegian Canning Industry 

The Ohio Bell Telephone Co. 

Pacific Power & Light Co. 

Portland Gas & Coke Co. 

Richman Brothers Co. 

Safeway Stores 

The S. O. S. Co. 

Southern California & Southern 

Counties Gas Co. 
Standard Oil Co. (Indiana) 
The Standard Oil Co. (Ohio) 
Swift & Co. 
Westinghouse Electric Supply Co. of St. Louis 




McCANH-ERICKSON INC. A</ver.»;„g 



McCann-Erickson, Inc. • New York, Hollywood, Boston, Cleveland, Detroit, Chicago, San Francisco, Los Angeles, 
Portland, Ore., Buenos Aires, Rio de Janeiro, Sao Paulo, Montevideo, Santiago de Chile, Lima, Bogota, Caracas, 
Son Juan, P. R., Havana, Mexico City, London, Paris, Frankfurt a/M, Hamburg, Brussels. 

137 




BUICK CIRCUS HOUR 'Bokk Motor Diviiior.; 

TEXACO STAR THEATER (The Texos Company) 

MARTIN KANE, PRIVATE EYE (United States Tobacco Co.; 

CRIME SYNDICATED and THE JACKIE GLEASON SHOW (Schkk incorporated) 



ADVERTISING AGENCIES 



ADMASTERS ADVERTISING, INC. 

514 Tenth St., N.W., Washington 4, D. C. 

Phone: District 0551 

PPA 

President John E. Waterfield 

Secretary E. H. Bell 

Copy Chief J. DuVall 

ADVERTISERS' B'CASTING CO. 

117 West 46th St., New York 36, N. Y. 
Phone: PLaza 7-3650 

Executive Director M. Keilson 

Radio Director Sholom Rubinstein 

Producer Bernard Rubinstein 

Program Planning David M. Hausdorff 

Radio Accounts: Foreign Language Pro- 
grams: General Food Corp. (Maxwell House 
Coffee, Instant Maxwell House Coffee, Dia- 
mond Crystal Salt, Jell-0 Puddings) ; R. B. 
Davis Co. (Davis Baking Powder, Coco- 
malt) ; Colgate-Palmolive-Peet Co. (Colgate 
Dental Cream, Colgate Cchlorophyll Tooth- 
paste. Halo, Ajax, Vel, Fab); B. T. Babbitt, 
Inc. (Bob-0, Glim); Whitehall Pharmacal 
Co. (Anacin) ; Kraft Foods, Inc. (Philadel- 
phia Brand Cream Cheese, Kraft Oil, Par- 
kay Margarine); The Best Foods, Inc. (H-0 
Cream Farina, H-0 Oats, Hellman's Real 
Mayonnaise, Nucoa Margarine) ; Duffy-Mott 
Co. (Sunsweet Prune Juice, Mott's Apple 
Juice) ; Penick & Ford, Ltd., Inc. (My-T- 
Fine Desserts) ; The Borden Company (Bor- 
den's Cream Cheese) ; Dugan Bros. (Du- 
gan's Breads and Cakes); Florida Citrus 
Exchange (Florigold Orange & Grapefruit); 
The Birkett Mills (Wolffs Buckwheat Prod- 
ucts); Cream of Wheat Co. (Cream of 
Wheat); The Nestle Co. (Nescafe, Nestea) ; 
Francis H. Leggett & Co. (Premier Foods); 
Seeck & Kade, Inc. (Pertussin); Interna- 
tional Salt Co. (Red Cross Salt); Lever 
Bros. Co. (Spry); The Procter & Gamble 
Co. (Crisco, Tide, Joy); Department of 
State. 

TV Accounts: Republican State Commit- 
tee, Republican National Committee. 

ADVERTISING, INC. 

1523-31 Central National Bank Bldg. 

Richmond 19, Va. 

Phones: 3-2809 

ABP— ANPA 

President J. Lynn Miller 

Vice-President M. T. Miller 

Secretary, Radio Dir A. G. Timewell 

Production Manager F. T. Cook 

Radio-TV Dept. 

TV Director Aubrey F. Watson 

Production Manager F. T. Cooke 

Branch Office 

416 E. Main St., Richmond 19, Va. 

Phone: 3-5667 

Manager A. F. Watson 

Radio Accounts : Virginia Electric & Power 



Co. (Public Utility), Richmond; Fredericks- 
burg & Potomac RR; Virginia Hospital Serv- 
ice, Assn.; Ajax Tidewater Co. (Air Condi- 
tioning Units), Norfolk, Va.; Commonwealth 
Sales Co. (Philco Distributors) ; Virginia 
Hospital Service Assn. (Blue Cross) ; Law- 
yers Title Inc. Corp. 

TV Accounts: Commonwealth Sales Corp. 
(Philco Electrical Appliances). 

AGENCY SERVICE CORP. 

66 E. S. Water, Chicago 1, 111. 

Phone: CEntral 6-5255 
ABP— ANPA— APA— NOAB 

President, Treasurer James Langer 

Vice-Pres., Time-Talent Buyer.. G. P. Hixon 

Secretary M. Cech 

Radio Accounts: North American Ac- 
ceptance Corp. (Finance) ; Chicago Motor 
Club Travel Bureau (Travel information & 
reservations) ; Inter-Insurance Exchange of 
Chicago Motor Club (Auto Insurance). 

TV Accounts: Chicago Motor Club (Club 
Memberships), Chicago 1, 111. 

THE AITKIN-KYNETT CO. 

1400 South Penn Square, 

Philadelphia 2, Pa. 

Phone: Rlltenhouse 6-7810 

AAAA— APA— NOAB— ABP— ANPA 

PPA— ABC— BMB 

Senior Partner H. H. Kynett 

Partners M. E. Goldman, 

H. A. Medholdt, George B. Bernard 

Art Director F. Wade Lane 

Production Manager W. B. Turner 

Media Analysis B. Hallowell 

Media Rate Dept E. M. Gretz 

Acct. Executives Harold B. Montgomery, 

Allen C. Smith, C. W. Eigenbrot, W. J. 

Culbertson, Bernard Toll 

Radio Accounts: Bachman Bakeries, Inc. 
(Pretzels), Reading; Wm. Montgomery Co. 
(Coffee), Philadelphia; Mrs. Paul's Kitchens 
(Frozen Seafood), Philadelphia; Pennsyl- 
vania Refining Co. (Carburetor Cleaner), 
Cleveland; Van Wagenen & Schickhause Co. 
(Div. of Swift & Co.) (Meats), Newark and 
Jersey City; Family Products, Inc. (Coffee 
Bags), Philadelphia; Lummis & Company 
(Peanut Products), Philadelphia; Stephano 
Brothers (Tobacco Products), Philadelphia. 

TV Accounts: Bachman Bakeries, Inc. 
(Pretzels), Reading; Wm. Montgomery Co. 
(Coffee), Philadelphia; Mrs. Paul's Kitchens 
(Frozen Seafood), Philadelphia; Corkran, 
Hill & Co., Inc. (Div. of Swift & Co.) 
(Meats), Baltimore; Girard Trust Corn Ex- 
change Bank (Banking), Philadelphia; 
Lummis & Company (Peanut Products), 
Philadelphia; Stephano Brothers (Tobacco 
Products ) , Philadelphia. . 



139 



GEORGE F. FOLEY, INC. 



Producers of 

TALES OF TOMORROW" 

ABC -TV 

Sponsored by 

KREISLER 



HERMAN HICKMAN 

NBC -TV 

Sponsored by 
GENERAL CIGAR CO 



FREEDOM RINGS 

CBS -TV 
Sponsored by 

WESTINGHOUSE 

625 MADISON AVE., NEW YORK 22, N. Y. 
PLAZA M860 



140 



ADVERTISING AGENCIES 



R. H. ALBER CO. 

439 N. Larchmont Blvd., Los Angeles 4, Calif. 
Phone: HOllywood 9-8273 
ANPA 
Exec. Viee-Pres., 

Director Radio, TV Pauline Hagen 

Secretary Evelyn R. Jones 

Dir. of Radio & TV Pauline Hagen 

Radio Accounts: Gospel Broadcasting 
Assn., Los Angeles, Calif.; Unity School of 
Christianity, Kansas City, Mo. 

TV Account: Gospel Broadcasting Assn. 

DON ALLEN & ASSOCIATES, 
ADVERTISING 

409 S.W. 13th, Portland 5, Oregon 
Phone: CApitol 9445 
ABP— ANPA— AFA 

President Don Allen 

Vice President Irvin H. Walsh 

Treasurer Everett A. Mitchell 

Secretary H. Richard Seller 

Radio-TV Director Everett A. Mitchell 

Radio Accounts: Benj. Franklin Fed'l Sav- 
ings & Loan Assn., Savings & Loan Assn., 
Portland, Oregon; G-E Supply Corporation, 
G-E distributor, Portland, Ore. & regional; 
Ed Hamilton Furs, Furrier, Portland, Ore- 
gon; Logan Oldsmobile Co., Oldsmobile 
dealer, Portland, Oregon; Arthur Murray's, 
Dancing Studios, Portland, Oregon; Win- 
dolph Pontiac Co., Pontiac dealer, Portland, 
Oregon; Zell Bros. Jewelers, Portland, Ore- 
gon. 

ALLEN & REYNOLDS 

1300 Woodmen of the World Bldg., 

Omaha 2, Neb. 

Phone: Atlantic 4445 

AAAA— ABP— ANPA— APA 

ABC— NOAB— PPA 

Partners Milton H. Reynolds, 

R. H. Reynolds, Q. H. Moore, Helen C. 

Moeller, Milton J. Stephan 

Radio Accounts: Omaha Public Power 
District (Public Utility), General Electric 
Supply Corp. (Electrical Appliances), P. F. 
Petersen Baking Co. (Bakery Products), 
Byron Reed Company (Real Estate, Farm 
Management), George H. Lee Company (Bi- 
ologies and Pharmaceuticals), Merchants 
Biscuit Company (Bakery Products), Para- 
mount Radio Shop (Appliances), T. H. 
Maenner Company (Real Estate), Webber 
Motors (Automobiles, Trucks and Equip- 
ment), United States National Bank, Ted's 
Pen Shop (Pens, Cards, Stationery, etc.), 
Fairmont Foods Clo. (Poultry and Livestock 
Feed), Tekseed Hybrid Co. (Hybrid Corn), 
Graybar Electric Co. (Appliances), Hill 
Hotel; Carpenter Oil Co. (Gas, Oil and other 
Automotive Products), Northrup-Jones (Cafe- 
teria, Bakery), Uncle Sam Breakfast Food 



Co., Walnut Grove Products, Inc. (Livestock 
Feeds). 

TV Accounts: T. H. Maenner Co. (Real 
Estate), Paramount Radio Shop (Appli- 
ances), Omaha Public Power District (Pub- 
lic Utility), Webber Motors (Automobiles, 
Trucks and Equipment), Merchants Biscuit 
Co. (Bakery Products), Teds' Pen Shop 
(Pens, Cards, Stationery), P. F. Petersen 
Baking Co. (Bakery Products), General Elec- 
tric Supply Corp. (Electrical Appliances), 
Hill Hotel (Hotel and Restaurant), Omaha, 
Neb., Uncle Sam Breakfast Food Co. 
(Darbs), Holsum Bread Co., C. J. Patterson 
Co. (Bread). 

ALLIED ADVERTISING AGENCIES 

167 So. Vermont Ave., Los Angeles 4, Calif. 
Phone: DUnkirk 7-7331 

President W. Fehr Gardner 

General Manager Stuart Heinemann 

Space Buyer Maxine Blankenship 

Art Director Jack Bobbins 

Production Manager Stuart Heinemann 

Account Execs Dick Bartlett, 

Milton Hoffman, Bart Ross 

Radio Accounts: Arden Farms (Dairy 
Products) ; Gold Furniture Co. (Furniture 
& Appliances) ; Pavode Grande (Turkeys) ; 
Pridom Davis (Optometrist) ; Stylart Card 
Co. (Greeting Cards) ; Fisher's Compression 
Seal (Automatic Compression Seal) ; Dr. 
F. E. Campbell (Dental Services); United 
Radio & Appliance (Sporting Goods & Ap- 
pliances). 

TV Accounts: Gold Furniture Co. (Furn. 
& Appliances) ; Dr. Pridham Davis (Op- 
tometrist) ; United Sporting Goods (Sport- 
ing Goods) ; Arden Farms (Dairy Prod- 
ucts) ; Auction Park Auction) ; Pavo de 
Grande (Turkeys). 

ANDERSON & CAIRNS, INC. 

488 Madison Avenue, New York 22, N. Y. 

Phone: MU 8-5800 

AAAA— ABP— ANPA— APA— PPA 

Chairman of the Bd.. .T. Hart Anderson, Jr. 

President John A. Cairns 

Executive Vice-Pres Joseph H. Smith 

Treasurer Abraham Fisher 

Director of Radio and 

Television Victor Seydel 

Branch Offices 
Anderson, Smith & Cairns, Ltd. 
1510 Drummond St., Montreal 25, Canada 
Phone: Plateau 4448 

Vice-Pres. & Manager A. Collin Raymenl 

Anderson, Smith & Cairns, Ltd. 
50 King Street West, Toronto, Canada 
Phone: Empire 3-5341 

Manager Vernon R. Birtwistle 

Radio Accounts: Rootes Motors, Inc. (Hill- 
man Minx Automobiles); Alderney Dairy 



141 



GEORGE 
PUTNAM 

Southern California's TOP 
TV Commentator 

TOPS in ratings . . . 

TOPS in popularity . . . 

Winner of TELE-Views 

Poll as TOP TV commentator 

Named "Man of the Year" by 
National Home for 
Jewish Children 




10 
TOP shows a week on KTTV Los Angeles 



Sponsored by 



WEST1N6H0USE TELEVISION 



BOND STORES 



FRANK COOPER 
personal representative 



142 



ADVERTISING AGENCIES 



Co. (Dairy Products), Newark, N. J.; Na- 
tional Homefurnishings Show (Exposition), 
New York, N. Y.; C. H. Masland and Sons 
(Rugs and Carpets), Carlisle, Pa. 

TV Accounts: C. H. Masland and Sons 
(Rugs and Carpets), Carlisle, Pa.; Rootes 
Motors, Inc. (Hillman Minx Automobiles), 
New York, N. Y.; General Shoe Corp. 
(Edgewood Shoe C^o.) (Friendly Shoes), 
Nashville, Tenn.; National Homefurnishings 
Show (Exposition), New York, N. Y. 

CLAUDE ANIOL & ASSOCIATES 

2700 Transit Tower, San Antonio, Tex. 

Phone: Fannin 9148 

SNPA— PPA 

President Claude B. Aniol 

ARNOLD & CO., INC. 

262 Washington St., Boston 8, Mass. 

Phone: Richmond 2-1220 

ABP— ANPA— PPA— APA— NOAB 

President, Treasurer Arnold Z. Rosoff 

Secretary Evelyn F, Korbly 

Vice-Pres Harold Clickman 

Radio Accounts: Home Owners Federal 
Savings Bank (Bank), Boston; Old Monas- 
tery Wine Co. (Wines), New Haven; Inter- 
national Harvester (Refrigeration), New 
England; Mass. Motors (Autos), Boston. 

TV Accounts: Old Monastery Wine Co. 
(Wines), New Haven, Conn.; Jenny Mfg. 
Co. (Gasoline), Chestnut Hill, Mass. 

ASSOCIATED ADVERTISING 
AGENCY, INC. 

First National Bank Bldg., Cincinnati 2, Ohio 

Phone: Main 2811 

ABP— ANPA 

President Sam Malcolm Levy 

Exec. V.-P Templeton Briggs 

Director Radio-TV W. Wilson Lang 

ATHERTON ADVERTISING AGENCY 

8455 Melrose PI., Los Angeles 46, Calif. 

Phone: WEbster 3-8488 

AAAA— ABP— ANPA 

Owner & Acct. Exec Alfred A. Atherton 

Radio Accounts: Pacific Citrus Products 
Co. (Hawaiian Punch), Fullerton, Calif. 

TV Accounts: Pacific Citrus Products Co. 
(Hawaiian Punch), Fullerton, Calif. 

ATHERTON & CURRIER, INC. 

420 Lexington Ave., New York 17, N. Y. 

Phone: LExington 2-8795 

ANPA— PPA— APA 

President J. W. Atherton 

Exec. Vice-President Lester Stone 

Vice-Pres., Secretary W. T. Tieman 

Treasurer Z. A. Torok 

Vice-Pres., Dir. Copy & Plans. .J. D. Molnor 



Vice-Pres., Radio Dir. & Talent 

Buyer J. P. A. Atherton 

Branch Office 

Concourse Bldg., Toronto, Ont., Canada 
Vice-President William McDonald 

AUBREY, FINLAY, MARLEY & 
HODGSON, INC. 

230 N. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-1600 

ANPA— ABP— PPA— APA— NOAB— ABC 

Chairman of Board James T. Aubrey 

President John J. Finlay 

Space & Radio Time Buyer & 

TV Director Gene Fromherz 

Radio Accounts: International Harvester 
Co., Williamson Candy Co. (Oh Henry), 
McKenzie Pancake Flour, Dubuque Packing 
Co., Double-Cola. 

N. W. AYER & SON, INC. 

West Washington Square, Philadelphia 6, Pa. 

Phone: LOmbard 3-0100 

ANPA— ABP— ABC 

Chairman of Board H. A. Batten 

President Warner S. Shelly 

Vice Pres. & Dir. of 

Radio-TV James E. Hanna 

Radio-TV Plans T. J. McDermott 

Programming & 

Production T. H. Calhoun 

Copy Chief John M. Cadwell 

Publicity Wauhillau LaHay 

Sports Broadcasting R. A. Mortensen 

Dir. Radio Research Gordon Braine 

Film Production G. D. Gudebrod 

Time Buyers Charles M. Wilds, 

Paul F. Kitzenberger, Richard S. Bunbury, 
John W. Purves, Elaine Sloat 

Branch Offices 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 6-0200 

Vice-President John D. Upton 

Statler Office Bldg., Boston 16, Mass. 
Phone: HUbbard 2-4970 

Vice-President E. Craig Greiner 

135 S. LaSalle St., Chicago 3, III. 
Phone: RAndolph 6-3456 

Vice-President Sterling E. Peacock 

4170 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-3322 

Vice-President T. J. Henry 

714 Taft Bldg., Hollywood 28, Calif. 
Phone: Hemstead 4871 

Manager Glenhall Taylor 

235 Montgomery St., San Francisco 4, Calif. 
Phone: SUtter 1-2434 

Vice-President Carl Zachrisson 

231 Dillingham Bldg., 

Honolulu 16, Hawaii 

Phone: Honolulu 6193 

Manager James Smith 

Radio Accounts: The Atlantic Refining 



143 



♦ ♦ ♦ ADVERTISING AGENCIES ^ ^ ^ 

(ompany. H. C. RrnuMly Company, llrll AYLIN ADVERTISING AGENCY 

Trlrphonr Syslrm. Chesapeake & Polon.ao 592 Waugh Drive, Houston 19, Texas 

Telephone Company. Chrysler Corporation Phone- Lynchburg 3766 

-IMymonfh nnision Rruhen I! nonmlley AAAA-ABP-APA-^SNPA 

Cort»or.Uion. Klertnr (onipaines Ailvertising ^rir^n. 

Pro(tr«m. (Pinion Haking (\>inpany, Hawaiian President Robert N. Aylin 

Pinrapph' Company. Hills Mros. Coflfoe, Inr., Vice-President Mrs. Betty W. Aylla 

Charles K. Hire- Company, Howard D. Secretary Mrs. Helen Host 

Johnson & (^unpany, Illinois Hell Telcplione Account Executive Robert N. Aylin 

Company. I.ev«>r Brothers Surf. Michigan Account Executive Alston P. Cameron 

Brll Telephone (Company, John Morrell & Account Executive ..Charles H. Lewis 

Co., National Dairy Products (Company. Shef- Radio & TV Dir Miss Luana K. Lewis 

field Karm> Milk Company, Jom'> Milk Co., Research Director. . .Mrs. Jo Moore Snoddy 

I'niled Air Line> . Art Director Roger I. Helm 

TV Accounts: The Atlantic Refining Com- Account Executive Jerrold E. Pierce 

pany, B. C. Remedy Company, Brooklyn Radio Accounts: Arrow Mills, Inc. (Flour 

I'nion (ias ('onipany, (Gannon Mills, Inc., and Feeds), Houston, Texas; Black-Brollier, 

(-hrsapeake & Potomac Trlcphonc ('ompany. Inc. (Concrete Building Materials), Houston 

(Chrysler Corporation — Plymouth Division, Texas; Foxworth-Galbraith Lbr. Co. (Retail 

Reuben H. Donnelh-y Corporation. Gordon Lumber & Building materials — chain yards). 

Baking Company, Hills Bros. Coffee, Inc., Dallas, Texas; Henke & Pillot, Inc. (Chain 

Charles E. Hires Company, Illinois Bell Supermarkets), Houston, Texas; Jackson 

Telephone Companv, Lc\«t Brothers— Surf, Motors, Ltd. (New & Used Cars), Houston, 

Michigan Bell Telephone (Company, John Texas; Johnston Motor Company (New & 

Morrell & Co., National Dairy Products Used Cars), Houston, Texas; Taylor Lumber 

Company, The Pennsylvania Clompany, Company (Retail Lumber & Building Ma- 

.^heffield Farmx Milk Company, United Air terials), Houston, Texas; Weldon Cafeteria 

Lines. (Cafeteria), Houston, Texas; William Came- 






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144 



ADVERTISING AGENCIES 



ron & Co. (Millwork), Waco; Rheem Mfg. 
Co. (Heaters), Houston; Armstrong Lum- 
ber Co., San Angelo; Galf Salt Co., Houston. 
TV Accounts: Arrow Mills, Inc. (Flour 
and Feeds), Houston, Texas; James Bute 
Company (Paint and Wallpaper), Houston, 
Texas; Henke & Pillot, Inc. (Chain Super- 
markets), Houston, Texas; Hodell and Com- 
pany (Realtors), Houston, Texas; Johnston 
Motor Company (New & Used Cars), Hous- 
ton, Texas; Weldon Cafeteria (Cafeteria), 
Houston, Texas; Moncrief-Lenoir Mfg. Co. 
(Steel Products), Houston. 

BACHRODT, NEWELL, 
O'KANE 6c GANO 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: FRanklin 2-4883 
APA— NOAB— ABP— PPA— ANPA 

President J. C. Bachrodt 

Vice-President R. C. Gano 

Secretary Katherine Jansen 

Treasurer R. B. Newell 

Account Executives J. C. Bachrodt, 

R. B. Newell, Ashley Kennedy 

Radio Accounts: Wm. Frank Co.; Globe 



Oil & Refining Co., Chicago; Kano Labora- 
tories, Chicago; Lumenite Electronic Co., 
Chicago; Marks Shoe Co., Chicago. 

BADGER & BROWNING & 
HERSEY, INC. 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone: Circle 7-3720 
ABP— ANPA— PPA 

Chairman of Board J. L. Badger 

President R. W. Hersey 

Treasurer F. S. Browning 

Radio-TV Director Jack Wilcher 

Branch Office 

Badger & Browning & Parcher, Inc. 

75 Federal St., Boston 10, Mass. 

Phone: Liberty 2-3364 

THE BAKER ADVERTISING AGENCY, 
LTD. 

1315 Yonge St., Toronto, Ont., Canada 

Phone: Princess 2101 

ABC— ANPA— CAB 

President W. R. Baker 

Vice-President H. F. Baker 

Personnel R. C. Baker 

Copy Chief W. E. Trimble 

Secretary-Treasurer A. N. Nisbet 



We wouldn't know 
where to start 



expressing our 
THANKS . . 



and best wishes to each and 
every one of the many, many 
people whose time and talents 
have helped us build so many 
top-rating Radio and T-V Shows ! 



COMPTON ADVERTISING, INC. 

NEW YORK • CHICAGO • CINCINNATI • MILWAUKEE • HOLLYWOOD 



145 



♦ ♦ ♦ ADVERTISIN 

Arcfiunl F.\rruli%«'> H. S. HaMn, 

k. W. Jonov r.. S. Wiillarr. K. D. All.. . 

lini. J. K-. MrEarht-rn, C H. Sloan, D. E. 

Smith. Carl Hrown 

Spacr Hii\er ^- ^-f*ok 

K.i.lio Dirr.tor Jack V. Horirr 

\^>l. Hailio Dir W. (Doc) Lindsty 

Protlurlion Arnold Acton 

Kadio & Tinif IJiner Lonoio Dij^lilon 

1557 MacKnv Si., Moniiral. Qiu\ 

Phoni:' llailMMii «)2i: 

Manager (;al.«irl Lanjilais 

Rofiio iccotints: General Foods, Ltd.; 
Canada l*arkrrs. Lid. (Soap Division); 
Adam- Brand". Salts, Ltd.; Frigidairc Prod- 
iiri!. of Canada, Ltd.; The Tea Bureau; The 
Carnation (-o«, Ltd.; While Laboratories. 
Inr. (Feenamint) ; Supreme Drug, Ltd. 
( Ammi-dent and Polident) ; Eversharp, 
Inc.: Manufarlurer!. Lifr Ins. Co.; H. Clay 
(.lovt-r Co., Inc. 

71 Arroiinis: Fripidain- ( Products) of 
< anada. I td. 

BALDWIN, BOWERS & STRACHAN, 
INC. 

374 Delaware Ave., Buffalo 2, N. Y. 
Phone: Madison 6020 



G AGENCIES 



A A A A- ABP- ANPA— AFA— NO AB— PP A 

Presidtnl William M. Baldwin 

Virc-President Everett L. Bowers 

Treasurer Kenneth Slrachan 

Bad io~TV Director... Everett L. Thompson 
Copywriters & Producers. .Joseph H. Radder, 

Catharine D. Walsh, Malcolm L. Barney, 

Leon A. McNaniara 
Traffic Helen L. Goodwin, Nora L. Cuff 

liadio Accounts: American Stores & Co., 
Syracuse; Blue Dew Corp., Buffalo; Brost 
Motors, Inc., Buffalo; Buffalo Industrial 
Bank, Buffalo; Buffalo Optical Company, 
Buffalo; Crystal Beach Transit Co., Buffalo; 
Dodds Dairy, Buffalo; Erie County Savings 
Bank, Buffalo; First Federal Savings & Loan, 
Buffalo; General Ice Cream Corp., Sche- 
nectady; Hambleton Terminal Corp.; Buf- 
falo; Karl's Dairy, Buffalo; Kelly Bros. 
Nurseries, Inc.; Dansville; Kenmore Mo- 
tors, Kenmore; Mernan Chevrolet, Buffalo; 
'Milk Dealers & Producers, Buffalo; National 
Pet Foods, Inc., Buffalo; Niagara Frontier 
Transit System, Buffalo; NuWay Markets, 
Buffalo; Old Dutch Foods Inc., Blasdell; 
Pepsi Cola Bottling Co. of Buffalo, Buffalo; 
Pepsi Cola Bottling Co. of Rochester, Buf- 
falo; Pepsi (>ola Bottlers Inc., Syracuse; 



Where millions 
turn for 
entertainment 



FOR BRISTOL-MYERS CO. 

"Jackie Gleason Show"- CBS-TV 
"The Alan Young Show"- CBS-TV 
"Break the Bank"- ABC-RADIO 
"Spade Cooley"- KTLA 



FOR THE BORDEN COMPANY 

'Treasury Men in Action"— NBC-TV 

■Frosty Frolics"- KTLA 

•Fun & Fortune'-WCAU-TV 

FOR THE WELCH GRAPE JUICE CO., Inc. 

Howdy Doody-- NBC-TV 



DOHERTY, 

CLIFFORD, STEERS & 

SHENFIELD, INC. 



ADVERTISING 

350 FIFTH AVE., NEW YORK 1, N.Y. 



146 



ADVERTISING AGENCIES 



Pratt & Lambert, Buffalo; Sears Roebuck & 
Co., Buffalo; Seven-Up Bottling Co. of Buf- 
falo, Buffalo; William Simon Brewery, Inc., 
Buffalo; Villa-Pontiac, Buffalo. 

TV Accounts: Adam Meldrum & Ander- 
son Co., Buffalo; Brost Motors, Inc., Buf- 
falo; Crystal Beach Transit Co., Buffalo; 
Dodds Dairy, Buffalo; Erie County Savings 
Bank, Buffalo; General Ice Cream Corp., 
Schenectady; Hambleton Terminal Corp., 
Buffalo; Kenmore Motors Co., Inc., Ken- 
more; Maxson Cadillac-Pontiac, Buffalo; 
Milk Dealers & Producers, Buffalo ; National 
Pet Foods, Inc., Buffalo; Niagara Frontier 
Transit System, Buffalo; NuWay Markets 
Buffalo; Pepsi Cola Bottling Co. of Buffalo 
Buffalo; Pepsi Cola Bottling Co. of Roches 
ter, Rochester; Pepsi Cola Syracuse Bottlers, 
Inc., Syracuse; Sears Roebuck & Co., Buf 
falo; Seven-Up Bottling Co. of Buffalo 
Buffalo; William Simon Brewery, Inc., Buf 
falo; Joseph Strauss Co., Inc., Buffalo; Trico 
Products Corp., Buffalo. 

BARLOW ADV. AGENCY, INC. 

742 James St., Syracuse, N. Y. 

Phone: SYracuse 9-6644 

AAAA— ABP— ANPA— AFA 



Acting President A. A, Goodhart 

Vice-Pres. & Acct. Exec E. S. Crawford 

Vice-Pres. & Copy Chief J. J. Hines 

Media Director F. B. Tompkins 

Art Director H. C. Millard 

Prod. Mgr Mark Hughes 

TV-Radio Director Bud Stapleton 

Radio Accounts: Dairymen's League Co- 
op (Milk, Cheese, Ice Cream), New York, 
N. Y.; Lincoln Bank (Commercial Bank), 
Syracuse, N. Y.; Procino-Rossi (Macaroni 
Products), Auburn, N. Y.; C. A. Durr Pack- 
ing Co. (Meat), Utica, N. Y. 

TV Accounts: Dairymen's League Co-op 
(Milk, Cheese, Ice Cream), New York City; 
Will & Baumer Candle Co. (Candles), Syra- 
cuse, N. Y.; C. A. Durr Packing Co. (Meat), 
Utica, N. Y. 

BARNES CHASE COMPANY 

530 Broadway, San Diego 1, Calif. 

Phone: Franklin 7771 

AAAA— ABC— ANPA— APA—NOAB 

Owner N. R. Barnes 

Vice-Pres., Acct. Exec. . .George L. Hawkins 

Vice-Pres., Acct. Exec Norman Foster 

Radio-TV Director Peter J. Piper 



SHERMAN & MARQUETTE 



ADVERTISING 



g=s 



CHICAGO 



NEW YORK 



147 



HOLLYWOOD 



ADVERTISING AGENCIES 



lt»38 WiUhire HImI^ Los Angtles 17, Calif. 
Phoiu-: DU 4-1193 

Manafcrr (^harlrs V. Davis 

Hadio-Tl' Accounts: \Ve>lpate-Sun Harbor 
I'.o. (Hrra.-t O' (.hirken Tuna), Qualitee 
Dairy Prothirts (Dairy Products), Security 
Bank (Hanking), San Diego IVileral (Sav- 
ing» and I.oan^t: l-igucroa Hotel, Los An- 

TED BATES & CO. 

630 Fifth Ave., New York 20, N. Y. 

Piione: JUdson 6-0600 

A,\A-ANPA— PPA-NAOH— ABC— lAAG 

Partners Theodore L. Bates, 

Jo>eph R. Bu>k, Thomas J. Carnese, 
Walker G. Everett. Clinton S. Ferris, Thos. 
F. Harrington, Fdward F. Hudson, Wil- 
liam IL kearns, Jolm M. Ly(Kn, D. Kohert 
Parman, Clifford N. Parsells, H. Austin 
Peterj-on, T. Rosser Reeves, Edward P. 
Small 

Ptr. Chg. Radio-TV H. Austin Peterson 

Mgr. Radio-TV Depl Lester A. Weinrott 

Bu8ine*>!i Manager Jolin Doherty 

New Prog. Dev Vincent Rowe 

Film Production Thomas McAndrews 

TV CiommerciaU Herh (»unter, 

(#ene Lessere 



Mgr. Time Buying Dept Ned Midgeley 

Time Buyers MacDonald Dunbar, 

Bill Kennedy, Chris Lynch, Al Petcavage, 

Dick Mann 
Radio & TV Producers Jay Clark, 

Allan Dingwall, Jr., John Thompson, Grant 

Tyler, Ed Brown 
Director Press Dept Benson Inge 

Branch Office 
Room 1014, Taft Bldg., 

1680 North Vine St., Hollywood 28, Calif. 
Phone: HOllywood 9-2161 
Partner in Charge of 

Radio & TV Austin Peterson 

Producers Harry Saz, Frank O'Connor 

Office Mgr Mae Collins 

Radio Accounts: Colgate-Palmolive-Peet 
Co. (Colgate Dental Cream, Palmolive 
Shave Creams, Palmolive Soap, Octagon 
Products), Continental Baking Co. (Wonder 
Bread, Hostess Cup Cakes), Grocery Store 
Products (Kitchen Bouquets), Carter Prod- 
ucts, Inc. (Carter's Little Liver Pills), Amer- 
ican Home Food Products (G. Washington 
Instant Coffee), Standard Brands, Inc. (Blue 
Bonnet, Royal Puddings), Brown & William- 
son (Kool, Viceroy Cigarettes, Life Ciga- 



THE 



Arnold Cohan Corporation 

460 WEST 34 STREET INEW YORK 1 , N. Y. 

ADVERTISING 

TELEVISION 
RADIO 



Tel.: Wis. 7-4700 



148 



ADVERTISING AGENCIES 



relies), American Home Foods (DuflPs 
Mixes), American Sugar Refining Co. (Dom- 
ino Sugar), Minule Maid Corp. (Minule 
Maid Frozen Orange Juice, Minii Maid 
Lemonade Mix). 

TV Accounts: Colgate-Palmolive-Peet Co. 
(Colgale Denial Cream, Palmolive Shave 
Cream, Palmolive After Shave, Palmolive 
Soap), Continental Baking Company (Won- 
der Bread), Brown & Williamson (Kool, 
Viceroy Cigarettes), American Home Foods 
(Instant G. Washington Cofifee, Duff's 
Mixes), Minute Maid Corp. (Minute Maid 
Frozen Orange Juice, Minit Maid Lemonade 
Mix), Standard Brands, Inc. (Blue Bonnet 
Margarine, Royal Puddings), Carter Prod- 
ucts (Carter's Little Liver Pills, Nair) ; CBS 
Columbia TV Sets. 

BATTEN, BARTON, DURSTINE & 
OSBORN, INC. 

383 Madison Ave., New York 17, N. Y. 

Phone: ELdorado 5-5800 

AAAA— ABC— ABP— ANPA— APA— NOAB 

PPA— SNPA 

Chairman of Board Bruce Barton 

Vice-Chmn. of Board Alex F. Osborn 

Pres. & Chair, of Exec. Com B. C. Duffy 



Exec. V.P. in Chg. Western Offices 

John C. Cornelius 
Exec. V.P. in Chg. Creative Services 

Charles H. Brower 
Exec. V.-P. in Chg. Client 

Relations J. D. Danforth 

Exec. V.-P. in Chg. Oper., 

Treasurer E. B. Manchee 

Secretary Eugene T. McQuade 

V.-P. in Chg. Radio, TV. ..Arthur Pryor, Jr. 
V.P. in Chg. of New Program 

Development James Bealle 

Chairman Radio-TV Plans Bd. 

Carroll P. Newton 

V.P. in Chg. of TV Robert L. Foreman 

Talent Contracts Katherine V. Winn 

V.P. in Chg. of Media Fred Barrett 

Dir. of Prod, in Chg. of all TV 

Producers and Directors Hugh Rogers 

Super. Com'l. Copy Arthur Bellaire 

Mgr. of Time Buying Dept. .Frank Silvernail 
Director of Public Relations and 

Publicity Dept W. Barry McCarthy 

Group Head Time Buyers. .Elenore Scanlan, 

Fred Stoutland, Robert Tatum 
Time Buyers Mary Ellis, 

Hope Martinez, Richard McKeever, George 



LENNEN & NEWELL, INC. 

ADVERTISING 



NEW YORK and BEVERLY HILLS 



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ADVERTISING AGENCIES 



TulL. \\ alliT t ortr>r. Httltrit (^riif. join) 
Sinnott 
M|ir. of H;iilii) Prom, nnii 

Mrrrli.-in(li>infi \{. (". liiowii 

lirnnrh Oflitrs 

1220 Slalli-r Onir. MM^.. Hosioii lO, Mass. 

Pliotir: III l>lKir«l 2-0130 

Virr-Prr«.i«liMil IVancis W. Hiilcli 

Raiid ltiiil(lin»i. Uiiffalo 3. N. Y. 
Phoni-: Clrvtlaiul 791.) 

Vire-?residenl Alan M. Ward 

919 N. Mirliip;in A\r., Cliirauo 11. III. 
Plionr: Sr|).Tior 7-9200 

Virr-Pr.-idi 111 11. 11. Ilanpt 

in:»0 IVrmiiial Towrr, Cl.x.-laiid l.i, O. 
Plioiu-: TOweis 1-7270 

Virf-Prr>id«*nl E. E. Marine 

l«.>ft Penoli>rot HIdp., Delroit 26, Mirli. 
Plionr: WOodward r)-0620 

Vice-Prr*id«*nl Hcdx-rt E. Ander>on 

1680 N. Vinr St., ll«.llvwood 28, Calif. 
Plioni': IKHhwood 9-7337 

Vi^f••Pr»•^idl•rll Wayne Tiss 

63(.3 VliMiirr HIv.L l.o> Anpeirs 36, Calif. 
Plion.-: WKhst.r 1-1234 

Vir.-Pr...id.-ni A. W. Neally 

\. W. n.ind Uldp., Minn.apolis 2, Minn. 
IMiont-: I.lnroln 8401 



Vicr-President E. A. Cashin 

V.P. in Clis. Western Offices 

J. C. Cornelius 
(;ranl Hid}?., Pittsburgh 19, Pa. 
Plione: (iUant 1-8060 
Vice-President Leon D. Hansen 

2200 Huss Bldg., San Francisco 4, Calif. 

Phone: SUtter 1-2232 

Vice-President J. G. Molheral 

Radio and TV Accounts: Peter Hand 
Brewery Co., Circus Foods, Inc., M. J. B. 
(^o.. Tea Garden Products Co., Penick & 
Ford, Ltd., Inc., Nehi Corp., Wynn Oil Co., 
Minneapolis Brewing Co., F. & M. Schaefer 
Brewing Co., Consolidated Edison Co., Pola- 
roid Corp., Carr-Consolidated Biscuit Co., 
Vick Chemical Co., Foley Mfg. Co., Easy 
Washing Machine Corp., Northrup King Co., 
(ieorge A. Hormel Co., Rexall Drug Co., 
Barcalo Mfg. Co., Curtis Circulation Co. 
(N. Y.), Blum's Candies, DeSoto Division 
(Chrysler Corp.), B. F. Goodrich Co., Wild- 
root Co., Inc., Murino Co., Inc., Westclox 
(div. of General Time Corp.), Gallo 
Winery, E. & J., Pacific Telephone & Tele- 
graph Co., Minnesota Mining & Mfg. Co., 
American Tobacco Co., D. L., Marine Mid- 
land Trust Co., Ethyl Corp., General Baking 




Now -tha firsf mutli-purpose, all-in-one 
"'e-communicotions consulting service. What 
' ever the porticolor problem, William J. Scripps 
Aitoctflte* is most opt lo have the answer. 

Opefoting or projected radio-television 

• jtions, ad ogencies, private industries, public 

— y ■-•rvice groups and others are clients for radio, 

""" leleviyon, multiplex, facsimile, teletype, radar, 

sonor, film or recording — they see the sell 

in electronics end allied fields. 

Williom J. Scripps Associates will plan, 
•ngineer. design and construct the desired 
'.ysfem. long-term market and technical 
'^veorch, end economic guidance are addi- 
tional t«rvicet. More limited consultation is 
otto ovailobi*. 

Industry, public service or government — 
domestic or foreign— your interests can best 
be t«rv«d by ^ ^ 

^ J^ 

WIUIAM ). SCRIPPS ASSOCIATES 

Tlll-COMMUNICATIONS CONSULTANTS 
286 SOUTH WOODWARD, BIRMINGHAM, MICH. 

•«•• r«>t. M f . *tti'-t^t>jf.. It C • Tuho. Okla^N>>mo • lot Aflgdot, Calif 



Conodo • London, Enolond 



FRIEND REISSMcGLONE 

advertising 

221 WEST 57tti STREET, N. Y. 19 



Radio 
television 
Merchandising 
Pul lie Relations 



write for our brochure — 

"TV SUCCESS STORIES' 



150 



• * • 



ADVERTISING AGENCIES 



• • • 



Co., E. I. DuPont de Nemours & Co., Hamil- 
ton Watch Co., United Fruit Co., Fort Pitt 
Brewing Co., Cream of Wheat Corp., Farm- 
ers & Mechanics Savings Bank (Minn.), 
Minneapolis Brewing Co., Scott-Atwater Mfg. 
Co., Inc., Northwestern Bell Telephone Co., 
Bausch & Lomb Optical Co., Tenessee Coal, 
Iron & RR Co., Armstrong Cork Co., Gen- 
eral Electric Co., United States Steel Corp., 
Crosley Division Avco Corp., Electrolux 
Corp., Personal Products (Jonny Mop), 
Libby McNeil & Libby (Frozen Foods), Na- 
tional Cranberry Assoc, Gemex Watch Bands, 
Lever Bros. (Breeze & Swan), Zenith Radio 
Corp. (Hearing Aid), J. R. Wood & Sons. 

ADRIAN BAUER ADVERTISING 
AGENCY, INC. 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: KIngsley S-THTO 

ANPA 

Chairman Adrian Bauer 

President Alan R. Tripp 

Vice-President HaroM linestone 

Vice-President W. Laurence LePage 

Art Director David X. Miller 

Production Manager l\. J. Gribbin 

Copy Chief Frederick Goldman 



Radio & TV Director David Kaigler 

Space Buyer Sylvia P. Etkin 

Radio Accounts: Adelphia Hotel, Broad 
St. Trust Co., Cayuga Federal Savings & 
Loan Assoc, J. Frank & Sons (Carbonated 
Beverages), Land Title Bank & Trust Co., 
Phila., C F. Simonin's Sons, Inc. (Pop- 
corn Oil reasoning), Phila., Pa.; Woodlawn 
Farm Dairy Co., Scranton, Wilkes-Barre, Pa. 

TV Accounts: Land Title Bank & Trust 
Co., Phila., Pa.; Quaker City Chocolate & 
Confectionery Co., Inc. ("Good and Plenty" 
Candy), Phila., Pa.; Phila. Dairy Products 
Co., Inc. 

BEAN ADV. AGENCY 

136 N. Delaware St., Indianapolis 4, Ind. 

Phone: FRanklin 4248 

Owner Haiold Bean 

Radio-TV Accounts: L. S. Ayres & Co., 
Wayside Floral Gardens; Central Supply Co., 
Indianapolis Custom Auto Show. 

BEAUMONT, HELLER & SPERLING. 
INC. 

()[h & Wa'nut Sts., Reading, Pa. 

Phone: 5-4311 

ABP— ANPA 

President Donald T. Beaumont 



PRODUCT 

ERVICES inc. 

cAavertiding. — 



^ TELEVISION 
i^ RADIO 



10 East 44 St., New York City 17 
MUrrav Hill 7-0204 



WHY IS AP 




THE BEST? 




BECAUSE— Ar has mora 


new3 


correspondents, 


more 


news bureaus, 


more 


miles of news 


wire 


than any other 


news 


service. 





151 



^ 



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L 



CLAIRE MANN 

PRODUCER - STAR 

W)Z-TV 
"Glamour Show" 
It's A Woman's World" 



ADVERTISING AGENCIES 



Vice-Pres. & Sec L. J. Sperling 

Vice-Pres. & Treas R. F. Heller 

Art Director R. R. Glassmire 

Gen. Production Mgr H. FetterhofE 

Publicity Director Marion W. Nagle 

Media & Research Dir K. W. Erdman 

Radio & TV Dorathea Hassler 

Radio Accounts: Bowers Battery (Batter- 
ies & Spark Plugs), Reading; Maier's Bak- 
ery, Reading; St. Lawrence Dairy Co., Read- 
ing, Pa,; Consumers Gas Co.; Eastern Gas 
Assn.; Ontelaunee Orchards. 

TV Accounts: Crystal Rock Bottling Co. 
(7-Up), Reading, Pa.; Lancaster County 
Gas Co. (Public Utility) ; The Lebanon 
Valley Gas Co. (Public Utility) ; The Har- 
risburg Gas Co. (Public Utility) ; York 
County Gas Co. (Public Utility). 

HERBERT S. BENJAMIN 
ASSOCIATES, INC. 

234 Main, Baton Rouge 1, La. 

Phone: 3-2847 

ABP— AFA 

President Herbert S. Benjamin 

Vice-President Lee Herzberg, Jr. 

Vice-President Allan R. Brent 

Secretary R. K. Goldberger 

Treasurer Dorothy Dennis 

Art Director Marlyn Alexander 

Radio Director Thomas B. Rhodes 

Radio Accounts: Capital Building & Loan 
Association (Loans), Baton Rouge, La.; Fi- 
delity National Bank (Banking), Baton 
Rouge, La.; Kornmeyer Furniture (^jmpany 
(Furniture), Baton Rouge, La.; Longwood 
Plantation (Syrup), Baton Rouge, La.; Lev- 
enson's (Decorators), Baton Rouge, La.; 
United Credit Company (Loans), Baton 
Rouge, La. 

VICTOR A. BENNETT CO., INC. 

511 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-2186 

ABP— ANPA— PPA 

President Victor A. Bennett 

Vice-President Mortimer Bryans 

General Manager Edward D. Kahn 

Art Director Lazslo Razel 

Radio Accounts: Longines-Wittnauer 
Watch Co., Inc. (Longines-Wittnauer 
Watches). 

Radio-TV Accounts: Longines-Wittnauer 
Watch Co., Inc. (Longines-Wittnauer 
Watches), Your Lucky Star Lobster (Foods), 
New York, N. Y. 

BENNETT, WALTHER & 
MENADIER, INC. 

69 Newbury St., Boston 16 
Phone: Kenmore 6-3820 
ANPA 
President Nelson Bennett 



Exec. V.P.. 
Vice. Pres.. 



.Edwin C. Whittemore 
. . Henry E. MacDaniel 



BENTON & BOWLES, INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-1100 

ANPA— AAAA— APA NOAB 

ABP— PPA 

Chair, of Exec. Com Atherton W. Hobler 

Chair, of the Board. . .William R. Baker, Jr. 

President Robert E. Lusk 

Vice-President & Secy Edward R. Beach 

V.-P. in Chg. Radio-TV Walter Craig 

Bus. Mgr. Radio-TV... William E. Schneider 

Dir. TV Production Tom McDermott 

Dir. Radio Production Paul Roberts 

Dir. Film Production Herb Leder 

TV Production Dir William Vallee 

Casting Director Ann Howard 

Directors Wilfred S. Roberts, 

Oliver Barbour, Charles Fisher, Carl East- 
man, Don Wallace, Ralph Starr Butler, 
Jr., Arthur Richards, Lawrence White, 
Olga Druce, Maximilian Bryer, Douglas 
Burch, Elizabeth Shay, Irwin Segelstein 

V.-P. in Chg. Marketing Charles Pooler 

Radio & TV Time Buying 

Supervisors Fred Apt, 

Mary McKenna, Tom Carson 

Time Buyers Frank Carvel, 

Muriel Mack, Arlene Koch, Marion Jones, 
Ann Janowicz, Paul Benson, Thelda Cor- 
dani 

V.-P. & Dir. Pub. Rel Holcombe Parkes 

Director Publicity Richard K. Bellamy 

Branch Offices 
6253 Hollywood Blvd., Hollywood 28, CaliL 
V.-P. in Chg. of 

West Coast Operations Al Kaye 

Radio Program Prod Murray Bolen 

TV Program Prod William States 

Hollywood Office Mgr Mary Edith Stahl 

West Coast Pub. Mgr Jean Meredith 

91 Yonge Street, Toronto, Canada 
William H. Fleischman 
Radio Accounts: Association of American 
Railroads; General Foods Corp. (Post's 40% 
Bran Flakes, Post's Sugar Crisp, Post's 
Raisin Bran, Post's Puffed Products, Dia- 
mond Crystal Salt, Maxwell House Coffee, 
Instant Maxwell House Coffee, Ridgways 
Tea, Yuban Coffee, Bliss Coffee, Gaines Dog 
Food, Log Cabin Syrup, Snider Condiments, 
Baker's Chocolate, Certo, Sure-Jell) ; Bi- 
tuminous Coal Institute; The Procter & 
Gamble Company (Tide, Camay, Ivory 
Snow, Prell, The White Naptha) ; The Best 
Foods Company (Hellman's Mayonnaise, 
Best Foods Mayonnaise, Nucoa, H-0 Oats, 
Presto, Farina, ()ld Homestead French Dress- 
ing) ; The AVCO Manufacturing Corp. — 
Crosley Division (Crosley Electric Ranges, 
Freezers, Dishwashers, Air Conditioners, 



153 




GREGG SHERWOOD 



154 



ADVERTISING AGENCIES 



Complete Kitchens, Shelvador Refrigerat- 
ors) ; The Pepperell Manufacturing Co.; 
American Express (Travelers Cheques) ; 
Norwich Pharmacal Co. (Pepto-Bismol, Un- 
guentine, Zemacol, Norwich Aspririn) ; 
Brewing Corp. of America (Carling's Red 
Cap Ale); Cigar Institute of America; Ben- 
son & Hedges (Parliament Cigarettes, Vir- 
ginia Rounds Cigarettes) ; French Govern- 
ment Tourist Office. 

TV Accounts: General Foods Corp. (Max- 
well House Coffee, Post's Cereals, Ridgways 
Tea, Diamond Crystal Salt, Instant Maxwell 
House Coffee, Bliss Coffee, Baker's Choco- 
late, 4-in-l Cocoa Mix, Certo, Yuban Coffee, 
Gaines Dog Food) ; Procter & Gamble Com- 
pany (Tide, Camay, Prell, Ivory Snow) ; 
The AVCO Manufacturing Corp. — Crosley 
Division (Crosley Electric Ranges, Shelva- 
dor Refrigerators, Freezers, Complete Kitch- 
ens, Dishwashers, Air Conditioners) ; The 
Best Foods, Inc. (Nucoa, Hellmann's Mayon- 
naise, Presto, H-0 Oats, Farina, Sandwich 
Spread, Horseradish, Mustard, Fannings 
Bread and Butter Pickles, Old Homestead 
French Dressing) ; Norwich Pharmacal Com- 
pany (Pepto-Bismol, Norwich Aspirin) ; 
Brewing Corp. of America (Carling's Red 
Cap Ale); Benson & Hedges (Parliament 
Cigarettes). 

ALFRED PAUL BERGER COMPANY, 
INC. 

9 East 48th St., New York 17, N. Y. 
Phone: PLaza 9-4703 
ABP— PPA— PANY 

Pres. & Treas Alfred Paul Berger 

Secretary Florence Berger 

Space Buyer Jane Ellenbogen 

Account Executive Sidney Rosendorf 

Production Manager Gilbert Tockerman 

Radio-TV Accounts: Pilot Radio Corp., 
Long Island City, N. Y.; Toffenetti Restau- 
rant, N. Y. C; Orpheum Shops, N. Y. C. 

BERMINGHAM, CASTLEMAN & 
PIERCE 

136 East 38th St., New York 16, N. Y. 

Phone: LExington 2-7550 

AAAA— ABP— APA— NOAB 

President Arch Bermingham 

Directors Herbert Lorentzen, 

James Walker, Porter F. Leach 

Radio, TV Director John H. McNeil 

Production Manager Robert E. Rosegren 

Radio Accounts: Griffin Mfg. Co., Inc. 
(Shoe Polish); Pilgrim (Laundry Service); 
Whitbread & Co., Ltd. (Imported Ale & 
Stout), London, England; Aerolineas Agen- 
tinas (Airlines). 

TV Accounts: Griffin Mfg. Co. (Shoe 
Polish), Brooklyn, N. Y. 



TED BERNSTEIN ASSOCIATES 

51 Madison Ave., New York 10, N. Y. 

Phone: MUrray Hill 5-3730 

ABP— PPA— NOAB 

Owner Theodore H. Bernstein 

Treas., Space & Time Buyer 

Sylvester J. Bernstein 

Art Director Morris Brodis 

Radio Accounts: Eagle Clothes, Inc. 
(Men's Clothing), Tress, Inc. (Retailer 
Men's Clothing), Harry Jay Treu (Furrier), 
New York, N. Y. 

GORDON BEST CO., INC. 

228 N. LaSalle St., Chicago 1, 111. 

Phone: STa. 2-5060 

ABC— ABP— ANPA— APA— NOAB— PPA 

President Gordon Best 

Vice-Presidents Roy M. Kirtland, 

Leroy A. Kling, Frank F. Morr, Burton 

G. Feldman 
Radio, TV Director Richard B. Best 

Radio Accounts: Coyne Electrical School 
(Trade School), Chicago; Foell Packing 
Company (Rose Brand Canned Meats), Chi- 
cago; G. Heileman Brewing Co. (Old Style 
Lager Beer), La Crosse; Key Worth Clothes, 
Inc., Fort Scott; Milner Products Co. (Pine- 
Sol, Anti-K & Gala Powder Bleach), Jack- 
son; Schulze and Burch Biscuit Co. (Flavor- 
Kist Cookies & Crackers), Chicago; Helene 
Curtis Industries, Inc. (Suave Creme Sham- 
poo, Beauty Shop Supplies & Equipment), 
Chicago; General Finance Loan Co., Chi- 
cago. 

TV Accounts: Florsheim Shoe Co., Chi- 
cago; G. Heileman Brewing Co., La Crosse; 
Schulze and Burch Biscuit Co., Chicago; 
Helene Curtis Industries, Inc., Chicago; Mil- 
ner Products Co., Jackson. 

THE Blow CO., INC. 

640 Fifth Ave., New York 19, N. Y. 
Phone: PLaza 9-1717 
ANPA— APA— NOAB— PPA 

Chairman Milton H. Blow 

President F. Kenneth Beirn 

V.-P. in Chg. Radio & TV. .C. Terence Clyne 

V.-P., Dir. Research Dr. E. L. Deckinger 

V.-P., Mgr. Prod. & Art J. E. Garabrant 

V.-P., Dir. Merch Thomas R. Santacroce 

V.-P., Art Director L. L. Schultz 

V.-P., Director Media Walter Smith 

Vice-Presidents Samuel A. Alter, 

Everett C. Bradley, Robert Bragarnick, 
Gordon D. Gates, Alfred E. Hanser, Donal 
O'Brien, John Toigo, Charles P. Tyler, 
John Van Horson 

Spec. Asst. to Pres Ruth Farquhar 

Spec. Asst. to Pres John E. Hamm 

Mgr. Creative Dept Sam Sutter 

Treasurer-Secretary Morris Zinnemann 



155 



THE TALE Of TOPS IN RAVIO 




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KGER 



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37th in Automotivo $toro $alot ^^k 


fKOME 


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35th in Drug $toro $ale« 


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POPULATION 240,000 


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39th in Total Retail $alet 


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POPULATION 810,000 


FAMILIIS 70,000 


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\ TOPS . . . 

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FAMILIES 250,000 


RADIO FAMILIES 60,000 


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■^^ Mott Powerful Station , 


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RADIO FAMILIES 225,000 
RETAIL SALES $750,000,000 


IfTAIL SALES $145,000,000 




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^H 'Mott litlened ^^| 


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FARM INCOME $90,000,000 




^^^long Beach ^^f 
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HOUSEHOLD $3,000.00 


TOPS . . . 


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Greater Coverage of Three Greet Markets 



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156 



ADVERTISING AGENCIES 



Asst. Secretary Anna Hauptman 

Comptroller Joseph Allentuck 

Dir. Radio & TV Programs Roy Winsor 

Dir. TV Commercials Ben Alcock 

Dir. Print Media E. C. Stamler 

Mgr. Print Dept Edward Grey 

Dir. Radio & TV 

Station Relations Don Severn 

Radio & TV Time Buyers Ethel Wieder, 

Edward Fonte, Robert Wolfhurst, Ken 
Kearns, Gerard Van Horson 

Personnel Director Suzanne Walters 

Account Executives Frank Baker, 

Louis Berger, Howard Brod, Tom Byrne, 
Craig Clark, Byron H. Collins, Warren 
Dubin, Robert Grimm, David H. Halpern, 
S. J. Hamilton, Remus Harris, Philip B. 
Hinerfeld, C. P. Hirth, Henry Jacobson, 
Walter P. Kohn, Elizabeth Leeman, Ed 
Meyer, Lawrence D. Milligan, Maurice 
Odquist, Norman Peterzell, Dan Rodgers, 
William Sibert, Kaye Stewart, Charles 
Silliman, Jack Waite, R. J. Wallace, James 
Watt, Lee White, C. N. Van Auken, H. A. 
Vogel 

Branch Offices 

703 Market St., San Francisco 3, Calif. 

Phone: GArfield 14854 

Executive Norman Mork 

1606 N. Argyle Ave., Hollywood 28, Calif. 
Phone: HEmpstead 2377 

Executive Jack Runyon 

Accounts: American Home Products, 
Whitehall Diviison (Kolynos, Kolynos with 
Chlorophyll, Freezone, Melcalose, Anacin, 
Heet) ; Bond Clothes; American President 
Lines; Bulova Watch Co.; Eversharp, Inc. 
(Pens, Pencils, Razors) ; General Aniline 
(Ansco, Ozalid); Hills Bros.; Langendorf 
United Bakeries; Philip Morris & Co. 
(Philip Morris Cigarettes, Spud and Dunhill, 
Bond Street Tobacco); National Distillers 
Products Corp. (PM) ; National Shawmut 
Bank; Pepsi Cola Co.; Procter & Gamble 
(Spic & Span, Lava, Joy, Lilt, Teel, Pert, 
Shasta, Fluffo); Jacob Ruppert Brewing 
Co. (Beer); Lady Esther; Hudson Pulp & 
Paper Co.; Dennison Food Products; Gun- 
ther Brewing Co. 

THE BLAINE THOMPSON CO., INC. 

234 West 44th St., New York 36, N. Y. 

Phone: LO 4-0800 

ANPA— PPA— APA— ABC— NOAB 

President Myer Lesser 

Vice-Presidents Fred Golden, 

Phillip Solomon 
Exec. Vice-Pres. & Radio Time 

Buyer Albert Lee Lesser 

Radio, TV Director Franklin Hobbs 

Research Dir., Time Buyer Ingram Ash 

Production Manager Paul Kutner 



BOTSFORD, CONSTANTINE & 
GARDNER 

115 S.W., 4th Ave., Portland 4, Ore. 

Phono: ATwater 9541 

AAAA— ABC— ABP— ANPA— APA— NOAB 

PPA 

Exec. Vice-Pres Ray Andrews 

V.P. & Space Buyer Frankie Coykendall 

Vice-Pres Stanley Parshall 

Sec.-Treas Merl W. Manly 

Central Bldg., Seattle 4, Wash. 
Phone: ELiot 3523 

Exec. Vice-President C. P. Constantine 

Vice-President W. W. Woodridge, Jr. 

Vice-Pres Reinhart Knudsen 

265 Market St., San Francisco 5, Calif. 
Phone: EXbrook 2-7565 

Pres. & Gen. Mgr David M. Botsford 

Exec. Vice-Pres S. G. Swanberg 

Vice-Pres David H. Botsford, Jr. 

Vice-Pres William Pearce 

Empire State Bldg., New York 1, N. Y. 

Phone: BRyant 9-4845 

Vice-President Elizabeth Eyerly 

Radio Accounts: Columbia River Packers 
Assn. (Tuna — Bumble Bee Brand), Astoria, 
Ore.; Olympia Brewing Co. (Olympia Beer), 
Olympia, Wash.; Western Hotels, Inc. (Ho- 
teletype), Seattle, Wash,; New Washington 
Hotel (Hotel), Seattle, Wash.; Lucky Stores, 
Inc. (Super Markets), San Leandro, Calif.; 
Sego Milk Products (Sego Evaporated Milk), 
San Francisco, Calif.; Poultry Producers of 
Central Calif. (Eggs— Nulaid), San Fran- 
cisco, Calif.; Mayfair Hotel (Hotel), Los 
Angeles, Calif.; Crispie Potato Chip Co. 
(Potato Chips & French Fries), Stockton, 
Calif.; Western Peat Co., Ltd., New West- 
minster, Canada; Wiggins Co., Inc. (Motor 
Oil), Portland, Ore. 

TV Accounts: Olympia Brewing Co. 
(Olympia Beer), Olympia, Wash.; Robt. S. 
Atkins Co. (Retail Clothiers), San Francisco, 
Calif.; Foster Lunch Systems (Moar's Cafe- 
terias), San Francisco, Calif.; Sego Milk 
Products (Sego Evaporated Milk), San Fran- 
cisco, Calif.; Poultry Producers of Central 
Calif. (Nulaid Eggs), San Francisco, Calif.; 
Jantzen Knitting Mills (Jantzen Swim Suits 
& Sun Clothes), Portland, Ore.; Idaho Ad- 
vertising Comission (Idaho Potatoes & 
Onions), Boise, Idaho; Crispie Potato Chip 
Co. (Crispie Potato Chips & "Small Fry" 
French Fries), Stockton, Calif. 

BOWMAN & BLOCK, INC. 

Rand Building, Buffalo 3, N. Y. 
Phone: WA 0137 

President Albert A. Bowman 

Treasurer Nathaniel J. Block 

Copy Chief Gertrude M. Rogers 

Production Manager William Cook 

Radio Accounts: General Electric Supply 
Corp. (GE Major Appliances & TV); The 



157 



ADVERTISING AGENCIES 



Klfinhans (Company (MrnV & Roys'CIoth- 
inpi; Hlur Drw (!or|»»»r;Hion (Washing 
(.r>>lah>; J. N. Adam & (.oiupany (Dopjirt- 
inrnl Slorri; Kobarkrr's (Departmenl 
Slorr»>: H<n> & Kill>, Inc. (Drparlinent 
Slorrji>; North !*aik 1 urnituro (lurnilurc 
Sinrrt: W«M-d & C.oinpain (llardwurf & Ap- 
plianre>. 

Tl Accounts: (ientral Electric Supply 
t'orp. (Hadioii, TV, & Major Appliances): 
J. N. Adam A (.miipany (Department Store): 
HufTalo l.hrlrir Co. ( W Otinjihouse Appli- 
anrr- > ; The Klrinhans (',o. (Men's & Boys' 
r.lothingt: W eeil & Company (Hardware & 
Appliance^); North Park rurniture (Furni- 
ture & Appliance-): Kohacker's (Department 
Store); Iro<pioi> (ias ('orp. ((Jas Appli- 
aneeii) : I anta>liere. Inc. (Nylon Hosiery). 

STANLEY G. BOYNTON & SON 

IV Pierce St.. Birmingham, Mich. 
Phone: Jordan ioKHH 

Pre»ident Stanley (i. Boynton 

Serrclary Vnielia E. Silvestri 

Treasurer Huth A. Speelman 

lirnnrh Office 
i: E. 42nd St.. New York 17, N. Y. 
Phone: Mlrray Hill 2-0086 
Kntlitt in Hunts: |{adi.» Bilde Class, Wes- 
ley Kadio League, (iahary Hour. National 
Tennis Ma|ehe»». Davis Cup Series. 

BOZELL & JACOBS. INC. 

.SIO Kl. riri. iJMg.. Oriiuha 2. Nebraska 
Phone: Jack-on 8030 

Pre-ident Morris E. Jacobs 

Vwc. V..P F. C. Miller 

Copy <>hief Henrietta Kieser 

Branch Offices 

1010 Hearht Square, (iliiiago 6, Illinois 

Phon**: (ientral 6-6305 

Prefidrnt Nathan K. Jacobs 

V..P.. Dir. Hadio-TV Philip Bonda 

III Terminal BIdg.. Indianapolis 4, Ind. 
PiM.ne: Lincoln 6.i26 

V.-P. A Manager (Jias. A. Gallup 

2123 Smith Tower, Seattle 4, Wash. 
Phone: Main 014.') 

V.-P. I Manager B. H. Wensberg 

2 V . t:>th St.. New York 36. N. Y. 
Plion.-: MlJrray Hill 7-6210 

'Chairman of Bd Morris K. Jacobs 

Prr^idrnt Donald D. Hoover 

623 Second Ave., Minneapoli" 2, Minn. 
Phone: Main 4327 

V.-P. & Manager Sam Kaufman 

Vife.I»reMdent LloydBorg 

I I rfielrl B'dg . Shr' veport, La. 
Phone: 3-6124 

YJ'., Manager Walter T. PfeifFer 

703 United Gad BIdg., Houston 2, Texa<4 
Phone: Fairfax 4106 

V..P. 4 >tanager W alter T. Pfeiflfer 

813 Thoma»t BIdg., Dallas 1, Texas 
Phone: Bandolph 3428 



V.-P. & Manager M. O. Rike, Jr. 

702 Kass BIdg., 711 14th St., N.W., 

Washington, D. C. 

Phone: Sterling 2406 

Manager Don Underwood 

Radio Accounts: Mutual of Omaha (In- 
surance), Omaha; Staley Milling Co. (Ani- 
mal & Poultry Feeds), Kansas City, Mo.; 
Storz Brewing Co. (Beer), Omaha; Nebras- 
ka Clothing Co., Omaha; Metropolitan Utili- 
ties District, Omaha; Gland-0-Lac (Poultry 
Medicine), Omaha; Skinner Mfg. Co. (Mac- 
aroni Prods., Cereals), Omaha; J. L. Bran- 
deis & Sons (Dept. Store), Omaha; Iowa 
Master Breeders, Inc. (Hatchery), Onawa, 
la.; Ak-Sar-Ben (Horse-, Livestock Shows, 
Rodeos, etc.), Omaha; Stock Yards Natl. 
Bank, Omaha; Higgins Cleaners, Omaha: 
Eaton Metal Prods. Co. (Storage Tanks, 
etc.), Omaha; Yager Seed & Nursery Co. 
(Hybrid Seed, Corn. etc.). Fremont, Nebr.; 
Andrew Murphy & Son (Chrysler, Plymouth 
Dealer), Omaha; General Appliance Co.., 
Omaha; Livestock Nat'l. Bank, Omaha; Bi- 
States Distributing Corp. (Appliances), 
Omaha; Major Appliance, Omaha; Sample- 
Hart Motor Co. (Ford Dealer), Omaha; 
Omaha & Co. Bluffs Street Railway, Omaha; 
Douglas County Bank, Omaha; Occidental 
BIdg. & Loan Co., Omaha; Milder Oil Co., 
Omaha; Easy Parking Co. (Parking Lots), 
Omaha; Chicago Herald-American, Chicago, 
111.; Phoenix Table Mat Co. (Stove Mats). 
Chicago, III.; Leaf Brands (Gum, Candy), 
(Chicago; Central Illinois Elec. & Gas Co., 
Rockford; Northwestern Tel. Co., Freeporl. 
111.; Pollyanna Shop (Ladies Wear), Chi- 
cago; Intra State Telephone Co., Galesburg, 
III.; Pfaff Sewing Machine Corp., Chicago, 
111.; Central Natl. Bank, Chicago; Master 
Yogurt, New York; Julian Freirich, Inc. 
(Smoked Meats), New York; Hickory Val- 
ley Farm (Epicurean Foods by Mail), 
Stroudsburg, Pa.; Earl Hayes Chevrolet Co., 
Dallas; Finney Bakery, McKinney. Tex.; 
Lyon-Ciray Lumber Co., Dallas; Radio City 
Distributing (^o. (Appliances), Dallas; Dal- 
las Zone (Chevrolet Dealers, Dallas. 

TV Accounts: Mutual of Omaha (Insur- 
ance), Omaha; Staley Milling Co., K. C, 
Mo.; Storz Brewing Co., Omaha; Nebraska 
r:iolhing Co., Omaha; Metro. Util. Dist., 
Omaha; Skinner Mfg. Co., Omaha; J. L. 
Brandeis & Sons, Omaha; Andrew Murphy 
& Sons. Omaha; Milder Oil Co., Omaha: 
Stock Yards Nat'l. Bank, Omaha; General 
Appliance Co., Omaha; Livestock Nat'L 
Bank, Omaha; Northern Natural Gas Co., 
Omaha; Omaha & Council Bluffs Street 
Railway Phoenix Table Mat Co., Chicago, 
111.; Wholesale Plant Growers Assn., Chi- 
cago; Security Savings & Loan Assn., Cleve- 
land, O.. Chicago; Pfaff Sewing Machine 
C«., Chicago; Chicago Herald-American; 



158 



ADVERTISING AGENCIES 



Master Yogurt, N. Y.; Julian Freirich, Inc., 
Stroudsburg, Pa.; Earl Hayes Chevrolet Co., 
Dallas, Tex.; W. A. Green Co. (Dept. Store), 
Dallas; Dallas Zone Chevrolet Dealers, Dal- 
las; Radio City Dist. Co., Dallas; A. B. Cass 
Jr. (Real Estate), Dallas. 

ARTHUR BRAITSCH ADV. 

528 Hospital Trust Bldg., Providence 3, R. I. 

Phoiir: DExNr 1-53 1 :^. 1-41 15 

ABP— APA— ANPA 

Radio Director Arthur Brailscli 

Secretary Frances N. Goodwin 

Time Buyer John A. Lo'imer 

Radio Accoiinls: Hillside Dairy Farms 
(Dairy), Oaklawn, R. I.; Palladium Ball- 
room (Dancing), Warwick, R. I.; Repub- 
lican State Central Committee, Providence, 
R. I. 

TV Accounts: Hillside Dairy Farms 
(Dairy), Oaklawn, R. I.; Republican State 
Central Comm, Providence, R. I.; Rhode 
Island Hosptal Trust Co. (Banking), Provi- 
dence, R. I.; Strand Theater (Movies), 
Providence, R. I.; Weybosset Markets (Food 
Stores), Providence, R. I.; Roger Williams 
Savings Fund & Loan Assn., Providence, R. I. 

THE J. CARSON BRANTLEY ADV. 
AGENCY 

Owen Bldg., Salisbury, N. C. 
Phone: 900 

Pres.-Radio Dir J. Carson Brantley 

Sec.-Treas A. R. Monroe 

Production June Brantley 

Art Director Gladys Dudley 

Radio Accounts: Carolina Beverage Corp. 
((^Jieerwine, Caravan), Isenhour Brick & 
Tile Co., S.ilisbury; Duke Power Co, Char- 
lotte; Owen Drug Co. (0-N for Colds), 
Salisbury, N, C, L. B. Coulter Co. Cos- 
metics), Free Enterprise Train. 

TV Accounts: Caroline Beverage Corp. 
(Wine). 

R. C. BRETH, INC. 

:nO Pine St., p. O. Box 128, Green Bay, Wise. 
Phone: HOward 134 
ABP— ANPA— APA 

President R. C. Breth 

Vice-President Victor G. Geisel 

Radio Accounts: Woodlot Seed Co., Nor- 
way, Mich; Tulip Tissues (Lipstick Tissues), 
Green Bay, Wis.; Pro-Camera, St. Paul, 
Minn. 

J. F. BRINLEY ADVERTISING 
AGENCY SERVICE 

4602 Cedar Street, Bellaire 1, Texas 
Phones: MAdison 8686 & MOhawk 4400 
ABP— SNPA— APA 
Gen. Mgr., Dir. of Copy, Sales Prom., 

& Mkt. Hsch J. F. Brinley 

Sec. Treas V. H. Brinley 



Assoc. Radio Dir R. G. Dun-i 

Associate TV Dir M. Getz 

Assoc. Art Dir D. Ackley 

BRISACHER, WHEELER & STAFF 

1660 Bush Street, San Francisco 9, Cr.lif. 

Phone: PRospect 6-2600 

AAAA— ABC— ABP— ANPA 

President Franklin C. Wheeler 

Exec. Vice-President Walter Purdon 

Vice-President Robert Brisacher 

Vice-Pres. & Art Dir Ettore Firenze 

Secy.-Treasurer Mrs. Emil Brisacher 

Copy Chief Lester Friedman 

Space Buyer Eva Ross 

Raido & TV Time 

Buyer Richard Clark 

Prod.-Traffic Mgr Jules P. Daniel 

Radio & TV Producer John H. Butler 

Dir. Research (]harle ^ Roach 

Public Relations Dir Robert HoflEman 

Controller Bryant Miley 

Branch Offices 

350 Fifth Ave., New York 1, N. Y. 

Phone: BRyant 9-5600 

V.P. & Mgr Richard Ide 

Radio Accounts: Van Camp Sea Food Co. 
(Chicken of the Sea & White Star Tuna), 
Terminal Island, Calif.; Hershel California 
Fruit Products (Contadina Tomato Paste), 
San Jose, Calif.; Richmond Chase Co. 
(Hearts Delight Nectars), San Jose, Calif.; 
Pictsweet Foods, Inc. (Frozen Foods & 
Juices, Canned Corn, Peas and Beans), Mt. 
Vernon, Wash.; Rainier Brewing Co. (Bee- 
& Ale), San Francisco; Old Homestead 
Bakery (Butter Nut Bread), San Francisco; 
Wheatena Corp. (Wheatena Cereal), Rah- 
way, N. J.; Kaiser-Frazer Dealer Assn. of 
N. Calif., Emeryville. Calif.; Parsoas Am- 
monia, New York; San Francisco Milk In- 
dustry; California Dairy Industry Advisory 
Board, Sacramento; East Bay Producers 
Council (Milk), Oakland, Calif. 

BROADCAST ADVERTISING 

170 S. Beverly Dr., Brverly Hills, Calif. 
Phone: Bradshaw 2-4840 

President Van C. Newkirk 

Production INTanager Jo' n G. Fryer 

Office Manager Alva Eduardo 

Radio Accounts: Bible Institute of Los 
Angeles, Los Angeles; Church of the Open 
Door, Los Angeles; Morning Chapel Hour, 
Los Angeles, Calif.; Haven of Rest. 

TV Accounts- CaMfornia Institute of So- 
cial Welfare, Bible Institute. 

BROOKE, SMITH, FRENCH & 
DORRANCE, INC. 

8469 E. Jefferson Ave., Detroit 14, Mich. 

Phone: VAUey 2-9700 

AAAA— ABP— NOAB— ANPA— APA— PPA 



159 



ADVERTISING AGENCIES 



(^.hainnan of Board Sturges Dorrance 

Prrtidml Willard S. Frenoh 

Srcrelar>-Trca»urrr Guy C. Smith 

Fjiec, Vicr-rrcrsidcnl Walter C. Avers 

Vicr-I*rr>ident» Vi iii. V. Auxtin. Jr., 

L. C. Harlou, H. H. Ha>lr, 1.. (;rant Mamil- 

Ion, (ieorfie Joliii>loii, II. Keiinelli Jones. 

(".. Allison Monroe, Kicharil Kein>, Hlouiil 

SUde. J. (;. Williams, Clarke C. W ilinoi 

Director of Radio TV Hugh Hole 

New York Dixision 

52 Vanderhilt Ave^ New York 17, N. Y. 
rhone: MUrray Hill 6-lHOO 

Chairman of Hoard Sturpes Dorrance 

V.xrc. Vir«•|•re^ident Tliayer Ridgway 

Virel*r.>ident H. K, Pengel 

Radio Accounts: (Joehel Brewing Co., 
Hud^on Moiiir (ar Co.. MiilliM> Mfji. Corp. 
lYoung^to\«n Kit«lien>», (!hainl>erlain Corp. 
of America (Roek Wool Insulation), De- 
Iroil, Mich. 

TV Accounts: Mullin> Mfg. Corp., The 
Ironite Ironer (]o., Hudson Motor Car Co., 
(voehel Iire\«ing Co.. Sparks W'ithington 
(Sparton Radio-TV" Div.), Jackson, Mich. 

BROOKS ADVERTISING AGENCY 

\\(, W . ;itli M.. !.«,- Aniieles 14, Calif. 
Phone: TRiriitv 0558 
ANPA-AHH— APA 

Radio Mary MrCauley 

Time Buyer A. R. lirooks 

.N-crclary Barbara Voshurgh 

Kudio-Tl' Accounts: Bekins Van and Stor- 
are CoMifiany. W'estrrn Stove Company. 

D. P. BROTHER & CO., INC. 

(General Motors Bldg.. Detroit 2, Mich. 

Phone: TRinitv 2-8250 

APA— AAA A— AN PA— A BP 

NO A B-PPA- A BC- AFA 

President I), p. Brother 

Fxecutive Vice Pres-ident .Clarance Hatch, Jr. 
Vice PreHdenlh Joseph S. Howell, 

(■«rl Ci-orgi, Jr., (»uy S. Warren. Jr. 

Media Director Carl Georgi, Jr. 

Dir. of Marketing Vincent H. Bergmann 

R«-«.4-arch Director Reginald L. Dellow 

Art Dinctor^ I.. R. Mange, K. J. Bowens 

Puhlicit) Director T. H. Moriarly 

Radio & TV Director. . .Kenneth (',. Manuel 
Ai.^1. Radio, TV Dir \\. (,. I urney 

Hudioiy Accounts: Oldsniohile Division, 
Oneral Motors Corporation f Automobiles) ; 
AC .^park Plug Diviftion, (;eneral Motors 
Corporation ( \rf«--»orie'-) . 

FRANKUN BRUCK ADVERTISING 
CORP. 

RKD Bidg., Rorkef.ll.r Center, 
New York 20, N. Y. 

''» : Circle 7-7660 

**»'' Franklin Bruck 

^r' ., ^^- J- Kleinfeld 

Vice-Pretideni lort Heineman 



Railio Time Buyer Joseph Gavin 

Radio Traffic Milton Jurin 

TV Production David Davidow 

Mdse. Director Herbert Gold 

Branch Office 

445 N. Rossmore Ave., Hollywood, Calif. 

Phone: Hillside 7237 

Manager Howard Blake 

Radw Accounts: North American Accident 
Insurance Co., Fashion FVocks, SitRoux Tis- 
sues, Serutan Co. 

TV Accounts: Bowman Gum, Inc., Phila., 
Pa.; Walter H. Johnson Candy Co., Chicago; 
Fashion Frocks, Inc., Cincinnati; Bishop & 
Co., Los Angeles; Rexor Corp., New York; 
Hi-V Corp., Newark; Sitroux, Inc., New 
York, Serutan Co., Russeks. 

CHARLES BRUNELLE ADV. AGENCY 

15 Lewis St., Hartford 3, Conn. 

Phone: 7-0726 

ABP— PPA— APA 

President & Treasurer. .. .Charles Brujulle 

Vice-President Robinson Smith 

BUCHANAN & CO. 

1501 Broadway, New York, N. Y. 

Phone: BRyant 9-7900 

APB— ANPA— APA— PPA— AAAA 

ABC— NOAB 

Chairman John Hertz, Jr. 

Exec. Vice President William Dasheff 

Vice President Joseph D. Dunn 

Vice President Paul Gaynor 

Radio-TV Dir Nat Strom 

Branch Offices 

333 N. Michigan Ave., Chicago, III. 

Phone: ANdover 3-1611 

451 N. La Cienega Blvd., Hollywood, Gal. 

Phone: CRestview 5-5231 

155 Montgomery Street, San Francisco 

BUCHANAN-THOMAS ADV. CO. 

410-412 S. 19th St., Omaha 4, Nebr. 

Phone: ATlantic 2125 
A BP— ANPA— APA— NO AB— PPA 

Partners R. Savage, 

R. Foster, C. Harding, R. Dundis 
Ptnr., Dir. Radio-TV Adam Reinemund 

BURLINGAME-GROSSMAN ADV. 

201 N. Wells St., Chicago 6, 111. 

Phon<': Financial 6-4616 

AAA— ABC— ABP— ANPA 

Owner S. W. Grossman 

General Manager S. S. Kain 

Art Director Al Jacobs 

Production Manager S. E. Miller 

Media Manager Fred Walder 

Radio Accounts: Arvey Corp. (R. V.Lite 
Window Material), Blue Crown Spark Plug 
Co. (Spark Plugs), Chicago, 111. 

TV Account: Blue Crown Spark Plug Co., 
Chicago, 111. 



160 



ADVERTISI NG AGENCIES 



BURNET-KUHN ADV. CO. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-3800 

ANPA— APA— PPA 

President Francis J. Woods 

Vice-Presidents Phillip D. Simons, 

Ellis T. Gash 

Secy..Treas- James H. Kristof 

Radio Director William Coop 

LEO BURNETT COMPANY, INC. 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: CEntral 6-5959 

AAAA 

President Leo Burnett 

Exec. Vice-Pres Richard N. Heath 

Treas.-Media Dir E. Ross Gamble 

Vice-Pres. in chg. Radio W. L. Weddell 

Branch Offices 

677 Fifth Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-9480 

Mimager Donough Prince 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: Hillside 7374 

Manager William Coons 

Radio Accounts: Bauer & Black (Curity 
Products), Chicago, 111.; Brown Shoe Com- 
pany (Buster Brown Shoes), St. Louis, Mo. 
Kellogg Company (Rice Krispies, Corn 
Soya, Corn Pops), Battle Creek, Mich. 
Mars, Inc. (Milky Way, Three Musketeers 
Cocoanut Bar, Snickers), Chicago, 111.; Pills 
bury Mills, Inc. (All Products), Minneapo 
lis, Minn.; The Pure Oil Company (Petro 
leum Products, Bedtime Horlicks), Chicago 
111.; Converted Rice (Uncle Ben's Rice) 
Houston, Texas. 

TV Accounts: Brown Shoe Company (Bus 
ter Brown, Roblee, Air Step, Naturalizer 
Life Stride & Westport Shoes), St. Louis 
^ Mo.; Converted Rice (Uncle Ben's Rice) 
Houston, Texas; Dean Milk Company (Dairy 
Produtcs), Chicago, 111.; Globe Mills (Globe 
A-1 Flour, Globe Biscuit Mix), Los Angeles, 
Calif.; Green Giant Co. (Green Giant Brand 
J Peas, Niblets Brand Corn, Mexicorn, Nib- 
:lets), LeSueur, Minn.; Kellogg Company 
(Brand Cream Style Corn, Rice Krispies, 
Corn Soya, Corn Pops), Battle Creek, 
Mich.; Mars, Inc. (Forever Yours, Snickers, 
Three Musketeers, Mars Bar), Chicago, 111.; 
Pillsbury Mills, Inc. (All Products), Minne- 
apolis, Minn.; The Pure Oil Company (Pe- 
troleum Products), Chicago, 111. 

WALTON BUTTERHELD ADV. 

33 West 42nd St., New York 36, N. Y. 
Phone: Wisconsin 7-7341 

Owner, Manager Walter Butterfield 

Radio Accounts: The Christian Science 
Monitor (Newspaper), Boston, Mass.; 
Maggyanne, Inc. (Wearing Apparel), Los 
Angeles, Calif.; Pulaski Monuments Co. 
(Monuments), New York, N. Y. 



BYER & BOWMAN ADVERTISING 
AGENCY 

66 So. 6th St., Columbus 15, 0. 

Phone: MAin 3276 

ABC— ABP— ANPA— AFA 

Partners Herbert Byer, 

Gus K. Bowman, Joel Burghalter 
Radio-TV Directors Martha Sullivan, 

John D. Metzger 
Account Executives Sandy Hallock, 

Reg Testement, Herbert Wise, W. P. 

Brown, F. W. Munro, Pr., Nicholas Popa, 

Gene Hameroff 

Radio Accounts: Ashland Oil & Refining 
Co. (oil & gasoline), Ashland, Ky.; August 
Wagner Breweries (Gambrinus beer and 
Augustiner beer), Columbus, O.; Neon 
Products, Inc. (signs), Lima; Dollar Fed- 
eral Savings & Loan (bank), Columbus; 
City National Bank (bank), Columbus; 
Farm Bureau (petroleum div.), Columbus; 
Columbus Academy of Medicine (public 
service), Columbus; Buckeye Foods (potato 
chips), Columbus; State of Ohio (annual 
fair), Columbus; Universal Concrete Pipe 
Co. (concrete products), Columbus; Wood- 
Nesbitt, Inc. (automotive dealer), Colum- 
bus; The Styron-Beggs Co. (food products), 
Newark. 

TV Accounts: The Ohio Fuel Gas Co. 
(public utility), Columbus; Ashland Oil & 
Refining Co. (oil & gasoline), Ashland, Ky.; 
Dollar Federal Savings & Loan (bank), Co- 
lumbus; August Wagner Breweries (Gam- 
brinus beer), Columbus; State of Ohio 
(annual fair), Columbus; T. Marzetti Co. 
(salad dressings), Columbus; Buckeye 
Foods, Inc. (potato chips), Columbus; Clean 
Products (wallpaper cleaner), Columbus; 
Kahn's Jewelers, (jewelry), Columbus. 

HAROLD CABOT & CO., INC. 

136 Federal St., Boston 10, Mass. 

Phone: HAncock 6-7600 
AAAA— ABP— ANPA— ABC— AFA 

President Harold Cabot 

Vice-Presidents Edward F. Chase, 

Russell Hunt, James I. Summers, John M. 

Lord, William H. Ganick, John Spellman, 

George R. Griffin, Joseph Wallace 
Exec. V.P. & Treasurer. .Richard P. Holland 

Secretary Edward Glacy 

Production Manager. .Phyllis L. Burlingame 

Editorial Chief H. W. Patterson 

Copy Chief Courtney Crandall 

Art Director William H. Ganick 

Director of Radio Kay Chille 

Radio Accounts: Boston Consolidated Gas 
Co. (Public Utility), Boston; Boston and 
Maine Railroad (Public Utility), Boston; 
Boston and Maine Transportation Co. (Pub- 
lic Utility), Boston; H. P. Hood & Sons 
(Dairy Products), Charlestown; New Eng- 
land Electric System (Public Utility), Bos- 



161 



ADVERTISING AGENCIES 



Ion: N«H Kiiglaiiti l.l«Mtric Sy.-Uin .((»u> 
Div.i iPuhlio I lilily). Hositon; New Eng- 
Unti Trlephon.' & tel.graph Co. (l^Il>li^ 
I tilil> ). Bo>lon; S. S. Piorre Company (Im- 
porln> ami (irocfru), Boston; Wed Ct>a(h 
(.rilU (R«>lHuranl Chain). Boston; Rook of 
Vpr* Corporation ( M«>nunuMils), Barre. Vt. 
11 Actounis: Bt>>tt)n C«»nsolitlateti iras 
( onipan> iruhlir Itility). Boston; Boston 
and Maine Railroad (Pulilic Utility), Bos- 
Ion; H. I*. Hood and Sons (Dairy Prothicls), 
Charlrstown; Nr\s Kngland KltMtric System 
((>a^ I)ivi>ion (Puhlit- Itility), Boston; 
New Knfcland Tidephon*- an«i Telegraph 
Company ( Piildii Itililx). Boston. 

CAHN-MILLER, INC. 

510 St. Taul IMare, Baltimore 2, Md. 

i'lione: SAratoga 4466 

PPA 

President Louis F. Calm 

Vire-Pre^. & Treas C. LeRoy Miller 

Radio 4 TV Dir Louis C. Pedlar, Jr. 

Radio Accounts: Eutaw Savings Bank, 
Kalliniore; Fidelity Trust Company, Balti- 
more; Fraternity Federal Savings & Loan 
A^^n^ Baltimore: Jarman Motors, Inc. 
(Auto Sales & .S«'rvicel. Baltimore; Stag 
Paints (Paint I. Baltimore. 

Tl' Accounts: Eutaw Savings Bank, Balti- 
more; Fraternity Fe<leral Savings & Loan 
Asfn., Baltimore; Hanline Bros, (paints), 
Baltimore; Jarman Motors, Inr. (Auto Sales 
& >er\irel, Baltimore. 

CALKINS <5r HOLDEN, CARLOCK, 
McCUNTON <5r SMITH, INC. 

2i: Park Ave., New York 17, N. Y. 
Phone: PLaza 5-6900 
AAAA -ABP— ANPA 

( hairnian of Board J. Sherwood Sn)ith 

Vire-Chairman of Bd Rene Clark 

President Harold L. McCIinton 

Sccy^Trcau Jaraea Jeffrey 

<:hairman of Exer. Comm Z. C. Barnes 

Vif•e-Prr^i^lrnl- M. E. Carlock, 

Paul Smith 

Art Direrior Wilfred L. Chaussc 

Cop> Dir. I lor Ceorge S. Thomson 

Produrlion Manager Fred (Jughton 

Manager Outdoor liepl . . . F. j. Fitzgerald 

Media Dirertor Thomas H. Young 

Dir. Puh. Reln^. & Puh Rohert W. Robh 

Re^earrh Director Thomas P. Croliug 

Merrhandi.ing Dir D. C. Shea 

Director of Harlio-TV Henry F. Hull 

liranrh Offices 

333 No. Michigan Ave., fjliicago, 111, 

Phone; Randolph ()-.W.\\ 

Manager Philip M. White 

Citizen^ National Bank, 

Lou AngeleH, (>alif. 

Phone: York 5145 

Manager. Harry W. Witt 



Radio Accounts: Crane & Company (sta- 
tionery), Dalton, Mass.; A. S. Harrison Com- 
pany (floor waxes). South Norwalk, Conn.; 
Marcalus Mfg. Co., Inc. (household papers), 
East Paterson, N. J.; Marshall Field & Co., 
('hicago. 111.; Onkite Products, Inc. (clean- 
ing compound). New York City; Pacific 
Wines, Los Angeles, Calif.; Prudential In- 
surance Company of America, Newark, 
N. J.; Stokely-Van Camp, Inc. (canned 
foods), Indianapolis, Ind. 

TV Accounts: A. S. Harrison Company 
(floor waxes). South Norwalk, Conn.; Mar- 
calus Mfg. Co., Inc. (household papers). 
East Paterson, N. J.; Marshall Field & Co., 
(Chicago, 111.; Oakite Products, Inc. (clean- 
ing compound). New York City; Pacific 
Wines, Los Angeles, Calif.; Prudential In- 
surance Company of America, Newark, N. J.: 
Stokely-Van Camp, Inc. (canned foods), 
Indianapolis, Ind. 

CAMPBELL-EWALD CO. 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-6200 

AAAA— ANPA— NOAB—PPA 

ABC— ABP 

President Henry G. Liltle 

Sr. V.-P., Gen. Mgr E. E. Rothman 

Sr. V.-P., Secy.-Treas L R Nelson 

Sr V.-P., Media Dir J. J. Hartigan 

Comptroller H. P. Cook 

V.-P., Copy Chief L. T. Robinson 

Vice Presidents Colin Campbell, 

Halsey Davidson, W. P. Stewart, G. B. 
Lous, Jr., John Terns, W. A. Moffett, W. 
H. Gage, Jr., W. E. White, M. P. Coyle. 

Sr. V.P. Radio & TV Winslow H. Case 

Branch Offices 

1 E. 57th St., New York 22, N. Y. 

Phone: MUrray Hill 8-3190 

Vice-Pres. & Mgr Frank W. Townsend 

Vice-President J. H. Neebe 

230 N. Michigan Ave., Chicago 1, HI. 
Phone: CEntral 6-1946 

V.P. & Manager Earll W. Clements 

714 W. Olympic Blvd., Los Angeles 15, 

Calif. 

Phone: Richmond 6204 

Vice-Pres. & Manager R. C. Francis 

235 Montgomery St., San Francisco 4, Calif. 

sutler 1-8736 

Vice-Pres. & Manager. ..T. Milburn Johnston 

45 Edgewood Ave., Atlanta 3, Ga. 

Phone: Lamar 3858 

Manager G. G. Thoni 

Radio Accounts: Chevrolet Motor Divi- 
sion, General Motors Corporation, The De- 
troit Edison Company, Local Metropolitan 
(>hevrolet Dealer Groups. 

TV Accounts: Chevrolet Motor Division, 
General Motors Corporation, The Detroit 
Edison Company, Local Chevrolet Dealers 



162 



ADVERTISI NG AGENCIES 



Association, Inc. (New York), Allen B. 
Du Mont Laboratories, Inc., Grocery Store 
Prod. Co. (Foulds Div.). 

CAMPBELL-MITHUN, INC. 

1370 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: Lincoln 8824 

ABC— ABP— ANPA— APA— NOAB— PPA 

President Ray O. Mithun 

Exec. Vice-Pres Albert R. Whitman 

Vice-Presidents John W. Forney, 

Lester J. Will, Arthur H. Lund 

Treasurer Beatrice N. Sandquist 

Secretary Evelyn Brugette 

V.P., Radio-TV Dir Arthur H. Lund 

V.P., Art Dir E. W. Turner 

V.P., Copy Dir Phelps Johnston 

Copy Chiefs Mort Henderson, 

Arnold Aslakson, Leon Kennedy 
Acct. Execs.: Blake Cox, Lawrence Dunham, 
R. L. Forrest, Walter Geckler, E. C. Her- 
bert, Charles Mittelstadt, B. E. Howard 
Branch Office 
1024 Palmolive Bldg., Chicago 11, 111. 
Phone: DElaware 7-7553 

Vice-President Lester J. Will 

Radio Accounts: Atwood Coffee Co. (At- 
wood's Coffee), Campbell Cereal Co. (Malt- 
o-Meal), Minneapolis, Minn.; Gold Seal 
Company (Wax Products & "Snowy"), Bis- 
marck, N. D.; Great Northern Railway Co. 
(Railroad), Griggs, Cooper & Co. (Food 
Manufacturers), Theo. Hamm Brewing Co. 
(Hamm's Preferred Stock Beer), HI-LEX 
Company (HI-LEX Bleach & Disinfectant), 
St. Paul, Minn.; Land O'Lakes Creameries, 
Inc. (Dairy Products), Minnesota Consoli- 
dated Canneries, Inc. (Butter Kernel Prod- 
ucts), Northern States Power Co. (Electric 
Power), Our Own Hardware Co. (Whole- 
sale Hdwe. & Paint), F. H. Peavey & Co. 
(Feeds), Minneapolis, Minn,; Quality Chekd 
Ice Cream Asso. (Industry Advertising & 
Merchandising), Chicago, 111.; Zinsmaster 
Baking Co. (Bakery Goods), Minneapolis, 
Minn. 

TV Accounts: American Dairy x4ssoc. 
(Product Advertising & Merchandising), 
Chicago, 111.; Atwood Coffee Co. (Atwood's 
Coffee), Campbell Cereal Co. (Malt-o-Meal), 
Minneapolis, Minn.; Gold Seal Company 
(Wax Prod. & "Snowy"), Bismarck, N. D.; 
Griggs, Cooper & Co. (Food Manufacturers), 
Theo. Hamm Brewing Co. (Hamm's Pre- 
ferred Stock Beefs), St. Paul, Minn.; Larsen 
Co. (Canned Foods), Green Bay, Wis.; 
Minnesota Consolidated Canneries, Inc. (But- 
ter Kernel Prod.), Minneapolis, Minn.; Mun- 
singwear. Inc. (Underwear, Sleepingwear, 
Foundation Garments, Hosiery), Northern 
States Power Co. (Electric Power), Minne- 
apolis, Minn.; Zinsmaster Baking Co. 



(Bakery Goods), Minneapolis, Minn.; North- 
western Nat'l. Bank, Minneapolis, Minn. 

SOLIS S. CANTOR ADV, AGENCY 

1711 Walnut St., Philadelphia 3, Pa. 

Phone: LO 7-8141 

PPA— ABC— ABP— ANPA 

Prcs. & Acct. Exec Solis S. Cantor 

Vice-President Kathryn Cantor 

Secretary Corrine Kolb 

Art Director Robert Hersch 

Acct. Execs Robert Weiner, 

Bernard Binnick 

CARTER ADV. AGENCY 

912 Baltimore, Kansas City 5, Mo. 

Phone: HA 1356 

ABP— ANPA— APA— NAAN— NOAB 

PPA 

President Charles W. Carter 

Exec. Vice-President William G. Rowe 

Vice-President Fred Klemp, Jr. 

Sec't., Treas Josephine Dahlin 

Radio-TV Accounts: Edward A. Aron Corp. 
(Pouhry), K. C; May Potato Chip Co., 
K. C; Seid Litz Paint & Varnish Co., K. C. 

CASMIR ADVERTISING CO., INC. 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-2014 

Pres. & Treas David C. Casmir 

Vice-Pres Marvin Casmir 

Copy Chief Elizabeth Park 

Art Director William E. Burgess 

Radio Accounts: Haynes-Griffin (Radio-TV 
Records). 

CAYTON, INC. 

9 East 40th St., New York 16, N. Y. 
Phone: LExington 2-1711 
ABP— AFA— ANPA— ABC 

President William D'Arcy Cay ton 

Secretary D. R. Roberts 

Art Director Bob Lee 

Production Manager C. F. Lucchese 

Radio-TV Director Allen Black 

Asst. Radio-TV Dir Lenora Thuna, 

Donna Quigley 
Copy Chief Fred Laderman 

Radio Accounts: Delicia Chocolate & Can- 
dy Mfg. Co., Wearbest Rugs (Broadloom, 
carpeting), The Wall-Tex Co. (wall cover- 
ing), N. Y. C. 

TV Accounts: Chesebrough Mfg. Co., The 
Wall-Tex Co., Miracle Adhesive Corp., Vir- 
ginia Metal Products Co. 

CECIL & PRESBREY. INC. 

247 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 8-1234 

AAAA— ANPA— APA— NOAB— PPA— ABC 

President James M. Cecil 

V.P., Treas David C. Thomas 



163 



ADVERTISING AGENCIES 



\ irr rrr>itlrnt> r.«l\v;inl H. Noak»\». 

(aiilii l'o|»tIaiul. \^ii\'u\ Thomas, Sainuol 
[)al>iin(*r. Ilanry I.. Kiu-rland. David G. 
L>on, T. F. Mar(.r.itli. Thomas J. Mah>ney, 
Krnnrth T\%>maM, John I.eglcr, Archihald 
M. Ko>|er, J. Frank (iihhiy 

Media Dirrrlor Harry Parnas 

Hadio-TV Dir J. Frank Gilday 

Kadio-TN Prod. Dir E. B. Simmons 

Exec. Prod. TV W. C. Patterson 

Time Buyer Herbert (iruber 

Branch Office 
I'nion Ontral Bldp.. Cinrinnali, 0. 

>fanafter R. L. Lowandcr 

Radio Accounts: T\w Block Drug Co., Inc. 

< Am-iMlent, Polidrnt. Poliprip, Py-Co-Pay, 
Green Mint Mouth \\ a>h), Jrrsey City, N. J.; 
The Klectric Auto-Lite Co. (Spark Plugs, 
Batteries and parts), Toledo, Ohio; McCor- 
mick & Co. (Tea, Spires, Extracts, Hy-Gro, 
B-Brand Insecticide), Baltimore, Md.; The 
Nr-ile Company. Inc. (Cookie-Mix. Ever- 
Keady <!ocoa. Bar.*, Quick, Semi-Sweet), 
U hite Plains. N. Y.; Hedtop Brewing Com- 
pany (Kedlop Beer & Ale, 20 Grand Ale), 
Cincinnati, Ohio; Topps Chewing Gum 
(Chewing Gum and Candy), Brooklyn, 
N. Y.; Union Dime Savings Bank, N. Y. C.; 
Vlhitehall Pharmacal Co. (Neet, Chlora- 
.Nick. Petros) Ilium. Kriptin), N. Y. C. 

Ty Accounts: Block Drug Company, Inc. 

< Amm-i-dent. Polident, Poligrip, Py-Co-Pay, 
Green Mint Mouth >X'a>h), Jersey (Jity, N. J.; 
The Klertrir Auto-Lite Co, (Spark Plugs, 
flatteries and ()arts), Toledo, Ohio; Mc- 
tiormick & (^o. (Tea, Spices, P^xtracts), Bal- 
timore, Md.: The Nestle Company, Inc. 
(Cookie-Mix, KvirBeady (^ocoa, Bars, Quick, 
Semi-Sweet), White Plains, N. Y.; Philip 
MorriB & Co-, Ltd. (Marlboro, Philip Mor- 
rill, N. Y. C; Kedlop Brewing Company 
(Redtop Beer & Ale, 20 Grand Ale), Cin- 
einnati, Ohio; Sylvania Electric Prod., Inc. 
'TV .Sets, Fluorescent Lighting Fixtures. 
Photo LampN partv), N. Y. C; Whitehall 
Pharmacal (,'o. (Neel, (Ihlora-Stick, Petro- 
•vlliiim. Kriptin i. \. V. C. 

NELSON CHESMAN COMPANY 

240 fca»t 11th .Street, Chattanooga 1, Tenn. 

Phone: 64942 

ABP— APA— SNPA 

President Harry A. Lundborg 

Seey^Treaa. Richard IL Leiper 

Vire.Prei., Gen. Mgr Sara Kelly 

Art., Prod. Mgr., Copy Chief, Radio-TV 

Tabnl Buyer Richard IL Leiper 

Media. Radio Time Buyer Sara Kelly, 

R. JL Leiper 

Radio Acrountn: Fleetwood Coflfee Co., 
C^hattanooga, Tenn, 

TV Acrountn: Fleetwood Coffee Co., Chat- 
tanooga, Tenn. 



CHICAGO ADV, AGENCY 

20 W. Jackson Blvd., Chicago 4, 111. 

Phone: WEbster 94240 

ANPA— PPA— ABP 

Pres. & Space Buyer J. L. Wade 

Account Exec Roland Berns 

Account Exec M. E. Snow 

Radio Director Simon Levin 

Radio Accounts: Junex Products (reducing 
plan), Chicago, 111.; Elip Corporation 
(medicinal), N. Y. C; Murray-Foster Co., 
Inc. (mattresses), Chicago, 111.; Romart 
(mail order mdse.), Chicago, 111. 

JAMES THOMAS CHIRURG CO. 

414 Park Square Bldg., Boston 16, Mass. 

Phone: HAncock 6-7310 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA— SNPA 

President James Thomas Chirurg 

Treasurer Leo J. Hardiman 

V.P. in Chg. of Mdsg Benjamin Shaltuck 

Media Director Edward B. Pope 

Film Director J. Nelson Clifford 

Branch Office 

122 E. 42nd St., New York, N. Y. 

Phone: MUrray Hill 7-5040 

Vice-President George A. Frye 

Radio-TV Accounts: Ace Art Co. (NuAce 
Mounting Corners), Reading, Mass.; W. L. 
M. Bensdorp Co. (Cocoa), Boston; H. C. 
Baxter & Bro. (Canned White Potatoes), 
Brunswick, Maine; Garcelon Stamp Co. 
(Stamps), Calais, Maine; New England Coke 
('ompany (Fuel), Boston. 

C. p. CLARK, INC. 

James Robertson Hotel, Nashville 3, Tenn. 
Phone: 64179 

Pres. & Treas D. G. Goodwin 

V.P. & Secretary Sara Nolan 

Radio-TV Accounts: First American Na- 
tional Bank (Institutional), Nashville Coal. 

ROBT. E. CLARKE & ASSOC, INC. 

Ingraham Bldg., Miami 32, Fla. 

Phone: 3-5486 

ANPA— PPA— SNPA— NOAB 

Pres. & Space Buyer Robt. E. Clarke 

V.l\, Secry. & Treas C. B. Clark 

Art Dir. & Prod. Mgr J. H. Freeman 

Radio & Pub. Dir E. S. Hamburger 

Media Dir. & Radio Time Buyer. .C. Bonnell 
Radio Accounts: WIOD, WSPA. 

CLEMENTS COMPANY, INC. 

Horn Bldg., Philadelphia 3, Pa. 

Phone: RIttenhouse 6-0236 

ANPA 

President Alice V. Clements 

V.P. & Copy Chief Elizabeth M. Zindel 

V.l\ & Dire(. of Radio TV. .Robert H. Smith 
Radio Accounts: Network: Hudson Coal 
(>o., Horn & Hardart. 



164 



ADVERTISING AGENCIES 



HARRY B. COHEN ADV. CO., INC. 

1 E. 57th St., New York 22, N. Y. 
Phone: MUrray Hill 8-3030 

President Harry B. Cohen 

Vice-Pres.-Treas Edith S. Cohen 

Exec. Viee-Pres Edward Aleshire 

Vice-President Edward Rosenwald 

Vice-Pres. & Copy Chief Thomas Greer 

Radio-TV Director Jose di Donato 

Radio Accounts: The Grove Laboratories 
(Grove's Chill Tonic, Pfunder's Tablets, Dr. 
Porter's Antiseptic Oil) St. Louis, Mo.; 
Pearson Pharmacal Co. (Dew Deodorant, 
"Ennds" Chlorophyll Deodorant Tablets), 
New York, N. Y.; The Chattanooga Medicine 
Co. (Syrup of Block Draught), Chattanooga, 
Tenn.; The Beaumont Co. (4- Way Cold Tab- 
lets), St. Louis, Mo.; Lydia E. Pinkham 
Medicine Co., Lynn, Mass.; West End Brew- 
ing Co. (Utica Club Beer & Ale), Utica, 
N. Y. 

TV Accounts: The Grove Laboratories. 
Inc., The Beaumont Co., New York, N. Y.; 
Pearson Pharmacal Co. 

THE ARNOLD COHAN CORP. 

460 W. 34th St., New York, N. Y. 
Phone: PLaza 7-7730 

Pres., Treas Arnold Cohan 

Secretary Edna Fleischman 

Radio & TV Accounts: Bruno-New York, 
Inc. (TV-radio appliances) ; The New York 
Times. 

RUSSELL C. COMER CO. 

Land Bank Bldg., Kansas City 6, Mo. 

Phone: HArrison 3964 

APA— ANPA -PPA— ABP 

Partners. . .Russell C. Comer, Ruth E. Comer 

Acct. Executives Gardner Reams, 

Bart Nelson 

Radio-TV Director Jon Yost 

Media Dir Mrs. E. W. Golliher 

COMPTON ADVERTISING, INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone: Circle 6-2800 

ANPA— PPA— NOAB— ABC— APA 

ABP— AAAA 

President Robert D. Holbrook 

Vice-Pres. & Secy Leonard T. Rush 

Vice-Presidents Frank Griffin, 

Barton Cummings, Allen Flouton, Willard 
J. Heggen, Alfred J. Seaman, Jr., Loren B. 
Stone, Seaward M. Woodward, Edward 
Battey, Merrell E. Boyce, George Chat- 
field, Chester Dudley, C. James Fleming, 
Jr., Wm. O. Geoghegan, John A. Hise, Jr., 
L. O. Holmberg, Jack Rees 
V.P. & Dir. of Radio & 

TV Prod L. H. Titterton 

V.P. & Dir. of Radio & 
TV Copy Muriel Haynes 



Dir. of Publicity Joseph Field 

V.P. & Dir. of Media Guy Richards 

Asst. Media Dir Frank B. Kemp 

Head Time Buyer Henry Clochessy 

Time Buyers Francis Velthuys, 

Martin Hansen, Richard Hurley, Alfred 
Ritter, Genevieve Schubert, Donald Car- 
ret, Jeanne Bahr, John Neale 

Brunch Offices 

Bd. of Trd. Bldg., 141 W. Jackson Blvd^ 

Chicago 4, 111. 

Manager L. O. Holmbrrg 

Keith Bldg., Cincinnati, O. 

Manager Kobeit P. Mar?li 

744 N. 4th St., Milwaukee, Wis. 

Manager Richard D.i\ is 

Equitable Bldg., Hollywood 28, Cal. 
Phone: Hollywood 9-8107 

V.P. & Mgr Floyd R. Holm 

Radio and TV Accounts: The Allis Chal- 
mers Manufacturing Company; Campbell 
Soup Company (Campbell's Tomato Juice & 
Campbell's Pork & Beans) ; The Cochran 
Foil Company (Aluminum Foil) ; M. K. 
Goetz Brewing Company (Country Club 
Beer) ; The Goodyear Tire & Rubber Com- 
pany, Inc. (Shoe Products) ; The Hubinger 
Company (Quick Elastic Starch) ; Kelly 
Springfield Tire Company; New York Life 
Insurance Company; The Personal Products 
Corporation (Yes Tissues) ; The Procter & 
Gamble Company (Ivory Soap, Ivory Flakes, 
Crisco, Duz and Drene) ; The Socony-Vacu- 
um Oil Company; Standard Brands, Inc. 
(Chase & Sanborn Coffee, Instant Chase & 
Sanborn Coffee, Tender Leaf Tea, Instant 
Tender Leaf Tea). 

COMSTOCK & COMPANY 

344 Delaware Avenue, Buffalo 2, N. Y. 

Phone: MOhawk 2252 

ABP— ANPA— AFA 

Partner Henry W. Comstock 

Partner H. Earl Close 

Partner Frank J. Hess 

Dir. of Media & 

Research T. Sloane Palmer 

Account Executives L. W. Simonds, 

John B. Morton, Sterling J. Hiles, William 

J. Daley, Jr. 

Media Dir Donald K. Beyer 

Radio-TV Director Mrs. Esther Huff 

Radio Accounts: Manufacturers and Trad- 
ers Trust Company (Banking Services), 
Buffalo, N. Y.; "Gold Seal" Urbana Wine 
Co. (Wines), Hammondsport, N. Y.; O- 
Cel-0, Inc. (Cellulose Sponges), Buffalo, 
N. Y.; Bell Aircraft Corp. (Aircraft), Ni- 
agara Falls, N. Y.; Frontier Oil Refining 
Corporation (Gasoline & Oil), Buffalo, 
N. Y.; Hospital Service Corp. of Western 
N. Y. (Blue Cross & Blue Shield), Niagara 
Lithograph Co., Buffalo, N. Y. 



165 



ADVERTISING AGENCIES 



11 iitoiints: M.tmifarturirs ami Traders 
Tru»l (!oiiipan> i Hanking Services), HufTulo, 
N. Y.; Frontier l>il Hcfining (Corporation 
M.a^oliiie & Oih, Huflfalo. N. Y.; O-Cel-O. 
Inc. M.rllulo>r Spongi>). HiifTulo, N. Y. 

CONNER. JACKSON. WALKER, 
McCLURE 

\('\ Market St.. Sail I ran<i>««» .'>, i'alif. 

riume: Yl kon UAH^U 

ABP— ANPA— APA— NOAB -PPA 

Prriiidmt I!. W. Conner 

Kxrr. Virr-Pre*ident Shirley W alker 

Virc-Preiiidenl J. H. Jaekson 

Treasurer B. H. MeClure 

Copy Chief Au»lrey Janisen 

Art Dirertor Fernando Penalosa 

Pruduetion Manager Marie Schollz 

Meilia Buyer Billie Grove 

Hatiio Accounts: Golden Nugget Sweets, 
Ltd. <Big Hunk Candy Bar), San Francisco, 
Calif.; i)inah'« Shat k ( Ke-taurant), Palo 
\Uo. Calif.; The Fox Shoppe (Restaurant), 
Hednood City, Calif.; Dougla> Shaw Candies 
<Confertionh>, San Franei>eo, Calif.; West- 
ern Dairy Prod.; iJan T. Cassidy (Interior 
Drroratorl; (California Turkey Federation. 

Tl' Accounts: Weblern Dairy Products; 
California Turkey Federation. 

THOMAS F. CONROY, INC. 

Ilnl \I:,j,-iir BIdg., San Antonio, Texas 
Phone: (iarfield 3456 
AAAA— ABP— ANPA 

**•"♦" Thomas F. Conroy 

Art Dir Alhin J. Paulson 

IVr-onnel Dir F. E. Weinholt 

Media Dir Robert M. Richards 

Produriion Dir E. K. Ogilvie 

Hudio Arrounts: Anderson, Paul, Co. (Sta- 
liuner^), .Safi Antonio, Texas; Bohnet Bak- 
ing Co. (Baking), San Antonio, Texas; 
Comal Cottonh (Manufacturing), New 
Braunfels; Fondiy'i, f Men\ Clothing), San 
\nionio, Texao; HofTman & Hayman Coffee 
Co. (Coffer), Sai\ Antonio, Texas; House- 
hold Furniture Co. (Furniture), San An- 
tonio, IVxa^; I,one Star Brewing Co. (Beer), 
San Antonio, Texah; Mih>-ion Provision 
'Meat Parker*!), .San Antonio, Texas; Perry 
^hankie Co. fVtholehale Dihtr.), San An- 
tonio, Texa*; Pioneer Hour Millc (Millers' 
Hour I, .San Antonio, Texas Ruhb & Co. (In- 
' H'^nti.j, .San Antonio, Texas; Security 
e (Loan-), .San Antonio, Texas; .Som- 
lirug .Stores (Chain Drug .Stores), San 
"io, Trxa-; .Studer^ inc. r Photo Fin- 
' », San Antonio, Texan; Zale Jewelry 
Co. ^Ketail Jewelry), San Antonio, Texas. 

Ty Aftounts: Bohnet Baking Co. (Bak- 
ing), San Antonio, Texas; Hoffman & Hay- 
man (.offer Co. (Coffee), .San Antonio, 
Texa.; Lone Sur Brewing Co. (Beer), San 



Vnioiiio, Texas; Perry Shankle Co. (Whole- 
sale Distr.), San Antonio, Texas; Sommers 
Drug Stores Co. (Chain Drug Stores), San 
Antonio, Texas; Studers, Inc. (Photo Fin- 
ishers), San Antonio, Texas. 

CO-ORDINATED ADVERTISING 
CORP. 

9 E. 38th St., New York 16, N. Y. 
Phone: MUrray Hill 9-1440 

President \ .Lester "L" Wolff 

Treasurer Irving Herz 

Vice President Lou DeNunzio 

Exec. Producer Lester "L" Wolff 

Dir. TV & Radio Arthur Peltz 

Time Buyer Irving Herz 

Radio Accounts: Claridge Foods (Ham- 
hurgers & Meat Balls), New York, N. Y.; 
Sunrise Food Stores (Super Markets), Long 
Island, N. Y.; Diamond K & Food Town 
(Super Markets), Westchester, N. Y.; Snappy 
(Cheese, New York, N. Y.; Pioneer Food 
Stores. 

TV Accounts: Associated Food Stores 
(Super Markets), New York, N. Y.; Man- 
hattan Food Stores, New York, N. Y.; Van 
Houton Instant Cocoa, New York, N. Y.; 
Myer 1890 Beverages, New York, N. Y.; 
Ehlers Coffee, New York, N. Y.; Foremost 
Dairy Products (Ice Cream), New York, 
N. Y.; Bond Bread, New York, N. Y.; Na- 
tional Grocery Stores. 

COX & TANZ ADVERTISING 

950 Drexel Bldg., Philadelphia 6, Pa. 
Phone: Lombard 3-1720 

Director Eugene R. Tanz 

Prod. Mgr., Research Dir M. Glassman 

Copy Chf., Rad.-TV Dir John Lillback 

Time Buyer L. Muncy 

Acct. Execs J. Carra, E. R. Tanz, 

Al Fingerman 

Radio-TV Accounts: Apex Venetian Blind 
Mfg. (Jo.; Badder and Snoke (Jarman 
Shoes) ; (Colonial Floor Covering; Kaiser 
Build Products; Linton's; Vanis Co. (de- 
odorants). 

COWAN & DENGLER, INC. 

:)27 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-0940 
ANPA— PPA— NOAB— APA 

President Stuart D. Cowan 

Vice-Pres. & Treas H. W. Dengler 

Vice-i*resident8 James F. Kelly, 

J. (element Boyd, Stuart D. Cowan, Jr. 

Media Director A. Marie Maus 

Kadio-TV Director T. H. Moore, Jr. 

Radio Accounts: Frank G. Shattuck Co. 
(Schraffts .Stores & Restaurants), New York; 
Bankers Trust Co., Lone Star Cement Co., 
Seamless Rubber Co. 



106 



• • • 



ADVERTISING AGENCIES 



• • • 



JOHN GILBERT CRAIG ADV., INC. 

913 Washington St., Wilmington, Del. 

Phone: 5-6185 

ABP— ANPA— APA— PPA 

President John Gilbert Craig 

Vice-Pres R. V. Craig 

Radio Accounts: Joseph Bancroft & Sons 
Co. (Textile Finishing), Brosins & Smedley 
(Lumber-Millwork-Coal), Wilmington, Del.; 
H. P. Cannon & Son, Inc. (Canned Foods), 
Bridgeville; Delaware Coach Co., Delaware 
Power & Light Co., Wilmington Del.; Dia- 
mond Ice & Coal Co. (Fuels, Home Prod- 
ucts), Equitable Trust Co., Greenhill Dairies, 
Inc., Wilmington, Del.; Steinman Stations, 
Lancaster, Pa. ; Riverview Beach Park, Penns- 
ville, N. J.; Wilson Line, Inc. (River Trans- 
portation), Wilmington, Del. 

TV Accounts: Diamond Ice & Coal Co. 
(Fuels, Home Products), Equitable Trust Co., 
Wilmington,, Del.; Delaware Power & Light 
Co. (Gas & Electric Service), Wilmington, 
Del.; Riverview Beach Park (Amusement 
Park), Pennsville, N. J. 

THE CRAMER-KRASSELT CO. 

733 North Van Buren St., Milwaukee 1, Wis. 

Phone: DAly 8-3500 

AAAA— ABC— ABP— ANPA— AFA 

President A. W. Seller 

Exec. Vice-President H. N. Pasteur 

Vice-Pres.-Treas C. W. Faude 

Secretary F. Aumueller 

Vice-Pres. in Chg. Media L. H. Ness 

Vice-Presidents H. Dyson, C. H. Brehm, 

R. F. Timm, N. L. Telander 

Radio-TV Director Roger W. LeGrand 

Radio-TV Time Buyer Loretta Mahar 

Radio-TV Acct. Supers R. LeGrand, 

K. Hegard, J. Pritchard 

Radio Accounts: Plankinton Packing Co. 
(Meat Products), Ed. Schuster & Co., Inc. 
(Department Store), First Federal Savings & 
Loan Association of Wisconsin (Savings & 
Loan Assoc), Milwaukee, Wis.; Hoberg 
Paper Mills (Charmin Paper Products), 
Green Bay, Wis.; A. 0. Smith Corp. (Hear- 
ing Division) (Heating Equipment), Mil- 
waukee, Wis.; Patek Paint Co. (Paints), 
Milwaukee, Wis.; The Milwaukee Co. (In- 
vestments), Milwaukee; Pflugradt Co. (Heat- 
ing Equipment), Milwaukee; Gehl Bros. 
Mfg. (Farm Equip.) ; Milwaukee Hay Tool 
Co. (Farm Equip.). 

TV Accounts: Ed Schuster & Co., Inc. 
(Department Store), Plankinton Packing 
Co. (Meat Products), First Federal Savings 
& Loan Association of Wisconsin (Savings 
& Loan Assoc), Milwaukee Gas Light Com- 
pany (Gas Utility), Milwaukee, Wis.; Pflu- 
gradt (Heating Equipment), A. O. Smith 



Corp. — Heating Division (Heating Equip- 
ment), Rolfs (Personal Leather Goods), 
West Bend, Wis.; Wisconsin Telephone Co., 
Milwaukee; Hoberg Paper Mills, Green Bay, 
Wis.; Altorfer Bros. Co. (ABC-0-Matic 
Washer), Peoria, 111.; Phoenix Hosiery Co., 
Milwaukee. 

CREAMER <& COMPANY 

6777 Hollywood Blvd., Hollywood 28, Calif. 

Phone: GRanite 4137 

ANPA 

President C. R. Creamer 

Media Buyer Edward Loveton 

Production Chief J. J. Franz, Jr. 

Creative Chief Chas. Hutchings 

Merchandising . . . .' James Loughran 

CRITCHFIELD & COMPANY, INC. 

720 North Michigan Ave., Chicago 11, 111. 
Phone: SUperior 7-3061 

ANPA— APA— PPA— NOAB— ABC— ABP 

President E. P. Nesbitt 

V.P., Radio-TV R. D. Cunningham 

Vice-President P. J. Johnson 

Secretary C. J. Nesbitt 

Media Director E. Groenboom 

CRUTTENDEN & EGER 

69 W. Washington St., Chicago 2, 111. 

Phone: Financial 6-3630 

ABP— ANPA— PPA— NOAB— APA 

Partners. . .Edmond I. Eger, Harley B. Hobbs 

Associates. .Leon H. Lewis, George M. Stern 

Media Director Harry C. Pick 

Art Director Harry J. Beier 

CUNNINGHAM & WALSH, INC. 

260 Madison Ave., New York 16, N. Y. 

Phone: MUrray Hill 3-4900 
AAAA— ANPA— PPA— ABP— NOAB 

^BC APA 

Pres., Treas F. H. Walsh 

Exec. Vice-President J. P. Cunningham 

Secretary R. L. Strobridge 

Radio-TV Dept. 

Vice-Pres. in Charge William Reydel 

Radio-TV Director John Sheehan 

V-P in Chg. of Media N. F. McEvoy 

Branch Office 
8420 Sunset Blvd., Hollywood 46, Calif. 

Phone: GR 6131 
Radio Accounts: Chesterfield Cigarettes, 
Fatima Cigarettes, Kirkman Soap, Northwest 
Airlines, E. R. Squibb & Sen. 

TV Accounts: Chesterfield Cigarettes, Fa- 
tima Cigarettes, Sunshine Biscuits, Permutit 
(Water Softener), Northwest Airlines, 
Walter Kidde & Co. (Fire Extinguishers), 
E. R. Squibb & Son (Pharmaceuticals). 



167 



it it H 



ADVERTISING AGENCIES 



• • • 



DANCER-FTTZGERALD-SAMPLE, 
INC. 

VI? Mailinon An... Niu Y«»rk 17, N. V. 

IMionr: OKcgon M-OhOO 

WW \MV\ \r\ IMV\ 

< hin. of H.I.. . .(. L. I il/p.rald 

IVfikiilrnt H. M. Dancer 

\ irr-Prr>.-Sery F. T. Lcighty 

( ompl. & AjoI. Treas Vi'm. Muughnn 

A-!, to IV.> J. H. Gilmour 

W. Ka<iio-T\ Dir. Vdrian Saniish 

^.I^^ & Arrl. F.xrrs C. T. Birch, 

L>n<)on O. Itrown, Katnoti J. (Cabrera, R. 
H. Ktiennr. (iharh'* C. Fil/inorris, Jr.. Dex- 
ler (.luni, Jo-rph H. Holmes. Jr., Charles 
L. HtMrhkisio. \\ . A. Irwin, Gordon John- 
son, Halph I.iiidiT. Ditvid Looniis, H. A. 
Matloon, Donald Manchester, J. James 
Ncalf. \ irtor IMotrowski, Richard A. Por- 
ter, Frank N. Riggio, Richard Russell, Rob- 
ert L. Smork. A. Vi". Spence. Jr., (ieorge G. 
Tormey, niff«»r«l Wolfe. 

Branch Offices 

221 N. La Salle Strert, Chicago 1, III. 

Phone: FI 6-4700 

Kxrr. \ice-Preg V. Sewall Gardner 

V.r. & Arct. Exec E. R. Detchon 

U^HU N. Vine St. HolKwood 28, Cal. 
Phone: Hudson 2-3236 

V.P.-Mgr Al Kahaker 

Dancer-Fitzgerald-McDougall, Inc. 

114 .San^ome St., .San Francisco 4, Cal. 

Phone: DO 2-.) 107 

President Charles McDougall 

6 King .Street Fast. Toronto 1, Ontario 
Phone: FMpire 3-2851 

Manager Gilbert Nunns 

Kiulio Accounts: American Chicle Com- 
panv, H. T. Babbitt. Campbell Soup Co., Fal- 
*l.iff Br^-Hing Corp., General Mills, Inc., 
F«ui..HoHi- Co.. IVorK-r & Gamble Co., Ster- 
ling Drug, Inc., I . S. Army, U. S. Air Force 
and Organi/.id lU-^tr\t'. Corps Recruiting 
Servire. 

TV Accounts: American Chicle, B. T. 
Babbitt, Ciampbell Soup Co., Falstaf! Brew- 
ing Corp., r,rni-ral Mills, Inc., Stirling Drug 
Inr., Troflrr & Cuiil.]*- Co. 

D'ARCY ADVERTISING CO. 

Miktouri Tarifir Bl.ig.. St. Fouls 3, Mo. 

rhone: CKnlral 6700 

AAAA— ABC— ABP -AiNPA— APA 

NOAB-PPA 

' bairman of the Board P. J. Orthwein 

''•'''♦•"• J. F. Oberwinder 

V irr-IVe*,.TreaMjr.r E. D. Cronk 

I i ninth Offices 

515 .Madi^^on Ave., .New York 22, N. Y. 

Phone: PFaza 8-2600 

y^^ff ^r**.****""* J Y. Brown, Jr. 

V.P, Radio-TV Director Paul Louis 

Terminal Tower Bldg., Cleveland 13, O. 
Phone: TOwn 1-3911 



V ice-President Stanley P. Seward 

57 Bloor St. W., Toronto, Ontario, Can. 
Phone: Princess 3991 

Vice-President G. P. Altenbernd 

800 Peachtree St., N.E., Atlanta 5, Ga. 
Phone: VE 8815 

Vice-President J. Hixon Kinsella 

Radio Accounts: The Coca-Cola Co., At- 
lanta, Ga.; Anheuser-Busch, Inc., Laclede Gas 
Light Co., St. Louis, Mo.; General Tire & 
Rubber Co., Akron; Cleveland Electric 
Illuminating Co., Cleveland, O. 

TV Accounts: Anheuser-Busch, Inc., St. 
Louis, Mo., Coca-Cola Co., Atlanta, Ga. 

JIMM DAUGHERTY, INC. 

706 Chestnut St., St. Louis 1, Mo. 

Phone: MAin 0790-1 

PPA— NOAB— APA 

Pres., Space Buyer James M. Daugherty 

Secretary-Treasurer. .Pauline Otto Daugherty 
Radio Accounts: Pepsi-Cola, St. Louis 
Dairy Co., General Electric Supply Co., St. 
Louis. 
TV Account: Pepsi-Cola. 

DAVIS & COMPANY 

Pacific Mutual Bldg., Los Angeles, Calif. 

Phone: Michigan 3908 

ANPA— PPA 

Partner Robert J. Davis 

TV Director R. J. Davis, Jr. 

Radio Time Buyer Marilyn Morisset 

Radio Accounts: Blue Bird Potato Chips, 
Inc., Scudder F'ood Products. 

TV Accounts: Scudder Food Products, 
Wilson & Co. (Pacific Coast) ; Andersen's 
Foods, Inc. 

BEN DEAN ADVERTISING AGENCY 

207 Houseman Bldg., Grand Rapids 2, Mich. 

Phone: 8-0666 

APA— ABP 

^>wner Ben Dean 

Production Manager Mildred Juneau 

Account Executive Ben Dean, Jr. 

HERSCHEL Z. DEUTSCH & CO., 
INC. 

575 Madison Ave., New York 22, N. Y. 

Phone: PLaza 3-1788 

ABP 

President Herschel Z. Deutsch 

•'^♦^cty M. A. Deutsch 

^'reas Robert Stone 

Copy Chief Michael Riese 

Research Dir Shirley Walode 

Media Director Madeleine Allison 

Radio Accounts: E. T. Browne Drug Co. 
(Palmer's "Skin-Success"), New York; M. J. 
Breilenbach Co. (Pepto-Mangan), New 
York; Lander Co. (Dixie Peach), New York. 



168 



• • • 



ADVERTISING AGENCIES 



* • • 



DEUTSCH & SHEA, INC. 

230 West 41st St., New York 18, N. Y. 

Phone: LOngacre 4-5900 

ABP— APA— AAAA— ANPA 

President Arnold R. Deutsch 

Vice-President Van M. Evans 

Secretary Henry Geissenheimer 

Production Mgr Richard Gazley 

Space Buyer Erwin Lowen 

DICKLOW ADV. AGENCY 

1324 National City Bldg., Dallas 1, Tex. 

Phone: RAndolph 8295 

APA— SNPA 

Owner-Radio Buyer Irene Scott Dicklow 

DOE-ANDERSON ADV. AGENCY 

Martin Brown Bldg., Louisville 2, Ky. 

Phone: WAbash 3193 

ANPA— APA— PP A— SNPA 

Partners. .Elmer H. Doe, Warwick Anderson 

Acct. Execs Elmer H. Doe, 

Warwick Anderson, George W. Emerson, 
Richard W. Smith 

Media Buyer Miss G. P. Wagner 

Production Manager J. B. Peterkin 

DOHERTY, CLIFFORD & 
SHENFIELD, INC. 

350 Fifth Ave., New York 1, N. Y. 

Phone: BRyant 9-0445 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA 

Chairman of the Bd.. .Lawrence L. Shenfield 

President Donald K. Clifford 

Secretary William E. Steers 

Vice-President Francis J. Doherty 

Treasurer Nelson O. Argueso 

Asst. Secy Marie L. Brennan 

Vice-Presidents Aldis P. Butler, 

William E. Holden, Chester MacCracken, 

James F. Egan, Harry M. Ireland, Edward 

M. Raynolds, Samuel L. Frey, Joel F. 

Jacobs, Dr. Philip Reichert, Robert Hayes, 

Robert E. Shaw 
Dir. of Radio & TV Chester MacCracken 

Radio Accounts: Bristol-Myers Company 
(Trushay, Sal Hepatica, Ipana, Bufferin and 
Resistab, Ammen Vitalis, Mum, Vitalis Hair 
Cream, Benex), New York, N. Y.; The Bor- 
den Co. (Borden's Instant Coffee), New 
York. 

TV Accounts: Bristol-Myers Company 
(Ipana, Vitalis, Resistab, Sal Hepatica, 
Trushay, Bufferin, Mum), Welch Grape 
Juice (Grape Juice, Preserves), New York, 
N. Y.; Borden Co. (Borden's Inst. Coffee). 

THE RALPH L. DOMBROWER CO., 
INC. 

11 E. Franklin St., Richmond 21, Va. 

Phone: Richmond 3-111-3 

ABP— APA— SNPA 



Pres.-Treas.-Space Buyer (News) 

Ralph L. Dombrower, Sr. 

Vice-Pres Ralph L, Dombrower, Jr. 

V.F., Sec. & Radio Time Buyer 

Malcolm B. Dombrower 

Art Director Hobart Britton 

Radio Dir T. Michaux Moody 

Media & Space Buyer (Mag.) . .Phyllis King 

Branch Office 

Woodward Bldg., Washington, D. C. 

Phone: REpublic 1420 

Manager Philip Rosenfeld 

Radio Accounts: Etchison Hat Co., Inc., 
Chesterfield Hat Corp., Richmond, Va.; 
East Coast Freight Lines, Richmond, Va.; 
Home Brewing Co., Richmond; Planters 
Fertilizer Co., Charleston, S. C. 

DONAHUE & COE, INC. 

1270 Ave. of Amer., New York 20, N. Y. 

Phone: COlumbus 5-4252 

ABP— ANPA— AFA— NOAB— PPA 

SNPA 

President E. J. Churchill 

Dir. Motion Picture, Radio 

& TV Div A. Carl Rigrod 

Time Buyer Evelyn Jones 

Radio-TV Dept.. .Walter Scott, David Pollard 

Branch Office 

411 Hurt Bldg., Atlanta 3, Ga. 

Phone: MAin 5662 

Vice-President H. L. Morrill 

Radio Accounts: Burlington Mills, Inc. 
(Bur-Mil Cameo Hosiery), New York, N. Y.; 
Institute of Commercial Art (Famous Artists 
Course), New York, N. Y.; Loew's, Inc. (Mo- 
tion Pictures, Loew's Theatres), New York, 
N. Y.; Metio-Goldwyn-Mayer, Inc. (M-G-M 
Pictures), New York, N. Y.; Monarch Wine 
Co. (Manischewitz Wine), New York, N. Y.; 
New York Herald-Tribune (Newspaper), 
New York, N. Y.; New York World-Tele- 
gram & Sun (Newspaper), New York, N. Y.; 
River Brand Rice Mills, Inc. (Carolina & 
River Brand Rice), New York, N. Y.; Rocke- 
feller Center, Inc. (Radio City Music Hall), 
New York, N. Y. 

TV Accounts: Amer. Financial and Devel- 
opment Corp. for Israel (Israel Bonds), New 
York, N. Y.; Burlington Mills, Inc. (Bur-Mil 
Cameo Hosiery), New York, N. Y.; Cosmo- 
politan Magazine, New York, N. Y.; Federa- 
tion Bank & Trust Co. (Bank), New York, 
N. Y.; General Cigar Company (Robt. Bums 
Cigar), New York, N. Y.; Institute of Com- 
mercial Art (Famous Artists Course), New 
York, N. Y.; Irish Linen Guild (Irish 
Linen), Belfast, Ireland; Loew's, Inc. 
(Loew's Theatres), New York, N. Y.; Metro- 
Gold wyn-Mayer (Motion Pictures), New 
York, N. Y.; Monarch Wine Co. (Mani- 
schewitz Wine), New York, N. Y.; New 
York Herald-Tribune (Newspaper), New 



169 



it H 



ADVERTISING AGENCIES 



• • • 



\ork. .N. \.: Ntw liuk World- IVl.j-ram \ 
Sun (NrH>H4|»rr), Nrw York, .\. Y.; Hockt- 
frllrr Onlrr. Inc. (Kailio I'.ily Mu>if Hall). 
,\rv» York. N. Y.; Scripto, Inc. (Pens & 
IVnriUt. Vlhuila. (^a. 

W. B. DONER & COMPANY 

S05 Washington Blvd. Bldg., Detroit 26, Mich. 

rhonc: woodward 5-7100 

ABP-ANPA-PPA 

Pretident W. B. Doner 

Kxrc. Vicf-Pres Charles F. Rosen 

T^c«^u^e^ Julian A. Grace 

Vice-President Felix Hower 

Secretary & Art Dir Ben Goldstein 

lirunch Office 

203 N. V^ aha>h Ave, Chicago 1, 111. 

IMionr: DKa 2-4674 

Exec. Vice-Pre* Marvin H. Frank 

Radio Accounts: Altes Brewing Company 
(Beer), Detroit, Mich.; Speedway Petroleum 
Corp. (Ga^olin^•), Detroit, Mich.; Feigenson 
Br08. Co. (Fa>go Beverage) (Soft drinks & 
mixes), Detroit, Mich.; Huh Appliance 
Stores (Appliance-), Detroit, .Mi<h.; Rose 
Jeweir) i.u. (Jrwelr>), Detroit, Mich.; Big 
Bear Slarkcis (radio & TV) (Super Mar- 
kets), Detroit, Mich.; Federal Department 
Slores (radio & TV), Detroit, Mich.; Michi- 
gan Wineries (radio & TV) (Wines), Paw 
Paw, Mich. 

Ty Accounts: Altes Brewing Company 
(Beer), Detr«»it, Mich.; Speedway Petroleum 
Corp. ((»a» & Oil), Detroit, Mi«h.; Feigen- 
son Bro^. (!o. (Soft drinks & mixers), De- 
troit, Mich.; Ho-«- Jewelry (Jo. (Jewelry), 
Detroit^ Midi.; Huh Appliance Stores (Ap- 
pliance K Detroit, Mi<;h.; Famous Furniture 
Co. (Furniture & Upholstering), Detroit, 
Mich.; Deihoy Distrihutors (Delsoy Top- 
ping), Dearhorn, Mich.; Hygrade Food Prod- 
urU Corp. (Honey hrand Ham), Detroit, 
.Mieh.; Cherrin BroB. i'.o. (Party Sweet 
(Indies), Detroit, .Mich. 

DOREMUS (Sr COMPANY 

120 Broadv.a>, .New York .',, N. Y. 
Phone: W Orth 40700 

Prrtidenl Wm. H. Long, Jr. 

Viee-Prehideni W alter H. Burnham 

Arrount V.xtr. & Radio & 

TV Dir Kdwin R. Rooney, Jr. 

Uranch Offices 

208 LaSalle St., Chicago 4, HI. 

Phone: CKnlral 6-9132 

V.P. & Mgr Chah. C. Greene 

53 .Slate .St., Ronton 9, Mass. 
Phone: LA/ayette 3-0770 

''Senior V.P Chas. W. Mor»e 

1518 Walnut St., Philadelphia 2, Pa. 
Phone: Pennypacker 5-4477 

V.P E. Howard York 

425 Bufch .St., .San Franci-co 8, Cal. 
Phone: Yukon 24080 



V.P Ronald Brindley 

Radio Accounts: Chemical Bank & Trust 
Company (Bank), New York City; Kidder, 
Peahody & Co. (Brokerage), New York, 
Boston & Chicago; Union Trust Co. (Bank), 
Washington, D. C; (Jalviu Bullock (Broker- 
age), New York (Jity; Boston Federal Sav- 
ings & Loan Association (Bank), Boston; 
Boston Five Cents Savings Bank (Bank), 
Boston; R. L. Day & Co. (Brokerage), Bos- 
ton; Estahrook & Co. (Brokerage), Boston; 
Vance, Sanders & Co. (Brokerage), Boston; 
Wallham Fed. Savings & Loan Association 
(Bank), Boston; Automatic Heating Corp., 
Boston; Diamond Match Co. (Lumber 
Matches), Boston; Pastene Wine & Spirits, 
Boston; Seller's, Inc. (Frozen Foods), Bos- 
Ion; Metiiodist Radio Society of Philadel- 
phia, Philadelphia; Pennington, Colket & 
Co. (Brokerage), Philadelphia; Provident 
Trust Co. of Philadelphia (Bank), Philadel- 
phia; American School (Home Study), Chi- 
cago; Lawn Savings & Loan Association 
(Bank), Chicago; St. Paul Federal Savings 
& Loan Assoc. (Banlc), Chicago; Crocker 
First National Bank (Bank), San Francisco; 
Palace Hardware Corporation (Hardware), 
San Francisco. 

TV Accounts: Kidder, Peabody & Co. 
(Brokerage), New York, Boston, Chicago; 
Union Trust Co. (Bank), Washington, D. C; 
Calvin Bullock (Brokerage), New York; 
(Cities Service Oil Co. (Dealers), Boston; 
The Wellington Co. (Brokerage), Philadel- 
phia; Smith, Kline & French (Pharmaceuti- 
cals), Philadelphia; Lawn Savings & Loan 
Assoc. (Bank), Chicago; Standard Coil, Chi- 
cago ; Western Ave. Buick, Chicago. 

DOREMUS-ESHLEMAN COMPANY 

1522 Locust St., Philadelphia 2, Pa. 
Phone: KIngsley 5-2590 
^ ABP— ANPA— PPA— APA— NOAB 

V-l* Benjamin Eshleman 

V.P E. Howard York, HI 

V.P B. Franklin Eshleman, II 

V.P L. H. Greenhouse 

V.P J. J. D. Spillan 

Dir. of Media Jos. R. Rollins, Jr. 

Radio Accounts: Commonwealth of Pa.: 
Dept. Revenue (highway safety), Dept. Com- 
merce (tourist & recreation), Harrisburg, 
Pa.; Sears Roebuck & Co. (mail order), 
Philadelphia, Pa.; Sun Shipbuilding Co. 
(shipbuilding), Chester, Pa.; H. H. Miller 
Co. (motor oil), Phila., Pa.; Motor Exchange 
Co. (automotive), Phila., Pa.; Provident 
Trust Co. (bank), Phila., Pa,; Wellington 
Fund (mutual investment), Phila., Pa.; Allan 
Wood Co. (steel fabricator), Conshohocken, 
Pa. 

7T Accounts: Sun Shipbuilding Co. (ship- 
bujlding), Chester, Pa.; Smith Kline & 



170 



• • • 



ADVERTISING AGENCIES 



• • • 



French (pharmaceutical), Phila., Pa.; H. H. 
Miller Co. (motor oil), Phila., Pa.; Welling- 
ton Fund (mutual investments), Phila., Pa. 

JOHN C. DOWD, INC. 

212 Park Square Bldg., Boston 16, Mass. 

Phone: HUbbard 2-8050 

ANPA— NOAB— PPA 

Radio & TV Dir. . .Theodore B. Pitman, Jr. 

Space & Radio Time Buyer. . .Wm. D. Walsh 

Branch Offices 

*Dowd, Redfield & Johnstone, Inc. 

501 Madison Ave., New York 22, N. Y. 

Phone: MU 8-1275 

President John C. Dowd 



* Affiliated office. 

Radio Accounts: Albany Carpet Cleaning 
Co. (Rugs & Carpets), Allslon, Mass.; Bos- 
ton Edison Co. (Electricity), Boston Mass.; 
Cott Beverage Corp. (Soft Drinks), New 
Haven, Conn.; First National Stores (Food), 
Somerville, Mass.; Groveton Paper Co. 
(Paper), Boston, Mass.; Martin L. Hall Co. 
(Coffee & Tea), South Boston, Mass.; Har- 
vard Brewing Co. (Ale & Beer), Lowell, 
Mass.; National Company (Radio Receivers 
& TV Sets), Maiden, Mass.; Town & Coun- 
try (Real Estate), Boston, Mass. 

TV Accounts: Albany Carpet Cleaning Co. 
(Rugs & Carpels), AUston, Mass.; Carpen- 
ter-Morton Co. (Paints), Everett, Mass.; 
Cott Beverage Corp. (Soft Drinks), New 
Haven, Conn.; First National Stores (Food), 
Somerville, Mass.; Groveton Papers Co. 
(Paper), Boston, Mass.; Martin L. Hall Co. 
(Coffee & Tea), South Boston, Mass.; Me- 
gowen-Educator Food Co. (Crackers & Bis- 
cuits), Lowell, Mass.; Eugene Rothmund, 
Inc. (Sausages & Frankfurters), Somerville, 
Mass. 

DOWD, REDFIELD & JOHNSTONE, 
INC. 

501 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-1275 

ABC— ABP— ANPA 

Chairman L. L. Redfield 

President John C. Dowd 

Exec. Vice-Pres Edmund F. Johnstone 

Sect.-Treas Edward D. Parent 

V.P., Gen. Mgr Michael A. Raymond 

Radio-TV Director Harry H. Patterson 

Radio & TV Time Buyer Betty Nasse 

Radio Accounts: Block Drug Company 
(various drug products), Jersey City; Amer- 
ican Protam Co. (reducing products). New 
York; Save-By-Mail, Inc. (mail order prod- 
ucts). New York; Stahl-Meyer, Inc. (canned 
meats), Bonoil Packing Co. (olive oil prod- 
ucts), Albert Ehlers, Inc. (coffee), Cott 
Beverage Co. (soft drinks), New Haven; 
Bristol Meyers Co. (Mum deodorant). New 
York; Rap-i-dol Distributing Corp. (Blen- 



sol). New York; Continental Glass Heat Co. 
(heating panels), Dormin, Inc. (sleeping 
capsules). New York. 

TV Accounts: Rap-i-dol Distributing Corp. 
(Blensol), New York; Stahl-Meyer, Inc. 
(meat products). New York; Block Drug 
Co. (Omega Oil, Poslam), Jersey City; Al- 
bert Ehlers, Inc. (coffee). New York; Cott 
Beverage Corp. (soft drinks). New Haven; 
Bristol Myers Co. (Mum deodorant). New 
York; Dormin, Inc. (sleeping capsules). New 
York; Ruby Red Tooth Paste (tooth paste). 
New York. 

L. J. DuMAHAUT ADV. AGENCY 

Book Tower, Detroit 26, Mich. 
Phone: WO 2-8246 

Owner L. Jerome DuMahaul 

Production Manager Georgiana E. Park 

Radio Time Buyer Hazel R. Belman 

Copy Chief David G. Parkes 

DUNDES & FRANK. INC. 

64 West 48th Street, New York 19, N. Y. 
Phone: PLaza 7-0750 

President Ben Frank 

Treas. & Sec Harold Dundes 

Space Buyer Daisy Grosswirth 

ROY S. DURSTINE, INC. 

730 Fifth Ave., New York 19, N. Y. 

Phone: Circle 6-1400 

NOAB— PPA— APA— ABC 

President Roy S. Durstine 

Vice-Presidents Wm. E. Dempster, 

John Malone, Jr., Ralph D. Allum, J. R. 

Gilman 

Treasurer T. Arnold Ran 

Head Art Dir Harvey A. Spooner 

Art Director J. Burton Stevens 

Radio-TV Time Buyer Maria Carayas 

Radio Prod Hubert Wilke 

Branch Offices 

3440 Wilshire Blvd., Los Angeles, Calif. 

Phone: DUnkirk 8-3411 

Exec.-in-Charge William D. Sloan 

156 Montgomery St., San Francisco, Calif. 

Phone: YUkon 6-6917 

Exec.-in-Charge Robert B. England 

Radio Accounts: Sylvania Electric Prod- 
ucts, Inc. (Radio & Television Division) 
(television sets, radios, radio clocks), Buf- 
falo, N. Y.; J. C. Penney Company (depart- 
ment store). New York, N. Y.; Van Houten 
& Zoon, Inc. (cocoa). New York, N. Y.; 
Clarke-Cleveland, Inc. (Thyoquent), Bing- 
hamton, N. Y. 

TV Accounts: Macmillan Petroleum Cor- 
poration (motor oil), Los Angeles, Calif.; 
Clark-Cleveland, Inc. (Thyoquent), Bing- 
hamton, N. Y.; J. C. Penney (department 
store). New York, N. Y.; Graybar Electric 
Company, Los Angeles & San Francisco; 
Modglin Company, Los Angeles, Cal.; Pa- 



171 



ADVERTISING AGENCIES 



ritic dux ( oiupany. San Franristo, Cal.: 
roilr>la Halilorrhi « flowors, gifts), San Fran- 
ri>ro, Ca\.; Amoriran (^yananiid (Company 
<SuprrM*|l, New York. N. Y. 

ADAM F. EBY & ASSOC. 

330 Andrews Hldp.. Hiiffalo 2, N. Y. 
Phone: MAilison 2921 

Ouncr Adam F". Ehy 

Treasurer Virginia Eby 

Radio Accounts: Jarobi Bros. (Men's Fur- 
ni!ihing>K Buffalo, N. Y.; Sports Show 
(Sliow), Boston, Mass.; Stamford Park (Race 
Track), Niagara Falls, Ont.; S. R. Gerber 
>au>age Co. (Wieners and Sausage), Buffalo, 
N. Y.; Chip Steak Co. (Chip Steaks), Buf- 
falo, N. Y.; CuUigan Soft Water (Water 
Softening Service), Buffalo, N. Y.: Police 
Circus (C-ircus), Buffalo, N. Y.; Food Ex- 
hibit (Show), Buffalo, X. Y. 

TV Accounts: Sports Show (Show), Bos- 
ton, Mass.; Stamford Park (Race Track), 
Niagara Falls, Ont.; S. R. Gerber Sausage 
(Wieners & Sausage), Buffalo, N. Y.; Police 
Circus (Circus), Buffalo, N. Y.; Culligan 
Soft Water (Water Softening), Buffalo, 
N. Y.; Food Exhibit (Food Show), Buffalo, 
N. Y.; Chip Steak Co. (Chip Steaks), Buf- 
falo. N. Y. 

EDELSTEIN-NELSON ADV. 
AGENCY, INC. 

203 North Wahasli .St., Chicago 1, 111. 

Plionc: ANdover 3-3867 

ABP 

President Edward Edelstein 

Vice-Preoident Irving Karlin 

Radifj and TV Accounts: Conway Camera 
Co. (photo retailer), Chicago. 

ELLINGTON <S CO., INC.. ADV. 

'..r, I ifih Ax.-., .N,w York 17, N. Y. 
Phone: Mljrray Hill 74300 
ANPA APA-NOAB PPA 

Precident Jesse T. Ellington 

Vire.Pr«'»ident'- Tlnodore S. Strong, 

Hyland L. Hodgson, Charles W. Marshall, 

Chauncey L. Landon, Van Davis, William 

A. Ban^l 

Treasurer Gordon M. Kingman 

Ex.-r. Dir. Radio & TV Hal James 

Kxer. Producir A. Burke Crolty 

Kadio & TV Time Buyer iJan Kane 

Radio Accounts: Celanese Corporation of 
America fYarn«, F'abrics. F'hi'-tics), New 
York, N. Y.; Harriet Hubbard Ayer (Cos- 
metict); McKeitbon & Robbing. (Drugs). 

TV Accountn: Cadbury-Fry America, Inc. 
^ Candy), Celanese Corporation of America 
^ Yarns, Fabric^ Pla»tiee), New York, N. Y.; 
MrKeiifton & Robbing; Bayuk Cigars, Inc.; 
J. >*i««. & Siins CSelssors & Shears). 



ELLIS ADVERTISING CO. 

Krianger Theatre Bldg., Buffalo 1, N. Y. 

Phone: CI. 6780 

ABP— ANPA— APA-NOAB— PPA 

Partners Michael F. Ellis, 

Jerome R. Ellis 

Radio-TV Director Josephine Williams 

Branch Offices 

77 York St. W., Toronto, Ont. 

Phone: Wa 9902 

Manager Al May 

448 Seymour St., Vancouver, B. C. 

Phone: Ma 2631 

Manager W, Van Warren 

Radio Accounts: Nemnier Furniture Com- 
pany (Furniture Manufacturer), Rosinski 
Furniture Co. (Furniture Stores), DiBello 
Motor Sales (Pontiac Dealers), Buffalo, 
N. Y., Old Barn (Restaurant), East Aurora, 
N. Y.; William C. Maunz (Insulation and 
Heating), Buffalo, N. Y.; Niagara County 
Savings Bank (Savings Bank), Niagara Falls, 
N. Y.; Kensington Savings & Loan Assn. 
(Savings and Loan Assn.), Madison Cab 
(Taxi Cabs), Mel's (Men's Clothing), A & B 
of Buffalo, Inc., (Ballantine Beer Distribu- 
tors), Phoenix Brewery Corp. (Beer and 
Ale), Western Savings Bank (Savings Bank). 

TV Accounts: Western Savings Bank (Bank 
— Savings), First National Bank (Bank — 
Commercial), Italian & French Wine Co. 
(Old Friar Brand Wines), George R. Ben- 
nett Co., Inc. (Food Broker — Neptune Sar- 
dines, Borden's Condensed Milk, Star-Kist 
Tuna), Buffalo General Laundries (Laundry 
and Dry Cleaning), Nemmer Furniture Com- 
pany (Furniture Manufacturers), Phoenix 
lirewery Corp. (Beer and Ale), Rosinski 
Furniture Co. (Furniture Stores), Breden- 
berg Distributing Co. (Imported Labatt's 
Beer), William Hengerer Company (De- 
partment Store), Lamont-Wray Motors 
((Chrysler-Plymouth Dealer). 

ROBERT J. ENDERS ADVERTISING, 
INC. 

1415 K St., N.W., Washington 5, D. C. 
Phone: Sterling 2222 

President Robert J. Enders 

Exec. Vice-President Howard A. Enders 

Vice-President Rudy Vallee 

Secretary-Treasurer Melvin Alan Bank 

Account Executives Sylvia Devey, 

William Fitzgerald, Robert L. Friend 

Radio-TV Director Mary Griffin, Jr. 

Traffic Manager Dorothy Shick 

TV Film Director Robert L. Friend 

liranch Offices 

Packard Building, Philadelphia, Pa. 

Phone: RIttenhouse 6-5491 

Manager Al Fingerman 

270 Park Ave., New York, N. Y. 
Phone: PLaza 5-4952 



172 



• • • 



ADVERTISI NG AGENCIES 



• • • 



Vice-Pres Howard Enders 

TV Art Director Fred Waller 

6611 Santa Monica Blvd., Hollywood, Calif. 

Phone: Hillside 6118 
Manager John Swallow 

Radio Accounts: Amvets (American Vet- 
erans of World War Two), Veterans of 
Foreign Wars, Koolvent Metal Awnings, 
Washington, D. C; All-Aluminum Corp. 
(Chairs, Tables), Georges Radio & Televi- 
sion Co., Government Services Inc., Wash- 
ington, D. C; Brigg's Filtration Corp., Occi- 
dental Restaurant, Travel Inc., Washington, 
D. C; Simon Distributing Corp. (Motorola, 
Hotpoint, General Electric), Washington, 
D. C., Maryland, and Virginia; Al's Motors 
(Chrysler), Virginia; McCoy's (Radio, Tele- 
vision & Appliances), Washington, D. C; 
Mid-Atlantic Appliances (Admiral and Ben. 
dix), Washington, Maryland, Virginia; Air 
Rome, Inc. (Trips to Holy Land), National; 
Home Appliance Co. (Radio, Television & 
Appliances), United States Government 
Agencies, Abbott Refrigeration Corp., Thor 
Corp. (Washers & Ironers), Cardwells Inc. 
(Rugs), National Institute of Technology, 
Sil-i-Kleen Auto Polish, Washington, D. C.; 
Peirce-Phelps Distributors (Admiral, Youngs- 
town, Proctor, Hamilton), Academy Motors 
(Hudson), Philadelphia, Pa. 

Tr Accounts: Koolvent Metal Awnings, 
George's Radio & Television Co., The Hecht 
Company (Dept. Store), Occidental Restaur- 
ant, Washington, D. C; Simon Distributing 
Corp. (Motorola, Hotpoint, General Elec- 
tric), Washington, Maryland, Virginia; Al's 
Motors (Chrysler) Virginia; McCoy's (Ra- 
dio, Television & Appliances), Mid- Atlantic 
Appliances (Admiral & Bendix), Washing- 
ton, D. C, Maryland, Virginia; Home Appli- 
ance Company (Radio, Television & Appli- 
ances), Washington, D. C; Hotpoint Corpo- 
ration, National; Abbott Refrigeration Corp., 
Thor Corp. (Washers & Ironers), Sil-i-Kleen 
Auto Polish, Rumpus Rye (New Philadelphia 
Bakery), Washington, D. C.; N. Snellenburg 
& Company (Dept. Store), Peirce-Phelps Dis- 
tributors (Admiral, Youngstown, Proctor, 
Hamilton), Philadelphia, Pa.; Hecht Bros. 
(Dept. Store), Washington, D. C; The Hub 
(Dept. Store), Baltimore, Md.; Motorola, 
Gimbel's (Dept. Store), Frigidaire, Phila- 
delphia, Pa.; Simon Distributing Corp. 
(Motorola, Hotpoint, General Electric), 
Washington, D. C, Maryland, Virginia; 
R. H. White Co. (Dept. Store), TV Engineers 
of New England, Boston, Mass.; Gimbel 
Brothers (Dept. Store), Pittsburgh, Pa. 

ENGEL ADVERTISING, INC. 

185 N. Wabash Ave., Chicago 1, 111. 

Phone: RAndolph 6-7220 

ANPA— PPA— APA— NOAB 



President & Treasurer Frank L. Engel 

Vice-Pres. & Sec M. L. Engel 

Art Dir. & Copy Dir, A. L, Rumry 

Radio Accounts: Superior Match Pants 
Co. 

ENNIS-ANDERSON ADV. AGENCY 

218 Anglo Bank Bldg., Fresno, Calif. 
Phone: Ph. 3-2613 

President E. E. Anderson 

Vice-President Frank Ennis 

Art Director Milton M. Young 

Radio Director Lon McAdams 

Radio Accounts: National Dollar Stores, 
Roth Furniture Co., Fresno Macaroni Co., 
Perfection Macaroni Sauce. 

ERWIN, WASEY & CO., INC. 

420 Lexington Ave., New York 17, N. Y. 

Phone: LExington 2-8700 

AAAA— ANPA— APA— NOAB— PPA 

Chairman of the Board Louis R. Wasey 

coresident Howard D. Williams 

Vice-Presidents George E. Wasey, 

David B. Williams 

Sec.-Treas James F. O'Connor 

Exec. Dir. Radio-TV James C. Douglass 

Business Mgr., Radio-TV Keith B. Shaffer 

Dir. Radio-TV Creative Prod.. Michael Levin 

Time Buyer Ray Simms 

Radio Dir. (L. A.) Robert L. Redd 

TV Dir. (L. A.) Charles F. Lowe 

Time Buyer (L. A.) Glen Bohannan 

Time Buyer (Chicago) John Gwynn 

Branch Offices 
230 N. Michigan Ave., Chicago 1, 111. 

Manager L. R. Northrup 

5045 Wilshire Blvd., Los Angeles 36, Calif. 
Exec. Vice-Pres Emmett C. McGaughey 

523 Marquette Ave., Minneapolis 2, Minn. 

President Mac Martin 

1st National Bank Bldg., Oklahoma City, Ok. 

President Howard D. Williams 

1170 Bay St., Toronto, Ont., Can. 

Manager Ralph L. Lawson 

1121 St. Katherine St. W., Montreal, Que., 

Canada 
Manager William C. Stannard 

Radio Accounts: Barbasol Co. (Barbasol), 
Indianapolis, Ind.; Musterole Co. (Muster- 
ole), Cleveland, 0.; Carnation Co. (Evapo- 
rated Milk, Ice Cream, Malted Milk), Los 
Angeles, Calif.; Albers Milling Co. (Cereals, 
Flapjack Mix, Friskies Dog Food), Seattle, 
Wash.; Consolidated Cigar Corp. (Harvester 
Cigars, Dutch Masters Cigars), Zonite Prod- 
ucts Corp. (Larvex), New York, N. Y.; 
Nash Coffee Co. (Coffee), Minneapolis, 
Minn.; S. C. Johnson & Sons, Inc. (Wax 
Products), Racine, Wis.; Seeck and Kade, 
Inc. (Pertussin Cough Syrup), New York, 
N. Y.; KRO Company (Rodenticides), 



173 



ADVERTISING AGENCIES 



Sliriiigfu l«l. O.; J.uol. Ki.ssr H<Ullin}i Works 
lS»ft Drink- », MiniuapoHs, Minn.: Acme 
Hour MilU (Hour», Okluhonia City, Okla.; 
F^ F. Ilutton anil Co. (.Soruritij's) , Los An- 
fflris Calif.: McCoy rrotlurt> (Vitamins), 
Nr%» York. N. v.: Olive TaMoi Co. (Laxa- 
li>cl, Coluniliu.s, I).; Spring!^ Collon Mills 
Co. (Spring Maid Slitcls), Lancaster, S. C. 

rr Accounts: Carnation Co. (Lvaporated 
Milk), Los Angeles, Calif.; AUkms Milling 
Co. (Fri>kies Dog Fo«ul), .'Seattle, Wasli.; 
Con^olidated Cigar Corp. (Harvester 
Cigars). New York, N. Y.; Springs Cotton 
Mills (Spring Maid Sheel>), Lancaster, S. C; 
Sceck an.l Kadr, Inc. (rertu>sin). New York, 
N. Y.; Muslerole Co. ( Mii>terole), Cleve- 
land, O.; North .American Philips Co. 
(Norelco Duo-Vue), New York, N. Y.; Ad- 
miral t'orp. (Refrigerators, TV and Radio 
Hereixrr'-K Chicago, III. 

WILLIAM ESTY COMPANY, INC. 

UK) i:. I2nd M., New York, N. Y. 

IMione: Mlrrav Hill 5-1900 

A HC— A HP— AN PA- A FA 

Chairman of the Board Vi illiam Esty 

President James J. Houlahan 

Vice Pre-idenl Dr. Wallace H. Wulfeck 

Srrretar>-Trea-urer E. H. Cummings 

V.P. Ch'g. TV Prog Kendall Foster 

Arting Radio Director Wendell Adams 

V.P. Chg. TV Commercial. .Stanley A. Lomas 

liranrh Office 

6331 HolKwood Blvd., Hollywood 28, CaL 

F^xer. Prod.-Dir Arnold J. Wester 

Radio Arroitnts: Colgate (Rapid-Shave, 
Fab, Vel), Jer^e> (My; National Carbon Co. 
("Kveready'' Batterie«, "Preslone** anti- 
freeze). New York; R. J. Reynolds Tob. Co. 
(Camel (Cigarettes (lavalier Cigarettes, 
Prince .Albert .Snuiking Tobacco), Winston- 
Salem; <]ora <-ola Bottling (>o., New York. 

jy Accounts: Colgate (P'ab, Rapid Shave, 
Vel), Jer^ey City; Hawley & Hoop.«, Inc. (M 
& M\ Candy), Newark; National (Jarbon Co. 
<**Kvercady" Batteries, "Prchtone" anti- 
freeze), .New York; R. J. Reynolds Tob. Co. 
(Camel Cigarette^ Cavalier Cigarettes), Win- 
»lon*Salem, .N. C.; Coca-Cola Bottling Co., 
New York; Pacquin, Inc. (Silk 'n Satin), 
.New York. 

EVANS & ASSOCIATES 

Dan N^aggoner BIdg.. 1 ort Worth, Tex. 

Phone: KDi-on *j:>2\ 

ABC— PPA-ABP-ANPA— APA 

NAAN— NOAB 

Partner* Albert Evans, Jr., 

"•jfijiiy Schlenther 

I'nrNo Accounts: Williamson Dickie Mfg. 

Wn\ ^ ork Clothes) ; Foremost Dairies 

Plain*!); Ft. Worth Macaroni Co. 

i y Accounti: Williamson Dickie Mfg. Co.; 

Fort Worth Macoroni Co.; Foremost Dairies. 



EVANS-WORK ADV. AGENCY 

318y2 South Sixth St., Springfield, III. 
Phone: 28868 

President Clarence R. Evans 

Art Director John Robert Work 

Continuity Director Imogene Kundig 

Radio Accounts: Arch Wilson, Inc., Axtell 
Kramer, B & F Toggery, Barlow's Jewelry, 
Beatrice Foods, L. B. Bell Fur Co., Bootery, 
Bridge Jewelry Co., Camera Shop, Capital 
W ood Works, Community Bakery, Constan- 
tino Packing Co., Ray's Brand Products, 
Dellert's Paints, Durham Electric Company, 
Equitable Loan Company, Faultless Milling 
("ompany, Fink's Cleaners, Graham's, Jack 
Harnian, John Harms & Sons, Hills Bros. 
(Company, Ideal Creamery, Kennedy's Laun- 
dry & Dry Cleaners, Lincoln Trail Turkey 
Farm, Modern Business Machines Co., Henry 
Nelch & Son, Public Super Market, Punzak 
Air Conditioning & Heating Co., Quality 
Dairy, Rolands, Royal Crown Belting Co., 
Seek DeVault Paint Mfg. Co., Security Fed- 
eral Savings & Loan, Senate Theatre, Sim- 
mons Office Supply, Springfield Motors, 
Springfield Refinoil, Spririgfield Skelgas, 
Paul Steele Lumber Company, Swanson's 
Camera Shop, R. W. Troxell Insurance, 
Woodward & McCullough Jewelers. 

THE EVERUNG ASSOCIATES, INC. 

1015 Chestnut St., Philadelphia 7, Pa. 

Phone: Market 7-2617 

ABP— ANPA 

Pres., Radio-TV Dir Frank J. Corkery 

V.P. & Dir. of Art Reynold Abbruzi 

Sec, Treas Alice L. Mooney 

TV Prod Lester J. Harmon 

Radio Accounts: Mrs. Smith's Pie Co. 
(Pies), Potlstown; Valentine & Co. (Paint), 
New York; Fleming & Bates (Coal), Phila- 
delphia. 

TV Accounts: Mrs. Smith's Pie Co. (Pies), 
Pottstown; Valentine & Co. (Paint), New 
York; Valspar Dealers (Paints), Washing- 
ton, Baltimore, Binghamton. 

FARQUHAR AND COMPANY, INC. 

First National Bank Building, Utica 2, N. Y. 
Phone: 2-6109 

President John T. Farquhar 

Vice-President Ted R. Darvoe 

Secretary Roger H. Williams 

Treasurer Jay C. Anderson 

Radio-Television John T. Farquhar 

Media Buyer Eleanor Crimmins 

Radio Accounts: Utica Brewing Company 
(Fort Schuyler Beer & Ale), Utica, N. Y.; 
Dawes and Judkins Inc. (Floor Covering 
Dealer and Distributor), Utica, N. Y.; F. J. 
Baker & Sons (Wholesale, Retail Florists), 
Utica, N. Y.; Wra. Parry & Sons Inc. (Dairy 
Products), Utica, N. Y.; Jean's Foods of 
Utica Inc. (Food Products), Utica, N. Y.; 



174 



ADVERTISING AGENCIES 



Harry Heiman Inc. (Chrysler-Plymouth Dis- 
tributor), Utica, N. Y.; Bonide Chemical 
Co. (Insecticides, Fungicides), Utica; Rome 
Savings Bank, Rome; Ribyat's Furniture, 
Utica. 

TV Accounts: Utica Brewing Company 
(Fort Schuyler Beer and Ale), Utica, N. Y.; 
Dawes and Judkins Inc. (Floor Covering 
Dealer and Distributor), Utica, N. Y.; Bonide 
Chemical Co., Utica; Harry Heiman Inc. 
(Chrysler-Plymouth Dist.), Utica; Philip- 
son & Co. (Investments), Utica; Ribyat's 
Furniture, Utica. 

FEIGENBAUM <5t WERMEN 
ADVERTISING AGENCY 

1922 Spruce St., Philadelphia 3, Pa. 

Phone: LO 4-1536 

ABP— ANPA— NOAP 

Partner Harry Feigenbaum 

Partner David Wermen 

Radio-TV Director Stanley Goldstein 

Radio Accounts: Grabosky Bros. (Royal- 
ist, Amerada cigars), Philadelphia; Federal 
Savings & Loan Assns. (savings and loan), 
Philadelphia; Hardwick & Magee Furniture 
(rugs & furniture), Philadelphia; Cumber- 
land Brewing Co. (Old Export Beer), Cum- 
berland, Md.; The Arrow Store (men's fur- 
nishings), Philadelphia; Laundry Board of 
Trade (Philadelphia laundries), Philadel- 
phia; Fox Weis (furriers), Philadelphia; 
Garden State Motors (automobiles & mo- 
tors), Camden, N. J.; Bandler's (furniture), 
Philadelphia; Reliable Pontiac (automo- 
biles), Philadelphia. 

TV Accounts: Kasser Distillers (wine), 
Philadelphia; B. S. Pincus & Co. (meat prod- 
ucts), Philadelphia; Booth's Bottling Co. 
(carbonated beverages), Philadelphia; The 
Arrow Store (men's apparel), Philadelphia; 
New Yorker Cheese Co. (cheese products), 
Philadelphia. 

ROBERT FELDMAN, INC. 

878 Seventh Ave., New York 19, N. Y. 
Phone: CO 5-3642 
Pres. & Radio Time Buyer, 

Account Executive Robert Feldman 

Sec. & Treas B. Michaels 

Radio Director C. Rhodes 

Copy Chief L. Barton 

TV Director R. Feldman 

Radio Accounts: Nevelea Country Club, 
Elliott Murphy's Aquashow, Maurella Prod- 
ucts (Perfumes), Wivel Restaurant, Village 
Barn, Jack Dempsey's Restaurant, Palisades 
Amusement Park, Chen's Singapore, Young's 
Gap Hotel. 

TV Accounts: Eastern Wine Corp., Wivel 
Restaurant, China Doll Night Club. 



FELLOWS ADVERTISING AGENCY 

410 Larned Bldg., Syracuse, N. Y. 
Phone: 2-4175 
ABP— APA 
Pres., Space & Radio 

Time Buyer Byron F. Fellows, Jr. 

Secretary-Treasurer Marjorie Hughes 

Radio Accounts: B W B Foods Inc. 
(Brown's Baked Beans & Bean Soup), Mex- 
ico, N. Y.; Cortland Baking Company (Co- 
bakco Bread), Cortland, N. Y.; Norwich 
Knitting Company (Character Sweatshirts), 
Norwich, N. Y. 

TV Accounts: B W B Foods, Inc. (Brown's 
Baked Beans & Bean Soup), Mexico, N. Y.; 
Cortland Baking Co. (Cobakco Bread), 
Cortland, N. Y.; Norwich Knitting Co. 
(Character Sweatshirts), Norwich, N. Y. 

COURTLAND D. FERGUSON, INC. 

Rm. 315, National Press Bldg., 

Washington, D. C. 

Phone: NAtional 7713 

President Courtland D. Ferguson 

Secty.-Treas Lucille Pierce Ferguson 

Radio Copy Dir Joseph Mcjimsey 

TV Director Walter J. Kerwin 

Art Director Lee Perri 

Production Manager William Cooper 

Time Buyer Beatrice Pientka 

Branch Offices 
45 Rockefeller Plaza, New York, N. Y. 

Manager Philip N. Jackson 

525 N. Charles St., Baltimore, Md. 

Manager Phil Jackson 

Life Ins. Co. of Va. Bldg., Richmond, Va. 

Manager Richard Nail 

Radio Accounts: L. S. Briggs, Inc. (Meat 
Products), Washington, D. C; Schindler 
Peanut Products (Peanut Butter & Peanuts), 
Wash. & Bait.; Mann's Potato Chips, Wash. 
& Richmond; Smith's Storage Co., Washing- 
ton; Lincoln Warehouse Corp., New York; 
High's Lee Cream Co. (Dairy Products), 
Washington, D. C; Little Tavern Shops 
(Restaurants), Wash. & Baltimore. 

TV Accounts: Briggs (Meat Products), 
Smith's Storage Co., Washington, D. C; P. 
D. Gwaltney Co., Smithfield, Va. 

LAWRENCE FERTIG & CO., INC. 

149 Madison Ave., New York 16, N. Y. 

Phone: MUrray Hill 9-7100 

ABP— ANPA— APA— NOAB— PPA 

President-Treasurer Lawrence Fertig 

Exec. Vice-Pres. & Sec Alexander Slavitt 

Vice-President Philip Lukin 

Space Buyer Miss Selma Grosswirth 

Art Director Stanley Dusek 

Production Manager Mel Lewis 

Radio-TV Time Buyer, Dir.. .Jos. H. Mintzer 



175 



ADVERTISING AGENCIES 



ROBERT G. FIELDS & CO. 

Sii.l. kmn Hl.lp. N;.^hville 3, Tonn. 

rhone: ().19TT 

ABP 

Prrsidrnt Robert G. Fields 

Arrount Fxeculive W. R. Culboitson 

Strrrlarv A. Ferguson 

Radio Accounts: Robl. Orr & Co. (Coffee), 
St. Bernard Coal Co. (Coal), Coal Healing 
NM^vire (CoalK Milk for Heallli, Inc. 
( Milk*. Na>lnille. Tenn. 

n Accounts: Nashville Pure Milk Co. 
(Dairv Products), Nashville; Red Ace 
IVlroieum Co. (Coal & Oil) ; Hester Battery 
Co., Nashville. 

FIRESTONE-GOODMAN ADV. 
AGENCY, INC. 

445 Loeh Arcade, Minneapolis 2, Minn. 
Phone: Main 4393 
ANPA-APA 
Prefix Radio Dir. & 

Copy Chief Allan L. Firestone 

Trea?. & Art Director Archie Goodman 

Secretary R. S. Firestone 

Space Buyer L. Koehller 

M M. FISHER ASSOCIATES 

131 N. LaSalle St., Chicago 2, 111. 
Phone: CEntral 6-1610-1611 

Owner Jack L. Fisher 

Time Buver Helene Heinz 

Radio & TV Dir.. . .Jack L. (Bud) Fisher, Jr. 

Radio Accounts: Bell Savings & Loan 
Am-u. (Local Radio), Cook Co. Central Dem- 
orratic Committee — Political (Radio-selected 
Loralitied), National Foundation for Infan- 
tili- Paralyhi- (Midwest Rep.), New York & 
Chirafto; Tarn O'Shanter (Country Club (Golf 
Tournaments Only), Chicago; United Artists 
Corp. (Motion Picture), Chicago (Radio Se- 
lected Loralities) ; Universal-International 
I*irture* (Motion Pictures), Chicago (Radio 
>elert»-d Localities). 

Ty Accounts: Cook Co. Central Demo- 
cratic Committee (Political), Chicago (Se- 
lected Localitieh); Tam O'Shanter Country 
i Au\t (Coif Tournaments^), (>hirago; Harvey 
Lumber Co., Chicago; Nat'l. Foundation for 
Infantih' ParalvHiH, Chicago & N. Y.; United 
Artii't'* Corp.; Universal-Inlernational Pic- 
tures Corp. 

FITZGERALD ADVERTISING 
AGENCY 

I.'c (An If. Building, New Orleans, La. 
Phone: TUlane 3131 
'"nr- .}(„' F. Killeen, Jos. H. Epstein, 
'''. M. -flivsarz. Leonard Gessner, E. W. 
f'-'Jor Wooiw-n, Warren G. Posey 

•' 'n Dir Hariey B. Howcott 

Xvlio-TV Director Aubrey Williame 

Aart. Radio-TV Dir Mrs. Marie O'Meara 



rV Film Director Tom Newman 

Radio Accounts: Alabama-Georgia Syrup 
Company (Alaga Syrup), Montgomery, Ala.; 
Blue Plate Foods, Inc. (Mayonnaise-Peanut 
Butler-Preserves & Jellies, CDM Coffee), 
New Orleans, La.; H. G. Hills Stores (Chain 
Grocery Stores), New Orleans, La.; Jackson 
Brewing Company (Jax Beer), New Orleans, 
La.; Pan-Am Southern Corporation (Motor 
Oil & Gasoline), New Orleans, La.; Wesson 
Oil & Snowdrift Sales Co. (Wesson Oil, 
Snowdrift, Scoco and Cruslene Shortening), 
New Orleans, La. 

TV Accounts: Blue Plate Foods, Inc. (May- 
onnaise-Peanut Butter-Preserves & Jellies), 
New Orleans, La.; Godchaux Sugars, Inc. 
(Sugar), New Orleans, La.; Higgins, Inc. 
(Flooring & Misc. Products), New Orleans, 
La.; H. G. Hill Stores (Chain Grocery 
Stores), New Orleans, La.; Jackson Brewing 
Company (Jax Beer), New Orleans, La.; La. 
State Rice Milling Co. (Rice), Abbeville, 
La.; Wesson Oil & Snowdrift Sales Co. (Wes- 
son Oil & Snowdrift & Crustene), New Or- 
leans, La.; Maison Blanche Company (De- 
partment Store), New Orleans, La.; Pan-Am 
Southern Corporation (Motor Oil & Gaso- 
line), New Orleans, La.; Southern Shell Fish 
Co. (Canned & Frozen Seafoods), Harvey, 
La. 

FLACK ADV. AGENCY, INC. 

1110 Hills Bldg., Syracuse 2, N. Y. 

Phone: 2-3129 
AAAA— ABP— ANPA-APA— PPA 

President John B. Flack 

Secretary Florence O. Miller 

Treasurer J. K. Bowman 

Account Executives (Claire Evans, 

Arnold T. Bowden, William P. Conklin, 
Grover H. Hubbell 

FOLEY ADVERTISING AGENCY 

N. B. C. Bldg., Cleveland 14, 0. 
Phone: CHerry 1-1490 

President Robert B. Foley 

Sec.-Treas Helen M. Little 

Director A. B. Foley 

Radio and TV Accounts: I. J. Fox, Inc. 
(Retail Furrier), Nokes-Findley Wallpaper 
& Paint Co., Cleveland. 

THE RICHARD A. FOLEY ADV. 
AGENCY, INC. 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: KIngsley 5-1560 

AAAA— ABC 

President Charles H. Eyles 

V.P.-Treas Lee E. Hood 

V.P.-Gen. Mgr A. Edward Morgan 

V.P.-Media Director Wesley Winning 

Copy Director Raymond Barr 

Radio-TV Director Frank M. Knight, Jr. 

Time Buyer .David Smith 



176 



• • • 



ADVERTISING AGENCIES 



• • • 



Radio Accounts: Abbotts Dairies, Inc. 
(Milk, Cheese & Ice Cream), Beneficial 
Saving Fund (Banking), Delaware Steeple- 
chase & Race Assn. (Horse Racing), Wil- 
mington, Del.; Louis Burk Co. (pork prod- 
ucts), Phila. 

TV Accounts: Abbotts Dairies (ice cream, 
milk), Philadelphia; Baltimore & Ohio Rail- 
road (passenger travel), Baltimore; Bene- 
ficial Saving Fund (banking), Philadelphia; 
Louis Burk Company (pork products), Phil- 
adelphia; R. T. French (Company (bird 
seed), Rochester; Atlantis Sales (Company 
(Klix Dog Candy and Silvo Silver Polish), 
Rochester. 

FOOTE, CONE & BELDING 

247 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 8-5000 

ANPA— AAAA— PPA— APA— ABP— 

NOAB 

Chairman of the Bd Robert F. Carney 

V.P. & Director Frank E. Delano 

V.P. Chg. Finance, Secretary & 

Director A. E. Rood 

V.P. & Director RoUand W. Taylor 

V.P. & Director Elwood Whitney 

V.P. Chg. International 

Division M. P. Franceschi 

V.P.-Radio & Telev.. . .Edmund L. Cashman 

V.P. Chg. Media Harold H. Dobberteen 

V.P. Chg. Research Paul E. J. Gerhold 

V.P. & Mgr. Eastern Mot. 

Pic. Div Harold Holt 

V.P.-Radio & Television Roger Pryor 

Asst. Treas. & 

Asst. Sec Charles H. Newbrand 

Dir. of Merchandising. .. .Everett F. Braden 

Dir. of Prog. Devel Thomas McDonnell 

Dir. Media Joseph S. Spiegel 

Mgr. Production Dept J. A. Koehler 

Time Buyer Lillian Selb 

Dir. Radio & Telev. Prod George Wolf 

Office Manager Tyrell G. Rogers 

Branches Offices 

155 E. Superior St., Chicago 11, 111. 

Phone: SUperior 7-4800 

President Fairfax M. Cone 

V.P. & Director Roy Campbell, Jr. 

V.P. & Director Robert J. Koretz 

V.P. & Director John F. Hunt 

Treas. & Asst. Sec Jos. W. King 

V.P. & Prod. Dir George Heiland 

V.P Carl C. Hertzberg 

V.P. Chg. Media & Res.. .Harold H. Webber 

Educational Dir Leah Anderson 

V.P. & Media Dir Robert Hussey 

V.P. Chg. Res Richard TuUy 

Mgr. Bcstg. Oper Richard J. Cunningham 

Radio & Telev. Bus. Mgr Harry Dieter 

Radio & Telev. Time 

Buyer Genevieve Lemper 

Office Mgr.. M. R. Loehrke 



Statler Center, 900 Wilshire Blvd., 

Los Angeles 17, Cal. 

Phone: MAdison 9-3611 

Chairman Exec. Comm Don Balding 

V.P. & Director William J. Pringle 

V.P. & Director Jack Smock 

V.P. & Art Dir Robert Freeman 

Dir. of Media George Weaver 

Dir. of Research Paul Henley 

Mgr. Prod. Dept Brougham J. Morris 

Radio Time Buyer Lydia R. Hatton 

235 Montgomery St., San Francisco 4, Calif. 
Phone: SUtter 1-2355 

Vice-Pres. & Mgr Ford Sibley 

Media Director Llew A. Jones 

6233 Hollywood Blvd., Hollywood 28. Calif. 
Phone: HOllyood 9-6265 

Vice-Presidents C. Burt Oliver, 

Elliston Vinson 

Box 4223, Houston 14, Texas 
Phone: ATwood 8561 

Manager Stephen R. Wilhelm 

Pacific Bldg., Portland 4, Oregon 
Phone: BRoadway 3732 
Leith F. Abbott 
Radio Accounts: General Foods, Lieb- 
mann Breweries, Inc., New York Central, 
Lever Bros. American Bakers Assn., Armour 
& Co., Frigidaire Division General Motors, 
Hall Brothers, Inc., The Toni Company, In- 
ternational Cellucotton Products Co., Acme 
Brewing, Bullock's, Hoffman Radio, Hughes 
Aircraft, Lockheed, Purex Corp. Ltd., Se- 
curity-First National Bank, Sunkist Growers, 
Union Oil, Westgate-Sun Harbor. 

TV Accounts: General Foods, Liebmann 
Breweries, Inc., Intern'l Latex, Lever Broth- 
ers, Armour & Co., Frigidaire Division Gen- 
eral Motors Corp., Hall Brothers, Inc., Inter- 
national Cellucotton Products Co., The Toni 
Company, Beatrice Foods Company, Security- 
First National Bank, Acme Brewing, Bul- 
lock's, Hoffman Radio, Hughes Aircraft, 
Purex Corp. Ltd., Sunkist Growers, Union 
OiL 

MARSHALL FORD ADV. AGENCY 

918 11th St., Sacramento 14, Calif. 

Phone: Gilbert 2-3645 

APA 

President M. J. Ford 

Publicity Director William Queale 

Radio Accounts: Bercut-Richards Packing 
Co. (Sacramento Brand Foods), Pureta Sau- 
sage Co. (Sausage Products), Capital Fed- 
eral Savings & Loan Assn., Taylors Dairy 
(Ice Cream), Brolli-Parks Co. (Zenith Ra- 
dios), Sacramento, Calif. 

ALBERT FRANK-GUENTHER LAW 
INC. 

131 Cedar St., New York 6, N. Y. 

Phone: COrtlandt 7-5060 
ABP— ANPA— APA— NOAB— PPA 



177 



ADVERTISING AGENCIES 



« li;iirntan of tlu- \U\ Howard \V. Calkins 

l*rr^il^rnl I rank J. Hrynold.s 

Sr. Vicr-PtPJi. Victor J. Covasco 

Kxcr. Virr-I're> Kithard A. (ailliiian 

Virc-PrM. & Trras S. A. Spoakc 

\ irrlVr>. & Sec L. G. McAdic 

\ irc-Prc-id«Mit> Frank D. Cruikshaiik, 

HoHard C. Allen 

Dir. of Radio & TV Robert \V. I)a> 

Branch Offices 

One La SuIIr St.. (.Iiicapo 2, 111. 

IMioiic: DKarhorn 2-6424 

\ ice-IVr»ident H. \V. Dawson 

10 Post Office Square, Boston 9, Mass. 
Phone: IIAncock 6-5900 

Vice-Pre>ident Joseph H. Hanilen 

Packard HIdp., Philadelphia 2, Pa. 
Phone: HIttenhouse 6-3915 

Vice-President Milton T. Kyle 

125 Hii^h St.. San Francisco, Calif. 

Phone: Ylkon 6-4641 

Manafier Liicrezia H. Kemper 

FRANKEL, JONES, CO. 

IKO N. Wal.a^h \\r.. Chicago 1, 111. 

Phone: DFarborn 2-5745 

NOAH— ABP— ANPA— APA— PPA 

President Jones B. Frankel 

Anount Executives Jones B. Frankel, 

A. (f. (>ainrs. Lew Sanders 

Spare Buyrr Helen Eich 

Radio-TV Dirrclor Lew Sanders 

Hmlio Accounts: Lion Chemical Co., Rolin 
."^ah-", Valmor Prod. 

71' Account: Rosin-Stan. 

FRANKLIN & GLADNEY, INC. 

10 Ka-t VnU St.. N.w York 17. N. Y. 

I'hon.-: PLaza 9-7950 

ABP—ANPA 

Pretiidcnl Dolph Franklin 

M«-dia Dir Edith Schless 

Director of Mdsng Bernard W. Maxwell 

Radio-TV Time Buyer Eleanor Pryde 

Ty Accounts: .Stern Department Stores; 
MawMin De Many f Furrier), Philadelphia, 
f*a.; L. Fish Stores (Furniture), Chicago, 
III.; Ilechl'g Department Stores (Depart- 
ment Stores). 

THE FREDERICK-CLINTON CO., INC. 

'>\-, I ifih Ax.-., N.w York 17, .N. Y. 

Phone: MLrray Hill 2-743:i 

ABP-ANPA 

Preiiident F. C. Burper 

V.P., Trea IL S. Rieff 

V.P., S-cretary R. S. Buckhinder 

V.P., Art Director E. (;amhole 

V.F»..Radio & TV Dir Sydney Rubin 

W'i<//o Accounts: Adier Sho*-*. New York; 
Milro^e Products (RAD Cleaner), New 
York; Modene Paint Co, (paint products), 
f/heloea, Masi,.; Vim Ehctric Co. (RCA, 
Tbor, Hallierafterfe), New York. 



CURT FREIBERGER & CO. 

14:59 Court Place, Denver 2, Colo. 

Phone: ALpine 2048 

AAAA— ANPA 

President C. J. Freiberger 

Secretary Charles A. Haskell 

Treasurer Doris Fleischer 

TV Director Bob Swysgood 

Radio Accounts: American Beauty Maca- 
roni Co. (macaroni products), Denver; 
Brecht Candy Co. (candy), Denver; Central 
Bank & Trust Co. (banking), Denver; As- 
sociated Grocers of Colo, (groceries), Den- 
ver; Colorado Potato Flake Co. (potato 
chips), Denver; Guardian Savings & Loan 
Ass'n. (savings & loan), Denver; Sears Roe- 
buck & Co. (dept. store), Denver; Sheridan 
Brewing Co. (beer), Sheridan; Toner's, Inc. 
(peanut butter), Denver; Vincent Syrup Co. 
(syrups), Denver. 

TV Accounts: Brecht Candy Co. (candy), 
Denver; Beatrice Foods (dairy products), 
Denver; Central Bank & Trust Co. (bank- 
ing), Denver; Zefer Products (salad dress- 
ings), Denver; Tivoli Union Co. (beer), 
Denver; American Beauty Macaroni Co. 
(macaroni products), Denver; Denver Conv. 
& Visitors Bureau (travel), Denver; A. Car- 
bone & Company (wines), Denver. 

FREITAG ADV. AGENCY 

988 Spring St., N.W., Atlanta 5, Ga. 

Phone: HEmlock 1345-6 
ANP A— AP A— NO AB— PP A— A A AN 

Owner J. V. Freitag 

Prod. Mgr. & Art Dir H. J. Torgesen 

Space Buyer M. K. McGowan 

Secretary, Radio Dir R. W. Wallace 

Radio Accounts: Columbia Baking Co., 
Walton Rice Mill, Inc. 

OAKLEIGH R. FRENCH 
& ASSOCIATES 

4235 Lindell Blvd., St. Louis 8, Mo. 

Phone: NEwstead 0037 

AAAA— ABC— ABP— NOAB— ANPA 

PPA— APA— AFA 

Partners Oakleigh R. French, 

Mazie G. French 

Art Director Matthew Falk 

Dir. (Client Service Richard C. Lynch 

Media Director C. Sewell Pangman 

Radio Accounts: Mercantile Trust Com- 
pany (banking services), St. Louis; Reisch 
Brewing Company (Gold Top beer), Spring- 
field, 111.; Jefferson Hotel (hotel service), 
St. Louis; Medart's Restaurants, St. Louis; 
II P Oiffee Company, St. Louis. 

AD FRIED ADVERTISING AGENCY 

(S(-e Complete Listing Under "A") 

FRIEND REISS McGLONE 

221 W. 57 St., New York, N. Y. 



178 



ADVERTISING AGENCIES 



Phone: PLaza 7-8030 
ABP— ANPA— AFA 

Partner & Gen. Mgr B. M. Reiss 

Partner Leo Friend 

Partner James W. McGlone 

Res. & Mkt. Dir Henry Brenner 

Production Manager Julius Brown 

Radio-TV Director Edward Ratner 

Radio Accounts: Moly Motor Products 
(Liqui-Moly), N. Y. C; Merkin Paint Co., 
N. Y. C; Grayson Robinson (Fashion Cata- 
log), N. Y. C; Sweet Orr (Workclothes), 
N. Y. C; Lafayette Radio, N. Y. C; Weather 
Winky (Children's clothing), N. Y. C. 

TV Accounts: Merkin Paint Co., N. Y. C; 
Levolor Lorentzen (Venetian Blinds), 
N. Y. C; Aptitude Shoe Co., N. Y. C. 

HARRY M. FROST CO., INC. 

260 Tremont St., Boston 16, Mass. 

Phone: Liberty 2-0183 

ANPA— APA— PPA 

President Karl M. Frost 

Vice-President Harold E. Bessoni 

Treasurer Harry M. Frost 

Assl. Treasurer Florence A. Dondero 

Sec'y-» Radio Dir Harvey P. Newcomb 

Newspaper Space Buyer. . . .Anna V. Turner 
Magazine Space Buyer & Prod. Mgr. 

Harold E. Bessom 

Radio Accounts: Durkee-Mower, Inc. 
(Marshmallow Fluff), Lynn, Mass.; Winslow 
Chip Company (Potato Chips, Products), 
Marblehead, Mass.; LePage's Inc. (Glue 
Products), Gloucester, Mass.; General Elec- 
tric Supply Corp. (Electrical Products), Bos- 
ton, Mass.; Gentles Baking Co. (Gentles 
Bread), Mattapan, Mass.; Campbell-Fair- 
banks, Inc. (Sportsmen's Shows), Boston, 
Mass.; Frank Bownes Paint Co. (Modene 
Paints), Chelsea, Mass.; Jasper Wyman & 
Sons Co. (Wyman's Blueberries), Mill- 
bridge, Me.; Natl. Cranberry Assoc. (Ocean 
Spray Products), Hanson, Mass.; Eastern 
Racing Assoc. (Suflfolk Downs), East Boston, 
Mass.; Boston Nash Co. (Automobile Ser- 
vice), Boston, Mass. 

TV Accounts: Durkee-Mower, Inc. (Marsh- 
mallow Fluff), Lynn, Mass.; Gentles Baking 
Company (Gentles Bread), Mattapan, Mass.; 
General Electric Supply Corp. (Electrical 
Appliances), American Crabmeat Co. (3 
Little Kittens Cat Food), Met. Boston Nash 
Dealers (Automobile Service), Boston Mass.; 
Winslow Chip Co. (Potato Chips, Products), 
Marblehead, Mass.; LePages, Inc. (Glue 
Products), Gloucester, Mass. 

FULLER & SMITH & ROSS, INC. 

1501 Euclid Ave., Cleveland 15, 0. 

Phone: CHerry 1-6700 

AAAA— ABP— ANPA— APA— NOAB— PPA 

President Allen L. Billingsley 

Exec. Vice-Pres E. L. Andrew 

V.P. & Mgr. (Cleveland Office) .W. A. Wright 



Secretary-Treasurer C. C. Reidenbaugh 

Asst. to Pres. (Cleveland) J. C. Maddox 

Media Dept. Mgr. (Clvld.)..W. G. Chalkley 
Media Dept. Mgr. 

(Chicago) C. W. Billingsley 

Radio, Film, TV Dept. Mgr. 

(Cleveland Office) .. .Richard F. Reynolds 
Branch Offices 

71 Vanderbilt Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-5600 

Vice-Pres. & Mgr R. E. Allen 

105 W. Adams St., Chicago 3, IlL 

Phone: ANdover 3-5041 

Vice-Pres. & Mgr E. J. Lauesen 

Radio Accounts: Olney & Carpenter (Food 
Products), Westinghouse Elec. Corp. (Vari- 
ous), Plymouth Cordage Co. (Rope), Her- 
cules Powder Co. (Toxaphene) Aluminum 
Cooking Utensil Co. (Wear-Ever), Bryant 
Heater Corp. (Gas Heaters), Burkardt Brew- 
ing Co. (Beer), Penzoil ((^lasoline & Oil), 
Commercial Solvents Corp. (Anti-Freeze), 
Owens-Corning Fiber glas (Curtains), Alu- 
minum Co. of America (Various). 

TV Accounts: Central Nat'l Bank of Cleve- 
land, American Greeting Card Publishers, 
Burkhardt Brewing Co., Aluminum Cooking 
Utensils Co., Domestic Sewing Machine Co., 
Westinghouse Elec. Corp. 

FURMAN, FEINER & CO., INC. 

117 W. 46th St., New York 19, N. Y. 

Phone: PLaza 7-7393 

ABP 

Pres., Radio Time Buyer. . . .Norman Furnian 

Vice-President Irving J. Gottlieb 

Secretary Nathan Rothenberg 

Art Director Edwin R. Swaback 

Acct. Execs Helen Grobin, Lon Shaw 

Space Buyer Laura Lustig 

Radio Accounts: American Federation of 
Labor, Washington, D. C; International La- 
dies Gar. Workers Union, Liberal Party, 
Colomby Watch (Jewelry), New York, N. Y.; 
Ganeles-Lenger Wine Corp., New York; Na- 
tional Health Aids, Inc., New York. 

GARDNER ADVERTISING CO. 

915 Olive St., St. Louis 1, Mo. 

Phone: Garfield 2915 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA 

Ch. of Board H. S. Gardner 

President E. G. Marshutz 

Sec. & Treas J. V. Kirchhoff 

V.P., Radio-TV Roland Martini 

Radio-TV Director William Fisher 

Branch Office 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone: COlumbus 5-2000 

Vice-President Roland Martini 

Radio Accounts: Grove Laboratories, Inc. 
(Bromo-Quinine, Fitch Shampoo, 4-Way Cold 
Tablets), St. Louis; Lion Oil Company, El- 



l?9 



ADVERTISING AGENCIES 



.loratlo. Ark.; \.l.ra>lva (.oUM)liilaled Mills 
» ompanx, Omaha, N«-l».; r«M MilW Co., Pur- 
ina MiiU. KaUlon Turina ('oinpany, St. 
I.oui>; S»nillnvr^lrrn Hrll T«'lrphoiie Co., St. 
l.oui*; Inion Klrriric (loinpaiiy of Mis- 
souri, Si. l.oui>; First National Hank, St. 
Louii^: Si. I.mii- Intlepomlt lU Tacking Co. 

Tl' Accounts: Grove Laboratories, Inc., 
IVt Milk Co., Ralston Purina Co., Monsanto 
thtniical Co., St. Louis; First National Bank, 
Si. Louis; Nebraska Consolidated Mills, 
• ►niaba. Neb. 

W. W. GARRISON & COMPANY 

400 N. Mirbipan Ave., Cbieago 11, 111. 

Pbone: SUperior 7-8388 

APA— ANPA— PPA— NOAH 

Ser., Spare & Hadio Time Buyer. .0. P. Schill 

V.P. & Arrt. Fxer Earl Lines 

\rt iHrertor O'Cal Hanson 

Hadio Accounts: Tanglefoot Co., Grand 
Hapid», Mich.; (^bson Refrigerator Co. 

GEARE-MARSTON. INC. 

228 Lo.u-t. Philadelphia 3, Pa. 
Phone: LOeusl 1-0531) 

AAAA— ABC— ABP— ANPA— APA 
NOAB— PPA 

President Norman W. Geare 

V.P.-Media Director Frank G. Murphy 

Secretary William (,. Huekel 

Treasurer Elizabeth A. Heath 

l)ir. of Ser\ire Bates ('ompton 

Public Relation> Director Wni. C. Faust 

Radio-TV Dir Frank C. Murphy 

Branch Officf 

420 Lexington A\e., New York 17, N. Y. 

Phone: LExington 2-0880 

Vice-Pre^ident Charles S. O'Donnell 

Hndio Accounts: Strawbridge & Clothier 
rDepl. Store), \\ e>»lern Saving Fund Society, 
Philadelphia, Pa.; Skinner & Eddy (Icy 
Point Sahnon), Seattle, Wash.; Henry Di'^- 
*lon & Son Uibnin Saw-), PennHvIvania Salt 
Mfg. Co. (Chemicals), Philadelphia, Pa. 

Ty Accounts: Wehlern Saving Fund) So- 
ciety (SavingH Bank), Strawbridge & (llotb- 
ler (Dept. Store). 

GERTH-PACinC ADV. AGENCY 

Mil Mi-i-.ion hi., San Irancihco 4, (>alif. 

Phone: GArfield 1-1081 
AAAA— APA— ABP ANPA— NOAB 

Owner ..E. P. Gerth 

Account Ejiecutive J. W. Clark 

' cft. Kxec^ .Media Dir (;. G. Emmons 

lirunch Office 
..030 High Tower Dr., Hollywood 28, Calif. 

anager Ornon Hauler 

Hadio Accounln: David D. Bohannon 
'>rgn.. Stringer Driver Moving & Storage Co., 
Calif. Fruit I*rodutlfe, Ltd. 
TV AccotuU: Calif. Fruit Productn, Ltd. 



THE GETSCHAL CO., INC. 

49 E. 51st St., New York 22, N. Y. 

Phone: PLaza 9-1332 

ABP— ANPA 

President Budd Gelschal 

Vice-President Len Stein 

Hadio-TV Accounts: Sealy Mattress Co. 
(mattresses), N. Y. C; Lerner Co. (furni- 
ture), N. Y. C; Michaels Brothers (dep't. 
stores), N. Y. C; Good Neighbor Stores (ap- 
pliances), B'klyn. 

GEYER ADVERTISING AGENCY, 

INC. 

745 Fifth Ave., New York 22, N. Y. 

Phone: PLaza 1-3300 
AAAA— ABC— ABP— ANPA— AFA 

President B. B. Gayer 

Vice President Alden Kenyon 

Exec. V.P. & Gen. Mgr Harold Jaeger 

Treasurer John R. Kunz 

V.P. & Copy Director Amedee J. Cole 

V.P. & Media Director George Duram 

Vice Pres Frank Kearney 

Vice Pres Donald Gill 

V.P. & Art Director W. J. Loveman 

V.P. & Art Director A. A. Surin 

V.P. & Dir. Public Rel E. F. Thomas 

V.P., Dir. of Radio-TV. . .Norman Blackburn 

Director of Radio-TV George Kern 

Time Buyer Elizabeth Powell 

Radio-TV Copy Chief William Lewis 

TV Film Supervisor James Manilla 

TV Art Director Paul Martin 

Radio-TV Bus. & 

Traffic Super Don McGuinn 

Brunch Offices 

14250 Plymouth Rd., Detroit 32, Mich. 

Phone: Webster 3-5520 

V.P.. Assoc. Mgr Walker R. A. Graham 

V.P.-Assoc. Mgr Ralph Wolfe 

931 Third National Bldg., Dayton 2, Ohio 

Phone: Fulton 4-145 
Vice President & Mgr E. G. Frost 

1680 North Vine St., Hollywood 28, Calif. 

Phone: (Tranite 6-114 

Vice President Wright Nodine 

Hadio Accounts: Nash-Kelvinator Corp. 
(Nash Cars, Kelvinalor Household Appli- 
ance.^), Detroit, Mich.; Zippo (Cigarette 
lighlerH, Lighter Fluid) ; U. S. Industrial 
(jhemical Co., U.S.I. (Super-Pyro Ami- 
Freeze) ; American Home Products (House- 
hold products), N. Y. C; Boyle-Midway 
Inc. (Aerowax, Aeromist, Aeroshave Instant 
lather, 3-in-one oil, Autobrite, etc. 108 items 
in all); American Home Foods (Burnett's 
InHlanl Puddings), N. Y. C; Telley Tea Co., 
Inc. (Tea), N. Y. C; The Walcott Co. (Easy- 
Oir oven cleaner), Hartford, Conn.; Weston 
Bihcuit Co. ((Jookies), Pasaic, N. J.; Flotill 
Products, Inc. (Tasti-Diet). 



180 



• • • 



ADVERTISING AGENCIES 



• * • 



TV Accounts: Nash-Kelvinator Corp. 
(Nash Cars, Kelvinator Household Appli- 
ances), Detroit, Mich.; American Home 
Products (Household Products), N. Y. C; 
Boyle-Midway, Inc. (Aerowax, Aeromist, 
Aeroshave Instant lather, 3-in-l oil, Auto- 
brite, etc. 108 items in all) ; American Home 
Foods, Inc. (Burnett's Instant Puddings), 
N. Y. C; Tetley Tea Co., Inc. (Tea), 
N. Y. C; The Walcott Co. (Easy-Off Oven 
Cleaner), Hartford, Conn.; Kenwill Corp. 
(Magi Koter Paint Roller), Painesville, O.; 
Weston Biscuit (Cookies), Passaic, N. J.; 
Flotill Products, Inc. (Tasti-Diet). 

GIBBONS ADVERTISING 
AGENCY, INC. 

802 Daniel Bldg., Tulsa 3, Okla. 
Phone: 4-2444 

ABC— ABP— ANPA— AFA— SNPA— APA 

Pres. & Treas J. Burr Gibbons 

Vice President John B. Gibbons 

Secretary Viola Neese 

Radio-TV Dir Mercedes (Dee) Freiday 

Radio Accounts: National Bank of Tulsa 
(banking and trust services), Tulsa; Stan- 
ley's Funeral Service (funeral service), 
Tulsa; State Federal Savings & Loan Associ- 
ation (savings, loans and investments), 
Tulsa; Hale-Halsell Co. (coffee and canned 
foods), McAlester; Wortz Biscuit Co. (crack- 
ers and cookies). Fort Smith, Ark.; Tom P. 
McDermott, Inc. (tire sales, service & re- 
capping, home appliances, anti-freeze & 
motor oil & batteries), Tulsa, Oklahoma 
City, Amarillo; Sand Springs Farms (turkeys 
and eggs). Sand Springs, Okla.; John Brown 
University (schools and camps), Siloam 
Springs, Ark.; Long Beach & Glendora, 
Calif.; Liberty Glass Co. (milk and beverage 
bottles), Sapulpa, Okla.; Pedrick Labora- 
tories, Inc. (Vigo Dog Food), Sand Springs, 
Okla.; H. M. McDaniel Co. (real estate & 
home building), Tulsa; Southwest Steel Co, 
(ornamental iron). Sand Springs, Okla.; 
Prayson Candies Co. (candy), Tulsa; Hope 
Lumber and Supply Clo. (appliances, paint 
& lumber), Tulsa; Comet Moving & Storage 
Co. (moving and storage), Tulsa. 

TV Accounts: National Bank of Tulsa 
(banking and trust services), Tulsa; Hope 
Lumber & Supply Co. (appliances, paint & 
lumber), Tulsa; Tom P. McDermott, Inc. 
(tires & appliances, anti-freeze, motor oil), 
Tulsa; State Federal Savings & Loan Assn. 
(savings, loans, investments), Tulsa; Wortz 
Biscuit Co. (crackers and cookies). Fort 
Smith, Ark. 

J. J. GIBBONS LIMITED 

200 Bay St., Toronto, Ont., Canada 
Phone: Empire 4-2111 



AAAA— ABC— CDNA— CWNA— CNN & PA 
CAAA 

Chairman of Board R. A. Stapelis 

President Mrs. J. J. Gibbons 

Managing Dir H. M. Tedman 

Vice-Pres. & Gen. Mgr R. B. Pattinson 

V.P. & Secy .-Treas E. T. Saunders 

Vice-President J. G. Russell 

Calgary Radio Mgr A. Swanson 

Branch Offices 
924 Dominion Square Bldg., Montreal, Que. 

Manager R. L. Burdick 

272 Scott Block, Winnipeg, Manitoba 
V.P. & Manager A. B. Johnston 

GIBRALTAR ADV. AGENCY, INC. 

17 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-7896 

President Charles J. Basch, HI 

Vice-President Leo Berman 

Treasurer Clarence Schmidt 

Secretary, Radio & TV Dir Frances Scott 

Radio & TV Time Buyer Gloria Lubin 

Rad.-TV Accounts: Bonafide Mills, (Bon- 
ny Maid Linoleums, Tilemasters, & Versa 
Tile), New York, N. Y., Caryl Richards, 
Inc. (Manufacturers of Rocket Wave and 
Poodle Perm Permanents). 

Other accounts: Leelite Incorp. (Mfrs. of 
aluminum furniture) ; Kurt A. Baer, Inc. 
(Mfrs.' Representatives of non-ferrous 
metals) ; Alpha Products Co. (Distributors 
of Automotive equipment oil and chemicals) ; 
Diamant Marine Corp. (Distributors of boat- 
ing supplies) ; Nan Duskin, Inc. (Women's 
Specialty Store) ; Safety Zip-er Corp. (Safety 
Zippers & Sliders), 350 Fifth Avenue, 
N. Y. C; Bona Fide Mills, Inc. (Bonny 
Maid Linoleum), N. Y. C. 

GILLHAM ADVERTISING AGENCY 

500 Continental Bank Bldg., Salt Lake City 

1, Utah 

Phone: 4-5516 

ABP— ANPA— APA 

President-Treasurer M. C. Nelson 

Exec. Vice-President Lon Richardson 

Vice-President Robert F. Rohlfing 

Vice-President Wendell J. Ashton 

Secretary Marjorie Farrell 

V.P., Radio-TV Dir Victor V. Bell 

Time Buyer Esther Cook 

Radio Accounts: Cloverleaf Dairy (Milk, 
Cream, Milk Products), Salt Lake City, 
Utah; Colville Ice Cream Co. (Ice Cream, 
Bars, etc.), Salt Lake City, Utah; First Fed- 
eral Savings, Salt Lake City, Utah; Fisher 
Brewing Company (Beer), Salt Lake City, 
Utah; Freed Motor Company (DeSolo-Ply. 
mouth Cars), Salt Lake City, Utah; Fram 
Distributors, Intermountain Area; General 
Electric Supply Corp. (Appliances, etc.), 
Intermountain Area; Mountain Fuel Supply 



181 



ADVERTISING AGENCIES 



t .... Sail I.akf ('ity: 0>:iltMi First Fedrral 
<aNin»:s. OptiKn. I tali: IVtty Motor (Ford 
l>,alrr>. Salt lake City. Utah; Portor-Scar- 
ptlli Macaroni Co. (FriJ-ltts, Spaghetti, etc.). 
Porll.uul. l^re.; I'urily Hisruil Company 
(To>*n House Oarkers. (Cookies, Saltine 
Oarkers. etc.). Salt Lake City, Phoenix. 
Miitle: Ro\aI Baking Company (Tahlo Queen 
Bread. Othtr Br.-ad Prothicts). Salt Lake 
« ii\ : Sepo Milk Products Co. (Sepo Evapo- 
rated Milk). Salt Lake City: Salt Lake 
Hardware Co. (\Vh»)lesale Distrihulors). Salt 
Lake (.ity; .^treator Chevrolet Co.. Salt Lake 
Citv; Sweet Candv Company (Renown Choc- 
olate*, Other Candies), Salt Lake City; 
Inion Pacific Railroad. Salt Lake City; Utah 
I inance. Salt Lake City. Provo; Utah Oil 
Refining Co. ("Gasoline, Oil, Atlas Products), 
Salt Lake (^ity; Utah Power & Light Co. 

< Fleciric Service). Intermountain Area; 
W alker Bank & Trust Co., Salt Lake City. 

TV Accounts: Cloverleaf Dairy (Milk, 
Cream. Milk Products). Salt Lake City, Utah; 
f!olvilIe Ice Cream Co. (Ice Cream, Bars, 
etc.). Salt City, Utah; First Federal Savings, 
Salt Lake City, Utah; Fisher Brewing Com- 
pany (Beer), Salt Lake Citv. Utah; Freed 
Motor Company rOeSoto-Ply mouth Cars), 
.^alt Lake City, I'lah; General Electric Sup- 
ply Corp. C \ppliances, etc.). Salt Lake City, 
Utah; Henager School of Business. Salt Lake 
City, Utah: Mountain Fuel Supply Co., Salt 
Lake City, Utah; Petty Motor (Ford Dealer), 
Salt Lake City, T^tah: Purity Biscuit Com- 
nany ^Town House Cookies. Crackers), Salt 
Lake Ciiv. Phoenix; Roval Baking Company 
rTahle Oueen Bread, Other Bakery Prod- 
urtu). Salt Lake Citv; Sego Milk Products 
Co. rSego Fxaporated Milk). Salt Lake City; 
Sweet Cand\ Company (Renown Chocolate.^, 
etc.). Salt Lake Citv; I'nion Pacific Railroad, 
Salt Lake City; Utah Power & Light Co. 
'Klertrie Service). Salt Lake City. 

BERT S. GITTINS ADVERTISING 

739 N. BroadwaN, Milwaukee 2, Wig. 

Phone: BR 6.r)948 

AAAA— ABC— ABP-ANPA— AFA 

Owner Bert S. Gittins 

Prod. Dir Stewart Carlson 

Media Dir Esther Block 

^ opy Dir Harold Nelson 

Ind. Copy Dir Franklin J. Beezley 

Om.P Mgr..^ Erwin R. Iloltz 

Radio & TV Executive Gerald L. Seaman 

Radio & TV Executive Verne Laustsen 

Hndio Accounts: Alli'-Clialmer^ Mfg. Co. 
(Farm Trarlorn & Equi[jMienl), Mil /aukee, 
^in.: Group 8 — Wi^connin Bankers* Assn. 

< Banking Service), Milwaukee, Wis.; The 
Page Milk Company (Evaporated Milk), 
Merrill, Wi..: Wm. F. Renk & Sons (Hyhrid 
0*rnK Sun Prairie, Wi*». 

TV Accountn: AlliH-ChalmerA Mfg. Co. 



(Farm Tractors & Equipment), Milwaukee, 
Wis.; Group 8 — Wisconsin Bankers Assn. 
(Banking Service), Milwaukee, Wis. 

GLASSER-GAILEY, INC. 

301 S. Harvard Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 4-2141 

AAAA— ANPA— PPA 

President G. F. Glasser 

Vice-President P. E. Gailey 

Secretary-Treasurer Howard W. Gambrill 

Art Director J. Gelchel Seaker 

Radio Accounts: Ralph Grocery Co., Trop- 
ical Preserving Co., L. B. Laboratories, Inc. 
(Hair Preparations), Los Angeles. 

GLEW ADVERTISING AGENCY 

211 N. Lafayette Ave., Grand Rapids, Mich. 
Phone: 9-4052 
ABP-ANPA 

President Francis K. Glew 

Radio Accounts: Miller & Zeilstra Lumber 
Co., Grand Rapids, Mich.; Rauser's Sausage 
Co., Grand Rapids, Mich. 

GOLDEN ADVERTISING AGENCY 

44 Court Street, Brooklyn 2, N. Y. 
Phone: MAin 4-1375 
ABP-ANPA— AFA 

President Ben Golden 

Account Executives William Goldstein, 

Gus Goldman 

Radio Accounts: EDCO Electric Co. (Syl- 
vania & Thor Washers), New York; Carl's 
Men's Shops (Men's Wear), New York; 
Nostrand Radio Co. (TV Receivers), Brook- 
lyn. 

GOODKIND, JOICE & MORGAN, 
INC. 

919 North Michigan Ave., Chicago 11, IlL 

Phone: SUperior 7-6746 

AAAA— ANPA— ABP 

President Clyde M. Joice 

Exec. Vice-President Harlow P. Roberts 

Treas. & Copy Chief Garrick M. Taylor 

Secy. & Media Dir. . .Florence A. Neighbors 
Assl. Med. Dir., Prod. Mgr....J. Alden Joice 

Vice President Henry Nathan 

Vice President Joseph J. Klein 

Radio Accounts: Planters Nut & Chocolate 
Co., Goldenrod Ice Cream Co., Planters 
Edible Oil Co., Jewel Tea Co., Inc., The 
Illinois Canning Co., Laboratory Products 
Co., C. H. Runciman Co., Lowell, Mich. 

Tl^ Accounts: Goldenrod Ice Cream Co. 
rice Cream), Chicago, 111.; The Illinois 
r:anning Co.; C. H. Runciman Co., Lowell, 
Mich.; Planters Edible Oil Co., Wilkes- 
Bar re. Pa. 



182 



ADVERTISING AGENCIES 



GOTHAM ADVERTISING CO. 

2 W. 46th St., New York 36, N. Y. 

Phone: LUxemburg 2-2880 

ABP— ANPA— ABC 

Chairman of Bd G. Ellsworth Harris 

President Duncan D. Sutphen, Jr. 

Exec. V.P. & Treas Arthur A. Kron 

Vice Pres Robert F. Kendall 

Vice Pres Arthur F, Connolly 

Secretary Chester A. Priest 

Dir. Radio & Television. . .Arthur A. Kron 

Spot Time Buyer Kathleen K. Barton 

Branch Offices 

Gotham de Mexico, S. A. 

Bolivar 8, Despacho 607, Mexico D.F., Mexico 

Director Edwin J. Ryan 

Coudrey-Gotham Prop. Ltd. 
5-7 Barrack St., Sydney, Australia 

Director C. J. Coudrey 

Radio Accounts: Lutheran Laymen's 
League (Lutheran Church-Missouri Synod), 
St. Louis, Mo.; La Regione Siciliana (Sicily 
Tourism), Turin, Italy; L. A. V. (Venezue- 
lan Airlines), New York, N. Y. 

TV Accounts: Lutheran Laymen's League 
(Lutheran Church-Missouri Synod), St. 
Louis, Mo. 

GRAY & ROGERS 

12 South 12th St., Philadelphia 7, Pa. 

Phone: WAlnut 2-3636 

ABC 

Partner Jerome B. Gray 

Partner Edmund H. Rogers 

Partner Robert W. Graham 

Partners Sherman G. Landers, 

Russell K. Carter, Samuel Chew, William 
B. Edwards, William S. Harvey, Edmond G. 
Thomas, Atherton Seeley. 
Radio-TV Dept. Head. . .Walter M. Erickson 

Radio Accounts: Thomas A. Edison, Inc. 
(Automobile Batteries), Orange, N. J.; The 
M. A. Hanna Company (Coal), Philadelphia, 
Pa.; Harleysville Mutual Casualty Co. (In- 
surance), Harleysville, Pa.; Keystone Auto- 
mobile Club (Services), Philadelphia, Pa.; 
Philadelphia Saving Fund Society (Banking 
Services), Philadelphia, Pa. 

TV Accounts: Fidelity-Philadelphia Trust 
Co. (Banking Services), Philadelphia, Pa.; 
Keystone Automobile Cllub (Services), Phil- 
adelphia, Pa.; Philadelphia Saving Fund So- 
ciety (Banking Services), Philadelphia, Pa. 

GREEN-BRODIE 

420 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-9533 

ANPA— PPA 

Partners Julian P. Brodie, Alan Green 

Space & Time Buyer Betty Gershon 

Art Director Cecil Baumgarten 

Production Director Melford Brodie 

Copy Chief Mark Isaacs 



Radio Accounts: Pieter de Witt, Inc., The 
Viking Press, The New School, Krasdale 
Foods, Inc. (Canned Foods), New York, 
N. Y. 

TV Accounts: Krasdale Foods, Inc. 
(Canned Foods), New York, N. Y. 

MONROE GREENTHAL CO., INC. 

445 Park Avenue, New York 22, N. Y. 
Phone: PLaza 9-8640 
ANPA— APA— PPA 

Pres., Treas Monroe W. Greenthal 

Vice-President Albert L. Reinitz 

Vice-President Clark Ramsay 

Production Mgr Gene Gofsky 

Radio & TV Dir Samuel G. Gallu 

Media Dir., Space Buyer Herb Hauser 

Branch Office 

Universal Studios, Universal City, Calif. 

Phone: Stanley 5953 

Manager Clark Ramsay 

GREY ADVERTISING AGENCY, INC. 

166 W. 32nd St., New York 1, N. Y. 

Phone: CHickering 4-3900 

AAAA— ABP— ANPA— APA— NOAB— PPA 

President Lawrence Valenstein 

Executive Vice-Pres Arthur C. Fatt 

Media & Research Dir.. . .Herbert A. Vitriol 
V.P. & Radio-TV Dir Wm. A. Chalmers 

Radio Accounts: Frank H. Lee Co. (Hats), 
New York; Ronson Art Metal Works, Inc. 
(Lighters & Accessories), Newark, N. J.; 
Kirsch Beverages, Inc. (Soft Drinks), Brook- 
lyn, N. Y.; Pharmaco Laboratories, Inc. 
(Admiracion Shampoo) ; Phillips-Jones, Inc. 
(Van Heusen Shirts & Men's Wear), New 
York, N. Y. 

TV Accounts: Ronson Art Metal Works, 
Inc. (Lighters), Newark, N. J.; Good-Humor, 
Inc. (Ice Cream), N. Y.; De Jur Amsco 
(Cameras), N. J.; L P. Kleinert Rubber Co., 
Inc., New York. 

THE GRISWOLD-ESHELMAN CO. 

Terminal Tower, Cleveland 13, 0. 

Phone: TOwer 1-3232 

AAAA— ANPA— PPA— APA— ABP 

NOAB— ABC— SNPA 

President Kenneth W. Akers 

Vice President Charles Farran 

Vice President S. A. Lewis 

Vice President E. R. Preble 

Secretary-Treas John F. Davis 

Media Dir William A. Weaver 

Dir. of Radio & TV John R. Schmunk 

Branch Office 

307 West Broadway, Louisville 2, Ky. 

Phone: Amherst 2474 

Radio Accounts: Fisher Bros. Co. (Retail 

Food Chain), Cleveland, 0.; Thompson 

Products Co. (Tapco Div., Automotive & 

Aviation Parts), Cleveland, 0.; The Warner 

& Swasey Co. (Machine Tools), Cleveland, 



183 



ADVERTISING AGENCIES 



IK; Linroln Kholrio I o. l«"»trio Arc Weld- 
ing tUiiii|»iurnll. Cllcvrlaiul. O.: Tlu* Wrll- 
man Knuinrrrinp Co. (Mutrrial Handling 
Kt|uipinrnt t. C.lrvflantl. C>.; Tlu- Krir Rail- 
road (lo. ( l*a>>rnp«T St'rvi«<>, ( loviland, O.; 
Hru>h I)r\«'lopim>nl (o. ( P>t'/.ooltMlrir Mat'ls 
(or R^rording, Rrproduring and Measuring), 
Cirvrland. I),; FIcit-W ing l^orp. ((iasoline 
& Dih. lllrveland, (>.: Youngslown Sheet & 
TuIh- (Sleeh. Young>lo\vn, O.; Jenney Mfg. 
(lo. ((.aoulint* & Oih, Ho.-.lon, Mass.; Tappan 
Novr (!o. (Rangt>), Mansfield, O.; Society 
for Sa%ing> (Ranking Servire), Cleveland, 
(>.; Tenne>see I*rodiuts & (Iheiniral Corp. 
I CheniiraKx ), Naslnille, Tt-nn. 

71 Accounts: Con>ider H. Willett Co. 
iKurniturrl, Louisville, Ky.; Fisher Bros. 
Co. (Retail Food Chain), Cleveland, O.; 
Thomp.oon Produrt> Co. (Tapoo Div., Auto- 
inoiixf & \\iation Paris), Cleveland, O.: 
Morion Parking Co. (FVozen Packaged 
Food-.!, Loui^vill(•, Ky.; First Nat'l Bank 
«»f I.oui^ville, Ky. (Banking Service), Louis- 
ville. Ky.; Society for Savings (Banking 
N-rvicel, (ileveland, ().; Jenney Mfg. Co. 
<<;a»oline & Oil), Bo>ton. Mass.; Tappan 
.•^lovr Co. (Ranges), Man^field, 0. 

JULIAN GROSS ADV. AGENCY 

II \->liiin M.. Hartford 3, Conn. 
Pluuir: 7-7179 
ABP— NAAN 

Pre.., Tna-., Pub. I)ir Julian Gross 

\ ire-President Beulah Gross 

An Dirertor Declan Powers 

Ser^ Media liir.. Radio Time 

l^uyr Libhy Dunn 

Radio Accounts: (21 Local and Regional.) 

ART GRUBER ASSOCIATES, 
ADVERTISING 

5316 S. Girard A\.., Minru apolis 19, Minn. 

Phone: KKgent 1307; 0373 

APA-PPA 

Prrn., Tre«. Arthur R. Gruber 

>errHary K. M. Gruber 

Art Ilirerio, Donald Layman 

Hatlio Antmnls: Midwest Wine Company 
'Ti-mpli- Mine), St. Paul, Minn.; Plymouth 
Di-abr.,' A»,.'n (Plymouth Automobiles), 
M.nnrapoli.-Sl. Paul, Minn.; Slawik Motors, 
Im. <De.Siio Pl>Mioulh), NXillard's Terrace 
( afe (Ri-Mauranl-Calering), Minneapolis, 
Minn. 

TV Account*. Jay Kline Chevrolet, Inc. 
'Automobile.), So. .St. Paul, Minn.; Kline 
'•I'l-fiiobile, Inc. fAulomobilet,), St. Paul, 
Ihh,.; Midwest Wine Co. (Temple Wine)l 
"*«. Paul, .linn.; .Newman*, (Women's Ap- 
parel>, S|. Paul, Minn.; Plymouth Dealer^' 

' ri 'Plvrnoiith Automobiles), Minneapo- 
' -" Paul, Minn.; iVople'h Furniture Co. 
Jion.r I urni%hiMgh), St. Paul, Minn.; Rusco 
Window Company (Self-Storing Windows), 



Minneapolis-St. Paul, Minn.; Slawik Motors, 
Inc. (l)eSolo-Plyniouth), Minneapolis-St. 
Paul, Minn. 

GUILFORD ADVERTISING AGENCY 

3.>0 Fifth Ave., New York 1, N. Y. 
Phone: PEnnsylvania 6-8518 
ANPA 
Account Executive Frances G. Guilford 

JOHN L. HALPIN ADVERTISING 

207 State St., Schenectady 5, N. Y. 

Phone: 2-0492 

Partners. .John L. Halpin, Marion G. Halpin 

Copy Chief A. E. Fowler 

Radio Accounts: Airport Rug & Carpet 
Co., Camden, N. J.; Mineola Rug Co., Min- 
eola, L. I., N. Y.; Schenectady Rug & Carpet 
Store, Schenectady, N. Y. ; Shrewsbury Rug 
Co., Shrewsbury, Mass.; Mohawk National 
Bank, Schenectady, N. Y.; Cobleskill Agri- 
cultural Society, Cobleskill, N. Y. 

TV Accounts: Cobleskill Agricultural Soc, 
Cobleskill, N. Y.; Latham Rug Company, 
Latham, N. Y.; lUE-CIO, Schenectady, N. Y. 

HANLY, HICKS & MONTGOMERY, 
INC. 

500 Fifth Ave., New York 18, N. Y. 

Phone: LOngacre 5-50C0 

A A A A— ABP— ANPA— PPA— APA 

NOAB— ABC 

Chairman of Board. C. P, Hanly 

President H. M. Montgomery 

Sec.-Treas. & Media Dir H. E. Lehman 

Branch Office 

Wallace-Ferry-Hanly Co. 

400 W. Madison St., Chicago, 111. 

Phone: FRanklin 2-6440 

President L. T. Wallace 

HART-CONWAY CO., INC. 

(,<nesee Val. Tr. Bldg., Rochester 14, N. Y. 

Phone: LOcusl 3520 

ANPA— APA— PPA— ABP 

President & Treasurer H. Lyman Hart 

Exec. Vice-President Harold E. Kennedy 

Vice-President Joseph Brown 

Secretary John P. Street 

Account Executives E. Ward Phillips, 

John M. Nixon 

Radio Accounts: Blue Boy Dairy (Dairy 
Products), Rochester, N. Y.; Blue Bus 
Lines (Intercity Bus Lines), Batavia, N. Y.; 
Columbia Bkg. Svg. & Loan (Savings Bank), 
RochesHtr, N. Y.; Oescent-Puritan Laundry, 
Rochester, N. Y.; Genesee Valley Trust Co. 
(Bank), Rochester, N. Y.; Genesee-Monroe 
Racing Assoc. (Harness Racing Track), Ba- 
lavia, N. Y.; Haxton Foods, Inc. (Blue Boy 
Canned Foods), Oakfield, N. Y.; Levis Music 
Stores, Rochester, N. Y.; Qualtop Beverage 
Co., Inc. (Makers of Soft Drinks), Roches- 
ter, N. Y.; Security Trust Co. (Bank), Ro- 



184 



• • • 



ADVERTISI NG AGENCIES 



• * * 



Chester, N. Y.; Sears, Roebuck & Co. (De- 
partment Store), Rochester, N, Y.; Standard 
Brewing Co. (Brewery), Rochester, N. Y.; 
Sheraton Hotel, Rochester, N. Y.; Whitlng- 
Buick, Inc. (Buick Distributor), Rochester, 
N. Y. 

TV Accounts: Blue Boy Dairy (Dairy 
Products), Rochester, N. Y.; F. Cappellino 
& Sons, Rochester, N. Y.; Crescent-Puritan 
Laundry, Rochester, N. Y. ; Genesee Valley 
Trust Co. (Bank), Rochester, N. Y.; Gene- 
see-Monroe Racing Assoc. (Harness Racing 
Track), Batavia, N. Y.; Haxton Foods, Inc. 
(Blue Boy Canned Foods), Oakfield, N. Y.; 
Levis Music Stores, Rochester, N. Y.; Qual- 
top Beverage Co., Inc. (Makers of Soft 
Drinks), Rochester, N. Y.; Rochester Gas & 
Elec. Corp., Rochester, N. Y.; Security Trust 
Co. (Bank), Rochester, N. Y.; Standard 
Brewing Co. (Brewery), Rochester, N. Y.; 
Valley View Creameries (Blue Boy Ice 
Cream), Rochester, N. Y. 

GEORGE H. HARTMAN CO. 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: STale 2-0055 

ABP— ANPA— APA— NOAB— PPA 

President George H. Hartman 

Vice-President Rowland Laughlin 

Secretary-Treasurer Frank R. Hartman 

V.P., Radio-TV Dir Thomas Kivlan 

Radio Accounts: Nelson Bros. (Furniture), 
P. A. Starck Piano Co. (Pianos), M. J. Lana- 
han Co. (Automobiles), Chicago Tribune 
(Newspaper), Hartz Mountain Products 
(Bird Food), New York, N. Y.; Neumode 
Hosiery Co. (Hosiery), Sawyer Biscuit Co. 
(Crackers & Cookies), Chicago; Manchester 
Biscuit Co. (Crackers & Cookies), Fargo, 
No. Dark.; Omaha, Neb.; Sioux Falls, So. 
Dak.; Hekman Biscuit Co. (Crackers & 
Cookies), Grand Rapids, Mich. 

TV Accounts: Nelson Bros. (Furniture). 

THE F. H. HAYHURST COMPANY 
UMITED 

38 King St. W., Toronto, Ontario, Canada 
Phone: EMpire 4-9263 

President W. P. Hayhurst 

Vice-President Geo. F. Hayhurst 

V.P H. W. E. Pepler 

V.P D. J. Leonard 

Radio-TV Director R. D. Amos 

Branch Office 
Drummond Bldg., Peel St., Montreal, Que. 

Phone: HArbour 0131 
Manager B. J. Leopold 

Radio Accounts: Bromo-Seltzer Ltd. 
(Bromo-Seltzer), Toronto, Ont.; Purity 
Flour Mills Ltd. (Purity Flour, Purity Oats 
& Cake Mix), Toronto, Ont.; Templeton's 
Limited (Raz-Mah & T-R-C's), Toronto, 
Ont.; Addisons Limited (Radio, Television, 
Norge Products), Toronto, Ont.; Brading 



Breweries Ltd. (Beer & Ale), Ottawa, Ont.; 
Dr. A. W. Chase Co. Limited (Nerve Food, 
Kidney & Liver Pills), Oakville, Ont.; Best 
Foods Limited (Nucoa Margarine), Hamil- 
ton, Ont.; Canadian Canners Limited (Soups, 
Baby Food), Hamilton, Ont.; Meccano Lim- 
ited (Toys), Toronto, Ont.; McFeeters Lim- 
ited (Golden Bar Honey Butter, Golden Bar 
Cheese), Toronto, Ont. 

TV Accounts: Brading Breweries Limited 
(Cincinnati Cream), Ottawa, Ont.; British 
Ceramics & Crystal (Canada) Limited (Fine 
China), Toronto, Ont. 

HENRI, HURST & McDONALD, INC. 

121 W. Wacker Drive, Chicago 1, lU. 

Phone: FRanklin 2-9180 

AAAA— ABP— ANPA— APA— NOAB— PPA 

Chairman of Bd. of Dir W. D. McDonald 

President W. B. Henri 

Exec. Vice Pres E. F. Hascall 

Treasurer R. H. Eaton 

Media Director Charles Pumpian 

Radio-TV Director John Scott Keck 

Radio-TV Time Buyer L. R. Hall 

Radio Accounts: Thor Corporation, Chi- 
cago, 111.; Fred W. Amend Co. ("Chuckles" 
and Chuckles Spice Drops), Chicago, lU.; 
International Shoe Co. (Peters Branch; Rob- 
erts, Johnson & Rand; Vitality Shoe Co.), 
St. Louis, Mo.; Lennox Furnace Co. (Warm 
Air Heating Systems), Marshalltown, Iowa; 
Milnot Company (Milnot), Litchfield, 111.; 
Perma Starch, Inc. (Perma Starch), lUi- 
opolis. 111.; Raytheon Television & Radio 
Corporation (Mfrs. of Raytheon Television 
and Radio Receivers), Chicago, 111.; Skelgas 
Division of Skelly Oil Co. (Skelgas Bottled 
Gas), Kansas City, Mo.; Skelly Oil Co. 
(Motor Oils, Skellysolve, etc.. Petroleum 
Products, Gasoline), Kansas City, Mo.; A. 0. 
Smith Corporation (Line Pipe & Casing, 
Pressure Vessels, Glass-Lined Tanks, Weld- 
ing Electrodes and Machines, Smithway Auto- 
matic Water Heaters, Pumps, Smithway Vol- 
ume Flow Water Heaters and Heating Equip- 
ment, LPG Systems Electric Motors, Inter- 
national Division), Milwaukee, Wis. 

TV Accounts: Thor Corporation, Chicago, 
111.; Fred W. Amend Co. ("Chuckles" and 
Chuckles Spice Drops), Chicago, 111.; Chi- 
cago, Rock Island & Pacific Railway Co., Inc. 
(Railroad Transportation), Chicago, 111.; 
Cooper's Inc. ("Jockey" Underwear and 
Cooper's Sportswear and Socks), Kenosha, 
Wis.; International Shoe Co. (Peters Branch; 
Roberts, Johnson & Rand Branch, Vitality 
Shoe Co.), St. Louis, Mo.; Kroehler Mfg. 
Co. (Living Room and Bedroom Furniture, 
Theatre Chairs), NapervilL', 111.; Lennox 
Furnace Co. (Warm Air Heating Systems), 
Marshalltown, Iowa; Milnot Company (Mil- 
not), Litchfield, 111.; Perma Starch, Inc. 
(Perma Starch), lUiopolis, 111.; Raytheon 



185 



ADVERTISING AGENCIES 



• • • 



Trlr\i<.ioii & H;ulii» (\»rp. (Mfis. of Kay- 
thron Tolp\i>ion ;iiul H;nlio H«'(«"i\ers), Chi- 
cAfio. III.: SkflJN tMl Cinnpauy (Petrolriiin 
IVothiri*. (ia^nliiu' Moior Oil>. Skt'IIvsoIve, 
rlr.». K.in«a> ( ilN. Mo. 

AL HERR ADVERTISING AGENCY 

225 K. Michigan St., Milwaukee 2, Wis. 

Phone: Hroadwav 2-8040 

AAAA-ABP-ANPA 

Pres^ Acc*t. Exec AI Herr 

Radio Time Buyer John Rock 

Radio and TV Dir Pat Kocian 

Radio Accounts: Pate Oil Company (Gaso- 
line, Lubricants, etc.), Milwaukee, Wis.; 
John Graf Company (Soft Drinks), Mil- 
waukee. Wis.; Kellers, Inc. (Beverage Dis- 
tributor), Milwaukee. Wis.; Milwaukee Flor- 
i^l» .4s««n. (Flower>). Milwaukee, Wis.; Luick 
Dairy Company (Dairy Products), Milwau- 
kee, Wis.; I.uirk Ice Cream Company (Ice 
Cream). Miiwauke*-, )X i>. 

Tl' Accounts: Pale Oil Company (Gaso- 
line. Lubricants, etc.), Milwaukee, Wis.; 
John (»raf Company (5>oft Drinks), Milwau- 
kee. Wis..; Milwaukee Florists Assn. (Flow- 
e^^t. .Milwaukee, Wig.; Luick Dairy Com- 
pany (Dairy Products), Milwaukee, Wis.; 
Luick Ice Cream Company (Ice Cream ;, 
Milwank.-.-. \Vi-. 

HEWITT, OGLIVY, BENSON & 
MATHER, INC. 

.>75 Madibon Ave., New York, N. Y. 

Phone: MUrray Hill 8-6100 

ANPA— AFA 

Chairman of Bd Andertson F. Hewitt 

Prc-ident David Oglivy 

Vicr-Pn-.idcnt." Olin A. Saunders, 

Luriib- Goold, Garrett A. Ly decker, Robert 

C Barker, Rollin C. Smith, David Marga- 

rrtten 

Treasurer Shelby H. Page 

Dir. of Radio-TV Clinton F. Wheeler 

Radio-TV Creative Head Dean Coords 

Radio-TV Tim«- Bu^^•r^ Wult.r J. Bowe, 

Martin Kane 
TV An Dirif tor William Binzen 

Radio Accounts: Sun Oil Company (Auto- 
motive ProduclJi), Philadelphia, Pa.; Chase 
.National Bank, .New York, .\. Y.; Lever 
Brothers Co, (Good Lurk Margarine), New 
York, .N. Y. 

Ty Accounu: Sun Oil Company (Auto- 
motive Products), Philadelphia, Pa.; Chase 
National Bank, New York, N. Y. 

HICKS & GREIST, INC. 

420 I^xint'lofi Av«-., .New York 17, N. Y. 

Phori.-: .MUrray Hill 3-913.) 

ABP ANPA-APA-PPA NOAH 

Pre»ide„, & .Sfrrrr tar> Jf. L. Hicks 

y.P. & TreaMir £. }j f;reis, 

.Spare Buyirr. . Mr,. E. M. .Sheldon 



186 



Radio & TV Director Peter A. Krug 

Art Depl. Mgr Howard Stapf 

Radio Accounts: Lewyt Corp. (Lewyt 
Vacuum Cleaner), Brooklyn; Home Decora- 
tors, Inc. (State House Sterling), Newark, 
N. Y. 

TV Accounts: Lewyt Corp., Brooklyn; L. 
Sonneborn Sons, Inc. (Amalie Motor Oil), 
New York; Dixie (>up ("o., Easton, Pa. 

HIRSHON-GARFIELD, INC. 

745 Fifth Ave., New York 22, N. Y. 

Phone: MU 8-8900 

ABC— ANPA— APA—PPA 

President Sidney Garfield 

Exec. Vice-Pres Lewis Nemerson 

Vice-President Judah Katz 

Gen. Mgr Julian Braun 

Radio & TV Director Robert F. Lewine 

Business Mgr William Sheppard 

Production Spvsr Eli Guterman 

Asst. Prod. Spvsr Ronnie Neufeld 

Executive Sec Thelma Silverman 

Branch Offices 

Park Square Bldg., Boston, Mass. 
Phone: Liberty 2-0485 

Executive-in-Charge Gabriel Stern 

Radio Accounts: Adam Hat Stores (Men's 
Hats & Furnishings), New York, N. Y.; Miles 
Shoes (Men's, Women's & Children's Shoes), 
New York, N. Y.; Mexsana Skin Cream 
(Plough Drug) (Medicated Skin Cream), 
Memphis, Tenn.; Prentis Clothes (Men's & 
Boys' Clothing), New York, N. Y. 

TV Accounts: Adam Hat Stores (Men's 
Hats & Furnishings), New York, N. Y.; BVD 
(Men's Furnishings), New York, N. Y.; 
(lameo Hosiery (Burlington Mills) (Ladies' 
Hosiery), New York, N. Y.; Galey & Lord 
(Burlington Mills) (Fabrics), New York, 
N. Y.; Jacques Kreisler Mfg. Corp. (Watch- 
bands), North Bergen, N. J.; Miles Shoes 
(Men's, Women's & Children's Shoes), New 
York, N. Y.; Prentis Clothes (Men's & Boys' 
Clothes), New York, N. Y.; U. S. Time 
(^orp. (Watches), Bridgeport, Conn. 

HOAG & PROVANDIE, INC. 

136 Federal St., Boston 10, Mass. 
Phone: Hancock 6-8580 

ABP— ANPA— APA—PPA— AAAA 

President J. Paul Hoag 

Vice-President Paul H. Provandie 

Vice-President Langley C. Keyes 

Production Mgr Bertha L. Aldrich 

Acct. Execs.. . .D. W. Bach, G. W. Craigie, Jr. 

W. F. HOLLAND 

Holland Bldg., Cincinnati 19, Ohio 
Phone: CApital 1252-3-4 

^>vvner William F. Holland 

Radio-TV Director Earl Holland 



ADVERTISING AGENCIES 



ROBERT HOLLEY & CO., INC. 

511 Fifth Avenue, New York 17, N. Y. 

Phone: MUrray Hill 2-8408 

ABP— APA 

Pres., Treas Robert Holley 

V.P. & Acct. Exec Charles J. Cutajar 

Media Director N. C. Albin 

Art Director E. L. Mazon 

HOUCK & COMPANY, INC.— 
ADVERTISING 

625 First St., S.W., Roanoke 16, Va. 

Phone: 2-3411 
ABP— ANPA— APA— PPA— SNPA 

President C. B. Houck 

V.P., Radio-TV Dir William B. Houck 

Secretary Kathryn H. Ferguson 

Art Director Edwin R. Deady 

Copy Chief Otto Whittaker, Jr. 

Production Manager Paul H. Long 

Asst. Production Mgr W. Leon Mitchell 

Branch Office 

Houck & Co. of Florida, Inc. 

(Separate Corporation) 

Alfred 1. duPont Bldg., Miami, Fla. 

Phone: 82-1391 

President Karl Bishopric 

Time Buyer Nona Sonsteby 

Radio-TV Director Robert Venn 

Art Director Richard V. Sutton 

Radio Accounts: Research DES-TEX, Inc. 
(Fabric Cleaner), Chicago, 111. & Miami, 
Fla.; Crowgey Sausage Clompany (Meat 
Products), KellysviUe, W. Va.; Chase Fed- 
eral Savings & Loan (Financial Institution), 
Miami Beach, Fla.; State-Planters Bank & 
Trust Co. (Financial Institution), Richmond, 
Va.; Bishop's Men's Wear (Retail Clothing), 
Miami & Coral Gables, Fla.; Trija Golf 
Club Co. (Sporting Goods), Aerovias "Q," 
S. A. (Air Transportation), Havana, Cuba; 
Orange Blossom Classic (All-Star Football), 
Miami, Fla.; Florida National Bank (Finan- 
cial Services), Miami, Fla.; Miami-Battle 
Creek (Sanitorium), Miami Springs, Fla.; 
Valleydale-Packers, Inc. (Meat Products), 
Salem, Va. 

TV Accounts: Research DES-TEX, Inc. 
(Fabric Cleaner), Chicago, lU. & Miami, 
Fla.; Chase Federal Savings & Loan (Finan- 
cial Institution), Miami Beach, Fla.; Bishop's 
Men's Wear (Retail Clothing), Miami and 
Coral Gables, Fla.; Trija Golf Club Co. 
(Sporting Goods), Miami, Fla; Natural 
Health Products (Liquefier), Sarasota, Fla.; 
Cole's Flowerland (Flowers and Plants), 
Orange Blossom Classic (All-Star Football), 
Miami, Fla. 

ROBERT HOLLEY & CO., INC. 

511 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-8408 

ABP— APA 



Pres. & Treas Robert Holley 

Vice-Pres Charles J. Cutajar 

Secy. & Media Dir Leo Litwin 

HONIG-COOPER COMPANY 

333 Montgomery, San Francisco 4, Calif. 

Phone: Exbrook 2-7004 

AAAA— ABC— ABP— ANPA 

President & Treasurer S. R. Hutton 

Exec. Vice President Louis Honig 

Vice President Heber Smith 

Vice President Warren E. Kraft 

Secretary Fred Glauser 

Media Dir. & Time Buyer John W. Davis 

Asst. Time Buyer Gail Myers 

Branch Office 

455 Skinner Bldg., Seattle 1, Wash. 

Phone: Main 6435 

Vice President Warren E. Kraft 

Radio Accounts: Italian Swiss Colony 
(Wine), San Francisco, Calif.; Mario Pack- 
ing Corp. (Canned Meats), San Francisco, 
Calif.; Calso Water Co. (Calso Water), San 
Francisco, Calir.; C and H Sugar Refining 
Corp. (C and H Cane Sugar), San Francisco, 
Calif.; Hotel Mark Hopkins (Hotel), San 
Francisco, Calif.; Colgate-Palmolive-Peet Co. 
(Peet's Soap), Berkeley, Calif.; Duart Manu- 
facturing Co., Ltd. (Kolor-treet Shampoo), 
San Francisco, Calif.; National Lead Co. 
(Dutch Boy Paints), San Francisco, Calif. 

TV Accounts: Italian Swiss Colony 
(Wine), San Francisco, Calif.; Calso Water 
Co. (Calso Water), San Francisco, Calif.; 
C and H Sugar Refining Corp. (C and H 
Cane Sugar), San Francisco, Calif.; Mario 
Packing Corp. (Canned Meats), San Fran- 
cisco, Calif.; Colgate-Palmolive-Peet Co. 
(Peet's Soap), Berkeley, Calif.; National 
Lead Company (Dutch Boy Paints), San 
Francisco, Calif.; Haas Bros. (Trupak 
Foods), San Francisco, Calif.; A. Giurlani & 
Bro. (Star Olive Oil), San Francisco, Calif. 

HORTON-NOYES COMPANY 

1800 Industrial Trust Bldg., 

Providence 3, R. I. 

Phone: Dexter 1-3316 

AAAA— ABC— ABP— ANPA 

Partner Frederick C. Noyes 

Partner C. Darrell Prutzman 

Partner Carroll H. Rickard 

Media Buyer Eben S. Church 

Asst. Media Buyer Peter W. Swanson, Jr. 

Radio-TV Prod Mildred C. Tilley 

Radio Accounts: Brownell & Field Co. 
(Autocrat Coffee), Providence, R. I.; Indus- 
trial Trust Company (Banking), Providence, 
R. L; The Narragansett Electric Co. (Elec- 
trical Equipment), Providence, R. I.; Peo- 
ples Savings Bank (Savings), Providence, 
R. I.; The Collins Co. (Axes, Machetes, & 
other edge tools), Collinsville, Conn. 



187 



ADVERTISING AGENCIES 



It Accounts: Hrowiull & Kiel 1 Co. (Aiito- 
cral l\»ffr<'), IVovidenro, H. I.; General Ire 
t rr;im 1 orp. « K. 1.1 (lie Cream), TroNi- 
tlturr. H. I.: liulu>lria! Tru>t Company 
iH.inkin^i. Proviilenre, H. 1.; The Stanley 
>Xork- (li.in«l Jl Kleetrir Tools). New Brit- 
ain. Conn.; >A»-tlirUl Mfp. (o. (Bieyeles), 
W.^lfirM. Ma-. 

LELAND K. HOWE ASSOCIATES, 
INC. 

150 Ea^l 3Sth St., New York 16, N. Y. 

Phone: ORegon 94998 

IVf^ RadioTV Dir.. .Joseph H. Horenstein 

Kenearih Dir Florenee Kalz 

Radio 4c(otinls: Babylon Chamber of 
Commrrrr. Bab>lon, N, Y.; National Elec- 
Iriral \ppli;inr«' (lo. of New York. 

CHARLES W. HOYT CO.. INC. 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-2000 

Radio-TV Director Wni. Philip Smith 

Branch Office 
15 Lewis St., Hartford 3, Conn. 
Vice-Pres. & Mgr., Hartford Office 

Frank A. Whipple 

Radio Accounts: Blueberry Cooperative 
A»«n. (Tru-Blu-Berries), New Lisbon, N. J.; 
(!harles (Gulden, Inc. (Gulden's Mustard), 
New York, N. Y.; Mail Pouch Tobacco Co. 
< Kentucky Club Tobacco), Wheeling, 
W. Va.; Monticello Drug Co. (666 Cold 
Tablets), Jacksonville, Fla.; F. Ad. Richter 
& Co., Inc. (Pain Expeller), Brooklyn, 
N. Y.; Stanley Home Products (Household 
Products), \\ r-tfi«ld. Mass.; Knox Gelatine. 

Tl' Accounts: Mail Pouch Tobacco Co. 
(Kentucky CInb Pifn- Tobacco), W^heeling, 
The A. C. Gilbert Co. (American Flyer 
Train»»), New Haven, Conn,; The Kalart 
Company (Speed Flash Cameras), Plain- 
ville. Conn.; Chas. B. Knox Gelatine Co. 
(Knox Gelatine), Johnbtown, N. Y. : Monti- 
rillo Drug Co. (666 (Jold Preparations), 
Jark'-onvill*', Fla.; F". Ad. Richter (Pain 
Kxp#'l|irt, Br«.okl>n. N. Y. 

H. B. HUMPHREY. ALLEY & 
RICHARDS 

1235 Statler Bldg., iioston 16, Mass. 

Phone: Liberty 6100 

370 Lexington Ave., New York, N. Y. 

Phone: LExington 2-3020 

CA. of Board H. L. Wittemore 

Virr-.Pn-. & S.ry H. M. Hillerbeck 

HUTCHINS ADVERTISING CO.. INC. 

42 EnM Avf., BorlM-Wtr \, N. Y. 

Phone: HAinilton 1160 

APA— ANPA— PPA ABP -NOAB 

Director Frank A. Hulchins 

Director. F. Irving Hutching 

President Frank M. Hutchins 



Vice-Presidents John P. McCarthy, 

Vi illiam F. Lacey, Homer C. Scheck, Ray- 
mond P. \X eis, Charles S. Wilkinson 

Branch Offices 
3701 N. Broad St., Philadelphia 40, Pa. 

Vice-Presidents John R. Maxwell, 

Max Enelow 

16-18 W. 46th St., New York, N. Y. 

Vice-Presidents H. Pierson Mapes, 

James K. Martindale 

1244 Dufferin, St. Toronto Ont., Canada 

Manager H. C. Caverhill 

Radio Accounts: Philco Corp., Schulers 
Potato CJiip Co., Lincoln Rochester Trust 
Co., Mc(]urdy & Co., Scrantom's; Beaucaire, 
Inc., Boiler-Clark, Inc., Star Palace Laundry, 
K. E. Bausch & Son Co., H. B. Graves, Hub 
Oil Co. 

TV Accounts: Philco Corp., Schulers Po- 
tato Chip Co., Beaucaire, Inc., Lincoln 
Rochester Trust Co., Wearbest Clothing Mar- 
ket. 

ROCKLIN IRVING & ASSOCIATES 

32 W. Randolph St., Chicago 1, 111. 
Phone: RAndolph 6-2324 

President Irving Rocklin 

Continuity Director M. Lovinger 

Account Executives Sidney Bernberg, 

Lou Burrows 

Radio Director Trina Shuchat 

TV Director Irving Rocklin 

Production Betty Zidell 

Radio Accounts: Walton Motors (Chrysler- 
Plymouth dealer) ; Union Life Insurance Co. 
(Insurance); Linoleum City (Floor cover- 
ings) ; Chicago Furniture Mart (Furniture) ; 
Bailey's, Inc. (Clothing) ; Famous Appli' 
ances (Appliances); Balaban Floor Cover- 
ing (Floor coverings) ; Lake TV Sales (Tele- 
vision sets) ; Studebaker on Devon. 

TV Accounts: Balaban Floor Covering 
(Floor covering); Walton Motors (Chrysler- 
Plymouth dealer) ; Bailey's, Inc. (Cloth- 
iers) ; United Slip Cover (Slip covers & 
draperies) ; Cole-Finder, Inc. (Mercury 
dealer) ; Linoleum City (Floor coverings) ; 
Modern Merchandisers (Cleaners) ; Roxy 
Rug & Linoleum Co. (Floor coverings) ; 
Picturesque Floods (Foods). 

lACKSON & COMPANY 

62 Worth St., New York 13, N. Y. 

Phone: WOrth 4-7005 

ABC— ABP— ANPA 

Managing Partner Paul E. Jackson 

(;eneral Manager John Yeargain 

Production Manager (herald Duggan 

Radio & TV Director Joan A. Coyne 

Radio Accounts: Pequot Mills (Sheets & 
Pillowcases), Salem, Mass.; J. W. Valentine 
Co., Inc. (Institutional), New York, N. Y.; 
Heyward Hosiery, Ipswich, Mass. 



188 



• • • 



ADVERTISI NG AGENCIES 



• • • 



JESSOP ADVERTISING CX)., INC. 

1st National Tower Bldg., Akron 8, Ohio 
Phone: FRanklin 2169 

President & Treas M. K. Jessop 

Vice-President Charles A. Jessop 

Radio Director R. Gilbert 

Secretary R. D. Moss 

Radio Time Buyer R. J. Cobak 

DUANE JONES COMPANY, INC. 

570 Lexington Ave., New York 22, N. Y. 

Phone: PLaza 3-4848 

ABC— ABP— ANPA— AFA 

Chairman of Bd. & Pres Duane Jones 

Vice-Pres. & Treas Lawrence J. Leaman 

Acct. Exec. & Asst. Secy John Quick 

Art Director Thomas McManus 

Production Mgr Gerald DaCosta 

Radio Accounts: National Re-Clean Corp. 
(Home Cleaner), Brooklyn, N. Y.; Vitamin 
Corp. of America (Rybutol, Jevanal, 
Vyons), Newark, N. J. 

TV Accounts: National Selected Products, 
Inc. (7-Minit Pie Crust, Corn Muffin Mix, 
Lemon Pie, Coconut Pie, Chocolate Pie, 
Pumpkin Pie, etc., 6-0'Clock Vanilla Cream 
Pudding, Chocolate Tapioca Pudding), New 
York; Vitamin Corp. of America, Newark, 
N.J. 

THE RALPH H. JONES COMPANY 

3100 Carew Tower, Cincinnati 2, O. 

Phone: GArfield 2300 
AAAA— ABC— ABP— ANPA— AFA 

Pres. & Treas CM. Robertson, Jr. 

V.P. & Gen. Mgr Stanley A. Wilier 

Vice-President James M. Nelson 

Secretary Elmer A. Vehr 

Space Buyer Richard K. Jones 

TV Director Kathryn M. Hardig 

Radio Director .C. M. Robertson, Jr. 

Radio & TV Time Buyer Ann Smith 

Branch Office 

580 Fifth Ave., New York 19, N. Y. 

Phone: PLaza 7-4600 

Manager W. A. Powers 

Vice-President Theodore Fremd 

Radio Accounts: Bavarian Brewing Co., 
The Kroger Company, Miami Margarine 
Company, Martin Rosenberger Wallpaper 
Co., Cincinnati, 0.; Ten-B-Low Company, 
Columbus, 0.; Heekin Incorporated, The 
Drackett Company (Charge Division), Cin- 
cinnati, O. 

TV Accounts: Bavarian Brewing Co., The 
Kroger Company, Miami Margarine Com- 
pany, Martin Rosenberger Wallpaper Co., 
Cincinnati, 0.; Ten-B-Low Company, Co- 
lumbus, O.; The Drackett Company (Charge 
Division), Cincinnati, 0. 

KAL EHRLICH & MERRICK, INC. 

314 Evening Star Bldg., Washington 4, D. C. 
Phone: EXecutive 3-3700 



ANPA 

President Norman C. Kal 

1st Vice-Pres Harry L. Merrick 

Secretary Bernard R. Linkins 

V.P. in Chge. of Radio-TV.. Alvin Q. Ehrlich 

Radio-TV Dir David P. Thomas 

Time Buyer Nella Manes 

Account Executives Joseph Weinstein, 

Alexander Charles, Wm. B. Mullett, Forest 
Entwisle, Philip Berne, Wm. Roberts. 

H. W. KASTOR & SONS ADV. CO. 

75 E. Wacker Dr., Chicago 1, lU. 

Phone: CEntral 6-5331 

ABC— NOAB— ANPA— PPA— APA 

President A. G. Kastor 

V.P. & Gen. Mgr Marvin Harms 

Vice-President Herman Kastor 

V.P. & Copy Chief Ashley Belbin 

Radio-TV Director James H. West 

Radio Accounts: Procter & Gamble Co. 
(American Family Flakes), International 
Milling Co. (Robin Hood Flour), Union 
Starch & Refining Co. (Pennant Syrup). 

KASTOR, FARRELL, CHESLEY & 
CLIFFORD, INC. 

274 Madison Ave., New York 16, N. Y. 

Phone: ORegon 9-4440 

ABP— ANPA— APA— NOAB— PPA 

President H. Kastor Kahn 

Exec. Vice-Pres W. S. Chesley, Jr. 

V.P. & Copy Director C. E. J. Clifford 

V.P. & Media Director J. B. Peters 

Radio & TV Dir Harry Walsh 

Radio Accounts: Hickok Mfg. Co., Roches- 
ter, N. Y.; Schuefel Bros., Newark, N. J.; 
Pierce's Proprietaries, New York. 

TV Account: Hickok Mfg. Co., Rochester, 
N. Y. 

THE JOSEPH KATZ COMPANY 

488 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-1223 

AAAA— ANPA— PPA— ABP— APA— NOAB 

President Joseph Katz 

V.P. & Mgr Nat C. Wildman 

Branch Office 

10 W. Chase St., Baltimore 1, Md. 

Phone: Lexington 1500 

Vice Pres Robert G. Swan 

Vice Pres J. T. McHugh 

Radio Accounts: American Oil Co., Globe 
Brewing Co., Madera Bonded Wine & Liquor 
Co., Maryland Pharmaceutical Co., Pompeian 
Co., Inc., Cello wax Company (Cellowax & 
Bluko), Baltimore, Md.; Block Drug Com- 
pany (Minipoo Dry Shampoo, Alkaids), 
Jersey City, N. J. 

TV Accounts: American Oil Co., Globe 
Brewing Co., Maryland Pharmaceutical Co., 
Baltimore Contractors, Inc., Baltimore, Md.; 
Madera Bonded Wine & Liquor Co., Balti- 
more, Md.; Maryland Drydock Company, 



189 



ADVERTISING AGENCIES 



iialtiniort'. Mtl.; Poinnfian (>li\r Oil (.o., 
Kalliinorr, Mtl.; HI«n k Drug (.oiupany (Mini- 
|>oo l)n Sliampoo. Vlkait1>). Jorsoy (.ity, 
N. J. 

HENRY J. KAUFMAN & 
ASSOCIATES 

Ul»> H St^ N.W.. \\a>liin}:ton .'), D. C. 

IMionr: District 7-7400 

ABP ANPA-AFA 

Sriiior PartutT Henry J. Kaufman 

Partinr!* Jeffrey A. Abel, 

Will. F. Siginund 
Account Executives J. A. Abel, 

A. n. K.lelson. A. A. Sarra, K. White 

S«nn«'r 
Production Manager. .. Hetty Darling (iwyer 

Art Director E. T. Hoover 

Radio-TV Creative Dir Robert S. Maurer 

Radio Accounts: Capital Garage (Chrys- 
ler-Pl> mouth dealer I ; (Jroup Health As- 
^ociation (medical & hospital plan); S. 
Kann .*V)n> (Company (department store); 
KingV Credit Dept, Store (department 
»lore I ; Lac>%. In«-. (radio-TV & electric ap- 
plia^ce^l; Liberal (Credit Clothing Co., Inc.; 
Manhattan Auto & Radio Co. (retail auto 
arct•^•.o^ie^ I : Md. & Va. Milk Producers 
A»«»'n.; .Northeast Motor Company (Ford 
^alec & -ervicel : Old Dominion Bank; Peake 
Motor (iompany ( DeSoto-Plymouth dealer); 
IVn-i-Cloia Bottling Co. of Wash.; Potomac 
EI»Mtric PoK«-r (io.; Sak> (furs) ; Simon 
Di'trihuting (Jorp. (elec. appliances) ; State 
loan & Finance (]orp.: Tom's Auto Service, 
Inr. ( (ihr> -h-r-Phmoutli dealer); Trew 
^lotor (iompan> (Dodge-Plymouth dealer); 
Willys Overland Distributors. 

TV Accounts: C.I.O.; First Federal Sav- 
itifif & Loan AsBn.; Fort Lincoln Cemetery; 
L«ry%, Inc.; Pepsi-Cola Bottling Co. of 
W«t.h.; Simon DiHtrihuting Corporation; 
Trew Motor (^iompany. 

KEELING & CO., INC. 

1028 (Jiaiiiiitr of Commerce Bldg., 

Indianapoli» 4, Ind. 

Phone: PL 1476 

AAAA— ABP-ANPA— ABC 

Pre.. & Trean Ifd R. Keeling 

Exec. V.P. & .Secy Wm. M. Hutchison 

Vire-PreMdents Ralph B. Roberts, 

Lowell H. Stormont, Lawrence T. Sogard, 
Victor a. VaniH, 
KadioTV iJt'fjt 

Time Buyer. M. C. Dill 

Radio Accounts: ( >a-,ite (Corporation (f^a- 
Mle), HaMing-, Mich.; Wilson Milk Co. 
(Evaporaifrd Milk), Union Federal Sav. & 
Loan Co.. Indianapolis, Ind.; Marion County 
Milk A*Kri. 

TV Accounts: Canhf. Corporation (C^aaite), 
Ha^tingft, Mich.; Wilson Milk (>,. (Evapo- 



rated Milk), Union Federal Sav. & Loan 
Assn., Indianapolis, Ind. 

KEELOR & STITES CO. 

3001 Carew Tower, Cincinnati 2, Ohio 
Phone: Parkway 1310 

President P. R. Hume 

Exec. V.P.-Treas J. T. Nolan, Jr. 

Secretary H. J. Darby 

Radio-TV Director A. A. Radkey 

THE KEILSON CO. 

117 W. 46th St., New York 36, N. Y. 

Phone: JUdson 2-1797 

Partners. . .M. Keilson, J. Keilson, I. Keilson 

Art Director Janet Sternberg 

Program Director Phyllis Pion 

Branch Office 

120 N.E. 6th Street, Miami 18, Fla. 

Phone: 2-1141 

Partner M. Keilson 

Radio and TV Accounts: Julius Grossman 
Shoes, Inc. (Shoes), New York, N. Y.; 
Kirsch's Beverages (Soft Drinks), Brooklyn, 
N. Y.; I. Rokeach & Sons, Inc. (Foods and 
Cleansers), Farmingdale, N. J.; Horowitz- 
Mar gareten (Baked Goods), Long Island 
(^ity, N. Y.; Breakstone Bros. (Cheese Prod- 
ucts), Miami, Fla. 

KELLY, ZAHRNDT & KELLY, INC. 

2343 Hampton Ave., St. Louis 10, Mo. 

Phone: HI 2684 

PPA— APA— SNPA— ANPA 

President Virgil A. Kelly 

Vice-Pres. & Space Buyer. . . .W. W. Zahrndt 

Secretary .E. M. Kelly 

Acc't. Execs Robert Kelly, Ray Kelly, 

Wm. Thomson 

Radio Accounts: Visit St. Louis Commit- 
tee, St. Louis; Joseph A. Mrazek Moving & 
Storage, St. Louis; Board of Education, St. 
Louis; Newberry Radio Company, St. Louis. 

KENYON & ECKHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: MU 8-5700 

AAAA 

Chairman of the Bd. Thomas D'Arcy Brophy 

(;hmn. Exec. Comm Dwight Mills 

President William B. Lewis 

Sr. Vice-President Edwin Cox 

Sect.-Treas. & Gen. Mgr David C. Stewart 

Vice Presidents George N. Beecher, 

G. T. C. Fry, William Green, Grayson F. 

Lathrop, George MacGregor, Donald J. 

Maggini, E. W. Newson, John H. Owen, 

Malcolm F. Smith, Joseph G. Standart, Jr., 

(rienn Wiggins 
Departments 

Art Director Gerald Link 

V.P., Copy Dir Thomas K. Carpenter 

V.P., Copy Sprvsors Garth Montgomery, 

Leslie Monro, Howard M. Wilson 



190 



ADVERTISING AGENCIES 



V.P., Media Dir Joseph P. Braun 

V.P., Prom. Dir Hal Davis 

V.P., Dir. of Radio-TV.. Wickliffe W. Crider 

V.P., Dir. of Research G. Maxwell Ule 

Talent Buyer Sylvan Taplinger 

Publicity Director Herb Landon 

Time Buyer Director Philip C. Kenney 

Time Buyers Mary Dwyer, Lucy Kerwin, 

Thomas Viscardi 

Branch Offices 
345 Griswold St., Detroit 

Vice Pres Don C. Miller 

Equitable Bldg., Hollywood, Cal. 

Vice Pres Robert D. Wolfe 

620 Market St., San Francisco 

Vice Pres Sydney G. Walton 

304 Bay St., Toronto, Ont. 
Vice Pres William J. Frost 

Radio Accounts: American Maize-Prod- 
ucts Company (Prepared Desserts, Starches, 
Syrups), New York; Beech-Nut Packing Co. 
(Chewing Gum, Coffee, Baby Foods), Cana- 
joharie, N. Y.; Ford Motor Co. (Institu- 
tional), Dearborn, Mich.; General Electric 
Co. (Air Conditioning), Bloomfield, N. J.; 
Hudnut Sales Co., Inc. (Beauty Prepara- 
tions), New York; Lincoln-Mercury Division 
of Ford Motor Co. (Lincoln & Mercury 
Cars), Detroit, Mich.; Lincoln-Mercury 
Dealer Associations; National Brewing Co. 
(National Premium & National Bohemian 
Beers), Baltimore, Md.; The Mennen Co. 
(Men's Toiletries), Newark, N. J.; Pepper- 
idge Farm, Inc. (Bakery Products), Nor- 
walk. Conn,; Wesson Oil & Snowdrift Sales 
Co., New Orleans, La. 

TV Accounts: Same as above with the ex- 
ception of Beech-Nut (no television). 

KETCHUM, MacLEOD & GROVE, 
INC. 

411 Seventh Ave., Pittsburgh 19, Pa. 
Phone: COurt 1-5100 
AAAA— ABP— ANPA 

President George Ketcham 

Exec. V.P Robert E. Grove 

Radio & TV Dir Lansing B. Lindquist 

Asst. Radio & TV Dir... Edgar J. Donaldson 

Asst. Radio & TV Dir John D. Held 

Radio & TV Timebuyer James B. Tafel 

Branch Offices 
Rm. 309, Brisbane Bldg., Buffalo 3, N. Y. 

Field Rep David Fernow 

State Street Bldg., Harrisburg, Pa. 

Field Rep George K. Keet 

1627 K Street, N.W., Wachington, D. C. 

Field Rep W. J. Mcllhenny 

1601 Central Nat'l Bank Bldg., 
Richmond 19, Va. 

Field Rep Robert Milford 

Radio Accounts: Braun Baking Company; 
Chevrolet Zone Dealers; Colonial Trust Co., 
Pittsburgh; Dairymen's Cooperative Sales 



Association, Pittsburgh; Hamburg Brothers; 
Hospital Service Association, Pittsburgh; 
Jones & Laughlin Steel Corp.; People's First 
National Bank, Pittsburgh; Peoples Natural 
Gas Co., Pittsburgh; Rieck-Mcjunkin Dairy 
Co.; Thcrofare Markets, Inc., Pittsburgh; 
Westinghouse Electric Corp. 

TV Accounts: Braun Baking Company, 
Pittsburgh; Calgon; Chevrolet Zone Deal- 
ers; Colonial Trust Co., Pittsburgh; East 
Ohio Gas Co., Cleveland, Ohio; Federal 
Enameling & Stamping Co.; Hamburg 
Brothers, Inc., Pittsburgh; Jones & Laughlin 
Steel Corp., Pittsburgh; National Electric 
Products Corp.; National Radiator; Natural 
Gas Companies, Pittsburgh; Peoples Natural 
Gas Co., Pittsburgh; Reymer & Brothers, 
Inc., Pittsburgh; Rieck-McJunkin Dairy Co., 
Pittsburgh; Ruud Mfg. Co.; Thorofare Mar- 
kets, Inc., Pittsburgh; Westinghouse Electric 
Corp. 

KIESEWETTER ASSOCIATES, INC. 

9 E. 40th St., New York 16, N. Y. 
Phone: LExington 2-0025 
ABP— ANPA— APA— PPA 

President H. M. Kiesewetter 

Vice-President R. Wetterau 

Radio-TV Exec Horace Hagedorn 

Radio-TV Exec Samm S. Baker 

Radio-TV Time Buyer E. Thompson 

Radio-TV Copy Arthur Davidson 

Pub. Relations Gloria Brown 

Radio-TV Art Dir Frederick Russell 

Radio Accounts: Bathasweet Corp. (Batha- 
sweet Bath Products), Standard Laboratories 
(Sloan's Liniment and Balm), Norwich Phar- 
macal Co. (NP-27 for Athlete's Foot), Nor- 
wich, N. Y.; Royal Lace Paper Works, Inc. 
(Roylace Paper Products); V. La Rosa & 
Sons, Inc. (La Rosa Macaroni Products); 
Stern's Nurseries (Nursery Products), Gene- 
va, N. Y.; Courtley, Ltd. (Courtley Men's 
Products). 

TV Accounts: Abraham & Straus (Dept. 
Store) ; Standard Laboratories (Sloan's Lini- 
ment and Balm) ; Royal Lace Paper Works, 
Inc. (Roylace Paper Products); V. La Rosa 
& Sons, Inc. (La Rosa Macaroni Products) ; 
D. P. Harris Co. (RoUfast Bicycles) ; Stern's 
Nurseries (Nursery Products), Geneva, 
N. Y.; Courtley, Ltd. (Courtley Men's 
Toiletries). 

ABBOTT KIMBALL CO., INC. 

250 Park Ave., New York 17, N. Y. 

Phone: PLaza 3-9600 

AAA A— ABC— ABP— APA— ANPA 

NOAB— PPA— AFA 

Chairman Abbott Kimball 

President W. C. Matthews 

Comptroller Monica Riley 

Dir. of Radio-TV Arthur M. Ehrlich 



191 



ADVERTISING AGENCIES 



\»cM. l>ir. Ka«ho-l\. 

Time Buyrr Miriam Trat'ftrr 

liranth Offices 

SM N. Mirliifian Avo., (.llucu^o 11. III. 

Van Nrj"* at VI iUliirf, Los .\njj<'l«'>, C.ulif. 

Phonr: Sl'perior 7-'>*>2*' 

Clhaimian Alihott Kimball 

ISS San>ume Sl^ Sail IraiuiMO, Calif. 
Phone: KXhrook 2-62 7r> 

Prr^idrnl \lfrtMl Ducato 

Kimball Bldg^ Loii Angeles (.alif. 
Phone: Dl'nkirk 7-730') 

Prrftidrni Stewart Widdess 

Rariio Atcoiint: I'liion Pharmaceutical Co. 
iSarakai. HIiMimheld, N. J. 

n Atiounis: Hallia\say Mfg. do. (Hatha- 
way Kahric^^. New Heiiford, Mass.; Arlra 
< o*melir». Inc. (liiirai, MoiUclair, N. J. 

LEW KING ADVERTISING 

i;il'» N. < iiiirji. IMioeiiix. Arizona 

Phone: 4-3518 

ABP— ANP.\— AFA 

Owner Lew King 

Ser.-Tr«-a« Klinore Klein 

Media Dir David Jones 

Railio & T\ Dir Jack Beveridge 

I'dlent Hu>er William Collins 

Branch Office 
233 E. Congress St., Tut. on. Arizona 

Branch Mgr Orland Fiandaca 

Radio Accounts: First Federal Savings 
«.'*a\ing« & Loan Assn.), Phoenix-Yuma, 
Ariz.; \X extern Village (Resort Motel), 
Phoenix, Ariz.; Junior Hangers of America 
• Thrift Promotion), Phoenix, Ariz. 

Tl Account: First Federal Savings (Sav- 
inn* & Loan), Phoenix-Yuma, Ariz. 

KIRCHER, HELTON & COLLETT, INC. 

I'Mli M.M.r. lluliiKiii lildf:., Davlon 2. O. 

Phone: FLlton 5161 

AAAA-APli^ ANPA 

Pr.-,.1..,„ Hi.lf c. Kircher 

Vire-Pre-ident^ James M. Hadley, 

K. M. Colleit, WatBon B. Metcalfe 

Treasurer & On. Mgr Carter B. Helton 

An Direetor Floyd Johnson 

Produrtion Manager Hap Moon 

S^'-reiary. R. L. Mills 

Arrount Fxerutiveti Half Kircher, 

Jarne. M. Hadley, R. M. Collett, Watson B. 

Metcalfe, Norman Van Zant, il. B. Helton 
Radio 4 TV Dir C. B. Helton 

Hadto At counts: i',i-m (iity Bldg. & Loan 
\-tof. (HoMM- Loan-), Dayton, O. ; Liheral 
Market (Food Chain .Store), Dayton, ().; 
Zephyr Ventilated Awning Co. CAwning,), 
Dayton, C).; Da>ton Pump & Mfg. Co. f Water 
S)»leni«|, Dayton, O.; Soft Water Indus- 
irir^ (Inolitulional -.Soft Water), Dayton, 
O.; .Si. Mary's Parking Co. (Food Packers), 
Sidney, O. 



1 1 Accounts: Dayton Council on World 
Affairs (Puhlic Service by Station WHIO- 
TV). Dayton, 0.; Station WHIO-TV (Public 
Service), Dayton, ().; Stuart Fox Company 
(Food Brokers), Dayton, O.; Gem City 
Building & Loan Assoc. (Home Loans), Day- 
ton, ().; Liheral Market (Food Stores), Day- 
ton, ().; Dayton Pump & Mfg. Co. (Water 
Systems), Dayton, O.; St. Mary's Packing 
Co. (Food Packers), Sidney, 0. 

KIRKLAND-WHITE & SCHELL 

101 Marietta St., Atlanta 3, Ga. 
Phone: LAmar 3682 
APA— SNPA— ABP 

Partners J. A. Kirkland, 

Frank A. White, James B. Schell 
Acct. Executive Fred A. George, Jr. 

KNOLLIN ADV. AGENCY 

391 Sutter St., San Francisca 8, Calif. 
Phone: SUtter 1-6110 
AAAA— APA— ABP 

President James C. Knollin 

Asst. Gen. Mgr Robert H. Knollin 

Art Director Sigurd Mortenson 

.Space Buyer Bernice Rosenthal 

Acct. Execs.. .Richard L. Tevis, Dallas Coors 

KOEHL, LANDIS & LANDAN, INC. 

588 5ih Ave., New York 19, N. Y. 

Phone: JUdson 2-1370 
ABP— ANPA— APA— NOAB—PPA 

Pres. & Treas Albert E. Koehl 

Vice-Pres. & Sec A. A. Landis 

Space Buyer A. Lasity 

Branch Office 

National City Bank Bid., Cleveland 14, O. 

Vice-Pres.-in-Chg Russell Rowan 

KUDNER AGENCY, INC. 

575 Madison Ave., New York, N. Y. 
Phone: MU 8-6700 

President J. H. S. Ellis 

Vice-Presidents Sam D. Fuson, 

Myron P. Kirk, Schuyler Kudner, E. J. 
Owens, Norman Nash, Shafto Dene, C. M. 
Rohrabaugh, J. J. Cochran 

Exec. Dir. TV & Radio Myron P. Kirk 

Asst. Dir. TV & Radio Frank Harting 

Business Manager Al Reibling 

Time Buyer John Marsich 

^ ^iiHling Mickey Alpert 

'>irc<lors John C. Wilson, 

A. A. Coughlin, Frank Burns, Hugh Brown, 
J. P. Ellis, Hank Ladd, Mann Holiner 
Branch Offices 
New Center Bldg., Detroit, Mich. 
Phone: Trinity 5-5315 

Executive in Charge Martin Rice 

681 Market St., San Francisco 5, CaBf. 
Phone: GArfield 1-5433 



192 



ADVERTISING AGENCIES 



Executive in Charge J. H. Hornell 

Radio Accounts: General Motors Corp., 
Detroit, Mich.; Sonotone Corp., N. Y. C; 
The Goodyear Tire & Rubber Co., Inc., 
Akron, Ohio; United States Tobacco Co., 
N. Y. C; The Texas Co., N. Y. C. 

TV Accounts: The Texas Co.; United 
States Tobacco Co.; General Motors Corp.; 
Buick, Flint, Mich.; Schick, Inc., Stamford, 
Conn.; The Goodyear Tire & Rubber Co., 
Inc. 

KUFF & FELDSTON 

5 West Preston, Baltimore 1, Md. 
Phone: VErnon 3654-5-6 

President 1. Harold Kuff 

Vice-President Harry Feldstein 

Art Director Stan Mossman 

Media Director Patricia Coan 

KUTTNER & KUTTNER, INC. 

646 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-7940 

AAAA— ANPA 

TV Director S. S. Korshak 

TV Time Buyer Stanley C. Kuttner 

Acct. Execs Harold E. Kuttner, 

Chester D. Kuttner, Milton J. Klee 
Uranch Office 
New York, N. Y. 
130 W. 57th St., New York, N. Y. 
Phone: JUdson 6-2358 
Radio Accounts: Douglas Lumber Co., 
Chicago; Sampson Company (Major appli- 
ances), Chicago; HoUeb & Company (whole- 
sale groceries), Chicago; Capitol Dairy, Chi- 
cago; Franks Dept. Store, Chicago; Shain- 
berg Dept. Store, Memphis, Tenn. 

TV Accounts: Community Theater (home 
builders), Chicago; Regular Fellas (dept. 
stores), Chicago; Theatre At Night, Chicago; 
Breakfast Party, Chicago; Labor For Steven- 
son, Chicago; Finders Mfg. Company, Chi- 
cago. 

LAKE-SPIRO-SHURMAN, INC. 

Radio Center Bldg., Memphis 3, Tenn. 

Phone: 5-1571 

ABP— ANPA— APA— PPA— SNPA 

President Avron Spiro 

Secy-Treas M. M. Shurman 

Radio Time Buyer Mrs. L. Simmons 

Production Manager Mrs. M. Parker 

Publicity Director Al R. Capley 

Acct. Executives David Davidson, 

Jane Erdman, Mrs. L, Cunningham 
Radio Accounts: Plough Sales Corp., U. S. 
Bedding Co., Childs' Razor Blade Co., Jones- 
boro, Ark.; Liberty Petroleum Co., Mt. Ver- 
non, 111. 

LAMB & KEEN, INC. 

1616 Walnut St., Philadelphia, Pa. 
AAAA 



Pres. & Treas James G. Lamb, Sr. 

Exec. V.P. & TV Dir.. .Kennard G. Keen, Jr. 
V.P. & Copy Chief... John O. Ellington, Jr. 

V.P., Media Director Roy T. Lochten 

Dir. of Agency Services Roy T. Lochten 

V.P., Production Mgr Walter Mazurek 

Acct. Executives James G. Lamb, Sr., 

K. G. Keen, Jr., E. D. Garth, John O. 

Ellington, Jr., Roy T. Lochten, H. H. 

DuBois 

LAMBERT & FEASLEY, INC. 

60 E. 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 7-8980 

ANPA— APA— PPA 

President E. T. T. Williams 

Executive V.P Gordon K. Seagrove 

Sr. V.F Frank W. Mace 

Radio Director Ray H. Kremer 

Radio Accounts: Phillips Petroleum Co. 
(Gasoline, Motor Oil), Bartlesville, Okla. 

LANDSHEFT & BARBER, INC. 

810 Liberty Bank Bldg., Buffalo 2, N. Y. 

Phone: MO 9500 

ABP— NOAB— APA— PPA— ANPA 

President Henry L. Barber 

Vice !^resident E. T. DruUard 

Secretary-Treas Vera H. Landsheft 

Art Director Harold F. Feltz 

Acct. Executives Henry L. Barber, 

E. T. Drullard 

Radio Accounts: Kendall Refining Com- 
pany (Gasoline and Oil), Bradford, Pa.; 
Liberty Bank of Buffalo (Banking), Buf- 
falo, N. Y. 

TV Account: Liberty Bank of Buffalo 
(Banking), Buffalo, N. Y. 

PHILIP J. LANE ADVERTISING 

299 Madison Avenue. N. Y. 

Phone: MUrray H:11 7-5418 

Owner Philip J. Lane 

Media Dir M. Doney 

Television Accounts: Diane Beauty Salon, 
Ansonia DeLuxe Shops Inc. (Retail Shoe 
Chain). 

LANG, nSHER & STASHOWER, INC. 

1010 Euclid Ave., Cleveland 15, 0. 

Phone: MA 1-6579 

AAAA— ABP— ANPA— APA— NOAB— PPA 

President H. Jack Lang 

V.-P.-Treasurer Fred P. Stashower 

Director Radio-TV Alvin B. Fisher 

Radio-TV Mgr Robert F. Gibbons 

Prod. Mgr. Radio-TV John Cramer 

Ass't Time Buyer Garry C. McKelvey 

Radio Accounts: Brewing Corp. of Amer- 
ica (Carling's Black Label Beer), Cleveland; 
The Burrows Brothers Co., Inc. (office sup- 
plies), Cleveland; Cleveland Baseball Co. 
(Cleve. Indians baseball team), Cleveland; 
Cleveland Transit System, Cleveland; Geii- 



193 



ADVERTISING AGENCIES 



rral FJrclrir Co^ (.l.vrlaiul: (^raiul Iiuhis- 
iTtcs, Inf. ((»ranti ranjte>>. ClfNoland: High 
l.r\r\ Motor*. Inc. ( (lhr> >lrr rhiuoutli Deal- 
rr!.». rir\«-lamh Millrr-Hrokrr Co. (Cotton 
( Iul» l»»\rrag<">), I'.lrvi-laiul : IMck-N-ray 
Suprr Markets. Inc. ( super markets), (lleve- 
laiui; .Sar-. Hoeburk & ('o.. Cleveland; 
Uoria I*ul>li«l»ing Co., Clevelainl; Yellow 
(all Co., Cl«\rlaiul. 

n Accounts: Hr«win{i ('orp. of America 
(Carlinp's Hlark Label Beer), Cleveland; 
(;<>neral Klectrir Supply (-o., ('leveland; 
<,rand Industries, Ine. ((.rand ranges), 
Cle\ eland; The Kaynee Co. (boys' wear), 
( le\eland; Mill. r-He< ker Co. (Cotton Club 
beverafjen), Cleveland; (^liio Mattress Co. 
(Sraly mattress), Cleveland; Cbas. V. Raney 
& Assoriates (Hawkinson tread), Akron; 
Pirk-N-I*ay Super Markets, Inc. (super mar- 
kets ». (leveland. 

LANGHAMMER AND ASSOCIATES 

22:> Park Ave., Omaha 2, Neb. 

IMione: Jackson 6190 

ABP— APA 

President Joe H. Langhammer 

Radio .irrnnnts: Mid-America Appliance 
(!orp. ( Di-triluitor- — Servel, Universal 
Hanftes. Apexi, Omaha, Neb.; Inland Manu- 
fariuring Company (Radiator Repair Equip- 
ment i, Omaha. Neb. 

rr Account: Blue Star Foods, Inc. 
(ranned, frozen chicken), ('ouncil Bluffs, 
Io%%a. 

LAUESEN & SALOMON 

S20 No. Mirhi^dii \m.. Cliiraiio 11. 111. 

I'lione: .SLperior 7-0738 

APA— ANPA-PPA 

Prrtident A. M. .Salomon 

Account Kxerutives Wendell Walker, 

M. 11. .Vllhorn 

Production Manager D. L. Cuttie 

Radio Account: Foley & Co., Imperial 
Credit Co. 

AL PAUL LEFTON CO., INC. 

1617 P< iiri->Ka(iia Blvd., Phila. .'i, I'a. 
Phonr: Rlltinhou-e 6-ir)00 
ANPA-APA-NOAB PPA 

President Al Paul Lefton 

Virr-PreB. & Trea« H. S. Lourhheim 

Virr-Pre»identh P. Brown, 

A. Parker, J. Jensen, H. Gentike 

.Spare Buyer E. V. Righter 

TV & Radio Dirertor A. R. Griffin 

/iriinrh Offict'n 

321 Fifth Ave., New York 17, N. Y. 

Phone: VAnderbilt 6-4340 

President Al Paul Lefton 

Viee-Pre«. ti Mgr R. J. Hertn 

435 .N. Michigan Ave., Chicago, 111. 

Phone: SlJperior 7-9511 

Vice-Prc*. & Mgr E. G. Foreman, jr. 



Radio Accounts: Phila. Electric Co. (Light 
& Power), Borden's Ice Cream, Crawford 
Clothes, Inc., Metropolitan Jockey Club (Ja- 
maica Race Track), Empire Racing Assn. 
(Racing), A. (ioodman & Sons (Goodman's 
Noodles), Hotel Bar Butter, Hilbros Watch 
Co., C. Schmidt & Sons (Beer and Ale). 

TV Accounts: Pal Blade Company, Inc. 
(Razor Blades), New York, N. Y.; Sylvan 
Seal Milk Co. (Milk), Metropolitan Jockey 
Club (Jamaica Race Track), A. Goodman 
& Son (Goodman's Noodles), Hotel Bar 
Butter, New York, N. Y.; Schmidt's Beer & 
Ale, Philadelphia, Pa. 

LENNEN & NEWELL, INC. 

17 E. 45th St., New York 17, N. Y. 

Phone: MUrray Hill 2-5400 

ANPA— APA— PPA— AAAA— NOAB 

ABC— ABP 

(Chairman of the Bd Philip W. Lennen 

President H. W. Newell 

Exec. V.P. & Gen. Mgr Adolph J. Toigo 

Sr. V.P., Exec. Creative Dir... Walter O'Mara 

Sr. V.P Thomas C. Butcher 

Sr. V.P John Monsarrat 

V.P. & Treas John D. Spiers 

Jr. Vice President Walter M. Swertfager 

V.P. in Chg. Production. .Michael J. Madar 

Art Director Hans Sauer 

V.P. in Chg. of Radio & 

Television Nicholas E. Keesely 

V.P.— Radio & Television 

Copy Chief Peter V. Keveson 

V.P. in Chg. of Merchandising & 

Research Todd B. Franklin 

V.P. in Chg. of Media. . . .Anthony de Pierro 
V.P. & Asst. Exec. Creative 

Dir Maitland Jones 

Vice Presidents Thomas P. Doughten, 

Daniel M. Daley, Jr., Jackson Taylor, 

Stephen M. Kenyon 

Mgr.— Radio-TV Depts Frank A. Daniel 

Art Dir. TV Clark M. Agnew 

Producers Charles T. Harrell, 

(/corge (». Tompkins, Herbert K. Horton, 

(George J. Zachary 
Time Buyer RadioTV. .. .William D. Smith 

Traffic Mgr. Radio-TV George E. Caron 

Branch Office 

308 N. Rodeo Dr., Beverly Hills, Calif. 

Phone: Crestview 1-7221 

Radio-TV Dir Benjamin R. Potts 

Radio Accounts: Colgate-Palmolive-Peet 
(Company (Lustre-Creme Products, Shampoo 
& Hairdressing, Lustre Color Home Hair 
Coloring), Jersey City, N. J.; Lehn & Fink 
Products Corporation (Lysol Disinfectant), 
New York. N. Y.; Lorillard, P., Co., Inc. 
(Old Gold Cigarettes, Briggs Pipe Mixture, 
Muriel Cigars), New York, N. Y.; Tide 
Water Associated Oil Co. (Tydol Gasoline, 
Veedol Motor Oil), New York, N. Y. & 
Tulsa, Okla.; Weekly Publications, Inc.; 
Joseph Schlitz Brewing Co.; Emerson Drugs. 



194 



• • • 



ADVERTISING AGENCIES 



• • * 



TV Accounts : Colgate - Palmolive - Peet 
Company (Lustre-Creme Products — Sham- 
poo & Hairdressing), Jersey City, N. J.; 
Lehn & Fink Products Corporation (Lysol 
Disinfectant), New York, N. Y.; Lorillard, 
P., Co., Inc. (Old Gold Cigarettes, Briggs 
Pipe Mixture, Muriel Cigars, Headline 
Cigars,) New York, N. Y.; Tide Water As- 
sociated Oil Co. (Tydol Gasoline, Veedol 
Motor Oil), New York, N. Y. & Tulsa, Okla.; 
Weekly Publications, Inc.; Joseph Schlitz 
Brewing Co.; Emerson Drug Co. 

AUSTIN C. LESCARBOURA & STAFF 

The Adshop, Croton-on-Hudson, N. Y. 
Phone: CRoton 3444 

Senior Partner Austin C. Lescarboura 

Junior Partner Stanley A. Lescarboura 

Production Winifred Phillips 

Secretary Miriam Lescarboura 

Radio Accounts: Aerovox Corporation 
(Capacitors), New Bedford, Mass.; Claro- 
Btat Mfg. Co., Inc. (Controls and Resistors), 
Dover, N. H.; Allen B. Du Mont Labs. 
(Cathode-ray Tubes), Allen B. Du Mont 
Labs. (Television Transmitters), Allen B. 
Du Mont Labs. (Cathode-ray Instruments), 
Clifton, N. J.; Allen B. Du Mont Labs. (TV 
components). East Paterson, N. J.; Henry 
L. Crowley & Co. (Powdered Iron Cores and 
Steatite Parts), West Orange, N. J.; Indus- 
trial Instruments (Electrical Test Instru- 
ments), Jersey City, N. J.; Industrial De- 
vices, Inc. (Electrical Test Instruments), 
Edgewater, N. J.; Hudson Wire Company 
(Magnet and Bare Wires), Ossining, N. Y. 

TED LEVY ADVERTISING AGENCY 

811 Cooper Bldg., Denver 2, Colo. 

Phone: Main 7133 

ABP— ANPA 

President, Time Buyer Ted Levy 

Radio Dept. Dir Barbara Aiton 

Production Mgr William Archenhold 

Radio Accounts: Ellis Canning Co. 
(Chili), Denver, Colo.; Sealy Mattress Co., 
Denver; Colorado Mattress Co., Denver, 
Colo.; Lee Jewelers, Denver. 

LEWIN, WILLIAMS & SAYLOR 
INCORPORATED 

40 East 49th St., New York 17, N. Y. 
Phone: MUrray Hill 8-6200 

President A. W. Lewin 

Exec. V.-P. Pres. 

and Treasurer Sidney Matthew Weiss 

Vice Pres. & Sec'y Max Green 

Vice President Walter T. Pollock 

V.P., Art. Dir Donald Waterbury, 

Leslie M. Kay 

Radio-TV Dir Robert Brenner 

Branch Office 

11 Commerce St., Newark 2, N. J. 

Phone: MI 3-3200 



Vice-President Leonard Newsteder 

Vice-President Richard N. Gulick 

Radio Accounts: Alol Products, Inc. (poi- 
son ivy remedy), Carmel, N. Y.; Borden's 
Frozen Foods, New York; G. N. Coughlan 
Co., West Orange, N. J.; Chimney-Sweep 
Process 33 (soot remover, paint brush 
cleaner) ; Costa Ice Cream Company, Wood- 
bridge, N. J.; Harris-Upham & Co. (stock 
brokers). New York; Spandy (Taylor-Reed 
Corp.) ( deter gent-sanitizer), Glenbrook, 
Conn. 

TV Accounts: Borden's Frozen Foods, 
New York; Costa Ice Cream Company, 
Woodbridge, N. J.; G. N. Coughlan Co. 
(dehumidifier, paint brush cleaner). West 
Orange, N. J.; Spandy (Taylor-Reed Corp.) 
(detergent-sanitizer), Glenbrook, Conn.; 
Hensler Brewing Co., Newark, N. J.; Jacoby- 
Bender Watch Band Company, New York; 
The Odell Co. (hair dressing), Newark, 
N. J.; I. Smallman & Sons, Inc. (billfolds), 
Paterson, N. J. 

ADDISON LEWIS & ASSOCIATES 

2310 Stevens Ave., Minneapolis 4, Minn. 

Phone: AT 6235 

ABP— ANPA— AFA— ABC 

President Addison Lewis 

Vice Pres Erie B. Savage, Jr. 

Treasurer Harvey R. Kruse 

Secretary Wm. A. Dobson 

Radio and TV Dir Carroll E. Crawford 

Research and Media Dir.. .Preston K. Covey 

Prod. Manager Bruce E. Segerstrom 

Copy Director Judd L. Meester 

Account Execs J. A. Quint, 

J. H. Cleland, Sherle Lowe 

LULER, NEAL & BATTLE 

810 Walton Bldg., Al.anta 3, Ga. 

Phone: Cypress 6521 

AAAA— ABC— ANPA— APA 

SNPA— PPA 

Partner, Art Dir James L. Battle 

Partner, Acct. Exec C. K. Liller 

Partner, Acct. Exec William W. Neal 

Media Director Sarah Williams 

Branch Office 

40 E. 51st St., New York 22, N. Y. 

Phone: EL 5-7785 

Manager Robert B. Kane 

301 Palmero Bldg., Columbia, S. C. 

Manager Caldwell Withers 

Radio Accounts: National NuGrape Com- 
pany (NuGrape and SunCrest), Atlanta; 
Colonial Stores, Inc. (groceries), Atlanta; 
Brock Candy Company (candy bars), Chat- 
tanooga; Coastal Chemical Company (Co- 
Chem and Clo-White), Savannah; Puritan 
Mills, Inc. (My-T-Pure flour), Atlanta. 

TV Accounts: W. D. Alexander (appli- 
ances), Atlanta; Brock Candy Company 



195 



ADVERTISING AGENCIES 



(rand> tla^^), v.hittlanoo)ia : II. N\ . Lay & 
('om(Mny (potato oliips). Atlant;i; (loasial 
('hrmiral Company (Co-Clhnn ami CIo- 
Uhilr>. Saxaiinah: Rock (ity (iar(lrii>. Look- 
out Mountain: ('olonial Slorrs, Inr. (grorer- 
ioi. Atlanta: Puritan Mills, Inc. (My-T- 
Purr llouri. All.mt.i. 

LLOYD. CHESTER & DILLINGHAM. 
INC. 

V Korkef.lK-r IMa/a. .Nexs York 20. N. Y. 
Phon.-: CIrrIf .VHHOO 

AM'A— PPANOAB— ABC 

President Laurt'nce M. Lloyd 

Virr-Prcp. & Serly CharU's F. Pielsih 

Tr«*a-. i Mt'ilia Dir John J. Hagan 

Vicc-Prcs. & Art Uir .M. 11. Kales 

Produrtion Manager W illiain T. kale*' 

DUDLEY L. LOGAN ADV. 

ill I >. |{ua\. Lu> ^n^^lr^ l.i, Calif. 

Phone: Dunkirk 2-«471 

ANPA— AAAA PPA— APA— ABP 

Pre»idrnt Dudley L. Logan 

.An Director Kox-niary Do: rniann 

(Jupy ('hief. Media Dir. & 

Prod. Mgr Jark Waterman 

THE W. E. LONG CO. 

188 Haiidolph M.. Chicago 1, IH. 

Phonr: HAndolph U-UAU) 

AHP ANPA NOAH 

(ihairnian of Board L. W. Haas 

President E. E. Hanson 

Virc-Pre». & Ailvtg. Dir Wni. C^oodman 

Vice.Pr^.. & Dir. of Sales J. A. Smith 

TreaKun-r A. T. Downie 

Scrrtlary H. (i. Mergencr 

Dir. of Hadio & TV... Edward C. Iriiz, Jr. 

\-Hi. Dir. Hadio-TV ..J. Minetz 

R'ltlio .'1( founts: Anirliein's Bakery, Inc., 
^prin{£h»•ld, III.: Atlanta Baking Tlo., Atlanta, 
<»a.: Mr^. BocIiuikV Bakery, San Angelo, 
Tex.; BoKiiian Baking Co., Alhuquerque, 
N. M.; Borrk & .Ste\«n., Bridgeport, Corm.; 
I'rown'k Bakery, Defiance, O.; BrownV 
Bread. Ltd.. Toronto; Butler Krust Baking 
Cm^ Sunbury, Pa.; (^ape Cirardeau Baking 
Co^ Cape Girardeau, Mo.; Capital (^iiy 
Baker). Tallahai>»^ee. FJa.; Carpenter Baking 
Co_ Milwaukee. Wine; City Bakery, Inc., 
Sf. .\ugu»^linr. Ila.; IL H. Clau--en'H Son. 
fnr^ .\ufeu-ta, Ca.; Cotton Bro-. Baking Co., 
Mexandria, La.; Crohs Baking Co., Mont- 
prlirr, Vl.; Diitzerr. Bakeri# s, AnderHon, 
Ind.; Dixie Mjid Baking Co., Kingsporl, 
Tenn.; Duque^ne Baking Co., Pilt>-hiirgh. 
Pa-; Kinney'. Bakery. Creenville, TexaH; 
H*her Baking Co., .'^aJt Lake Ciiy; Morida 
BakinK Co., Peniiarola, Lhi.; 1 Juhrer Baker- 
irs Inc., Medford, Ore.; luchn Baking Co.. 
So. .Miami, Fla.; Gardner Baking Co., Madi- 
»on, Wiic.; Ga»c Baking Co., S.-iirinaw. Midi.: 



1% 



(iun/.cnhauser Bakery, Lancaster, Pa.; Hal- 
ler's Eagle Bakery, Inc., Altoona, Pa.; Hayes 
Baking Co., Oil City, Pa.; J. S. Hershey 
Baking ('o., York, Pa.; Holsuni Baking Co., 
Uoswell, N. M.; Holsum Bakery Co., Charles- 
ton, W. Va.; Holsum Bakery, Ft. Wavne, 
Ind.; Holsuni Bakeries, Inc., New Orleans, 
La.; Holsuni Bakers, Tampa, Fla.; Holsum 
Bakery Co., Lewiston, Ida.; Holsum Bread 
Co., Inc., Ft. Worth, Tex.; Holsum Baking 
Co., Harlingen, Tex.; Holsum Baking Co., 
Lulihock, Tex.; Ideal Baking Co., Tyler, 
Tex.; Jamestown Baking Co., Jamestown, 
N. Y.; Lee Baking Co., Victoria, Tex.; 
Master Baking Co., Mt. Vernon, 111.; Mc- 
Gogh Bakeries Corp., Birmingham, Ala.; 
Meadville Bread Co., Meadville, Pa. 

TV Accounts: Nev/ Process Baking Co.. 
Chicago; McGough Bakeries Corp., Birming- 
ham; Carpenter Baking Co., Milwaukee; 
Fuchs Baking Co., So. Miami, Fla.; Old 
Homestead Bread Co., Denver, Colo.; M. 
Kaulz Baking Co., Muscatine. Iowa; Jones 
Bros. Bakery, Greensboro, N. C. ; Phoenix 
Ifol um Bakery, Phoenix, Ariz. 

EARLE LUDGIN & CO. 

121 W. Wackcr Drive, Chicago 1, 111. 

Phone: AN 3-1888 

AAAA— ABP— ANPA— APA 

President-Treasurer Earle Ludgin 

Exec. Vice-Prcs Vincent R. Bliss 

Vice-Presidents. .Montgomery N. McKinney, 
John H. Wilmarth, Edward Chapman 

Hadij & TV Director Jane Daly 

Time Buyer ..Ruth Babick 

Rddio Accounts: Rit Products Corp., The 
Best Foods, Inc., W. F. McLaughlin & Co., 
Alien B. Wrisley (Wrisley Soap), Chicago, 

TV Accounts: Jules Montenier, Inc., The 
Best I'oods, Inc., Kitchen Art Foods, Inc.. 
W. F. McLaughlin & Co., Rit Products Corp. 
(All Purpose Rit), New York, N. Y. 

LYNN-FIELDHOUSE 

I') S. Franklin St., Wilkes-Barre, Pa. 

Phone: 2-7182-3 

ABP— ANPA— NOAB— APA 

•':"ln<;' fi- S. C. B. Lynn, 

L. S. Fieldhouse 

Radio-TV & Media Dir W. B. Pritchard 

Art Director C. L. Steyer 

Branch Office 
:>1 E. 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-4048 
Rudio Accounts: Wise Potato Chip Co. 
(Potato Chips), Berwick; Planters Edible 
Oil Co. (Peanut Oil); Wilkes-Barre; Plant- 
er's Nut & Choc. Co. (Peanut Butter), 
Wilkes-Barre, Pa.; Quinlan Pretzel Co. 
(Pret/.cis), Reading; Purvin Dairy Co. 
(Milkj, Wilkes-Barre, Pa.; Jack's Tasty 



ADVERTISING AGENCIES 



Snack Corp. (Cheese Twists), Oneida, N. Y. 
TV Accounts: Wise Potato Chip Co. (Po- 
tato Chips), Berwick; Quinlan Pretzel Co. 
(Pretzels), Reading, Pa.; Planter's Edible 
Oil Co. (Peanut Oil), Planter's Nut & Choc. 
Co. (Peanut Butter), Wilkes-Barre, Pa.; 
Jack's Tasty Snack Corp. (Cheese Twists), 
Oneida, N. Y.; Becker-Coulter Co. (Tipon 
Nail Lacquer), Wilkes-Barre, Pa. 

W. D. LYON COMPANY 

303 Second Ave., Cedar Rapids, Iowa 

Phone: 4-2451 

AAAA 

President W. D. Lyon 

Vice President R. B. Creswell 

Radio-TV Director R. H. Schubert 

Radio Accounts: A. Y. McDonald Mfg. 
Co. (water systems), Dubuque, Iowa; Bar- 
ron Motor Supply, Cedar Rapids; Builders 
Material, Inc., Cedar Rapids; Century Engi- 
neering Corp. (heating equipment). Cedar 
Rapids; Collins Radio Company (commer- 
cial radio equip.). Cedar Rapids; Crescent 
Electric Supply (appliance distributor), Du- 
buque; Iowa Dairy Industry Coram., Des 
Moines, Iowa; lOA Foods Cedar Rapids; 
Tendersweet Sales Corp. (canned vege- 
tables), Vinton, Iowa; Kent Feeds (live- 
stock & poultry feeds), Muscatine, Iowa; 
Potosi Brewing Company, Potosi, Wise; 
Vigor Vitamins Company, Cedar Rapids. 

TV Accounts: Crescent Electric Supply 
(appliance distributor), Dubuque, Iowa; 
Maplecrest Turkey Farms (frozen turkeys 
& chickens), Wellman, Iowa; Whink Prod- 
ucts (rust-stain remover), Eldora, Iowa. 

MACE ADVERTISING AGENCY, INC. 

507 Lehmann Bldg., Peoria 2, 111. 

Phone: 6-0771 

ANPA— ABP— APA— PPA— NOAB 

President & Art Dir J. F. Fellay 

Vice-President R. W. Steele 

Sec.-Treas. & Gen. Mgr Jay J. Keith 

Copy Dept J. R. ShuUaw 

MacFARLAND, AVEYARD & CO. 

333 N. Michigan Ave., Chicago 1. 111. 

Phone: RAndolph 6-9360 

ANPA— ABP— ABC 

President A. E. Aveyard 

Exec. V.P Allen B. Dicus 

V.P., Copy Chief R. E. Blackburn 

Time Buyer Joan Merrick 

Research Director Betsy Tyroler 

Media Director A. S. Trude, Jr. 

Space Buyer Patricia Krai 

Radio-TV Dir Wm. Rega 

Radio-TV Accounts: Hallicrafters Co., 
Drewrys, Ltd. (Beer & Ale), So. Bend, Ind. 



MacLAREN ADVERTISING CO., LTD. 

372 Bay St., Toronto, Ont. 

Phone: Empire 4-0321 

ABC— ANPA 

President J. A. MacLaren 

Vice-Presidents E. V. Rechnitzer, 

J. Ferres 

Comptroller W. D. MacMahon 

Director W. G. Abe! 

Radio & TV Dir H. Horler 

Branch Offices 
410 Dominion Square Bldg., Montreal, P. Q. 

Manager F. P. Gill 

Radio Mary Moran 

911 Electric Rlwy. Chambers, Winnipeg, 
Manitoba 

Manager E. P. Thomson 

305 Province Bldg., Vancouver, B. C. 
Manager W. D. M. Patterson 

Radio Accounts: H. J. Heinz Co. of Can- 
ada (Food), Imperial Varnish & Color Co., 
Ltd., Imperial Oil Ltd. (Hockey and Base- 
ball), I. H. Lavery & Co., O'Cedar Company 
of Canada, Peoples Credit Jewelers, Peoples 
Credit Clothiers, Provincial Tire Co., Tuckett 
Tobacco Limited, Henry K. Wampole & Co., 
Ltd., Canadian General Electric, Standard 
Chemical (Javex), Christie Brown, Ltd. 
(Food), Standard Brands, Ltd., Shefford- 
Ingersoll Cheese, Dominion Fur Auction 
Sales, Intercontinental Packers, Ltd., Lake 
of Woods Milling Co., Stephen's Paints. 
Capilano Baseball (Sicks' Capilano Brewery, 
Ltd.), Home Oil Distributors, W. H. Malkin 
& Co.. Ltd., Nalley's Limited, Palmers' Lim- 
ited, G. W. Hogan (Car Dealer) ; Ainsworth 
Motors; General Motors of Canada; Cana- 
dian Shredded Wheat Co.; Canada Dry Ltd.; 
Provincial Tire Co. 

MacMANUS, JOHN & ADAMS 

Fisher Bldg., Detroit 2, Mich. 
Phone: TRinity 2-8300 
ANPA— AAAA— ABC 

Chairman W. A. P. John 

Pres. & Treas James R. Adams 

Exec. Vice-Pres Harvey G. Luce 

V.P., Media & Research Dir. 

Elmer W. Forehlich 

Acc't Exec Paul Foley 

Radio Time Buyer Georgina LeFevre 

Branch Office 
444 Madison Ave., New York, N. Y. 

Manager E. A. Jones 

Radio Accounts: Pontiac Motor Division, 
Pontiac, Mich.; Cadillac Motor Division, 
Dearborn, Mich.; Saran Wrap Corporation, 
Flint, Mich.; Ferry-Morse Seed Co., Detroit, 
Mich.; Stegmaier Brewing Co., Wilkes-Barre, 
Pa.; Dow Chemical Co., Midland, Mich. 

TV Accounts: Pontiac Motor Division, 
Pontiac, Mich.; Saran Wrap Corporation, 
Flint, Mich.; Stegmaier Brewing Co., Wilkes- 
Barre, Pa. 



197 



ADVERTISING AGENCIES 



• • • 



MALCOLM-HOWARD 

20.i N. \\.il...^l.. ( l.ir..>;o 1. 111. 

IM.oiu-: AiuIoNor 0022 

AHI»- ANPA AFA 

|\ S\ riWT-IVoihirir.s (trorpt* Junda. 

V^ illiain Hrnl, Noriiu* KriMMiiaii, Michael 

ltro>«n. Slanrortl Kaat/. 
K\«TUli\r-I*r«uliir«r> Xrthm ll<)llaii<l. 

Hal Harkiin. Max ll«>llaiul 

Hiidio Arctmnts: Hollands (jewelry), (^hi- 
ra(5o: Kollrr Derby, N. Y. C; Roman-Raich- 
crl t'o. (Phoenix sewinp niachine>), Chi- 
rapo; Irr Follie<i. (ihieago; lee (lapades. 
r.hirapo: Iiilrrnalional Sporl> Show, (^hi- 
rajto; Kohrnian Motors, (Ihieago; Joy Can- 
dies (Ihicapo. 

rr Accounts: Ambrosia Brewing, Chi- 
rago; Harry Alter Co. (Crosley appl.). Chi- 
cago; (;ourl«>y Motors, (-hieapo: Hudson 
Dealfrs A^^n. (autos), Chicago; Mages 
Sports Slorf>. Chicago; Leo Rose (]o. (cloth- 
ing!, Chirago; Rubin's (apparel), Chicago; 
Holland. Inr. (jewelry), Chicago; Marmel 
Product!, (housewares), Chicago; Roman 
Rairhert Co. (Phoenix sewing machines), 
Chicago; A>>ociated Hospital Ins. Co., Chi- 
rago; Roller Derby, Chicago; Sun-Times 
(nrw^papt•^j, Chicago; Sliffel Lamp Co., 
Chicago. 

DAVID MALKIEL ADV. AGENCY 

172 N«*\sl.ijrv St., Boston 16, Mass. 

I'honr: Copley 7-r)980 
ABP ANPA APA PPA— AAAN 

Production Manager Julian Malkiel 

.Screiary Martha Brest 

Radio Accounts: Royal Crown of New 
Kngland (Soft Drinks), Canadian Ace Ale 
(Brer A \\c ) , Ace Vacuum Stores (Vacuum 
Cli-an«'r-i, Moxton, Ma>-s. 

MANHATTAN ADVERTISING 

22'. Wr-t '.Tth St.. N.NN York 19. \. Y. 

I'honc: PLa/a 7-.liW) 

ABP— APA 

Ownrr Kugenc L. Friedman 

Art DiffTtor.. Murray Khir, 

Prudurtiun Mgi (;<.ne Fogleman 

Am. Exeri, R. J. 1 ricdman, 1. J. Frisch 

MANSON-GOLD-MILLER, INC. 

1004 M.ir.jij.ti. \^,... Miii„,.;,poli-, 2, Minn. 

I'lione: (,Kni\;i ')(,\') 

APA—ABP 

Pre*. & Trea. ]{ohert P. Milhr 

Vire-PrrH. & Src Kleanor L. Miller 

Art Dir. tt Prod. .Mgr Edward HarriH 

Radio Account: Snyder Drug Stores. 

MARFREE ADVERTISING 
CORPORATION 

105 Wci»t Viih St., .New York 18, N. Y. 
Phone: LOngacre 4-7190 



President Harry A. Friedenberg 

V.P., Comptroller E. M. Story 

Secretary-Treasurer Louis P. Randall 

TV Dir., Acct. Exec Barnett Friedenberg 

Director Radio Harry A. Friedenberg 

Branch Office 

919 North Michigan, Chicago, 111. 

Phone: Whitehall 4-2651 

V.P. in Charge Sheppard Chartoe 

Radio Accounts: D-Con Company CD- 
Con), Chicago, 111.; Bankers Life & Casualty 
(]o. (White Cross Hospitalization), Chicago, 
III.; House of Goddard (Quilt Lady, Per- 
fex Electric Shaver), Chicago, 111. 

TV Accounts: R & F Company (Toys), 
New York, N. Y. 

MARSCHALK & PRATT CO. 

535 Fifth Ave., New York 17, N. Y. 

Phone: VAnderbilt 6-2022 

Partners H. C. Marschalk, 

S. H. Giellerup, S. L. Meulendyke, G. A. 

Poetschke, C. A. Peterson 
TV-Radio Director Curt A. Peterson 

Radio Account: Esso Standard Oil Co. 
(Petroleum), New York, N. Y. 

TV Account: Esso Standard Oil Co. (Pe- 
troleum), New York, N. Y. 

I. M. MATHES, INC. 

122 E. 42nd St., New York 17, N. Y. 

Phone: LExington 2-7450 

ABP— ANPA— APA— PPA— ABC 

President J. M. Mathes 

Treasurer A. E. Cox 

Secretary Carle E. Rollins 

Vice-Pres. & Dirs Wilfred S. King, 

W. T. Okie 
Vice-Presidents David C. Gibson, 

Dr. O. L. Tinklepaugh, Jan H. Meyer, 

A. F. Monroe, Read H. Wight, Douglas R. 

Hathaway, Lester J. Loh 

Director of Radio & TV Read H. Wight 

Radio Time Buyer Edna S. Cathcart 

Radio Accounts: Wagner Baking Corp. 
(Mrs. Wagner's Pies), Newark, N. J.; Pure 
Food Co., Inc. (Herb-Ox BouUion Cubes- 
Westchester Chicken), Mamaroneck, N. Y.; 
Canada Dry Ginger Ale, Inc., N. Y. C; 
International Telephone & Telegraph Cape- 
liarl-Farnsworth Corp., N. Y. C; Imperial 
Paper & Color Corp. (wallpaper). Glens 
Falls, N. Y. 

TV Accounts: Wagner Baking Corp. (Mrs. 
Wagner's Pies), Newark, N. J.; Houbigant 
Sales Corp. (Liquid Skin Sachet, A/S De- 
odorant), N. Y. (J.; Northam Warren Corpo- 
ration (Cutex, Peggy Sage, Odorono), Stam- 
ford, N. Y.; Judson Dunaway Corp. (Van- 
ihh-Kxpello), Dover, N. H.; Luden's, Inc. 
(lifth Avenue Candy Bar, Cough Drops), 
Reading, Pa.; Canada Dry Ginger Ale, Inc., 



198 



ADVERTISI NG AGENCIES 



MATHISSON & ASSOCIATES, INC. 

411 E. Mason St., Milwaukee 2, Wis. 

Phone: Daly 84090 
ABP— NOAB— PPA— APA— ANPA 
Pres., Art. Dir., Space Buyer, 

Research Dir C. A. Mathisson 

Vice-Pres. & Treas I. M. Henkel 

Copy Chief, Sec, Media Dir., 

Space Buyer Edward G. Ball 

Radio-TV Dir., 
Space Buyer Charles H. Helliwell 

JOSEPH MAXHELD CO. 

87 Weybosset St., Providence 3, R. I. 
Phone: GAspee 44564457 
ABP— ANPA— ABC 
Pres., Space-Radio-TV-Time 

Buyer Joseph M. Finkle 

Vice-Pres.-Treas Archie M. Finkle 

Copy Chief Richard D. Bru^man 

Radio Director Harold Goodstein 

Production Mgr Dorothy M. Barry 

MAXON, INC. 

2761 E. Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-5710 

ANPA— APA— PPA— ABC— NOAB 

President Lou R. Maxon 

Vice-President Searle Hendee 

Treasurer W. I. G'Nel] 

Secretary G. Reginald McKie] 

Business Mgr T. P. Maguire 

Radio & TV Director S. James Andrew^ 

Branch Offices 

12 E. 53rd St., New York 22, N. Y. 

Phone: PLaza 9-7676 

Vice-Pres., Gen. Mgr M. F. Mahoney 

664 N. Rush, Chicago 11, 111. 

Phone: WHitehall 4-1676 

Manager L. J. Sholty 

Radio and TV Accounts: Gillette Safety 
Razor Co., Boston, Mass.; Snow Crop Mar- 
keters (frozen foods). New York; Peter 
Paul, Inc. (Mounds & Almond Joy candy), 
Naugatuck, Conn.; Mohawk Carpet Mills, 
Inc., Amsterdam, N. Y.; H. J. Heinz Com- 
pany (canned foods), Pittsburgh, Pa.; Gen- 
eral Electric Co. (radio & television sets), 
Syracuse, N. Y.; Packard Motor Car Co., 
Detroit, Mich.; Hotpoint, Inc. (appliances), 
Chicago, 111.; Griesecieck-Western Brewing 
Co., St. Louis, Mo.; Pfeiffer Brewing Co., 
Detroit, Mich. 

THE MAYERS CO., INC. 

2301 W. Third St., Los Angeles 5, Calif. 

Phone: DUnkirk 8-2111 

ABP— APA— NOAB— PPA— ANPA 

President Henry Mayers 

Vice-President Forrest Dolan 

Secretary Sophie Mayers 

Production Edith Hemphfling 

Media Director Claire Koren 



Radio Accounts: Gordon Bread Co., Hoff- 
man Candy Co., Pennzoil Co. (Oil & Lub- 
ricants), Sears Roebuck & Co. (Retail De- 
partment Store), Los Angeles, Calif. 

TV Accounts: Sears Roebuck & Co. (Re- 
tail Department Store). 

McCANN-ERICKSON, INC. 

50 Rockefeller Plaza, New York 20, N. Y. 

Phone: JUdson 6-3400 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA— BMB 

Chairman of Board H. K. McCann 

Vice Chm, & Chm. of 

Exec. Comm Harrison Atwood 

President Marion Harper, Jr. 

Vice Pres. & Treas Robert E. Healy 

Asst. Treas. & Compt Dixon R. Griswold 

Secretary Kathryn H. Kelly 

Vice Presidents (N. Y.)...R. M. Alderman, 
Frederick Anderson, Donald M. Arm- 
strong, Jr., James W. Blackburn, Donald 
G. Calhoun, W. H. Conine, Sidney W. 
Dean, Jr., J. L. Deane, G. B. Dearnley, 
Earl C. Donegan, Leonard F. Erikson, L. 
E. Firth, Emerson Foote, George H. Giese, 
Alberta Hays, C. A. Hoppock, Parish A. 
Jenkins, Daniel W. Keefe, Arthur J. Kemp, 
Alton Ketchum, Ralph B. Koser, Thomas 
P. Losee, Wm. E. McKeachie, Rudyard C. 
McKee, C. A. Posey, Florence A. Richards, 
Margot Sherman, R. E. Thompson, John 
H. Tinker, Jr., Samuel P. Walker, E. F. 
Wilson, Fred M. Zeder, Jr. 
V.P. in Chge. Radio-TV. .Leonard F. Erikson 

V.P. Chge. New Prog Hendrik Booraem 

V.P., Radio-TV Crea. Dir... Ralph B. Koser 

V.P., Exec. Prod Dorothy B. McCann 

Dir. Radio-TV Prod Edward Sutherland 

Mgr. Radio-TV Service. .Clifford C. Lubkert 
Mgr. Radio-TV Time 

Buying Thaddeus S. Kelly 

V.P., Mgr. Hollywood 

Office J. Neil Reagan 

Branch Offices 
200 Berkeley St., Boston 16, Mass. 

Vice Pres.-Mgr Watson M. Gordon 

629 Euclid Ave., Cleveland 14, 0. 

Vice Pres.-Mgr Robert Dailey 

647 Griswold St., Detroit 26, Mich. 

Vice Pres.-Mgr Paul Holder 

707 Terrace Plaza Bldg., Cincinnati 2, O. 

Vice Pres.-Mgr G. Lester Williams, Jr. 

318 S. Michigan Ave., Chicago 4, 111. 

Vice Pres.-Mgr Sidney A. Wells 

Vice Presidents Walter C. Krause, 

G. Bowman Kreer, A. W. Sherer, Sidney 
A. Wells 
6331 Hollywood Blvd., Hollywood 28, Calif. 

Mgr J. Neil Reagan 

612 S. Flower St., Los Angeles 17, Calif. 

Vice Pres.-Mgr Burt Cochran 

114 Sansome St., San Francisco 4, Calif. 
Vice Pres.-Mgr H. Q. Hawes 



199 



ADVERTISING AGENCIES 



Vicr Prrsidrnts Roswrll H. rochraii. 

r.lnrrnrr lleslorflf, Frotlrrick U. McOea. 

Kohhins Milhank 
310 Public Srrvicf Hldg., Porllaiul 4. Ore. 
M|n- Willard K. Wilson 

RoiHo-Tl' AccouMs: Amnican Trust Com- 
pan>. Anuriran Safely Ka/.or Corp.. (Cali- 
fornia Parkin jt Torp., California Spray Choni- 
iral. California \\ inr As.-ociation, Chrso- 
hroufsli Mfg. ('»».. Clir\>lrr Sal«'s Division, 
<!h^>^l^•^ Corpiiralion. Cinerama Productions, 
Culumlii.i H«Mor«U. Inc.. (!owlcs Magazines 
M.ook & Quick t. Irank Kchr Brewiu}: Co.. 
(.ruen W at« li C<»nipan>, \\ . P. Fuller & Co., 
Hood Hulilicr Co. (Farm Footwear). Lucky 
luifier Brewing ('<i.. Manufacturers Trust 
Co^ National HiMMiit Co., Ohio Bell Tele- 
phonr Co>. Pacihc Power \ Light Co., Pep- 
•^otirnl l)ivisi<»n-Le\er Bros. Co., Portland 
<ia» & <!oke (!o.. S.O.S. Company, Southern 
California Cas C«)., .*>outlu'rn Counties Gas 
(o^ .Standard Oil (io. (Indiana), Standard 
Oil Co. (Ohio). Swift & Company. Leisy 
BrrwiriK Co., Kichman Bros. Co.. Westing- 
hou»e Electric Supply Co. of St. Louis. 

TV Accounts: American Trust ("o., Cali- 
fornia Packing Corp., California Wine As- 
M>cialion. (ihrysler Sales I)ivi>ion, Chrysler 
Corporation, (iinerama Profluctions, Clark 
Brothfrs (ioules Mapa/ine- (Look & 
yuirki. Frank Fehr Brewing Co., Gray 
Drug .**loret.. Inc.. (irueri Watch Company, 
"Junket" Brand Food>., Lelin & Fink Prod- 
url» Corp.. IVpMident Divi^ion-Lever Bros. 
<>>.. Lucky Lager Brewing Co., Milk Foun- 
dation. National Bihcuit Co., Ohio Bell Tele- 
phone Co., Pacific Coa-t Borax Co., Soil-Off 
Mfg. Co., S.O.S. Company, .Southern Calif. 
Ga* (■©>. .^Miuthern (bounties (ias Co., Stand- 
ard C)il Co. (Indinna), Standard Oil Co. 
«Ohio». Lei»y Brewing Co.. National City 
Hank of Cleveland. The Bichman Brotherh 
iio., Weotinghouhe Klectric Corp., West- 
inghoutie Klectric SuppK Co. of St. Louis. 

McCORMICK COMPANY 

217 E. 7lh A%e.. Box 19:n Amarillo, Tex. 

Phone: 6-5333 

NOAB-ANPA-APA SNPA 

Owriir-Manager James L. McCormick 

An liircclor Stefan Kramer 

Kftdio Acrountt: .Shamrock Oil & Gas 

WALTER McCREERY, INC. 

nU >XiUhir.- Blvd., Beverly Hillb, Calif. 

Phone: CHentview 5-r>r)33 

AAAA- ANPA 

Chm. Bd. & Pre. Waller K. McCreery 

•Ser. 8t Trean Charles B. Ganz 

Arrl Lxer. Walter McCreery, 

C.harle* B. Can/., Hirhard Berggren, Jim 

Simmons. Harry Wahlrum, Dave Larsen 

Production Mgr ];,„ Simmonn 



rinje Buyer Virginia White 

Branch Offices 

.)22 Powell St., San Francisco 2, Cal. 

Phone: Yukon 2-6990 

Manager Robert Selby 

18 F. 43rd St., New York 19, N. Y. 
Phone: MUrray Hill 2-3883 

Manager Richard Picard 

Radio-TV At counts: Arden Farms (dairy) 
Los Angeles; Equitable Plan Co. (invest 
ments), Los Angeles; Harris & Frank (rC' 
tail clothing), Los Angeles; Holiday On Ice, 
N. Y. C.; Hollywood Roosevelt (hotel). Hoi 
lywood; Ice Follies, Los Angeles; Knox 
Dick, of Calif, (ceramics mfg.), Capistrano 
Beach; Kramer's (television stores), Los 
Angeles; Marie Designer, Inc. (contour 
chair lounge), Los Angeles; Murphy Olds- 
mobile, Los Angeles; Palm Desert Corp. 
(resort & real estate), Palm Desert; Pan 
Pacific Aud., Los Angeles; Portland Ice 
Arena, Portland, Ore.; Reliable Mortgage 
Co. (real estate loan co.), Los Angeles; 
So. Calif. Muffler Co. (exhaust systems), 
Los Angeles; San Fernando Valley Times, 
No. Hollywood. 

L. E. McGIVENA & CO., INC. 

444 Madison Ave., New York 22, N. Y. 

Phone: PLaza 3-7422 

ANPA— ABP— APA— PPA— ABC— AAAA 

President L. E. McGivena 

Secretary, Copy Chief ... .Howard W. Roper 

Art Director Samuel Josephs 

Production Manager James J. Preston 

Space Buyer Mrs. Marguerite Andrews 

McKEE & ALBRIGHT, INC. 

1809 Walnut St., Philadelphia 3, Pa. 
Piione: LOcust 7-4737 

President Roy J. McKee 

Vice-Pres. & Treas David R. Albright 

Vice-Pres. Radio-TV. .. .James A. McFadden 

Time Buyer Evelyn Walmsley 

Vice-Pres., Mdse Howard H. Yaw 

•Secretary T. E. Libby 

Radio Accounts: Breyer Ice Cream Co., 
Philadelphia; T^'aloric Stove Corporation 
f^s ranges), Philadelphia; Fels & Com- 
pany f soaps and detergents), Philadelphia; 
(wneral Ice Cream Corp. (dairy), Schenec- 
tady; Phila. & Heading Coal & Iron Co. 
(coal), Philadelphia; Western Maryland 
Dairy Co. (dairy), Baltimore. 

TV Accounts: Breyer Ice Cream Co., Phil- 
adelphia; Caloric Stove Corporation (gas 
ranges), Philadelphia; Fels & Company 
(Miaps and detergents), Philadelphia; Gen- 
eral Ice Cream Corp. (dairy), Schenectady; 
Keebler-Weyl Baking Co. (biscuits and 
crackers), Philadelphia; Phila. & Reading 
Coal & Iron Co. (coal), Philadelphia; Re- 
nii/it Home Products Co. (home dry 
cleaner j, Philadelphia. 



200 



• • • 



ADVERTISING AGENCIES 



• • • 



McKIM ADVERTISING UMITED 

Dominion Square Bldg., Montreal, Que., Can. 

Phone: Lancaster 5192 

ANPA— ABC— APA 

President James M. Baxter 

Vice-Pres., Sec.-Treas H. R. McDougal 

Branch Offices 
47 Fraser Ave., Toronto, Onl. Canada 

Vice Pres E. W. Brodie 

Nat. Trust Bldg., Winnipeg, Man., Canada 

Vice Pres A. A. Brown 

Province Bldg., Vancoucer, B. C, Canada 

Manager C. C. Wimperly 

376 Strand, London, W.C. 2, Eng. 
Acting Manager H. Suflfell 

ARTHUR MEYERHOFF & CO. 

410 N. Michigan Ave., Chicago 11, lU. 

Phone: DElaware 7-7860 
ANPA— PPA— AAAA— NOAB— APA 

President Arthur E. Meyerhoff 

General Manager J. H. Black 

Financial Manager J. A. Johnston 

Director of Radio & TV.. Benjamin J. Green 

Assoc. Radio & TV Dir George Rich III 

Radio Time Buyer Carol Colby 

Space Buyer Mary Hauser 

Copy Chief M. E. Chon 

Branch Office 
759 N. Milwaukee St., Milwaukee 2, Wis. 

Manager George Grabin 

Radio Accounts: Chicago National League 
Ball Club, Illinois Meat Company, Mil- 
waukee Elec. & Transport Co., Wisconsin & 
Michigan SS Co., Wm. Wrigley Jr. Company, 
Patricia Stevens Models' Finishing School, 
Chicago Transit Authority, Clark's Super 
Gas. 

C. L. MILLER COMPANY, INC. 

521 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-1010 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA 

President C. L. Miller 

V.P., Treas G. V. Carhart 

Secretary P. P. Hoffman 

Space Buyer Miss R. Driscoll 

Branch Office 

333 No. Michigan Ave,, Chicago 1, 111. 

Phone: CEntral 6-1640 

Manager I. M. Tuteur 

Radio Accounts: Corn Products Sales Co. 
(Karo, Mazola, Linit, Niagara Starch), 
Bachman Choc. Mfg. Co. (Old Sol Bar); 
Circle Line Sightseeing Yachts, Blue Chan- 
nel Corp. (Harris American Crabmeat, Har- 
ris American Deviled Crabmeat). 

DAN B. MINER CO. 

304 S. Kingsley Drive, Los Angeles 5, Calif. 

Phone: DUnkirk 8-3301 

AAAA— ABC— ABP— ANPA— CAAN 

NOAB— PPA 



President Dan B. Miner 

Exec. Vice-Pres J. C. Morse 

Vice-Presidents I. M. Greer, 

Hildred Sanders, Richard Glover, Andrew 

Carpenter 

Secretary-Treasurer M. R. Sweeney 

V.P. in Chg. Radio & TV. . . .Hildred Sanders 
Asst. Radio & TV Dirs Robert Black, 

Arthur Trask 
Time Buyer Kay Ostrander 

Radio Accounts: Interstate Bakeries Cor- 
poration (Weber's Bread), Los Angeles; 
Bu-Tay Products, Ltd. (Rain Drops), Los 
Angeles; Interstate Bakeries Corporation 
(Log Cabin Bread), Los Angeles; Carson 
Park Mutual Homes (real estate develop- 
ment), Lakewood Park; Kendall Foods, Inc. 
(dog food), Los Angeles; Thrifty Drug 
Stores, Los Angeles; Forest Lawn Memorial 
Park (cemetery & mortuary), Glendale; 
Freeman's Certi-Fresh Foods (frozen fish), 
Los Angeles. 

TV Accounts: Bu-Tay Products, Ltd. 
(Rain Drops), Los Angeles; Kendall Foods, 
Inc. (dog food), Los Angeles; Forest Lawn 
Memorial Park (cemetery & mortuary), 
Glendale; Interstate Bakeries Corporation 
(Log Cabin Bread), Los Angeles; Interstate 
Bakeries Corporation (Weber's Bread), Los 
Angeles; Thrifty Drug Stores, Los Angeles; 
Luer Packing Company (n?'^«»ts), Los An- 
geles; Prepared Products, Ltd. (Dixie Fry), 
Los Angeles; Freeman's Certi-Fresh Foods 
(frozen fish), Los Angeles. 

EMIL MOGUL CO., INC. 

250 W. 57th St., New York 19, N. Y. 
Phone: JU 2-5200 
ABP— ANPA— PPA 

President Emil Mogul 

Secretary-Treasurer Helene Mogul 

Exec. Vice-Pres Charles L. Rothschild 

Vice-Presidents Seth D. Tobias, 

Myron A. Mahler, Rino Negri, Milton 

Guttenplan, Bill Jacoby 

Program & Prod. Super Carlo de Angelo 

Production Manager Al Mauro 

Media & Research Dir Joel Martin 

Dir. Marketing & Mdche Jules Lennard 

Dir. Radio-TV Dept Lewis Wechsler 

Dir. TV Prod Nat Eisenberg 

Radio Accounts: Barney's Clothes (Men's 
& Boys' Clothing), Beriolo Import Co. 
(Berio & Francesconi Oil), New York, 
N. Y.; Gem Oil, Brooklyn, N. Y.; Canadian 
Fur Corp. (Women's Furs), New York and 
New Jersey; Ronzoni Macaroni Co., Long 
Island City, N. Y.; National Shoes (Chil- 
dren's, Women's & Men's Shoes), Somnyl 
Pharmacal Corp. of America (Nu-Pax), New 
York; Knomark Mfg. Co. (Esquire Boot 
Polish), Brooklyn, N. Y.; Commercial Nat'l 
Bank, N. Y. C; Stone-Tarlow Co., Inc. 
(Shoes), Brockcon, Mass.; M. Wile & Co., 



201 



ADVERTISING AGENCIES 



Inc. {\\u\ Rirh.ir.l^ MniV l.lolh.^K Hiiffalo. 
\. Y.; Suprriiw W in«>. Inr. (OM H;il»l>ini(iil 
HrantJ Winoi. lonp l>laiul ( il>. N. Y.; 
Ka\ro Mfg. Co. (auto >rat oov«M>t, Patrr- 
>on. \. J. 

n Accounts: Knoiiiark (K>«iuiif Hooi 
Polif^hK Brooklyn, N. Y.: Nalioiial Shoes 
( I hihlrrir-.. W onu'ii's & Mi'ir> Sliof>K New 
York. N, Y.: Honzoni Macaroni Co. (Maca- 
roni & Spafjlnlli», Lonp Inland (.ily. N. Y.; 
H.i>ro Mfg. Co. (auto seal ro\«'rs). Pattrson, 
N. J.: Hononio Turki.^h Taffor & IVanut 
Hriltlr, Brooklyn, N. Y. 

THE CHESTER C. MORELAND CO. 

lli'l I iin.-Mar lovsrr, Cincinnati 2, O. 

riu.nc: PArkwav 11 78 

IM'A AHP-ANPA 

Prf>iii«-nt Ch«*sler C. Moreland 

Srrrrlarv \\ altir H. Strau>s 

V.P. & time Buyer Carl II. Pres,. 

Hmlio icmunts: Coney Island, Inc., Coca- 
( ola Bi>ltling Co., Cincinnati Tinie^-Star. 

T\' Accounts: Coney Island, Inc.. Coca- 
Cola Bottling Co., Cincinnati Times-Star. 

MOREY, HUMM & JOHNSTONE, INC. 

3.j0 I ifth Ave.. New York 1, N. Y. 

Phone: LO 1-2240 
ABP-ANPA-APA— NOAB— PPA 

l*r«?«.idenl Sylvester M. Morey 

V.xer. Vire-Pres Llewellvn B. Van Doren 

V.P. & Mgr. Llilil> & Home 

Appliance Dcpt Alhert W. Humni 

V.P. Chmn. Plans Brd J. R. Warwick 

\ iri'-Pre-ident Stanley F. Ellsworth 

V.P. & Art Dir William (;. Sutton 

Vice-Pro. & Merch. Dir Walter J. Andree 

"^•ry. & Trcas William (',. (iarmody 

M«-dia Director Frank E. McKlmoyl 

rV Director W. L. \\ ernicke 

Hadio Time Buyer Kathryn Shanalian 

rV Time Buyer Theodore Wallower 

H ranch Office 
*t Rockerfeller Plaza. New York 20, N. Y. 

Phone: PF 7-8060 
V.P. Ch%. Midtown Ofiice. . Muriel Johnstone 

Virr-Prenident Janet Cliatfield-Taylor 

MiIm-. Councilor Rosamond (,ilmartin 

Radio Airnunts: Sinclair Refining Co., 
Richfield Dil Corp. of N. Y. 

jy Accounts: Sim lair Refining (^o.. New 

York, N. Y. 

RAYMOND R. MORGAN CO. 

r»233 \\;\Uy,>,„i\ i{|\.J„ iioll>wood 28, Calif. 

Phone: HFmp-tead 4194 

ANPA APA NOAB 

Prei.ident Raymond R. Morgan 

I xn. Vire-Pre* Robert C. Temple 

\rco. • iiiven Jack Kerr, 

F. fi. John Burton 
R«di<> ; »;>,(. . . .JamcB (]. Morgan 
Production John Burton 



rime Buyer Terry Brady 

Copy Chief Audrey Sharpe 

Branch Offich. 

2()0 ('alifornia St., San Francisco 11, Calif. 

Phone: DOnglas 2-6073 

Manager Porter Anderson 

Affiliate 
(ioodkind, Joice & Morgan, Inc. 
Palmolive Bldg., Chicago 11, III. 

President Clyde M. Joice 

Radio Accounts: Planters Nut Choc. Co., 
J. A. Folger & Co., Los Angeles Soap Co., 
(While King (Granulated Soap, Scotch Foam 
Action Cleanser; Sierra Pine Toilet Soap); 
Institute of Religious Service, Nehi Beverage 
Co., Victory Packing Co. (Thoro Fed, Kal 
Kan dog food). 

TV Account: Nehi Beverage Co. (Par-T- 
Pak). 

MORSE INTERNATIONAL, INC. 

122 E. 42nd St., New York 17, N. Y. 
Phone: ORegon 9-460d 
APA— PPA— NOAB 

Chairman of the Board A. T. Preyer 

President J. Patterson 

Fxec. Vice-Pres. & Treas M. F. House 

Space Buyer C. H. Weissner 

Mgr. Radio & TV Dept C. C. Slaybaugh 

Export Media Mgr Aurora Blando 

Director of Prod M. K. Burkett 

(Group Prod. Mgrs W. W. Williams, 

I). R. Quist 

Sr. Art Director E. P. Ellis 

(Group Art Directors P. Zangas, 

S. Nagle 

Art Studio Mgr C. Scimecca 

Account Executives Constance Boland, 

Reg Coghlan, John Olney, E. R. Korth 

Radio and TV Accounts: Vick Chemical 
Co. (Vick Products), The Sofskin Co. (Sof- 
skin Hand Oeam), Prince Matchahelli, Inc. 
Alfred D. McKelvy Co. (Seaforth Men's 
Toiletries). 

MOSER & COTINS, INC. 

10 Hopper St., Ulica 3, N. Y. 

Phone: 4-6141 

A BIV- ANPA— APA— NO AB— PPA— SNPA 

Prcs. & Treas Arthur S. Cotins 

Asst. to President Robert MacFarland 

Vice-Presidents James N. Brown, 

L. B. Reigler 

Secretary Mrs. Mildred S. Benson 

V.P. & Art Dir. . .A. Montgomery Huntington 
Sp. Buyer & Research Dir.. Miss L. B. Mang 
Asst. Sp. Buyer. .Miss Christine H. Van Dyke 

Asst. Research Dir Mrs. Pearl A. Curtis 

Production Manager Fred Michel 

Merchandising Director R. Del Dunning 

Account Executives Arthur S. Cotins. 

James N. Brown, L. B. Reigler, Geo. P. 

Hodges, Robert F. MacFarland, Harry T. 

Duffy, Kenneth S. Duffes 



202 



• • • 



ADVERTISING AGENCIES 



• • • 



Radio Accounts: Animal Foundation, Inc. 
(Hunt Club Dog Meal), Sherburne, N. Y.; 
C. A. Durr Packing Co. (meat products), 
Utica, N. Y.; Empire Crafts Corporation 
(silverware), Newark, N. Y.; Craine, Inc. 
(silos), Norwich, N. Y.; Conde Milking Ma- 
chine Co., Sherrill, N. Y.; Mohawk Valley 
Investing Co., Utica, N. Y.; Saratoga Springs 
Authority (resort & mineral waters), Sara- 
toga Springs, N. Y. 

TV Accounts: Animal Foundation, Inc. 
(Hunt Club Dog Meal), Sherburne, N. Y.; 
C. A. Durr Packing Co. (meat products), 
Utica, N. Y.; General Ice Cream Corpora- 
tion (Sealtest Ice Cream), Utica, N. Y. 

MOSS ASSOCIATES 

415 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-7377 

ABC— ABP— ANPA 

President Joseph H. Moss 

Vice-President Martin W. Jacobson 

Radio & TV Dir Miles Shefferman 

Production Mgr Martin Lebwith 

Copy Chief Edwin B. Stern 

Media Director Marion Rand 

C. WENDEL MUENCH & COMPANY 

75 E. Wacker Drive, Chicago 1, 111. 

Phone: Financial 6-3481 

ABP— ANPA— PPA 

President C. W. Muench 

Media Director Victor Fabian 

Production Manager Wm. G. Fisher 

Copy Chief Proctor Fiske 

Radio Accounts: Monarch Brewing Co. 
(Beer), Chicago, 111.; Maurer-Neuer Co. 
(Meat Products), Kansas City, Mo.; A. F. 
Schwahn & Sons Co. (Meat Products), Eau 
Claire, Wis.; L. C. Forman & Sons Co. (Con- 
diments), Pittsford, N. Y.; Fanny May Candy 
Co. (Candy), Fox De Luxe Foods, Inc. 
(Poultry), Chicago, 111.; Pavelka Brothers 
(Meat Products), Cleveland, O. 

TV Accounts: The Griffith Laboratories, 
Inc. (Spices) ; Monarch Brewing Co. 
(Beer), Clhicago, 111. 

NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 9-6835 

President Paul R. Kruming 

Vice-President Thomas W. Hughes 

Secretary Joseph W. Madden 

Copy Chief John L. Albright 

Art Director Walter Kelly 

Radio & TV Director James G. Zea 

Time Buyer Jacqueline Ruta 

Radio and TV Accounts: American Safety 
Razor, Borden Co., Electric Auto-Lite, Ester- 
brook Pen, H. J. Heinz, Lambert Pharmacal 
Co., Lever Brothers (U. S.). Quaker Oats 
Co., Ruppert Brewery, W. R. Warner, R. 
Hudnut, Westinghouse. 



NEEDHAM, LOUIS & BRORBY, INC. 

135 S. LaSalle St., Chicago 3, 111. 

Phone: STate 2-5151 

AAAA— ANPA— PPA— NOAB—APA 

ABC— ABP 

President Maurice H. Needham 

Vice-Presidents John J. Louis, 

Melvin Brorby, W. Raymond Fowler, 

Wm. D. Home, Jr., Wm. P. Bager, Wm. 

H. Ohle, Wm. R. Kinnaird 

Vice-Pres. & Media Dir... Otto R. Stadelman 

Vice-Pres. & Radio-TV Dir... Allan Wallace 

Sec.-Treas Max D. Anwyl 

Branch Office 
1680 North Vine St., Hollywood 28, Calif. 

Vice-Pres. & Mgr Frank Pittman 

Radio Accounts: Kraft Food Co., S. C. 
Johnson & Son, Swift & Co., Wieboldt Stores, 
Inc., Derby Foods, Inc. 

RALPH NELMS, INC., ADV. 

318 St. Louis St., Springfield 3, Mo. 

Phone: 4-2555 

APA 

President Ralph A. Nelnis 

Secretary Irene A. Bass 

Art Director J. H. Richards 

Radio Accounts: Wilson Bros. Mfg. Co. 
(Hooked Rug Materials). Springfield; Wilke 
Laboratories (Poultry & Livestock Reme- 
dies), West Plains; Old Nick Seed Co. (Seed 
Corn & Treatment), St. Joseph; Meek Lum- 
ber Cos. (Lumber Yard Chain), Lockwood; 
Pioneer Products, Inc. (Cough Medicine), 
Hoffman-Taff, Inc. (Chemicals), Springfield; 
Independent Stave Co. (Wood Products), 
Lebanon; Reynolds Mfg. Co. (Reyco Tan- 
dem), Springfield, Mo. 

GEORGE R. NELSON, INC. 

208 State St., Schenectady 5, N. Y. 
Phone: 4-4135 

Pres. & Treas George R. Nelson 

Vice-President Helen C. Nelson 

Secretary Alice Pach 

Art Director Arnold Hitchins 

Radio, Copy, Pub. Dir Robert S. Cragin 

TV Director Edward F. Flynn 

Radio Time Buyer Anne F. Pratt 

TV Time Buyer Sybil Van Patten 

Assoc. TV Prod Jack Landt 

Branch Office 

150 W. 49th St., New York 18, N. Y. 
Phone: Circle 5-5431 

Assoc. TV Producer Jack Landl 

Radio Transcription Production Accounts: 
General Electric Company, Electronics Divi- 
sion (G. E. Radios and TV Sets), Syracuse, 
N. Y.; Saratoga Association (Racing Associa- 
tion), Saratoga & New York, N. Y.; Gen- 
eral Electric Company, Appliance Division 
(Refrigerators, Stoves, etc.), Bridgeport, 
Conn.; National Dairy Company (Sealtest 



203 



ADVERTISING AGENCIES 



l>«irv l*roil>. ». Henrus Walrh Coinpaiiy 
t ^ alrh ManufarlurorK New York, N. Y.: 
M;«rrii» Hrfiers* Son> (Sporls (.lolhinp), 
Moli;i\«k ( ar|nt MilU, \nv. (Hug & (larpri 
Mfrs.), Ani-terilain. N. Y.; Stein Clothes, 
Inc. (Sir I.iltU- (,arin«nl> ». l\*i»i-(.<>la Com- 
pany, Soft Prink Mfrs.), New York, N. Y.; 
"^pauMinp M;«k«-ri«s, liir, (Spauldiufj Hak«Ml 
IVo^lu^l^t, Hinglianilon, N. Y.; Plough, Inc. 

< Si. Jo>eph Aspirin. Mexsana. etr.), Mem- 
phi". Trnn.: Hlork Drug (.onipanv (Pharnin- 
ral Product-O, Jer^v Citv, N. J.; D. L. & W. 
Coal Co. (Bhie Coal), New York; Shell Oil 
Co^ N. Y.; National Pressure Cooker Co. 
(Presto Prods.) Kau (Maire, Wis.; Robert 
Hall Clothe.. N. Y. 

Telet ision Film I'roduction Accounts: 
PrpftiCola Company (Soft Drink Mfrs.), 
Nrw York. N. Y.: Saratoga Association (Rac- 
ing Association ». New York & Saratoga, 
N. Y.; Plough. Inc. (St. Joseph Aspirin), 
Me\»ana, etc. », Memphis. Tenn; Mohawk 
Cari»<*< Mill-, Amsterilam. N. Y. 

Telet ision Accounts (Time): Mohawk 
Carpet Mills, Inc. (Rug & Carpet Mfrs.), 
Amsterdam, N. Y.; Allen's Appliances, Inc. 
((». H. Appliance Store I, >X'illiam W. Lee & 
Co. (.Sav»-th«-Hah> I. >X alervliet, N. Y.; Sara- 
toga A«f»ociation (Racing Association), Sara- 
toga & .New York, N. Y. ; National Pressure 

< fiokiT ^'.o.: Nenieth Mol<)rs Inc., Troy. 

TED NELSON ASSOCIATES 

Tin I iflh An.-.. New York 10. N. Y. 
Phone: ClrcU- 6-}{170 

Onner Ted Nelson 

Production Dir Sol Lipset 

Publicity Dir Nat Fields 

Account Hxec Jack rield.>, 

TV Directors Perry Bruskin, 

Charle^ Durand 

Hndio Accounts: Kdlie F^lectronics Corp., 
^aul Hirn^ New York, N. Y.; Delta Photo 
^uppl> Co., Authentic PublicationH, N. Y.; 
<'«-ographia Corp. ( Puhli.,herO, New York; 
Ideal Kilrn & Supply Co., N. Y.; Orfeo 
'Hinh-Ki KMuip. Mfr.), N. Y.; R. B. Hatha- 
way (Foot I oiion), N. Y.; TV and Radio 
Product* Co., N. Y.; Barbey Distributors 
'Pooh- (lock-Def roster), N. Y. 

TV Accounts: Authentic Publications, New 
York; TV and Radio ProductH fio., N. Y.; 
Ideal Hlm A Supply r:o. 

NEWMAN. LYNDE & ASSOCIATES, 

mc. 

l-loridji National Bank BIdg.. Jacksonville 2 

fla. 

Phone: 34435 

ABP ANPA-APA-NOAB 

Director. . . M. j, Newman 

I rc«.. Radio Di. Hunter Lyndc 



V.-P.-TV Dir David E. Robeson 

Secy. & Pub. Dir Ronald G. Sercombe 

Radio-TV Dept. 

Exec. Vice-Pres Hunter Lynde 

Radio Accounts: Bond-Howell Lumber Co. 
(BIdg. Supplies); General Electric Supply 
Co., Jacksonville; Heater Plow Co., Jack- 
sonville. 

ELLIOTT NONAS, ADVERTISING 

417 East 54th St., New York 22, N. Y. 
Phone: MU 8-2937 

Owner Elliott Nonas 

Art Director Bert Lief 

Media Director Margo Burke 

Radio Accounts: Teldisco, Inc. (Zenith 
Radio & Television, Tracy Sinks & Kitchens, 
Thor Washers, International Harvester, etc.). 
East Orange, N. J.; Olson & Co., Inc. (Du 
Mont Television), Philadelphia, Pa.; New 
Jersey Drug Products Co., East Orange; 
Valcour Lodge, Valcour, N. Y. 

TV Accounts: Teldisco, Inc. (Spot An- 
nouncements). East Orange, N. J. 

R. T. O'CONNELL COMPANY 

420 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-5412 
AAAA— ABP— ANPA 

Pres., Radio-TV Dir R. T. O'Connell 

Exec. Vice Pres Ethel Merklen 

Vice President George Miller 

Radio Accounts: Pomatex Co., Inc. (Bril- 
liantine). New York, N. Y.; Cushman & 
Denison, New York; Norman Laboratories, 
New York; Edward Week & Co., Brooklyn, 
N. Y. 

OLIAN ADVERTISING CO. 

Ambassador Bldg., St. Louis 1, Mo. 

Phone: CEntral 8380 
ABP— ANPA— PPA— APA— NOAB 

Chairman Irwin A. Olian 

President Harold A. Thomas 

Radio-TV Dir Pat Moseley 

V.P., Copy Chief Jim Spencer 

V.P., Treas Irving R. Ohlsen 

■Vl'-^lia Dir Alice McDonough 

Radio Accounts: General Grocer Co. 
(Topmost Foods, Manhattan Coffee), Say- 
man Products Co. (Sayman Soap), Pevely 
Dairy (Jitterbug Dairy Products & Reddi- 
Wip), Dining Car Coffee Co. (Dining Car 
Coffee), Ritcpoint Co. (Liters), Knapp- 
Monarch (Magik-Rid), Vess Bottling Co. 
(Vesh Beverages), St. Louis, Mo. 

TV Accounts: Pevely-Dairy Co. (Reddi- 
Wip), Riicpoint Co., Knapp-Monarch, Gen- 
eral Grocer Co. (Topmsot Foods, Manhattan 
Coffee); Dining Car Coffee Co.; Vestal, 
Inc. r Wax-Rite), St, Louis. 



2(M 



• • • 



ADVERTISI NG AGENCIES 



• • • 



OLMSTED & FOLEY 

1200 2nd Ave. So., Minneapolis 3, Minn. 

Phone: ATlaniic 8166 

AAAA— ABC— ABP— ANPA— AFA 

Exec. Partner Ward H. Olmsted 

Exec. Partner John T. Foley 

Partner Clarence H. Russell 

Partner, Radio-TV Dir J. D. McTighe 

Partner John K. Mortland 

Partner Robert B. Pile 

Radio Accounts: 1st National Bank, Minne- 
apolis, Minn.; Marshall-Wells Company (Ap- 
pliances, Paints, etc.), Duluth, Minn.; Regan 
Brothers (Holsum Bread), Minneapolis, 
Minn.; Rochester Dairy (Dairy Products), 
Rochester, Minn.; Russell-Miller Milling 
Company (Occident Flour & Mixes, Farm 
Feeds, American Beauty Flour & Mixes — 
Dallas, Texas), Minneapolis, Minn. 

TV Accounts: 1st National Bank, Minne- 
apolis, Minn.; Chun King Sales, Inc. (Ori- 
ental Foods), Duluth, Minn.; Regan Brothers 
(Holsum Bread), Minneapolis, Minn.; Red 
Owl Stores (Grocery Products), Minneapo- 
lis, Minn.; Russell-Miller Milling Company 
(Occident Flour & Mixes, Farm Feeds, 
American Beauty Flour & Mixes — Dallas, 
Texas), Minneapolis, Minn.; Brechet & 
Richter (Gold Cross Beverage Base), Minne- 
apolis, Minn. 

O'NEIL, LARSON, McMAHON 

230 N. Michigan, Chicago 1, 111. 

Phone: And. 3-4470 

ABC— ABP— ANPA— AFA 

Partner Nelson J. McMahon 

Partner Edw. H. Larson 

Exec. V.P Walter Zivi 

Controller J. O. Webb 

Sr. Acct. Exec W. P. McWilliams 

Acct. Execs Elmer Silha, Norman Larson, 

Joseph F. Littleton 
Media Dir. & Radio-TV Buyer 

Marshall Edinger 
Prog. Director Stan Kaatz 

Branch Offices 

290 Madison, New York City 

Phone: MU 3-8930 

Manager M. Robinson 

7 Trinity Sq., Toronto, Canada 

ROBERT W. ORR & ASSOCIATES, 
INC. 

4 W. 58th St., New York 19, N. Y. 

Phone: PLaza 9-8050 

ABC— ANPA— NOAB—PPA 

President Robert W. Orr 

Exec. Vice Pres George De Pue, Jr. 

Vice-Pres Eldon Sullivan 

Vice-President Freemont Knittle 

Sec.-Treas Robert P. Clark 

Radio-TV Director Lou Ergman 



Branch Offices 
9130 Sunset Blvd., Los Angeles, Calif. 

Exec.-in-Chge David S. Hillman 

Empire Bldg., St. Petersburg, Fla. 

Exec.-in-Chge Alfred L. Lino 

Radio Accounts: Andrew Jergens Co. 
(Woodbury & Jergens), Cincinnati, O.; 
Wallerstein Co., Inc. (Bosco), N. Y.; Na- 
tional Guard of the U. S., Washington, D. C. 
TV Accounts: Andrew Jergens Co.; Wal- 
lerstein Co., Inc. (Bosco), N. Y. 

MERRITT OWENS ADV. AGENCY, 
INC. 

365 New Brotherhood Bldg., 

Kansas City 11, Kans. 

Phone: Dr 7250 

ABP— ANPA— APA—PPA 

President Merritt Owens 

Vice-President R. Grant Neds 

Production Mgr Glenn A. Scott 

TV Director Earl AUvine 

Art Director Bernard L. Wardlow 

Radio Accounts: Feld Chevrolet Company, 
Inter-State Moving & Stor. Co., Sulfa-Dent, 
Kansas City, Mo.; Davidson Brothers Motor 
Co., Kansas City, Kan.; Joe M. O'ffill Motor 
Co. (Nash Dealer), Kansas City, Kan. 

TV Accounts: Zephyr Ventilated Awning 
Co., Joe M. O'ffill Motor Co., Kansas City, 
Kan.; Feld Chevrolet, Kansas City, Kansas; 
Home Federal Savings & Loan Assn. 

PACinC ADV. STAFF 

1624 Franklin St., Oakland 12, Calif. 

Phone: TEmplebar 2-2885 

ABP— APA 

Partners. .Helen A. Kennedy, Carl W. Sickler 

Radio Accounts: First Savings & Loan 

Assn., Prudential Realty & Finance Co. 

PACIFIC NATIONAL ADVERTISING 
AGENCY 

605 Union St., Seattle 1, Wash. 

Phone: ELiot 1401 

AAAA— ANPA— NOAB 

President W. H. Horsley 

Secretary H. O. Stone 

V.P. & Radio-TV Dir Trevor Evans 

Branch Offices 

715 Cascade Bldg., Portland, Ore. 

Phone: Capitol 1021 

V.P. & Manager Milton Poland 

601 Review Bldg., Spokane, Wash. 
Phone: Madison 6479 

Manager Vernon Gary 

Radio Accounts: Fisher Flouring Mills Co. 
(Pancake Mix, Biskit Mix, Fisher's Blend 
Flour, Zoom, etc.), Washington Co-Op Farm- 
ers Assn. — Lynden Products (Canned & 
Boned Turkey, Chicken, Chicken & Noodles, 
etc.), Seattle, Wash.; Seattle-First National 
Bank, Federal Old Line Ins. Co. (Insurance), 
Seattle, Wash. & Branch towns; Ivar's Acres 



205 



ADVERTISI NG AGENCIES 



of r.Uins (Seafood Kt>tauranl), Cowman- 
(.ampMI Painl Store ( Paint ), Imperial 
C4inf1y Co. (Candy), Wm. O. McKay (Ford 
Cars!, S<'atlle, \Vasli.; Wash. State Fruit 
(^.oinpany (Cherries, Aprieots. Peaches, Pears, 
IVunesK Yakima, Wash.: I'nion Fed. Sav- 
ing!^ Sl Loan A8>n„ Sealth'; Lang & Co. 
{l,oU\ .NmI Coffee), Seattle; Oil Heat Insti- 
tute, Seattle. 

Tl' Accounts: Pacific Lincoln Mercury 
lie. (Line. & Merc. carO, Seattle-First Nat. 
Hank, Sherman, Clay & Co. (Music Store), 
>X a.-hington Co-Op Farmers Assn. (Lynden 
Products), Seattle, Wash.; Federal Old Line 
In«. Co,, Seattle. 

PARIS & PEART 

570 Lexingl(.n \v«'niie. New York 17, N. Y. 

Phone: MLrrav Hill 9-2424 

ABP— ANPA— APA— PPA— ABC 

Partners A. G. Peart, J. A. H. Rehm 

Comptroller F. Duheck 

Media Manager P. Petrino 

Art Director F. Yelinek 

Production Mgr R. Largo 

Research Mgr Marvin Goldberg 

.Accl. Execs W. F. James, G. M. Cleland, 

S. C. Bernsley, W. Byrne, D. C. Porteous, 

F. N. Mclnerney, A. Bindrim 

PEARSON ADV. AGENCY, INC. 

2:,0 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 8-3055 

PPA 

President-Treasurer C. H. Pearson 

Hndio Accounts: Cooper Razor Blade Co. 
(Razor Blade*.), Brooklyn; National Home 
O^nerh A-^ic, New York, N. Y. 

PECK ADV. AGENCY, INC. 

m) Madi-o,, Ave., New York 17, N. Y. 
Phone: PLaza 3-0900 

ABP-ANPA-APA-NOAB— PPA 

< hairman of the Board Harry Peck 

Pre^idenl Harry Krawit 

Vire-Prehidenth Norman Mack, 

>idney Alexander, John Schuman 
Radio-TV iJirerior S. S. Schweitzer 

Radio Accounts: Howard Clothes (Men's 
k Boys* FurnihhingH), Old Dutch Coffee & 
Caffe Luprebf^o (Coffee), Charles of the Ritz 
(Cosmetics), Street & Smith Magazines 
(Charm, Mademoihelle, Living), Hearst Puh- 
licatioHH (Cosmopolitan, Good Housekeep- 
inpcj, Fxcelfcior Frozen Meat Products 
(Frozen Meat Products), Hartford Provision 
Company (Meat Products), Hartford, Conn. 

TV Accounts: Howard ClolhcB (Men's & 
Boyo' Furnifehinghj, (Jld Dutch Coffee & 
Caffc Efeprefcfco (Coffee), Charles of the Ritz 
(CoismeticA). 



THE PHILLIPS-RAMSEY CO. 

604 First National Bldg., San Diego 1, Calif. 

Phone: Franklin 2122 
Partners William L. Phillips, 

Charles C. Ramsey 

Media Director Robert F. Lewis 

Radio-TV Prod. Dir Orva W. Huff 

Radio Accounts: Arden Farms Co. (Dairy 
Products), Silver Gale Bldg. & Loan (Savings 
& Loan Assn.), Walker's (Dept. Store), 
Dennstedt Electro Mart (Electrical Appli- 
ances), Dennison Mattress Co., San Diego, 
Calif.; First Nat'L Bank, San Diego, Calif.; 
Walt Tufford De Soto-Plymouth (Auto 
Dealer), San Diego, Calif. 

TV Accounts: Arden Farms Co., Denn- 
stedt Electro Mart, Walker's, San Diego, 
Calif.; First Nat'l. Bank, San Diego, Calif. 

PITLUK ADVERTISING COMPANY 

123 Auditorium Circle, San Antonio 5, Texas 

Phone: Cathedral 6131 

ABP— ANPA 

Partner Jack N. Pitluk, Sr. 

Partner Jack N. Pitluk, Jr. 

Acct. Execs Sam Kiklin, Luke Collins, 

L. Jerry Spangler, Evans Wyatt 

Public Relations Dir Jim Battersby 

Radio Director Myra Wheeler 

TV Director Marg Morrison 

Radio-TV Accounts: Joske's of Texas 
(Department Store), San Antonio, Tex.; 
Taylor Bedding Mfg. Co. (Morning Glory 
Mattresses & Matching Box Springs), Taylor, 
Tex.; Handy Andy Community Stores (Chain 
Grocery Stores), San Antonio, Tex.; Fehr 
Baking Company (Fair Maid Bread & 
Cakes), San Antonio, Tex. 

R. J. POTTS— CALKINS & HOLDEN 
INC. 

2233 Grand Ave., Kansas City 8, Mo. 

Phone: Gr 5775 

ANPA— APA— NOAB— PPA— ABP 

President R. J. Potts 

Exec. Vice Pres J. B. Woodbury 

Vice Presidents. .C. C. Tucker, E. A. Warner, 
C. L. Robinson, W. M. Giesecke, Al Cole- 
man 

Radio & TV Director William J. Brewer 

Publicity Director James McQueeny 

POTTS-TURNBULL CO., INC. 

912 Baltimore Ave., Kansas City 6, Mo. 

Phone: Victor 9400 

ANPA— APA— PPA— NOAB 

President W. J. Krebs 

V.P.-Production Mgr D. E. Dexter 

Secretary-Treasur C. J. Effie 

V.P. & Radio Dir N. P. Rowe 



206 



ADVERTISING AGENCIES 



PRATER ADVERTISING AGENCY, 

me. 

705 Chestnut St., St. Louis 1, Mo. 

Phone: GArfield 6490 

ABC— ABP— ANPA— AFA 

President George L. Prater 

Vice-President M. T. Prater 

Secretary Mary E. Johnson 

Radio-TV Director George L. Prater 

Radio Account: Falls City Brewing Co., 
Inc. (Falls City Beer), Louisville, Ky. 

TV Account: Falls City Brewing Co., Inc. 
(Falls City Beer), Louisville, Ky. 

PRODUCT SERVICES, INC. 

10 East 44th Street, New York City 
Phone: MUrray Hill 7-0204 

Branch Office 
Broad at Locust, Phila., Pa. 

President Les L. Persky 

Vice-President Charles K. Hepner 

Promotion Director N. R. Lorman 

Time Buyer Lee Kriss 

TV Accounts: Cameo Curtains Royal Crest 
Sales (Thrift House) ; John Irving Shoe 
Company (Mary Jane Shoes). 

RADIO ADVERTISING CORP. OF 
AMERICA 

47 Audubon Ave., Jersey City 5, N. J. 

Phone: BErgen 4-2332 

Pres., TV Dir., Acct. Exec. .Michael A. Fiore 

Albert A. Fiore 

Secy.-Treas B. V. Fiore 

Prod. Mgr Paul Apello 

Account Executives. . .B. Wilman, G. Fiore. 

J. Critelli, B. E. Geis, S. P. Brown, R. T. 

Jones 

Radio Accounts: China Clipper (Restau- 
rant), Jersey City, N. J.; D. Wolff & Co. 
(Credit Clothing), Newark, N. J.; Stage 
Coach Inn (Night Club), S. Hackensack, 
N. J.; Alexander Beverages (Soft Drinks), 
Paterson, N. J.; New School for Modern 
Music (School), Newark, N. J.; Globe-Bren- 
ner Fur Co. (Retail Furrier), New York, 
N. Y.; Macude & Co. (Appliances), Union 
City, N. J.; Casino Beach & Pool (Swimming 
Pool), Long Branch, N. J.; N. J. Association 
of Technical Schools (Schools), Newark, 
N. J.; Campo Auto Sales (Used Cars), Little 
Ferry, N. J.; Cav-Bro Hair Preparations 
(Tonic, Shampoo, etc.). Cliff side Park, N. J.; 
Bill Williams Auto Exchange (Used Cars), 
Jersey City, N. J.; Garion Auto Exchange 
(Used Cars), Little Ferry, N. J.; Rev. Rit- 
tenhouse (Religious Program), Fairmont, 
W. Va.; The Schamroth Co. (Cosmetics), 
N. Y.; Specialty Sales Company (Mail Order 
Items), Lakewood, N. J.; Dent-Re-Par Com- 
pany (Dental Supplies). Newark, N. J.; 
Scarne Enterprises, Inc. (Night Club), Little 
Ferry, N, J.; Coast-to-Coast Vendors. Inc. 
(Vending Machines), New York, N. Y. 



TV Accounts: Watchung Lake, Inc. (Swim- 
ming Resort), S. Plainfield, N. J.; Afco Sales 
Corp. (Mail Order Items), Jersey City, N. J. 

THE L. W. RAMSEY ADV. AGENCY 

230 No. Michigan Ave., Chicago 1, 111. 
Phone: FRanklin 2-8155 

President & Secretary E. G. Naeckel 

Vice-Pres. & Treas L. H. Copeland 

Vice-President N. B. Langworthy 

Art Director E. J. McCabe 

Radio Dir Dorothy L. Parsons 

THE RANDALL COMPANY 

75 Pearl St., Hartford 3, Conn. 

Phone: 7-1179 

ABC 

President Wilbur W. Randall 

Art Director Bernard S. Vinick 

Radio & TV Director Florence F. Grady 

Radio Accounts: Crown Petroleum Corp. 
(Petroleum Products), Connecticut & Massa- 
chusetts; Geo. E. Dewey & Co. (Moving 
Storage), General Electric Supply Corp. 
(Television, Radio), Hartford Gas Company 
(Public Utility), New England Laundry 
(Laundry), Savitt Jewelers (Jewelry), Wach- 
tel's (Dept. Store), Hartford, Conn. 

TV Accounts: Country Club Soda Co., 
Inc., Springfield, Mass.; Crown Petroleum 
Corp., Conn. & Mass.; Savitt Jewelers, Hart- 
ford, Conn.; State Line Potato Chips. 

THE FRED M. RANDALL CO. 

Book Tower, Detroit 26, Mich. 

Phone: CAdiUac 14662 

ABP— ANPA— APA— PPA— ABC— NOAB 

Pres. & Treas H. Ross Mack 

Vice-President Hal. G. Trump 

Secy. & Copy Chief George B. Dow 

Radio Director R. D. Hughes 

Space & Radio Time Buyer 

Charles E. Foerster 

Production Manager George L. Husted 

Account Executives H. Ross Mack, 

Hal G. Trump, R. D. Hughes, Charles 

Foerster, Lee E. Crooks 

Radio Account: Booth Newspapers. 

RAYMOND ADV. AGENCY 

11 Commerce St., Newark 2, N. J. 
Phone: MA 2-6811 
ANPA— ABP— APA 

Owner Milton C. Tauder 

Art Director Henry Krupinski 

Production Manager Margaret McDade 

Publicity Director Rita Levine 

Research Director Shirley Trinker 

Radio Accounts: K. Kaufman & Co., Inc., 
Monroe Savings & Loan Assn., Union Na- 
tional Bank. 



207 



ADVERTISING AGENCIES 



CHAS. DALLAS REACH CO., INC. 

h*i Washinplon St^ Newark, N. J. 

Phone: MArkel S-SIOO 
AAAA-ABP— ANPA— APA— PPA 

Prrs. & Treas Chas. Dallas Reach 

Exec. V.l\ Gvn. Mgr John M. Alden 

Vicf-Presiilont!! Howard Sands, 

Franris R. Risley 

Sec. Si Art Dir Everett Sahrbeck 

A»st. Sec. & Treas Wni. F. Renz 

Branch Office 

46 W. 55th St., New York 19, N. Y. 

Phone: Circle 5-4176 

Vice-President Weston W. Hill 

Radio Accounts: Dugan Brothers (Baked 
Goods), N. J. Bell Telephone, Newark, N. 
J.; L. E. Waterman (Fountain Pens), Kop- 
pers do. ( (]oke Fuel). 

TV Accounts: Koppers Co. (Coke Fuel), 
New York, N. Y. 

JAMES R. REESE ADVERTISING CO. 

1') \\ e.«t lOili .'^t., Kansas Citv 6, Mo. 
Phone: Victor 5269 
APA-ABP— ANPA 

* *vk ner James R. Reese 

Acct. Exer Everett Herndon 

KNOX REEVES ADVERTISING, INC. 

600 Fir>i Nat'1-Soo Line Bldg., 

Minneapolis 2, Minn. 

Phone: Bridgeport 7701 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA— AFA 

President E. E. Sylvestre 

Executive Vice-Pres Wayne Hunt 

Vice-Presidents J. H. Sarles, 

Elizabeth B. Reeves, Helen A. Brown, R. 
W. Stafford, E. K. Pottle, Dr. A. R. Root, 
HusselJ E. Neff, R. H. Burbank, Wm. C. 
Schneider 

V.P. & TV Dir R. E. Neff 

Radio Dir Wm. S. Shepherd 

V.P. & Media Director Dr. A. R. Root 

Time Buyer Coy Bender 

Hndio Accounts: General Mills, Inc., Paci- 
fic Gamble Hobinson Co., Midland National 
liank. Art Inhtruction, Inc. 

TV Accounts: Art Instruction, Inc., Gen- 
eral Mill-, Midland National Bank. 

REINCKE, MEYER & FINN, INC. 

.20 \. Mirhigan Ave., Chicago 11, 111. 
Phone: WHitehall 4-7440 

ABP~ ANPA-NOAB- ABC -AFA-CCA 

President Wallace Meyer 

Vice-Pree. & Treas C. A. Reincke 

Vice-Pres. & Sec A. L. Reincke 

Vic*-PreMdentf.... Gordon Taylor, J. J. Finn 

Radio-TV Director Frank M. Baker 

Media Director. John Priebe 

Space Buyer j. F. Brown 

Hadto Accounts: Anderson Co. (ANCO 



Wiper Blades and Arms), Gary, Ind.; Chi- 
cago, Burlington & Quincy (Railroad travel). 
Sterling Insurance Co. (Insurance), Otarian 
(Hearing Aids), Chicago, 111.; von Schrader 
Mfg. Co. ( Deter g-ene Rug Cleaner), Racine, 
Wis.; Cartan Travel Bureau, Inc., Chicago, 
111.; American Shows, Inc.; International 
Sports Show, Chicago, 111. 

TV Accounts: von Schrader Mfg. Co. 
(Deterg-ene), Racine, Wis.; Burgess Cellu- 
lose Co. (Sponges), Freeport, 111.; Interna- 
tional Sports Show, Chicago, 111.; American 
Chain & Cable Co., Am. Chain Div. (Weed 
Tire Chains), York, Pa.; Anderson Com- 
pany (Anco Wiper Blades & Arms), Gary, 
Ind. 

THE REINGOLD CO., INC. 

10 State St., Boston 9, Mass. 

Phone: CApital 7-7611 

ANPA— PPA— ABP— AAAA— APA 

President & Treas Harry I. Reingold 

Art Director Harry Goodman 

Pioduction Manager Chandicr Tower 

Copy Chief Harry Dodsworth 

Media Dir. & Radio Time Buyer 

Thomas J. Bowen 

TV Director A. L. Ringquist 

Radio-TV Accounts: Hampden Brewing 
Co., Willimansett, Mass.; Table Talk Pastry 
Co., Inc. (Table Talk Pies), Worcester, Mass. 

EMIL REINHARDT, ADVERTISING 

1736 Franklin St., Oakland 12, Calif. 

Phone: TEmplebar 2-2408 

ABP—ANPA 

Owner Emil Reinhardt 

Account Executives James B. Innis, 

Joseph Connor 
Timebuyer, Radio & TV James C. Resor 

Radio Accounts: Central Bank, Marysville, 
Calif.; Golden Crust Bakers (Bread), Chico, 
Calif.; Kilpatrick's Bakery (Bread), San 
Francisco, Calif.; Old Home Bakers (Bread), 
Sacramento, Calif. 

TV Accounts: Kilpatrick's Bakery 
(Bread), San Francisco, Calif.; Par-T-Pak 
Beverage Co. (Soft Drinks), Oakland, Calif.; 
Tuttle Cheese Company (Cottage Cheese), 
Oakland, Calif. 

JOSEPH REISS ASSOCIATES 

101 W. 57th Street, New York, N. Y. 

Phone: CI 6-4260 

ABP 

President Joseph Reiss 

Copy Chief Elizabeth Taubin 

Media Director Cliff Greene 

Radio-TV Time Buyer Cecile B. Reiss 

Radio Accounts: Aristocrat Leather Prod- 
ucts Co. (billfolds). New York, N. Y.; The 
Lander Company (Dixie Peach hair pom- 
ade). New York, N. Y.; Helen Neushaefer, 
Inc. (cosmetics). College Point, N. Y. 



208 



ADVERTISI NG AGENCIES 



E. W. REYNOLDS LIMITED 

145 Yonge St., Toronto 1, Ont., Canada 

Phone: WAverly 6157 

ABC 

Chairman of Bd Edward W. Reynolds 

Pres., Gen. Mgr C. Warren Reynolds 

Vice-President J. H. Mitchell 

Sec. & Treas Fred Banks 

Art Dept Garth Harber 

Production Manager M. Landmann 

Copy Chief N. Stuart Walton 

Radio Director H. E. Karpus 

Time & Space Buyer Helen Anderson 

Account Executives H. D. R. Newby, 

J. H. Mitchell, S. Tucker, D. Kilner 

Branch Office 

985 Sherbrooke St. W., Montreal, Quebec 

Phone: LAncaster 3745 

Exec.-in-Charge Allan S. Morrison 

FLETCHER D. RICHARDS, INC. 

10 Rockefeller Plaza, New York 20, N. Y. 

Phone: JU 6-5400 

AAAA— ABP— ANPA— APA 

NOAB— PPA 

Chairman & Pres Fletcher D. Richards 

Vice-Presidents Eugene I. Harrington, 

Bradley A. Walker, M. J. Casey, J. S. 

Davidson, Radcliffe Romeyn. Trell Yocum, 

John S. Williams, E. D. Hill 

Sec.-Treas Duane W. Beurmann 

Vice-Pres. & Media Dir E. A. Elliot 

Spvrs. Radio-TV Comm S. J. Frolick 

Radio-TV Prod. Chief .. .Robert S. Colodzin 

Copy Chief William L. Russell 

Radio & TV Dir Edwin S. Reynolds 

Time Buyer J. M. Kelly 

Branch Offices 
221 N. La Salle St., Chicago, 111. 

Manager Wayne D. Jordan 

HARRINGTON & RICHARDS: Division of 

F. D. Richards, Inc. 

256 Sutter St., San Francisco, Calif. 

Exec.-in-Charge Eugene Harrington 

5816 Wilshiro Blvd., Los Angeles, Calif. 
Exec.-in-Charge Greacen Mitchell 

Radio Accounts: American Machine & 
Foundry Co. (Roadmaster Bicycles) ; Avo- 
set Company; Joseph F. Dixon Crucible Co. 
(Ticonderoga Writing Pencils) ; Durham- 
Enders Razor Corp.; Eastern Air Lines; Fore- 
most Dairies, Inc.; Peter Fox Brewing Co. 
(Fox DeLuxe Beer) ; National Sugar Re- 
fining Co. (Quaker Cane Sugar) ; Squirt 
Beverage Co.; Times-Columbia Distributors, 
Inc.; United States Rubber Company — Tire 
Division, Footwear Division, Textile Div., 
Naugatuck Chemical Div., Fisk Tire Co. 
Div. 

TV Accounts: Avoset Company; Eastern 
Air Lines; Foremost Dairies, Inc.; Peter 
Fox Brewing Co.; U. S. Rubber Company — 
Tire Division, Footwear Div. (Keds). 



M. EVANS RICHMOND ADV. 
AGENCY 

127 So. 22nd St., Philadelphia 3, Pa. 
Phone: LOcust 7-1674-5 
Pres. & Radio Time Buyer 

M. Evans Richmond 

Art Director D. Bowers 

Production Mgr D. Blaine 

Branch Office 
230 Boylston St., Boston 16, Mass. 

Exec.-in-Charge Robert S. Richmond 

Yucca Vine Bldg., Hollywood, Calif. 
Exec.-in-Charge Morey K. Reiss 

R. C. RIEBEL ADV. AGENCY 

151 S. 5th St., Louisville 2, Ky. 
Phone: WAbash 6039-30 

Owner R. C. Riebel 

Production Mgr Gloria Riebel 

Radio-TV Director Robert W. Thompson 

Radio Accounts: Bank of Louisville, Cooke 
Chevrolet Co., Cooke Pontiac Co., Com- 
monwealth Life Insurance Co., Howel Fur- 
niture Co., Liberty National Bank & Trust 
Co., Monarch Auto Co., Hurry-Up-Broad- 
way. 

RINGER & ASSOCIATES, INC. 

3142 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: Dunkirk 7-8131 

AAAA— ABP— ANPA— APA— PPA 

President Lee Ringer 

Art Director Russell Furstnow 

Vice President Carl C. Wickstrom 

JOHN H. RIORDAN CO. 

3670 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: MAdison 6-2291 

Owner John H. Riordan 

Art Director Elsie Beck 

Space & Time Buyer Shirley A. Smith 

Account Executives B. P. Lowry, 

F. C. McEUigot, A. F. Banks 

Radio Accounts: Calif. Flyers, Inc., Calif., 
Doyle Packing Co. 

DAN RIVKIN AGENCY 

1418 Walnut St., Philadelphia 2, Pa. 
Phone: PE 5-5766 

Owner Dan Rivkin 

Radio Accounts: John Kohler (Clothing), 
Ford Optical Co., Phila.; Spiro's Apparel, 
Schulte Optical Co. (Optical), Philadelphia, 
Pa.; New York Sample Dress Shop, Phila., 
Pa.; Stanley's Correc. Shoes, Phila., Pa.; 
Mo skin Clothes. 

ELWOOD J. ROBINSON & CO. 

nil Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MUtual 6293 

ABP— ANPA— APA— PPA 

President Elwood J. Robinsen 

Vice-President Melvin A. Jensen 

Secretary Eola E. Cass 



209 



ADVERTISING AGENCIES 



TV nireotor Talbot Johns 

Produrtion Manager E. McAiiliflfe 

Art Director Don Dubois 

Me.Ha Dir R. C. Neuman 

/v«i</i()-7'r Accounts: Cinch Products, Inc. 
(l.akf Mixes, Combread Mix), Los Angeles, 
Calif.; Loma Linda Food Co. (Ruskets, 
Gra\y Quik). Arlington, Calif.; Packard- 
Bell Co. (Radio and Television Receivers), 
Los Angeles, Calif. 

ROCHE, WILLIAMS & CLEARY, INC. 

135 S. LaSalle St., Chicago 3, 111. 

Phone: RAndolph 6-9760 
ABC— ANPA— APA— NOAB— PPA 

President J. P. Roche 

Treasurer D. J. Kelly 

Vice-Presidents J. M. Cleary, 

S. Weston, Lloyd Maxwell, J. V. Gilmour, 

John Hayes Kelly, H. M. Collier, M. F. 

Williamson, W. H. Savin, George Lyman 

Radio Director Phil Stewart 

Time Buyer N. J. Cavanaugh 

Radio Accounts: Chicago, Milwaukee, St. 
Paul & Pacific R. R. (The Milwaukee Road), 
Chicago; Hardware Mutual Casualty Co., 
Stevens Point, Wis.; John Puhl Products 
(Fleecy White Bleach), Revere Camera Co. 
(Revere Cameras & Projector), Stewart & 
Ashhy Coflfee Co. (Stewart's Coffee), Chi- 
cago; The Studebaker Corp., South Bend, 
Ind. 

TV Accounts: Stewart & Ashby Coffee Co., 
Chicago; The Studebaker Corp., South Bend, 
Ind. 

ROCK ADVERTISING AGENCY 

1165 Broadway, New York 1, N. Y. 

Phone: MUrray Hill 9-3850 

ABP 

0%»mer-Copy Allan Rock 

Art Director Ken Saco 

Space Buyer Sally Winston 

Radio Manager Irwin Winehouse 

ROGERS & SMITH ADV. AGENCY 

20 North Wacker Dr., Chicago 6, 111. 

Phone: DEarborn 2-0020 

ABP-ANPA-APA-PPA— SNPA— NOAB 

President Walter E. Smith 

Exec. Vire-Pre. Ray H. Reynolds 

Vice-President Howard N. Smith 

Treasurer George C. Huppertz 

J^^'"e»fry Olive A. Kinloch 

ViccPreB. & Copy Chief. . .Robert L. Headen 

TV Dir. & Prod Edward E. Kash 

Radio Director Lawrence E. DuPont 

Time Buyer Hazel Joy 

Branch Offices 
Reserve Loan Life Bldg., Dallas 1, Tex. 

Exer: y.P &Mgr R.E.Brooks 

Dwjjihi Bldg., Kansas City 6, Mo. 
Exec. V.K& Mgr B. G. Wasser 



Radio Accounts: Butterfield Canneries 
(Canned Fruits and Vegetables), Muncie, 
Ind.; Little Crow Milling Co. (Coco Wheats 
Cereal), Warsaw, Ind. 

TV Accounts: T. W. Burleson & Son 
(Honey), Waxahachie, Texas; 1st Nat'l Bank 
in Dallas, Dallas, Texas; Butterfield Canner- 
ies (Canned Fruits and Vegetables), Muncie, 
Ind.; Little Crow Milling Co. (Coco Wheats 
Cereal), Warsaw, Ind.; S. E. Mighton Co. 
(Doggie Dinner Dog Food), Bedford, Ohio; 
Employers Assn. of Chicago (Industrial Re- 
lations), Chicago, 111. 



210 



ROIZEN & RICH, INC. 

291 Delaware Ave., Buffalo 2, N. Y. 

Phone: MAdison 5915 

AAAA— ABP— ABC 

President Manus Roizen 

Vice-President Arthur H. Rich 

Radio-TV Dir David L Levy 

Radio Accounts: Magnus Beck Brewing 
Co. (Beer, Ale), Buffalo, N. Y.; Music 
House (Radios, Phonographs, TV), Buffalo, 
N. Y.; Neuman Motors, Inc. (New Car 
Dealer), Buffalo, N. Y.; Parkside Fur- 
ninture Co. (Furniture Store), Buffalo, 
N. Y.; Rich Ice Cream Co. (Ice Cream 
Mfr.), Buffalo, N. Y.; Sattler's, Inc. (De- 
partment Store), Buffalo, N. Y.; Saul's Auto 
Sales, Inc. (New Car Dealer), Buffalo, N. Y.; 
Vigorettes, Inc. (Vitamin Capsule), Buffalo, 
N. Y.; Reddy Pharmacal Co. (Cough Syrup), 
Buffalo, N. Y.; Rich Products Corp. (Des- 
sert Topping Mfr.). 

TV Accounts: Magnus Beck Brewing Co. 
(Beer, Ale), Buffalo, N. Y.; Rich Ice Cream 
Co. (Ice Cream Mfr.), Buffalo, N. Y.; 
Sattler's, Inc. (Department Store), Buffalo, 
N. Y.; Studebaker Dealers Assn. (Stude- 
baker), Buffalo, N. Y.; Vigorettes, Inc. 
(Vitamin Capsule), Buffalo, N. Y.; Reddy 
Pharmacal Co. (Cough Syrup), Buffalo, 
N. Y. 

RONALDS ADV. AGENCY, LTD. 

1440 St. Catherine St. W., Montreal, Can. 

Phone: University 6-9471 

AAAA— ABC— ANPA— CAAN 

President Russell C. Ronalds 

Vice-President F. deB. Walker 

Treasurer Angus Ahern 

Radio Director Frank Starr 

Asst. to Radio Director S. B. Hay ward 

108 Peter St., Toronto, Can. 
Vice-President & Radio Dir......R. J. Avery 

Radio Accounts: Dominion Government 
(Army, Canada Savings Bonds), Ottawa; 
Canadian Industries Ltd. (Agricultural 
Chemicals Div., Paint & Varnish Division), 
Bovril (Canada) Ltd. (Bovril), Canadian 
Arena Co., Bristol Myers of Canada, Ltd., 
Montreal; Rexall Drug Co. Ltd., Niagara 
Finance Co. Ltd., Trans-Canada Credit Corp., 



ADVERTISI NG AGENCIES 



Toronto ; Elizabeth Arden of Canada, Ltd., 
McColl-Frontenac Oil Co., Ltd., Boots Pure 
Drug Company (Canada), Ltd. (Catarrh 
Capsules), Canadian Shaler Company (Ris- 
lone Motor Oil), Fueloil & Equipment Co., 
Ltd. (Timken Oil Burners), Louis K. Lig- 
gett Co., Ltd. (Drug Prescriptions), Harco 
Laboratories, Limited (Rybutol), Wm. R. 
Warner & Co., Ltd. (Sloan's Liniment). 

CHARLES EDSON ROSE CO. 

6570 Sheridan Rd., Chicago 26, 111. 
Phone: HOlIycourt 5-8000 
ANPA— PPA— ABP— AFA 

Owner Charles E. Rose 

Art Dir Norman Helford 

Space & Radio Time Buyers. William Perry, 
T. Goodyear 

Radio Accounts: Charms & Cain, H. C. 
Evans & Co., Winkenweder & Ladd, Inc., 
Elron Co., Lombardo Wine Co. 

WILLIAM GANSON ROSE, INC. 

Williamson Bldg., Cleveland 14, O. 
Phone: TOwer 1-6171 
Pres., Treas., Radio Dir. 

William Canson Rose 

Vice-Presidents Frank Pelton, 

L. C. Brown 

Prod. Mgr Ina M. Peters 

Branch Office 
3719 Reading Rd., Cincinnati 29, 0. 

Manager L. C. Brown 

Radio Accounts: Bailey Co., Cleveland 
Foundation, Higbee Co., Mass. Mutual Life 
Insurance Co., Public Square Relations. 

ROSE-MARTIN, INC. 

21 W. 46 St., New York 19, N. Y. 

Phone: LUxemburg 2-3550 

ABP— ANPA— APA 

President Irl W. Rose 

Secretary-Treasurer John B. Martin 

Media Director G. M. Rundbaken 

Vice-President Vaughn G. Hannington 

Production Manager John A. BouUe 

Art Director Andrew K. Nelsen 

Comptroller & Off. Mgr H. J. Carmichael 

Account Executive Irl W. Rose 2nd, 

Vaughan C. Hannington, John A. BouUe 
Radio Accounts: Public National Bank & 
Trust Co. of New York. 

IRVING ROSEN ADVERTISING 

230 Fifth Ave., New York 1, N. Y. 
Phone: Oregon 9-1926 

Buyer Irving Rosen 

Production Mgr E. Wayne 

Radio Accounts: Fur Dressers & Fur Dyers 
Assn., The Wenley Co., New York, N. Y.; 
Ask Pharmacal Co., Astoria, L. I., N. Y. 



A. JAMES ROUSE CO. 

521 N. LaCienega Blvd., 

Los Angeles 48, Calif. 

Phone: BRadshaw 2-5608 

ABP— APA 

Owner — Radio Dir A. James Rouse 

Art Director John Fish 

Radio Accounts: B.F.P. Enterprises 
(Toys) ; House of Fabrics (Fabrics), Los 
Angeles, Cal. 

RUDER & FINN 

32 E. 68th St., New York, N. Y. 
Phone: TRafalgar 9-3600 

Partners David Finn, William Ruder 

General Manager Hyman Wagner 

Art Director Jay Genser 

Copy Chief Jeanne Cornell 

Publicity Director Paul B. Zucker 

Radio-TV Director Rene Schenker 

CHARLES L. RUMRILL & CO., INC. 

339 East Ave., Rochester 4, N. Y. 

Phone: BAker 7900 

AAAA— ABP— ANPA 

President C. L. Rumrill 

Treas. & V.P H. R. Hanson 

Vice Presidents N. A. Gallagher, 

G. M. Prince, W. T. Jensen 

Secretary G. G. Wallington 

Radio-TV Director Alan Brown 

Radio Accounts: Brighton Place Dairy, 
Community Savings Bank, Rochester, N. Y. 

TV Accounts: Community Savings Bank, 
Union Trust Company. 

LOWE RUNKLE CO. 

1305 Liberty Bank Bldg., Okla. City 2, Okla. 
AAAA— ABP 

President Lowe Runkle 

Secretary Irene Gammel 

Production Mgr Ray Cooley 

Acct. Execs.... Harold Kranz, Roger Pishny, 

Howard Neumann 

Radio-TV Dir Maury Ferguson 

Film Director Monty Mann 

Radio Accounts: Cain's Coffee Co. (Coffee, 
Tea, Spices) ; Local Federal Savings and 
Loan; Liberty National Bank & Trust Co. 
(Banking); Merit Mills Division Ralston 
Purina Co. (Livestock & Poultry Feeds) ; 
Arkansas City Flour Mills (Flour), Arkansas 
City; Kans.; Dulaneys, Inc. (Appliance Dis- 
tributors) ; Big Red Warehouse (Furniture, 
Retail); Simpson Auto Co. (Ford dealer). 

TV Accounts: Cain's Coffee Co. (Coffee, 
Tea, Spices) ; Liberty National Bank & 
Trust Co. (Banking) ; Grady Musgrave 
(Home Builder) ; Dulaneys, Inc. (Appliance 
Distributor) ; Big Red Warehouse (Retail 
Furniture) ; Southwestern Bell Telephone 
Telephone service) ; Ralston Purina Co. 
(Purina Chows), St. Louis, Mo.; Oklahoma 
Publishing Co. (Newspapers). 



:ii 



ADVERTISING AGENCIES 



RUTHRAUFF & RYAN, INC. 

405 L. xinpton Avo^ Now York 17, N. Y. 

Phone: Mlirrav Hill 6-6400 

AAA A-ABC— ABP— ANPA— APA 

NOAB— PPA 

Chairman of Uie Board. . .Frederick B. Ryan 

President Frederick B. Ryan, Jr. 

Kx.c. V.P Robert M. Watson 

Senior V-P & Treas Cal J. McCarthy 

V.P & A>>1. Trea^ J. B. Bell 

V-l\ Dir. of Radio & Tel.. .Thomas G. Slater 

Network Rel. & Bus. Mgr C;rant Y. Flynn 

SupNsi. C.reatix' Activity Sidney Slon 

Producti(Ui Mgr John Cole 

Dir. of ("anadian Radio & 

TV Pul>licity Louis de Milhau 

Dir. of New Program & 

Tah'nt Development Henry Frankel 

A-?t. Producer Roly Howe 

Cat>ting Director Barbara Berlin 

Kxec. Prod. TV Film Comni Pud Lane 

TV A>?t. Producer Gloria Shaffer 

Dir. Radio-TV Continuity Frank Dennis 

Branch Offices 

360 North Michigan Ave., Chicago 1, 111. 

Phone: FINancial 1833 

Western Manager Paul E. Watson 

Chicago Manager William P. Littell 

Sr. Vice-President P. E. Watson 

Sr. Vice-President W. P. Littell 

Director Radio & TV R. W. Metzger 

Vire Pres N. E. Heyne 

Producer (TV) Lee Randon 

Producer (AM) Warren Johnson 

Producer (TV-AM) Frank Blotter 

Producer (TV) James Taylor 

Producer (AM-TV) Walter Daspit 

Branch Offices 
7430 Second Blvd., Detroit 2, Mich. 

Vice-Pre>iilent Tod Reed 

Carew Tower, Cincinnati 2, Ohio 

Vice-Pres. & Manager John L. Magro 

505 N. Ervay St., Dallas, Texas 
2650 University Ave., St. Paul 4, Minn. 

Mgr James R. Rahders 

Manager Roger Bacon 

812 Olive Street, St. Louis 1, Mo. 

Nnior Wvi-Vrvk Oscar A. Zahner 

Gulf Oil BJdg.. Houston 2, Texas 

Vice-PrcB. & Mgr W. Van A. Combs 

N. Life Tower, Seattle 1, Wash. 

V.P. & Manager F. G. Mullins 

235 Montgomery St., San Francisco 4, Cal. 

\ P. & Manager John L. Harvey 

1680 No. Vine St., Hollywood 28, Cal. 

V.P. & Manaj£.r J. H. Weiser 

2 Toronto St., Toronto, (Ontario 

Manager Gordon Ralston 

Radio and TV Accounts: Adler Co., Allied 
FIoriBtti of Chicago, American Airlines, 
American Kitchen^, Autopoint Co., Bald- 
win Piano Co., Beltone Co., Brown-Forman 
Co., Burgess Batteries, Capitol Fritos Inc., 



Chasers Inc., Comfort Mfg. Co., Delaware, 
Lackawanna & Western Coal Co., Demert 
and Dougherty, Dr. Pepper Co., Druggists 
Supply Corp., Electric Auto-Lite Co. of 
Canada, Emery Industries Inc., Encyclo- 
pedia Britannica, Fehr Baking Co., Florence 
Stove Co., Fritos Inc., Galveston-Houston 
Breweries, General Shoe Co., Goodall Fab- 
rics Inc., Greisedieck Brothers Brewery, 
Hancock Oil Co., Horlicks Corp., Kentile 
Inc., Krey Packing Co., Lewis-Howe Co., 
Thomas J. Lipton, Thomas J. Lipton, Ltd., 
MacFadden Publications Inc., Markus Camp- 
bell Co., Motorola, Inc., Arthur Murray 
School of Dancing, Nalley's Inc., Norito 
Co., Old Reading Brewery, OshKosh B'Gosh 
Inc., Pacific Coast Paper Mills, Pacific Fi- 
nance Corp., Palm Beach Co., Pepsodent 
Company of Canada, Ltd., Pharma-Craft 
Co., Reddi-Wip Co., Morris B. Sachs, Safe- 
wa ' Stores, Sperti Biodyne Inc., A. E. Staley 
Mfg. Co., Toledo Steel Products Co., Turco 
Products Inc., United Wallpaper Co., Visking 
Corp., Western Reddi-Wip Co., Wolverine 
Shoe and Tanning Corp., William Wrigley, 
Jr. Co., Yale & Towne Mfg. Co., Zonolite Co. 

LEWIS EDWIN RYAN 

726 Jackson PI., N.W., Washington 6, D. C. 

Phone: Re. 7-7606 

AAAA— ABP— ANPA— ABC 

Owner Lewis Edwin Ryan 

Exec. Secretary Laura D. Raker 

Comptroller Preston B. Coiner 

Radio TV Div William J. Green 

BEN SACKHEIM, INC. 

The Plaza, 2 West 59th St., New York 19, 

N. Y. 

Phone: PLaza 9-5141 

ABP— ANPA— APA— NOAB— PPA 

President Ben Sackheim 

Vice-Pres George B. Pampel 

Vice-President Herbert L. Steiner 

Secretary R. E. Williams 

Treasurer Murray Miller 

Copy Chief Anne Green 

Art Director Arthur Singer 

Production Manager Hugh A. Gigante 

Fashion Promotion Director. .Ruth Hammer 
Radio-TV Dept. 

Research Director Sylvia Sackheim 

Assoc. Res. Dir Robert E. Williams 

Radio & TV Time Buyer Larry Donino 

Account Executives Jerome G. Hahn, 

Ezra Millstein, George B. Pampel, Glenda 

Sullivan, Herbert L. Steiner, Lillian Lang, 

Ted Gravenson 

Radio Accounts: The Autoyre Company 
(Kitchen and Bathroom Accessories), Oak- 
ville, Conn.; Amalgamated Clothing Work- 
ers of America; Peter Pan Foundations, Inc. 
("Merry-Go-Round" Brassieres), Miss 
Swank, Inc. (Slips and Pajamas), New 



212 



ADVERTISING AGENCIES 



York, N. Y.; Davega Stores Corp., New 
York; Flex-Let Corp. (Flex-Let Watch 
Bands & Beau Brummel Men's Jewelry), 
E. Providence, R. I. 

TV Accounts: Davega Stores Corp. (Retail 
Sporting Goods and Appliance Chain) ; Flex- 
Let Corp., E. Providence, R. I.; Lydia 
O'Leary, Inc. (Covermark, Spot-stik & Other 
Cosmetics), New York, N. Y.; Peter Pan 
Foundations, Inc. (Brassieres), New York; 
Vita Food Products, N. Y.; Vulcain Watch 
Co., New York. 

ST. GEORGES & KEYES, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: PLaza 5-1180 

ABP— ANPA— PPA— ABC 

President Maubert St. Georges 

Exec. V.P., Radio Dir.. .Stanley J. Keyes, Jr. 

Vice-President John L. Fitzgerald 

Vice-Pres.-Art Director. . .Alfred A. Anthony 

Vice-Pres.-Copy Chief Ward Seeley 

Production Manager William Korcak 

V.P., Media Dir James J. Freeman 

Publicity Directors S. B. Garretson, 

Torrey Stearns 

Branch Offices 

2112 N. Charles St., Balitmore 18, Md. 

Phone: Belmont 2083 

Manager Arthur Booth 

Radio Accounts: Davison Chemical Corp., 
Baltimore, Md.; Hall-Howard (Davco ferti- 
lizer), Baltimore, Md. 

TV Accounts: Revere Copper and Brass 
(Revere Ware) ; Eppens, Smith Co., Inc. 
(Holland House Coffee), N. Y. C; Romanoff 
Caviar Co. (beef tea), N. Y. C. 

RICHARD SALINGER, ADV. 

99 Chauncey St., Boston 11, Mass. 
Phone: LI 2-5332 
Pres., Copy Chief, Rep. & Radio 

Time Buyer Richard Salinger 

Art, Media, TV & Publ. Dir.. .Irving L Sacks 
Prod. Mgr., Research Dir Jos. W. Bourke 

Radio Accounts: Kussell Furs, Lehrburger 
& Asher (Furs), Stasey-Moore (Furs), Tou- 
raine Stores (Women's Specialty), Kay Jew- 
elry, Co., Boston, Mass. 

TV Accounts: Lehrbuger & Asher (Furs), 
Boston, Mass. 

SALOW & ASSOCIATES 

30 Howe Ave.., Passaic, N. J. 

Phone: GRegory 3-1414 

ABP— ANPA 

President H. Harvey Salow 

Art Director Thomas Cuffari 

Copy Chief Charles Gulick 

Production Dir Donald Canter 

TV & Radio Paul Josephson 

Media Director Josephine Catarzard 

Radio Account: Arrow Elec. Corp. (ap- 
pliances), Clifton, N. J. 



TV Accounts: Tel-O-Tube Corp. (cathode 
ray tubes), E. Paterson, N. J.; Awnair Corp. 
of Amer. (metal awnings), Wayne, N. J.; 
Hanlon & Goodman (paint brushes), Bel- 
ville, N. J. 

WALKER SAUSSY ADVERTISING 

823 Perdido St., New Orleans 12, La. 

Phone: Magnolia 3218 
ABP— ANPA— NOAB— PPA— SNPA 

Owner Walker Saussy 

Account Executives Moise Bloch 

Charles Bloom, II, P. J. Stakelum, Jr., 
J. C. Shields, Jr., Suzanne Saussy 
Radio Accounts: American Brewing Co. 
(Regal Beer), New Orleans, La.; Elmer 
Candy Co. (Elmer Candies), Holsum Baker- 
ies, Inc. (Holsum Bread), Petrolane Gas 
Co. (Butane & Propane Gas), Wm. B. Reily 
Co., Inc. (Luzianne Coffee & Tea), L. A. 
Frey & Sons (meat products) ; Reily & Co., 
Inc. (Luzianne Coffee & Tea). 

TV Accounts: American Brewing Co. 
(Regal Beer), New Orleans, La.; Elmer 
Candy (Elmer Candies), Holsum Bakeries, 
Inc. (Holsum Bread), Wm. B. Reily Co., 
Inc. (Luzianne Coffee & Tea), Henderson 
Sugars; Hibernia Homestead (Building 
Loans) ; Gallagher Transfer Co. 

FRANK B. SAWDON, INC. 

480 Lexington Ave., New York 17, N. Y. 
Phone: PLaza 5-2516 

President Frank B. Sawdon 

V-P, Radio-TV Dir ...Jerry Bess 

Secretary Victor Sawdon 

Acct. Execs Phyllis C. Sawdon, 

Gustav A. Havermeyer 

Branch Office 

75 E. Wacker Drive, Chicago, 111. 

Phone: Dearborn 2-0826 

Office Manager Marty Hogan 

Radio Accounts— Robert Hall Clothes, Inc. 
(Men's, Women's & Children's Apparel), 
New York, N. Y.; Abelson's, Inc. (Jewelers), 
Newark, N. J.; Bond Television Mfrs. 

TV Accounts— Robert Hall Clothes, Inc. 
(Men's, Women's & Children's Apparel), 
New York, N. Y.; Abelson's, Inc. (Jewelers), 
Newark, N. J. 

SCHECK ADV. AGENCY, INC. 

9 Clinton St., Newark 2, N. J. 

Phone: Market 2-0480 

ANPA— APA— PPA 

President Julius Scheck 

V. P. & Treas Morris Scheck 

V. P., Radio-TV Dir E. Grant Scheck 

Prod. Mgr., Art Dir Henry R. Scheck 

Copy Chief Carlton S. Smith 

Space Buyer Frank M. Craumer 

Account Executives William H. Andrews, 

E. Grant Scheck, Morris Scheck, Julias 
Scheck. 



213 



ADVERTISING AGENCIES 



liatiio Aicounts: Charms Co. (Charms 
landv). Ashurv Turk, N. J.; Fischer Baking 
Co. (Baked Coods), Ne>>ark. N. J.; Phila. 
Dairv Troducts Co. (Ice Cream), Phila- 
drlphia, Ta.: Reddi-Wip Corp. of N. J. (Red- 
di-W ip Topping), Harrison, N. J.; Marlon 
I luift'clionrrs (^orp., N. Y. C. 

TV Accounts: Fischer Baking Co. (Baked 
r.oods), Hanovia Chem. & Mfg. Co. (Health 
l^nips), Newark, N. J.; Michaels Bros. Dept. 
Store, New York; Charms Candy, Ashury 
Park, N. J.; American-Limoges (Dinner 
Ware): Holiday Motors. Newark, N. J. 

SCHENKER COMPANY 

2301 Wahansia Ave., W,, Chicago 47, 111. 
Phone: ARmitage 6-1600 
Prcs., Media Dir., Space Buyer 

Sydney R. Raike 

Vice-Pres J. E. Schenker 

Art Dir M. Rickabaugh 

Radio Time Buyer & Prod. Mgr. 

Space Buyer C. D. Domin 

Account Executives S. R. Raike, 

J. E. Schenker, C. D. Domin 

SCHOLTS ADVERTISING SERVICE 

12(11 W . 1th St., Los Angeles 7, Calif. 
Phone: Michigan 2396 

UvMUT T. D. Scholts 

Ila.iio-TV Dir Ruth S. Arnot 

\rt Dirertor L. 0. Myhro 

GORDON SCHONFARBER & 
ASSOCIATES, INC. 

58 Wcyhosiet St., Providence 3, R. I. 

Phone: GAspee 14813-4-5 
ABP— ANPA— APA— NOAB— PPA 

Prc8. & Treas Gordon Schonfarber 

Vir«-.Pre«ident Russell C. Edwards 

.N-cretary Amanda C. J. Olsson 

Radio & TV Director Claire R. Grenier 

Radio Accounts: Cladding's, Inc. (Dry 
Goods), Old Colony Co-operative Bank 
CSavings & Loan), Provid<-nce; United Elec- 
tric Railway* ^Public Tran-it), Providence, 
R. I.; Washinffton Trust Cm. friommercial 
Bank), Westerly, R. I. 

SCHWIMMER & SCOTT, INC. 

7.> H NX acker Drive, Chicago 1, 111. 

Phone: DEarborn 2-1815 

AAAA-ABP ANPA— ABC 

Pres. & Treas R. J. Scott 

Vice-Prc8 W. Schwimmer 

Copy Chief L. Krakover 

1 im«- Buyer E. Vanderploeg 

An. Dir.. A. Thaler 

Secretary H. Heilig 

ft'jflio Arjoiiriu: Chicago Stadium, Con- 
. ' - Cigar Co., Puritan Co. of America, 
~ A. ,M,.AT. .,,.., ,, Mi'-ruil Co., Sf;huttcr Candy 



Co., Walgreen Co., Hawthorne-Mellody Farms 
Dairy, National Tea Co. ((Chicago, 111.; Mil- 
waukee, Wis.; Indianapolis, Ind.; Minne- 
apolis, Minn.), Spiegel's, Inc., Chicago, 111.; 
llelzberg's (Jeweler's), Kansas City, Mo.; 
London House Rest, F. & F. Laboratories 
(Cough Lozenges), American Frigid Dough 
Co. (Frozen Foods), Citrus Products Co. 
(Kist-Bottled Orange Juice), Red Dot Foods. 
Inc., Madison, Wise; Boyer International 
Lab./H. A. Hair Arranger, Chicago; Buddy 
Boy Popcorn Co., Chicago; Consolidated 
Royal Chemical Co. (Krank's Shave 
Kreme) ; Little Dutch Candy Shops, Chicago. 

J. B. SEBRELL ADV. AGENCY 

300 S. Los Angeles St., Los Angeles 13, Calif. 

Phone: Madison 6-9397 

ABP— APA 

Owner & Director J. B. Sebrell 

Media P. W. Thomas 

Acct. Executives Harry Page, K. T. Pyle 

Radio-TV Accounts: Eject Donut Sales 
(Donut Makers), Children's Mart (Toys). 

RUSSEL M. SEEDS CO., INC. 

919 No. Michigan Ave., Chicago 11, 111. 

Phone: DELaware 7-1045 

ANPA— APA— PPA 

President Freeman Keyes 

Exec. Vice President George Bayard 

Vice-Presidents A. D. Keyes, 

Paul Richey, Harry M. Maus, H. B. Gold- 
smith, Jr., Fred W. Swanson 

Treasurer Jack Harding 

Secretary E. V. Owen 

Director of Res James Witherell 

Art Director Jerry Bryant 

Time Buyer Merle Myers 

Space Buyer A. H. Bergsten 

Radio-TV Director Jack Simpson 

Branch Offices 

Lemcke Bldg., Indianapolis 4, Ind. 

Phone: Market 1395 

V.P. in Chg Paul Richey 

1469 N. Vine St., Hollywood 28, Calif. 
Phone: Hudson 2-1188 

Manager Lionel C. Place 

Radio Accounts: Brown & Williamson To- 
bacco Corp. (Raleigh Cigarettes, Wings 
Cigarettes, Tube Rose Snuff, Bugler Tobacco, 
Avalon Cigarettes), Louisville, Ky.; H. 
Fcndrich Inc. (La Fendrich & (^has. Denby 
Cigars), Evansville, Ind.; Fitzpatrick Bros, 
f Kitchen Klcnzer, Automatic Soap Flakes), 
Chicago, 111.; C. H. Wallerich Co. (Chrysler 
& Plymouth Distributors), Indianapolis, 
Ind.; Bowes Industries, Inc. (Bondware 
Plastic Coated Paper Dishes). 

TV Accounts: The Procter & Gamble Co. 
rride), Cincinnati, O.; Fitzpatrick Bros. 
f^Kilchen Klenzer). 



214 



ADVERTISING AGENCIES 



ROSCOE W. SEGAR ADV. 

2125 N. E. 48lh Ave., Portland 13, Ore. 

Phone: TRinity 3445 

AAAA— ANPA 

Owner, Mgr Dorothy Segar 

Sec.-Treas., Radio Dir D. D. Segar 

Acct. Exec Oliver Reid 

Radio Accounts: Geo. B. Wallace Co., 
(Buick dealers & service) ; Niklas & Son 
(flowers). 

FREDERICK SEID ADV. 

127 Montgomery St., San Francisco 4, Calif. 

Phone: GArfield 1-0360 

ABP— ANPA 

Owner-Acct. Exec Frederick Seid 

THE JAMES C. SEIX CO. 

345 Madison Ave., New York, N. Y. 
Phone: MUrray Hill 6-6368 

Pres. & Time Buyer James C. Seix 

Art Director Corienne Abbazia 

Media Director Walter B. Rios 

Publicity Dir Mallory Dorn 

Account Executives James C. Seix, 

Lue H. Witt, P. J. Rosaly, Frank Whalen 

SEWELL, THOMPSON & CAIRE 

852 Carondelet St., New Orleans, La. 

Phone: Tu 2251 

SNPA— ABP 

President Granville Sewell 

Vice-Pres,..R. V. Caire, Kenneth Thompson 
Production Mgr E, Leone 

SHAFFER, BRENNAN, MARGULIS 
ADV. CO. 

4 No. Eighth St., St. Louis 1, Mo. 
Phone: MAin 2579 
ANPA— APA— PPA 
Partner-Space Buyer-Radio Dir. 

Sam B. Margulis 
Partner-Space Buyer S. L Rosenfeld 

ED SHAPIRO ADVERTISING 

1524 Chestnut St., Phila. 2, Pa. 

Phone: LO 4-2877 

ANPA— ABP 

President Edward Shapiro 

Vice-Presidents H. H. Shapiro, 

Leonard Goldsmith, Elinor L. Brown, J. 
Rensel 

Secretary Martin Sacks 

Media Dir R. Goddes 

Branch Office 

Empire Stato Bldg., Nev/ York, N. Y. 

Phone: BRyant 9-5636 

lOHN W. SHAW ADVERTISING, INC. 

716 N. Rush St., Chicago 11, 111. 

Phone: MOhawk 4-6323 

ANPA— APA— PPA— NOAB 

President & Treas John W. Shaw 

Secretary Aufiueta Young 



Copy Chief David E. Guerrant 

Media Dir Ann Shaffer 

Time Buyer Sylvia Slive 

Radio Accounts: Jacob E. Decker & Sons 
(Div. of Armour & Co.) (meat). Mason 
City, Iowa; Drummond Packing Co. (Div. 
of Armour & Co.) (meat), Eau Claire, Wis.; 
Armour & Co. (Dial Shampoo), Chicago; In- 
ternational Milk Processors, Inc. (canned 
milk), Chicago. 

TV Accounts: Armour & Company (Dial 
Shampoo), Chicago; H. H. Hixson & Co. 
(coffee), Chicago. 

I. WILLIAM SHEETS 

Central Bldg., Seattle 4, Wash. 

Phone: Main 2442 
ANPA— PPA— APA— NOAB 

Owner J. Wm. Sheets 

Radio Accounts: Skinner & Eddy Corp. 

K. E. SHEPARD ADV. AGENCY 

75 East Wacker Dr., Chicago 1, 111. 
Phone: ANdover 3-5966 
ABP— APA 

President Kenneth E. Shepard 

Vice-President B. F. Roman 

Prod. Mgr B. Shepard 

Radio Accounts: Wilson & Co., National 
Assn. of Homebuilders. 

SHERMAN & MARQUETTE 

919 North Michigan Ave., Chicago 11, lU. 

Phone: Delaware 7-8000 

AAAA— ANPA— APA 

NOAB— PPA— ABP 

Partners. .Arthur Marquette, Stuart Sherman 

Branch Office 

10 Rockefeller Plaza, New York 20, N. Y. 

Phone: PLaza 7-6400 

Radio & TV Dir Wm. B. Templeton 

Radio-TV Accounts: Colgate-Palmolive- 
Peet Co. (Ajax Cleanser, Cashmere Bouquet 
Face Powder, Colgate Shave Creams, Col- 
gate Talcum Powder, Colgate Tooth Pow- 
der, Cashmere Bouquet Soap, Halo Sham- 
poo), Jersey City, N. J. 

SILTON BROTHERS INC. 

131 Clarendon St., Boston 16, Mass. 

Phone: CO 7-3730 

ABP— ANPA— AFA— PPA 

President Myron L. Silton 

Exec. V.P Jason N. Silton 

Treas Ramon N. Silton 

V.P. Art Andre B. Paquette 

Radio Accounts: Craftsman Insurance Co. 
(A. & H. Insurance), Boston; Rex Venetian 
Blind Co. (Venetian Blinds), Boston; Hotel 
Kenmore (Hotel), Boston; Spencer Shoe 
Stores (Footwear), Boston. 

TV Accounts: Rex Venetian Blind Co. 
(Venetial Blinds), Boston. 



215 



ADVERTISING AGENCIES 



SIMON & GWYNN 



Comnurcr I itl.> Hltlg., Memphis 3, Tenn. 

IMiom-: 5-2404 

SNPA AMW-APA— NOAB— ABP 

Partners Milton Simon, H. N. Gwynn 

TV Director W. E. Davidson, Jr. 

Branch Office 

930 Slahlman Bldg.. Nashville, Tenn. 

Phone: 5-8909 

Chief Kxec G. K. Leckie 

Radio-Tl' Accounts: American Snuff Co., 
Donahl Furniture Co., The Humko Co., Ro- 
bilio & (ainco (Ronco Foods), American 
T.'a & CofT.-f Co. 

SIMONS-MICHELSON CO. 

112^) Lafavelle Bldg., Detroit 26, Mich. 

Phone: Woodward 3-3000 

AAAA-ANPA— APA— PPA 

President-Treas Leonard N. Simons 

VP & Sec Lawrence J. M. Michelson 

Prod. Mgr Arthur H. Copland 

Space Buyer C. Allison Belcher 

Art Director Al Sielaff 

Radio Accounts: Cunningham's Drug 
Ston? (Drug, etc. I, Koepplinger Bakery 
( Bak«d Goods), Krun-Chee Potato Chips 
(Potato Chips), Pretzels), Marine Foods, 
Inc. ( Pepe Herring), Detroit, Michigan; 
Marshall Drug Company (Drugs), Cleveland, 
Ohio; Benjamin Rich (Real Estate), Sealy 
Mattres-, Co. (Mattresses), Taylor's Inc. 
(Dodge-Plymouth), Detroit, Michigan; Vel- 
Net Peanut Products (Peanut Butter) ; E & B 
Brewing Co. (Brew 103, Golden Ale); Ger- 
>on'« Inc. (Jewelry) ; People's Outfitting Co. 
'D«'pt. Store). 

Ty Accounts: Cunningham's Drug Stores 
(Drugs, etc.); Dossin's Food Products (Pep- 
si Cola) ; Koepplinger Bakery (Baked 
(roods); Krun-Chee (Potato Chips); Peo- 
ple's Outfitting Co. (Dept. Store); Sealy 
Mattress Co. (Mattress Mfg.); Taylor's Inc. 
' Automotive) ; Velvet Peanut Products (Pea- 
nut Butter); K & B Brewing Co. (Brew 103, 
Golden Ale) ; Marine Foods, Inc. (Pep-E 
Herring ) . 

R, C. SMITH & SON, LTD. 

«0 King St., W., Toronto, Ont. 
Phone: EMpire 4-9396 

President Adam F. Smith 

Secretary M. A. Stoakley 

TreaBurer. M. M. Marugg 

Space Bu>«; M. E. Craven 

Managing Dirjrior G. A. Phare 

\< fount Exech H. T. McConkey, 

H. (',. Fitzpatrick 

W. J. SMITH CO. 

Martin Brown Bldg., Louihville 2, Ky. 
Phone: Jackson 2163 
APA-SNPA-ANPA 



Pres. & Treas W. J. Smith 

Vice-Pres. & Secy G. B. Smith 

Media Dir. & Copy Chief H. D. Peltier 

Radio Dir I. M. Diebold 

Account Executives R. L. Davis, 

P. M. Shaughnessy, H. D. Peltier, W. J. 

Smith 

Radio Account: Peerless Mfg. Co. 

SMITH & BULL ADV. AGENCY 

6642 Sunset Blvd., Hollywood 28, Calif. 

Phone: HEmpstead 5671 

ABP— ANPA— NOAB— CNPA 

Partner V. R. "Dick" Smith 

Partner Frank Bull 

Gen. Mgr., Acct. Exec Mel R. Roach 

Time Buyer Jane T. Darden 

Space Buyer Marion Vilmure 

Radio & TV Supervisor. .Richard T. Parker 

Radio Accounts: Seaboard Finance Com- 
pany (Finance) ; Triangle Publications (Rac- 
ing, Western Division) ; Marshall & Clam- 
pett (Autos), Los Angeles, Calif.; C & B 
Company Western Town (Toys) ; Western 
Harness Racing Assoc. (Racing), Los An- 
geles, Calif.; Los Angeles Rams (Football), 
Los Angeles, Calif. 

TV Accounts: Seaboard Finance Company 
(Finance); Marshall & Clampett (Autos), 
Los Angeles, Calif.; C & B Co. Western 
Town (Toys) ; Los Angeles Rams (Football). 

SMITH, TAYLOR & JENKINS, INC. 

223 Fourth Ave., Pittsburgh 22, Pa. 

Phone: ATlantic 1-9312 

ABP— ANPA— APA— PPA 

President Ronald P. Taylor 

Chairman of the Board. .Robert M. Jenkins 

Television Dir Thomas J. MacWilliams 

Radio Director Les Sterne 

Production Assistants Tom Cadden, 

Dick Pearson 

SON DE REGGER ADV. AGENCY 

1020 Locust St., Des Moines, la. 

Phone: 3-3185 

ANPA— APA— ABP 

President, Space Buyer, Radio Time 

& Acct. Exec Les Son De Regger 

Secretary A. H. Son De Regger 

Art Dir D. D. Neal 

Prod. Mgr Joseph Danieh 

Radio Accounts: National Soap & Refinkig 
Co., Grocers Wholesale Co. 

SORENSEN & CO. 

430 No. Michigan Ave., Chicago, lU. 

Phone: Delaware 7-5030 

ABP— ANPA— PPA— NOAB 

President Roy A. Sorensen 

Art Dir W. D. MacCourt 

Space Buyer Dorothy Samer 

Radio Accounts: Bowey*8, Inc., J. P. Hard- 
ing Restaurants. 



216 



• • • 



ADVERTISI NG AGENCIES 



• • • 



C. JERRY SPAULDING, INC. 

201 Commercial St. Worcester 8, Mass. 
Phone: 34789 
Pres., Treas. & Radio Time Buyer 

C. Jerry Spaulding 

Secretary H. H. Hartwell 

Art Director Harvey Ball 

Prod. Mgr Charles Rice 

Acct. Execs Robert F. Hay ward, 

Robert B. Henna 

Radio Accounts: Coronado Hotel, People's 
Savings Bank, Mechanics Savings Bank, 
Worcester Brewing, Fitzwel Girdles. 

RAYMOND SPECTOR COMPANY, 
INC. 

445 Park Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-4407 
ABC— ABP— ANPA— AFA 

President Raymond Speetor 

General Manager Bert Schwartz 

Art Director Irving Trabich 

Copy Chief Ishmael McCuUough 

Production Manager Richard Scott 

Dir. of Pub. Rel Millie T. Trager 

Radio-TV Manager Cal Morris 

Radio-TV Dept. Head Don Blauhut 

Branch Office 

1655 N. Cherokee, Hollywood 28, Calif. 

Phone: Hempstead 8212 

Chief Executive Richard Gottlieb 

Radio-TV Account: Hazel Bishop, Inc. 
(Lipstick and Complexion Glow), New York, 
N. Y. 

WILLIAM SPITZ & CO., INC. 

114 So. Warren St., Syracuse 2, N. Y. 
Phone: 2-7228 
ABP— ANPA 

Owner, Acct. Exec William Spitz 

Art Director Wayne J. Lewis 

Copywriter, Research Janet R. Lyman 

Production Mgr Elmer E. Foote 

Space & Time Buyer Diane I. Davis 

Radio Accounts: Community Home Im- 
provement Co. (food-freezer plan, roofing, 
siding), Syracuse; Empire Card Company 
(greeting cards), Elmira; Fair City Savings 
& Loan Ass'n., Syracuse; Forsythe Motors 
Corp. (Dodge-Plymouth dealer), Syracuse; 
Grange Silo Co., Inc., Red Creek; Green- 
ways, Inc. (beer, ale), Syracuse; Hofmann 
Packing Co., Inc. (meat products), Syra- 
cuse; Mohican Stores, Inc., Syracuse & Au- 
burn; Oswego Soy Products Corp., Oswego; 
Pilgrim Packing Company (meat products), 
Syracuse; Syracuse Card Company (greeting 
cards), Syracuse; Syracuse Glass Company 
(store fronts, mirrors), Syracuse; Syracuse 
Nationals Shows, Inc., Syracuse; Timerson 
Canning Co., Inc. (Timco dog & cat food). 
Fair Haven; University College of Syracuse 
University (Adult Education Division), 
Syracuse; Virden Company (food brokers). 



TV Accounts: Community Home Improve- 
ment Co. (food-freezer plan, siding), Syra- 
cuse; Nedick's, Inc., New York; Onondaga 
Supply Co., Inc. (appliances), Syracuse; 
Spector-Genesee Motor Sales, Inc. (Cadillac- 
Oldsmobile dealer), Syracuse; Syracuse Na- 
tionals Shows, Inc., Syracuse; Timerson Can- 
ning Co., Inc. (Timco dog & cat food). Fair 
Haven; Virden Company (food brokers), 
Syracuse. 

SPITZER & MILLS LIMITED 

50 King Street W., Toronto 1, Can. 
Phone: EMpire 6-2811 

President G. F. Mills 

Exec. Vice-Pres J. W. Spitzer 

Gen. Mgr. & Sec.-Treas W. H. Reid 

Radio Director T. R. Hart 

Account Executives J. R. Charles, 

F. J. Collins, W. G. Wallace, P. R. L. 

Charles, L. F. McCartney, G. M. MacDon- 

ald, R. W. Saunders, A. S. Rutter 

Branch Office 

Dominion Sq. Bldg., xvlontreal, Quebec 

Phone: Harbour 9147 

Vice-Pres V. L. Hanna 

Acct. Exec D. McCrimmon 

Radio Director P. E. Corbeil 

Radio Accounts: Bata Shoe Company of 
Canada Ltd. (Kent Shoe Stores), Batawa, 
Ontario; Bell Telephone Co. of Canada 
(Yellow Pages), Montreal, Quebec; Can- 
adian Cellucotton Products Company Limited 
(Kleenex), Niagara Falls, Ontario; Coleman 
Lamp & Stove Co. Ltd. (Lamps & Stoves), 
Toronto, Ontario ; Colgate-Palmolive-Peet 
(Company Limited (Soap Products), Toronto, 
Ontario; Fruitatives Products Ltd. (Fruita- 
tives), Hull, Quebec; John Inglis Co. Lim- 
ited (Consumer Goods), Toronto, Ontario; 
Pacific Meat Ltd. (Meat Products), Van- 
couver, B. C; The Quaker Oats Co. of 
Canada Ltd. (Aunt Jemima and Quaker 
Grain Products), Peterborough, Ontario; 
J. Arthur Rank Film Distributors (Canada) 
Limited; RCA Victor Co. Ltd. (Electrical 
Appliances), Montreal, Quebec; The Toni 
Company a Division of the Gillette Safety 
Razor Company of Canada Limited (Home 
Permanents and Shampoos), Montreal, Que- 
bec. 

BARTON A. STEBBINS ADVTG. 

1250 Wilshire Blvd., Los Angeles 17, Calif. 
Phone: Trinity 8821 

Owner Barton A. Stebbins 

Acct. Execs A. W. Gudelman, Nat Jeffras 

Time Buyer A. W.Gudelman 

Program Director E. C. Bloodworth 

Radio Accounts: Brewster's Food Supple- 
ment, Los Angeles; Certified Grocers of 
Calif. (Perfect Host & Guest coffees), Los 
Angeles; Harrison Pharmaceutical Dist. 
(McClarren's hair preparation), Los An- 



217 



ADVERTISING 



fiv\cfi: l.«'>lii- Pliariuaoeuliral Dist. Co. (Du- 
rt'll reihicinj: aid), I.os Anptlts: Signal Oil 
Company (gasoliutO, Los Angeles; Sleep- 
E«e Co. (Sleep-Kze). Los Angeles. 

Tl' .Accounts: (%*rli(ie(l (»rocers of Calif. 
(IVrfert Ht»-t i^l (riiesl coffees K Los Angeles; 
ilarrixMi IMiarinareutieal Dist. (McClar- 
r<'n*s>. Los Angeles: Le>lie Pliarinaceutical 
Uist. 1:0. (Durell). Los Angeles; Signal Oil 
Company (gasoline). Los Angeles. 

STERLING ADV. AGENCY, INC. 

V1-, ul, Ant.. New York 17, N. Y. 

ri.one: MUrrav Hill 7-3400 

ANPA— PPA 

Chairman of Board S. M. Broun 

President Joseph S. Edelman 

Secretary, Space Buyer William Forray 

Trea^nrer Herbert Goldsmith 

Ceniral Mgr Arthur Booth 

Radio-TV Director Myron L, Broun 

FRED D. STEVENS CO. 

14 Devereux St., Utica 2, N. Y. 
Phone: 5-0339 

Owner Fred D. Stevens 

Rtidio Accounts: Wicks & Greenman, Corn- 
hill Bldg. & Loan Assn. 

STOCKTON, WEST, BURKHART, 
INC. 

1300 Fir«t Natl. Bank Bldg., Cincinnati 2, 0. 

Phone: Dunhar 5600. 01. 02, 03 

AAAA— ABC— ABP— ANPA 

Pr.s. & Treas William Z. Burkharl 

VP. Sec. & Copy Chief Ranald S. West 

VP & Dir. of Sales Joseph D. Nelson, Jr. 

VP & Dir. TV Dept C. Thomas Martin 

VP & Dir. TV Media. . .Robert A. McDowell 

Dir. T\ Production Gene Starbecker 

A>.-t. Dir. TV Produnion Fred Golt 

Mgr. Radio & TV Off., N. Y.. .Richard Dunn 

Mgr. Radio Prod Minor Raymond, III 

TV & Radio Time Buyer James Gray 

Branch Office 

501 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-6077 

^'^"ager Frank Flagg 

Haflto Accounts: Hudepohl Brewing Co 
<Mudepohl Bcf-r & Chevy Ale), Cincinnati, 
Ohio: Ohio Oil Company (Marathon Cat 
Gasoline, V.K.P. Motor Oil), Findlay, Ohio; 
Mo-ler .Safe Company (Mosler Safes & 
CheM*.), Hamilton, Ohio; Cincinnati Gas & 
Electric Co. rCiility), Cincinnati, Ohio; Gib- 
Kon Wine Co. (Golden Pheasant Wines), 
.;'7r"^^''' ^^'''''' <^>'ncinnati & Suburban 
iJell Tel. Co.; United States Shoe Corp. 
'!;;; ''■'""' ^^"^^ * Cobbies), Cincinnati, O. 
I y Accounts: United States Shoe Corp. 
U<ed Crofcs ShoeO, Cincinnati, Ohio; Hude- 
pohl Brewing Co. (Hudepohl Beer & Chevy 
Ale), Cincinnati, Ohio; Cincinnati Gas & 
fclectnc Co. (Utilitie-), Cincinnati, Ohio; 



AGENCIES ••• 

Ohio Oil Company (Marathon Cat Gasoline, 
V.E.P. Motor Oil), Findlay, Ohio; Central 
Trust Co. (Banking Institution), Cincinnati, 
Ohio; Mosler Safe Company (Safes & 
Chests), Hamilton, Ohio; Gibson Wine Com- 
pany (Golden Pheasant Wines, Champagne), 
Cincinnati, Ohio; Cincinnati & Suburban 
Bell Tel. Co.; Fulham Fish Co. (Four 
Fisherman frozen fish), Boston, Mass. 

STORM ADVERTISING COMPANY 

210 Hiram Sibley Bldg., Rochester, N. Y. 
Phone: Baker 9140, 9149 

Pres., Treas Merry Storm 

V.P.-Radio & TV Dir. & 

Acct. Ex Jean Schantz 

Prod. Mgr Norman Ludlow, Jr. 

V.P. & Art. Director Vincent Marcone 

Office Mgr Thelma Prinzivalli 

Radio and TV Accounts: Ailing and Miles, 
Inc. (automobiles), Rochester; Cool Chev- 
rolet Corp., Rochester; Harry Forman CI. 
Company (men's clothing), Rochester; Gioia 
Macaroni Company (manufacturers of maca- 
roni products), Buffalo; Hudson Dealers of 
Monroe City, Rochester; International Home 
Improvement Co. (construction), Rochester; 
Harry Levin Company (women's clothing), 
Rochester; Noah's Ark (accessories), 
Rochester; Vaisey-Bristol Shoe Company, 
Inc. (manufacturer of children's shoes), 
Rochester ;Wolk Brothers (automobiles), 
Rochester; Perma-Stone Rochester Corp. 
(construction), Rochester; Snyder's Seat 
Covers, Rochester; Westinghouse Electric 
Supply Co. (appliances), Rochester, Syra- 
cuse; Designs Publishing Company, N. Y. C; 
Alhart's Electric Company (appliances), 
Rochester; Bickford Brothers (appliances), 
Rochester; Cramer Drug Company (drugs), 
Rochester; Currewood, Inc. (construction), 
Rochester; B. Forman Company (women's 
clothing), Rochester; Schaeffer's Jumping- 
Jack Bootery (children's shoes), Scranton, 
Pa.; John T. Nothnagle, Inc. (real estate), 
Rochester; People's Outfitting Co. (furni- 
ture & appliances), Rochester; Max Pies 
(rugs), Rochester; Rochester Radio Supply 
C^o. (radios and radio parts), Rochester. 

STORM & KLEIN, INC. 

331 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-4460 

ANPA— PPA 

Chairman Exec. Com Charles M. Storm 

President, Secretary Allslon E. Storm 

Executive Vice-Pres., Treas.. .Edward Klein 
V.-Pres. & Research Dir.... Harry Chapperon 

Time Buyer Arthur J. Klein 

Art Director Frederick Widlicka 

Radio Accounts: The Tintex Company, 
New York City (Tints and Dyes) ; Park & 
Tilford, New York City (Perfumes and 
Cosmetics). 



218 



• • • 



ADVERTISING AGENCIES 



• • • 



DANIEL F. SULLIVAN CO. 

216 Tremont St., Boston 16, Mass. 

Phone: HAncock 6-7644 

AAAA— ABP— ANPA— APA— NOAB— PPA 

President Daniel F. Sullivan 

Sales Dir Robert N. Sullivan 

Treas William H. Sullivan 

Radio Accounts: Revere Racing Assn. 
(Greyhound Racing), Revere; R. S. Robie, 
Inc. (U-Dryvit Auto Rental), Cambridge, 
Mass.; F. H. Snow Canning Co. (Snow's 
Clam Chowder, Snow's Fish Chowder, 
Snow's Lobster Newburgh), Pine Point, Me.; 
Hickok Secretarial School, Boston; Kay- 
Rose Co., New York; Assn. of Mutual Sav- 
ings Banks of Lowell, Mass. 

SULLIVAN, STAUFFER, COLWELL 
& BAYLES, INC. 

437 Fifth Ave., New York 16, N. Y. 

Phone: ORegon 9-2500 

ANPA— APA— NOAB— PPA 

President Raymond F. Sullivan 

Vice-Pres Donald D. Stauffer 

Vice-Pres Robert T. Colwell 

Vice-Pres S. Heagan Bayles 

Vice-Pres., Sect John P. Cohane 

Vice-Pres Ralph Smith 

Vice-Pres. & Treas T. Newton Weatherby 

Vice-Pres Lloyd W. Baillie 

V.-P. & Copy Chief Joseph Leopold 

V.-P. & Media Dir Francis Minehan 

V.-P. & Merch. Dir Daniel O'Meara 

Vice-Pres A. K. Spencer 

Vice-Pres Joseph Hardie 

Vice-Pres Wm. Booth 

Vice-Pres Barrett Welch 

Vice-Pres William M. Spire 

Vice-Pres Clemens F. Hathaway 

V.-P. & Research Dir Luther H. Wood 

V.-P. & Head Art Dir Robert West 

Prod. Mgr George Andrew 

Controller M. Herbert King 

V.-P. & Radio-TV Dir Philip H. Cohen 

Dir. Radio-TV Contracts. .Arthur S. Pardoll 

Branch Office 
6253 Hollywood Blvd., Hollywood 28, Calif. 

Phone: Hillside 2119 
Vice-Pres Jack Vjin Nostrand 

L WALTER THOMPSON CO. 

420 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 3-2000 

AAAA— ANPA— ABP— PPA— NOAB— ABC 

President Stanley Resor 

Vice-Pres. in Charge of Radio & TV 

John U. Reber 

Radio-TV Time Buyers James 0. Luce, 

Anne Wright, Jayne Shannon 
Radio-TV Talent Buyers. .Virginia Spragle, 
H. Bart McHugh, Jr., Howard Reilly 
Branch Offices 
t39 Wilshire Blvd., Los Angeles, Calif. 
Phone: Madison 2661 




Vice-President Cornwell Jackson 

Gen. Mgr James L. Thompson 

Time Buyer Eileen Henriquez 

410 N. Michigan Ave., Chicago 11, IlL 

Vice-Pres. & Gen. Mgr George C. Reeves 

Radio Director; Peter Caballo 

Radio Tele Time Buyer.... E. R. Fitzgerald 
320 Calif. St., San Francisco, Calif. 

Manager Fred Fidler 

Radio Time Buyer Frances Austin 

Radio-TV Accounts: Atlantis Sales Corp.; 
P. Ballantine & Sons; Fanny Farmer Candy 
Shops; Ford Dealer Advertising Groups; 
Indiana Bell Telephone; Johns-Manville 
Corp.; Kraft Foods Co.; Lever Brothers Co.; 
Libby McNeill & Libby; Pan American 
World Airways; Pan American Grace Air- 
ways; Pharma-Craft Corp.; Penick & Ford 
Ltd.; RCA Victor Division of RCA; Safe- 
way Stores Inc.; Shell Oil Company, Inc.; 
Standard Brands Inc.; Swift & Co.; Ward 
Baking Co.; Washington State Apple Com- 
mission; J. B. Williams Co.; Eastman-Kodak 
Company; Meyenberg Milk Products Co.; 
Mentholatum Co.; W. F. Young, Inc.; 
Owens-Illinois Glass Co.; Puget Sound Black 
Ball Ferry Line; Holly Sugar Corp.; Pacific 
Mills; Michigan Hospital Service (Blue 
Cross); Douglas Aircraft Co., Inc.; Cham- 
pion Spark Plug Co.; Borg- Warner Corp. 
(Norge Division); Brillo Mfg. Co.; Florida 
('itrus Commission; Olive Advisory Board; 
Southwest Airways Co.; Yellow Cab of Los 
Angeles; Pond's Extract Company; Bowman 
Dairy Co. 

TRACY, KENT & CO., INC. 

515 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 54404 

ABP— ANPA— APA— NOAB— PPA 

Chairman of Board Wm. Irwin Tracy 

Pres Frank S. Kent 

Vice-Pres. & Art Dir Hugh F. Donnell 

Treas. & Sec Geo. M. Pease 

Asst. Treas. & Sec P. A. Baecker 

Production Mgr C. R. Holmberg 

Radio & TV Director P. A. Baecker 

Radio Accounts: H. C. Brill Co., Inc. 
(Spaghetti Sauce, Spanish Rice), J. W. 
Beardsley Sons (Codfish), Newark, N. J.; 
Diplomat Products, Inc. (Chicken Soups), 
North Bergen, N, J.; John Opitz Inc. (In- 
secticides), Long Island City, N. Y.; Middle- 
town Milk and Cream Co. (Milk), Yonkers, 
N.Y. 

TV Accounts: Diplomat Products, Inc., 
H. C. Brill Co., Charles & Co., Inc., Gristede 
Bros. Inc., New York; J. W. Beardsley's Sons 
(Frozen Codfish), Newark, N. J. 

TRACY-LOCKE CO., INC. 

1307 Pacific Ave., Dallas 1, Texas 

Phone: PRospect 8655 
AAAA— ABC— ABP— ANPA— APA 



219 



ADVERTISING AGENCIES 



NOAB-PPA-AFA-SNPA 

Preoidcnt Morris Kite 

V.xrv. Vire-Prr> Clay W. S!op'i**nson, Jr. 

Vici'-Prcs^ S.MV.-Trfas..JoliM H. W rllrnkamp 

Dirrrior HmMo & TV Philip L. McHugh 

liniiuh Off ice 

711 Main St., llmi>lon, Texas 

Phone: CH 5467 

Vire-Pregidenl (.lay W . Stephenson, Jr. 

Radio Accounts: Horden Co. (Southern 
Distrirt*: Coniel Rite Mills, Houston; Mrs. 
Baird's B;ikrrie>. Dallas, Ft. Worth; Ire- 
!antl% MarluTued Beef & Chili. Houston, 
Abilene, W irhila Fall>: Duncan Coffee Co., 
Houston; Anheuser Huxh (Texas) (beer), 
St. Louis, Mo.; Imperial Sugar Co,, Sugar- 
land: King Candv Co., Ft. Worth; Burrus 
MilN & Klevator Co. (flour), Dallas; Skil- 
lerns Departmental Drug Stores, Dallas. 

jy Accounts: Borden Co. (Southern Dis- 
trict): Comet Rice Mills, Houston; Mrs. 
Baird's Bakeries. Dallas, Ft. Worth; Ire- 
lantl's Barl)«MU«d Beef & Chili, Houston, 
Abilene, Wichita Falls; Duncan (>offee Co., 
Houston; Arduu-er Busch (Texas) (beer), 
St. Louis, Mo.: Imperial Sugar Co., Sugar- 
land; King (iandy Co., Ft. Worth; Skillerns 
Departmental Drug Stores, Dallas; Haggar 
Co. (men's -!ack>), Dallas. 

VICTOR VAN DER LINDE CO. 

Mi Fifth Ave., xN'ew York 22, N. Y. 

Phone: KLdorado 5-5185 

Partners Victor van der Linde, 

Charlotte Rains 

C»neral Manager Agnes Kingsley 

Copy Chief William T. Malone 

Radio Accounts: W . K. Buckley, Inc. 
(Ja.k & Jill Cough Syrup J, Buffalo, N. Y.; 
Dobin Corporation (Dolcin), New York, 
N. Y.; Dolcin Limited (Dolcin), Toronto, 
Ont>, Ciiinada; Kedrin Pbarmacals, Inc. 
< Pharmaceuticals I. New York, N. Y.; C. F. 
Mattlage Sale- Co. (Foods), New York, 
N. Y.; Ta-ty Toothpaste Corp. (Tasty Tooth- 
paste), Mt. Vernon, N. Y.; Whitehall Phar- 
maeal Co. ((;uards Cold Tablets), New York, 
N. Y. 

7T Accounts: Dolcin Corporation (Dol- 
cin), New York, N. Y.; C. F. Mattlage Sales 
Co. (Foods), New York, N. Y.; Tasty Tooth- 
paste Corp. riasty Toothpaste), Mt. Vernon. 

J. FRANKLYN VIOLA 

152 W. 12n.l St., New York .id, N. Y. 
Phone: CHickering 4-3254 

President J. I ranklyn Viola 

secretary L.-ah D. Roth 

Production Gene Scognamiglio 

Hadio Accounts: Paramount Macaroni 
Mfj£. Co., Italy Laboratories, Inc., Johnson 
Chemical Co^ De Nobili Cigar Co. 

Ty Accounts: Pastene Products Co., Pat- 
er^on, N. J,; Lazzara Breads & Cake Co., 



Paramount Macaroni Mfg. Co., Brooklyn, 
N. Y. 

WILLIAM VON ZEHLE & CO., INC. 

441 Lexington Ave., New York 17, N. Y. 
Phone: MU 2-9010 

Pres., Radio Dir Wm. von Zehle 

Vice-Presidents Lawrence A. Reis, 

Van Lear Woodward, Jr. 

Treasurer Kathleen Banks 

Secretary ..Anthony Sarnataro 

Radio-TV Accounts: Roman Ravioli 
(Frozen Foods), Garfield, N. J.; Union 
Labor Life Ins. Co., New York; Adam J. 
Young, Inc., New York. 

GEOFFREY WADE ADVERTISING 

20 N. Wacker Drive, Chicago 6, 111. 

Phone: STate 2-7369 

ABC— ANPA 

Executive Dir Albert G. Wade, II 

General Manager Paul McCluer 

(Chairman Copy and Planning 

Committee Lawrence W. Davidson 

Copy Chief Chas. W. Tennant 

Research Director Gordon Norberg 

Art Director Wm. R. Collier 

Production Manager Edw. A. Beane 

Business Manager John Mills 

Radio Media Director Louis J. Nelson 

Space-Radio-TV Time 

Buyer David S. Williams 

Director of Radio. Jack Farnell 

Director of Television Booth Luck 

Branch Office 

6223 Selma Ave., Hollywood 28, Calif. 

Phone: Hillside 7457 

Manager Robl. E. Dwyer 

Radio-TV Director Forrest F. Owen 

Media & Research Dir Snowden Hunt 

Radio Accounts: Miles Laboratories, Inc. 
(Alka-Seltzer, One-A-Day (Brand) Vitamins, 
Nervine, Tabcin, Bactine), Elkhart, Ind.; 
Miles California Co. Los Angeles, Calif.; 
Murphy Products Co. (Feeds), Burlington, 
Wise; Colonial Dames (cosmetics), De 
Met's Candies, Chicago. 

TV Accounts: Miles Laboratories, Inc. 
(Alka-Seltzer, Tabcin, Bactine), Elkhart, 
Ind.; Miles California Co., Los Angeles, 
Calif.; De Met's Candies, Chicago. 

HUGO WAGENSEIL & ASSOCIATES 

Talbott Bldg., Dayton 2, Ohio 

Phone: HEmlock 5542 

AAAA— AFA 

President Hugo Wagenseil 

Secy.-Treas G. Wagenseil 

Art Director Ed Hageman 

Industrial Div T. A. PoUey 

Consumer Div W. L. Guisewite 

Acct. Executive W. H. Ford 

Radio Director F. R. Harwood 

TV Director John Leonard 



220 



• • • 



ADVERTISI NG AGENCIES 



* • * 



Radio Accounts: Bonded Oil Company 
(Service Stations), Springfield, Ohio; First 
National Bank (General Banking Services), 
Middletown, Ohio; The Gallaher Drug Com- 
pany (Drug Store Chain), Lowe Brothers 
Paint Store (Retail Paints, Wallpaper), 
Miami Valley Milk Prod. As8*n (Dairy Maid 
Butter), Ohio Yellow Cab Company (Taxi 
Cab Service), Dayton, Ohio; The Savings 
Society (Mutual Savings Bank), Springfield, 
Ohio. 

TV Accounts: Dairy Council (Distribu- 
tors—Milk, Milk Prod.), Dayton Power 
and Light Co. (Public Utilities), Himes 
Brothers Dairy (Meadow Gold Ice Cream), 
Dayton, Ohio; Miami Valley Milk Prod, 
Ass'n (Dairy Maid Butter), Portable Beauty 
Service Mfg. (No-Rinse Shampoo). 

WALKER & DOWNING GENERAL 
ADVERTISING 

532 Oliver Bldg., Pittsburgh 22, Pa. 

Phone: GRant 1-1900 

ABP— ANPA— APA— PPA 

President William S. Walker 

Vice-Presidents C. P. Richardson, 

F. L. Newmeyer, Jr., V. I. Maitland 
Account Executives C. P. Richardson, 

F. L. Newmeyer, V. I. Maitland, T. B. 

Wallace, C. F. Hoffman 
Radio & TV Director R. B. Stevens 

Radio Accounts: Allegheny Ludluni Steel 
Corp. (stainless & special alloys, steels), 
Pittsburgh; Duquesne Brewing (!!o. (beer), 
Pittsburgh; Colonial Biscuit (crackers), 
Pittsburgh; Sterling Oil Div. of Quaker 
State Refining Corp., Emlenton; Pittsburgh 
Consolidation Coal Co, (solid fuels), Pitts- 
burgh; Galen Laboratories, Inc. (medica- 
tions), Pittsburgh; Niagara Manufacturing 
& Distributing Co. (mechanical massage 
pulsators), Adamsville, Pa. & Buffalo, N. Y.; 
Niagara of Pittsburgh (mechanical massage 
pulsators), Pittsburgh; Niagara Pulsator 
Corp. '^mechanical massage pulsators), 
N. Y. C. 

TV Accounts: Allegheny Ludlum Steel 
Corp., Duquesne Brewing Co., Colonial Bis- 
cuit Co., Sterling Oil Division of Quaker 
State Refining Corp., Pittsburgh Consolida- 
tion Coal Company, Galen Laboratories, Inc., 
Kaufmann's Department Store, Pittsburgh; 
Wm. G. Johnston Company (printers), Pitts- 
burgh; Fan Tan Chewing Gum Corp., Pitts- 
burgh; Niagara Mfg. & Distributing Com- 
pany; Niagara of Pittsburgh, Niagara Pul- 
sator Corp. 

WILLIAM WARREN, JACKSON & 

DELANEY 

45 W. 45th St., New York 19, N. Y. 

Phone: JUdson 6-0350 

ABP— APA— PANY 



Partners Harry Solow, Jr., 

William W. Solow, S. P. Jackson 

Radio Dir Harry Solow, Jr. 

TV Director S. P. Jackson 

Asst. to Director William W. Solow 

Mgr. TV Commercials. . .Conrad Mikorenda 

TV Program Dir Edward O'Brien 

Copy Chief Jenny Shenker 

Account Executives William Solow, 

S. P. Jackson, Milton Schwartz, J. C. Sil- 
verman, Jack Wilson, Paul Kopp 
Radio Accounts: Sachs Quality Stores 
(Dept. Store) ; Flag Pet Food Corp. (Dog & 
Cat Food); Strauss Stores (Auto Appli- 
ances); Herbert's Jewelry (Jewelry); Sofia 
Bros. (Movers) ; Pierce School of Radio & 
TV; Federal Life & Casualty Co. (Insur- 
ance) ; Rikers Restaurants; Roberts Tech- 
nical & Trade School; Alexander's Dept. 
Stores; Monarch Buick Co., Inc.; Ritz Thrift 
Shop; Colony Motors; Book Find Club. 

TV Accounts: Sachs Quality Stores; Vim 
Stores; Spear & Co.; Ritz Thrift Shop; Flag 
Dog Food; Warren Connolly; Standard 
Housekeeping Co.; North American Van 
Lines; Sofia Brothers Inc.; Federal Storage; 
Jamaica Refrigeration; Relaxacizor; Uni- 
\ersal Television. 

WARWICK <Sr LEGLER, INC. 

230 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 4-5800 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA 

President H. Paul Warwick 

Vice-Presidents Henry Legler, 

S. O. Youngheart, Lester M. Malitz, Arthur 
Deerson, C. E. Staudinger, Harry A. Berk, 
Thomas H. Shanley, Barrett Brady, Tevis 
Huhn 
Radio & TV Director, . .William P. Warwick 
Asst. Radio-TV Dir.. .Robert Steen, Joe Gratz 
Branch Office 
2405 W. 8th St., Los Angeles 5, Calif. 
Phone: Dunkirk 3-1141 

Vice Pres C. E. Staudinger 

TV & Radio Dir Cecil Underwood 

Radio Accounts: Equitable Life Assurance 
Soc. (Life Insurance), New York, N. Y.; 
Hoffman Beverage Co. (Ginger Ale, Club 
Soda, Assorted Fruit Beverages), Newark, 
N. J.; Larus & Bro. Co. (Edgeworth Pipe 
Tobacco, Holiday Pipe Mixture, Edgeworth 
& Holiday Cigarettes), Richmond, Va,; Los 
Angeles Brewing Co. (Eastside Beer), Los 
Angeles, Calif.; Kingan & Co. (Kingan's 
Fine Foods), Indianapolis, Ind.; Pabst Sales 
Company (Pabst Blue Ribbon Beer), Chi- 
cago, 111.; Ex-Lax Company (Chocolate Lax- 
ative), Brooklyn, N. Y. 

TV Accounts: Hoffman Beverage Co. 
(Ginger Ale, Club Soda, Assorted Fruit Bev- 
erages), Newark, N. J.; Larus & Bro. Co. 
(Edgeworth Pipe Tobacco, Holiday Pipe 



221 



* it it ADVERTISING 

MiMuriN KHpeworlh & Holiilay Cijtarellos), 
Hichnioiui. Sa.; I.os Anpolos Rrowin? Co. 
(l":asl>iJf Bi'fr), I.os Anjtoles, Calif.: Pabst 
Salrs Company (Pahst Blur Ribbon Hoer), 
( hicago. III. 

WASSER, KAY & PHILLIPS, INC. 

( l.irk HI. If:.. riii>l)m}:li 22, Ta. 
l*hon»': (»ranl l-.>752 

Prf sidenl G. S. Wasser 

V.P., Treas Lewis G. Kay 

Sorntary F. V. Wasser 

Meilia Hir. & Production Mgr.,^ in. Pbillips 

Tel«\i.-ion Director Stanley Hess 

Film Buyer Alvin Roth 

Research Director Kay Hervey 

Account Fxecutives. .G.S. Wasser, L. G. Kay, 
Roy Phebus, Kay Hervey 

WATTS. PAYNE— ADV., INC. 

20.1 S. Cheyenne Ave., Tulsa 3, Okla. 

Phone: 3^108 

ABP— SNPA— AAAA— AFA 

I'residenl Don Watts 

Vicc-I*re6ident Leslie S. Hanger 

Secretary-Treasurer Oscar E. Payne 

Account Executives Ril C. Keefe, 

Bi-nlon Ferguson, Don Dyer 

Production ]SIanager S. B. Snyder 

.\rt Director Harold Carloss 

Radio-TV Director Don S. Mitchell 

Branch Offices 

Fidelity Inion Life BIdg.. 1511 Bryan, 

Dallas Tex. 

Phone: Riverside 5201 

Manager Burke Gilliam 

Ace. Exec. (Dallas) Marie Callahan 

LUTHER WEAVER & ASSOCIATES 

id") Oppenhiirn HIdg., Saint Paul 1, Minn. 

Phone: (;A 4715 

AAAA— ABP— APA 

<^>*»ner Luther Weaver 

Account Executive Donald Gardner 

Kxpculive A-SBi-stant Patricia M. Kelly 

Kadio Accounts: Fairway Foods, St. Paul; 
I alron Pilgrim Cleaners, St. Paul & Minne- 
apolis; R. J I. Killer & Scotties Dist. (Frozen 
Food*,), St. Paul; Dox Co, (Toothpaste), 
Minneapolis; Myndall Cain, Inc. (Cos- 
UMlirft), Minneapolis; Stewart Paint Mfg. 
Co., Minrieapoli-; Gopher State Oil Co., 
Nlinnejpoii!;. 

TV Af counts: Fabon-Pilgrim Cleaners, 
R. H. Keller Co. & Scotlie's Dist., Gopher 
^ial»^ Oil r;o., Minneapolis. 

WILLIAM H. WEINTRAUB & CO., 
INC. 

488 Madieon Ave., New York 22, N. Y. 

Phone: MlJrray HiJl 8-3900 

ANPA NOAIi-PPA 

Pre->ident William II. Weintraub 

Fxec. V;rr..pr.> y/|l,in Kaufman 

222 



AGENCIES 



V.P., Treas. & Gen. Mgr. 

John Davenport Seheuer 
Vice-Pres., Chg. Radio-TV Dept. 

Harry Trenner 

V.P. Chg. Public Relations David Karr 

Vice-President Norman B. Norman 

Art Director Paul Rand 

Vice-Pres., Dir. of Copy Roger Purdon 

Mgr. Media Dept George Coleman 

V.P., Dir. Marketing Me^ia John Morris 

Vice-President Eugene Kummel 

Vice-President Kay Daly 

Production Manager William Zerweck 

V.P., Research Dir Dr. Leon Arons 

Branch Offices 

Shaeffer Bldg., 13530 Michigan Ave., 

Dearborn, Mich. 

Resident Manager Burton R. Durkee 

Radio Accounts: Seeman Bros., Inc. (Air- 
Wick, Nylast), New York, N. Y.; Kaiser- 
Frazer Sales Corp. (Kaiser and Frazer Cars), 
Detroit, Mich. 

TV Accounts: Seeman Brothers (Air- 
Wick, Nylast), New York, N. Y.; Blatz Beer, 
Kaiser-Frazer, Revlon Prod. Corp. (cos- 
metics), New York, N. Y. 

WEISS & GELLER NEW YORK, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-4070 

ANPA 

President Max A. Geller 

Vice-President Joseph H. Curtis 

Copy Chief Harold Wengler 

Art Director Arthur Gordon 

Production Manager Sally Green 

Time Buyer & Asst. Radio-TV 

Media Dir Max Tendrich 

Radio Accounts: Nedick's Inc. (Stores & 
Concentrate for Orange Drink), New York. 
N. Y.; June Dairy Prod. Co., Inc. (Butter, 
Eggs, Cheese), New York, N. Y. 

TV Accounts: Nedick's, Inc. (Concentrate 
for Orange Drink), New York, N. Y.; Flag- 
staff Foods (Wholesale Foods), Perth Am- 
boy, N. J. 

E. TAYLOR WERTHEIM 

299 Madison Avenue, New York 17, N. Y. 
Phone: MUrray Hill 2-0653 

Owner, Media Dir E. Taylor Wertheim 

Art Director Norman Merrill 

Space Buyer Carman Sheehey 

WESTERN ADVERTISING AGENCY, 
INC. 

668 S. Coronado St., Los Angeles 5, Calif. 

Phone: Dunkirk 7-7367 

ABP— ANPA 

President Edward E. Keeler 

V.P., Radio-TV Dir Milton Carlson 

Timebuyer Ruth Johnson 

Acct. Executives... V. M. Barton, Ray Banks 

Radio Accounts: The Voice of Prophecy, 

Inc., Washington, D. C; Stationers Corpora- 



ADVERTISI NG AGENCIES 



tion, Los Angeles; Ontra Cafeterias, Los An- 
geles; Superior Optical Co., Los Angeles; 
Art Frost of Glendale (Plymouth-DeSoto), 
Glendale, Calif. 

TV Accounts: Fisherman's Wharf of Long 
Beach, Long Beach, Calif.; Art Frost of 
Glendale, Glendale, Calif. 

WEXTON COMPANY 

1780 Broadway, New York, N. Y. 

Phone: PLaza 7-7835 

Partners. .Larry Schwartz, Howard Wechsler 

Art Director Irving Mittelman 

Publicity Director Judith Cortada 

Account Executives Eugene Griffin, 

Edward Greenberg 

WARD WHEELOCK CO. 

Lincoln-Liberty Bldg., Philadelphia 7, Pa. 

Phone: RIttenhouse 6-7500 

ANPA— PPA— APA— NOAB— ABC 

Ch. of Bd Ward Wheelock 

President Arthur A. Baily 

V.P. & Dir. Radio-TV Russ Johnston 

1st Vice Pres Wm. R. Farrell 

Secretary-Treasurer William A. Dunn 

Branch Offices 
444 Madison Ave., New York 22, N. Y. 

Vice-President R. K. Strassman 

Calif. Bank Bldg., Hollywood 28, Calif. 

Vice-President Carroll Carroll 

Radio Accounts: Campbell Soup Co., 
Adam Scheidt Brewing Co. (Valley Forge 
Beer, Rams Head Ale). 

TV Accounts: Stephen F. Whitman & Son, 
Inc.; Campbell Soup Co.; Adam Scheidt 
Brewing Co. 

V7INIUS-BRANDON COMPANY 

1706 Olive St., St. Louis 3, Mo. 

Phone: Chestnut 6380 

AAAA—ABP— ANPA— AFA— PPA 

President Enno D. Winius 

Vice Presidents W. L. Sanborn, 

C. A. Brandon 

Media Director George R. Bishop 

V.P., Radio-TV Dir V. L. Morelock 

Asst. Radio-TV Dir Rosalie A. Pietuch 

YOUNG & RUBICAM, INC. 

285 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-5000 

ANPA— PPA— APA— AAAA 

NOAB— ABC— ABP 

President Sigurd S. Larmon 

Exec. V.P., Co-Chmn. Plans 

Brd Louis N. Brockway 

V.P. Chge. Finance Jacob H. Geise 

Sect.-Treas Harry H. Enders 

Asst. Treas., Spvsr. 

Accounting George N. Farrand 

V.P., Art Director Frederick S. Sergenian 

V.P., Copy Director H. S. Ward 

V.P., Mgr. Copy Dept...John B. Rosebrook 



V.P., Dir. Int'l. Div Lorimer B. Slocum 

V.P., Legal Advisor David Miller 

V.P., Co-Chmn. Plans Brd., 

Media Dir A. V. B. Geoghegan 

V.P., Merchandising Dir Samuel Cherr 

V.P., Dir. Pub. Rel Ken R. Dyke 

V.P., Dir. Research Dr. Peter Langhoff 

V.P., Dir. Radio-TV Dept Nat Wolff 

V.P. Chge. Comm George H. Gribbin 

Vice-Presidents Milford Baker, 

Edward Barnes, Harry B. Carpenter, 
George B. Dippy, J, Brooks Emory, Jr., 
Frank Fagan, John E. Grimm, Jr., Harry 
Harding, Frank L. Henderson, William 
Howard, Alexander Kroll, A. Gardiner 
Layng, George D. Bryson, Robert P. Moun- 
tain, Walter K. Nield, William L. Shin- 
nick, Albert Tilt, Jr., Walter B. C. Wash- 
burn 

Branch Offices 
333 No. Michigan Ave., Chicago 1, 111. 

V.P. in Charge John F. Whedon 

1866 Penobscot Bldg., Detroit 2, Mich. 

Manager James W. Johnson 

6253 Hollywood Blvd., Hollywood 28, Calif. 

V.P. Radio-TV Walter Bunker 

235 Montgomery St., San Francisco 4, Calif. 

V.P. in Charge Edward A. Merrill, Jr. 

Radio Accounts: Thomas J, Lipton, Inc.; 
Piel Bros., Inc.; General Foods Corp.; Gen- 
eral Electric Co.; Cannon Mills, Inc.; Gulf 
Oil Corp.; Procter & Gamble Co.; American 
Home Foods, Inc.; Metropolitan Life In- 
surance Co.; Bristol-Myers Co.; Sanforized 
Div. of Cluett, Peabody & Co., Inc.; Borden 
Co.; Drackett Co.; General Cigar Co., Inc.; 
Hunt Foods, Inc.; International Harvester 
Co.; Life Savers Corp.; Mission Bell Winer- 
ies; Purity Bakeries; Rath Packing Co.; 
Singer Sewing Machine Co.; Time, Inc.; 
Zenith Radio Corp. 

TV Accounts: Thomas J. Lipton, Inc.; 
Piel Bros., Inc.; Duffy-Mott Co., Inc.; Proc- 
ter & Gamble Co.; General Electric Co.; 
General Cigar Co., Inc.; Singer Sewing Ma- 
chine Co.; Borden Co.; General Foods 
Corp.; Gulf Oil Corp.; Simmons Co.; John- 
son & Johnson; Goodyear Tire & Rubber 
Co., Inc.; Bristol-Myers Co.; P. Lorillard 
Co.; Purity Bakeries; American Home 
Foods, Inc.; International Silver Co.; San- 
forized Div. of Cluett, Peabody & Co., Inc.; 
Drackett Co.; Elgin National Watch Co.; 
Hunt Foods, Inc.; Zenith Radio Corp. 

THE YOUNT COMPANY 

12 East 10th Street, Erie, Pa. 
Phone: 2-2816 

President & Space Buyer M. A. Yount 

Acct. Executive .M. John Yount 

Production Mgr George R. Rinderle 

Secretary Luella Drenning 

Art Director Russel Adam 



223 



Ability, Vi$lon and Perseverance, 
the qualities that led to the growth 
of the country,stand behind the 
progress of HEADLEY-REED 



San Francisco 



Hollvwood 



Separate and distinct RADIO 
and TELEVISION divisions sell 
and service broadcasters and 
telecasters across the nation 



^ ^-ieadiexj-^S^eed (Company 

r.iW.Mr't AHANTA HOLLYWOOD PHILADELPHIA SAN FRANCISCO 



AIRSPOT SALES 

64 East Lake St., Chicago, 111. 

Phone: FRanklin 2-0961 

General Manager Joseph Kapps 

ALASKA RADIO SALES 

17 East 42nd St., New York City, N. Y. 
Phone: MUrray Hill 2-0813 

Network Sales Mgr Charles E. Soden 

Spot Sales Mgr Roy V. Smith 

Stations Represented — KFQD, Anchor- 
age, Alaska; KERB, Fairbanks, Alaska; 
KIBH, Seward, Alaska; KINY, Juneau, Alas- 
ka; KTKN, Ketchikan, Alaska; KIFW, 
Sitka, Alaska. 

AMERICAN SALES AND SERVICING 
AGENCY 

175 Fifth Ave., New York, 10, N. Y. 
Phone: AL 4-7881 

Owner Guy Bolam 

Branch Offices 

Informations & Publicite, 3 Place de Valois, 

Paris, France 

President Louis Merlin 

Radio Luxembourg Advt., Ltd., 36 Davies St., 
London W.I, Eng. 

Manager G. Clement Cave 

Stations Represented — Radio Luxembourg 
"One". "Two". 

AVERY-KNODEL INC. 

608 Fifth Ave., New York 20, N. Y. 
Phone: JUdson 6-5536 

President Lewis H. Avery 

Vice President J. W. Knodel 

Secretary B. P. Timothy 

Treasurer Arthur H. McCoy 

Director David H. Sandeberg 

Branch Offices 

75 East Wacker Dr., Chicago 1, 111. 

Phone: Andover 3-4710 

Vice Pres J. W. Knodel 

235 Montgomery St., San Francisco 4, Calif. 
Phone: Yukon 2-3877 

Director David H. Sandeberg 

315 W. Ninth St., Los Angeles 15, Calif. 
Phone: Tucker 2435 

Exec. In Charge John R. Markey 

41 Marietta St., N.W., Atlanta 3, Ga. 
Phone: Cypress 7545 

Executive-in-charge Charles C. Coleman 

1915 Elm St., Dallas 1, Texas 
Phone: Sterling 1558 

Exec. In Charge Clyde B. Melville 

AM & FM Stations Represented— WGAC, 
Augusta, Ga.; KERO. Bakersfield, Calif.; 



f 



WGUY, Bangor, Maine; WKBW, Buffalo, 
N. Y.; WAPO, Chattanooga, Tenn.; WJJD, 
Chicago, 111.; WSAI, Cincinnati, Ohio; 
KDAL, Duluth, Minn.; KEPO, El Paso, 
Texas; WERC, Erie, Pa.; KFPW, Ft. Smith, 
Ark.; KFRE, Fresno, Calif.; KILO, Grand 
Forks, N. D.; WJEF, Grand Rapids, Mich.; 
WFBC, GreeniUe, S. C; WMBR, Jackson- 
ville, Fla.; WKZO, Kalamazoo, Mich.; 
WROL, Knoxville, Tenn.; WIBA, Madison, 
Wis.; WDGY, Minneapolis, Minn.; KOMA, 
Oklahoma City, Okla.; WHOO, Orlando, 
Fla.; WIRE, Peoria, 111.; WGAN, Portland, 
Maine; KOIN, Portland, Maine; WSLS, 
Roanoke, Va.; WHBF, Rock Island-Quad 
Cities, 111.; KROY, Sacramento, Calif.; 
KALL, Salt Lake City, Utah; KCBQ, San 
Diego, Calif.; KJR, Seattle, Wash.; KMA, 
Seenandoah, Iowa; KSOO, Sioux Falls, S. D.; 
KXOB, Stockton, Clif.; KTUL, Tulsa, Okla.; 
WRUN, Utica-Rome, N. Y.; WBRY, Water- 
bury, Conn. 

TV Stations Represented—KEFO-TY, El 
Paso, Texas; WKZO-TV, Grand Rapids, 
Kalamazoo, Mich.; WMBR-TV, Jacksonville, 
Fla.; KDUB-TV, Lubbock, Texas; KCSJ-TV, 
Pueblo, Colo.; WETV, Raleigh, N. C; 
WSLS-TV, Roanoke, Va.; WHBF-TV, Rock 
Island-Davenport, 111.; WILK-TV, Wilkes- 
Barre, Pa.; KXEL, Waterloo, Iowa; KFBI, 
Wichita, Kan.; WILK, Wilkes-Barre, Pa. 

BERTHA BANNAN 

80 Boylston St., Boston 16, Mass. 
Phone: HUbbard 2-4419, 2-4370 

Owner Bertha Bannan 

Sales Assistant William A. Creed, Jr. 

AM & FM Stations Represented— WlSl AB, 
Bridgeport, Conn.; WTHT, Hartford, Conn.; 
WELI, New Haven, Conn.; WATR, Water- 
bury, Conn.; WRDO, Augusta, Maine; 
WLBZ, Bangor, Maine; WCSH, Portland, 
Maine; Maine Broadcasting System; WARA, 
Attleboro, Mass.; WBET, Brockton, Mass.; 
WOCB, Cape Cod, Mass.; WSAR, Fall River, 
Mass.; WFGM, Fitchburg, Mass.; WHAI, 
Greenfield, Mass.; WHYN, Holyoke, Mass.; 
WCCM, Lawrence, Mass.; WNBH, New Bed- 
ford, Mass.; WSPR, Springfield, Mass.; 
WCRB, Watham, Mass.; WAAB, Worcester, 
Mass.; WOTW, Nashua, N. H.; WJAR, 
Providence, R. L; WERI, Westerly, R. L; 
WJOY, Burlington, Vt.; WSYB, Rutland, 
Vt ; WWSR, St. Albans, Vt.; WDEV, Water- 
bury, Vt.; WIBX, Utica, N. Y.; WTRY, Troy, 

N. Y. 

TV Stations Represented— W J AR-TY, 
Providence, R. L; WWLP, Springfield, Mass. 



225 



RADIO TV STATION REPRESENTATIVES 



• • • 



HIL F. BEST 

Park Ax.. Hlilg.. IViroii 26, Mich. 
Phone: W Oodwar»l 2-7298 

C;«n. Mitr Hil F. Best 

Salf !. Mur Michael Best 

Sia. Rel Win. Jacohs 

Itronch Offices 

228 N. LaSalle St., Chicago 1, 111. 

rhofie: STale 20096 

101 Park Ave.. New York 17, N. Y. 
rhone: LKxington 2-3783 
.S225 W il.^hire Blvd., Los Angeles 48. Cal. 
233 .**an>onie St.. San Francisco 4, Cal. 
4U tV: FM Stations Represented— TEXAS: 
KVLF. Alpine: KALT, Atlanta; KIOX, Bay 
Cii\; kKl N, Balliiip«r: KTXC, Big Spring; 
KNKL, Bradv; KSTB. Brerkenridge; KBOR, 
Bn.un«>ille: KDKT. Center; KCTX, Chil- 
ilr**-*: K(!LK. (ilehurne; KSTA, (>oleman; 
VI TAW, C«.ll.-g,- Station; kVMC, Colorado 
City; kCl H, Ciiero; KXIT, Dalhart; KDNT, 
Denton: KDDI), Dumas: KNAF. Fredericks- 
hiirp: kSlJ, (iladewater; KGRI, Henderson; 
KPA.N, Hrreford; KHBK. Hillsboro; KEVT, 
K.rrMMe: KOCA, Kilgore; KINE, Kings- 
xillr: KM IT, Lampasas; KLVT, Levelland; 
k(»KC. Mineral Viell>; kVKM, Monahans; 
KIMi'. Mt. I'ha^anl; kRK;. Odessa; KOGT, 
Oranj:.: kITV, Paris; kPDN, Pampa; 
Ml \, lV^o^: kBOP, Pleasanton; kCNY, 
>an Mar^o^: k\\ FD, Seguin; KSFY, Sey- 
mour: kKVA, Shamrock; kTAN, Sherman; 
kS.NY, .Snvder; kSTV, Stephenville; 
kXOX. .Sweetwater; KVOU, Uvalde; KNAL, 
Virioria. NFW MEXICO: KOBE, Las 
Crun-: kFL.N, Las Vegas; KRTN, Raton; 
OkLAHOMA: KWHW, Altus; KWOE, Clin- 
ton: kTAT. Frederick; KGYN, Guymon; 
kVI.M. l';.nK VaHev; KSIW, Woodward; 
MICHK^AN: \XkNk. Muskegon; WTVB, 
Colduater: W MTF, Manistee; WMRP, 
Flint: VXFIR, (;rand Rapids; WHAK, 
Ho^er. City: \X JJ\X. >Xyandotte; FLORIDA: 
VX>NX.N, Belle Glade; WDHL, Bradenton; 
WCM , Cre.tview: \X ROD, Daytona Beach; 
NXBRD, Fort Lauderdale; WG(,(;. (;aines- 
Nilie: NXJVH, Jack-onville Beach; WLBE, 
I.ee.hurg: WNMB, Melhourne; WWPF. 
Palaikii: W PLA, Plant City; WCNH 
Ouinr>: WTRR. .Sanford; WKXY, .Sarasota; 
WJCM, Sehring: WHBO, .Sulphur .Springs; 
WKBk, Tampa; OTHER: WFRO Free- 
monl, Ohio; \X HLL, Wheeling, W. Va • 
V. L.Vr, Wahliinglon. D. C; KVRC, Arka' 
delphia. Ark.: kRM, rVaig. Col.; KITM 
Fort Morgan, (.ol.; KUBC, Montrose, Col ' 
kCLO, Leavenworth, Kan.; KSCB, Liberal, 
kan. 

WALTER BIDDICK COMPANY 

1151 So. Broadway, Los Angeles 15, Calif. 
Phono. RIfhmond V>184 

^^"^•^7 Guy Biddick 

^*»'- ^'R^- ..Mildred Biddick 



Oflice Mgr Josephine Corbet 

Traveling Rep Burt Zoul 

AM <fr FM Stations Represented— WIBW, 
Topeka, kan.; KCKN, Kancas City, Kan.; 
WOKZ, Alton, III.; KCLX, Colfax, Wash.; 
kJSk, Columbus, Neb.; KVOG, Ogden, 
Utah; kCNO, Alluras, Calif.; KCID, Cald- 
well, Idaho; KRPL, Moscow, Idaho; KSPT, 
Sandpoint, Idaho; KJAN, Atlantic, Iowa; 
KMUR, Murray, Utah; KREI, Farmington, 
Mo.; KNEM, Nevada, Mo.; KCHI, Chilli- 
cothe, Mo.; WIB, Utica, New York; KCFH, 
Cuero, Texas; KCSU, Provo, Utah. 

JOHN BLAIR & COMPANY 

Chrysler Bldg. East, New York, N. Y. 
Phone: MUrray Hill 2-6900 

Chairman John P. Blair 

President Richard D. Buckley 

Vice-President Robert E. Eastman 

Vice-President David N. Simmons 

Secretary-Treasurer Blake Blair 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SU 7-8659 

Mgr Charles F. Dilcher 

3012 Russ Bldg., San Francisco 4, Calif. 
Phone: DOuglas 2-3188 

Mgr B. James Richards 

6331 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: GRanite 6103 

Mgr Carleton E. Coveny 

434 Paul Brown Bldg., St. Louis 1, Mo. 
Phone: CHestnut 5688 

Mgr J. Chris Hetherington 

524 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 1-6030 

Mgr Charles Fritz 

Rio Grande Nat'l Bldg., Dallas, Texas 
Phone: Riverside 4228 

Mgr Clarke R. Brown 

AM & FM Stations Represented— WSGN, 
Birmingham, Ala.; KOY, Phoenix, Ariz.; 
KTUC, Tucson, Ariz.; KHJ, Los Angeles, 
Cal.; KFXM, San Bernardino, Cal.; KGB, 
San Diego, Cal.; KFRC, San Francisco, Cal.; 
K(;DM, Stockton, Cal.; KFEL, Denver, 
Colo.; WJAX, Jacksonville, Fla.; WQAM, 
Miami, Fla.; WDBO, Orlando, Fla.; WTAL, 
Tallahassee, Fla.; WFLA, Tampa, Fla.; 
WGST, Atlanta, Ga.; WSAV, Savannah, Ga.; 
KIDO, Boise, Idaho; WENR, Chicago, 111.; 
WLS, Chicago, 111.; WIBC, Indianapolis, 
Ind.; WKLO, Louisville, Ky.; WDSU, New 
Orleans, La.; WFBR, Baltimore, Md.; 
WHDH, Boston, Mass.; WXYZ, Detroit, 
Mich.: WHB, Kansas City, Mo.; KXOK, 
St. Louis, Mo.; WOW, Omaha, Neb.; 
WNEW, New York, N. Y.; KFYR, Bismarck, 
N. D.; WBNS, Columbus, Ohio; KRMG, 
Tulsa, Okla.; KPOJ, Portland, Ore.; WWSW, 
Pittsburgh, Pa.; WGBI, Scranton, Pa.; 
WSPA, Spartanburg, S. C; WTMA, Charles- 
ton, S. C; WRR-KFJZ, Dallas, Ft. Worth, 
Tex.; KLYN, Amarillo, Tex.; KWFT. 



226 



REPRESENTED BY RAMBEAU is a radio station's mark of dis- 
tinction throughout the entire field of radio advertising. 

REPRESENTED BY RAMBEAU means honest and aggressive 
sales representation for a few select stations that have pride in 
their accomplishment and integrity in their dealings with their 
audience, their clients and the agencies placing business on 
these stations. 

REPRESENTED BY RAMBEAU means 20 years of clean, suc- 
cessful operation by radio's first exclusive national representa- 
tive. 



WILLIAM G. RAMBEAU COMPANY, 

INC. 

NEW YORK • CHICAGO • LOS ANGELES 

MINNEAPOLIS • SAN FRANCISCO 



227 



RADIO-TV STATION REPRESENTATIVES 



Wichita Fall?, Tex.: KTRH, Houston, Tex.; 
KAHC. S;m Vnlonio. Tr\.: KDYL, Salt 
Lake Citv. rtali: KIN(;, Seattle, Wash.; 
VTWnC, Washington, D. C; WWVA, Wheel- 
ing, W. Va. 

BLAIR-TV, INC. 

150 E. I3r.l St.. New York 17, N. Y. 
rhone: Mlrray Hill 2-5644 

Chairman John P. Blair 

President William H. Weldon 

Vice-President Lindsey H. Spight 

Secretary-Treasurer Blake Blair 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior T-5S80 

Mgr ..John W. Davis 

3010 Russ Bldg., San Francisco 4, Calif. 
Phone: YUkon 2-7068 

V.P Lindsey H. Spight 

6331 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: GRanite 6103 

Mpr Frank Moreland 

434 Paul Brown Bldg., St. Louis 1, Mo. 
Phone: CHestnut 5688 

Mpr Richard Quigley 

1115 Book Bldg., Detroit 26, Mich. 

Phone: woodward 5-3230 

Mpr Charles Fritz 



Rio Grande Nat*l Bldg., Dallas, Texas 

Phone: Riverside 4228 

Mgr Clarke R. Brown 

TV Station^ Represented — KTTY, Los 
Angeles, Calif.; KFEL-TV, Denver, Colo.; 
WENR-TV, Chicago, 111.; WDSU-TV, New 
Orleans, La.; WXYZ-TV, Detroit, Mich.; 
WOW-TV, Omaha, Neb.; WBNS-TV, Co- 
lumbus, Ohio; KDYL-TV, Salt Lake City, 
Utah; WTVR, Richmond, Va.; KING-TV, 
Seattle, Wash. 

HASKELL BLOOMBERG 

39 Kearney Square, Lowell, Mass. 
Phone: Lowell 8751 

General Manager Haskell Bloomberg 

Branch Offices 

Cregg Bldg., Lawrence, Mass. 

Phone: 2-2148 

Mgr Ruth Evans 

28 Carleton St., Cambridge, Mass. 
Phone: Kirkland 7-2355 

Mgr Mrs. Joseph Bishop 

AM & FM Stations Represented— WLLH, 
Lowell-Lawrence, Mass.; WLLH-FM, An- 
dover, Mass. 

THE BOLLING COMPANY, INC. 

480 Lexington Ave., New York 17, N. Y. 
Phone: PLaza 9-8150 



WANT TO SELL YOUR IDEAS! . . . YOUR PRODUCTS! 

IN EUROPE! 

REACH MORE PEOPLE AT LESS COST THROUGH 
THE WORLD'S TWO MOST POWERFUL COMMERCIAL STATIONS 

"RADIO LUXEMBOURG I" 232 k/cs 150,000 walls 

— for all European languages 

"RADIO LUXEMBOURG II" 1439 k/cs 150,000 walls 

— for English-language programs 

Exclusive Representative U.S.A. 

Guy Bclam, American Sales & Servicing Agency 

175 5th Ave ALgonquin 4-7881 



228 



RADIO-TV STATION REPRESENTATIVES 



President George W, Boiling 

Vice-President E. Schuyler Ensell 

Treasurer Robert H. Boiling 

Secretary E. A. Pancoast, Jr. 

Branch Offices 

Vice-President (TV) G. Richard Swift 

360 N. Michigan Ave., Chicago 1, 111. 
Phone: Dearborn 2-5277 

Executive-in-Charge John D. Stebbins 

2978 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 8-8158 

Executive-in-Charge V. E. Atkinson 

5 Third St., San Francisco, Calif. 
Phone: GA 1-6740 

Executive-in-Charge George D. Close 

80 Boyleston St., Boston 16, Mass. 

Executive-in-Charge James M. McCann 

Phone: HU 2-0346 
AM & FM Stations Represented— WAYS, 
Charlotte, N. C; WCOG, Greensboro, N. C; 
WISE, Asheville, N. C; KFGO, Fargo, N. 
D.; WHP, Harrisburg, Pa.; WQAN, Scran- 
ton. Pa.; WBIR, Knoxville, Tenn.; WKDA, 
Nashville, Tenn.; WMBG, Richmond, Va.; 
KOL, Seattle, Wash.; KREM, Spokane, 
Wash.; KFAC, Los Angeles, Calif.; KEAR, 
Sna Francisco, Calif.; WKNB, New Britain, 
Conn.; WILM, Wilmington, Del.; WHBU, 
Anderson, Ind.; WANE, Ft. Wayne, Ind.; 
WISH, Indianapolis, Ind.; WHOT, South 
Bend, Ind.; WTHI, Terre Haute, Ind.; 
WNEB, Worcester, Mass.; KOWH, Omaha, 
Neb.; WNBF, Binghamton, N. Y.; WVET, 
Rochmester, N. Y. 

TV Stations Represented — WKNB-TV, 
Hartford, Conn.; WNBF-TV, Binghamton, 
N. Y.; WISE-TV, Asheville, N. C; WHP-TV, 
Harrisburg, Pa. 

LOUIS J. BORGATTL INC. 

419 Boylston St., Boston, Mass. 
Phone: HAncock 6-8182 

Pres.-Treas Louis J. Borgatti 

Stations Represented — WCOU, Lewiston, 
Me.; WFAU, Augusta, Me.; WIDE, Bidde- 
ford. Me.; WPOR, Portland, Me.; WKBR, 
Manchester, N. H.; WPOR, Portland, Maine; 
WTSL, Lebanon, N. H.; WTSV, Claremont, 
N. H.; WWNH, Rochester, N. H.; Granite 
State Network; WBRK, Pittsfield, Mass.; 
WHOB, Gardner, Mass.; WTXL, Springfield, 
Mass.; WARE, Ware, Mass.; WHMP, North- 
ampton, Mass.; WSKI, Montpelier, Vt.; 
WWON, Woonsocket, R. L; WPJB, Provi- 
dence, R. I. 

THE BRANHAM COMPANY 

230 Park Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-1860 

President M. H. Long 

Vice President Joseph F. Timlin 

Branch Offices 

• 360 N. Michigan Ave., Chicago 1, 111. 
Phone: Central 6-5726 
Chairman of Board John Petrie 



V. P C. B. Peterson 

7236 General Motors Bid., Detroit 2, Mich. 
Phone: Trinity 1-0440 

Executive-in-Charge Harry Anderson 

Fidelity Union Life Bldg., Dallas 1, Texas 
Phone: Riverside 4884 

Executive-in-Charge J. S. McCauley 

Rhodes Haverty Bldg., Atlanta 3, Ga. 
Phone: Walnut 3025 

Executive-in-Charge H. L. Ralls 

Arcade Bldg., St. Louis 1, Mo. 
Phone: Chestnut 6192 

Executive-in-Charge J. E. Nicholson 

703 Market St., San Francisco 3, Calif. 
Phone: YUkon 2-1582 

Executive-in-Charge Walter Petzlaff 

6367 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: Webster 1-1551 

Executive-in-Charge Norman Noyes 

612 Commercial National Bank Bldg., 

Charlotte 2, N. C. 

Phone: 8839 

Executive-in-Charge B. C. Finch 

1018 Sterick Bldg., Memphis 3, Tenn. 
Phone: 8-2344 

Executive-in-Charge Sidney L. Nichols 

AM & FM Stations Represented— W ABB, 
Mobile, Ala.; KTHS, Little Rock, Ark.; 
KFWB, Los Angeles, Calif.; KFMB, Sin 
Diego, Calif.; WGBA, Columbus, Ga.; 
KNEX, Macon, Ga.; WTPS, New Orleans, 
La.; KWKH, Shreveport, La.; WTBO, Cum- 
berland, Md.; WHYN, Holyoke, Mass., 
WRBC, Jackson, Miss.; KOB, Albuquerque, 
N. M.; WCPO, Cincinnati, Ohio; WDEF, 
Chattanooga, Tenn.; WTJS, Jackson, Tenn.; 
WNOX, Knoxville, Tenn.; WMC, Memphis, 
Tenn.; KFDA, Amarillo, Texas; KRIC, 
Beaumont, Texas; KWBU, Corpus Christi, 
Texas; KRLD, Dallas, Texas; KMO, Ta- 
coma. Wash.; KIT, Yakima, Wash.; WCHS, 
Charleston, W. Va.; WBLK, Clarksburg, W. 
Va.; WPAR, Uarkersburg, W. Va. 

TV Stations Represented— K¥MB-T\, San 
Diego, Calif.; WHYN-TV, Holyoke, Mass.; 
KOB-TV, Albuquerque, N. M.; WCPO-TV, 
Cincinnati, Ohio; WEWS, Cleveland, Ohio; 
WMCT, Hemphis, Tenn.; KRLD-TV, Dallas, 
Texas. 

HOWARD C. BROWN CO. 

7765 Torreyton Drive, Hollywood, Calif. 

Phone: Hollywood 9-3095 

Manager Howard C. Brown 

Station Represented — 3XY, Melbourne, 
Australia. 

BULMER & JOHNSON, INC. 

WCCO Bldg., Minneapolis 2, Minn. 
Phone: Lincoln 7017 

BURN-SMITH CO., INC. 

19 W. 44 St., New York 18, N. Y. 

Phone: MU 2-3124.5 

Vice Pres.-Eastern M^r C Stanley Bailey 



229 



RADIO-TV STATION REPRESENTATIVES 



Branch Offices 

307 IS. Michigan Ave., Chicago 1, 111. 

Phone: Central 64437 

Pres.-Treasurer John A. Toolhill 

672 S. Lafaveltf Pk. PI., Los Angeles, Calif. 

Phone: Dunkirk 2-3200 
Mgr Harlan G. Oakes 

26 OTarrell St.. San Francisco 4, Calif. 

Phone: Yukon 6-5936 

Mgr Jack Murphy 

AM & FM Stations Represented— KBIZ, 
Phoenix. Ariz.; KFOX, Long Beach, Calif.; 
KIA. Oakland, Calif.: KSBW, Salinas, Calif.; 
W HI F, (;aine>ville, Fla.; WALB, Albany, 
Ca.: WAAF. Chicago. III.; WJVA, South 
Bend, hui.: KGRCt, Cedar Rapids, Iowa; 
WLBJ. Bowling (;reen, Ky.; WGKY, Frank- 
fort. Kv.: WHLN, Harlan, Ky.; WVLK, Lex- 
ington. Kv.; WkYW, Louisville, Ky.; 
\^(»MI. Owensboro, Ky.; WBOC, Salisbury, 
Md.: WBCK, Battle Creek, Mich.; WKLA, 
I.udingion, Miih,; WCMA, oCrinth, Miss.; 
WKUP, Binghamton, N. Y.; WCNC, Eliza- 
beth Citv, N. C; WFLB. Fayetteville, N. C; 
\\(,BG, (;reensboro. N. C; WMFR, High 
Point, N. .: WFTC, Kinston, N. C; WEED, 
Rocky Mount. N. C; WSTP, Salisbury, N. 
(.: WMFD, Wilmington, N. C; WESB, 
Bradford, Pa.; WLBR, Lebnaon, Pa.; 
>XMRF. Lewistown, Pa.; WBAX, Wilkes- 
Barre. Pa.; WWPA, WiUiamsport, Pa.; 
WAIM, Ander.on, S. C; WHAN, Charles- 
ton, S. C; WOPI, Bristol, Tenn.-Va. 

TV Stations Represented— WDXl, Stack- 
son, T«'nn.; WDXE, Lawrenceburg, Tenn.; 
WK.\k, Union City, Tenn.; KCUL, Ft. 
\X orth, Texas; WDVA, Danville, Va.; WSAP, 
Norfolk. Va.; WROV, Roanoke, Va.; WROV- 
TV, Roanoke, Va.; WBCK-TV, Battle Creek, 
Mirh. 

CAPPER PUBLICATIONS, INC. 

1035 Topeka Blvd., Topeka, Kans. 
Phone: 3-2377 

General Manager Ben Ludy 

Branch Offices 

420 Lexington Ave., New York 17, N. Y. 

Phone: LE 2-1250 

Execulivoin-charge William L. McKec. 

333 No. Michigan Ave., Chicago 1, lU. 
Phone: CEntral 6-5977 

Executiv<-in-(harge Terry Hughes 

300 Waltower Bldg., Kansas City 6, Mo. 
Phone: Victor 3864 

Executivc-in-charge Joseph H. Story, Jr. 

609 Union Commerce Bldg., Cleveland, Ohio 
Phone: Main 1-6774 

^K"" Ray Patterson 

1207 Russ Bldg^ San Francisco 4, Calif. 
Phone: Douglas 2-5220 

Executive-in-charge Fred Jameson 

1151 South Broadway, Los Angeles 15, Calif. 

(Walter Biddick Company) 
Executive-in-charge Guy Biddick 



Stations Represented— WIBW, WIBW-FM, 
Topeka, Kan.; KCKN, Kansas City, Mo.; 
WIBW, Topeka, Kan. 

CBS RADIO SPOT SALES 

485 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-2345 

General Sales Manager. Wendell B. Campbell 

Eastern Sales Mgr Henry R. Flynn 

Mgr. Sales Development H. A. Carlborg 

Research Mgr Richard Hess 

Promotion Mgr ..Guy Cunningham 

Branch Offices 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Western Sales Mgr Gordon Hayes 

63 South Main St., Memphis 3, Tenn. 
Phone: Memphis 37-8612 

Manager H. W. Maier, Jr. 

902 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager Ralph Patt, Jr. 

Palace Hotel, San Francisco 5, Calif. 
Phone: Yukon 2-7000 

Manager Bert West 

6121 Sunset Blvd., Los Angeles 28, Calif. 
Phone: Hollywood 9-1212 

Manager Buck Hurs ; 

AM & FM Stations Represented— W API, 
WAPI-FM, Birmingham, Ala.; KNX, Los 
Angeles, KCBS, San Francisco, Calif., 
WTOP, Washington, D. C; WBBM, Chicago, 
111.; WEEI, Boston, Mass.; WCCO, Minne- 
apolis, Minn.; KMOX, St. Louis, Mo.; 
WCBS, New York, N. Y.; WCAU, Phila- 
delphia. Pa.; WBT, WBT-FM, Charlotte, 
N. C; KSL, KSL-FM, Salt Lake City, Utah; 
WRVA, Richmond, Va.; Columbia Pacific 
Network; Columbia Calif. Network, Bonne- 
ville Network. 

CBS TELEVISION SPOT SALES 

Service of CBS Television 

485 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-2245 

Vice-Pres. in Charge Merle S. Jones 

Gen. Sales Mgr Thomas H. Dawson 

Business Manager Ben Margolis 

Research Manager Fay Day 

Eastern Sales Mgr Sam C. Digges 

Branch Offices 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Midwestern Sales Mgr... Mac Lean Chandler 

63 S. Main St., Memphis 3, Tenn. 

Phone: Memphis 37-8612 

Manager H. H. Holtshouser 

902 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager Warren Abrams 

Palace Hotel, San Francisco, Calif. 

Phone: YUkon 2-7000 

Manager Lamont L. Thompson 



230 






• • • 



RADIO-TV STATION REPRESENTATIVES 



• • • 



1313 N. Vine St., Los Angeles 28, Calif. 

Phone: Hollywood 9-1212 

Manager Edward A. Larkin 

HENRY I. CHRISTAL CO. 

270 Park Ave., New York, N. Y. 
Phone: MUrray Hill 8-4414 

Manager Henry I. Christal 

Branch Office 

333 N. Michigan Ave., Chicago, 111. 

Phone: CE 6-6357 

Manager James L. Thompson 

Russ Building. San Francisco, Calif. 
Phone: YU 2-1204 

Manager Richard E. Green 

Stations Represented — WBEN, Buffalo, 
N. Y.; WGAR, Cleveland, Ohio; WJR, De- 
troit, Mich.; WDAF, Kansas City, Mo.; 
KFI, Los Angeles, Calif.; WHAS, Louisville, 
Ky.; WTMJ, Milwaukee, Wis.; WGY, Sche- 
nectady, N. Y. 

GEORGE W. CLARK CO. 

333 N. Michigan Ave., Chicago, 111. 
Phone: CE 6-2884 

Manager George W. Clark 

Branch Offices 

11 W. 42nd St., New York. N. Y. 

Phone: Oxford 5-2090 

Manager John S. Stewart 

111 No. La Cienega, Beverlv Hills, Calif. 
Phone: CR 5-2022 

Manager Lee O'Connell 

233 Sansome St., San Francisco, Calif. 
Phone: YU 6-2981 

Manager William A. Ayres 

Stations Represented — KYA, San Francsico, 
Calif.; WFOX, Milwaukee. Wis.; WMAM, 
Marinette, Wis.; WNAM, Neenah, Wis.; 
WBEV, Beaver Dam, Wis.; WCLO, Janes- 
ville. Wis.; WGEZ, Beloit, Wis.; KCOH, 
Houston, Texas; WIBX, Utica, N. Y.; KOWL. 
Los Angeles, Calif.; KRSC. Seattle, Wash.; 
Evergreen Group, State of Wash. 

THOMAS F. CLARK COMPANY, INC. 

205 E. 42nd St., New York 17, N. Y. 
Phone: MU 3-4266 

Pres. & Mgr Thomas F. Clark 

Asst. Mgr Madeline E. Miklos 

Branch Office 

35 E. Wacker Drive, Chicago, 111. 

Phone: State 2-1663 

Manager Paul Elsberry 

3049 E. Grand Blvd., Detroit, Mich. 
Phone: Trinity 1-8981 

Manager Paul Pequinot 

AM & FM Stations Represented— WOOF, 
Dothan, Ala.; KBNZ, Lajunta, Solo.; KLVC, 
LeadviUe, Colo.; KVRH, Salida, Colo.; 
WIVY, Jacksonville, Ha.; WTNT, Tallahas- 
see, Fla.; WMJM, Cordele, Ga.; WKTG, 
Thomasville, Ga.; WWGS, Tifton, Ga.; 
WLET, Toccoa, Ga.; WSNJ, Bridgeton, N. 
J.; KVBC, Farmington, N. Mex.; WMBO, 



Auburn, N. Y.; WLTC, Gastonia, N. C; 
WPAQ, Mt. Airy, N. C; WENC, WhiteviUe, 
N. C; WCRS, Greenwood, S. C; WTND, 
Orangeburg, S. C; KVWC, Vernon, Texas; 
WFLO, Farmville, Va.; WLDY, Ladysmith, 
Wise; Intercollegiate Broadcasting Sqstem. 

CLARK-WANDLESS-MANN, INC. 

205 E. 42 St., New York 17, N. Y. 
Phone: ORegon 9-1575 

President H. J. Wandless 

AM & FM Stations Represented— UJCB- 
HJCD, Bogota, Col.; CMAN, Pinar del Rio 
Cuba; CMCY, COCY-1, 2, Habana, Cuba 
CMGF, Matanzas, Cuba; CMGN, Jovellanos 
Cuba; CMHI, Santa Clara, Cuba; CMJM 
Ciego de Avila, Cuba; CMJN, Camaguey 
Cuba; CMKV, Holguin, Cuba; CMKN, San 
tiago, Cuba; HC2AN-HC2DC, Guayaquil 
Ecuador; HRQ, San Pedro Sula, Ecuador 
HRQ5, Tegucigalpa, Honduras; YNW, Ma 
nagua, Nicaragua; YNWW, Granada, Nica 
ragua; HOG, Panama, R. P.; HOA, Panama 
R. P.; HOW, Colon, Panama; HOB, Panama 
R. P.; HP5G, Panama, R. P.; YSO, San Sal 
vador. El Salvador Charlotte; WSTA, Ama 
lie, V. I. 

COLLEGE RADIO CORP. 

545 Fifth Avenue, New York 17, N. Y. 
Phone: MUrray Hill 7-6865 

President Edwards R. Hopple 

Treasurer Robert R. Vance, Jr. 

Sales Manager Charles Mountain 

(National representatives for campus 
radio stations throughout the country.) 

UONEL COLTON 

551 Fifth Ave., New York 17. N. Y. 

Phone: MUrray Hill 7-5341 

Owner Lionel Colton 

Secry Elizabeth Kirby 

Stations Represented — WSFC, Somerset, 
Ky.; WBET, Brockton, Mass.; WREB, Holy- 
oke, Mass.; WIBX, Utica, N. Y.; WPAW, 
Pawtucket, R. I. 

CONTINENTAL RADIO SALES 

111 S. 5th St., Philadelphia, Pa. 
Phone: LOmbard 3-0882 

Manager R. Butche 

Branch Offices 
285 Madison Ave., New York 17, N. Y. 

Manager Stephanie Maytas 

228 No. La Salle St., Chicago, 111. 

Manager R- Olson 

AM & FM Stations Represented— WFF A, 
Fort Payne, Ala.; WGYV, Greenville, Ala.; 
KAGH, Grossett, Ark.; KELD, El Dorado, 
Ark.; KXJK, Forrest City, Ark.; KFFA, 
Helena, Ark.; KEN A, Mena, Ark.; KOSE, 
Osceola, Ark.; KDIA, Auburn, Calif.; 
KRDU. Dinuba, Calif.; KWSD, Mt. Shasta, 
Calif.; KSFE, Needles, Calif.; KPRO, River- 
dale, Calif.; KLMR, Lamar, Colo.; KLMO. 



231 



RADIO-TV STATION REPRESENTATIVES 



Longmont. Colo.: KVKH, Saliila, ('olo.; 
KCRT, Trinidad, Colo.: WCl'M. Wasliing- 
lon. 0. C: WHKC, Amerirus, Ga.: WBLJ. 
Dallon, Ga.: WMLT. Dublin, Ga.: WSGC. 
Elbrrton. Ga.: WKLY. Hartwell, Ga.; 
WCOH, Newman, Ga.: W VOP. Vidalia. Ga.; 
KEYY, Kocatello, Idaho: KRXX. Rtxburg, 
Idaho: WCHI, Chioaao Heights, 111.; WEAW, 
Evanston. 111.: WFRX, West Frankford, 111.; 
VTTAG, La Grange, 111.: WMRI, Marion, 
Ind.: WHNL, Boonville, Ind.; KASI, Ames, 
Iowa: KJAN. Atlantic, Iowa; KPRS, Olathe, 
Kan WFMV, Madisonville, Ky.; WPKE, 
Pikeville, Kv.; WMTC, Vancleve, Ky.; 
WMLN, Mount Clemens, Mich.; KASM, 
Alhanv, Minn.: WKLK, Cloquet, Minn.; 
WBIP, Booneville, Miss.; WJMB, Brook- 
haven, Miss.; WRJW, Picayune, Miss.; 
KDMO, Carthage, Mo.; KRMO, Monett, Mo.; 
KWRE. Warrenton, Mo.; KBMN, Bozeman, 
Montana; WJSK, Columbus, Neb.; KVBC, 
Farmington, New Mex.; KCHS, Truth or 
Consequences, New Mex.; WPNF, Brevard, 
N. C; WIFM, Elkin, N. C; WFVG, Fuquay 
Springs, N. C; WGNC, Gastonia, N. C; 
WEQR. Goldsboro, N. C; WGBR, Golds- 
boro, N. C; WBUY, Lexington, N. C; 
MTTSB, Lumberlon, N. C; WMAP, Mon- 
roe, N. C; WREV, Reidsville, N. C; WMPM, 
Smithfield, N. C; WSIC, Statesville, N. C; 
WCPS, Tarboro, N. C; WHCC, Waynes- 
ville, N. C; WHED, Washngton, N. C; 
WIAM, Wililamston, N. C; WFOB, Fos- 
toria, Ohio; KWCO, Cchickasha, Okla.; 
KSIW, Woodward, Okla.; KTIL, Tillamook, 
Ore.; KWIN, Ashland, Ore.; WKPA, New 
Kensington, Pa.; WKOK, Sunbury, Pa.; 
WPRA. Mayaguez. Puerto Rico; WTYC, 
Rock Hill, S. C; WSNW, Seneca, S. C; 
WBCU, Union ,S. C; KGFX, Pierre, S. D.; 
WHUB, Cookeville, Tenn.; WHBT, Harri- 
mon, Tenn.; WJJM, Lewisburg, Tenn.; 
WOKE, Oak Ridge, Tenn.; WJIG, Tulla- 
homa, Tenn.; KFLD, T'loydada, Texas; 
KRBA. Lufkin, Texas; KVOU, Uvalde, 
Texas KBUH, Bripham City, Utah; KMUR, 
Murray, IJtah ; KNEIJ, Provo, Utah; KRKL, 
Kirkland. Wash.; WIGM, Medford, Wis.; 
\XMFM, Madison, Wis.; WOKW, Sturgeon 
Bay, Wig.; KOVE, Lander, Wyo. 

THE CONWELL CO. 

1002 Walnut, Kan'-as City, Mo. 
Phone: Victor 1120 

Owner John 0. Conwell 

Stations Represented— KCAU, Chillicothe, 
Mo.; KMMO, Marshall, Mo.; KNCM, Mober- 
ly. Mo.; KNEM, Nevada, Mo.; KREI, Farm- 
injrton. Mo.; KLWT, Lebannon, Mo. 

DONALD COOKE INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-7270 

Pre*. & Manat:er Donald Cooke 



232 



Branch Offices 
1072 Penobscot Bldg., Detrit 26, Mich. 

Executive-in-Charge Charles J. Sheppard 

228 N. La Salle St., Chicago 1, III. 
Phone: State 2-5096 

Executive-in-Charge Fred R. Jones 

111 N. La Cienega Blvd., Los Angeles 48, Cal. 
Phone: Crestview 5-2022 

Executive-in-Charge Lee F. O'Connell 

233 Sansome St., San Francisco 4, Cal. 
Phone: Yukon 6-2396 

Executive-in-Charge William A. Ayers 

AM & FM Stations Represented— KRUX, 
Phoenix, Ariz.; KWTC, Barstow, Calif.; 
KTIP, Porterville, Calif.; KRNO, San Ber- 
nardino, Calif.; WINK, Fort Myers, Fla.; 
WONN, Lakeland, Fla.; WIRK, W. Palm 
Beach, Fla.; KSEK, Pittsburg, Kan.; KROX, 
Crookston, Minn.; WSHB, Stillwater, Minn.; 
KBOW, Butte, Mont.; KOJM, Havre, Mont.; 
WKAL, Rome-Utica, N. Y.; WGVA, Geneva, 
N. Y.; WHKP, HendersonviUe, N. C; KASH, 
Eugene, Ore.; WCMB, Harrisburg-Lemoyne, 
Pa.; WCDL, Carbondale, Pa.; KISD, Sioux 
Falls, S. D.; WKPT, Kingsport, Tenn.; 
KFRO, Longview, Texas; KCTI, Gonzales, 
Texas; WREL, Lexington, Va.; WMEV, 
Marion, Va. 

TV Stations Represented— WKTY, Utica, 
N. Y.; WTVU, Scranton, Pa. 

HARRY E. CUMMINGS 

1307 Barnett Bank Bldg., 

Jacksonville 2, Fla. 

Phone: 6-5770 

Owner Harry E. Cummings 

AM & FM Stations Represented— WDIG, 
Dothan, Ala.; WQAM, Miami; WFLA, 
Tampa; WSAV, Savannah, Ga.; WJAX, Jack- 
sonville; WDBO, Orlando; WTAL, Talla- 
hassee, Fla.; WHIO, Dayton, Ohio; WSPA, 
Spartanburg, S. C; WTMA, Charleston, S. C; 
WSGN, Birmingham, Ala.; WHBS, Hunts- 
ville, Ala. 

DORA-CLAYTON AGENCY, INC. 

405 Mortgage Guarantee Bid., Atlanta 3, Ga. 
Phone: Alpine 1241 

Operators Dora C. Cosse, Clayton J. Cosse 

AM & FM Stations Represented— WSPC, 
Anniston, Ala.; WBCO, Bessemer, Ala 
WEB J, Brewton, Ala.; WHOS, Decatur, Ala., 
WOOF, Dothan, Ala.; WOWL, Florence 
Ala.; WETO, Gadsden, Ala.; WKAB, Mo 
bile, Ala.; WMGY, Montgomery, Ala. 
WPNX, Phenix City, Ala.; WJRD, Tusca 
loosa, Ala.; KDMS, Eldorado, Ark.; KOWL 
Santa Monica, Calif.; WBBQ, Augusta, Ga. 
WDEC, Americus, Ga.; WRFC, Athens, Ga., 
WERD, Atlanta, Ga.; WGAA, Cedartown 
Ga.; WDMG, Douglas, Ga.; WGGA, Gaines 
ville, Ga.; WLAG, Larange, Ga.; WBGR 
Jesup, Ga.; WIBB, Macon, Ga.; WRGA 
Rome, Ga.; WKTG, Thomasville, Ga.; 
WGOV, Valdosta, Ga.; WTNT, Tallahassee, 



• • • 



RADIO-TV STATION REPRESENTATIVES 



• • • 



Fla.; WEEK, Tampa, Fla.; WMIE, Miami, 
Ha.; WOBS, Jacksonville, Ha.; WPCF, 
Panama City, Fla.; WGVM, Greenville, 
Miss.; WJNX, Jackson, Miss.; WVMI, Biloxi, 
Miss.; WVIM, Vicksburg, Miss.; WSKB, Mc- 
Comb, Miss. WLOU, Louisville, Ky.; KENT, 
Shreveport, La.; WRCS, Ahoskie, N. C; 
WABZ, Albemarle, N. C; WHKY, Hickory, 
N. C; WSAT, Salisbury, N. C; WCPS, 
Tarboro, N. C; WGTM, Wilson, N. C; 
WAAA, Winston-Salem, N. C; WFNS, Bur- 
lington, N. C; KFMJ, Tulsa, Okla.; KTOW, 
Oklahoma City, Okla.; WAIM, Anderson, 
S. C; WACA, Camden, S. C; WPAL, 
Charleston, S. C; WDSC, Dillon, S. C; 
WJMX, Florence, S. C; WESC, Greenville, 
S. C; WTYC, Rock Hill, S. C; WCRS, 
Greenwood, S. C; WATO, Oak Ridge, 
Tenn.; WKPT, Kingsport, Tenn.; WSOK, 
Nashville, Tenn.; WDIA, Memphis, Tenn.; 
WDVA, Danville, Va.; Palmetto Network, 
S. C. (Southern Office for Forjoe). 

TV Stations Represented — WKAB-TV, 
Mobile, Ala. 

DEVNEY & CO. 

535 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-5365 

President E. J. Devney 

360 N. Michigan Ave., Chicago, 111. 
Phone: FR 2-0016 

Menager Hal Holman 

Stations Represented — WLAY, Muscle 
Shaels, Ala.; KDMS, El Dorado, Ark; 
WCNX, Middleton, Conn.; WPCF, Panama 
City, Fla.; WSIR, Winter Haven, Fla.; 
WFGM, iFtchburg, Mass.; WGVM, Green- 
ville. Miss.; WATN, Watertown, N. Y.; 
WELS, Kinston, N. C; WEWO, Laurinburg, 
N. C; WONW, Defiance, Ohio; WRJM, 
Newport, R. L; WANS, Anderson, S. C; 
KTFS, Texarkana, Tex.; WINA, Charities- 
ville, Va.; WKEY, Covington, Ky.; WSVA, 
Harrisonburg, Va.; WFHR, Wisconsin Ra- 
pids, Wise; Wisconsin Network, Cotton 
Belt Group; KDAS, Malvern, Ark.; KSMN, 
Mason City, Iowa; KDKD, Clinton, Mo.; 
WYVE, WhythviUe, Va. 

EVERETT-McKINNEY, INC. 

40 E. 49 St., New York 17, N. Y. 
Phone: PLaza 9-3747 

President Max M. Everett 

V-Pres. & Treas R. H. McKinney 

Secretary George Allan 

Sales Mgr Powell H. Ensign 

Branch Offices 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: Superior 7-9052 

Executive-in-Charge Charles Whipple 

111 LaCienega Blvd., Los Angeles 48, Cal. 
Phone: Creslview 5-2022 

Exec.-in-Charge Lee F. O'Connell 

233 Sansome St., San Francisco 4, Cal. 
Phone: Yukon 6-2^96 



Exec.-in-Charge William A. Ayres 

AM & FM Stations Represented— WTBT, 
Hartford, Conn.; WSTC, Stamford, Conn.; 
WD AN, Danville, 111.; WMGA, Moultrie, 
Ala.; WFRP, Savannah, Ga.; KWHK, Hutch- 
inson, Kan.; KSYL, Alexandria, La.; WABI, 
aBngor, Maine; WLAM, Lewiston, Maine; 
WPOR, Portland, Maine; WTVL, Waterville, 
Maine; WBEC, Pittsfield, Mass.; WAAB, 
Worcester, Mass.; WENY, Elmira, N. Y.; 
WHDL, Olean, N. Y.; WEOK, Poughkeepsie, 
N. Y. WHEC, Rochester, N. Y.; WNXT, 
Portsmouth, Ohio; KORE, Eugene, Ore.; 
KFLW, Klamath Falls, Ore.; KSLM, Salem, 
Ore.; WPAM, PottsviUe, Pa.; WRAK, Wil- 
liamsport. Pa.; KUNO, Corpus Christi, Tex.; 
KWTX, Waco, Texas; WLIP, Kenosha, Wis. 

FORJOE & COMPANY, INC. 

29 W. 57th St., New York 19, N. Y. 
Phone: PLaza 5-8501 

President Joseph Bloom 

Gen. Mgr Joseph Ruggiero 

Sales Mgr Bernard Howard 

Accl. Executives Helen Wood, 

Eugene Litt, William Ashley 
Branch Offices 
435 N. Michigan Ave., Chicago 11, 111. 
Phone: Delaware 7-1874 

Manager William Wyatt 

1127 Wilshire Blvd., Los Angeles, Calif. 
Phone: Madison 6-8329 

Manager Lawrence Krasner 

591 Market St., San Francisco 5, Calif. 
Phone: Sutter 1-7569 

Manager Zonabelle Samson 

405 Mortgage Guarantee Bldg., Atlanta, Ga. 
Phone: Alpine 1241 

Co-Manager Clayton Cosse 

Co-Manager Mrs. Dora Cosse 

FREE & PETERS, INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-2700 

President H. Preston Peters 

Exec. V.P Russel Woodward 

Vice-Pres.-TV Lloyd Griffin 

Radio Department 

V.P., Eastern Sis. Mgr Jones Scovern 

Promotion Mgr G. P. Fitzpatrick 

TV Department 

Eastern Sales Manager John W. Brooke 

Promotion Mgr Lorin S. Myers 

Branch Offices 

230 N. Michigan Ave., Chicago 1, 111. 

Phone: Franklin 2-6373 

Vice-Pres John A. Cory 

Radio Department 

Midwest Sales Mgr Arthur W. Bagge 

TV Department 

Midwest Sales Mgr George F. Stanton 

322 Palmer Building, Atlanta 3, Ga. 

Phone: Main 5667 

Mgr Jame« M. Wad« 



233 



RADIO-TV STATION REPRESENTATIVES 



• • • 



3463 IVnohsrot Hldg., Detroit 26, Midi. 
Phone: Woodward 14255 

Mgr W. W. Bryan 

406 W. Tth St^ Fort Worth 2, Texas 
Phone: Fortune 3349 

Mgr Dean Milburn 

6331 HoUvwood Blvd^ Hollywood 28, Cal. 
Phone: 9-2151 

Mgr Hal W. Hoag 

Russ Bldg^ San Francisco, Calif. 
Phone: Suiter 1.3798 

Railio Mgr Wm. A. Morrison 

Television Mgr Richard G. Rothlin 

A^f Stations Represented — KVOD, Den- 
ver. Colo.; kCMB-KHBC, Honolulu-Hilo, 
Hawaii: KDSH. Boise, Idaho; WDZ, De- 
catur, 111.: WMBD. Peoria, 111.; WOWO, 
Fort Wavne, Ind.; WIRE, Indianapolis, Ind.; 
W.\OV,Vincennes, Ind.; WOC, Davenport, 
Iowa; WHO, Des Moines, Iowa; WAVE, 
Loui>ville. Kv.; WBZ-WBZA, Boston- 
Springfield, Mass.; WDSM, Duluth, Minn.; 
WTCN. Minneapolis-St. Paul, Minn.; KMBC- 
KFRM, Kansas City, Mo.; KSD, St. Louis, 
.Mo.; KFAB, Omaha, xNehr.; WGR, Buffalo, 
\. Y.; WFBL, Syracuse, N. Y.; WIST, Char- 
lotte, N. C; WPTF. Raleigh, N. C; WDAY, 
Fargo, .\. D.; KEX. Portland, Ore.; KYW, 
Philadelphia, Pa.; KDKA, Pittsburgh, Pa.; 
WCSC, Charle>ton, S. C; WIS, Columbia, 
S. C; KFDM, Beaumont, Texas; KRIS, 
Corpus Christi. Tex.; WRAP, Fort Worth- 
Dalla-, Tex.; KXYZ, Houston, Tex.; KTSA, 
San Antonio. Tex.; WGH, Norfolk, Va.; 
WDBJ. Roanoke. Va.; KIRO, Seattle. Wash. 

Tl Stations Rrpresented—KRON-TY, San 
Franei^fo, Cal.; KBTV, Denver, Colo.; 
V;TVJ, Miami. Fla.; KGMB-TV, Honolulu, 
Hawaii: WOC-TV, Davenport, Iowa; WAVE- 
TV, Louisville, Kv.; WCCO-TV, Minneapo- 
li-St, Paul. Minn.; KSD-TV, St. Louis, Mo.; 
>XPIX. New York, N. Y.; WCSCTV, 
Charlewion, .S. C.: WRAP-TV, Fort Worth- 
Dallas Texag. 

GILL-PERNA, INC. 

654 Madi-on Av. .. Nf-w York 21, N. Y. 
Phone: TEmpleton 8-4740 

Prei>ident Helen Gill 

Fxer. Vire-Preh John J. F'erna, Jr. 

liranrh Ofjin's 
75 E. Warker Drive, (Chicago, 111. 

Phone: CFntral 6-2420 

2330 W. 3rd .St., Lo- Angelen, r:alif. 

Phone: DL'nkirk 7-43H8 

57 Pohl St., San Francisco, Calif. 

Phone: Sutter l-.''):)68 

W. S. GRANT CO., INC. 

703 Market St., .San Francisco, Calif. 
Phone: EXbrook 2-6685 

r^neral Manager W. S. Grant 

Brunch Offices 

1127 Sun».ei Blvd., Los Angeles, Calif. 

Phone: .Madison 9-2653 



33 W. 42nd St., New York, N. Y. 
Phone: BRyant 9-1374 

612 N. Michigan Ave., Chicago, 111. 
Phone: SUperior 7-8177 
Stations Represented — KBIS, Bakersfield, 
Calif.; KHSL, Chico, Calif.; KMYC, Marys- 
ville, Calif.; KYOS, Merced, Calif.; KTRB, 
Modesto, Calif.; KPRL, Paso Robles, Calif.; 
KEEN, San Jose, Calif.; KVCV, Redding, 
Calif.; WBEX, ChiUicothe, 0.; KVEC, San 
Luis Obispo; KBND, Bend, Ore.; KUIN, 
Grants Pass, Ore.; KSRO, Santa Rosa, Calif.; 
KWC, Ventura, Calif.; KFJI, Klamath 
Falls, Ore.; KYJC, Medford, Ore.; WSKI, 
Montpelier, Vt.; KXRO, Aberdeen, Wash.; 
KENO, Las Vegas, Nev.; KWLK, Long- 
view, Wash.; KTEL, Walla Walla, Wash.; 
WOHI, East Liverpool, O.; WMOH, Hamil- 
ton, O.; WIRY, Plattsburg, N. Y.; KECC, 
Pittsburg, Calif.; KMBY, Monterey, Calif.; 
KWRN, Reno, Nev.; WJEH, Gallipolis, O.; 
WLNH, Laconia, N. H.; WBIW, Bedford, 
Ind.; Aloha Network, Honolulu; KLWN, 
Lawrence, Kans.; KSIR, No Bend, Ore.; 
KRNR, Roseburg, Ore. 

IRENE GRIFFITH 

1341 N. Cahuenga Blvd., Hollywood 28, Calif. 

Phone: Hillside 3912 
Executive-in-charge Irene Griffith 

MELCHOR GUZMAN COMPANY, 
INC. 

45 Rockefeller Plaza, New York 20, N. Y. 
Phone: Circle 7-0624 

Vice-President A. M. Martinez 

Stations Represented in — Bolivia, Brazil, 
Chile, Colombia, Cuba, Dominican Repub- 
lic, Honduras, Mexico, Nicaragua, Panama, 
Peru, Puerto Rico, El Salvador, Uruguay 
and Venezuela. 

TV Station Represented— CMQ-TV Net- 
work, Habana, Matanzas, Camaguey, Santa 
Clara, Santiago (Cuba). 

H-R REPRESENTATIVES, INC. 

405 Lexington Avenue, New York 17, N. Y. 
Phone: MUrray Hill 9-2606 

Pres. & Treas Frank M. Headley 

Exec. Vice-Pres Dwight S. Reed 

Vice-Pres. & Sec Frank E. Pellegrin 

Vice-Pres Carlin S. French 

Vice-Pres Paul R. Weeks 

Vice-Pres Harold Lindley 

Branch Offices 

35 East Wacker Drive, Chicago 1, III. 

Phone: Randolph 6-6431 

Vice-President Dwight S. Reed 

110 Sutter Street, San Francisco, Calif. 
Phone: Exbrook 2-3407 

General Manager James Alspaugh 

Equitable Bldg., Hollywood, Calif. 
Phone: Granite 1480 

V.P.-Gen. Mgr Harold Lindley 

AH^ & FM Stations Represented— KMFC, 



234 



• • • 



RADIO-TV STATION REPRESENTATIVES 



• • • 



Los Angeles, Calif.; KJBS, Sa nFrancisco, 
Calif.; WONS, Hartford, Conn.; WELI, 
New Haven, Conn.; WTSP, St. Petersburg, 
Fla.; WROK, Rockford, HI.; KXXX, Colby, 
Kan.; KNOE, Monroe, La.; WNOE, New 
Orleans, La.; WNAC, Boston, Mass.; WJIM, 
Lansing, Mich.; KMMJ, Grand Island, Neb.; 
WOR, New York, N. Y.; WWNC, AsheviUe, 
N. C; WSOC, Charlotte, N. C; WJW, 
Cleveland, Ohio; WCOL, Columbus, Ohio; 
WING, Dayton, Ohio; WLOK, Lima, Ohio; 
WIZE, Springfield, Ohio; WFBG, Altoona, 
Pa.; WIKK, Erie, Pa.; WHUM, Reading, 
Pa.; WEAN, Providence, R. I.; WMSC, Co- 
lumbia, S. C; KTHT, Houston, Texas; The 
Yankee Network. (West Coast Representa- 
tion only.) 

TV Stations Represenetd — WNAC -TV, 
Boston, Mass.; WJIM-TV, Lansing, Mich.; 
WOR-TV, New York, N. Y.; WHUM-TV, 
Reading, Pa. (West Coast Representation 
only.) 

HARRINGTON, RIGHTER & 

PARSONS, INC. 

347 Madison Ave., New York 17, N. Y. 

Pkone: LE 2-1741 

TV Department 

President John E. Harrington, Jr. 

Vice Pres Volney Righter 

Vice Pres James O. Parsons, Jr. 

Acct. Executive John F. Dickinson 

Acct. Executive Burton Adams 

Acct. Executive Maurice Rashbaum, Jr. 

Branch Office 

Tribune Tower, (!]hicago. 111. 

Phone: Whitehall 4-0074 

Executive-in-charge Carroll R. Layman 

Russ Bldg., San Francisco, Calif. 
Phone: Sutter 1-4125 

Executive-in-charge Franklin Dougherty 

TV Stations Represented— WLTY, Atlanta, 
Ga.; WAAM, Baltimore, Md.; WDAF-TV, 
Kansas City, Mo.; WBEN-TV, Buffalo, N. Y.; 
WFMY-TV, Grfeensboro, N. C; WTMJ-TV, 
Milwaukee, Wise. 

HEADLEY-REED COMPANY 

420 Lexington Ave., New York 17, N. Y. 
Phone: MUrrav Hill 5-8701 

President Frank W. Miller, Sr. 

Vice-President Chg. TV... William B. Faber 

Vice President Sterling Beeson 

Vice-President John W. Wrath 

Secy.-Treas Frank W. Miller, Jr. 

Branch Offices 
230 N. Michigan Ave., Chicago 1, 111. 

Executive-in-charge John W. Wrath 

Palmer Bldg., Atlanta 3, Ga. 

Executive-in-charge Eli W. Sweatman 

300 Montgomery St., San Francisco 4, Cal. 

Executive-in-charge Ralph W. Mitchell 

Taft Bldg., Hollywood, Cal. 

Executive-in-charge Clark N. Barnes 

Lincoln-Liberty Bldg., Philadelphia, Pa. 



Executive-in-charge Robert S. Dome 

AM & FM Stations Represented— W ALA, 
Mobile, Ala.; WSFA, Montgomery, Ala.; 
KSFO, San Francisco, Calif.; WKAT, Miami, 
Fla.; WRDW, Augusta, Ga.; WDAK, Colum- 
bus, Ga.; WBML, Macon, Ga.; WEEK, Pe- 
oria, 111.; WGL, Ft. Wayne, Ind.; KWWL, 
Waterloo, Iowa; WSAR, Fall River, Mass.; 
WORC, Worcester, Mass; WKMH, Dearborn, 
Mich.; WKHM, Jackson, Mich.; WSAM, 
Saginaw, Mich.; WTOK, Meridian, Miss.; 
KFEQ, St. Joseph, Mo.; WHLD, Niagara 
Falls, N. Y.; WSYR, Syracuse, N. Y.; WTRY, 
Troy, N. Y.; WFAS, White Plains, N. Y.; 
WSJS, Winston-Salem, N. C; WHK, Cleve- 
land, Ohio; WONE, Dayton, Ohio; WTOD, 
Toledo, Ohio; WSAN, AUentown, Pa.; 
WLAN, Lancaster, Pa.; WEEU, Reading, 
Pa.; WBHE, Wilkes-Barre, Pa.; WSCR, 
Scranton, Pa.; WHIM, Providence, R. I.; 
WCOS, Columbia, S. C; KOTA, Rapid City, 
S. D.; WAPO, Chattanooga, Tenn.; WKOW, 
Madison, Wise; WEMP, Milwaukee, Wise; 
WFMJ, Youngstown, Ohio ; WSCR, Scranton, 
Pa.; WERE, Wilkes-Barre, Pa. 

TV Stations Represented — WEEK-TV, 
Peoria, 111.; KFEQ-TV, St. Joseph, Mo.; 
WSYR-TV, Syracuse, N .Y.; WTVN, Colum- 
bus, Ohio; WFMJ-TV, Youngstown, Ohio; 
WICU, Erie, Pa.; WCOS-TV, Columbia, 
S. C; WBRE-TV, Wilkes-Barre, Pa. 

GEORGE P. HOLLINGBERY CO. 

307 N. Michigan Ave., Chicago 10, 111. 
Phone: Andover 3-2636 

President George P. HoUingbery 

Branch Offices 

500 Fifth Ave., New York 18, N. Y. 

Phone: BRyant 9-3960 

Executive-in-charge F. E. Spencer, Jr. 

411 W. 5th St., Los Angeles 13, Calif. 
Phone: Madison 6-3633 

Executive-in-charge Harry H. Wise, Jr. 

400 Montgomery St. San Francisco 4, Calif. 
Phone: Douglas 2-7192 

Executive-in-charge George E. Lindman 

233 Peachtree St., Adanta 3, Ga. 
Phone: Cypress 1489 

Executive-in-charge Richard N. Hunter 

AM & FM Stations Represented— WAD C, 
Akron, Ohio; WAEB, AUentown, Pa.; 
WOXI, Atlanta, Ga.; WJBF, Augusta, Ga.; 
KPMC, Bakersfield, Calif.; WJBO, Baton 
Rouge, La.; WBCM, Bay City, Mich.; 
WINR, Binghamton, N. Y.; KGEM, Boise, 
Idaho; WRBL, Columbus, Ga. ; WBTM. Dan- 
ville, Va.; WHIO, Dayton, Ohio; WWJ, 
Detroit, Mich.; WEBC, Duluth, Minn.; 
KTSM, El Paso, Texas; WEAU,Eau Claire, 
Wise • WJPS, Evansville, Ind.; KYNO, 
Fresni, Calif.; WBIG, Greensboro N C. ; 
KPOA, Honolulu, Hawaii; WJDX^Jack- 
son. Miss.; KGHI, Little Rock, Ark.; WYVA, 
Lynchburg, Va.; WISC, Madi»on, Wise; 



235 



RADIO-TV STATION REPRESENTATIVES 



VlOn. Miami. Ha.: WQUA, Moline, 111.; 
VSIX, Nashville, Trim.: WWEZ. Nrw Or- 
Iran*. la.: KOOI-. Phomix, Ariz.: WJAS, 
Pitt»l>urpli. Pa.: KOLO. Hrno, \ev.: WHAM, 
Rorhrvtrr, N. Y.: Kl 1 A, Salt Lake City, 
rtah: KITO, San Hernanlino. Calif.: KIST, 
Santa Harahara. Calif.: WARM, Scranton, 
Pa.: KM. Soaitir, Wa>h.: KSCJ, Cioux Citv, 
Iowa: WORD. Sparlanl.urp, S. C; WSPR, 
Springfi.lH, Maps.: K(;BX, Sprinpfield, Mo.; 
KSTN, Storkton. Calif.: KCNA, Tucson, 
Arir.; Arrowhead Network. 

ry Stations Represvnted—KKTY, Colo- 
rado Springs, Colo.: WHIO-TV, Davton, 
Ohio; WWJ.TV, Detroit. Mich.: KTSM-TV. 
El Paso, Texas: WLVA-TV, Lvnchbiir?, Va.; 
KE'iT, Santa Barbara, Calif.; KITO-TV, 
San Bernardino, ('alif. ; WWLP, Springfield, 
Mass.: WHAM-TV, Rochester, N. Y. 

HAL HOLMAN COMPANY 

360 N. Michigan Ave., Chicago 1, III. 
Phone: FRanklin 2-0016 

Owner Hal Holman 

Branch Offices 

535 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-5365 

Execiitive-in-charge Ed Devney 

6381 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: Hywd. 9-5408 

Manager Tracy Moore 

79 Post St., San Francisco 4, Calif. 
Phone: Exbrk 2-8033 

Manager Tracy Moore 

A\J & FM Stations Represented— WGCW, 
Selma, Ala.; WLBS, Birmingham, Ala.; 
KIUP, Durango, Colo.; KGLN, Glenwood 
SpringH, Colo.; KFXJ, Grand Junction, 
Colo.; KFKA, Greeley, Colo.; WAYX, Way- 
rro8S Ga.; KWAL, Wallace, Idaho; WCAZ, 
Carthage, 111.; WJIOW, Clinton, 111.; WLBH- 
AM & IM, Mattoon, 111.; WLDS-AM & FM, 
Jacksonville, IH.; WJOL, Joliet, III.; WKAN, 
Kankakei-, HI.; WVLN. Olncy, 111.; WSIV, 
iVkin, III.; WLBC-AM & FM, Muncie, Ind.; 
WKAM, Warsaw, Ind.; KGAR, Garden City, 
Kan.; KJCK, Junction C:ity, Kan.; WHIR, 
Danville, Ky.; WMIK, Middlesboro, Ky.; 
WTCM, Traverse City, Mich.; WATT, Cadil- 
lac, Mirh.; WATZ, Alpena, Mich.; WMBN, 
IVtoskey, Mich.; WATC, Gaylord, Mich.; 
WHFB-AM & FM, Benton Harbor, Mich.; 
WIBM, Jackson, Mich.; WCEN, Mount 
Pleasant, Mich.; WMUS, Mijvkegon. Mich.; 
KGFW, Kearney, Ncbr.; KNKB, Scottftbluff, 
>'hr.; KICA, Clovi., N. Mex.; WLEC, San- 
'" Kh^j, Deadwood, S. Dak.; 

ro, Tenn.; WCRK, Mor- 
M ..v.r.. i.r.r..: w J PR, Paris, Tenn.; KFIZ, 
fond du Lac, Wi^c; WSPT, Stevens Point, 
'Xi-c; WAUX, Waukesha, Wise. 

Ty Staliona Represented — WLBC-TV 

Munrif.. Ind. ' 



INDIE SALES, INC. 

60 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-4813 

President Jack Koste 

Branch Offices 

228 N. LaSalle St., Chicago 1, 111. 

Phone: STate 5096 

5225 Wilshire Blvd., Los Angeles 36, Calif. 

Phone: YOrk 8812 

681 Market St., San Francisco 5, Calif. 

Phone: YUkon 6-9621 

Park Ave. Bldg., Detroit 26, Mich. 

Phone: WOodward 2-7298 

INTER-AMERICAN PUBLICATIONS, 
INC. 

545 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-0866 

President Angel Ramos 

Vice-President Jose Oviedo 

Secretary Frank Navarro 

Stations Represented — WKAQ, San Juan, 
P. R.; WKJB, Mayaguez, P. R.; WJAB, 
Ponce, P. R. 

INTERSTATE UNITED NEWSPAPERS 
—RADIO DIVISION 

545 Fifth Ave., New York, N. Y. 
Phone: MUrray Hill 2-5452 

Mgr. Radio Div J. Wootton 

Branch Offices 

25 East Jackson Blvd., Chicago, 111. 

Phone: WEbster 9-7260 

Manager L. J. Pollard 

THE KATZ AGENCY, INC. 

488 Madison Ave., New York 22, N. Y. 
Phone: PLaza 9-4460 

President Eugene Katz 

V.P., Dir. of Sales Policy. . .George W. Brett 

Treasurer Morris J. Beck 

Sales Manager Morris S. Kellner 

Director of TV Edward Codel 

Sales Mgr. (TV) Scott Donahue 

Branch Offices 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: Central 6-7343 

Vice-President G. H. Gunst 

Penobscot Bldg., Detroit, Mich. 
Phone: Woodward 3-8420 

Manager R. Bateman 

Bryant Bldg,, Kansas City 6. Kans. 
Phone: Victor 7095 

Manager T. J. Flanagan, Jr. 

22 Marietta St., Altanta 3, Ga. 
Phone: Alpine 1637 

Manager Keith Byerly 

505 N. Ervay St., Dallas 1, Texas 
Phone: Riverside 4036 

Manager D. Rutledge 

Ru88 Bldg., San Francisco 4, Calif. 

Phone: Sutter 1-7434 

Manager Stanley J. Ruelman 



236 



• • • 



RADIO-TV STATION REPRESENTATIVES 



• • • 



530 W. Sixth St., Los Angeles 14, Calif. 

Phone: Tucker 3219 

Manager Richard Hasbrook 

AM & FM Stations Represented— KFB.O, 
Phoenix, Ariz.; KLZ, Denver, Colo.; WNHC, 
New Haven, Conn.; WMAL, Washington, 
D. C; WGBS, Miami, Fla.; WDAE, Tampa, 
Fla.; WAGA, Atlanta, Ga.; WMAZ, Macon, 
Ga.; WTOC, Savannah, Ga.; KGU, Honolulu, 
Hawaii; WEOA, Evansville, Ind.; WFBM, 
Indianapolis, Ind.; WMT, Cedar Rapids, 
Iowa; KRNT, Des Moines, Iowa; WWL, New 
Orleans, La.; WJBK, Detroit, Mich.; WFDF, 
Flint, Mich.; WOOD, Grand Rapids, Mich.; 
KCMO, Kansas City, Mo.; KWK, St. Louis, 
Mo.; KGHL, Billings, Mont.; WXKW, Al- 
bany, N. Y.; WEBR, Buffalo, N. Y.; WKRC, 
Cincinnati, Ohio; WSPD, Toledo, Ohio; 
WKY, Oklahoma City, Okla.; WFIL, Phila- 
delphia, Pa.; WCAE, Pittsburgh, Pa.; 
WNAX, Yankton, S. D.; WLAC, Nashville, 
Tenn.; WREC, Memphis, Tenn.; KHQ, Spo- 
kane, Wash.; WHIS, Bluefield, W. Va.; 
WMMN, Fairmont, W. Va.; WSAZ, Hunting- 
ton, W. Va.; WISN, Milwaukee, Wise. 

TV Stations Represented— KPUO, Phoe- 
nix, Ariz.; KLAC-TV, Los Angeles, Calif.; 
KPIX, San Francisco, Calif.; WNHC-TV, 
New Haven, Conn.; WMAL-TV, Washington, 
D. C; WAGA-TV, Atlanta, Ga.; WFBM-TV, 
Indiannapolis, Ind.; KVTV, Sioux City, 
Iowa; WMAR-TV, Baltimore, Md.; WJBK- 
TV, Detroit, Mich.; WOOD-TV, Grand Ra- 
pds, Mich.; WJTV, Jackson, Miss; WHEN, 
Syracuse, N. Y.; WKRC-TV, Cincinnati, 
Ohio; WXEL, Cleveland, Ohio; WSPD-TV, 
Toledo, Ohio; WKY-TV, Oklahoma City, 
Okla.; WJAC-TV, Johnstown, Pa.; WFIL-TV, 
Philadelphia, Pa.; KEYL, San Antonio, 
Texas; KHQ-TV, Spokane, Wash.; WSAZ- 
TV, Huntington, W. Va. 

JOHN KEATING 

414 Alderway Bldg., Portland 5, Ore. 
Phone: Beacon 4107 

Manager Don P. Motter 

Stations Represented— OREGON : KVAS, 
Astoria; KBKR, Baker; KBND, Bend; 
KFJI, Klamath Falls; KLBM, La Grande; 
KMED, Medford; KNPT, Newport, KODL, 
The Dalles; KOOS, Coos Bay; KOBE, Eu- 
gene; KRNR, Roseburg; KRUL, Corvallis; 
KSLM, Salem; KSRV, Ontario; KTIL, Til- 
lamook; KUIN, Grant Pass; KWIL, Albany; 
KWIN, Ashland; KWRC, Pendleton; WASH- 
INGTON: KELA, Centralia; KGA, Spo- 
kane; KGY, Olympia; KIT, Yakima; KMO, 
Tacoma; KOMW, Omak; KONP, Port An- 
geles; KPKW, Pasco; KPQ, Wenatchee; 
KTEL, Walla Walla; KVAN, Vancouver, 
KVOS, Bellingham; KELS, Longview; 
KAPA, Raymond; KRSC, Seattle; KBKW, 
Aberdeen; IDAHO: KFXD, Nampa; KRLC, 
Lewiston. 



KEENAN, HUNTER and DIETRICH 

235 Montgomery St., San Francisco 4, Calif. 
Phone: DOuglas 2-1323 

Pres. Mgr W. Hubbard Keenan 

Branch Office 

638 S. Van Ness Ave., Los Angeles, Calif. 

Phone: DUnkirk 2-8458 

Vice-Pres., Mgr George G. Dietrich 

THE KENNEDY CO. 

1404 Lincoln-Liberty Bldg., Phila. 7, Pa. 

Phone: RIttenhouse 6-8546 
Executive Personnel — Malcolm E. Ken- 
nedy, Foster G. Bowen, Kathryn B. Peters. 

Branch Office 

342 Madison Ave., New York 17, N. Y. 

Phone: VAnderbilt 6-0492 

Executive-in-charge Foster G. Bowen 

AM Stations Represented — WFPG— AM 
and TV— Atlantic City, N. J.; WBUD, Tren- 
ton, N. J.; WWBZ, Vineland, N. J.; WCAM, 
Camden, N. J. 

KETTELL-CARTER 

John Hancock Bldg., Boston 16, Mass. 
Phone: Liberty 2-5799 

Partner Elmer Kettell 

Partner Marjorie Carter 

AM & FM Stations Represented— WABI, 
Bangor, WLAM, Lewiston, WTVL, Water- 
ville. Me.; WFEA, Manchester, WKNE, 
Keene, WKXL, Concord, N. H.; WHEB, 
Portsmouth, N. H.; WLNH, Laconia, WMOU, 
Berlin, N. H.; WAGE, Chicopee, WALE, 
Fall River; WBEC, Pittsfield; WCAP, 
Lowell, Mass.; WEIM, Fitchburg, Mass.; 
WHAV, Haverhill, Mass.; WKOX, Framing- 
ham, Mass.; WORC, Worcester, Mass.; 
WHWB, Rutland, Vt.; WIKE, Newport, Vt.; 
WTWN, St. Johnsbury, Vt.; WHIM, Provi- 
dence, R. I.; WBRY, Watebury, Conn.; 
WCCC, Hartford, Conn.; WHCU, Ithaca, 
N. Y.; WSYR, Syracuse, N. Y.; WKBU, 
Corpus Chritsi, Texas; North Eastern Broad- 
casting System; Pine Tree Group of Maine; 
New Hampshire Group; Bay State Group of 
Mass. 

TV Stations Represented — WSYR-TV, 
Syracuse, N. Y. 

A. LEWIS KING 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-8276 

Proprietor A. Lewis King 

Stations Represented — WBNX, New York, 
N. Y.; WVNJ, Newark, N. J. (non-exclusive). 

ORVILLE LAWSON & ASSOC 

935 N'Western Bank Bldg., Minneapolis 2, 

Minn. 

Phone: Geneva 9631 

Owner Orville F. Lawson 

Office Manager Lillian Carney 



237 



• • 



RADIO-TV STATION REPRESENTATIVES 



• • • 



JOSEPH HERSHEY McGILLVRA, INC. 

3M) Matlison Ave., Now York 17, N. Y. 
Phone: MUrray Hill 2-8755 

Pre«ident Joseph H. McGillvra 

Branch Offices 

185 N. \Vaba>h Ave., Chicujjo 1, III. 

Phone: Slate 2-5282 

\\P. & Manager Hub Jackson 

111 N. L;i Cienpa Blvd., Beverlv Hills, Calif. 
Phone: nr;Mlsha>v 2-4727 

\fanaper L«'e F. O'Connell 

233 Sansioiiie St., San Kranrisco 4, (lalif. 

Phone: Yl kon 6-2<)8l 

Nlan.ij:«r \\ illiam A. Ayres 

ROBERT MEEKER ASSOCIATES INC. 

521 I ifth Ave New York 17, N. Y. 
Phone: MUrray Hill 2-2170 

President Robert D. C. Meeker 

^^^tern Manager Loui.s J. F. Moore 

.\rcount Kxer Edgar B. Filion 

Account Fxer Byron Goodell 

Branch Offices 

333 N. Michigan Ave^ Chicago 1, 111. 

Phone: CE 6-1742 

Manager Carl F-J Jewett 

8 West King St., Lancaster, Pa. 
Phone: Lan. 5251 

Manager Glenn Lau 

6381 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HO 9-5408 

West Coast Manager Tracy Moore 

Russ Building, San Francisco, Calif. 
Phone: YUkon 6-4940 

Manager Don Pontius 

AM & FM Stations Rei>resented—KBl(r, 
Los Angele^. Calif., KMOI), Modesto, Calif.; 
KCRA, Sacramento, Calif.; WDEL, Wil- 
inington, Del.; ^ JNf). West Palm Beach, 
Ha.: NXI)>XS, Champaign, HI.; WTTS, 
HIooriiiiiKton, Ind.; \X BAT. Marion. Ind.; 
NXKB\. Hichmond, Ind.; \X DBQ, Dubuque, 
lov^a; \XS^)N, Henderson, Ky.; WHOP, 
Hopkin-on. Ky.; \X PAD. Paducah, Ky.; 
NX VOL, Lafayette, La.; WKBZ, Muskegon, 
Mich.; KATK, Albert Lea, Minn.; KYSM, 
1 L.no. Minn.; KBOC, Kochenter, Minn.; 
i li, Joplin. Mo.; KODY, North Platte, 
N-i..: \XKNK, Keene, N. H.; WCLI, Corn- 
ing. N. Y.; \XJTN, Jamestown, N. Y.; 
VIKNY, Kingston, N .Y.; WGAT, Utica, 
N. Y.; NXIfKK, Akron, Ohio; WCLT, New- 
ark, Ohio; KL(,N, Eugene, Ore.; KMED, 
Medford, Ore.; KGON, Portland, Ore.; 
NXHOL, Allentown, Pa.; WHTA, Altoona, 
Pa.; U EST. flaMon, Pa.; WKBO, Harrisburg, 
Pa.; )XAZL, Hazleton, Pa.; Wr;AL, Lan- 
' r. Pa.: UKST, New Castle, Pa.; WRAW, 
if. if. Pa.; WMB.S, Uniontown, Pa.; 
i;K, York, Pa.; KVOS, Bellingham, 
^ h; KWH:, Kennewick, Wash.; KP(), 
A .-Matcher, Wash.; WGKV, Charleston, W. 
Va.; WHBY, Appl#fton, Wis.; WSAU, Wau- 
sau. Wis. 



TV Stations Represented— DEL-TY, Wil- 
mington, Del; WTTV, Bloomington-India- 
napolis, Ind.; WLEV-TV, Bethlehem-Allen- 
town-Easion, Va.; WGAL-TV, Lancaster, Pa.; 
WKST-TV, New Castle, Pa.; WSON-TV, 
Henderson, Ky.-Evansville, Ind. 

CLYDE MELVILLE CO. 

402 Melba Bldg., Dallas, Tex. 
Phone: Sterling 1558 

Owner Clyde Melville 

Stations Represented — KAMQ, Aniarillo, 
Texas; KTXN, Austin, Texas; KRUN, Bal- 
linger, Texas; KTXC, Big Spring, Texas; 
KSTB, Breckenridge, Texas; KICA, Clovis, 
New Mexico; KSTA, Coleman Texas; 
KDMS, El Dorada, Arkansas; KGAF, Gaines- 
ville, Texas; WGVM, Greenville, Mississip- 
pi; KHBR, HiUsboro, Texas; KSEL, Lub- 
bock, Texas; KDAS, Malvern, Arkansas; 
WHHM, Memphis, Tennessee; KGNB, New 
Braunfels, Texas; KCNY, San Marces, Texas; 
KTFS, Texarkana, Texas-Arkansas; KTNM, 
Tucumcari, New Mexico; XEO, Brownsville- 
Matamoros; XEOR, McAllen-Reynosa; The 
Cotton Belt Group. 

NATIONAL BROADCAST SALES 

222 Simcoe St., Toronto, Ontario 
Phone: EMpire 6-3718 

General Manager R. A. Leslie 

Commercial Manager W. C. Tierney 

Branch Office 

1396 St. Catherine St., W., Montreal 

Phone: UNiversity 6-1538 

Manager E. F. Kavanagh 

AM & FM Stations Represented— CKWS, 
Kingston, Ontario; CJKL, Kirkland Lake, 
Ontario ; CFCH, North Bay, Ontario ; CKOY, 
Ottawa, Ontario; CHEX, Peterborough, On- 
tario; CKGB, Timmins, Ontario; CJFX, 
Antigonish, Nova Scotia; CFBC, Saint John, 
New Brunswick; CHUB, Nanaimo, British 
Columbia; CKNW, New Westminster, Brit- 
ish Columbia; CJAV, Port Alberni, British 
Columbia. 

NATIONAL BROADCASTING 
COMPANY 

National Spot Sales Division 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 7-8300 

Director Thomas B. McFadden 

Sales Dvlp., Adv., Prom H. W. Shepard 

Nat. Manager, TV John Reber 

Nat. Manager, Radio William Davidson 

Mgr. Represented Stations Richard Close 

Sales Service Mgr Caroline Herbert 

Eastern Sales Mgr. (TV) . . . .Luellen Stearns 

East. Sales Mgr. (Rad.) . .Joseph Goodfellow 

Branch Offices 

Merchandise Mart, Chicago 54, 111. 

Phone: SUperior 7-8300 

Central Radio Sales Mgr Robert Flanagan 

Central TV Sales Mgr Robert Ewing 



238 



• • • 



RADrO-TV STATION REPRESENTATIVES 



• • • 



NBC Bldg., Cleveland 4, Ohio 
Phone: Cherry 0942 

Radio Sales Mgr Robert Miller 

TV Sales Representative John C. Treacy 

Sunset & Vine, Hollywood 28, Calif. 
Phone: Hollywood 9-6161 

Sales Rep. (Radio) William McDaniel 

Sales Rep. (TV) Walter Davidson 

NBC Bldg., San Francisco 2, Calif. 
Phone: Greystone 4-8700 

Sales Rep, (Radio) Heber Smith 

Sales Rep. (TV) Carl Nielsen 

AM & FM Stations Represented— WNBC, 
New York, N. Y.; WMAQ, Chicago, 111.; 
WTAM, Cleveland, O.; WRC, Washington, 
D. C; KNBC, San Francisco, Calif.; KOA, 
Denver, Col. 

TV Stations Represented— WNBT, New 
York, N. Y.; WNBQ, Chicago, 111.; WPTZ, 
Philadelphia, Pa.; KNBH, Hollywood, Calif.; 
WNBK, Cleveland, 0.; WNBW, Washington, 
D. C; WBZ-TV, Boston, Mass.; WRGB, 
Schenectady, N. Y.; KPTV, Portland, Ore. 

NATIONAL TIME SALES 

17 E. 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0810 

Sales Manager Arthur Gordon 

Asst. Sales Mgr Robert J. Kizer 

Branch Office 

35 E. Wacker Drive, Chicago, 111. 

Phone: STate 2-7942 

Manager Paul Elsberry 

2647 Bryant Ave., N., Minneapolis, Minn. 
Phone: HY 8639 

Manager J. Frank Johns 

627 S. Lafayette Park PL, Los Angeles 5, Cal. 
Phone: DU 3200 

Manager Harlan G. Oakes 

260 Farrell St., San Francisco, Calif. 

Phone: YUkon 6-5936 

Manager Burt Bcggs 

HARLAN G. OAKES & ASSOCIATES 

26 O'Farrell St., San Francisco, Calif. 
Phone: YUkon 6-5936 
Branch Offices 
307 N. Michigan, Chicago, 111. 
Phone: CEntral 6-4437 
672 S. Lafayette Park PL, Los Angeles, Calif. 
Phone: DUnkirk 2-3200 
17 E. 42nd St., New York 17, N. Y. 
Phone: MUrray HiU 2-0810 
Stations Represented — Texas Spanish Lan- 
guage Group — XEO, Matamoros; XEOR, 
Reynosa, Tam, (Brownsville-McAllen Tex.). 
KCOR, San Antonio, KTXN, Austin, Tex.; 
KUNO, Corpus Christi, Tex.; KIFN, Phoe- 
nix, Ariz.; XED, Mexicali, B. C. (Calexico, 
Calif.) ; KEXO, Grand Junction, Col.; CFQC, 
Saskatoon, Sask.; CFRN, Edmonton, Alta.; 
CFCN, Calgary, Aha.; XEAS, Neuvo, Laredo, 
Tam, (Laredo, Tex.) ; XEJ, Ciudad Juarez, 
Chih., (El Paso, Tex.); KOPO, Tucson, 
Ariz; XEAC, Tijuana, B. C. 



OROZCO BROADCASTING CO. 

127 S. Bway., Los Angeles, Cal. 
Phone: MAdison 8364 

PAN AMERICAN BROADCASTING 
CO. 

17 East 42nd St., New York 17, N. Y. 

Phone: MU 2-0810 

Vice-President Eugene Bernald 

Manager Arthur Gordon 

Asst. Mgr Robt. J. Kizer 

Branch Offices 
35 E. Wacker Dr., Chicago 1, 111. 

Phone: Stale 2-7942 

Executive-in-charge Paul Elsberry 

672 S. Lafayette Pk. PL, Los Angeles 5, Calif. 

Phone: DU 2-3200 

Executive-in-charge Harlan Oakes 

26 O'Farrell St., San Francisco, Calif. 

Phone: YU 6-5936 

Executive-in-charge Burt Beggs 

AM & FM Stations Represented- AFRICA, 
South Africa, Tangier, Morocco, Mozam- 
bique, Angola; Liberia; ASIA: India, China, 
Philippines, Pakistan, Goa; EUROPE: 
France, Belgium, Portugal, England, Saar, 
Germany; SOUTH AMERICA: Bolivia, 
Chile, Colombia, Ecuador, Dutch Guiana, 
Paraguay, Venezuela, Peru; CENTRAL 
AMERICA: Parbados, Costa Rica, Domini- 
can Republic, El Salvador, Haiti, Honduras, 
Jamaica, Mexico, Nicaragua, Panama, Puerto 
Rico; MISC. AREAS: Fiji Islands, Australia. 

JOHN E. PEARSON CO. 

250 Park Ave., New York 17, N. Y. 
Phone: PLaza 1-3366 

Owner John E. Pearson 

Account Executives Russel Walker, 

William M. Wilson, Ray Henze 

John E. Pearson Television, Inc. 

President John E. Pearson 

Vice-President Russel Walker 

Vice-President William M. Wilson 

Vice-President Frank Reed 

Vice-President James Bowden 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: State 2-7494 

Executive-in-charge Frank Reed 

2330 W. 3rd St., Los Angeles 5, Calif. 
Phone: Dunkirk 74388 

Executive-in-charge R. W. Walker 

57 Post St., San Francisco 4, Calif. 
Phone: Sutter 1-5568 

Executive-in-charge Rogers Parratt 

1406 Northwestern Bank Bldg., 
Minneapolis, Minn. 
Phone: Lincoln 5689 

Exec.-in-chg James D. Bowden 

■ 13121/^ Commerce St., Dallas, Texas 
Phone: PRospect 3723 
Executive-in-charge Robert Baird 



239 



it * if 



RADIO-TV STATION REPRESENTATIVES 



• • • 



JOHN R PERRY ASSOCIATES 

128 L. SMh St., Now York 22, N. Y. 
Phone: ELdorodo 5-3197 

Cenenl Manager Wm. K. Dorman 

Branch Offices 

122 S. Michigan Ave., Chicaso 3, III. 

Phone: Harrison 7-8085 

Execolivc-in-Chsrge F. W. Thurnau 

12 S. 12ih St., Philadelphia 7, Pa. 
Phone: Walnut 2-3555 

Excculive-in-Charge Robert Hitchings 

Room 8-150, General Motors Bldg., Detroit 2, 

Mich. 

Phone: Trinity 51803 

Execulive-in-Charge John F. Cole 

Georgia Savings Bank RIdg.. Atlanta, Ga. 
Phone: ALpine 7892 

Exerutive-in-charpe Francis A. Milliean 

2978 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: Dunkirk 8-8158 

Executiv«'-in-rharp»' V. E. Atkinson 

5 3d St., San Francisco 3, Calif. 
Phone: Garfield 1-6740 

Execulive-in-rharge Burton L, Becgs 

AM & FM Stations Represented— WDLP, 
Panama Citv, WWPG, Palm Beach, WJHP, 
Jacksonville, WCOA, Pensacola, WNDB, 
Daytona Beach, WTMC, Ocala, WKWF, Key 
West, Fla. 

EDWARD PETRY & CO., INC. 

488 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-0200 

Radio Department 

President Edward Petry 

Exce. Vice-Pres Edward E. Voynow 

Vin-.President H. E. Ringgold 

Eahlern Sales Mgr Lawrmrr Field 

Sales Prom. Mgr Seth Dennie 

A*Bt. Sales Prom. Mgr Thos. B. Ellsworth 

Research Mgr William H. Steese 

TV Department 

VP., Eastern Sale- Mgr H. E. Ringgold 

Sales Prom. Mgr Robert L. Hutton, Jr. 

Research Mgr Howard L. Selger 

Branch Offices 

400 N. Michigan Ave., Chicago 11, III. 

Phone: WHitehall 4-0011 

Exec. V-P Edward E. Voynow 

Sales Mgr. ^Radio) John Ashenhurst 

Sales Mjfr. (T\) Louis A. Smith 

Genl. Motors Bldg., Detroit 2, Mich. 

Phone: Trinity 5-1035 

Executives: William Cartwright (AM), 

Franklin M. Walker (TV) 

Ru»s Bldg., San Francisco 4, Cal. 

r*hone: YUkon 2-3631 

Executives Earle H. Smitli r AM) 

Edward L. Smith (TV) 

523 W. .Sixth St.. I.OH Angeles 14, Calif. 

Exec-In-Chi ...Charles G. Matson 

E. I). Larimer r TV) 

I'hontt: Michigan 9227 

?15 Olive St.. St. Louis 3, Mo. 



Exec.-in-Charge George Kercher (AM) 

Richard Hughes (TV) 

Phone: Chestnut 7191 

Life of America Bldg., Wood & Akard Sts. 

Dallas 2, Texas 

Phone: PRospect 3593 

Execs.-in-Chg Buell Herman (AM) 

Richard E. Drummy, Jr. (TV) 

AM & FM Stations Represented— W SB, 
Atlanta, Ga.; WBAL, Baltimore, Md.; 
WFAA, Dallas-Ft. Worth, Texas; KSO, Des 
Moines, Iowa; KOA, Denver, Col.; KARM, 
Fresno, Calif.; KPRC, Houston, Texas; 
KFOR, Lincoln, Neb.; KARK, Little Rock, 
Ark.; KECA, Los Angeles, Calif.; KSTP, 
Minneapolis-St. Paul, Minn.; WSM, Nash- 
ville, Tenn.; WSMB, New Orleans, La.; 
WABC, New York, N. Y.; WTAR, Norfolk, 
Va.; KOIL, Omaha, Neb.; WIF, Philadel- 
phia, Pa.; KGW, Portland, Ore.; WRNL, 
Richmond, Va.; WOAI, San Antonio, Texas; 
KGO, San Francisco, Calif.; KOMO, Seattle, 
Wash.; KTBS, Shreveport, La.; KGA, Spo- 
kane, Wash.; WHAS, Springfield, Mass.; 
KVOO, Tulsa, Okla.; KFH, Wichita, Kan.; 
Texas Quality Network, 

TV Stations Represented— WSB-TY, At- 
lanta, Ga.; WBAL-TV, Baltimore, Md.; 
WFAA-TV, Dallas, Texas; KPRC-TV, Hous- 
ton, Texas; KECA-TV, Los Angeles, Calif.; 
KSTR-TV, Minneapolis-St. Paul, Minn.; 
WSM-TV, Nashville, Tenn.; WABC-TV, New 
York, N. Y.; WTAR-TV, Norfolk, Va.; 
WOAI-TV, San Antonio, Texas; KGO-TV, 
San Francisco, Calif.; KOTV, Tulsa, Okla.; 
KMTV, Omaha, Neb.; ETV, Tijuana-San 
Diego, Calif. 

RADIO REPRESENTATIVES, INC. 

480 Lexington Ave., New York 17, N. Y. 
Phone: MU 8-4342 

President Harry Goodman 

Vice President Frank Sawdon 

Vice President Peggy Stone 

Branch Offices 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: FI 6-0964 

Manager Edward McKay 

6381 Hollywood Blvd., Hollywood, Cal. 
Phone: Hollywood 9-5408 

Exec-in-Charge Tracy Moore 

78 Post Street, San Francisco, Cal. 

Phone: Exbrook 2-8033 

Exec-in-Charge Tracy Moore 

RADIO REPRESENTATIVES 
LIMITED 

4 Albert St., Toronto 1, Ont., Canada 
Phone: WAverly 6151 

Managing Director J. O. Slatter 

Sales Manager A. E. Bedard 

Secretary-Treasurer V. Murphy 

Branch Offices 

337 Dominion Square Bldg., Montreal, Que. 

Canada 



240 



• • * 



RADIO-TV STATION REPRESENTATIVES 



• • • 



Phone: UNiversity 6-8058 

Manager W. C. Dippie 

Lindsay Bldg., Winnipeg, Manitoba, Canada 
Phone: 9-26374 

Manager A. J. Messner 

198 W. Hastings St., Vancouver, B. C, Can. 
Phone: TAtlow 6277 

Manager J. N. Hunt 

AM & FM Stations Represented— ODC, 
Dawson Creek, B. C; CKOK, Penticton, 
B. C; CJIB, Vernon, B. C; CKDA, Victoria, 
B. C; CFCN, Calgary, Alta.; CFRN, Ed- 
monton, Alta.; CKRD, Red Deer, Alta.; 
CKRM, Regina, Sask.; CFQC, Saskatoon, 
Sask.; CKX, Brandon, Man.; CKDM, Dau- 
phin, Man.; CJOB, Winnipeg, Man.; CKPR, 
Ft. William, Ont.; CJOY, Guelph, Ont.; 
CHLO, St. Thomas, Ont.; CJRW, Summer- 
side, P. E. I.; CKBW, Bridgewater, N. S. 

RADIO TIME SALES (ONTARIO) 
LTD. 

147 University Ave., Toronto, Ontario 
Phone: Empire 6-6680 

General Manager N. D. Brown 

Sales Manager F. W. Phillips 

Traffic Manager Merleen Wilson 

AM & FM Stations Represented— W GAR, 
Cleveland, Ohio; WJR, Detroit, Mich.; 
CJNT, Quebec City, Que.; CJAD, Montreal, 
Que.; CKTS, Sherbrooke, Que. 

WILLIAM G. RAMBEAU CO. 

347 Madison Ave., New York 17, N. Y. 
Phone: Murray Hill 6-5940 

President William G. Rambeau 

Executive Vice-Pres James A. Wethingion 

Secty Mary Rudd 

Branch Offices 

333 N. Michigan Avenue, Chicago 1, 111. 

Phone: And. 3-5566 

Executive-in-Chrage Nick Bolton 

1746 N. Las Palmus Ave., Los Angeles 5, 

Calif. 

Phone: Hillside 0388 

Exec-in-Charge Jack Porter 

233 Sansome St., San Francisco, Cal. 
Phone: YUkon 6-2396 

Exec.-in-Chg William A. Ayers 

625 2nd Ave., Minneapolis 2, Minn. 
Phone: Lincoln 7017 

Executive-in-charge Vivian Bulmer 

AM & FM Stations Represented— WOWL, 
Florence, Ala.; WJRD, Tuscaloosa, Ala.; 
WNAB, Bridgeport, Conn.; WNLK, Nor- 
walk. Conn.; WTOR, Torrington, Conn.; 
WATR, Waterbury, Conn.; WJBC, Bloom- 
ington. 111.; WGIL, Galesburg, 111.; WCSI, 
Columbus, Ind.; WBAT, Marion, Ind.; 
KXIC, Iowa City, Iowa; WVJS, Owensboro, 
Ky.; WLCS, Baton Rouge, La.; WJBW, 
New Orleans, La.; WCAP, Lowell, Mass.; 
KEYD, iMnneapolis, Minn.; WLOX, Biloxi, 
Miss.; WHSY, Hattiesburg, Miss.; WSKB, 



McComb, Miss.; KSWM, Joplin, Mo.; 
WABY, Albany, N. Y.; WJTN, Jamestown. 
N. Y.; WHLI, Hempstead, N. Y.; WXRA, 
Buffalo-Kenmore, N. Y.; WWSC, Glens 
Falls, N. Y.; WNDR, Syracuse, N. Y.; 
WSKY, Asheville, N. C; KOAT, Albu- 
querque, N. M.; KTOW, Oklahoma City, 
Okla.; KGWA, Enid. Okla.; WESC, Green- 
ville, S. C; KWBC, Fort Worth, Texas; 
KLUF, Galveston, Texas; KSEL, Lubbock, 
Texas; WVEL, Hampton, Va.; WJOY. Bur- 
lington, Vt.; KXA, Seattle, Wash.; Indus- 
trial Broadcasting System, McKeesport, Pa.; 
KWHN, Fort Smith, Ark.; WDOV, Dover, 
Del.; WICE, Providence, R. I.; WLIN, 
Merrill-Wasau, Wise. 

TV Stations Represented — WATR-TV, 
Waterbury, Conn. 

PAUL H. RAYMER COMPANY, INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: Plaza 9-5570 

President Paul H. Raymer 

(Radio Dept.) 

Exec. V.P., Sis. Mgr Fred C. Brokaw 

Account Executives E. E. Eshelman, 

John S. Hughes, Harry B. Tremaine, Law- 
rence Van Dolen 

(Television Dept.) 

Sales Manager Ralph E. McKinnie 

Prom., Research Mgr Carl Tillmans 

Account Executives John R. Porterfield, 

Richard C. Dawson 

Program Mgr Madeline D. Vose 

Branch Offices 

Dir. Prom., Research Mark Finley 

435 N. Michigan Ave., Chicago 11, 111. 

Vice-President Garfield C. Packard 

Phone: Superior 7-4473 
507 Statler Office Bldg., Boston 16, Mass. 

Executive-in-Charge Paul Tiemer 

Phone: Hubbard 2-3225 
2949 Penobscot Bldg., Detroit 26, Mich. 

Executive-in-Charge Robert B. Rains 

Phone: Woodward 3-0764 
1680 Vine St., Hollywood 28, Calif. 

Executive-in-Charge John D. Gale 

Phone: Hudson 2-2376 
1672 Russ Bldg., San Francisco 4, Calif. 

Exec-in-Charge Ray Rhodes 

Phone: Douglas 2-8909 

Hotel Chisca, Memphis 1, Tenn. 

Phone: Memphis 37-3813 

Exec.-in-Chg Hugh Murphy 

AM & FM Stations Represented— WBRC, 
Birmingham, Ala.; KTAR, Phoenix, Ariz.; 
KVOA, Tucson, Ariz.; KCOY, Santa Maria, 
Calif.; KERN, Bakersfield, Calif.; KFBK, 
Sacramento, Calif.; KFSD, San Diego, Calif.; 
KM J, Fresno, Calif.; KROW, Oakland, 
Calif.; KTMS, Santa Barbara, Calif.; KWG, 
Stockton, Calif.; KXO, Ey Centro, Calif.; 
WDRC, Hartford, Conn.; WLOF, Orlando, 
Fla.; WKJG, Ft. Wayne, Ind.; WSBT, South 



241 



RADIO-TV STATION REPRESENTATIVES 



Brnd. Ind.: WCAO. lialtimorr. Mil.: W V \C. 
Worr<'>trr, Ma->.: W T AC Flint, Mich.: 
KOH, Rrno. Ncx.: WAHC. Korhesiei, .N. Y.: 
W(,)\H. Nrxs York, N. Y.: W 1)N(., Durham. 
N. ( .: WHKC, Columhus, Ohio: W KHN, 
Young>io\%n, Ohio: W TOL. Toledo. Ohio: 
WPRO. l»ro>idrnr.«. R. I.: WNOK, Colum- 
bia. .^ (.: KIHO, .Soux Falls, S. l).: WDOl), 
Chattanooga, Trnn.: Arizona Broadca>tinji 
."^>jitem, MrClatrhy Be«'lin«*, and Nfw Eng- 
land Major Markel.o (rroup. 

n Stations Represenietl VTBRC-TV, 

Kirmingham, Ala.: KVOA-TV, Turson. 
Vriz.: KMJ-TV. Fresno. Calif.: KTLA. 
Hollvvsood, Calif.: W SHT-TV, South Bend. 
Ind.: \XTAC-TV. Flint. Mirh.: WKBN-TV, 
Young>t(»>sn. Ohio: W NOK-TV. Columbia, 

s. c. 

SEARS & AVER. INC. 

612 N. Michigan Ave., Chicago, 111. 
Phone: Superior 7-8177-8 

President B. H. Sears 

Branch Offices 
295 Madison Ave„ New York, N. Y. 

Executive-in-Charge P. J. Bogner 

Phone: MUrray Hill 9-2586-87 
5225 Wilshire Blvd., Los Angeles, Calif. 

Execulive-in-Charge Gene Grant 

Phone: York 8812 
681 Market St., San Francisco, Calif. 

Executivp-in-Chrage Gene Grant 

Phono: Yukon 6-0621 

STORER BROADCASTING CO. 

199 Pierce .'^l., Birmingham, Mich. 
Phfme: Midwe>i 4-7700 

Prehidf nt George B. Storer 

Exec. Vire-Prehident Lee B. Wailes 

Branch Offices 

488 Madi-on Ave.. New York 22, N. Y. 

Phone: KLdorado 5-7690 

V.P.-Nall. .Sab- Dir Tom Marker 

Sale". Prom. & Advf. Mgr Art Schofield 

230 N. Michigan Ave.. Chicago, 111. 
Phono: FKanklin 2-6498 

Manager Robert C. Wood 

136 Huron St.. Toledo 4, Ohio 
>.Mior V.P.. Tr.;.. J. Hijrobl Kyan 

HORACE N. STOVIN <& COMPANY 

80 Richmond St. W., Toronto, Ontario 
Phono: Empire .'i-9184 

President H. N. Stovin 

Gen. .Sale- Manager K. J. Judge 

608 Keefer BJdg., Montreal, Quebec 
Phono: I Niverhity 6291 

^'»"ag«r T. C. Maguire 

I III Childw BJdg., Winnipeg, Manitoba 
Phone: 925-097 

^'a"«R*r J. A. Wbitehouse 

846 Howe St., Vancouver, B, C. 
Phone: MArine 6464 

^'"«»f'^«'- J. W. Stovin 

AM & FM Sttaions Boprosonio.d CJOB 
V.nrouver, B. C; CI PK, Prince Rupert^ 



B. C.: CKLN, Nelson, B. C; CJNB, North 
Battleford, Sask.; CKOM, Saskatoon, Sask.; 
*CJ(;X, Yorkton, Sask.; CHAB, Moose Jaw, 
Sask.; CFAR, Flin Flon, Man.; CKY, Win- 
nipeg. Man.; CJRL, Kenora, Ont.; CFOS, 
Owen Sound, Ont.; CFOR, Orillia, Ont.; 
CKXL, Calgary, Alta.; **CKPR, Ft. William, 
Ont.; CJBC, Toronto, Ont.; CJBQ, Belle- 
Nille. Ont.; (-FJR, Brockville, Ont.; CKSF, 
Cornwall. Ont.; CHOV, Pembroke, Ont.; 
CJBR, Rimouski, P. Q.; CJEM, Edmundston, 
N. B.; CKCW, Moncton, N. B.; CHSJ, Saint 
John, N. B.; VOCM, St. John's, Nfld. 
* Except in Winnipeg 
' * Winnipeg Only 

THE O. L. TAYLOR COMPANY 

488 Madison Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-1088 

President Lloyd George Venard 

Branch Offices 
360 N. Michigan Ave., Chicago 1, III. 

Vice-Pres Howard B. Meyers 

Phone: State 2-5260 
1024 M & W Tower Bldg., Dallas 1, Tex. 

Manager Fred Vance 

Phone: Riverside 5633 
638 Van Ness Ave., Los Angeles 13, Calif. 

Manager George Dietrich 

Phone: Fairfax 8458 
235 Montgomery St., San Francisco, Calif. 

Manager Hubbard Keenan 

Phone: Douglas 2-1323 
715 Little Bldg., Boston, Mass. 

Manager Bertha Bannon 

Phone: Hubbard 2-4370 
301 Glenn Bldg., Atlanta, Ga. 

Manager James S. Ayers 

Phone: Alpine 3080 
AM & FM Stations Represented— W COY, 
Montgomery, Ala.; KLRA, Little Rock, Ark.; 
WPDO, Jacksonville, Ha.; WBSR, Pensa- 
cola, Ha.; KBUR, Burlington, Iowa; KTRI, 
Sioux City, Iowa; KANS, Wichita, Kans.; 
WINN, Louisville, Ky.; KMLB, Monroe, 
La.; WCBM, Baltimore, Md.; WLAW, Bos- 
ton, Mass.; WILS, Lansing, Mich.; WAGE, 
Syracuse, N. Y.; WTOB, Winston-Salem, 
N. C; WHBC, Canton, Ohio; WERE, Cleve- 
land, Ohio; WMAN, Mansfield, Ohio;. 
WPAY, Portsmouth, Ohio; WRFD, Colum- 
bus, Ohio; KTOK, Oklahoma City, Okla.; 
Oklahoma Neet, Ada, Okla.; WPJB, Provi- 
dence, R. L; KELO, Sioux Falls, S. D.; 
KWKC, Abilene, Texas; KGNC, AmariUo, 
Texas; KTBC, Austin, Texas; KEYS, Corpus 
C:hriKti, Texas; KROD, El Paso, Texas; 
KITO, Lubbock, Texas; KTRE, Lufkin, 
Texas; KTXL, San Angelo, Texas; KCMC, 
Texarkana, Texas; KTBB, Tyler, Texas; 
KRGV, Weslaco, Texas; KFDX, Wichita, 
Texas; Southwest Network-Radio Bldg., El 
Paso, Texas; WKBH, La Crosse, Wis.; 
WCAN, Milwaukee, Wis.; Ken & Carolyn in 
New England. 



242 



• • • 



RADIO-TV STATION REPRESENTATIVES 



• • • 



TV Stations Represented — WCOV-TV, 
Montgomery, Ala.; KELO-TV, Sioux Falls, 
S. D.; KTBCTV, Austin, Texas; KROD-TV, 
El Paso, Texas. 

TRANSIT RADIO, INC. 

1109 Union Trust Bldg^ Cincinnati 2, O. 
Phone: Dunbar 7775 

Chairman of the Board Hulbert Taft, Jr. 

President Richard C. Crisler 

AM Sc FM Stations Represented— WBUZ- 
FM, Bradbury Heights, Md.; WGTR-FM, 
Worcester, Mass.; KCMO-FM, Kansas City, 
Mo.; KXOX-FM, St. Louis, Mo.; WTOA-FM, 
Trenton, N. J.; WKRC-FM, Cincinnati, 
Ohio; WKJF-FM, Suburban Pittsburgh, Pa.; 
WWDC-FM, Washington, D. C. 

WALKER REPRESENTATION CO., 
INC. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 3-5830 

President Wythe Walker 

Vice-President C. Otis Rawalt 

Representative T. C. Whiteman 

Branch Offices 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: AN 3-5771 

V-P Ralph C. Kelley 

15 W. 10th St., Kansas City, Mo. 
Phone: Victor 0021 

Exec-in-Charge William Temple 

672 S. LaFayette Park PI., Los Angeles, Calif. 

Exec-in-Charge Harlan G. Cakes 

Phone: Yukon 6-5936 

Northeastern Bank Bldg., Minneapolis, Minn. 

Phone: Geneva 9631 

Eexecutive-in-charge Orville Lawson 

Mortgage Guarantee Bldg., Atlanta, Ga. 
Phone: Alpine 5084 

Executive-in-charge Tom Atkinson 

AM & FM Stations Represented— W AFX, 
Montgomery, Ala.; WSPC, Anniston, Ala.; 
WWPB, Miami, Fla.; WEAT, Palm Beach, 
Ha.; WCCP, Savannah, Ga.; WATL, Atlanta, 
Go.; WBBQ, Augusta, Ga.; WIBB, Macon. 
Ga.; WJMX, Florence, S. C; WWOD, Lynch- 
burg, Va.; WNOR, Norfolk, Va.; WAIR, 
Winston-Salem, N. C; WTXL, Springfield, 
Mass.; WNBH, New Bedford, Mass.; WBRK, 
Pittsfield, Mass.; WHAI, Greenfield, Mass.; 
WEIM, Fitchburg, Mass.; WDEV, Water- 
bury, Vt..; WHEB, Portsmouth, N. H.; 
WOCB, Cape Cod, Mass.; WGTM. Wilson, 
N. C; WFNC, YayetteviUe, N. C; WTRF, 
Wheeling, W. Va.; WPLH, Huntington, W. 
Va.; WLBC, Muncie, Ind.; WOLF, Syracuse, 
N. Y.; WSAY, Rochester, N. Y.; WELM, 
Elmira, N. Y.; WJEJ, Hagerstown, Md.; 
WGRC, Louisville, Ky.; KAKC, Tulsa, 
Okla.; WGEM, Quincey, 111.; WJMS, Iron- 
wood, Mich.; WDBC, Escanaba, Mich.; 
KLPM, Minot, N. D.; KGCU, Bismark, 
N. D.; WJAG, Norfolk, Neb.; KWBW, 
Hutchinson, Kan.; KXLY, Spokane, Wash.; 



KXL, Portland, Ore.;KXLF, Butte, Mont.; 
KVSM, San Mateo, Calif. 

TV Stations Represented— KXLY -TY, Spo- 
kane, Wash.; WWOD-TV, Lynchburg, Va.; 
WLBC-TV, Muncie, Ind.; WNBH-TV, New 
Bedford, Mass. 

WEED AND COMPANY 

350 Madison Ave., New York 17, N. Y. 
Phone: MU 7-7772 

Manager (Radio & TV) Joseph J. Weed 

Sales Manager (Radio) J. C. Lyons 

Sales Manager (TV) Peter B. James 

Salesmen (Radio ) Dana Baird, 

J. J. Turck, Donald W. Frost, Sheldon Van 
Dolen, Peter McGurk, Norton Virgien, 
H. W. Simmon, Bob Muth, E. J. Fitzsim- 
mons, Paul Frank 

Salesmen (TV) David O'Shea, 

Rav Stone, Joe Miller 

Branch Offices 

203 North Wabash Ave., Chicago 1, 111. 

Phone: Randolph 6-7730 

Executive-in-Charge C. C. Weed 

3107 Book Bldg., Detroit 26, Mich. 
Phone: Woodward 1-2685 

Exec-in-Charge Bernard P. Pearse 

Palmer Bldg., Atlanta 3, Ga. 
Phone: Cypress 4081 

Exec-in-Charge George Swearingen, Jr. 

6331 Hollywood Blvd., Hollywood 28, Calif. 
Phone: Hillside 8611 

Exec-in-Charge Lincoln P. Simonds 

68 Post St., San Francisco 4, Calif. 
P/ione: Yukon 6-1899 

Executive-in-Charge Joseph Matthews 

Statler Bldg., Boston 16, Mass. 
Phone: Hubbard 2-5677 

Executive-in-Charge Henry Greene 

AM iSc FM Stations Represented— WJU, 
Montgomery, Ala.; WTIC, Hartford, Conn.; 
WORZ, Orlando, Fla.; WSUN, St .Peters- 
burg, Fla.; KSEI, Pocatello, Idaho; KTFI, 
Twin Falls, Idaho; KRLC, Lewiston, Idaho; 
WSOY, Decatur, lU.; WTAD, Quincy, 111.; 
WTAX, Springfield, 111.; WBOW, Terre 
Haute, Ind.; WGBF, Evansville, Ind.; WlOU, 
Kokomo, Ind.; KGLO, Mason City, Iowa; 
WREN, Topeka, Kan.; KGGF, Coffeyville, 
Kan.; KALB, Alexandrie, La.; KPLC, Lake 
Charles, La.; KRMD, Shreveport, La.; 
WRDO, Augusta, Maine; WLBZ, Bangor, 
Maine; WCSH, Portland, Maine; WTTH, 
Port Huron, Mich.; WBBC, Flint, Mich.; 
WSLl, Jackson, Miss.; KFBB, Great Falls, 
Mont.; KLAS, Las Vegas, Nev.; WMUR, 
Manchester, N. H.; WAAT, Newark, N. J.; 
WPTR, Albany, N. Y.; WWNY, Watertown, 
N. Y.; WMSA, Massena, N. Y.; WNAO, Ra- 
leigh, N. C; KSJB, Jamestown, N. D.; 
KCJB, Minot, N. D.; WAKR, Akron, Ohio; 
WIMA, Lima, Ohio; KERG, Eugene, Ore.; 
KWJJ, Portland, Ore.; WKAP, Allentown, 
Pa.; WVAM, Altona, Pa.; WHGB, Harris- 
burg. Pa.; WARD, Johnstown, Pa.; KQV, 



243 



RADIO-TV STATION REPRESENTATIVES 



Pitt»bur|[h, Pa.: WJAK. rro>ia.iur. K. 1.; 
V^MKC, (inrnxill.-. S. (..: KSDN, AIhm- 
drrn. S. D.: WIIHQ. Mnnpius IVnn.; 
KRIO. MrAIlrn, T.'xa>: WACO. Waco, 
T««s: WCAX, Hurlingtoii, Vl.; KNEW, 
S|>okan«-. \\a>h.: KIMA. Yakima, Wash.: 
Kl J. Walla Walla, Wash.: WJLS. Horkley. 
W. \a.: WKN\. Charleston, W. Va.: 
WKWk. Whitlinj:, W. Va.; W HAY, Grern 
lia>. i>r.: OKY. Milwaukee, isr.; W KTY, 
Ij <.ro><.e. Wi-e.: Marjorie Mill> Hour; New 
Eniilaiul Hrgional Network; Canadian Radio 
Stations: CFAC, Calgary, Alherta; CJCA, 
Edmonton, .Mherla: CF(;i\ (Grande Prairie, 
Alherta; CJOC, I.ethhridpe, Alberta; CHAT, 
Medicine Hat, Alherta: CFJ(„ Kainloops, 
Brit. Col.; CKOV, Kelowna, Brit. Col.; 
CJAT, Trail. Brit. Col.: CKWX, Vancouver, 
Brit. Col.: CJVI. Victoria. Brit. Col.; CKRC, 
Winni|Mg. Manitoba: (^KNB. Campbellton, 
New Brunswick; CFNB, Fredericton, New 
Brunswick; CFB(\ St. John, New Bruns- 
wick; CHNS, Halifax, Nova Scotia; CJCB, 
Sidney, Nova Scotia: CKOC, Hamilton, On- 
tario ;'CFPU Lond<m. Ontario; CFRA, Otta- 
wa, Ontario; CFPA. Port Arthur, Ontario; 
CJC.^, Stratford. Ontario; (^KSO, Sudbury, 
Ontario: CFCY, Charlottetown, P.E.I. ; 
CFCY, Montreal, Quthec; CKCV, Quebec 
Citv, OiH'bec: CKBI. Prince Albert, Sask.; 
CHAB. Moo-e Jaw, Sask.; CKOM, Saskatoon, 
Sa»»k.: CKC;K, Repina, Sask. 

Tl' Sintiftns Rpprvscnted — WOI-TV, Ames, 
Iowa: WBkB. Chicago. 111.; WATV, New- 
ark, N. J.: W J \H-TV. Providence, R. I. 

GILBERT A. WELLINGTON 

5546 While-Henry-Stuart Bid p., Seattle, Wash. 
Phone: Seneca 6682 
.4^^ <t- FM Stations Represonnd—KFAR, 
Fairbanks, Ala-ka: KENI, Anchorage; 
KJNO, Juneau; KABI, Ketchikan; Midnight 
.Sun Aurora Broadca^-ting System. 

WESTERN RADIO SALES OF SAN 
FRANCISCO 

79 Post St., San Francisco, Calif, 
Phone: Yu. 64112 

Crneral Manager Daren F. McCiavren 

We-lern Ha<lio Sales of Los Angeles 

WKK) .Sunset Blvd., Hollywood 28, Calif. 

Phono: Hudson 2-1219 

^»eneral Manager Harry Kngel 

ADAM I. YOUNG JR. 

INCORPORATED 

22 EaM 40th Street, New York 16, N. Y. 

Phone: MUrray Hill 9-006 

Prenident Adam J. Young, Jr. 

Branch Offices 

55 East Washington, Chicago 2, 111. 

Phone: ANdover .VH8 

Exec-in-^Jharge William J. Reilly 

6331 Hollywood Blvd., Fos Angeles 28, Calif. 
Phone: Hollywood 9-096r> 



Fxec.-in-Charge William L. Wallace 

6 North 7th St., St. Louis, Mo. 

Phone: Maine 5020 

Fxec.-in-Chg Jack Hetherington 

('. 5. Stations Represented— WKRG, Mo- 
bile, Alia.; KLAC, Los Angeles, Calif. 
KSJO, San Jose, Calif.; WICC, Bridgeport 
Conn.; WHAY, New Britain, Conn.; KULA 
Honolulu, Hawaii; WAIT, Chicago, 111. 
W'AFB, Baton Rouge, La.; KCIJ, Shreveport 
La.; CKLW, Detroit, Mich.; WKXL, Con 
cord, N. H.; WFEA, Manchester, N. H. 
\VPU\ Youngstown, Ohio; WLEU, Erie, Pa. 
WJAC, Johnstown, Pa.; KTRM, Beaumont, 
Texas. 

Canadian Stations Represented — CFCN, 
Calgary, Alba.; CFRN, Edmonton, Alba.; 
CKRD, Red Deer, Alba.; CKLN, Nelson, 
B. C; CJOR, Vancouver, B. C; CFAR, Flin 
Flon, Man.; CKX, Brandon, Man.; CKDM, 
Dauphin, Man.; CJOB, Winnipeg, Man.; 
CJEM, Edmundston, N. B.; CKCW, Monc- 
ton, N. B.; CHSJ, St. John, N. B.; VOCM, 
Ct. John's, Nfld.; CJFX, Antigonish, N. S.; 
CFAB, Windsor, N. S.; CJCH, Halifax, N. S.; 
CKBB, Barrie, Ont.; CJBQ, Belleville, Ont.; 
CFJR, Brockville, Ont.; CKPR, Ft. William, 
Ont.; CHML, Hamilton, Ont.; CKCR, Kitch- 
ener, Ont.; CFOOS, Owen Sound, Ont.; 
CHOV, Pembroke, Ont.; CHNO, Sudbury, 
Ont.; CFRB, Toronto, Ont.; CKLW, Wind- 
sor, Ont.; CKNX, Wingham ,Ont.; CKRS, 
Jonquiere, Que,; CJAD, Montreal, Que.; 
CKAC. Montreal, Que.; CHNC, New Car- 
lisle, Que.; CHRC, Quebec, Que.; CJBR, 
Rimouski, Que.; CJFP, Riviere de Loup, 
Que.; CHLT, Sherbrooke, Que.; CKTS, Sher- 
brooke. Que.; CKLD, Thetford Mines, Que.; 
CHLN, Three Rivers, Que.; CKVM, Ville- 
Marie, Que.; CJGX, Yorkton, Sask.; CKRM, 
Regina, Sask.; CFQC, Saskatoon, Sask. 

Television Stations Represented through 
Adam Young Television, Inc. — WICC-TV, 
Bridgeport, Conn.; WAFB-TV, Baton Rouge, 
La.; XFLD-TV, Brownsville, Texas; XHTV, 
Mexico City, Mexico. 

Export Stations Represented through Adam 
Young International, Ltd. — ZNS, Nassau, Ba- 
hamas; RedifTusion, Bridgetown, Barbardos; 
/BM, l'eml)roke, Bermuda; Radio Demerara, 
Ceorgleown, British Guiana; 4VM-4VYM, 
I'ori-au-IVince, Haiti; 4VW-4HW-4VRW, 
l*ort-au-I*rince, Haiti; Rediffusion, Hong 
Kong; Kadio Jamaica, Ooss Roads, Jamaica; 
KedilTusion, Kuala Lumpur, Malaya; Redif- 
fusion, Valella, Malaya; XEX, Mexico City, 
Mexico; YNW-NYWA, Managua, Nicaragua; 
YNWW, Granada, Nicaragua; HOA-HOB- 
HP.K;, Panama (^ity, Panama; HOW, Colon, 
Panama; HO(i, Panama City, Panama; 
Badio Kl Sol, Lima, Peru; WKVM, San Juan, 
Puerto Rico; Rediffusion, Singapore; Radio 
JVinidad, Port of Spain, Trinidad; WSTA, 
St. Thomas, Virgin Islands. 



244 



FEDERAL 

CottiinnLumcatioiiis 

Commissioin 

Personnel 

HOW TO APPLY 

FOR FCC LICENSE 

NATIONAL 
ASSOCIATION 

of Radio and Television 

BROADCASTE 

Personnel — Committees 



245 




HEADQCARTRRS: NEW POST OFFICE BUILDING. WASHINGTON 25, D. C. 

Personnel as of Februarv 1. 1953 

Com inissioners 

Chairntan 

PAUL A. WALKER 

(Term Expires June 30, 1953) 

Confident Ml Assistant: PHYLLIS HANCOCK 



ROSEL n. HYDE 

Vtee-Cliair III fill 

(Term Expires June 30, 1959) 

EIMVARII n. WERSTER 

(Term Expires June 30, 1956) 

Assisianl— RUTH KOPPIALKY 

ELGE.\E R. :irERRILL 

(Term Expires June 30, 1954) 

Assistant - KI.IZAPETH DANNELLY 



GEORGE E. STERLI]\G 

(Term Expires June 30, 1957) 

Assistant— NEVA BELL PERRY 

FRIEDA R. HENNOCK 

(Term Expires June 30, 1955) 

Assistant— ARTHUR STAMBLER 

RORERT T. RARTLEY 

(Term Expires June 30, 1958) 

Assistant— FARRELL McGONIGAL 



Offico Of The Secretary 

Secretary 
T. J. SLOWIE 

Assistant SecreAary: WILLIAM P. MASSING 
Administrative Asst.: Laura L. Hollingsworth 



I.VTrHXATIONAL TELFX'OM.VTVNICATIONS 
MKTTI.KMKNTS IHVIHION 

Charlotte S. Smith. Chiej 

MAIL AM» FILKft IHVIHION 
Mary E. Sprague. Chief 

IKMKKTS DIVIHION 
Jcwlc R. Blaine. Chief 



tk€hm(;al assistance: i>i vision 

Joseph G. Thomas. Acting Chief 

MESSKNGEIl DIVISION 

John W. Brown. Chief 

MINUTE BRANCH 

Annette Hutterly, Chief of Branch 

IJBKAKY BRANCH 

Helen A. Clark, Chief of Branch 



■ ■'. r, Hun- 

'■'■-■' .: I' C'^'.U'i 

Jif(,«-> ij CuDDintitham 
Tnomaii H. Donahue 
Benito Cairuine 



Office of Hc^aring Examinerf^ 

Administrative Assistant: Lillian Watson 



KXAMINKR.S 



Annie N. Huntting 
Hugh B. Hutchison 
H. Giflord Irion 
Fanney N. Litvin 
Leo Resnick 
Herbert Sharfman 
Elizabeth C. Smith 



246 



FEDERAL COMMUNICATIONS COMMISSION 



C^ffice of Opinions and Review 

SYLVIA D. KESSLER. Chief 
Horace E. Slone, Assistant Chief 
Harold C. Anderson Seymour M. Chase 

Charles S. Borum Alan Y. Naftalin 

Hideyuki Noguchi 



Office of Administration 

Executive Officer 

ROBERT W. COX 

Richard Solan. Administrative Assistant 

ADMIMSTRATIVE SERVICES DIVISION ORGANIZATION AND METHODS DIVISION 

Paul H. Sheehy. Chief Eric G. Stewart, Planning Officer 



BUDGET AND FISCAL DIVISION 

Robert W. Cox. Budget Officer 



PERSONNEL DIVISION 

Gilbert H. Hatfield, Personnel Officer 



Office of Reports and Information 

GEORGE O. GILLINGHAM. Chief 
INFORMATION BRANCH REPORTS BRANCH 

Salina M. Lindo Mary O'Leson 

Eva O. Melton 

Office of Cliief Engineer 

EDWARD W. ALLEN. JR., Chief Engineer 
Virgil R. Simpson. Assistant Chief Engineer 
John A. Willoughby, Assistant to the Chief Engineer 
FREQUENCY ALLOCATION & LABORATORY DIVISION 

TREATY DIVISION Edward W. Chapin, Asst. Chief Engineer 

Albert L. Mcintosh, Asst. Chief Engineer Ralph J. Renton. 17. S. Supervisor, 

CONELRAD 
TECHNICAL RESEARCH DIVISION 
William C. Boese, Asst. Chief Engineer 

Office of Cliief Accountant 

WILLIAM J. NORFLEET. Chief Accountant 
Hugo Reyer, Assistant Chief Accountant 
ACCOUNTING SYSTEMS DIVISION ECONOMICS DIVISION 

John J. Nordberg, Asst. Chief Accountant Hyman H. Goldin, Asst. Chief Accountant 

Office of General Counsel 

BENEDICT P. COTTONE. General Counsel 
Dee W. Pincock. Assistant to the General Counsel 
LITIGATION DIVISION LEGISLATION, TREATIES AND 

J. Roger Wollenberg, Asst. General Counsel RULES DIVISION 

Richard A. Solomon, Asst. General Counsel 

Broadcast Bureau 

CURTIS B. PLUMMER. Chief 

Joseph M. Kittner, Assistant Chief 

Lavelle W. Hughes, Administrative Assistant 



AURAL FACILITIES DIVISION 

James E. Barr. Chief 
New & Changed Facilities Branch 

David S. Stevens. Chief 
Existing Facilities Branch 

Wallace E. Johnson, Chief 
Allocations Branch 

Bruce S. Longfellow. Chief 

TELEVISION FACILITIES DIVISION 

Cyril M. Braum. Chief 
Applications Branch 

Joseph N. Nelson. Chief 
Technical Branch 
Hart S. Cowperthwait. Chief 

HEARING DIVISION 

Frederick W. Ford. Chief 
Robert J. Rawson. Asst. Chief 



RULES AND STANDARDS DIVISION 

Arthur Scheiner. Chief 

RENEWAL AND TRANSFER DIVISION 

Walter R. Powell. Chief 
Transfer Branch 

Robert H. Alford. Chief 
Renewal Branch 

Sol Schildhause, Chief 
Compliance Branch 

LeRoy Schaafif, Chief 

LICENSE DIVISION 

Clara M. lehl. Chief 

Marguerite F. Hubbard, Asst. Chief 

CONTROL SECTION 

Melba Z. Templeman, Chief 



247 



FEDERAL COMMUNICATIONS COMMISSION 



Ke^iciiial Managers 



I ■ KOLSTER 

N itic Region 

!*.", .^.., ,... Huildinj;. (541 Washington Street, 

New York 14. N. Y. 

PAUL H HERNDON. JR. 

S \ ■ tic Region 

4 Annex. Atlanta 3. Georgia 

.1^ ...KINNEY 

Gull Slates Region 

332 U. S. Appraisers Bldg.. 7300 Wingate St. 

Houston 11. Texas (P. O. Box 9314) 

KENNETH G. CLARK 

South Pacific Region 

323-A Customhouse 

San Francisco 26, Calif. 



GEORGE V. WILTSE 

North Pacific Region 

801 Federal Office Bldg., Seattle 4, Washington 

WILLIAM J. McDONNEL 

Central States Region 

1300 U. S. Court House, Chicago 4, Illinois 

EMERY H. LEE 

Great Lakes Region 

1029 New Federal Bldg., Detroit 26, Michigan 

LEE R. DAWSON 

Hawaiian Region 

P. O. Box 1142, Lanikai Oahu T. H. 

CHARLES T. MANNING 

Alaskan Region 

Room 52, Federal Bldg. 

Anchorage, Alaska 



District Offices and Engineers in Charge 



1. NATHAN A. HALLENSTEIN 
1600 Customhouse 

Boston 9. Massachusetts 

2. ARTHUR BATCHELLER 
748 Federal Building 
New York 14. New York 

3. ROGER A. PHELPS 
1005 U. S. Customhouse 
Philadelphia 6, Pennsylvania 

4 HYMAN A. COHEN 

508 Old Town Bank Building 
Baltimore 2. Maryland 

5 EDWARD BENNETT 

Room 402. New P. O. Building 
Norfolk 10, Virginia 

Ship Office 
RUDOLPH J. MACEY 
Room 106. U. S. P. O. Building 
Newport News, Virginia 

6. W. D. JOHNSON 
411 Federal Annex 
Atlanta 3, Georgia 

Sub-Office 
ANDREW BAHLEY 
214 P. O. Building 
Savannah, Georgia 

7. ARTHUR FISH 

312 Federal Building 
Miami 1, Florida 

_ Sub-Office 

CHALMER H. NEEB 
409-410 P. O. Building 
Tampa 2, Florida 
8 THEODORE G. DEILER 
400 Audubon Building 
New Orleans 16, Louisiana 

GEORGE E. FRAnS"l'Jn°'"" 
11 v^, S Court House & Customhouse Bldg. 
Mobile 10, Alabama 
9. LOUIS L. McCABE 

324 U S. Appraisers Building 

Houston 11, Texas 

„„,_ Sub-Office 

ERIC D. COBURN 

329 P O Building 

Beaumont. Texas 

JO"-- •■ -OMSY 

?*' Annex Building 



10 



11. BERNARD H. LINDEN 

539 U. S. P. O. and Court House Building 

Los Angeles 12, California 
Sub-Office 

RAY H. LANDRY 

15-C U. S. Customhouse & Courthoiise 

San Diego 1, California 
Ship Office 

J. LEE SMITH 

Room 326, U. S. P. O. and Courthouse Bldg. 

San Pedro, California 

FRANCIS V. SLOAN 

323-A Customhouse 

San Francisco 26, California 

JOSEPH H. HALLOCK 

307 Fitzpatrick Building 

Portland 5, Oregon 
14. HERBERT H. ARLOWE 

801 Federal Office Building 

Seattle 4, Washington 

WILLIAM E. CLYNE 

521 Customhouse 

Denver 2, Colorado 

DONALD A. MURRAY 

208 Uptown P. O. and Federal Bldg. 

St. Paul 2, Minnesota 

HAROLD T. GALLAHER 

3200 Fidelity Building 

Kansas City, Missouri 
18. HAROLD D. HAYES 

826 U. S. Court House 

Chicago 4, Illinois 

EDWIN S. HEISER 

1029 New Federal Building 

Detroit 26, Michigan 

PAUL A. HOLLOWAY 

328 P. O. Building 

Buffalo 3, New York 

PAUL R. FENNER 

502 Federal Bide. 

Honolulu 1, T. H. 

ARTHUR T. CLINE, JR. 

322-323 Federal Building 

San Juan 13, P. R. 

HAROLD D. DeVOE 

7-8 Shattuck Building 

Juneau, Alaska 

Sub-Office 

Radio Engineer 

Room 53, U. S. P. O. and Court House 

Anchorage, Alaska 



12 



13. 



15 



16. 



17 



19. 



20 



21 



22. 



23 



l»riiiiar> .Monitfiring Statifins and Engineers in Charge 



PATI- 

Allej- 


ANLON 


AI'T : 


•-ON 

ka 




iibON 

'I 



WILLIAM R. FOLEY 
Kingsville, Texas 

EDWARD W. SANDERS 
Millis, Massachusetts 

ROBERT A. LANDSBURG 
Portland, Oregon 

248 



HENRY B. DUNPHEY, JR. 
Powder Springs, Georgia 
GEORGE McLEOD 
Livermore, California 
LEE R. DAWSON 
Lanikai, Oahu, T. H. 
EDWIN FORSYTH 
Anchorage, Alaska 



• • • 



FEDERAL COMMUNICATIONS COMMISSION 



• • • 



Secondary Moiaiitormg Stations and Engineers in Charge 



VERNON K. WILSON 
Searsport, Maine 



ADELBERT C. LAWRENCE 
Spokane, Washington 



JOHN L. KURDEKA 
Twin Falls, Idaho 



HOMER V. THOMPSON 
Fort Lauderdale, Florida 



JAMES E. GILFOY 
Lexington, Kentucky 
HARRY E. GAROUTTE 
Muskogee, Oklahoma 
KENNETH V. PRESTON 
Fairbanks. Alaska 



Safety and Special Radio Services Bureau 

EDWIN L. WHITE. Chief 
Lester W. Spillane. Assistant Chief 
Ezra Chambers. Administrative Assistant 



ENFORCEMENT UNIT 

Marshall S. Orr, Chief 

AVIATION DIVISION 

John R. Evans. Chief 
Donald Mitchell. Asst. Chief 

INDUSTRY AND COMMERCE DIVISION 

Glen E. Nielsen. Chief 
Ivan H. Louchs. Asst. Chief 



MARINE DIVISION 

William N. Krebs. Chief 
Irving Brownstein. Asst. Chief 

PUBLIC SAFETY AND AMATEUR DIVISION 

George K. Rollins. Chief 
Daniel H. Arnold. Asst. Chief 

AUTHORIZATION ANALYSIS DIVISION 

Charles R. Weeks, Chief 
Robert L. Stark. Asst. Chief 



Commom Carrier Bureau 

CURTIS M. BUSHNELL, Acting Chief 
Gordon J. Kent, Administrative Assistant 



TELEPHONE DIVISION 

Robert E. Stromberg, Chief 
Services and Facilities Branch 

Edward L. Clinkscales, Acting Chief 

Domestic Radio Services Branch 
Arthur A. Gladstone, Chief 
Accounting Compliance Branch 
James B. Lowell, Chief 

Revenue Requirements Branch 
Bernard Strassburg, Chief 

Depreciation Rates Branch 
Kosmo J. Aflfanasiev, Chief 

Tariffs & Rate Classifications Branch 
John J. Guerard, Acting Chief 

OFFICE OF FIELD COORDINATOR 

Charles R. Makela, Chief 



TELEGRAPH DIVISION 

John R. Lambert, Chief 

Rates & Revenue Requirements Branch 
Martin R. Haven, Chief 
Services & Facilities Branch 
Ralph D. Jones, Chief 

INTERNATIONAL DIVISION 

Marion H. Woodward, Chief 
Rates & Revenue Requirements Branch 

Asher H. Ende, Chief 
Services & Facilities Branch 

John A. Russ, Chief 

LICENSE BRANCH 

Betty Ferro, Chief 

STATISTICAL BRANCH 

June Anderson, Acting Chief 



COMMON CARRIER FIELD OFFICES 

Atlanta, Ga., 733 Hurt Building— Sydney L. O'Guin, Chief 

New York. N. Y.. Rm. 604. 90 Church St.— Jack E. Buckley, Chief 

St. Louis, Mo., Room 334, 815 Olive St.— Clarence J. Henry, Acting Chief 

San Francisco, Calif., 180 New Montgomery St.— Paul Summerhays. Chief 

Field Engineering and Monitoring Bureau 

GEORGE S. TURNER. Chief 
Frank M. Kratokvil. Assistant Chief 
John H. McAllister, Attorney -Advisor 



FIELD OPERATING DIVISION 

Frank M. Kratokvil. Chief 

INSPECTION & EXAMINATION DIVISION 

Stacy Norman, Chief 



ENGINEERING DIVISION 

George L. Jenson, Chief 

MONITORING DIVISION 

Irving L. Weston. Chief 



249 



:FCC LICENSE. 



Official FCC Procedure for AM, FM and TV Licenses 



k NY qualified citizen, firm or group may 
^*- apply to the Federal Communications 
Commission for authority to construct a 
commercial standard, frequency modula- 
tion or television broadcast station. 

Licensing of these facilities is prescribed 
by the Communications Act of 1934, which 
sets up certain basic requirements. In 
general, applicants must satisfy the Com- 
mission that they are legally, technically 
and financially qualified, and that opera- 
tion of the proposed station would be in 
the public interest, convenience and neces- 
sity. 

The licensing procedure is detailed in 
Part 1 of the Commission's "Rules Relat- 
ing to Practice and Procedure," while sta- 
tion operation is covered by Part 3, "Rules 
Governing Radio Broadcast Services," and 
"Standards of Good Engineering Practice." 

The application procedure is substan- 
tially the same whether the facility sought 
's an FM. television or standard broadcast 
station. 

Selecting a Frequency 

The Conrununications Act recognizes 
broadcasting as a competitive industry 
and invests the Commission with the re- 
sponsibility of allocating facilities so as to 
provide a fair, efficient and equitable dis- 
tribution of radio service. 

Standard broadcast stations operate on 
"local," "regional," or "clear" channels. 
Local stations are of 100 to 250 watts 
power and serve smaller communities; 
stations of 500 watts to 5 kilowatts cover 
larger centers of population and surround- 
ing areas; stations of 10 to 50 kilowatt 
maximum power are for large area cov- 
erage, particularly at night. 

To determine whether an AM fre- 
quency is available for assignment in a 
particular area, it is necessary for the 



applicant to have a channel study made 
by a competent engineer. The Commis- 
sion's engineering personnel cannot un- 
dertake to make such studies for prospec- 
tive applicants. 

A FM applicant must specify a fre- 
quency available to the area intended to 
be served. The Commission has tenta- 
tively allocated geogl-aphic blocks of 
frequencies to accommodate Class A sta- 
tions (community) and Class B. Stations 
(metropolitan and rural). Except in the 
larger cities, the demand for FM stations 
has not yet exceeded the supply of avail- 
able frequencies. 

Applying for a Construction Permit 

Once a prospective licensee has decided 
the type of station he wants to apply for, 
the next step is to make application for a 
construction permit. This application must 
be in writing, on a form (No. 301) sup- 
plied by the Commission. This form re- 
quires information about the citizenship 
and character of the applicant, as well as 
his financial, technical and other ability 
to construct and operate a station, plus 
details about the transmitting apparatus 
to be used and the proposed new service. 
Triplicate copies are required, one of 
which must be executed under oath or 
affirmation. 

Application Processing 

Applications are reviewed in their engi- 
neering, legal and financial aspects by the 
Broadcast Bureau, which makes recom- 
mendations to the Commission. 

If, upon examination of an application, 
the Commission determines that there are 
no engineering conflicts and that all other 
requirements are met, the application is 
granted and a construction permit is 
issued. 



250 



• • • 



HOW TO APPLY FOR FCC LICENSE 



• • • 



Hearings 

Where it appears that interference 
would be caused to another station above 
the degree described in the Commission's 
"Standards of Good Engineering Practice," 
or if other serious questions are involved, 
a hearing is usually required before a de- 
termination can be made. Sometimes, also, 
a hearing is necessary because tviro or 
more applicants request the same fre- 
quency. 

In designating an application for hear- 
ing, the Commission gives public notice 
of the issues for the information of 
the applicant and other parties who 
may be concerned. Prior to the hearing, 
requests may be made for enlargement of 
the issues, to amend the application, or to 
permit other parties to intervene. 

The hearing notice generally allows the 
applicant a period of 30 days or more in 
which to prepare. Even after being desig- 
nated for hearing, an applicant may find 
it possible to satisfy the issues by amend- 
ing his application, especially if there are 
engineering considerations. 

Hearings are customarily conducted by 
an examiner. He has authority to admin- 
ister oaths, examine witnesses and rule 
upon the admis»sion of evidence. Individ- 
ual or partnership applicants may appear 
in person or by counsel, but cooperate ap- 
plicants must be represented by attorney. 

Within 20 days after the close of the 
hearing, each party and the Chief of the 
Broadcast Bureau of the Commission has 
the privilege of filing proposed findings of 
fact and conclusions in support of his con- 
tentions. After review of evidence and 
statements, the hearing examiner issues 
an initial decision. 

In the event he wishes to contest the 
initial decision, the applicant or any other 
interested party then has 20 days from the 
date on which the initial decision was 
announced to file exceptions and to re- 
quest oral argument before the Commis- 
sion. Oral argument is granted on request. 
After oral argimient the Commission may 



adopt, modify or reverse the hearing ex- 
aminer's initial decision. Within 20 days 
thereafter, any party involved may peti- 
tion for a rehearing. Such a petition may 
be filed whether or not the decision is 
based upon a hearing but does not stay 
the proceedings unless ordered by the 
Commission. 

If no exceptions are filed, and the Com- 
mission does not initiate a review of the 
hearing examiner's initial decision, the 
latter becomes effective 40 days after the 
issuance of the initial decision, unless 
otherwise ordered by the Commission. 

Construction Permit 

When and if an application meets statu- 
tory and other requirements, it is granted 
and a construction permit is issued. The 
latter specifies a date for commencement 
and another for completion of construc- 
tion. A maximum of 60 days from date 
of grant is provided in which construction 
shall begin, and a maximum of six months 
thereafter as the time for completion (or 
8 months in all). If the permittee is un- 
able to build his station within the time 
specified he can apply (on Form 701) for 
additional time, stating the reasons. Upon 
completion of construction, the permittee 
can engage in equipment tests. 

License 

The final step is to apply (on Form 302) 
for the actual license. The applicant must 
show compliance with all terms, condi- 
tions, and obligations set forth in the 
original application and the construction 
permit. After applying for a license and 
receiving authority from the Commission, 
the holder of a construction permit can 
conduct tests. A station license is then 
issued if no new cause or circumstance 
has come to the attention of the Commis- 
sion that would make operation of the 
station contrary to the public interest. 

Standard and FM stations are licensed 
for the statutory limit of three years; tele- 
vision stations for one year. 



251 



NATIONAL 



OF RADIO AND TELEVISION 

BROADCASTERS 



i^ 



Headquarters: 1771 N Street, 
Washington 6. D. C. 
Phone: Decatur 2-9300 



N.W. 



Officers 

President — Harold E. Fellows 
Justin Miller Neal McNaughten 

Chmn. of the Bd. and Gen. Counsel Manager of Engineering 

S^r^aJ^'asurer , /9^^/ K. Richards 

Thad H Brown, Jr. Administrative Vice Pres. 
V.P., Comiftcl /» Charge of TV Affairs John H. Smith, Jr. 

»r w> r.. ^'***^Yd P. Doherty Manager of Promotion and FM 

V.P., D\r., Employee-Employer Relations ,^. „^ ., 

Ralph W. Hardy Vincent Wasilewski 

V.P., Dir., Government Relations Chief Attorney 

DEPARTMENT EXECUTIVES 



Neal McNaughton, Manager of Engi- 
neering 

Fran Riley, Editor of Publications 

John H. Smith, Jr., Manager of Promo- 
tion and FM 

William T. Stubblefield, Manager of Sta- 
tion Relations 

Charles H. Tower, Assistant to the Vice 
President (EERD) 

William K. Treynor, Assistant Manager 
of Station Relations 

William L. Walker, Auditor 

Vincent T. Wasilewski, Chief Attorney 



Louise K. Aldrich, LihraHaii 

Richard M. Allerton, Manager of Re- 
search 

Jack L. Barton, State Relations Field 
Representative 

Howard H. Bell, Assistant to the Vice 
President ( Television) 

Edward H. Bronson, Director of Tele- 
vision Code Affairs 

Abiah A. Church, Attorney 

OcAr FA<U'r. Manager of Publicity 

RADIO BOARD OF DIRECTORS 1953-1954 

»ki'f li"'''^'^''"'-"^ with Article IV of the By-Laws, the Board of Directors has designated 
the following composition of each of the 17 NARTB Districts. 

Director District States Comprising District 

Wrlr ^^{;^;^^"^^^^ 1 Connecticut, Maine, Massachusetts, New Hamp- 

y V V' y V^^"*''^^^'^ shire, Rhode Island and Vermont. 

U'vvp ^^^'^^^^"^•'^e"V ,; 2 New York and New Jersey. 

V\ SYK, Syracuse, N. Y. 

Delaware, Pennsylvania, West Virginia and Mary- 
land, excluding the counties of Prince Georges 
and Montgomery. 

District of Columbia, North Carolina, South Caro- 
lina, yirginia and Maryland, including the coun- 
ties of Prmce Georges and Montgomery. 
Alabama, Florida, Georgia, Puerto Rico and 
Virgin Islands. 
Arkansas, Louisiana, Mississippi and Tennessee. 



George H. Clinton „ 

WPAR, Parkersburg, W. Va. 

Harold Essex 4 

WSJS, Winston-Salem, N. C. 



■^'>r.n Fulton r 

'•'■ ^.ST. Atlanta 

Her,ry B. Clay « 

KWKH, Shreveport, La 



252 



• • • 



NATL. ASSN. OF RADIO-TV BROADCASTERS 



• • • 



Director District States Comprising District 

F. Ernest Lackey 7 Kentucky and Ohio. 

WHOP, Hopkinsville, Ky. 

Stanley R. Pratt 8 Indiana and Michigan. 

WSOO, Sault Ste. Marie, Mich. 

Hugh K. Boice, Jr 9 Illinois and Wisconsin. 

WEMP, Milwaukee 

E. K. Hartenbower 10 Iowa, Missouri and Nebraska. 

KCMO, Kansas City, Mo. 

John F. Meagher 11 Minnesota, North Dakota and South Dakota, ex- 

KYSM, Mankato eluding the counties of Fall River, Shannon, 

Bennett, Todd, Mellette, Waushabaugh, Wash- 
ington, Custer, Pennington, Jackson, Jones, Stan- 
ley Haakon, Meade, Lawrence, Butte, Harding, 
Perkins, Ziebach, Armstrong, Dewey and Corson. 

Jack Todd 12 Kansas and Oklahoma. 

KAKE, Wichita, Kan. 

Kenyon Brown 13 Texas. 

KWFT, Wichita Falls, Tex. 

William C. Grove 14 Colorado, Idaho, Utah, Wyoming, Montana, New 

KFBC, Cheyenne, Wyo. Mexico, and South Dakota, including the counties 

of Fall River, Shannon, Bennett, Todd, Mellette, 
Waushabaugh, Washington, Custer, Pennington, 
Jackson, Jones, Stanley, Haakon, Meade, Law- 
rence, Butte, Harding, Perkins, Ziebach, Arm- 
strong, Dewey and Carson. 

William D. Pabst 15 California, excluding the counties of San Luis 

KFRC, San Francisco Obispo, Kern, San Bernardino, Santa Barbara, 

Ventura, Los Angeles, Orange, Riverside, San 
Diego and Imperial, Nevada, excluding the coun- 
ties of Mineral, Esmeralda, Nye, Lincoln and 
Clark, and Hawaii. 

Albert D. Johnson 16 Arizona, California, including the counties of San 

KOY, Phoenix, Ariz. Luis Obispo, Kern, San Bernardino, Santa Bar- 

bara, Ventura, Los Angeles, Orange, Riverside. 
San Diego, and Imperial, and Nevada, including 
the counties of Mineral, Esmeralda, Nye, Lincoln, 
and Clark. 

Richard M. Brown 17 Alaska, Oregon and Washington. 

KPOJ, Cortland DIRECTORS-AT-LARGE 

Large Stations Small Stations 

Paul W. Morency Edgar Kobak 

WTIC, Hartford, Conn. WTWA, Thomson, Ga. 

John H. DeWitt, Jr. Lee W. Jacobs 

WSM, Nashville, Tenn. KBKR, Baker, Ore. 

FM Stations 

Medium Stations WWDC-Fm! Washington, D. C. 

^;>l-J5^^"^^^' J^- Michael R. Hanna 

WGAC, Augusta, Ga. WHCU-FM, Ithaca, N. Y. 

G. Richard Shafto Network: Earl M. Johnson 

WIST, Charlotte, N. C. MBS, New York 

TELEVISION BOARD OF DIRECTORS 1951-1952 

Robert D. Swezey, Chairman W. D. Rogers, Jr. 

WDSU-TV, New Orleans, La. KEYL, San Antonio, Tex. 

Uair R. McCollough, Vice-Chairman George B. Storer 

WGAL-TV, Lancaster, Pa. Fort Industry Co., Toledo. Ohio 

Campbell. Arnoux Frank M. Russell 

WTAR-TV, Norfolk, Va. NBC, Washington, D. C. 

Harold Hough H. V. Akerberg 

WBAP-TV, Fort Worth, Tex. CBS, New York, N. Y. 

Kenneth L. Carter C. J. Witting 

WAAM, Baltimore, Md. DuMont. New York, N. Y. 

William Fay Henry W. Slavick 

WHAM-TV, Rochester, N. Y. WMCT, Memphis, Tenn. 

Paul Raibourn Alexander Stronach 

KTLA, Los Angeles, Calif. ABC-TV. New York 

253 



Address and Telephone Numbers of Talent Representatives 
in !\eu' York\ Los Angeles and Chicago 



^ 



JVEW YORK 



ArtlntA 

CO Ea«t 5;<ni St PLaza 

4lpxmnder. \^'illard. Inr. 

30 Rockefeller Plara Circle 

All Aroerlra Artists, Inr. 

isn» Brna.Uay rUdsoii 

A Urn. Rudd> . Aicenrv 

.'.!»:i M.uli-<iii Avf ELdorado 

Apprll, Jaroe« 8. 

400 Madison Ave PLara 

B«ker. V. 8. Advertising: .Service 

662 Fifth Ave Luxembourg 

Brtocoe & Goldsmith. Inc. 

622 Fifth Ave MUrray Hill 

BrMks. Ted 

134 East 67lh St PLaza 

rh«M>. Cleveland B. Co.. Inc. 

424 Madison Ave ELdorado 

Coe. Roberts Associates 

368 Madison Ave VAnderbilt 

Collins. Ted 

1819 Broadway Circle 

Cnlomhia Artists Management, Inc. 

113 West B7th St Circle 

Consolidated Radio Artists. Inc. 

30 Rockefeller Plaza COlumbus 

Cooper, Frank Associates 

521 Fifth Ave VAnderbilt 

Deiiroot, Roy Consultants, Inc. 

551 Fifth Ave MUrray Hill 

Kvans & Weinhold 

113 West 57th St Circle 

Fadiman Associates, Ltd. 

1601 Broadway LAckawanna 

Famous Artists Corp. of N. Y. 

810 Fifth Ave Circle 

Fanrbon A Marco, Inc. 

IBOl Broadway CHlckeringr 

Herman FlaJkoflT Agency 

1580 Bway JUdson 

Gabbe, Lots 4t Heller 

iHUf Bway Circle 

Gale, Inc. 

48 West 48th St.. . PLaza 

General Artists Corp. 

1270 Sixth Ave.. Circle 

GKts, Clark H. 

4.'10 I'jirli Ave PLaza 

GIbbs. John R.. A Co. 

.'5'» Ho'kf:f»-ll.-r PIaz;. .PLaza 

GlaMr, ice. Inc. 

746 Fifth Ave PLaza 

0—4muu>. Martin 

Warwick Hotel . . .JUdson 

OreaUer, Abnrr 4. 

1270 Sixth Ave. . . Circle 

OrMaman, Al 

1270 Sixth Ave... ..Circle 

Hablo. 8ylTla 

11. -5 W. 57lh '-• JCdHori 

Hanna, Mmrk 

6M Madison Avu TEmpleton 

ilayward, Leiand. Ltd. 

260 W. 67th 81 TUdaon 



3-1862 
6-4224 
6-2244 
5-0640 
3-7840 
2-1040 
2-6244 
9-1344 
6-1591 
6-3417 
7-0094 
7-6900 
6-3680 
6-6661 
7-9136 
7-6900 
4-3644 
7-6200 
4-3966 
2-4037 
5-7998 
7-7100 
7-7643 
0-0910 
7-5fi60 
9-4600 
6-1180 
7-3026 
6-8422 
8 2731 
8-8730 
6-2580 



Hurok Attractions, Inc. 

711 Fifth Ave PLaza 9-6000 

Karn, Estella H. 

49 West 45th St ..Luxembourg: 3-2170 

Kerr, Bob 

85 W. 54lh St COlumbus 5-8051 

Leddy, Mark J. 

48 W.<;t 481h St JUdson 6-2760 

Lengel, William C. Literary ARHOciates 

67 West 44th St MUrray Hill 2-3606 

Lipset, Benjamin B. 

1350 Broadway CHlckering- 4-2466 

Leipzig, Syd 

1564 Broadway Circle 6-2367 

Management Corp. of America 

598 Madison Ave PLaza 9-7600 

William McCafTrey Agency 

501 Madison Ave ELdorado 5-1076 

Michaud, Arthur T. 

1619 Broadway Circle 7-2900 

Mindling, Louis A. 

113 West 57th St Circle 5-5370 

Morris, William Aeency, Inc. 

1270 Sixth Ave JUdson 6-5100 

Morrow, Marjorie 

1501 Broadway CHickeringr 4-0644 

Moses, John H. 

730 Fifth Ave Circle 6-2677 

Music Corp. of America 

598 Madison Ave PLaza 9-7500 

National Concert & Artists Corp. 

711 Fifth Ave PLaza 9-6000 

National Radio & Theatrical Bureau 

1650 Broadway JUdson 6-3550 

North. Meyer B. 

1564 Broadway PLaza 7-3445 

O'Connor. John 

1697 Broadway Circle 5-4920 

Okun, Lillian 

2 West 67th St TRaf algar 7-8916 

Peed, Earl 8. 

1 If) W. 57th St PLaza 7-.3736 

Pratt, Ben 

322 East 50th St PLaza 8-0593 

Richard, Max 

1776 Broadway PLaza 7-6414 

Roberts, Bob Levitt 

806 Seventh Ave JUdson 6-0026 

Shurr, Louis 

1501 Broadway CHickering 4-8240 

Souvaine, Henry, Inc. 

30 Rockefeller Plaza Circle 7-5666 

Bpecial Attractions, Inc. 

48 West 48th St PLaza 7-3380 

Stanley, Alleen 

1619 Broadway PLaza 7-6779 

8tark, Wilbur 

510 MadJHOii Ave PLaza 3-1742 

Storer, Douglas F. 

1270 Sixth Ave Circle 7-6326 

Vallon, Mike 

1270 Sixth Ave . . .Circle 7-0162 

Waible, Fred 

400-A E. 56th St ELdorado 5-2372 

Wolf Associates, Inc. 

420 Madison Ave PLaza 5-7620 

Yost, Ben Enterprises 

1650 Broadway Circle 6-6532 



254 



• • • 



MANAGERS AND AGENTS 



• • • 



^ 



LOS ANGELES 



^ 



Allen Larry, Inc. 

6381 Hollywood Blvd. (28) , . .HEmpstead 0421 
Ainsworth, Helen, Agency 

197 N. Canon Dr. (B. H.) . . CRestview 6-2062 
Bergerman, Stanley & Co. 

8553 Sunset Blvd CRestview 6-6121 

Bernie, Herman 

260 S. Beverly Dr. (B.H.) ... CRestview 5-0117 
Bloom, Phil, Akcy. 

416 N. Bedford Dr CRestview 6-1339 

Business Administration Co. 

360 N. Camden Dr. (B.H.) . . .CRestview 6-7071 
Columbia Artists Management, Inc. 

427 West 5th St MAdison 6-2327 

Crosby, Everett N., Ltd. 

9028 Sunset Blvd. (46) BRadshaw 2-2771 

Famous Artists Corp. 

9441 Wilshire Blvd. (B.H.) . .CRestview 1-5222 
Federal Artists Corp. 

8734 Sunset Blvd. (46) CRestview 5-5261 

Frederick Bros. Agcy. Inc. 

214 N. Canon Dr. (B.H.) . . . .CRestview 1-6244 
General Artists Corp. 

9028 Sunset Blvd. (46) CRestview 1-8101 

Gertz, Mitchell Agcy., Inc. 

240-242 S. Beverly Dr. (B.H.) 

CRestview 4-5491 
Gregory Associates, Inc. 

930 N. La Ciene?a Blvd BRadshaw 2-5084 

Nat C. Goldstone Agcy. 

9121 Sunset Blvd. (46) CRestview 6-1071 

Hamilburg, MitcheU, Jr. 

8776 Sunset Blvd CRestview 5-4171 

Irwin, Lou, Inc. 

9165 Sunset Blvd. (46) CRestview 1-7131 

Jaffe. Sam, Agcy. 

8553 Sunset Blvd. (46) CRestview 6-6121 

Kohner, Paul, Inc. 

9169 Sunset Blvd. (46) CRestview 1-5166 

Kramer, Earl Agcy. 

204 S. Beverly Drive (B.H.) . .CRestview 6-2338 
Kurtze, Jack, Agcy. 

214 N. Canon Dr. (B.H.) CRestview 4-6403 

M. C. Levee 

9000 Sunset Blvd CRestview 6-6285 

Linsk, Lester 

9606 Santa Monica Blvd. (B.H.) 

CRestview 5-4396 
MCA, Ltd. 

9370 Santa Monica Blvd. (B.H.) 

CRestview 6-2001 
McConkey Artists Corp. 

Hollywood Roosevelt Hotel (28) 

HEmpstead 7141 
Morris, Wm., Agency, Inc. 

202 N. Canon Drive (B.H.) . .CRestview 1-6161 
National Concert & Artists Corp. 

427 W. 6th St. (13) MAdison 9-1241 

Preminger, Inge, Agey. 

204 S. Beverly Dr. (B.H.) .. .CRestview 6-8776 
Radio Registry 

1519 Cross Rds. of the World. .Hillside 8321 
Bocamora, Wynn 

8584 Sunset Blvd. (46) CRestview 4-5431 

Rosenberg, George, Agcy., Inc. 

211 S. Beverly Dr. (B.H.) CRestview 1-8121 

Rush, Art, Inc. 

1418 N. Higrhland Ave. (28) ... .Hillside 5161 
Saphier, James L., Agcy., Inc. 

9638 Brighton Way (B.H.) . .CRestview 1-7231 
Small, Paul, Artists, Ltd. 

448 S. Canon Dr. (B.H.) ... .CRestview 1-5246 



Sharpe, Don W. 

8511 Sunset Blvd. (46) CRestview 6-2044 

Schwartz Agcy. 

8749 Sunset (46) CRestview 6-7371 

Shauer, Melville A., Agcy. 

9120 Sunset Blvd. (46) CRestview l-il03 

Sherman, Edward, Agcy. 

8680 Sunset Blvd. (46) CRestview 6-0186 

Shurr, Louis Agcy. 

327 North Rodeo Dr. (B.H.) .CRestview 1-1116 
Somlyo, E. T. 

242 N. Canon Dr. (B.H.) CRestview 6-2041 

Stempel-Olenick Agcy. 

717 N. La Ciene&a Blvd. (46) .CRestview 1-7141 
Wadsworth, J. B. 

9172 Sunset Blvd CRestview 6-0698 

Winkler, Daniel M. 

9606 Santa Monica Blvd. (B.H.) 

CRestview 1-7244 



CHICAGO 



^ 



Alexandroflf, Norman, Artists' Bureau 

410 S. Michigan Ave WAbash 2-6761 

Associated Booking Corp. 

203 North Wabash CEntral 6-9451 

Benn Theatrical Agency 

64 West Randolph St DEarbom 2-6860 

Consolidated Radio Artists of 111. 

32 W. Randolph St FRanklin 2-8300 

Ellsworth, W. M. 

76 E. Wacker Drive CEntral 6-0942 

General Artists Corp. 

360 N. Michigan Ave STate 2-6288 

Harry Greben Enterprises 

203 North Wabash DEarbom 2-0996 

Gumbiner Management Co. 

120 S. LaSalle St STate 2-0248 

Charles E. Hogan 

203 North Wabash CEntral 6-2032 

Tweet Hogan 

203 North Wabash ANdover 3-6910 

Jack & Jill Players Radio Artists Co. 

180 E. Delaware St WHitehall 4-5100 

Lear, Les Productions Corp. 

139 No. Clark St FRanklin 2-2100; 2-7840 

ANdover 3-7233 
Levin, W. Biggie ^^^^ 

612 N. Michigan Ave .SUperior 7-0506 

Paul Marr Theatrical Agency 

303 North Wabash DEarborn 2-7415 

McOonkey Artists Corporation 

127 North Dearborn STate 2-7332 

Morris, William, Agency ^ 

203 N. Wabash Ave STate 2-3632 

Morse, Sidney P. 

203 N. Wabash Ave RAndolph 6-6990 

Music Corporation of America 

430 N. Michigran Ave DElaware 7-1100 

Mutual Entertainment Agency, Inc. 

203 North Wabash RAndolph 6-6990 

National Concert & Artists Corp. 

106 W. Adams St DEarborn 2-6813 

Sidney J. Page „ „„.. 

203 North Wabash STate 2-7344 

Radio Talent, Inc. ^ ^^ 

35 E. Wacker FRanklin 2-4351 

Schuster, Milton 

127 North Dearborn St DEarborn 2-8633 

Phil TjTrell Agency 

203 North Wabash FRanklin 2-8665 

WLS Artists Bureau 
120 W. Waahington Blvd MOnroe 6-8700 



255 




DIFFERENT WJBK 
STATIONS 



DETROIT 



WAG A I WMMN 

ATLANfA I rAIRMONI 




WGBS I WSPD-TV 

MIAMI V TOLEDO 

WJBK-TV I WSAI 

DETROIT I CINCINHATI 




',. vj- 'mm-:'';>;. 



WWVA WAGA-TV 

WHEELING ATLANTA 



KEYL-TV WSPD 

SAN ANTONIO TOLEDO 




Docs your product need a climate that's hot ... or cold? Should the market be 
urban or rural . . . large or small? Whichever it is there's a top-value STORER 
STATION to sell your product successfully! In broadcasting — and telecasting 
loo — wide-awake programming and friendly service have built enthusiastic 
audiences. So put your product on STORER STATIONS . . . stations where 
wise buyers hear what wise sellers have to say. 

"^^ STORER BROADCASTING COMPANY 

TOM HARKIR, V. P., National Salej Director 

NATIONAL SALES HEADOUARTERS: 
n« Eoit 57 Str«ef, Mtw York 11, Eldorado 5-7690 • 230 N. Mkhigon Ave., Chicogo 1 FRonkJin 2-6498 



RADIO 
NATIONAL 
REQIONAL 



257 




I is not only the world^s 

^"■^ ■- center, it is also 




Detroit 

greatest automotive 

one of the nation's most important radio and 




And the 
'*" television 



television production centers, 
center of Detroit's radio and 
production is 

T REN OLE- Camp BELL Enterprises, Inc. 




Because Trendle-Campbell originates four live programs on two 
national networks. These are the nationally famous LONE RANGER, 
Monday-Wednesday-Friday weekly, 7:30 to 8:00 p.m., 
E.S.T., on ABC. Also, the LONE RANGER on television 
every Thursday from 7:30 to 8:00 p.m., E.S.T., on ABC 
network, LONE RANGER celebrates its 20th anniversary 
this year. 

SERGEANT PRESTON of the YUKON 5:00 
to 5:30 p.m., E.S.T., Tuesdays and Thursdays 

r.ri \fi|fii il \f.twork. 





I HE GREEN HORNET 
programs, now being pro- 
available soon for spon- 




for many years one of the top radio 
duced as a television show, will be 
sorship. 



Trendle-Campbell Enterprises, Inc. 



1 800 Strok Building 



Detroit 26, Michigan 



NEW SYMBOL OF PROGRESS 

AB-PT Moves Swiftly To Build Public Service 



By ROBERT E. KINTNER. President 

American Broadcasting Company 



ANEW competitive force was 
initiated in the home radio 
and television broadcasting in- 
dustry on Februa"ry 9, 1953 
when the Federal Communica- 
tions Commission gave its ap- 
proval to the merger of the 
American Broadcasting Company 
and United Paramount Theatres, 
Inc., as (being "in the public inter- 
est." 

The merger combined in the 
newly formed American Broad- 
casting-Paramount Theatres, Inc., 
the 651-theater chain of United Para- 
mount Theatres, Inc., with the then 355- 
radio station and 81 - television station 
networks of the American Broadcasting 
Company which owned five stations in 
radio, television and FM. 

Under the terms of the mergei-, the 
American Broadcasting Company con- 
tinues to operate its radio and television 
networks as a division of the merged 
company, AB-PT, which maintains its 
policy of operating its theaters on a de- 
centralized basis through regional operat- 
ing subsidiary companies. 

The merger btings together in one com- 
pany the combined show business "know- 
how" of two leading components of the 
entertainment world — radio and television 
on the one hand and the motion picture 
theaters on the other. 

Less than a month after the merger was 
consummated, ABC moved rapidly ahead 
to make good its promise to become a 
stronger and top competitor in the home 
broadcasting and telecasting industry. In 
rapid succession these developments were 
announced by ABC: 

Feb. 18: ABC to spend $2,000,000 for super- 
power video for its five owned television 
stations 
Feb. 19: ABC buys two top TV story 
properties; to star Paul Hartman and 
Barry Sullivan. 
Feb. 23: A new concept in radio program- 
ming featuring music and news on ABC 
Saturday, Sunday and Monday nights, 
with name stars as masters of cere- 
monies. 
Feb. 24: ABC eagle on federal mirror 
adopted as trademark by ABC radio and 
television networks starting March 1, 
1953. 
Feb. 25: WABC, WABC-FM and WABC- 
TV are the new call letters for ABC in 




New York, effective March i, 
1953. 
Feb. 27: ABC announces expen- 
diture of $100,000 for all-family 
film serials on New York tele- 
vision station— WABC-TV. 
March 2: ABC expands its TV 
and radio operations into addi- 
tional top markets of the coun- 
try; adds 14 new TV affiliates 
for total video network of 95 
and five new radio affiliates 
bring ABC radio network to 
362 stations. 
March 6: (the date this was written) ABC 
signs George Jessel to an exclusive long- 
term contract fot his services in radio 
and TV as a performer and producer 
effective June 1, 1953. 
These are the headlines which tell in 
graphic and concise fashion the story of 
ABC's first steps following the merger to 
become a vital and vigorous competitor. 

The goal of ABC is to compete more ef- 
fectively, to render a better and more far- 
reaching service to the public. We plan 
to achieve this goal through sound, busi- 
ness-like progress and a steady, consistent 
development and growth. We do not ex- 
pect magic results over-night. 

Time alone will tell the full benefits of 
the merger to the American audience in 
radio and television through better pro- 
gramming, not alone by ABC but through- 
out the entire industry as competition 
rises to higher levels. 

This year (1953) will mark one of the 
peak periods of expansion in the history 
of ABC. Basically this expansion will be 
on the programming front and is geared to 
the Fall season. As a milestone in the net- 
work's progress, 1953 will take its place 
alongside the August, 1948-September 1949 
period when ABC became the fil-st net- 
work to place in operation its five owned 
television stations. 

ABC eagerly welcomes the opportunities 
the merger presents to us for broadening 
the industry's programming horizons just 
as I am certain CBS, DuMont, MBS and 
NBC recognize and will rise to new 
heights of achievement to meet the chal- 
lenge of strong new competition. 

This will rebound to the benefit of the 
audience, the advertiser and the industry. 
We are indeed standing on the threshold 
of an exciting new era in radio and tele- 
vision. 



259 



AMERICAN BROAD 



lONr 




S.D. 



\irYO. 



ARIZ. 



.V52 



NETWORK FACILITIES 
AS OF FEBRUARY 1, 1953 



NEB. 



t. 



COLO. 



ASTING COMPANY 




^M. j^*^'^" _. ij^Btez V^^^^B^^^-^^^xj^s^^^^^*^ J^Sii^ 

\\ / / ^s ^ wsaV _ wNXT C3. , ,;-■ M^ 

P ^.„, c.^ o - / \ '^ ^^il~^i..." wToSo — cr 

K^o ; i - -"wjiii// **"'y:r^^ 

. , TENN. j/h..*-s,x .«g;.r.^H wWo /^mfp ^^^ 

ALA. k > \ \wfiAC^. 0»»»g-"-^ 

6....«o4 J ,,^.,^ -O \ *"*^ - WRNO 

wABs "wseNSr"^ whma' p.„ 

,i<«<y 'o i' V «— p wXpxr 

^=«<^ XR«0 ^«^B ,y1jtV J ^ „ y \ . ^ *''*'>'=;:: wMGA 

'^'■b9 1 «.c,.i.S;ii^i I WABB . - ; • 

KFOM j.^ Nn IU..X "^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ weGe 

KANE o ^cr ■ ^^^^^^^^^^^^^^^^^^^^^^^^^ 

WSM8 ;^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 

WHOO, 




AMERICAN BROAD CASTING COMPANY 




AS.^£..«fj,5^ 



NETWORK 

AS OF FEBRUARY 1,19.') 




fe. 



A M E R I 

BROADCASTING 





(A Division of Americcm Broadcasting-Paramount Theaters, Inc.) 

7 West 66th Street, New York 23, N. Y. 
(Telephone Number: SUsquehanna 7-3000) 



AB-PT Board of Directors 

EjH E. Anderson Robert L. Huffines, jr. 

)ohn Balaban William T. Kilborn 

A H. Blank Robert E. Kintner 

John A. Coleman Walter P. Marshall 

Charles T. Fisher, jr. Edward J. Noble 

E. Chester Ccrsten Robert H. O'Brien 

Leonard H. Goldenson Herbert Schwartz 

Walter W. Cross R. B. Wilby 

Robert H. Hinckley Owen D. Young 

American Broadcasting Company 

(A Division of AB-UP) 

Officers 

Robert E. Kintner President 

Robert H. O'Brien Executive Vice-President 

Earl E. Anderson Vice-President 

Charles T. Ayres Vice-President 

Slocum Chapin . Vice-President 

James H. Connolly Vice-President 

Robert H. Hinckley Vice-President 

Earl Hudson Vice-President 

Ernest Lee jahncke, Jr Vice-President 

Frank Marx Vice-President 

John Mitchell Vice-President 

Harold L. Morgan. Jr Vice-President 

John H. Norton, jr. Vice-President 

Theodore I. Oberfeldcr Vice-President 

C. Nicholas Priaulx. Vice-President and 

Treasurer 
Alexander Stronach, Jr Vice-President 

Thomas Velotta Vice-President 

Robert M. Weitman Vice-President 

Paul Whiteman Vice-President 

Geraldine B Zorbaugh Secretary 

Walter C. Tepper Controller 

Aaron Rubin Ass't Secretary and Treasurer 
Omar Elder Ass't Secretary 

New York 

30 Rockefeller Plaza 

New York 20. New York 

Charles T. Ayres. . . Vice-President in charge of 

Radio Network 

Engineering d General Services 

Frank Marx Vice-President in Charge 

1,1,. t,. , Operations Supr. 

. Purchasing Agent 

Supr. of Communications 

Clure Owen Administrative Assistant 

John Preston Director of Engineering 

Facilities & General Services 



Lawrence Ruddell Recording Director 

Joseph j. Spagnola Office & Studio Services 

Director 

William Trevarthen Director of 

Engineering Operations 
Reginald Willcocks Traffic Manager 

Finance, Personnel 

C. Nicholas Priaulx, Vice-President & 

Treasurer 

Henny T. Hede, Administrative Assistant 

Aaron Rubin Assistant Treasurer fir 

Assistant Secretary 

Walter C. Tepper Controller 

Marie McWilliams Director of Personnel 

Legal 

Geraldine B. Zorbaugh Secretary fir Acting 

General Attorney 
Omar Elder Attorney Cr Assistant Secretary 

Labor Relations 

Mortimer Weinbach Acting Director of 

Labor Relations 
News & Special Events 

Thomas Velotta Vice-President in Charge 

Donald Coe. . .Director of News fir Special Events 
Program 

Robert M. Weitman Vice-President 

in Charge of Programming and Talent 

Raymond Diaz National Program Director 

William Berns WABC Program Manager 

Leonard Blair Eastern Program Director 

Walter A. Gustafson. Supervisor of Sound Effects 
William Hamilton. Eastern Production Manager 

Helen Hedeman Supervisor of Casting 

Anne Kelly Announcing Office Manager 

j. Ward Mitchell Manager of Script & 

Program Promotion 

George Sax Supervisor of Program Production 

_, ^ .. . ,j Control Unit 

Clayton Shields Business Manager 

Myrtle Tower. . .Director of Program Operations 

Frank Vagnoni Manager of Music Division 

Public Relations, Advertising & 

Promotion, and 

Continuity Acceptance 

1°^? P^^"y Director of Public Affairs 

fi"! lSI;^):^^^'''' Librarian 

Mitchell DeGroot Manager of Advertising & 

A ..L ■> *« Promotion 

Arthur B. Donegan .Manager of Publicity 



Ellen Heagerty Supervisor of Audience 

I nfornvation 
Grace johnsen. Director of Continuity Acceptance 

Ruth Trexler Executive Producer of 

Religious and Education frograms 

Scdes 

William Fairbanks Eastern Sales Manager 

George Huelser Sales Service Manager 

Station Relations, Operations for 

Sales & Station Traific, Research & 

Sales Development 

Ernest Lee Jahncke, Jr.. . .Vlce-Pres. & Assistant 

to the President 

Frank Atkinson Manager of Co-operative 

Program Sales 

Stewart Barthelmess Manager of Station 

Clearance 

Alfred Beckman National Director of Station 

Relations Department 

Donald Buck Director of Operations for Sales 

and Station Traffic 

Alice Stamatis Manager of Order Processing 

Oliver Treyz Director of Research & 

Sales Development 

William A. Wylie Manager of Station 

Relations Department 
Central Division 
20 North Wacker Drive 
Chicago 6, Illinois 

John H. Norton, Jr Vice-President in Charge 

LeRoy Bartrum Manager of Traffic fir 

Communications 

Kenneth Christiansen Manager of Office & 

Studio Services 

Mary A. Corcoran Purchasing Agent Cr 

Personnel Interviewer 
Wilbur Cummings. .Engineering Operations Supr. 

Frances Dixon Program Booking and 

Operations Supervisor 

James Duffy Manager of Advertising and 

Sales Promotion 

Walter L. Emerson Legal Counsel 

Elliot Henry, Jr Publicity Manager 

William Hohmann Research Supervisor 

E. C. Horstman Manager of Engineering fir 

General Services Department 

Lowell E. Jackson Manager of Network Sales 

Edward BIshoff Sales Service Manager 

Burr E. Lee Manager of Production and 

Announcing 

Francis McNulty Music Rights Supervisor 

Cornelius O'Dea News Supervisor 

Stewart Robinson Auditor 

Robert M. Savage Manager of Script Cr 

Continuity Acceptance 

W. Donald Roberts Director of Network for 

Central Division 

Hollywood 

1539 North Vine Street 

Hollywood 28, California 

Earl Hudson Vice-President 

in Charge of Western Division 

J. Clifford Anderson Program Business Mgr. 

Dorothy L. Brown Continuity Acceptance 

Editor, Western Division 

Philip G. Caldwell Manager, Engineering & 

General Services, Western Division 
Francis Conrad . . . Director of Radio, Westera Div, 



Dresser Dahlstead Program Manager, 

Western Division 
Ralph Denechaud.. .Engineering Operations Supr. 

Paul Gates Night Program Manager 

Francis D. LaTourette Western Division 

News Editor 

Allan Maynard Purchasing Agent 6 

Supervisor of Building Maintenance 

Courtney McLeod Traffic Manager, Western 

Division 

Jon Meyers Assistant Program Manager Cr 

Production Manager 

Florence T. Schiro Personnel Director 

C. Merwin Travis Director of Promotion - 

Publicity Services 

John C. Wagner Controller, Western Division 

San Francisco 

420 Taylor Street 

San Francisco 2, California 

James Connolly .Vice-President In Charge 

A. E. Evans Manager of Engineering Cr 

General Services Department 

Gordon Grannis Advertising, Promotion Cr 

Publicity Manager 

Lois Ann Hart Sales Service Manager 

Edith KIrby Traffic Manager 

Victor Reed Manager of News Cr Special 

Events Cr Program Operations 

Henry A. Saroyan Auditor 

Lorraine Duchene. .Continuity Acceptance Editor 

Owned Radio Stations 

Theodore I. Oberfelder Vice-President in 

Charge of Owned Radio Stations 

William Materne National Sales Manager, 

Owned Radio Stations 
New York 

Hartley Samuels General Manager of WABC 

Michael Renault. .Commercial Manager of WABC 
Chicago 

Edward Lynch Sales Manager of WENR 

Hollywood 

Amos Baron Station Manager and National 

Sales Manager of the Western Division 

Jon Wells Barkhurst Director of Radio 

Promotion -Publicity Department 

Matthew Barr Sales Manager of KECA 

San Francisco 

Paul Scheiner Sales Manager of KGC 

Detroit 
(WXYZ, Inc.) 

Harold Christian Sales Manager of WXYZ 

Station Representatives for WABC, KECA & KGO 
Edward Petry Cr Company 
488 Madison Avenue 
New York 22, N. Y. 
Station Representatives for WENR Cr WXYZ 
John Blair Cr Company 
150 East 43rd Street 
New York 17, N. Y. 
Radio Stations Advisory Committee 
Roger W. Clipp, WFIL, Philadelphia, Pa. 
J. P. Williams, WING, Dayton, Ohio. 
Verl Bratton, WKTY, La Crosse, Wisconsin. 
T. B. Lanford, KRMD, Shreveport, La. 
Harold V. Hough, WBAP, Fort Worth. Texas. 
Frank C. Carman, KUTA, Salt Lake City, Utah. 
J. Archie Morton, KJR, Seattle, Washington. 
James W. Hicks, WCOS, Columbia, S. C. 



••* 




almost 10°"^ of ihe 
-take^ place 

in WJR.^ hHma.nj 



WJR MARKET DATA 



of total 
U. S. market 

Population 12,601,300 

Radio Homes 3,785,540 

Farm Radio Homes 328,990 

Food Sales $ 3.266,766,000 

Retail Sales .$13,613,431,000 

Drug Sales $ 464,447,000 

Fillmg Station Sales $ 739,614,000 

Passenger Car Registrations 4,116,934 

ThJR rrmlli-hillion dollar market, so 
vital U> your national (sales volunn', 
18 effectively and economically 
covered by one single sales voice. 
WJK reaches all of this great market 
every time of the day, every day of 
the year, with the most influential 
single voice in the area! Increase 
your sales in this rich 137 county 
area us<* WJK, the Great Voice of 
the Great Lakes. 

For more information, contact WJR 
or your (^hristalre[>resen tali ve today. 

W; 9, Fither Building, Defroit 2, Michigan 

W;R, Eatfern Office-. 665 Fifth Avenue, New York 22 
Kmprefnied Nationally by the Henry I. Chrislal Company 
Canadian R»pret«ntativet: Radio Time Sales, (Ontario) Ltd. 



-die 
gi^eai 
volc& 

of-Ui(Z 
ghzat 




T WJR, Detroit, The Goodwill Station 
'«" CBS Radio Network 
MiKi 50,000 watts Clear Channel 



NO. 1 PROBLEM-AUDIENCE 

Basic Ingredients For Its Building Is — Programs 



By ADRIAN MURPHY 
President, CBS Radio 



IT IS always something of a 
risk to try and set down in 
the middle of January predic- 
tions which will be published 
toward the end of April and 
which will be read (if at all) at 
some unknown time in the suc- 
ceeding ten or eleven months. 

This is a risk which none of 
us takes willingly. But perhaps 
it is good for the soul that we 
do take it since it forces us to 
attempt long-range revaluations 
of a situation which, for the most 
part, we see only on a day-to-day, even 
hour-by-hour basis. 

It seems to me that now — as invariably 
as in the past — the basic problem of radio 
is audiences. And audiences inevitably 
have only a single fountainhead: pro 
grams. 

The mere fact that television has be- 
come another competitor for leisure-time 
attention — added to reading, conversation, 
movies, visiting, driving, etc. — accents the 
audience problem rather than makes it 
insoluble. 

Perhaps one of radio's strongest attri- 
butes now, as always, is the fact that radio 
listening is a leisure-time activity which 
can he engaged in at the same time peo- 
ple engage in other activities. This is most 
demonstrable during the daytime hours 
when housewives are faced with the 
hourly and weekly chores which continue 
throughout the year. These housewives 
each day recognize and rebuild their 
homes from the debris of everyday living 
and, at the same time, are informed and 
entertained by daytime radio — without 
missing a crease in the bed sheets or a 
speck of dust in the living room. This 
simultaneous work-play equation has 
made daytime radio the good companion 
of the American housewife. There seems 
to me to be no evidence that television 
will materially change this situation in 
the foreseeable future. 

In nighttime radio we have, obviously, 
a somewhat different situation. Initially 
radio was traditionally a center-of-the- 
home activity. The radio set was a major 
household investment made for the whole 
family. The family made dates with their 
favorite performers between the hours of 
7 and 10 and gathered as a family to keep 
these dates. 

But, even before television, this pattern 



mtmAim 




wasi changing. Radio listening 
was moving beyond the confines 
of the living room into the den, 
the kitchen, the bedroom, and 
the automobile. The mere fact 
that in the past six years 100,000,- 
000 new radio sets have been 
bought seems to indicate that the 
radio has been becoming a per- 
sonal, rather than a family, ad- 
junct to people's lives. 

I suspect that as the general 
economic well-being of the 
United States continues to grow 
— ^as more and more people continue to 
get more and more of the so-called luxu- 
ries — this trend toward personalization of 
radio will accelerate, rather than dimin- 
ish. 

I think as broadcasters we have a very 
real responsibility to work with diligence 
and imagination to create new forms of 
programming which will conform to the 
living habits of our people. 

Obviously, none of us is satisfied with 
the encouraging situation as it is reported 
to us through research information. We, 
at CBS Radio, are considering how we 
can best translate the world of public af- 
fairs into exciting radio fare. Iliis might 
be a program feature of the future. We 
are constantly devising new ways to dis- 
cover and expose new personalities to 
the radio audience. All this, and more, we 
have done and will continue to do. 

I grart you that there is a wide gap be- 
tween recognizing and accomplishing an 
objective. However, recognition is an im- 
portant first step — and we have already 
taken a few steps beyond. 

Programs is the word that all of us keep 
before us at all times — think about, talk 
about, dream about. I am sure that other 
broadcasters are doing the same. I am 
convinced that today, and for the next 
five years, audiences are the industry's 
primary concern. It is the concern of our 
affiliated stations, and it is the concern of 
network and the stations that we own 
and operate. I am confident that the nature 
of radio, and the personalities of radio, 
and the interest that people have in ac- 
quiring radios to accompany them wher- 
ever they go represent a foundation which 
will insure the continuance of radio as a 
major medium for reaching, communi- 
cating to, and influencing the U. S. market 
in 1953 and years beyond. 



265 



CBS RADIO 




NETWORK FACILITIES 
AS OF FEBRUARY 1, 1953 





• WKAQ So» ;»(» 




NETWORK FACILITIES 
AS OF FEBRUARY 1, 1953 



C B 




(A DIVISI 



A D I 



F CBS, INCO 




Executives and Staff 
485 Madison Avenue, New York 22, N. Y. 
Telephone: PLaza 1-2345 
Registered Telegraphic Address— COLUMBIA NEW YORK 



BOARD OF DIRECTORS 



Frederick L. Chapman 
Bruce A. Coffin 
Lloyd H. Coffin 
David H. Cogan 
Ralph F. Colin 
James B. Conkling 
I A. W. Inglehart 



Leon Lsvy 
Adrian Murphy 
Edward R. Murrow 
Samuel Paley 
William S. Paley 
Dorsey Richardson 
Frank Stanton 



j. L Van Volkenburg 

William S. Paley Chairman of the Board 

Frank Stanton President 

Bruce A. Coffin Vice President 

Lloyd H. Coffin Vice President 

David H. Cogan Vice President 

James B. Conkling Vice President 

Earl H. Gammons Vice President 

William C. Cittinger Vice President 

Lawrence W. Lowman Vice President 

Howard S. Meighan . Vice President 

Adrian Murphy .. . . . .Vice President 

Daniel T. Shea Vice President 

Richard S. Salant Vice President 

|. L. Van Volkenburg Vice President 

)ulius F. Brauner. . ...Secretary 

Samuel R. Dean . . Treasurer 

Arthur S. Padgett. General Auditor 

Edward L. Saxe Controller 

Ned Marr Assistant Secretary 

Hert>ert C Hamilton Assistant Secretary 

CBS<:OLUMBIA INC. 

170 53rd St, Brooklyn 32, New York 
Telephone: HYacinth 2-8000 

BOARD OF DIRECTORS 



Bruce A. Coffin 
Lloyd H. Coffin 
David H. Cogan 



Bruce A. Coffin 



Samuel R. Dean 
William S. Paley 
Frank Stanton 



OFFICERS 



Chairman of the Board and 
Executive Vice President 

Djvid H. Cogan President 

Mario A. Gardner Vice President in Charge 

of Purchases 



Leopold M. Kay Vice President in Charge 

of Engineering 

j. Albert Stobbe Vice President in Charge 

of Operations 
Charles I. Kayko. . Administrative Vice President 
Harold H. Knuble. . . Assistant to Vice President 

Engineering 
Allan Strauss. Vice President in Charge of Export 

Julius F. Brauner Secretary 

Samuel R. Dean Treasurer 

John Ward Controller, Assistant Secretary 

and Assistant Treasurer 

CBS LABORATORIES DIVISION 
OFFICERS 

Dr. Peter C. Goldmark Vice President in 

Charge of Engineering Research 
and Development 

CBS RADIO DIVISION 
OFFICERS 

Adrian Murphy President 

Louis Hausman. .. Administrative Vice President 
James M. Seward. .Administrative Vice President 

j. Kelly Smith Administrative Vice President 

H. Leslie Atlass Vice President In Charge 

of Central Division 

Guy della Cioppa Vice President in Charge 

of Network Programs, Hollywood 

Charles L. Glett Vice President in Charge 

of Network Services, Hollywood 

Lester Gottlieb Vice President in Charge of 

Network Programs 

Arthur Hull Hayes Vice President in Charge 

of San Francisco Office 

John J. Karol Vice President in Charge of 

Network Sales 

William B. Lodge Vice President in Charge 

of Engineering 

William A. Schudt, Jr Vice President in 

Charge of Station Relations 

Accounting 

Merle Wick Comptroller 

Budget 

Tom Rollinson Director 



268 



Business Aifczirs, Network Programs 

Kenneth L. Yourd. . . . .Director, Business Affairs, 
Network Programs, New York 

John F. Meyers Director, Business Affairs, 

Network Programs, Hollywood 

W. C. Harrington Manager, Music Copyright 

Division 
Editing 

Don Bail Director 

General Engineering Department 

William B. Lodge Vice President in Charge 

of Engineering 

A. B. Chamberlain Chief Engineer 

H. A. Chinn Chief Audio Engineer 

J. W. Wright Chief Radio Engineer 

Legal 

Henry Howard Senior Attorney 

Network Programs 

Lester Gottlieb Vice Pres. Network Programs 

Gerald Maulsby Mgr. of Network Broadcasts 

Norman Frank Program Supervisor 

James Fassett Director of Serious Music 

Charles S. Monroe. . .Manager, Program Writing 

Network Sales 

John Karol Vice President in Charge of 

Network Sales 

Eldon Hazard Sales Manager 

Dudley Faust Eastern Sales Manager 

Giison Gray Administrative Manager 

E. E. Hall Sales Service Manager 

Chicago Office, 410 Michigan Avenue 

Erwin H. Shomo Western Manager 

Roger K. Huston Assistant Manager 

Detroit Office, Fisher Bldg. 
Joseph Spadea Manager 

News and Public Affairs 

Wells Church Director of News and 

Special Events 

Stuart Novins Director of Public Affairs 

Helen J. Sioussat Director of Talks 

Red Barber Counselor on Sports 

John Derr Director of Sports 

George Crothers Dir. of Religious Broadcasts 

Theodore Koop. .Associate Director of News and 
Public Affairs, Washington 

Dallas Townsend Manager of Special Events 

Lewis Shollenberger Director of Special 

Events, Washington 

Operations 

Horace Guillotte Director of Operations 

Austin E. Joscelyn Director of Operations, 

Hollywood 

James Sirmons. . .Manager of Network Operations 

Davidson Vorhies. Manager, Technical Operations 

and Chief Engineer, WCBS 



Hugh Cowham Tariffic Manager 

Julius Mattfeld Director of Music Library 

Lucile Singleton Manager of Record and 

Script Library 

Press Information 

George Crandaii Dir. of Press Information 

Irving Fein Director of Publicity and 

Exploitation, Hollywood 

Sidney Garfield Director of Exploitation 

Michael Boscia Executive Assistant to 

Mr. Crandaii 

Edwards Reynolds Manager, Press Information 

Harry J. Feeney Assistant to the Director 

of Press Information and Trade News Editor 

Anne Harding Manager, Service Division g 

Raymond Hughes Manager, Magazine Division || 

CBS Radio Spot Sales 

Wendell Campbell General Sales Manager 

Henry Flynn Eastern Sales Manager 

H. A. Carlborg Manager, Sales Development 

Richard Hess Research Manager | 

Guy Cunningham Promotion Manager 

Chicago Office 
410 North Michigan Avenue | 

Gordon F. Hayes Western Sales Manager 

Memphis Office, 63 S. Main Street 

H. W. Maier, Sr Sales Manager 

Detroit Office, Fisher Bldg. 

Ralph Patt Sales Manager 

Los Angeles Office, Columbia Square 

George E. Hurst Sales Manager 

San Francisco Office, Palace Hotel 

Bert West Sales Manager 

Research 

Harper Carraine Director of Research 

Edward Reeve Sajes and Promotion Research 

Manager 

Howard Miller Manager, Coverage and 

Marketing Research 
Gerhart Wiebe Research Psychologist 

Sales Promotion and Advertising 

George Bristol Director 

Charles Oppenheim Administrative Manager 

Louis Dorfsman Associate Director 

Thomas Means Director, Promotion Service, 

CBS-Owned Stations 

Frank Nesbitt Director, Network Sales 

Presentations 

Robert Elliott Director, Network Copy 

Irving Miller Director, Art Service, CBS- 
Owned Station Promotion 

Joseph Tole Production Manager 

Edward Kaylen Sales Analysis and Special 

Reports 



269 



Station Administration 

C*rl ) Buriljnd Director of Station 

Administration 

Station Relations 

A^illijm A. Schudt. Jr Vice President in 

Charge of Station Relations 

Edward OcCray Station Relations Rep. 

Ole Morby Western Division Manager, 

Columbia Square, Los Angeles 28 

CBS. Inc.. Broadcast Service 

Departments 

Building Operations and 

Ticket Division 

lames Swenson. . Manager of Building Operations 

Jack Page Asst. Mgr. of Building Operations 

Lauretfe Banks Supervisor of Ticket Division 

General Purchasing 

John E. Forsander Director of Purchases 

Edward Drewes Purchasing Agent 

Office Services Department 

A H. Bryant Manager 

Maude Stubner Supr. of Program Typing 

Emily Schiener Supr. of Program Transcripts 

Personnel Relations 

Robert Kalaidjian Director 

Dr. Jack Nelson Director of Medical Office 

Charles Burt Personnel Administrator 

John Anderson Personnel and Labor 

Research Manager 
Richard Stanley Employment Manager 

Photographic 

Walter I. Siegal Manager 

Reference 

William C. Ackerman Director 

May Dowell Manager, General Information 

Division 

Agnes Law Librarian 

Esther Dobbins. . .Manager, Program Information 

Division 
Dorotfty Boyle Manager, Program Statistics 

Division 

CBS-OWNED STATIONS 

WCBS and WCBS-FM, 

485 Madison Avenue, New York 22 

r !'' Ward General Manager 

y Untermeyer Sales Manager 

- ■■'■ ^l«tc Program Manager 

Don Foley . . Promotion Manager 

KCBS and KCBS-FM. 
Palace Hotel San Francisco 5 

Arthur Hull Hayes Vice President in Charge 

San FranciKo Office, General Manager of 
KCBS and KCBS-FM 



lules Dundes Sales Manager 

Pede Worth Program Manager 

Evelyn Clark Promotion Manager 

KMOX, 401 S. Twelfth Boulevard 
St. Louis 2 

Eugene Wilkey General Manager 

Robert Hyland Sales Manager 

Mark Russell Program Manager 

C. W. Doebler Promotion Manager 

KNX and KNX-FM and 

Columbia Pacific Network 

6121 Simset Boulevard 

Los Angeles 28 

William Shaw General Manager 

E, W. Buckalew Assistant General Manager 

and Sales Manager 

Robert Sutton Program Manager 

Sherril Taylor Promotion Manager 

WBBM and WBBM.FM 
410 N. Michigan Avenue, Chicago 11 

H. Leslie Atlass. . . . .Vice President in Charge of 
Central Division, General Manager of WBBM 

E. H. Shomo Assistant General Manager 

William Miller Sales Manager 

Thomas A. Bland Program Manager 

C. W. Doebler Promotion Manager 

WEEI and WEEI-FM 
182 Tremont Street, Boston 12 

Harvey Struthers General Manager 

Emmett j. Heerdt, jr Sales Manager 

Raymond Girardin Program Manager 

Charles Vaill Promotion Manager 

HOUSEWIVE'S PROTECTIVE 
LEAGUE PRODUCTIONS 

Edward W. Wood, jr General Sales Manager 

and General Manager, HPL Prog. Services, Inc. 

COLUMBIA AFFILIATES ADVISORY 
BOARD 

I. R. Lounsberry WGR, Buffalo, Chairman, 

representing District No. 2 
Arnold Schoen.WPRO, Providence, District No. 1 
C. T. Lucy.WRVA, Richmond, Va., District No. 3 
Spencer Mitchell. . .WDAE, Tampa, Fla., District 

No. 4 

Howard Sumerville WWL, New Orleans, 

District No. 5 
Hulbert Taft, jr WKRC, Cincinnati, District 

u n . No. 6 

Harry Burke KFAB, Omaha, District No. 7 

Joseph Bernard KOMA, Oklahoma City, 

District No. 8 

Clyde Coombs KROY, Sacramento, District 

No. 9 

(For television personnel turn to TELEVISION 
YEAR BOOK in this volume) 



270 



AMPLE ROOM FOR RADIO,TV 

New And Better Ways Devised For Use Of Each 



By THOMAS F. O'NEIL. President. 
Mutual Broadcasting System 



EXAMINING 1952 for what it 
was — a 12-month installment 
in the long-term history of 
broadcasting — I find the year 
noteworthy on three main 
counts, with a fourth which 
turned out to be mainly a stage- 
set for the other three, despite 
advance notices which had it 
billed as the milestone event of 
the decade. But the top contri- 
bution of the year as a whole was 
its stronger- than- ever evidence 
that radio and television are both 
destined for long and thriving existence 
. . . each one performing vital functions 
in its own right. 

TV's Big Thaw, announced last April, 
proved to be merely the backdrop against 
which both forms of broadcasting played 
their respective roles in '52. Theoretically, 
that FCC ruling was to open the flood- 
gates to nationwide saturation by this 
newest medium. For a number of reasons, 
however, the expected flood is still a 
trickle; large U. S. areas are still un- 
reachable by TV; radio continues to serve 
as the only real mass medium available 
to the people of the United States at the 
present time. 

Accordingly, one point firmly estab- 
lished during the past year is this: that 
the national economy has ample room for 
both radio and TV. This point had been 
perennially questioned ever since tele- 
vision first arrived on stage. But it seems 
to me that the two media's working roles 
got squared away, for a long time to 
come, by their users' experience in '52. 
New and better ways were developed for 
the use of each, and the comparative scope 
and effectiveness of both became more 
clearly understood to the people than ever 
before. 

This brings me to the second plus- 
mark in my scoring of the past year, and 
here I credit television with doing radio 
a genuine service. For years, a good three- 
quarters of all network radio business was 
confined to four main product- types: 
foods, drugs, soaps, and tobaccos. Then 
along came TV, with all its allure for all 
sorts of advertisers — many of whom had 
never conceived of using the airwaves, 
with or without pictures. Inevitably, a 
number of these new sponsors found TV 
costs out of line with their own econom- 
ics, and had to discontinue. But even that 




brief fling gave them first-hand 
realization of the mass impact 
which both radio and TV pro- 
vide, and the radio networks 
found a lot of new doors open 
to their lower -cost, mass-sales 
story. On Mutual alone last year, 
22 different product classifica- 
tions were represented, and the 
entire medium is proving its 
ability to sell a wider variety of 
goods and services with every 
turn of the calendar. 
I approach Point Three on the 
year's record with some diffidence, for 
here my assessment of network radio in 
'52 must concentrate on the Mutual Net- 
work in '52, Our solid and contra-industry 
gain in billings over the preceding year 
is reasonably good proof that radio time 
continues to work well in our clients' 
hands. But still more important — for the 
whole industry and its whole future — is 
the new focus we have put on actual 
radio-vs.-TV performance. 

This refers, of course, to the unique 
formula for rate adjustment set up by 
Mutual. Following the other networks in 
point of time, but differing entirely from 
them in point of policy, our rate revision 
enables the radio sponsor to gear his 
time costs to the spread of TV — even as 
that spread inci eases in years to come. 
In brief, our rates remain unchanged in 
non-TV America ... we provide a 50% 
discount on nighttime charges for all sta- 
tions within 50 miles of a TV transmitter 
. . . and we apply that discount, six months 
after TV reaches any new area, to all 
MBS stations within that radius of the 
new tower. 

I can't help remarking that, without ex- 
ception, the loudest blasts against radio, 
and the most presumptuous arrangements 
for its immediate funeral, are made by 
persons with the least insight into the ac- 
tual workings of the medium. Often, too, 
the apparent "glamour" of television and 
its stars seems to cloud some people's 
thinking regarding the real value inherent 
in the two media. 

The past year has demonstrated anew 
the immatched effectiveness of network 
radio. And it is my abiding conviction 
that, because of the year's further contri- 
butions in both flexibility and economy as 
traced on this page, the future of the 
medium is assured. 



271 



MUTUAL BROAD 



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WLEU ERIE 
WHVR HANOVER 
WCMB HARRISBURG 
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WHUN HUNTINGDON 
WCRO JOHNSTOWN 
WGAL LANCASTER 
WBPZ LOCK HAVEN 
WKST NEWCASTLE 
WKRZ OIL CITY 
WIP PHILADELPHIA 
KQV PITTSBURGH 
WPAM POTTSVlUe 
WRAW READING 
WKBI ST. MARYS 
WISL SHAMOK/N 
WMAJ STATE COLLEGE 
WJPA WASHINGTON 
WBAX WILKES SARRE 
WORK YORK 



SOUTH CAROLMA 

WANS ANDERSON 

WBSC SENMETTSVILLE 

WUSN CHARLESTON 

WGCD CHESTER 

WNOK C0LIIM6IA 

WLAT CONWAY 

WGTN GEORGETOWN 

WAKE GREENVILLE 

WHSC HARTSVILLE 

WKOK NEWBERRY 

WRNO ORANGEBURG 

WRHI ROCK HILL 

WFIC SUMTER 

WALO WALTERBORO 

SOUTH DAKOTA 

KDSJ OEAOWOOO 

KORN MITCHELL 

KIHO SIOUX FALLS 

KWAT WATERTOWN 



WAGC 
WJZM 
WBAC 
WKRM 
WDSC 
WBEJ 
WEKR 
WGRV 



CHATTANOOGA 

CLARKSVILLE 

CLEVELAND 

COLUMBIA 

DYERS BURG 

ELIZ JOHNSON CITY 

FAYETTEVILLE 

GREENVILLE 

HARRIMAN 

JACKSON 

KNOXVILLE 

LAWRENCESURG 

LEWISBURG 

McMINNVILLE 

MEMPHIS 

MORRISTOWN 

NASHVILLE 

OAK RIDGE 

SHELBYVILLE 

UNION CITY 

WINCHESTER 



XEXAS 

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KBKI ALICE 
KVLF ALPINE 
KAMQ AMARILLO 
KVET AUSTIN 

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KTXC SIC SPRING 
KHUZ'BORGER 
KBWO SROWNWOOO 
KOR* BRYAN 
KCTX CHILDRESS 
KUNO CORPUSCHRISTI 
KWTN CRVSTALCITY 
WRR DALLAS 
KSET EL PASO 
KFJZ FORT WORTH 
KNAF FREDERICKSBURG 
KGVL GREENVILLE 
KSOX HARLINGEN 
KTHT HOUSTON 
KSAM HUNTSVILLE 
KVOZ LAREDO 
KCBO LUBBOCK 
KTRE LUFKIN 
KMHT MARSHALL 
KVKM MONAHANS 

KRIG ODESSA 

KPDN pampa 

KIUN PECOS 

KEYE PERRY TON 

KVOP PLAINVIEW 

KPAC PORT ARTHURBEAUMONfT 

KTXL SAN ANCELO 

KMAC SAN ANTONIO 

KRRV SHERMANDENISON 

KO>«T STAMFORD 



KSST 


SULPHUR SPRINGS 


KXOX 


SWEETWATER 


KTEM 


TEMPLE 




TEXARKANA 


K0K8 


TYLER 


KVOU 


UVALDE 


KV»C 


VERNON 


KVIC 


VICTORIA 


KWTX 


WACO 


KTRN 


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UTAH 






LOGAN 


KLO 


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KOAL 


PRICE 


KOVO PROVO 


KALL SALT LAAt CITY 


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WDEV WATERflURY 


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WBLT 


BEDFORD 




BLACKSTONE 








CHARLOTTESVILLE 


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CLIFTON FORGE 


WCVt 


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WFTR FRONT ROYAL 

WBOB GALAX 

WWOO LYNCHBURG 

WSAP NORFOLK PORTSMOUTH 

WNVA NORTON 

WJMA ORANGE 

«(SSV PETERSBURG 
»LEE RICHMOND 

WROV ROANOKE 
WAYB WAfNESBORO' 
KYVE WYTHEVILLE 

WASHIHCTON 

KXRO ABERDEEN 

KPUC BELLINGHAM 

KELA CENTRALIA-CHEHALIS 

KRKO EVERETT 

KWUK LONGVIEW 

KCY OLYMPIA 

tCVI SEATTLE 

KNEW SPOKA/tE 

KUJ WALLA WAUA 

KONW »ENATCHEe 



WEST VIRGIHU 

WKO* BLUEFIELO 
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WHAR CLARKSBURG 

«ONE ELKINS 
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wPLH HUNTINGTON 
«LOC LOGAN 
wEPm maRTINSBURC 
OUON MONTGOMERY 
WAJR mORGANTOwn 



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KATW ASHLAND 
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KFIZ FOND Du LAC 
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wlCK lacrosse 

«OMl MAMTOAC 

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«IC« MfOFORD 

«LIN MERRILL 

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KiPR CASPER 
KV«0 Cheyenne 
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MUTUAL BROAD CASTING SYSTEM 



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MUTUAL 

BROADCASTING SYSTEM 



Executives and Staff 

1440 Broadway, New York 18, N. Y. 
Phone, LOngacre 4-8000 

Executive Personnel 



Board of Directors 

Thomas F. Neil Chairman 

Elbcrf M. Antrim WCN, Chicago. Vice-Chmn. 
James E. Wallen. . MBS, New York, Sec'y-Treas. 
Willet H. Brown. Don Lee Network, Hollywood 

H. K. Carpenter WHK, Cleveland 

Benedict Cimbel, Jr WIP, Philadelphia 

Ward D. Ingrim, Don Lee, Hollywood 

Frank Schreiber WON, Chicago 

J. Glen Taylor General Teleradio, Inc. 

Linus Travers Yankee Network, Boston 



Officers 

Thomas F, O'Neil President 

j. Glen Taylor. Vice President 

James M. Gaines V.P. of General Teleradio in 
Charge of fho WOR and WOR-TV Division 

Adolf N. Hult V.P. in charge of Sales 

Robert A. Schmid ..V.P. in Chg. of Advertising, 

Public Relations and Research 

Julius F. Seebach Vice President in 

Charge of Programs 

I. M. Johnson V P. in Chg. of Sta. Rel. & Eng. 

James E. Waller Secretary & Treasurer 

George Ruppel Controller 

EIrtha Coldfarb Assistant Secretary 

Emmanuel Dennett Assistant Secretary 



274 



Departments and Divisions 

Thomas P. O'Neil President 

William H. Fineshriber, Jr Exec. Vice-Pres. 

James E. Wallen Vice President 

Elisha Goldfarb. . .Legal Counsel fir Asst. Secty. 

Office Management 

James E. Wallen Secretary & Treasurer 

Adolph Opfinger Labor Relations 

Beatrice M. Marschner Personnel Director 

Lewis Tower Manager of Building Service 

Ruth Hendler Purchasing Agent 

Gaile Dody Supr., Central Steno 

Augusta Hall Telephone Supervisor 

Sigrid Ramberg Supr., File fir Reception 

Legal Counsel 

Keith Masters, Andrew C. Hamilton, Percy H. 

Russell, Jr of Kirkland, Fleming, Green, 

Martin fir Ellis, Washington, D. C. & Chicago 

Emmanuel Dannett of McGoldrick, Winn, 

Dannett b Horowitz, New York 
Elisha Goldfarb MBS, New York 

Program 

Julius F. Seebach, Jr Vice President 

Donald C. Hamilton. . .Assistant to Vice President 
Harold Wagner Mgr., Program Operations 



Dorothy Kemble Director of Radio and TV 

Continuity Acceptance, Religious and 
Educational Programs 

Marion Lennox Asst. Director of Radio and 

TV Continuity Acceptance 

Herbert C. Rice Manager of Commercial 

Programs 

Robert Simon Program Manager 

B. J. Hauser Director of Co-op Programs 

Nathan Abramson Manager of Entertainment 

Bureau 

Milton Burgh Director of News 

Arthur Feldman Director of Special Events 

Paul Jonas Director of Sports 

Edwin Otis Commercial Program Supervisor 

Dolores Coudsward Supervisor of Program 

Traffic 

Frank Miller Night Program Supervisor 

Station Relations and Engineering 

E, M. Johnson Vice-President 

Charles Godwin Dir., Station Relations 

Robert Carpenter Eastern Manager 

Roy Danish Western Manager 

Robert Kennett Southern Manager 

Jean Engel Supr., Station Information 

Robert O'Connor Chief Plans and Allocations 

Engineer 

Leslie Learned Chief, Engineering Traffic 

James Chapman Supt., Engineering Traffic 

Cyrus Samuelson Supervisor Engineering 

Operations 

Charles Singer Chief Engineer 

John Hayes Office Manager 

Accounting 

George Ruppel Controller 

Richard Groome Asst. Controller 

Jane Poser Supr., Affidavits 

Advertising, Press Information, 
and Research 

Robert A. Schmid Vice President 



James S. Tyler Director of Advertising 

Harold M. Coulter Director, Promotion 

Richard J. Puff... Dir., Research fir Presentations 

Francis X. Zuzulo Director of Press 

Information 

Henry Poster Manager, Research 

F. Carleton McVarish. .Mgr., Audience Promotion 

Frederick Schneier Mgr., Presentations 

Arnold Roston Art Director 

John Stone Assistant Art Director 

Jackson Foster Manager of Presentation 

Art and Graphics 

Nathan Sakolsky Production Manager 

Soles 

Adolf N. Hult Vice-President 

Sidney P. Allen Admin. Mgr., Network Sales 

John R. Overall Eastern Sales Manager 

Virgil Reiter Midwestern Sales Manager 

Alma Graef Manager, Sales Service 

T. E. Danley Manager, Sales Traffic 

Sara Joseph Manager, Contracts 

Washington 

Hollis Seavey Dir, Washington Operations 

Everett Holies White House Correspondent 

Lee Higbie News Editor 

Chicago 

Carroll Marts General Manager, 

Midwestern Operations 

Virgil Reiter Midwestern Sales Manager 

Dorothy Reynolds. . Midwest Sales Service Mgr. 

Myrtle Goulet Office Mgr. & Pgm. Traffic 

George Herro Dir., Promotion & Press 

Information Representative 

Hollywood 

Ned Tollinger Co-Ordinator of Programs 

Capp Collins... Press Information Representative 



275 




... for three decades, the great audience and fine 
facilities of WLW, the nation's most merchan- 
dise-able station, have afforded advertisers sales 
depth unavailable anywhere else. Now, the 
WLW-Television stations in Cincinnati, Dayton 
and Columbus offer advertisers this same leader- 
ship. For the finest facilities, greatest circulation 
and market dominance, buy the WLW stations 
—best buy . . . year after year. 



The Nation's Most Merchandise-able Stations - WLW • WLW-T • WLW-D • WLW-C 
Exclusive Sales Offices: Cincinnati, Dayton, Columbus, New York, Chicago, Hollywood 



276 



PEOPLE MEET THE LEADERS 

Radio And Television Bringing Greater intimacy 



By FRANK WHITE, President, 

National Broadcasting Company 



IN AN industry which always 
has its restless eye on tomor- 
row, the luxury of the long look 
back is a tradition to be cher- 
ished and encouraged. In the 
past, I have been privileged to 
use space in the Badio Annual — 
Television Yearbook for a sum- 
ming up of the previous year's 
business accomplishments, and 
an estimate of the prospects they 
suggest for the period ahead. 
This year, such an expression of 
pride in the great forward strides 
made by NBC in 1952 would come with 
ill grace from one who has been presi- 
dent of the company for less than a month. 
Nor do I wish to resort to the relative 
impersonality of industry statistics meas- 
uring the massiveness of radio and re- 
cording the upsurge of television. They 
tell a story dramatic and worth the tell- 
ing, but that story alone does not begin 
to indicate the essential values of the 
broadcasting media. 

To me, 1952 stands out in broadcasting 
as the year which marked television's 
coming of age as an instrument of infinite 
capacity in service to the public, and a 
year which saw radio continue — despite 
economic crisis and adversity — as a 
medium for fundamental public needs. 

The prime example of broadcasting's 
service during 1952 was, of course, its 
facility in bringing directly to the people 
in their homes the whole political pano- 
rama as it unfolded — from the first of 
the primaries through the Conventions 
and campaigns and election to the stir- 
ring ceremonials of the inauguration. By 
stimulating public participation in the is- 
sues and events on such a broad base, 
radio and television took a long step for- 
ward in bringing the Government back to 
its citizens, and its citizens back to the 
Government. In the face of growing com- 
plexities in our social and political organi- 
zation, they provided the means whereby 
the people could become the masters — 
and not the servants — of those problems. 

In its eyewitness coverage of news and 
events as they occurred, television demon- 
strated the greatness of whidh it is cap- 
able, and. the role it can play in giving 
all the people equal opportunity to learn 
and understand what is happening in the 
world around them. 

In order for television to provide these 




opportunities, it must itself have 
equality of opportunity to at- 
tend wherever something of im- 
portance to the public is happen- 
ing, because it is the eyes and 
ears of the public. To deny it ac- 
cess to the things the people 
should know is to deny them 
such access. In 1952, we saw a 
growing realization of the im- 
portance of this principle and in 
1953 we may hope for its full 
acceptance. 
In 1952, too, we saw confirma- 
tion of the principle that broadcasters are 
equipped and able to keep their own house 
in order and should be left free to apply 
the procedures they have developed for 
self-regulation— which is the only really 
effective kind of regulation. In carrying 
through on this responsibility in the past 
year, the new television medium again 
demonstrated its coming of age. 

But this coming of age is only a 
threshold and a beginning. All the things 
television has done in the past year and 
all the public contributions it has made 
are only a token of what it can do as it 
moves ahead into maturity. Through this 
complete communications medium of 
sight and sound and movement — and 
eventually of color — Americans through- 
out the country, rich and poor, young and 
old, can become more truly and more 
wholly citizens of their times and world. 
To develop this potential, to -bring 
broadcasting to the point of maximum 
service, a healthy economic foundation 
for the industry must be assured. This 
means proper economic support, not only 
for radio and television stations, but also 
for the networks which provide the basic 
national service and are the source of the 
nationwide news and special events cov- 
erage and the great cultural and enter- 
tainment presentations. 

Today, those of us who are concerned 
with network operations are still wrest- 
ling our way through the economic prob- 
lems, and there are no easy solutions. But 
the accomplishments of 1952 in moving 
toward a level of stability in network 
radio and developing the ipatterns for 
television's strength are certainly favor- 
able signs that we can progress toward 
the goal in the turbulent year ahead. And 
the goal is so great that it is worth every 
effort we can put to the task. 



277 



NATIONAL BROAD 




NETWORK FACILITIES 
AS OF FEBRUARY 1, 1953 



CASTING COMPANY 



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NETWORK FACILITIES 
AS OF FEBRUARY 1, 1953 



A T I 

BROADCASTING COMPANY 






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50 Rockefeller Plaza, New York 20s N. Y. 
Telephone: Circle 7-8300 

Registered Telegraphic Address: 
NATBROCAS'T NEW YORK 



BOARD OF DIRECTORS 

David Sarnoff, Chairman 
Sylvesfer L. Weaver, jr.. Vice Chairman 



lohn T. Cahill 
Charles R. Denny 
Cano Dunn 
Frank Folsom 
George L. Harrison 



Mrs. Douglas Norton 
Harry C. Ingles 
Charles B. jolliffe 
Edward J. McCrady 
Lewis L. Strauss 



Frank White 

OFFICERS 

Frank White President 

Charles R. Denny Vice President 

Joseph V. Heffernan Vice President 

John K. Herbert Vice President 

Harry Bannister Vice President 

Charles C. Barry Vice President 

Ted Cott Vice President 

Sydney H. Eiges Vice President 

George H. Frey Vice President 

0. B. Hanson Vice President 

William S. Hedges Vice President 

Harry C. Kopf Vice President 

Edward D. Madden Vice President 

Gujtav B. Margraf Vice President 

Frank M. Russell Vice President 

Robert W. Sarnoff Vice President 

Carleton D. Smith Vice President 

)ohn K. West Vice President 

Frederic W. Wile Vice President 

Joseph A McDonald Treasurer 

Harry F. McKeon Controller 

lohn Q. Cannon Secretary 

William A. Williams Assistant Treasurer 

ORGANIZATION UNDER 

VICE-PRESIDENT IN CHARGE OF 

NETWORKS 

Jvnr ^ Herbert Vice President in Charge 

VI/-II u f Networks 

William H. Fincshrib^^ Vice President and 

General Manager of Networks 

DariiJ C. Adams Vice Pres. for Administration 



Sales Department 

George H. Frey Vice President and 

Sales Director 
Walter D, Scott. . .Administrative Sales Manager 

John *Lanigan Manager of Eastern Sales 

Division 

Edward R. Hitz Manager of Central Sales 

Division 
Frederick W. Dodge. . .Director of Merchandising 

Program Department 

Charles C. Barry Vice President in Charge of 

Network Programs 

Gustav B. Margraf. . Vice President in Charge of 

Program and Talent Administration 

Thomas A. McAvity. . National Program Director 

Carl M. Stanton Television Network 

Program Manager 

Thomas McCray Director Networks 

Programs — Hollywood 

Harold Kemp Manager of the Talent Office 

Merritt W. Barnum, )r Manager of New 

Program Development 

Public Affairs Department 

Davidson Taylor Director of Public Affairs 

William R. McAndrew Manager of News 

and Special Events 

Thomas S. Gallery Manager of Sports 

Edward Stanley Manager of Public 

Service Programs 

Production Department 

Frederick W, Wile, jr.. Vice President in Charge 

of Networks Production 

Leonard H. Hole Director of Production 

Technical Operations Department 

George McElrath Director of Technical 

Operations 

Frederick G. Knopf ke. Manager of Sound Effects 

Thomas H. Phelan Manager of TV Technical 

Operations 

Charles L. Townsend, Technical Film Coordinator 



280 



Production Services Deponlment 

Fred Shawn Director of Production Services 

James A. Glenn Manager of Staging Services 

and Special Effects 

Hugh T. Graham Chief of Production 

Coordinators 

Ernest V. Theiss Manager of Production 

Operations 

Plant Operations Department 

Anthony M. Hennig. Director of Plant Operations 

Sol Cornberg Supervisor of Plant Facilities 

Development 

William Ervin Supervisor of Studio and 

Theater Operations 
Thomas Tart Supervisor of Plant Procedures 

Production Controls 

j. Robert Myers. .Director of Production Controls 
Isabel Finnic Supervisor of Business Office 

Promotion, Planning and 
Development Department 

Ruddick C. Lawrence Director of Promotion, 

Planning and Development 

Advertising and Promotion 
Department 

Jacob A. Evans Director of Advertising and 

Promotion 

James H. Nelson Advertising Manager 

John G. Fuller Sales Promotion Manager 

Fred C. Veit Manager of Art, Production 

and Graphics 

Frank W. McMahon Advertising and Copy 

Coordinator 

Gerald Pat Steel Advertising and Copy 

Coordinator 

Research and Planning Department 

Hugh M. Seville Director of Research and 

Planning 
Dr. Thomas E. Coffin. ..... Manager of Research 

James H. Cornell Manager of Audience 

Measurement 

Barry T. Rumple Manager of Plans 

Allen R. Cooper Manager of Markets and 

Media 

Development Department 

Robert W. McFayden. . .Director of Development 
Lewis M. Marcy Project Manager 

Station Relations Department 

Harry Bannister Vice Pres. in Charge of 

Station Relations 

Sheldon B. Hickox, Jr Director of Station 

Relations 
Thomas E. Knode. . .Manager of Station Relations 

Harry A. Woodman , Manager of Traffic 

Department 



Press Department 

Sydney H. Eiges Vice Pres. in Charge of Press 

Frank Young Director of Press 

Don Bishop Manager of Program Publicity 

William Lauten. . .Manager of Business Publicity 
Norman H. Pader Manager of Exploitation 

Controller's Department 

Charles J. Cresswell. Controller for the Network. 

William V. Sargent Assistant Controller, 

Networks 

John J. Heywood Financial Planning Manager 

Francis X. O'Shea Chief Accountant 

Edward J. Stegeman Programming Business 

Manager 

ORGANIZATION UNDER 
FINANCIAL V.-P. 

Joseph V. Heffernan Financial Vice Pres. 

Samuel Chotzinoff General Music Director 

George D. Matson Operation Analyst 

Budget Department 

Hamilton Young Budget Director 

Joseph J. Aikulonis Assistant Budget Director 

Frederick E. Acker Director of Capital 

Appropriations 

Controllers Department 

Harry F. McKeon Controller 

Harold M. Kelly Assistant Controller 

Hugh R. McGeachie Assistant Controller 

Integrated Services Department 

William S. Hedges Vice Pres. in Charge of 

Integrated Services 

Edward M. Lowell. . . .Manager of Building and 

General Service Dept. 

William B. Miller Night Executive Officer 

Frances Sprague Chief Librarian 

Peter M. Tintle Manager of Guest Relations 

Department 

Legal Department 

Thomas E. Ervin Vice President and 

General Attorney 

Thomas E. Ervin Assistant General Attorney 

John V. Shute Senior Attorney 

Cahill, Gordon, Zachary and Reindel Counsel 

Personnel Department 

Ernest de la Ossa Director of Personnel 

Robert R. Tufts Manager of Organization 

Planning 
Donald A, RuHedge. Employee Relations Manager 
Donald H. Mackenzie New York Personnel 

Manager 

Treasurer's Department 

Joseph A. McDonald Treasurer 

Edmund Souhami Union Relations Coordinator 



281 



Ferdinand A. WanlccI Union Relations 

Coordinator 
William D. Bloxham Manager of Purchasing 



ORGANIZATION UNDER 

VICE-PRESIDENT OWNED & 

OPERATED STATIONS 

Charles R. Denny. . . Vice President for Owned & 

Operated Stations, Public Relations and 

Staff Engineering 



Henry T. Sjogren 



Controller for Owned & 
Operated Stations 



NATIONAL SPOT SALES 

Thomas B. McFadden Director of National 

Spot Sales 

Richard H. Close Manager for Represented 

Stations 

John H. Reber National Manager for 

Television Spot Sales 

Caroline Herbert Sales Service Manager 

Harold Shepard. . . Sales Development Advertising 
& Promotion Manager 



WNBC. WNBC-FM— New York 

Ted Cott Vice Pres. & General Manager 

Max E. Buck Director of Advertising, 

Sales Promotion & Merchandising 

Robert j. Leder Radio Sales Manager 

Richard M. Pack Director of Programs & 

Operations 
Jack R. Robinson Community Relations Manager 

Steven H. White Radio Program Manager 

Theodore Zaer Controller 

WRC— Washington 

Carlcton D. Smith Vice President and 

General Manager 

Robert Adams Supervisor Advertising and 

Promotion 

Kenneth French Manager Radio Programs 

Arthur D. Hamilton Controller 

James C. Hirsch Manager Radio Sales 

Cassius M. Keller Director of News & 

Special Events 
John G. Rogers Chief Engineer 

WMAQ, WMAQ— Chicago 

Harry C. Kopf Vice Pres. Cr General Manager 

Leonard Anderson Manager of Integrated 

Services Department 

Hwner R. Heck Radio Program Manager 

Howard C. Luttgens Engineer in Charge 

Rudi N. Neubauer. Manager of Radio Losal Sales 

William B. Ray Manager of News & Special 

Events 
^-^^laiiey ..Controller 



WTAM—Cleveland 

Hamilton Shea General Manager 

Norman Cloutier Program Director 

William P. Dix Radio Sales Manager 

Charles F. Hutaff ..Director of Advertising 

Promotion fir Merchandising 

Samuel E. Leonard Engineer in Charge 

John L. McHale Controller 

Frank D. Smith Program Manager 

KNBC— San Francisco 

Lloyd E. Yoder General Manager 

Alfred W. Crapsey Sales Manager 

Alphons G. Diederichs Controller 

Curtis D. Peck Manager of Radio Technical 

Operations & Integrated Services 

John H. Thompson Manager News, Special 

Events, Press, Public Affairs, Education & 
Agriculture 

Engineering Department 

0. B. Hanson Vice Pres. & Chief Engineer 

William A. Clarke Administrative Assistant 

Edward R. Cullen Liaison Engineer 

Joseph D'Agostino Liaisort Engineer 

George M. Nixon Manager of Engineering 

Development 
Chester A. Rackey Manager of Audio- 
Video Engineering 

Robert E. Shelby Director of Color Television 

Systems Development 
James Wood, Jr. . Manager of Technical Services 

Public Relations Department 

Edward D. Madden, . Vice President & Assistant 

to the President 

Cornelius K. Sullivan Public Relations 

Representative 
Robert Aaron. .. .Public Relations Representative 

Continuity Acceptance Department 

Stockton Helffrich ....... Manager of Continuity 

Acceptance 

Information Department 

Anita Barnard. Manager of Information 

ORGANIZATION OF WASHINGTON 

AND HOLLYWOOD OFFICES 

Washington Office 

Frank M. Russell Vice President 

Hollywood Office 

John K. West .Vice President 

Thomas McCray Director of Network 

Program Operations 

Earl H. Rettig Director of Finance and 

Operations 
Lewis S. Frost Director of Public Relations 



282 



From AMPEX 

the best answers to broadcast recording 




YESTERDAY 



Transcriptions so "live" they defied 
detection — this ideal became a 
reality when Ampex introduced the 
Model 200. Within months of their 
introduction, AMPEX Tape Re- 
corders had been installed by a ma- 
jor network throughout its facilities 
from coast to coast and others were 
following fast. 





TODAY 



Ampex has brought the cost of ultra 
high fidelity tape recorders down to 
a quarter of the cost of the original 
Model 200. The low maintenance 
cost, durability and fidelity of the 
AMPEX has made it the establish- 
ed standard of the broadcast indus- 
try — yet its superlative perform- 
ance is within reach of every station 
from 50,000 watts to 250 watts. 



TOMORROW 



The AMPEX you buy today will 
still be giving unsurpassed fidelity 
and performance, and Ampex will 
still be setting the pace for the re- 
cording industry. 



934 CHARTER STREET 
REDWOOD CITY • CALIF. 



For your recording requirements, your 
best answers today or tomorrow will 
come from the leader in the tape re- 
cording field. If you plan for tomorrow, 
buy AMPEX today. 



BIG AREAS STILL LACK TV 

Over 400 Stations In Localities Without Video 



By SIDNEY J. WOLF. President. 
Keystone Broadcasting System, Inc. 



rwmS year, the radio industry 
1 faces another period of ad- 
justment. With the lifting of the 
TV freeze, there is little doubt 
but what Keystone will thrive, 
due to the fact that at the pres- 
ent time Keystone has over 400 
stations beyond the effective TV 
coverage area; and as new sta- 
tions are built, there will be a 
tendency on the part of national 
advertisers to buy in all TV mar- 
kets and supplement with Key- 
stone. Within the past year, there 
was every indication that some advertisers 
would cover some markets with TV and 
supplement their activity with the smaller 
stations. 

It is extremely gratifying to us at 
Keystone to know that BMB has reported 
that these same prosperous people who 
live in this market, listen longer and more 
often by far to their hometown radio 
station. 

Their home town station is a vital part 
of their community. The average Keystone 
station owner is the manager and he's 
usually known around the town square 
by his first name. He's a common sight at 
local functions whether it's the county 
fair or a high school football game, and 
his mobile unit is just as common a sight 
as any other vehicle. 

This same man is just as concemed 
about the disappearance of Mrs. Jones' 
cat as the next door neighbors are . . . 
and he makes a sincere effort to enlist the 
aid of his listeners in finding the cat so 
that the community may return to normal. 
His services usually reach far beyond 
what metropolitan stations consider as the 
usual. 

The founders of the Keystone Network 
knew that these simple facts accounted 
for much of the high listener loyalty of 
the Home Town stations. This is why the 
Keystone Network has paid off for so 
many advertisers in its thirteen-year his- 
tory. 

At first, when Keystone was established, 

It was to enable the advertising agencies 

to buy a package of small stations with 

"^'le order ... to help their clients 

thLs plus audience in the rich small 

. und rural market. 

Hov/ever, since the advent of television 

there has developed a second reason for 

using Keystone ... to give advertisers a 




rich market that is beyond effec- 
tive television. Advertisers dis- 
covered that the use of metro- 
politan television is limited — 
television at the present doesn't 
have the coverage to do a selling 
job in the Home Town and Rural 
market. Keystone has proved to 
be the logical answer for supple- 
mentary coverage to metropoli- 
tan television. 

Proof of this performance is 
indicated by the fact that Key- 
stone, entering its 14th year of 
operation, has shown a consistent healthy 
increase in each succeeding year . . . and 
the number of affiliates are in excess of 
625. 

During 1952, 12 new major advertisers 
were added . . . and 134 new affiliates. 
These figures are evidence of performance 
and the faith of the advertisers in Key- 
stone to do a good job. This will be the 
best year in Keystone's history. 

Even as this is being written it has be- 
come necessary to dispatch to this publi- 
cation another seven new affiliates extend- 
ing from West Virginia to California, 
from Ohio to Texas. The usual Keystone 
map, a regular feature of Radio Annual 
for many years has been replaced by a 
double-page listing of all KBS stations, a 
move made necessary by the fact that the 
tremendous number of affiliates could not 
be included within the limits of the map 
and still remain legible. 

The use of the Keystone Network by 
national advertisers has been an interest- 
ing and profitable experience for them. 
They discovered Home Town America — 
a market that Keystone has known for a 
long time since its inception . , . and that 
the prosperous farm segment of this mar- 
ket alone represents an income of $50,000,- 
000 yearly. 

KBS is looking forward to another year 
of progress . . . helping advertisers dis- 
cover the Home Town stations whose sales 
producing ability is the sole factor in the 
success of the Keystone Network. 

In 1953, the Keystone Broadcasting Sys- 
tem, the only established and growing 
transcription network, will become a 
medium of even greater importance to 
the nation's advertisers who want to reach 
the world's richest market. And, there is 
little doubt but what we will have more 
thas 700 affiliates by the end of 1953. 



284 



KEYSTONE 

BROADCASTING SYSTEM, INC, 



111 W. Washington St., Chicago, 111. 
Officers and Directors 



Sidney J Wolf (Director) President 

Joseph Bayer (Director) Vice-President 

Noel A Rhys Vice-President 

Edwm R. Peterson Vice-President 

WilUam Bayer Vice-President 

Arthur Wolf (Director) Secretary-Treasurer 

New Yorh 

580 Fifth Ave., New York 36, N. Y. 
Phone: PLaza 7-1460 

Noel A. Rhys Vice-President and Eastern Sales Manager 

Charles A. Hammarstrom Account Executive 

Eve Bannier Office Manager 

Nicholas Gordon Research Director 

Chicago 

111 W. Washington St., Chicago 2, 111. 
Phone: STate 2-6303 

Sidney J. Wolf President 

Edwin R. Peterson Vice-President 

Arthur Wolf Secretary-Treasurer 

Blanche Stein Director of Station Relations 

Wyn Spangenberg Traffic Manager 

Bertha Vincent Office Manager 

Los Angeles 

1330 Wilshire Blvd., Los Angeles 17, Calif. 
Phone: DUnkirk 3-2910 

William Bayer Vice-President 

Henry G. Eschen Account Executive 

Harry Roe Account Execuiive 

SERVICES OFFERED: The Keystone Broadcasting System is a network which assists local radio 
stations in their programming with transcriptions, with KBS making their time available to national 
advertisers and their agencies at an attractive network package rate. 

At present, there ore more than 625 Keystone affiliates, located in towns of 10,000 to 50,000 popu- 
lation where they reach both the small town and rural markets. For the most part, these Keystone 
stations serve those areas which axe beyond clear reception areas of the large metropolitan radio 
stations or other high-power stations. The number of radio homes in these Keystone markets run 
into the millions, all within the prime area of Keystone affiliates- And, most of these homes are 
beyond effective television influence of the larger metropolitan areas. 

Keystone is a flexible media easily purchased, whole or in part. Entire areas or spot coverage 
may be selected . . . whichever meets the needs of the advertising program. Regardless of the 
schedule. Keystone makes its time available at a considerable savings. 

In operation. Keystone offers the same advantages as the wired networks. Instead of a large 
number of individual transactions, KBS reduces your problem to one order, one time clearance, 
one series of Affidavits of Performance, and one invoice. 

During 1952, os in 1951, many of the nation's largest advertisers were using the facilities of Key- 
stone. Types of programming vary from 25 word spots to one hour shows. 

285 




km 



IS THE 
KEYSTONE 




286 






KEYNOTE OF THE 
BROADCASTING SYSTEM. 

Build your own network by selecting the stations you need. 
The Keystone Network is flexible — ^you may buy the 

time periods with adjacencies you need to reach a selected 

audience. You may use live copy or transcriptions. The 
number of announcements or length of campaigns is up to you. 
You may do all this with one order, one rate, and one invoice. 



KEYSTONE BROADCASTING SYSTEM, inc. 



• \>w Ynrk: 500 Filth A^ 



• < hi«'aM<»: III W. Wnixliiii|i«loii 



• \a*k AniiolPNz i;i:l<l nilMbir<> llivd. 




Live or Transcribed 

Many advertisers use live announcements 
Qthers use transcriptions. 



Number of Broadcasts 

Any number of Broadcasts per station you 
need to do the job! 



287 



KEYSTONE BROAD 



ALABAMA 

WM02* Mobilr 
WRFS* Alexander City 
WCTA* Andalusia 
WJLD BMsrmer 
WEBJ' Brr«ton 
WRAG* Currollton 
WKLF Clanton 
WKUL Cullman 
WMSL' Drratur 
WXAL* DtMHlto 
WOOF* Dothan 
WULA* Eufaula 
WWWF* Fayette 
WOWL* Florence 
WGWD* Gadsden 
WGYV Greenville 
WGSV Guntersville 
WBHP* Huntsville 
WPBB' Jatkson 
WWWB Jasper 
WJHO Opelika 
WWWR* Russellville 
WHBB* Sclma 
WFEB* Sylacauga 
WHTB Talladega 
WTBF* Troy 
WTBC Tuscaloosa 
WTUS* Tushegee 

ARIZONA 

KCLS* Flagstaff 

ARKANSAS 

KVRC* Arkadelphia 
KBTA* Batesville 
KAMD* Camden 
KCON* Conway 
KAGH* Crossett 
KOMS* El Dorado 
KGRH' Fayettevllle 
KXJK Forrest City 
KHOZ* Harrison 
KFFA* Helena 
KXAR* Hope 
KRCH* Hot Springs 
KBTM* Jonesboro 
KVLC* Little Rock 
KVMA* Magnolia 
KENA* Mena 
KOSE Oueola 
KDRS' Paragould 
KOTN* Pine Bluff 
KPOC* Poeafiontas 
KXRJ* Russelviile 
KWBC* Seareey 
KBRS* Springdale 
KWAK* Stuttgart 

CALIFORNIA 

KIBS* Bishop 
KPAS Banning 
KDIA Auburn 
KBMX* Coalinga 
KCVR Lodi 
KMBV IMonterey 
K8FE Needles 
KPRL- Paso Robles 
KVEC* San Luis Obispo 
K8JV Sanger 
KSMA* SanU Maria 
KftPA SanU Paula 
KR06* 8Mor« 
KTKR* T«ft 
KTUR* TitrlMk 
KVVC Vefitwa 

COLORADO 

KGIW Alamosa 
KRm* Canon City 
KRAI* Craig 

Klb'" Uurango 

¥ f M ';rgan 

¥ 

¥ ■.. . ..'-ta 
K. . . Ila 



KLMO Longmont 
KUBC Montrose 
KD2A* Puelo 
KVRH* Salida 
KCRT* Trinidad 

DELAWARE 

WJWL* Georgetown 

FLORIDA 

WCCO" Cocoa 
WTRL* Bradenton 
WTAN' Clearwater 
WCNU' Crestview 
WBRD' Ft. Lauderdale 
WINK* Ft. Myers 
WGGG* Gainesville 
WJVB Jacksonville Beach 
WKWF* Key West 
WIPC* Lake Wales 
WLBE* Leesburg 
WNER* Live Oak 
WTYS* Marianna 
WWPB Miami 
WTMC* Ocala 
WWPF Palatka 
WD LP* Panama City 
WPLA* Plant City 
WTRR» Sanford 
WKXY» Sarasota 
WJCM* Sebring 
WTNT» Tallafiassee 
WEBK' Tampa 

GEORGIA 

WAUG* Augusta 
WJAZ* Albany 
WDEC* Americus 
WGAU Athens 
WMGR* Bainbridge 
WMOG* Brunswick 
WGRA* Cairo 
WLBB Carrollton 
WBHF Cartersville 
WGAA*Cedartown 
WMJM* Cordele 
WMOC Covington 
WBLJ Dalton 
WD WD' Dawson 
WDMG* Douglas 
WMLT* Dublin 
WTJH East Point 
WSGC* Elberton 
WBHB* Fitzgerald 
WFPM* Fort Valley 
WGGA Gainesville 
WKEU Griffin 
WBGR* Jesup 
WLAG' La Grange 
WMVG* Milledgeville 
WMGA' Moultrie 
WRGA* Rome 
WWNS* Statesboro 
WSFT Thomaston 
WTWA» Thomson 
WLET' Toccoa 
WVOP* Vidalia 
WAYX* Waycross 
WRLD West Point 
WIMO Winder 

IDAHO 

KGEM' Boise 
KBIO* Burley 
KIFI* Idaho Fails 
KRPL* Moscow 
KWIK« Pocatello 
KP8T» Preston 
KSPT* Sandpoint 
KLIX* Twin Falls 
KWEI* Weiser 



ILLINOIS 

WOKZ Alton 
WBY8' Canton 



WROY' 

WCRA' 

WEBQ* 

WJPF 

WPRC 

WSMI* 

WKAI* 

WMOK 

WVMC 

WVLN* 

WPRS* 



' Carml 
' Effingham 
' Harrisburg 
Herri n 
Lincoln 

Litchfield 

Macomb 
* Metropolis 
" Mt. Carmel 
' OIney 

Paris 



INDIANA 

WCBC Anderson 
WBNL* Boonville 
WSAL* Logansport 
WRAY* Princeton 
W8LM Salem 
WJCD Seymour 
WJVA* South Bend 
WTCJ* Tell City 
WKAM* Warsaw 



IOWA 

KASI Ames 
KJAN Atlantic 
KCIM Carroll 
KCOG* Centerville 
KCHA* Charles City 
KSIB* Creston 
KXIC* Iowa City 
KWPC Muscatine 
KJFJ Webster City 



KANSAS 

KARE Atchison 
KCRB* Chanute 
KGNO* Dodge City 
KTSW Emporia 
KIUL* Garden City 
KAYS* Hays 
KWBW* Hutchinson 
KIND* Independence 
KCLO Leavenworth 
KNEX* McPherson 
KSEK* Pittsburg 



KENTUCKY 

WLBJ Bowling Green 
WTCO* Campbellsville 
WAIN* Columbia 
WCTT* Corbin 
WZIP Covington 
WCPM* Cumberland 
WHIR* Danville 
WIEL Elizabethtown 
WFKY Frankfort 
WKAY* Glasgow 
WHLN* Harlan 
WKIC* Hazard 
WSON* Henderson 
WLEX* Lexington 
WINN Louisville 
WFMW' Madisonville 
WKTM* Mayfield 
WFTM MaysviMe 
WMIK* Middlesboro 
WOMI* Owensboro 
WPKE* Pikeville 
WPRT Prestonsburg 
WPKY* Princeton 



LOUISIANA 

KTRY* Bastrop 
WIKC* Bogalusa 
KDLA* De Bidder 
WIHL Hammond 
KWCJ* Natchitoches 
K8L0* Opelousas 
KRU8* Ruston 



MASSACHUSETTS 

WREB Holyoke 

MICHIGAN 

WATZ* Alpena 
WGRO* Bay City 
WATT* Cadillac 
WTVB Coldwater 
WMRP Flint 
WHDF Houghton 
WIKB* Iron River 
WJMS *lronwood 
WJPD* Ishpeming 
WKLA* Ludington 
WCEN* Mt. Pleasant 
WMBN Petoskey 
WHLS Port Huron 
WSTR Sturgis 
WTCM* Traverse City 

MINNESOTA 

KBMW* Breckenrldge 
KASM Albany 
KBUN* Bemidji 
WKLK* Cloquet 
KROX* Crookston 
WEVE Eveleth 
WBZY* Grand Rapids 
CKFI* International Falls 
KLTF* Little Falls 
KOBK Owatonna 
WSHB Stilhvater 

MISSISSIPPI 

WCLD* Cleveland 
WGCM* Biloxi-Guifport 
WBIP* Booneville 
WGLC* Centreville 
WCJU Columbia 
WCMA Corinth 
WJPR* Greenville 
WGRM* Greenwood 
WFOR* Hattiesburg 
WKOZ* Kosciusko 
WAML* Laurel 
WAPF* McComb 
WMIS* Natchez 
WPMP* Pascagoula 
WHOC* Philadelphia 
WRJW Picayune 
WSSO* Starkville 
WQBC* Vicksburg 
WROB* West Point 
WAZF* Yazoo City 

MISSOURI 

KG MO* Cape Girardeau 
KDMO* Carthage 
KCRV* Caruthersville 
KCHI* Chillicothe 
KDKD Clinton 
KREI* Farmington 
KJCF Festus 
KWOS* Jefferson City 
KIRX* Kirksville 
KNCM* Moberly 
KRMO* Monett 
KNEM* Nevada 
KWOC* Poplar Bluff 
KTTR* Rolla 
KSGM* Ste. Genevieve 
KDRO* Sedalia 
KICK* Springfield 
KWRE Warrenton 
KWPM* West Plains 

MONTANA 

KANA* Anaconda 
KBMY* Billings 
KOJM* Havre 
KCAP* Helena 
KXLO* Lewistown 
KPRK* Livingston 
KRJF* Miles City 
KIYi* Shelby 
KGCX* Sidney 



NETWORK FACILITIES 
AS OF FEBRUARY 1, 1953 

* Asterisk following call letters indicates sta- 
tion is outside of current TV coverage. 



MAINE 

WABM' Houlton 
WAGM'Presque Isle 



MARYLAND 

WNAV Annapolis 
WA8A Havre de Grace 



288 



NEBRASKA 

KCOW* Alliance 
KCNI* Broken Bow 
KJSK* Columbus 
KHAS* Hastings 
KGFW* Kearney 
KBRL* McCook 
KODY* North Platte 
KSID* Sidney 



CASTINGSY 




NEVADA 

KRAM Las Vegas 
KATO Reno 



NEW HAMPSHIRE 

WMOU Berlin 
WLNH^ Laconia 



NEW JERSEY 

WSNJ Bridgeton 

NEW MEXICO 

KSVP Artesia 
KVBC* Farmington 
KGAK< Gallup 
KWEW* Hobbs 
KENM* Portales 
KSIL* Silver City 
KCHS* Truth or 

Consequences 
KTNM* Tucumcari 



NEW YORK 

WMBO Auburn 
WOSC Fulton 
WLEA» Hornell 
WHUC Hudson 
WJOC Jamestown 
WVOS Liberty 
WLFH Little Falls 
WICY IVIalone 
WALL Middletown 
WSLB Ogdensburg 
WIRY* Plattsburg 
WNBZ* Saranac Lake 
WDLA* Walton 



NORTH CAROLINA 

WriCC Waynesville 
WRCS Ahcskie 
WAB/ Albemarle 
WBBB Burlington 
WEGO Concord 
WCKB Dunn 
WCNC Elizabeth City 
WFAI Fayetteville 
WBBO Forest City 
WFVG Fuquay Springs 
WGNC Gastonia 
WFIVIC Goldsboro 
WHNC* Henderson 
WHKP* Hendersonville 
WHPE High Point 
WELS* Kinston 
WEWO* Laurinburg 
WLOE Leaksville 
WJRI Lenoir 
WBUY Lexington 
WTSB* Lumberton 
WIMAP IMonroe 
WHIP Mooresville 
WPAQ Mount Airy 
WKBC No. Wilkesboro 
WFRC Reidsville 
WCBT' Roanoke Rapids 
WCEC* Rocky IVIount 
WWGP Sanford 
WOHS Shelby 
WADE Wadesboro 
WHED* Washington 



NORTH DAKOTA 

KDLR Devils Lake 
KDIX Dickinson 
KNOX Grand Forks 
KGCU* Mandan 
KOVC* Valley City 
KWBIVI Williston 



OHIO 

WOHP Belle Fontaine 
WJER Dover 
WLIO East Liverpool 
WILE* Cambridge 
WAND Canton 
WBEX Chillicothe 
WJEH Gallipolis 
WMOH Hamilton 
WIRO Ironton 



WWSO Springfield- Urbana 
WCHO Washington Court 

House 



OKLAHOMA 

KADA Ada 
KWHW Altus 
KVSO Ardmore 
KWCO Chickasha 
KSEO Durant 
KASA Elk City 
KTAT Frederick 
KTJS Hobart 
KIHN Hugo 
KTMC McAlester 
K6LC IVIiami 
KBIX Muskogee 
KNOR Norman 
KHBG Okmulgee 
KVLH Pauls Valley 
KOLS Pryor 
KWSH Tri City 
(Wewoka-Seminole- 
Hcldenville) 
KSIW Woodward 



OREGON 

KAST Astoria 
K B K R Baker 

KBND Bend 
KWRO Coquille 

KRUL CorvaJlis 

KASH Eugene 

KLBM La Grande 

KGAL Lebanon 

KMCM McMinnville 

KSRV Ontario 

KOCO Salem 

KODL The Dalles 
KTIL Tillamook 



PENNSYLVANIA 

WNCC Barnesboro 
WCDL Carbondale 
WHYL Carlisle 
WESA Charleroi 
WBUX Doylestown 
WGET Gettysburg 
WHUN Huntingdon 
WDAD Indiana 
WAKU Latrobe 
WKRZ Oil City 
WPAZ Pcttstown 
WKBI St. Marys 
WATS Say re 
WVSC Somerset 
WMAJ State College 
WNOW York 



RHODE ISLAND 

WRJM Newport 
WPAW PawtLcket 
WERI Westerly 



SOUTH CAROLINA 



WANS 


Anderson 


WACA 


Camden 


WHAN 


Charleston 


WGCD 


Chester 


WE LP 


Easley 


WOLS' 


Florence 


WFGN 


Gaffney 


WEAB 


Greer 


WHSC 


Hartsville 


WLBG 


Larrens 


WJAY* 


Mullins 


WMRA 


Myrtle Beach 


WKDK 


' Newberry 


WRNO 


Orangeburg 


WRHI 


Rock Hill 


WSNW 


Seneca 


WFIG* 


Sumter 


SOUTH DAKOTA 


KDSJ^ 


Deadwood 


KIJV^ 


Huron 


KGFX 


Pierre 


KISD^ 


Sioux Falls 


KWAT* Watertown 



TENNESSEE 

WLAR* Athens 
WJ2M Clarksville 
WKRM Columbia 
WHUB Cookeville 
WDSG Dyersburg 
WEKR Fayetteville 
WHIN Gallatin 
WHBT- Harriman 
WIRJ Humboldt 
WDXI Jackson 
WKIN Kingsport 
WDXE* Laiwrenceburg 
WCOR Lebanon 
WJJM Lewisburg 
WGAP Maryville 
WMMT McMinnville 
WGNS Murfreesboro 
WNAH Nashville 
WOKE Oak Ridge 
WTPR Paris 
WDBL Springfield 
WJIG Tullahoma 
WENK Union City 



TEXAS 

KVLF Alpine 
KBUD Athens 
KRUN Ballinger 
KlOX Bay City 
KRCT Baytown 
KTXC Big Spring 
KNEL Brady 
KSTB Breckenridge 
KWHI Brenham 
KTFY Brownfield 
KBOR Brownsville 
KB WD Brownwood 
KDET* Center 
KSTA* Coleman 
WTAW^ College Station 
KVMC Colorado City 
KAND Corsicana 
KIVY Crockett 
KXIT* Dalhart 
KDLK Del Rio 
KDNT Denton 
KURV Edinburg 
KELP* El Paso 
KFLD* Floydada 
KNAF* Fredericksburg 
KGAF Gainesville 
KLUF Galveston 
KCTI* Gonzales 
KGVL Greenville 
KPAN Hereford 
KHBR Hillsboro 
KATL Houston 
KSAM Huntsville 
KEBE' Jacksonville 
KTXJ Jasper 
KMBL" Junction 
KOCA* Kilgore 
KPET* Lamesa 
KVOZ* Laredo 
KVOW* Littlefleld 
KFRO* Longview 
KVSP* Lubbock 
KRBA* Lufkin 
KMHT Marshall 
KJBC Midland 
KORC Mineral Wells 
KVKM Mcnahans 
KIMP Mt. Pleasant 
KOSF* Nacogdoches 
KRIG Odessa 
KOGT Orange 
KNET Palestine 
KPAT Pampa 
KFTX Paris 
KIUN* Pecos 
KVOP Plainview 
KBOP Pleasanton 
KOLJ Quanah 
KCNY* San Marcos 
KSEY* Seymour 
KEVA* Shamrock 
KTAN* Sherman 
KDWT* Stamford 
KSTV" Stephenville 
KSST Sulphur Springs 
KXOX Sweetwater 
KTEM* Temple 
KTFS* Texarkana 
KTLW Texas City 
KTBB* Tyler 
KVOU' Uvalde 
KVWC* Vernon 
KVIC* Victoria 



UTAH 

KBUH Brigham City 

KVNU Logan 

KOPP Ogden 

KOAL Price 

KJAM Vernal 

KEYY Provo 



VERMONT 

WSYB Rutland 
WTWN St. Johnsbury 



VIRGINIA 

WRIS Roanoke 
WKLV Blackstone 
WINA Charlottesville 
WKEY Covington 
WCVA Culpeper 
WEVA Emporia 
WFAX Falls Church 
WFVA Fredericksburg 
WFTR Front Royal 
WBOB Galax 
WVEC Hampton 
WREL Lexington 
WMEV* Marion 
WMVA Martinsville 
WNVA Norton 
WSSV Petersburg 
WPUV^ Pulaski 
WRAD' Radford 
WRIC Rich lands 
WHLF* South Boston 
WLPM Suffolk 
WNNT Warsaw 
WAYB Waynesboro 
WINC* Winchester 
WYVE Wytheville 



WASHINGTON 

KXRO* Aberdeen 
KPUG' Bellingham 
KELA* Centralia 
KCLX Colfax 
KFDR Grand Coulee 
KWLK* Longview 
KSEM Moses Lake 
KGY Olympia 
KONP Port Angeles 



WEST VIRGINIA 

WHAR^ Clarksburg 
WDNE* Elkins 
WVOW* Logan 
WEPM Marti nsburg 
WHJC Matewan 
WMOD Moundsvilie 
WLOH* Princeton 
WBRW Welch 
WHAW* Weston 



WISCONSIN 

WATW Ashland 
WLDY Ladysmilh 
WD LB Marshfield 
WIGM Medford 
WMNE Menomonie 
WLIN Merrill 
WNAM Neenah 
WIBU* Poynette 
WRAC Racine 
WOBT Rhinelander 
WRCO Richland Center 
WKLJ Sparta 
WSPT Stevens Point 
WOKW* Sturgeon Bay 
WTRW* Two Rivers 
WTTN Watertown 
WAUX Waukesha 



WYOMING 

KVWO Cheyenpp 
KOVE* Lander 
KPOW* Powell 
KRAL* Rawlins 
KVRS* Rock Springs 
KWYO Sheridan 



289 



Two ways to 
more sales 
in New Engid 



GO VAAiiCa 




/////A<^ 



GO NOM£'TOWH 




YANKEE HOME TOWN 
FOOD SHOW 

with 

RUTH MUGGLEBEE 

Woman's Editor Boston Record-American 
and Sunday Advertiser 

and 

BILL HAHN 

Popular Yankee Announcer 

Monday thru Friday 
1:15-1:45 P.M. 

A neighborly show that is making a host o^ 
friends for its sponsors, as attested by their 
consistent renewals. The merchandising plan, 
which Is exclusive and distinctive in New 
England, will enable you to get the full 
benefit of the home town impact of this 
outstanding •food show. 



7 



VTT//- 



X 



YANKEE NETWORK 
NEWS SERVICE 

A^ew^ England's Oldest and Largest 
Independent Radio News Service 



8 A.M. 



1 P.M. 



9 A.M. 



6 P.M. 



11 P.M. 

Yankee Network News Service Is an all-day 
listening habit in New England — fast, ac- 
curate, serving no other media first . . . 
Fast also for getting mass attention, for it 
reaches Yankee listeners everywhere in New 
England through their own home town 
stations. 



Ask the man from HR Representatives, Inc. 



The Yankee Network 

DIVISION OF THOMAS S. LEE ENTERPRISES, INC. 
21 BROOKLINE avenue, boston 15, MASS. 




Airline IVetwork 

p. O. Box 2553. Birmingham, Ala. 

Phone: 4-3434 

PERSONNEL 

Gen. Sales Manager B. W. Randa 

STATIONS 
WSGN. Birmingham; WHBS, Hunlsville. 

Alaska Broadcasting System 

(Affiliated with CBS) 

830 Securities Building, Seattle 1, Wash. 

Phone: SEneca 6333 

PERSONNEL 

General Manager Wm. J. Wagner 

Relations Mgr Ernest Spink 

Commercial Manager Irving Lusk 

Traffic Manager A. L. Christensen 

Promotion Manager Tom Ewing 

Program Manager Irene F. Wagner 

Auditor F. Daniel McLean 

Recording Engineer Harold H. Kaden 

BRANCH OFFICES 

Station KFQD. Box 1040. Anchorage. Alaska, 
Chas. Mohler. Station Mgr.; Station KFRB. Box 
950. Fairbanks. Alaska. W. R. Nichols. Station 
Mgr.; Station KINY. Box 1091. Juneau. Alaska. 
Dick Peter. Station Mgr.; Station KTKN, Box 
1308. Ketchikan. Alaska, Dorothy Bussanich. 
Station Mgr.; Station KIBH, Box 250, Seward, 
Alaska. Jim Lawson. Station Mgr.; Station 
KIFW. Box 699. Sitka. Ataska. Wm. Maynard. 
Station Mgr.; Alaska Radio Sales. 17 East 42nd 
St.. New York 17, N. Y., MUrray Hill 2-1811; 
Duncan A. Scott & Co., Mills Bldg.. San Fran- 
cisco 4. Calif.. Garfield 1-7950; Duncan A. 
Scott & Co., 2978 Wilshire Blvd., Los Angeles 
5, Calif.; Willis Harpel. 3256 Barham Blvd., 
Hollywood 28, Calif. 

STATIONS 

KFQD, Anchorage, Alaska; KFRB, Fair- 
banks, Alaska; KINY, Juneau, Alaska; KTKN, 
Ketchikan, Alaska; KIBH, Seward. Alaska; 
KIFW. Sitka. Alaska. 

The Aloha Network 

P. O. Box 1380, Honolulu, T. H. 
Phone: 95295 
PERSONNEL 

General Manager R. M. Fitkin 

Comm. Manager J. D. AlHson 

Chief Engineer Ira G. Mercer 

STATIONS 
KHON, Honolulu; KIPA. Hilo; KMVI. 
Wailuku; KTOH, Lihue. 



Arizona Broadcasting 
System 

(ABS Network) 

711 Heard Bldg., Phoenix. Ariz. 

Phone 4-4161 

PERSONNEL 

General Manager Richard O. Lewis 

Commercial Manager BUI Harrey 

STATIONS 
KTAR, Phoenix; KVOA, Tucson; KYUM. 
Yuma; KGLU. SaHord; KWJB, Globe-Miami; 
KYCA. Prescott; KAWT. Douglas-Bisbee. 

The Arizona Network 

Radio Stotion KOY 

840 N. Central Ave.. Phoenix. Ariz. 

Phone: 4-4144 

PERSONNEL 

Manager Albert D. Johnson 

Program Director John R. Williams 

Commercial Manager John L. Hogg 

KTUC Manager Lee Little 

KSUN Mgr., owner Arlo W. Morris 

KYMA Manager WilHam L. Lindsey 

KCLS Manager Charles J. Saunders 

BRANCH OFFICES 
Station KTUC. Broadway & Tyndall. Tucson, 
Ariz.; Phone: 2-3344; Station KSUN, Bisbee, 
Ariz.. Phone 9; Station KYMA. 8th St. and "B" 
Ave.. Yuma; Station KCLS. 110 W. Birch St., 
Flagstaff. 

STATIONS 
KOY. Phoenix. KTUC. Tucson; KSUN. Lowell; 
KYMA. Yuma; KCLS. Flagstaff. 

Arrowhead Network 

WEBC Building. Duluth 2, »Cnn. 

Phone: Melrose 2-2873 

PERSONNEL 

President Morgan Murphy 

V.-P. & Gen. Mgr Walter C. Bridges 

Director of Engineering Charles P. Perrons 

STATIONS 
WEBC, Duluth. Minn.; WMFG, Hibbing. 
Minn.; WHLB. Virginia. Minn,; WJMC. Rice 
Lake. Wis.; WEAU Eau Claire, Wis.; WISC. 
Madison. Wis. 

Broadcasting Corp. of 
America Network 

p. O. Box 987. Riverside. Calif. 

Phone: Riverside 6290 

PERSONNEL 

President W. L. Gleeson 



291 



REGIONAL NETWORKS 



STATIONS 
KPRO, Riverside; KPOR. San Bernardino; 
KREO. Indio; KROP, Brawley; KYOR. Blythe. 

Paul Bunyoii ]\eti¥ork 

Paul Bunyon Bldg., Traverse City. Mich. 
PERSONNEL 

Pres., Gen. Mgr Les Biederman 

STATIONS 
WTCM. Traverse City; WATT. Cadillac; 
WATZ, Alpena; WMBN, Petoskey; WATC. 
Gaylord. 

California Northern Group 

PERSONNEL 

Manager Jack A. Mitchell (KSYC) 

STATIONS 
KBLF. Red Bluff; KSUE, Susanville; KSYC, 
Yreka. 

Columbia Pacific Network 

6121 Sunset Blvd.. Los Angeles 28, California 

Phone: Hollywood 9-1212 

PERSONNEL 

Manager William D. Shaw 

Asst. Gen. Sales Mgr. & 

Sales Mgr Edwin W. Buckalew 

Asst. Sales Manager Alan Axtell 

Sales Promotion Mgr Sherril W. Taylor 

Program Director Robert P. Sutton 

News Director Jack Beck 

Public Affairs Director Bill Whitely 

Chief Engineer Les Bowman 

BRANCH OFFICES 

Radio Spot Sales. 485 Madison Avenue, New 
York. N. Y.. Phone: PL 5-2000, Wendell Camp- 
bell, Sales Mgr.; Radio Spot Sales, 903 Three 
Sisters Bldg., Memphis, Tenn., Phone: Tennes- 
see 37-8612. H. H. Holtshouser, Sales Mgr.; 
Columbia Pacific Network Sales, Palace Hotel, 
San Francisco. Calif.. YU 2-7000. Bok Reitzel. 
Sales Mgr.; Radio Spot Sales. 902 Fisher Bldg.. 
Detroit, Mich., TR 2-5500, Ralph H. Patt, Jr., Sales 
Mgr.; Radio Spot Sales, 410 North Michigan 
Avenue, Chicago. 111., WH 4-6000, Gordon F. 
Hayes. Sales Mgr.; Radio Spot Sales, 1313 
N. Vine Street. Hollywood, Calif., HO 9-1212. 
Ed Larkin, Sales Mgr. 

KNX, Los Angeles, Calif.; KCBS, Los An- 
geles, Calif.; KFRE, Fresno, Calif.; KFMB, San 
Diego, Calif.; KROY, Sacramento, Calif.; 
KMBY- Monterey, Calif.; KCMJ. Palm Springs, 
Calif.; KGDM, Stockton, Calif.; KERN, Bakers- 
field, Calif.; KXOC, Chico, Calif.; KHUM, 
Eureka. Calif.; KOIN, Portland, Ore.; KFIR, 
North Bend, Ore.; KERG, Eugene, Ore.; KFLW, 
Klamath Falls, Ore.; KYJC, Medford. Ore.; 
KRNR, Roseburg, Ore.; KIRO, Seattle, Wash.; 
KXLY, Spokane, Wash.; KWIE. Kenniwick, 
Wash.; KIMA, Yakima. Wash.; KOLO, Reno. 
Ner.; KOOL, Phoenix, Ariz.; KCKY, CooUdge. 
Ariz.; KNOG. Nogales. Ariz.; KOPO, Tucson, 
Ariz. 



Columbine Network 

Security Life Bldg.. Denver. Colo. 
PERSONNEL 

General Manager Albert G. Meyer 

Sales Manager Edwin E. Koepke 

STATIONS 
KMYR. Denver; KCOL, Fort Collins; KBOL. 
Boulder; KYOU. Greeley. 

Tbe Connecticut State 
Network, Inc. 

555 Asylum St., Hartford 5. Cann. 
Phone: 2-0237 
PERSONNEL 

President C. Glover D*Lane7 

Directors: Aldo DeDominicus (WHNC). Levon 
Thomas (WNAB). Julian Schwartz (WSTC). 
Sam Elman (WATR). Gerald Morey (WNLC). 
Edmund Waller (WTOR), Leo Borin (WHAY). 
STATIONS 
WNAB, Bridgeport; WNHC. New Haven; 
WNLC. New London; WSTC, Stamford; WTOR. 
Torrington; WATR, Waterbury; WTHT, Hart- 
fo d; V/HAY, New Britain. 

Dairyland Network 

Radio City. 50 S. 9th St.. Minneapolis 2. Minn. 
Phone: Llncobi 0552 
STATIONS 
WTCN. Minneapolis-St. Paul; KATE, Albert 
Lea; KWLM, Wilmar; KWNO. Winona. 

Don Lee Broadcasting 

1313 North Vine Street. Hollywood 28. Calif. 

Phone: Hudson 2-2133 

PERSONNEL 

President Willet H. Brown 

Exec. Vice-Pres Ward D. Ingrim 

Sec.-Treas A. M. Quinn 

Vice-Pres. in Charge Sales Norman Boggs 

Vice-Pres. Station Relations. .. .Norman Ostby 

Dir. of Operations A. J. LaFrano 

Nat. Adv. Mgr Arthur M. Mortensen 

KHJ Sales Manager Terry Mann 

Dir. Public Relations Bud Coulson 

Promotion Director H. H. Sonnenburg 

News & Special Events Les Mawhinney 

Chief Engineer Robert Ame 

BRANCH OFFICES 

1000 Van Ness Avenue, San Francisco, Calif.. 
Wm. Pabst, Vice-Pres.; National Reps., John 
Blair & Co., New York. Chicago. Detroit, St. 
Louis, Dallas, San Francisco. 

KAFY, Bakersfield. Calif.; KHSL. Chico, 
Calif.; KXO, El Centro, Calif.; KIEM, Eureka. 
Calif.; KYNO, Fresno, Calif.; KHJ, Los Angeles, 
Calif.; KMYC, Marysville, Calif.; KYOS, Mer- 
ced, CaUf.; KPRL, Paso Robles, Calif.; KVCV, 
Redding, Calif.; KXOA, Sacramento, Calif.; 
KSBW, Salinas-Monterey, Calif.; KFXM. San 
Bernardino, Calif.; KGB, San Diego, Calif.; 
KFRC, San Francisco, Calif.; KVEC, San Luis 
Obispo, Calif.; KVOE. Santa Ana, Calif.; KDB, 
Santa Barbara, Calif.; KXOB, Stockton. Calif.; 



292 



REGIONAL NETWORKS 



KCOK, Tulare-Visalia. Calii.; KVNI, Coeur 
D'Alene. Idaho; KRLC. Lewiston. Idaho; KWAL. 
Wallace. Calif.; KATO, Reno, Nevada; KWIL. 
Albany, Oregon; KAST, Astoria, Oregon; 
KBND. Bend, Oregon; KOOS, Coos Bay, Ore- 
gon; KORE, Eugene. Oregon; KUIN, Grants 
Pass, Oregon; KFJI, Klamath Falls, Oregon; 
KPOJ. Portland, Oregon; KRNR, Roseburg. Ore- 
gon; KSLM, Salem. Oregon; KXRO, Aberdeen, 
Wash.; KPUG, Bellingham, Wash.; KELA. 
Centralia-Chehalis. Wash.; KRKO, Everett, 
Wash.; KWLK, Longview, Wash.; KGY, Olym- 
pia. Wash.; KVI, Seattle-Tacoma, Wash.; 
KNEW, Spokane, Wash.; KUJ. Walla Walla. 
Wash.; KWNW. Wenatchee. Wash.; KYAK, 
Yakima. Wash. 

ADDITIONAL GROUPS AVAILABLE: KOY, 
Phoenix, Arizona; KTUC, Tucson. Arizona; 
KSUN. Bisbee. Arizona; KYMA. Yuma. Ari- 
zona; KCLS, Flagstaff, Arizona; CKWX, Van- 
couver, Canada; KFAR, Fairbanks, Alaska; 
KENI. Anchorage, Alaska; KJNO, Juneau, 
Alaska; KABI, Ketchikan. Alaska; KPOA. 
Honolulu. Hawaii; KILA, Hilo. Hawaii. 

Foreign Lajigiiage Quality 
Network 

730 Fifth Avenue. New York 19, N. Y. 

Phone: Circle 5-7979 

PERSONNEL 

Chairman Pat Stanton 

President Ralph N. Weil 

STATIONS 
WNHC, New Haven. Conn.; WTEL, Phila- 
delphia, Pa.; WJMJ. Philadelphia, Pa.; WHOD, 
Homestead, Pa.; KSAN, San Francisco, Cal.; 
WSRS, Cleveland, O.; WACE. Springfield, 
Mass.; WOV, New York City. 

The Garden State l^etwork 

c/o Sta. WFPG, Steel Pier, Atlantic City, N. J. 

Phone: 5-2188 

PERSONNEL 

Chairman Fred Webe; 

STATIONS 
WNJR, Newark; WCTC, New Brunswick; 
WTTM, Trenton; WKDN, Camden; WJLK, As- 
bury Park; WFPG, Atlantic City; WSNJ, 
Bridgeton. 

Georgia Associations of 
Local Stations 

87 V2 Fairlie Street, N. W., Atlanta, Ga, 

Phone: Alpine 5132 

PERSONNEL 

Sales DirACtor Tom Carr 

STATIONS 
WDEC. Americus; WGAU. Athens; WATL. 
Atlanta; WBBQ, Augusta; WGIG, Brunswick; 
WLBB, Carrollton; WBHF, Cartersville; WGAA, 
Cedartown; WMJM, Cordele; WMOC, Coving- 
ton; WBLJ, Dahon; WDWD, Dawson; WMLT, 
DubUn; WBHB, Fitzgerald; WDUN, Gainesville; 
WKEU. Griffin; WIBB. Macon; WFOM. Mari- 



etta; WMGV; MiUedgeville; WMGA, Moul- 
trie; WFRP. Savannah; WWNS. Statesboro; 
WSFT. Thomaston; WKTG, Thomasville; 
WWGS. Tifton; WLET, Toccoa; WVOP, Vidalia; 
WAYX. Waycross; WRLD, West Point. 

Granite State Network 

155 Front St.. Manchestsr. N. H. 

Phone: 4-4075 

PERSONNEL 

President Al Malin (WWNH) 

Treasurer William Rust. Jr. (WKBR) 

Manager Ralph Gottlieb (WKBR) 

STATIONS 
WKBR. Manchester; WWNH. Rochester; 
WTSV. Claremont; WMOU, Berlin, and WTSL. 
Hanover, all in New Hampshire; WTSA. Brat- 
tleboro, Vt.; WHOB. Gardner. Mass. 

Grass Roots Network 

4 12 1/2 Court St.. Muskogee, Okla. 
Phone: 856 
PERSONNEL 

President limmie Barry 

Secy.-Treas James L. Neal 

STATIONS 
KOCY. Oklahoma City, Okla.; KAKC. Tulsa. 
Okla.; KMUS. Muskogee, Okla.; WBBZ. Ponca 
City. Okla.; KHBG. Okmulgee. Okla.; KFSA. 
Fort Smith. Ark. 

Great Lakes Network 

Radio Building, Saginaw, Mich. 
PERSONNEL 

Manager Jack D. Parker 

STATIONS 
WSAM-AM-FM. Saginaw; WLEW, Bad Axe; 
WFYC. Alma; WOAP-AM-FM. Owosso. 

Great Northern Bcstg. System 

107 First Ave.. N.W.. Mandan. North Dakota 

Phone: 561, 562 

PERSONNEL 

Secretary M. J. Reichert 

STATIONS 
KVOX, Moorehead, Minn.; KGDE, Fergus 
Falls, Minn.; KLPM, Minot, N. D.; KGCU, 
Mandan, N. D.; KOVC, Valley City, N. D.; 
KDLR, DevUs Lake, N. D.; KGCX, Sidney. 
Mont.; KNOX. Grand Forks. N. D. 

Gny Gannett B'cstng. 
System 

390 Congress St.. Portland 3. Maine 
Phone: 2-7423 
PERSONNEL 

President Guy P. Gannett 

Vice-President Laurence H. Stubbs 

V.-P.. Gen. Mgr Creighton E. Gatchell 

Sales Manager Richard E. Bates 

STATIONS 
WGAN. Portland; WGUY. Bangor. 



29^ 



REGIONAL NETWORKS 



Intoriiiouutain Network 

146 S. Mmn St., Salt Lake City 1. Utah 
Phone: 4-3561 
PERSONNEL 

President Lynn L. Meier 

Exec. Vice Pres Jack S. Paige 

Enq. Director W. D'Orr Cozzens 

Comptroller E. W. Campbell 

Chairman of Board George C. Hcrtch 

STATIONS 
KGIW. Alamose, Colo.; KBOL. Boulder, Colo.; 
KRAI. Craig, Colo.; KRLN. Canon City, Colo.; 
KRDO, Colorado Springs. Colo.; KFEL. Denver, 
Colo.; KMYR, Denver. Colo.; KIUP, Durango, 
Colo.; KCOL. Ft. Collins. Colo.; KFTM, Ft. 
Morgan, Colo.; KFXJ. Grand Junction, Colo.; 
KGLN. Glenwood Springs. Colo.; KYOU, 
Greely. Colo.; KBNZ, La Junta, Colo.; KLMR, 
Lamar. Colo.; KLVC. Leadville, Colo.; KLMO, 
Longmont, Colo.; KUBC, Mnotrose, Colo.; 
KCSI. Pueblo. Colo.; KVRH. Salida, Colo.; 
KGEK. SetrUng. Colo.; KCRT. Trinidad, Colo.; 
KBMY. Billings. Mont.; KOPR. Butte, Mont.; 
KCAP. Helena. Mont.; KOJM. Havre. Mont.; 
KMON. Great Falls. Mont.; KXLO, Lewistown, 
Mont.; KPRK. Livingston, Mont.; KRFJ. Miles 
City. Mont.; KIYL Shelby. Mont.; KNEE. 
Scottsbluff. Neb.; KRAM. Las Vegas. Nev.; 
KELK. Elko. Nev.; KVER. Albuquerque. N. M.; 
KSVP, Artesia. N. M.; KICA. Clovis. N. M.; 
KOBE, Las Cruces, N. M.; KFUN. Las Vegas. 
N. M.; KRTN. Raton. N. M.; KGFL. RoswelL 
N. M.; KTNM. Tucumcari. N. M.; KFXD, Idaho; 
KIFI, Idaho Falls. Idaho; KWIK, Pocatello. 
Idaho; KLIX. Twin Falls. Idaho; KDSJ. Dead- 
wood, S. D.; KSET. El Paso. Texas; KVNU. 
Logan. Utah; KLO. Ogden. Utah; KOAL. Price. 
Utah; KOVO. Provo, Utah; KSVC. Richfield. 
Utah; KALL. Sal tLake City. Utah; KSPR. 
Casper. Wyo.; KVWO. Cheyenne, Wyo.; 
KOVE. Lander. Wyo.; KOWB. Laramie, Wyo.; 
KPOW. Powell. Wyo.; KVRS. Rock Springs, 
Wyo.; KWYO. Sheridan. Wyo. 

Lone Star Chain, Inc. 

(The O. L. Taylor Co.) 

1024 Life of America Bldg.. Dallas 1. Tex. 

Phone: LAkeside 1041 

PERSONNEL 

President Harold V. Hough 

Vice-President Fred Nahas 

Secretary -Treasurer O. L. Ted Taylor 

General Manager Fred L. Vance 

STATIONS 
WBAP. Fort Worth; KTBC, Austin; KTSA. 
San Antonio; KXYZ. Hcmston; KROD. El Paso; 
KFDM, Beaumont; KRGV. Weslaco; KEYS. 
Corpus Christi; KTRE. Lufkin; KTBB. Tyler; 
KGNC. Amorillo; KFYO. Lubbock; KFDX, 
Wichita ralla. 

Maine Broadca^sting System 

157 High St.. Portland 3. Mo. 
Phone: 2-0181 



PERSONNEL 

Manager William H. Rines 

Technical Director Daniel H. Smith 

News Supervisor Philip N. Johnson 

BRANCH OFFICES 
100 Main St., Bangor, Me., Phone: 6023. Ed- 
ward E. Guernsey; 175 Water St.. Phone: 2285. 
Augusta, Me.. Jack S. Atwood. 
STATIONS 
WCSH. Portland; WLBZ. Bangor; WRDO, 
Bangor. Me. 

McClatchy Beeline 

911 Seventh St.. Sacramento. Calif. 
PERSONNEL 

President Eleanor McClatchy 

Sales Director Leo O. Ricketts 

STATIONS 
KFBK (AM, FM), Sacramento; KMJ (AM. FM), 
Fresno; KWG. Stockton; KERN (AM, FM). Bak- 
ersfield; KOH. Reno; KBEE. Modesto. 

Metropolitan Network 

Munsey Bldg.. Washington 4. D. C. 

Phone: STerling 3-1772 

STATIONS 

WPIK. Alexandria; WFAX. Falls Church. 

Virginia; WGAY. Silver Spring; WUST. Bfethes- 

da. Maryland. 

Michigan Radio Network 

1700 Mutual Bldg.. Detroit 26. Mich. 

Phone: Woodward 3-8321 

PERSONNEL 

President James G. Riddell 

Sales Manager H. S. Christian 

Dir. Adv. & Sales Prom William Morgan 

STATIONS 
WBCM. Bay City; WFDF, Flint; WJIM. Lans- 
ing; WIBM. Jackson; WELL. Battle Creek; 
WLAV. Grand Rapids; WGFG, KalamOBoo; 
WKBZ. Muskegon; WSOO. Saulte Ste. Marie; 
WKLA, Ludington; WHRV, Ann Arbor. 

Tlie Mid-Sontli Network 

WCBI, Columbus. Mississippi 

PERSONNEL 

General Manager Bob McRaney 

STATIONS 
WCBI. Columbus; WELO. Tupelo; WMOX- 
AM-FM. Meridian; WROX. Clarksdale; WNAG. 
Grenada; WROB. West Point; WSSO, Stark- 
ville, Mississippi. 

Mississippi Broadcasting Co. 

(Withers Gavin Stations) 

PERSONNEL 

Pres. & Mgr Withers Gavin 

STATIONS 
WCOC. Meridian; WJQS. Jackson; WMBC. 
Macon; WACR. Columbus. Miss. 



29i 



REGIONAL NETWORKS 



New England Regional 
Network 

26 Grove St., Hartford 15, Conn. 

Phone: Hartford 5-0801 

DIRECTORS 

Chairman Paul W. Morency 

Joseph E. Baudino. John J. Boyle, William 
H. Rines. 

STATIONS 

WBZ. Boston. Mass.; WCSH, Portland. Me.; 

WJAR, Providence, R. I.; WLBZ, Bangor. Me.; 

WTIC, Hartford, Conn.; WRDO. Augusta. Me. 

REPRESENTATIVE 

Weed & Company 

North Eastern Broadcasting 
System 

John Hancock Bldg., Boston 16. Moss. 

Phone: LI 2-5799 

PERSONNEL 

Sales Director Elmer Kettell 

STATIONS 
WABI. Bangor; WLAM, Lewlston-Aubum; 
WTVL. Waterville. Maine; WFEA, Manchester; 
WKXL, Concord; WKNE. Keene; WLNH, La- 
conic; WHEB, Portsmouth; WMOU. Berlin. 
New Hampshire; WSKI. Montpelier-Barre. Ver- 
mont; WACE. Chicopee-Springfield; WALE. 
Fall River; WBEC. Pittsfield; WBSM, New 
Bedford; WEIM. Fitchburg; WHAV. HaverhiU; 
WKOX, Framingham; WORC. Worcester. 
Mass.; WHIM, Providence. R. L; WBRY. 
Woterbury. Conn.; WHBW. Rutland. Vt.; 
WIKE. Newport. Vt.; WTWN. St. Johnsburg. 
Vt.; WCAP. Lowell. Mass.; WCCC. Hartford, 
Conn. 

Northwest Network 

3415 University Ave.. St. Paul W 14. Minn. 

Phone: PRior 2717 

PERSONNEL 

General Manager Stanley E. Hubbard 

Treasurer Keimeth M. Hance 

Nat. Sales Mgr Karl A. Plain 

STATIONS 
KSTP. St. Paul-Minneapolis, Minn. (Key sta- 
tion); WEBC. Duluth. Minn.; KYSM. Mankato. 
Minn.; WMFG. Hibbing. Minn.; WHLB, Vir- 
ginia. Minn.; KROC. Rochester, Minn.; KFAM, 
St. Cloud. Minn.; KFYR, Bismarck. N. D.; 
WDAY. Fargo. N. D.; WEAU. Eau Claire, 
Wise. WJMC. Rice Lake. Wise. 

NATIONAL REPRESENTATIVE 
Edward Petry & Co. 

The Nntmeg Network 

750 Main St., Hartford, Conn. 

Phone: 7-1188 

PERSONNEL 

Secretary Walter Haase (WDRC) 

STATIONS 
WDRC, Hartford; WBRY, Waterbury; WELL 
New Haven; WICC, Bridgeport; WICH. Nor- 
wich. 



Oklahoma Network 

Station KVSO, Ardmore, Okla. 
PERSONNEL 

Chariman Bill Hoover (KVSO) 

Representative O. L. Taylor Co. 

STATIONS 
KTOK. Oklahoma City; KCRC. Enid; KBIX, 
Muskogee; KADA. Ada; KVSO, Ardmore; 
KTMC. McAlester; KSWO, Lawton. 

The Oregon Trail Network 

c/o Sta. KBKR, Baker. Oregon 
STATIONS 
KSRV. Ontario, Ore.; KBKR. Baker, Ore.; 
KLBM, LaGrande, Ore. 

Palmetto Broadcasting 
System 

^1 Martin St.. Anderson. S. C. 
Phone: 3802 
PERSONNEL 

President Wilton E. Hall 

General Manager Glenn P. Warnock 

Production Manager Ray Baroth 

National Sales Mgr G. P. Browne 

Promotion Director V. B<xrath 

Regional Sales John F. McCallum 

BRANCH OFFICES 

405 Montague St., Atlanta, Ga.. Exec. Clay- 
ton Cosse; 310 Central St., Wilmette, 111., 
Exec, Charles L. Allen; R. R. No. 3. Holly 
Hill. Fla.. Exec, Homer Hardesty. 
STATIONS 

WAIM, Anderson, S. C; WACA, Camden 
S. C; Choice. Charleston. S. C; WGCD, Ches 
ter, S. C; WCOS, Columbia, S. C; WDSC. Dil 
Ion, S. C; WJMX, Florence. S. C; Choice, 
Greenville, S. C; WHSC, Hartsville, S. C. 
WKDK, Newberry, S. C; WTND, Orangeburg, 
S. C; WTYC, Rock Hill, S. C; WSNW, Seneca 
S. C; WBCU, Union, S. C; WALD, Walterboro 
S. C; WRFC, Athens, Ga.; WBGE. Atlanta, 
Ga.; WGAC, Augusta, Ga.; WGGA, Gaines 
ville, Ga.; WKLY, Hartwell. Ga. 

Quaker Network 

Headquarters: WFIL, Philadelphia. Pa. 
PERSONNEL 

Sales Manager George A. Koehler 

STATIONS 
WFIL. Philadelphia; WEEU. Reading; 
WAEB, Allentown; WEST, Easton; WSBA, 
York; WAZL, Hazleton; WLAN, Lancaster; 
WARM. Scranton; WILK, Wilkes-Barre; WGHB. 
Harrisburg; WKOK. Sunbury; WRAK. Williams- 
port; WFBG, Altoona; WARD, Johnstown; 
WERC, Erie; WCAE, Pittsburgh; WKST, New 
Castle; WKRZ, Oil City. 

Razorhack Network 

217 E. 3rd St., Little Rock, Ark. 

Phone: 4-8928 

PERSONNEL 

General Manager Emil J. Pouzar 

STATIONS 
KXLR. Little Rock and all stations in Ark. 



295 



REGIONAL NETWORKS 



K€>c*k^ Mountain 
llroadeasting System 

29 S. State St., Salt Lake City 1. Utah 
Phone: 3-2737 
PERSONNEL 

President & Gen. Mgr Frank C. Carman 

Vice-Pres. & Sales Mgr John Schile 

STATIONS 
KGEM, Boise; KIFI, Idaho Falls; KWIK, 
PocateUo; KLIX, Twin Falls. Idaho; KOPR. 
Butte; KOCK, BilUngs; KMON. Great Falls; 
KLAS, Las Vegas, Nev.; KUTA, Salt Lake City; 
KCSU, Provo; KVOG, Ogden. Utah. 

Rural Radio Network 

306 E. State St., Ithaca. N. Y. 

Phone: 4-6357 

PERSONNEL 

General Manager D. K. deNeul 

Sales Manager H. S. Brown 

Program Director M. N. Knapp 

Farm Diiector R- B. Child 

Farm Service Dir I- Hamrick 

Chief Engineer T. R. Humphrey 

Controller G. B. Holland. Jr. 

STATIONS 
WHCU-FM, Ithaca. N. Y.; WHLD-FM, Nia- 
gara Falls; WFNF. Wethersiield; WHDL-FM. 
Olean; WVBT. Bristol Center; WVCN. De- 
Ruyster, WRUN-FM. Utica-Rome. WWNY-FM. 
Watertown; WMSA-FM. Massena; WVCV. 
Cherry Valley; WFLY. Troy; WHVA. Pough- 
keepsie; WQAN-FM. Scfanton. Pa. 

South Central Quality 
jVetwork 

(Address any station) 
STATIONS 
WMC, Memphis; KARK. Little Rock; KWKH, 
Shreveport; WJDX, Jackson, Miss. 

Steinman Stations 

8 W. King St.. Lancaster. Pa. 
Phone: 5251 
PERSONNEL 

Gen. Mgr Clair R. McCoUough 

Sales Manager J. Robert Gulick 

Promotion Manager Bart Feroe 

Technical Dir J. E. Mathiot 

Nat'l Representative. . . .Robert Meeker Assoc. 
STATIONS 
WDEL-AM-FM-TV. Wilmington. Del.; WORK. 
York, Pa.; WKBO. Harrisburg. Pa.; WGAL- 
AM-FM-TV. Lancaster. Pa.; WLEV-FM. Bethle- 
hem, Allenlown, Easton, Pa.; WEST-AM-FM, 
EoBton, Pa.; WRAW, Reading. Pa. 

Tall C€>rn ]\etwork 

(Address any Station or John E. Pearson, Reps.) 
PERSONNEL 

President Dietrich Dirks (KCOM) 

Vice-President Ed Breen (KVFD) 

Vice-President G. J. Volger (KWPC) 

Secretary . Wm. P. White (KFJB) 



STATIONS 
KWCR. Cedar Rapids; KROS. Clinton; KSIB. 
Creston; KFNF. Shenandoah; KDEC, Decorahr 
KDTH. Dubuque; KVFD, Fort Dodge; KFJB. 
MarshaUtown; KWPC, Muscatine; KWBG. 
Boone; KICD. Spencer; KRIB, Mason City; 
KCIM. Carroll; KOEL, Oelwein. all in Iowa. 

Tennessee Valley Associates 
Network 

(Address Any Station) 
STATIONS 
WHAL, Shelbyville; WLAR. Athens; WAGC. 
Chattanooga; WKRM, Columbia; WHUB. Cooke- 
ville; WEKR. Fayettville; WHIN, Gallatin; 
WHBT. Harriman; WCOR. Lebanon; WMMT. 
McMinnville; WGNS. Murfreesboro; WCDT, 
Winchester. 

Texas Broadcasting System 

KRLD, Herald Sauare. Dallas, Tex. 
PERSONNEL 

General Manager Clyde W. Rembert 

STATIONS 
KRLD, Dallas; KABC. San Antonio; KTRH, 
Houston, Texas. 

Texas Plains Stations 

KFLD, P. O. Box 955, Floydada, Tex. 

STATIONS 
KFLD, Floydada; KPAN, Hereford; KVCM. 
Colorado City, Texas. 

Texas Quality Network 

1122 Jackson St. (WFAA), Dallas, Tex. 

Phone: Riverside 9831 

PERSONNEL 

Representative Alex Keese 

(KRIS), P. O. Box 840, Corpus Christi. Tex., 
Phone: 4-8354, Gen. Mgr. T. Frank Smith; 
(KPRC), Lamar & Main Sts., Houston, Tex.. 
Phone: Fairfax 7101. Gen. Mgr. Jack Harris; 
(WOAI), 1031 Navarro St., San Antonio, Tex., 
Gen. Mgr. Arden X. Pangborn; (KVAL), Browns- 
ville, Tex., Brownsville, Tex., Gen. Mgr. T. 
Frank Smith, Jr.; (WFAA), 1122 Jackson St. 
(Dal). Dallas-Ft. Worth, Tex., Phone: River- 
side 9831, Gen. Mgr. Martin CampbeU. 

Texas State Network, Inc. 

1201 W. Lancaster Ave., Fort Worth 1, Tex. 

Phone: ED 3473 

PERSONNEL 

President Gene L. Cagle 

Vice-President Charles B. Jordan 

Secretary-Treasurer D. C. Hornburg 

Sales Manager Dale Drake 

Traffic Manager Forrest W. Clough 

Program Director Hal Thompson 

Chief Engineer James T. Peterson 

STATIONS 
KFJZ. Fort Worth; KRBC, Abilene; KGKL, 
San Angelo; KBST, Big Spring; KCRS, Midland; 
KRRV, Sherman; KPLT, Paris; KABC, San An- 
tonio; WRR. Dallas; KCMC, Texarkana; 



296 



• • • 



REGIONAL NETWORKS 



• • • 



WACO. Waco; KFRO, Longview; KBWD. 
Brownwood; KNOW. Austin; KTRH. Houston; 
KGVI. GreenvUle. Texas; KRIO. McAUen; 
KLYN. Amarillo; KWFT. Wichita Falls. Texas; 
KTBB. Tyler. Texas. 

The Tobacco ]\etwork. Inc. 

806 Odd Fellows Bldg., P. O. Box 1988. 

Raleigh. N. C. 

Phone: 8885 

PERSONNEL 

President Harmon L. Duncan 

Vice-President Victor W. Dawson 

Secy.-Treas Lester L. Gould 

Sales Manager Kenneth C. Wilson 

Office Secretary Nina J. Livingston 

STATIONS 
WFNC. Fayetteville; WRAL. Raleigh; 
WGTC. Greenville; WHIT. New Bern; WJNC. 
Jacksonville; WTIK. Durham; WGNI, Wilming- 
ton; WCEC. Rocky Mount, N. C. 

Union Broadcasting System 

PERSONNEL 

General Manager Jim Healy 

WOKO. Albany, N. Y. 
STATIONS 
WOKO. Albany; WCSS. Amsterdam; 
WWSC. Glens Falls; WENT. Gloversville; 
WHUC. Hudson; WKNY. Kingston; WKIP. 
Poughkeepsie; WDOS, Oneonta; WKOP. Bing- 
hamton; WELM. Elmira; WGAT. Utica; 
WNDR. Syracuse; WICY, Malone; WEAV, 
Plattsburg; WNBZ. Saranac Lake. N. Y.; WBEC. 
Pittsfield. Mass.; WAGE. Chicopee; WALE. 
Fall River; WVOM. Boston. Mass.; WSYB. Rut- 
land; WJOY. Burlington. Vt.; WWCO. Water- 
bury; WTOR, Torrington. Conn.; WFAU. Augus- 
ta. Me.; WKNE. Keene. N. H. 

Upper Midwest Broadcasting 
System 

935 Northwestern Bank Bldg.. 

Minneapolis, Minn. 

PERSONNEL 

President Orville Lawson 

STATIONS 
KASM. Albany; KXRA. Alexandria; KBUN. 
Bemidji; KLIX. Branerd; KBMW, Breckenridge; 
KROX. Crookston; KDLM, Detroit Lakes; KDHL. 
Fairbault; KSUM, Fairmont; WREX. Duluth; 
WEVE. Eveleth; KGDE. Fergus Falls; CKFI. 
International Falls; KVOX. Fargo-Moorhead, 
and KNUJ. New Ulm. all in Minnesota; KDLR. 
Devils Lake; KVOX. Fargo-Moorhead; KNOX. 
Grand Forks; KGCU. Bismarck-Mandan; KLPM. 
Minot; KOVC. Valley City; KGCX. Williston- 
Sidney. all in North Dakota; KABR, Aberdeen; 
KIJV. Huron; KORN. Mitchell; KDSJ. Dead- 
wood; KIHO. Sioux Falls; KWAT. Watertown; 
and KGFX. Pierre, all in South Dakota; WHDF, 
Houghton; WIKD. Iron River; WJMS. Iron- 
wood; WJPD, Ishpeming; WDBC. Escanaba. 
all in Michigan; WHBY. Appleton; WATW, 
Ashland; WBEL. Beloit; WBIZ. Eau Claire; 



KFIZ. Fond du Lac; WJPG. Green Bay; WLCX. 
La Crosse; WLDY. Lady smith; WIBU. Madison- 
Poynette; WLIN. Merrill; WOBT. Rhinelander; 
WTCH, Shawano, and WFHR, Wisconsin 
Rapids, all in Wisconsin; KASI, Ames; KCOG, 
Centerville; KXIC, Iowa City; KJFL Webster 
City; KAYL, Storm Lake; KSTT, Davenport; 
KSMN, Mason City; KOKX, Keokuk; KCHA, 
Charles City; KBIZ. Ottumwa. all in Iowa; 
KCNL Broken Bow; WJAG. Norfolk; KFGT. 
Fremont; KNAB. Scottsblulf, and KJSK. Colum- 
bus, all in Nebraska; WMBO. Aurora; WCAZ. 
Carthage, and WLBK, De Kalb, all in Illinois; 
KXGN, Glendive and KGCX. Sidney, both in 
Montana. 

West Texas Packaged 
Stations 

(Address any Station) 
STATIONS 
KRBC. Abilene; KBST, Big Spring; KGKL, 
San Angelo; KTRN, Wichita Falls. 

Wisconsin Networlc, Inc. 

Nash Block, Wisconsin Rapids, Wis. 
Phone: 723 
PERSONNEL 

Managing Dir George T. Frechette 

President John M. Walter 

Vice-President Earl Huth 

STATIONS 
WRJN, Racine; WCLO, Janesville; WGEZ. 
Eeloit; WIBU, Poynette; WHBY. Appleton; 
WHBL. Sheboygan; WJPG. Green Bay; WFHR. 
Wisconsin Rapids; WWCF. Baraboo; KFIZ. 
Fond du Lac. Wise. 

Tlie Yankee Network 

21 Brookline Ave., Boston 15. Mass. 
Phone: Commonwealth 6-0800 

Sales. Prom. Manager Torn Batison 

Executive Vice-Pres. & Gen. Mgr. 

Linus Travels 

Vice-President .George Steffy 

Traffic Dick Black 

News L. Bickf ord 

Program Manager Dave Cox 

STATIONS 
WNAC, Boston. Mass.; WFAU. Augusta, 
Maine; WIDE, Biddeford. Maine; WICC, Bridge- 
port, Conn.; WALE, Fall River, Mass.; WEIM. 
Fitchburg-Leominster, Mass.; WHAI. Green- 
field, Mass.; WONS, Hartford. Conn.; WHYN, 
Holyoke. Mass.; WLNH. Laconia. N. H.; 
WCOU. Lewiston-Auburn. Maine; WLLH. 
Lowell-Lawrence, Mass.; WNBH. New Bedford, 
Mass.; WOCB, Hyannis, Mass.; WNLC, New 
London. Conn.; WBRK. Pittsfield. Mass.; WPOR. 
Portland. Maine; WHEB. Portsmouth-Dover. N. 
H.; WEAN. Providence. R. L; WWON. Woon- 
socket. R. I.; WSYB, Rutland, Vt.; WWSR. 
St. Albans, Vt.; WWCO, Waterbury, Conn.; 
WDEV, Waterbury, Vt.; WORC, Worcester. 
Mass. 



297 



ESTIMATED FAMILIES FOR 1953 



U.S. 
Population Total 

April 1, 1953 Housing 

State (Estimated) Units 

ALABAMA 3,252,000 

ARIZONA 789,000 

ARKANSAS 1,936,000 

CALIFORNIA 11,330,000 

COLORADO 1,402,000 

CONNECTICUT 2,121,000 

DELAWARE 329,000 

DISTRICT OF COLUMBIA 845,000 

FLORIDA 2,884,000 

GEORGIA 3,604,000 

IDAHO 617,000 

ILLINOIS 9,214,000 

INDIANA 4,050,000 

IOWA 2,732,000 

KANSAS 2,010,000 

KENTUCKY 3,117,000 

LOUISIANA 2,819,000 

MAINE 963,000 

MARYLAND 2,466,000 

MASSACHUSETTS 4,928,000 

MICHIGAN 6,669,000 

MINNESOTA 3,148,000 

MISSISSIPPI 2,210,000 

MISSOURI 4,184,000 

MONTANA 630,000 

NEBRASKA 1,412,000 

NEVADA 173,000 

NEW HAMPSHIRE 567,000 

NEW JERSEY 5,113,000 

NEW MEXICO 726,000 

NEW YORK 15,725,000 

NORTH CAROLINA 4,277,000 

NORTH DAKOTA 627,000 

OHIO 8,400,000 

OKLAHOMA 2,264,000 

OREGON 1,601,000 

PENNSYLVANIA 11,072,000 

RHODE ISLAND 833,000 

SOUTH CAROLINA 2,213,000 

SOUTH DAKOTA 675,000 

TENNESSEE 3,415,000 

TEXAS 8,157,000 

UTAH 712,000 

VERMONT 402,000 

VIRGINIA 3,486,000 

WASHINGTON '. . . 2,534,000 

WEST VIRGINIA 2,106,000 

WISCONSIN 3,558,000 

WYOMING 309,000 

TOTAL 158,606,000 46,293,000 

298 



850,000 
243,000 
580,000 
3,627,000 
441,000 
617,000 
97,000 
236,000 
966,000 
982,000 
191,000 

2,593,000 

1,239,000 
819,000 
629,000 
825,000 
784,000 
314,000 
694,000 

1,416,000 

1,990,000 
926,000 
613,000 

1,276,000 

196,000 

419,000 

58,000 

193,000 

1,517,000 
201,000 

4,675,000 

1,064,000 
178,000 

2,428,000 
719,000 
529,000 

3,060,000 
246,000 
562,000 
196,000 
930,000 

2,410,000 
202,000 
124,000 
910,000 
819,000 
547,000 

1,068,000 
94,000 



U.S. 

Families 

April 1, 1953 

(Estimated) 



777,000 

210,000 

522,000 

3,525,000 

407,000 

578,000 

88,000 

219,000 

895,000 

904,000 

174,000 

2,579,000 

1,165,000 

770,000 

580,000 

765,000 

715,000 

285,000 

639,000 

1,315,000 

1,834,000 

836,000 

579,000 

1,109,000 

180,000 

381,000 

51,000 

158,000 

1,392,000 

182,000 

4,354,000 

1,025,000 

161,000 

2,352,000 

626,000 

506,000 

2,853,000 

222,000 

525,000 

178,000 

856,000 

2,161,000 

188,000 

104,000 

821,000 

792,000 

498,000 

963,000 

87,000 

43,093,000 



Stations 

in 

State 



78 
28 
43 

141 

32 

25 

6 

7 

78 
79 
23 
78 
46 
50 
37 
46 
45 
15 
23 
51 
68 
46 
45 
54 
25 
24 
10 
12 
19 
27 
98 

100 
14 
74 
45 
47 

113 
11 
46 
13 

;60 

183 
18 
10 
59 
54 
40 
64 
14 



2.324 



AM RADIO 
STATIONS 

U. S. Station Index 
Frequency — Power 



Stations Alphabetically 
Listed by States — Cities 



Key Personnel 



299 




'"^^.^ 



"llil 






Every season . . . every month . . . every day, 
WOR sells more products to more people 
at less cost than any other station 
in the United States. 



WOR 



New York 
Key station of the Mutual Broadcasting System 



300 



CKLW — Detroit, Mich 466 

KAAA — Red Wing, Minn 479 

KABC — San Antonio, Tex 650 

KABI — Ketchikan, Alaska 695 

KABR — Aberdeen, S. D 620 

KADA — Ada, Okla 576 

KAFP — Petaluma, Calif 348 

K AFY — Bakersfield, Calif 337 

KAGH — Crossett, Ark 330 

KAHU — Honolulu, T. H 696 

KAKC — Tulsa, Okla 580 

KAKE — Wichita, Kan 433 

KALB — Alexandria, La 440 

KALE — Richland, Wash 672 

KALG — Alamogordo, N. M 511 

KALI — Pasadena. Calif 347 

KALL — Salt Lake City, Utah 656 

KALT — Atlanta. Tex 630 

KAMD — Camden. Ark 330 

KAMQ — Amarillo, Tex 630 

KANA — Anaconda, Mont 495 

KAND — Corsicana. Tex 635 

KANE — New Iberia, La 443 

KANS — Wichita. Kan 433 

KAOK — Lake Charles, La 442 

KAPA — Raymond, Wash 671 

KAPK — Minden. La 443 

KARE — Atchison-St. Joseph. Kan 429 

KARK — Little Rock. Ark 332 

KARM — Fresno. Calif 340 

KASA — Elk City. Okla 577 

KASH — Eugene, Ore 583 

KASI — Ames, la 422 

KASM — Albany. Minn 475 

KAST — Astoria. Ore 582 

KATE — Albert Lea. Minn 475 

KATL — Houston. Tex 642 

KATO — Reno, Nev 503 

KATY — San Luis Obispo, Calif 353 

KAUS — Austin, Minn 475 

KAVE — Carlsbad, N. M 511 

KAVL — Lancaster. Calif 343 

KAWT — Douglas. Ariz 326 

KAYL — Storm Lake. la 428 

KAYS — Hays. Kan 430 

KBHS — Hot Springs, Ark 331 

KBIG — Avalon, Calif 337 

KBIO — Burley, Idaho 399 

KBIS — Bakersfield, Calif 338 

KBIX — Mnskogee, Okla 578 

KBIZ — Ottomwa. la 427 

KBKH — Pullman, Wash 671 

KBKI — AUce, Tex 629 

KBKO — Portland, Ore 585 

KBKR — Baker, Ore 582 

KBKW — Aberdeen. Wash 668 

KBLA — Burbank. Calif 339 

KBLF — Red Bluff. Calif 348 

KBLI — Blackfoot. Idaho 399 

KBMN — Bozeman. Mont 495 

KBMW — Wahpeton-Breckenridge, N. D. 561 

KBMY — BiUings. Mont 495 

KBMX — CoaUnga, Calif 339 

KBND — Bend, Ore 582 

KBNZ — La Junta, Colo 361 

KBOA — Kennett, Mo 489 



KBOE — Oskaloosa. la 427 

KBOK — Waterloo. la 428 

KBOL — Boulder, Colo 358 

KBON — Omaha. Neb 500 

KBOP — Pleasanton. Tex 649 

KBOR — Brownsville, Tex 634 

KBOW — Butte, Mont 495 

KBOX — Modesto, Calif 345 

KBRC — Mount Vernon, Wash 670 

KBRL — McCook, Neb 500 

KBRO — Bremerton. Wash 669 

KBRS — Springdale, Ark 334 

KBST — Big Spring, Tex 633 

KBTA — Batesville, Ark 329 

KBTM — Jonesboro. Ark 331 

KBUC — Corona, Calif 339 

KBUD — Athens. Tex 630 

KBUH — Brigham City, Utah 655 

KBUN — Bemidji. Minn 475 

KBUR — Burlington. la 422 

KBWD — Brownwood, Tex 634 

KBWL — Blackwell, Okla 576 

KBYE — Oklahoma City, Okla 579 

KBYR — Anchorage, Alaska 694 

KBZY — Grand Rapids, Minn 477 

KCAP — Helena, Mont 496 

KCBC — Des Moines, la 424 

KCBD — Lubbock, Tex 645 

KCBQ — San Diego, Calif 350 

KCBS — San Francisco, Calif 351 

KCFH — Cuero, Tex 636 

KCHA — Charles City, la 423 

KCHE — Cherokee, la 423 

KCHI — Chillicothe, Mo 487 

KCHJ — Delano, Calif 339 

KCHS — Truth Or Conquences, N. M 514 

KCID — Caldwell Idaho 400 

KCIJ — Shreveport, La 446 

KCIL — Houma, La 442 

KCIM — Carroll, Ind 422^ 

KCJB — Minot, N. D 561 

KCKN — Kansas City, Mo 431 

KCKY — Coolidge, Ariz 326 

KCLA — Pine Bluff. Ark 334 

KCLE — Cleburne. Tex 634 

KCLF — Clifton, Ariz 326 

KCLO — Leavenworth, Kan 431 

KCLS — Flagstaff, Ariz 326 

KCLV — Clovis, N. M 512 

KCLW — Hamilton, Tex 642 

KCLX — Colfax, Wash 669 

KCMC — Texarkana, Tex 653 

KCMJ — Palm Springs, CaUf 347 

KCMO — Kansas City, Mo 488 

KCNA — Tucson. Ariz. 328 

KCNC — Fort Worth, Tex • 639 

KCNI — Broken Bow, Neb 498 

KCNO — Alturas, Calif 337 

KCNY — San Marcos, Tex 651 

KCOG — Centerville, la. 423 

KCOH — Houston, Tex 642 

KCOK — Tulare, Calif 356 

KCOL — Ft. Collins, Colo 360 

KCOM — Sioux City. la 427 

KCON — Conway, Ark 330 

KCOR — San Antonio. Tex 650 



301 



KCOW — AUiance. Nob 498 

KCOY — Santa Maria. Calif 354 

KCRA — Sacramento, Calif 348 

ICRB — Chonute, Kan. 429 

KCRC — Enid Okla 577 

KCRE — Crescent City. Calif 339 

KCHG — Cedar Rapids. la 423 

KCRS — Midland. Tex 646 

KCRT — Trinidad. Colo 362 

KCRV — Caruthersville. Mo 486 

KCSB — San Bernardino. Calif 349 

KCSI — Pueblo. Colo 362 

KCSU — Provo. Utah 656 

KCTI — Gonxales. Tex 641 

KCTX — Childress. Tex 634 

KCUL — Fort Worth. Tex. 639 

KCVR — Lodi. Calif 343 

KDAC — Fort Bragg. Calif 340 

KDAL — Duluth. Minn 476 

KDAS — Malvern, Ark 333 

KDB — Santa Barbara. Calif 354 

KDDD — Dumas. Tex 637 

KDEC — Decorah. la 424 

KDET — Center. Tex. 634 

KDHL — Faribault. Minn 476 

KDIA — Auburn. Calif 337 

KDDC — Dickinson. N. D 559 

KDKA — Pittsburgh. Pa. 604 

KDKD — CUnton. Mo 487 

KDLA — DeRidder, La 442 

KDLK — Del Rio, Tex 637 

KDLM — Detroit Lakes, Minn 476 

KDLR — Devils Lake, N. D 559 

KDMA — Montevideo, Minn 478 

KDMS — El Dorado, Ark 330 

KDNT — Denton. Tex 637 

KDON — Santa Cruz, Calif 354 

KDRO — SedaUa, Mo 493 

KDMO — Carthage, Mo 486 

KDRS — Pctragould. Ark. 334 

KDSH — Boise, Idaho 399 

KDSJ — Deadwood. S. D 620 

KDSX — Benison, Tex 637 

KDTH — Dubuque. la 425 

KDWT — Stamford. Tex 652 

KDYL — Salt Lake City, Utah 656 

KDZA — Pueblo. Colo 362 

KEAR — San Mateo, Calif 353 

KEBE — Jacksonville, Tex 644 

KECK — Odessa, Tex 647 

KECA — Los Angeles, Calif 344 

KECC — Pittsburgh, Calif 348 

KEEN — Son Jose. Calif 352 

KEEP — Twin FaUs, Idaho 401 

KELA — CentraUa Chehalis. Wash 669 

KELD — El Dorado. Ark 330 

KELZ — Elko. Nev 502 

KELO — Sioux Falls. S. D 620 

KELP — El Paso. Tex 637 

KELS — Kelso. Wash 870 

KELY — Ely. Nev 502 

KENA — Mena. Ark 333 

KENI — Anchorage. Alaska 694 

KENM — Portales, N. M 513 

KENO — Las Vegas, Nev 503 

KENT — Shreveport, La 446 

KEPO — El Paso, Tex 638 

KERB — Kermlt, Tex. 644 

KERG — Eugene. Ore 583 

KERN — Bokersfield, CalH 338 

KERO — Bakersfield. CaUf 338 

KERV — Kerrville. Tex 644 

KEUN — Eunice. La 442 

KEX — Portland. Ore 586 



302 



KEXO — Grand Junction. Colo 360 

KEYD — Minneapolis. Minn 477 

KEYE — Perrytown. Tex 649 

KEYS — Corpus Christi. Tex 635 

KEYY — Provo, Utah 656 

KFAB — Omaha. Neb 500 

KFAC — Los Angeles. CaUf 344 

KFAL — Fulton. Mo 487 

KFAM — St. Cloud. Minn 479 

KFAR — Fairbanks, Alaska 694 

KFBB — Greot Falls. Mont 496 

KFBC — Cheyenne. Wyo. 692 

KFBI — Wichita. Kan 433 

KFBK — Sacramento. Calif ... 349 

KFDA — Amarillo. Tex. 630 

KFDM — Beaumont. Tex 632 

KFDR — Grand Coulee. Wash 670 

KFDX — Wichita Falls. Tex 654 

KFEL — Denver, Colo 358 

KFEQ — St. Joseph, Mo 490 

KFFA — Helena. Ark 331 

KFGO — Fargo. N. C 559 

KFGR — Forest Grove, Ore. 584 

KFGT — Fremont. Neb 498 

KFH — Wichita. Kan 434 

KFI — Los Angeles. Calif 344 

KFIR — North Bend, Ore 585 

KFIZ — Fond du Lac. Wise 682 

KFJB — Marshalltown, la 426 

KFJI — Klamath. Ore 584 

KFJZ — Fort Worth. Tex 639 

KFKA — Greeley, Colo. 361 

KFLD — Floydada, Tex 639 

KFLW — Klamath Falls. Ore. : 584 

KFMA — Davenport. la. 424 

KFMB — San Diego. Calif 350 

KFMJ — Tulsa. Okla. 580 

KFMO — Flat River. Mo 487 

KFNF — Shenandooh, la 427 

KFOR — Lincoln, Neb 499 

KFOX — Long Beach, Calif 343 

KFPW— Fort Smith. Ark 330 

KFQD — Anchorage. Alaska 694 

KERB — Fairbanks. Alaska 694 

KFRC — San Francisco. Calif 351 

KFRD — Rosenberg. Tex 649 

KFRE — Fresno. Calif 340 

KFRM — Kansas City, Mo 488 

KFRO — Longview, Tex 645 

KFRU — Columbia, Mo 487 

KFSA — Fort Smith, Ark 331 

KFSB — Joplin. Mo 488 

KFSD — San Diego, Calif 350 

KFTM — Ft. Morgan. Colo 360 

KFTV — Paris. Tex 648 

KFUN — Las Vegas. N. M 512 

KFVD — Los Angeles. Calif 344 

KFVS — Cape Girardeau. Mo 486 

KFWB — Holly wood. Calif 343 

KFXD — Nampa. Idaho 400 

KFXJ — Grand Junction. Colo 361 

KFXM — San Bernardino, Calif 349 

KFYN — Bonham, Tex 633 

KFYO — Lubbock. Tex 645 

KFYR — Bismarck. N. D 559 

KGA — Spokane. Wash 673 

KGAE — Salem. Ore ^587 

KGAF — Gainesville. Tex 641 

KGAK — Gallup, N. M. 512 

KGAL — Lebanon, Ore 584 

KGAN — Kingman, Ariz 326 

KGAR — Garden City. Kan 430 

KGB — San Diego. Calif 350 

KGBC — Galveston. Tex 641 

KGBS — HorUngon, Tex 642 



KGBX — Springfield, Mo 494 

KGCU — Mandan, N. D 561 

KGCX — Sidney, Mont 497 

KGDE — Fergus Falls, Minn 476 

KGDM — Stockton, Calif 355 

KGEM — Boise. Idaho 399 

KGER — Long Beach, Calif 343 

KGEK — Sterling, Colo 362 

KGEZ — Kalispell, Mont 497 

KGFF — Shawnee. Okla. 580 

KGFJ — Hollywood, CaUf 343 

KGFL — Roswell, N. M 513 

KGFW — Kearney, Neb 498 

KGFX — Pierre. S. D 620 

KGGF — CoHeyville, Kan 429 

KGGM — Albuquerque. N. M 511 

KGHF — Pueblo. Calif 362 

KGHI — Little Rock. Ark 332 

KGHL — Billings. Mont 495 

KGIB — Bremerton. Wash 669 

KGIL — San Fernando. Calif 351 

KGIW — Alamosa. Colo 358 

KGKB — Tyler. Tex 653 

KGKL — San Angelo. Tex 649 

KGLC — Miami. Okla 578 

KGLN — Glenwood Springs. Colo 360 

KGLO — Mason City. la 426 

KGLU — Safford. Ariz 328 

KGMB — Honolulu. T. H 696 

KGMC — Englewood. Colo 360 

KnMO — Cape Girardeau, Mo 486 

KGMS — Sacramento. Calif 349 

KGNn — New Braunfels. Tex 647 

KGNC — Amorillo. Tex 630 

KGNO — Dodoe City. Kan 430 

KGO — San Francisco. Calif 351 

KGON — Oregon Citv-Portland. Ore 585 

KrOS — Torrington. Wyo 693 

KGPH — Flaostaff, A-iz 326 

KnT?H — Favetteville. Ark 330 

KnRI — Henderson, Tex 642 

KGST — Fresno. Colif 340 

F-nu — Honolulu. T. H 696 

KG^a — Greenville, Tex 642 

ynvo — M5<»«»oula. Mont 497 

jrnw_ porflcmd. Ore 586 

FnWA — Eni'l. Okla 577 

VGV _ OlvmoSa. W^h 671 

vriYN— Guvmon. Okla 577 

KGY^v_ Vallejo. Calif 356 

FW AS — Hastings. Neb 498 

FHBC — Hilo, T. H 695 

jrwBC _ Okmulgee. Okla 580 

vrron _ Hi'lsboro. Tex 642 

KWTT — Lamorrsas. Tex 644 

KWT _ Lo«s Anoelps. Calif 344 

jrwMO — Hannibal. Mo 487 

FWON — Honolulu. T. H 696 

FTTOZ — Hanison. Ark 331 

KHO — StJokane. Wash 673 

KWST. _ Chico. Calif 339 

KWTTH __ Watsonv'lle. Calif 357 

VWTTTV[ _ Fureka. Calif 340 

vmT7 _ Woroer. Tex 633 

VTPF _ p^io Al»o. Calif 347 

TTTHH — Sewa-d. Alaska 695 

KTBL — BpeviUe. Tex 633 

KTr.A. — Ciovis. N. M 512 

KICT) — Soencer. la 428 

KICK — Soringfield. Mo 494 

KICO — Calexico. CaUf 339 

KID — Idaho Falls. Idaho 400 

KIDO — Boise. Idaho 399 

KIEM — Eureka, CaUf 340 



KIEV— Glendale. Calif 341 

KIFN — Phoenix, Ariz 327 

KIFI — Idaho Falls, Idaho 400 

KIFW — Sitko, Alaska 695 

KIHN — Hugo, Okla. 578 

KIHO — Sioux Falls, S. D 621 

KIHR — Hood River, Ore 584 

KIJV — Huron, S. D 620 

KIKI — Honolulu, T. H 696 

KILA — Hilo, T. H 695 

KILO — Grand Forks, N. D 559 

KIMA — Yakima, Wash. 675 

KIMO — Independence, Mo 487 

HMP — Mount Pleasant, Tex 647 

KIND — Independence, Kan 431 

KINE — Kingsville, Tex 644 

KING — Seattle, Wash 672 

KINY — Juneau. Alaska 694 

KIOA — Des Moines, la 424 

KIOX — Bay City, Tex 631 

KIPA — Hilo, T. H 696 

KIRO — Seattle, Wash 672 

KIRX — KirksviUe, Mo 489 

KISD — Sioux Falls, S. D 621 

KIST — Santa Barbara, Calif 354 

KIT — Yakima, Wash 675 

KITE — San Antonio, Tex 650 

KITO — San Bernardino, Calif 350 

KIUL — Garden City, Kan 430 

KIUN — Pecos, Tex 648 

KIUP.— Durango, Colo 360 

KIVY — Crockett, Tex 636 

KIWW — San Antonio, Tex 650 

KIXL — Dallas, Tex 636 

KIYI — Shelby, Mont 497 

KJAM- Vernal, Utah 657 

KJAY — Topeka, Kan 433 

KJAN — Atlantic City, la. 422 

KIBC — Midland, Tex 646 

KJBS — San Francisco, Calif 351 

KICK — Junction City, Kan 431 

KJCF — Festus, Mo 487 

KJEF — Jennings, La. 442 

KJFJ — Webster City, la 429 

KINO — Juneau. Alaska 695 

KJR — Seattle, Wash 672 

KIRL — PocateUo, Idaho 401 

KJSK — Columbus, Neb 498 

KLAC — Hollywood, Calif 343 

KLAN — Ronton. Wash 671 

KLAS — Las Vegas, Nev 503 

KLBM — LaGrande. Ore 584 

KLBS — Houston, Tex. 643 

KLCB — Libby, Mont 497 

KLCN — Blytheville, Ark 329 

KLEA — Lovington, N. M 513 

KLFY — Lafayette, La 442 

KLIC — Monroe, La 443 

KLIF — Dallas, Tex 636 

KLIL — Esterville, la 425 

KLIQ — Portland, Ore 586 

KLIX — Twin Falls, Idaho 401 

KLIZ — Brainerd, Minn 475 

KLKC — Parsons, Kan 432 

KLMO — Longmont, Colo 361 

KLMR — Lamar, Colo 361 

KLMS — Lincoln, Neb 499 

KLMX — Clayton, N. M. 512 

KLO — Ogden, Utah 655 

KLOK — San Jose, Calif 353 

KLOU — Lake Charles, La 443 

KLPM — Minot, N. D 561 

KLRA — Little Rock, Ark 332 

KLPR — Oklahoma City, Okla 579 

KLTF — Little Falls, Minn 477 



303 



KLTI — Lonqview, Tex. 645 

KLUF — Galveston. Tex 641 

KLVC — Leadville, Colo 361 

KLVL — Pasadena. Tex 648 

KLVT — Levelland. Tex 645 

KLWN — Lawrence, Kan 431 

KLWT — Lebanon, Mo 489 

KLX — Oakland. Calif 346 

KLYN — Amarillo. Tex 630 

KLZ — Denver, Colo 358 

KMA — Shenandoh. la 427 

KMAC — San Antonio. Tex 650 

KMAE — McKinney, Tex 646 

KMAN — Manhattan, Kan 432 

KMBC — Kansas City, Mo 489 

KMBL — Junction, Tex 644 

KMBY — Monterey, Calif 346 

KMCM — McMinnville. Ore 584 

KMCO — Conrce, Tex 635 

KMED — Medford, Ore 584 

KMHL — Marshall, Minn 477 

KMHT — Marshall, Tex 646 

KMI — Fresno, Calif 340 

KMLB — Monroe, La 443 

KMMT — Grand Island. Neb 498 

KMMO — Marshall, Mo 489 

KMOD — Modesto, Calif 346 

KMON — Great Falls, Mont 496 

KMO — Tacoma, Wash 674 

KMOR — Oroville, Calif 347 

KMOX — St. Louis, Mo 491 

KMPC — Los Angeles, Calif 345 

KMUR — Murray, Utah 655 

KMUS — Muskogee, Okla 578 

KMVI — Wailuku-Maui, T. H 697 

KMYC — Marysville, Calif 345 

KMYR — Denver, Colo 359 

KNAF — Fredericksburg. Tex 641 

KNAK — Salt Lake City. Utah 656 

KNAL — Victoria, Tex 653 

KNBC — San Francisco. Calif 351 

KNBR — North Platte. Neb 500 

KNBY — Newport, Ark 333 

KNCM — Moberly. Mo 490 

KNEA — Jonesboro, Ark 332 

KNEB — Scottsbluff. Neb 502 

KNED — McAlester, Okla 578 

KNEL — Brady. Tex 633 

KNEM — Nevada. Mo 490 

KNET — Palestine. Tex 648 

KNEW — Spokane. Wash 673 

KNEX — McPherson. Kan 432 

KNGS — Hanford. Calif 341 

KNOE — Monroe. La 443 

KNOG — Ncgales, Ariz 327 

KNOR — Norman. Okla 578 

KNOW — Austin. Tex 630 

KNOX — Grand Forks. N. D 559 

KNPT — Newport. Ore 585 

KNUJ — New Ulm. Minn 478 

KNUZ — Houston. Tex 643 

KNX — Los Angeles, Calif 345 

KOA — Denver. Colo 359 

KOAL — Price. Utah 655 

KOAM — Pittsburg, Kan 432 

KOAT — Albuquercfue. N. M. 511 

ZOB — Albuquerque. N. M 511 

XOBE — Las Cruces. N. M 512 

KOBK — Owatonna. Minn 479 

KOCA — Kilgore. Tex 644 

KOCO — Salem. Ore 587 

KOCS — Ontario. Calif 347 

ZOCY — Oklahoma City. Okla 579 

KODI — Cody. Wyo 692 



304 



KODL — The Dallas. Ore 583 

KODY — North Platte. Neb 500 

KOEL — Oelwein. la 427 

KOFO — Ottawa. Kan 432 

KOGT — Orange. Tex 648 

KOH — Reno. Nev 503 

KOIL — Omaha. Neb 500 

KOIN — Portland. Ore 586 

KOJM — Havre. Mont 496 

KOKX — Keokuk. la 426 

KOL — Seattle. Wash 672 

KOLE — Port Arthur. Tex 649 

KOLJ — Quanah. Tex 649 

KOLN — Lincoln. Neb 499 

KOLO — Reno. Nev. 503 

KOLS — Pryor. Okla 580 

KOLT — Scottsbluff, Neb 502 

KOMA — Oklahoma City. Okla 579 

KOME — Tulsa. Okla 581 

KOMO — Seattle. Wash 672 

KOMW — Omak. Wash 671 

KONG — Visalia. Calif 357 

KONO— San Antonio. Tex 650 

KONP — Port Angeles. Wash 671 

KOOK — Billings. Mont 495 

KOOL — Phoenix. Ariz 327 

KOOS — Coos Bay. Ore 582 

KOPO — Tucson. Ariz 328 

KOPP — Ogden. Utah 655 

KOPR — Butte. Mont 495 

KORA — Bryan. Tex 634 

KORC — Mineral Wells. Tex 647 

KORE — Eugene. Ore 583 

KORK — Las Vegas. Nev 503 

KORN — Mitchell. S. D 620 

KOSA — Odessa. Tex 647 

ROSE — Osceola. Ark 333 

KOSF — Nacogdoches. Tex 647 

KOSY — Texarkana, Ark 337 

KOTA — Rapid City, S. D 620 

KOTN — Pine Bluff. Ark 334 

KOVC — Valley City, N. D.. . 561 

KOVE — Lander, Wyo 692 

KOVO — Provo. Utah 656 

KOWB — Laramie. Wyo 692 

KOWH — Omaha. Neb 502 

KOWL — Santa Monica. Calif 355 

KOY — Phoenix. Ariz 327 

KPAC — Port Arthur. Tex 649 

KP AM — Portland. Ore 586 

KPAN — Hereford. Tex 642 

KPAT — Pampa. Tex 648 

KPBM — Carlsbad. N. M 512 

KPBX — Beaumont. Tex 632 

KPDN — Pampa. Tex 648 

KPDQ — Portland. Ore 586 

KPET — Lamesa. Tex 644 

KPHO — Phoenix. Ariz 327 

KPIG — Cedar Rapids. la 423 

KPKW — Pasco. Wash 671 

KPLC — Lake Charles. La 443 

KPLT — Paris. Tex 648 

KPMC — Bakersfield. Colif 338 

KPMO — Pomona. Calif 348 

KPOA — Honolulu. T. H 696 

KPOC — Pocahontas. Ark 334 

KPOJ — Portland. Ore 586 

KPOL — Los Angeles. Calif 345 

KPOW — Powell. Wyo 693 

KPQ — Wenatchee. Wash 675 

KPRL — Paso Robles. Calif 348 

KPRO — Riverside, Calif 348 

KPRC — Houston. Tex 643 

KPRK — Livingston. Mont 497 

KPRS — Kansas City. Mo 489 



KPST — Preston. Idaho 401 

KPUG — Bellingham. Wash 669 

KPUY — Puyallup. Wash 671 

KQV — Pittsburgh. Pa 604 

KRAI — Craig. Colo 358 

KRAL — Rawlins. Wyo 693 

KRAM — Las Vegas. Nev 503 

KRBA — Lufkin. Tex 646 

KRBC — Abilene. Tex 629 

KRCO — Prineville. Ore 587 

KRCT — Baytown. Tex 631 

KRDO — Colorado Springs. Colo 358 

KRDU — Dinuba. Calif 339 

KRE — Berkeley. Calif 338 

KREI — Farmington. Mo 487 

KREL — Baytown. Tex 631 

KREM — Spokane. Wash 673 

KREO — Spokane. Wash 343 

KRES — St. Joseph. Mo 490 

KREW — Sunnyside. Wash 674 

KRGV — Weslaco, Tex 654 

KRHD — Duncnn. Okla 577 

KRIB — Mason Ci!y. la 426 

KRIC — Beaumont. Tex 632 

KRIG — Odessa. Tex 648 

KRIO — McAUen. Tex 646 

KRIS — Corpus Chtisti. Tex 635 

KRIZ — Phoenix. Ariz 327 

KRJF — Miles City. Mont 497 

KRKD — Los Angeles. Calif 345 

KRKL — Kirkland. Wash 670 

KRKO — Everett. Wash 670 

KRLC — Lewiston. Idaho 400 

KRLD — Dallas. Tex 636 

KRMD — Shreveport. La 446 

KRMG — Tulsa. Okla 581 

KRMO — Monett. Mo 490 

KRMS — Osage Beach. Mo 490 

KRLN — Canon City. Colo 358 

KRLW — Walnut Ridge. Ark 337 

KRNO — San Bernardino, Calif 350 

KRNR — Roseburg. Ore 587 

KRNT — Des Moines. la 425 

KROC — Rochester. Minn 479 

KROD — El Paso. Tex 638 

KROF — Abbeville. La 440 

KROG — Sonora. Calif 355 

KROP — Brawley. Calif 338 

KROS — Clinton. la 423 

KROW — Oakland. Calif 346 

KROX — Crookston. Minn 475 

KROY — Sacramento. Calif 349 

KRPL — Moscow. Idaho 400 

KRRV — Sherman-Denison, Tex 651 

KRSC — Seattle. Wash 672 

KRSN — Los Alamos. N. M 513 

KRTN — Raton. N. M 513 

KRUL — Corvallis. Ore 583 

KRUN — Ballinger, Tex 631 

KRUS — Ruston. La 446 

KRUX — Phoenix. Ariz 327 

KRVN — Lexington. Neb 499 

KRXK — Rexburg. Idaho 401 

KRXL — Roseburg. Ore 587 

KSAL — SaUna. Kan 432 

KSAM — Huntsville. Tex 643 

KSAN — San Francisco, Calif 351 

KSBW — Salinas. Calif 349 

KSCB — Liberal. Kan 431 

KSCJ — Sioux City. la 428 

KSCO — Santa Cruz. Calif 354 

KSD — St. Louis. Mo 493 

KSDN — Aberdeen, S. D 620 



305 



KSDO — San Diego. Calif 350 

KSEI — Pocatello, Idaho 401 

KSEK — Pittsburgh. Kan 432 

KSEL — Lubbock. Tex 645 

KSEM — Moses Lake, Wash 670 

KSEO — Durant, Okla 577 

KSET — El Paso. Tex 638 

KSEY — Seymour, Tex 651 

KSFA — Nacogdoches. Tex 647 

KSFE — Needles, Calif 346 

KSFO — San Francisco, Calif 352 

KSGA — Redmond, Ore 587 

KSGM — Ste. Genevieve 493 

KSIB — Creston, la 424 

KSID — Sidney, Neb 502 

KSIG — Crowley. La 441 

KSIJ — Gladwater, Tex 641 

KSIL — S'lver City, N. M 514 

KSIM — Silkeston, Mo 493 

KSIW — Woodward, Okla 581 

KSIX — Corpus Christi, Tex 635 

KSIB — Jamestown, N. D 561 

KSJO — San Jose. Calif 353 

KSJV — Sanger. CaUf 352 

KSKY — Dallas. Tex 636 

KSL — Salt Lake City, Utah 657 

KSLM — Salem. Ore 587 

KSLO — Opelousas, La 445 

KSMA — Santa Maria. Calif 355 

KSMN — Mason City. la 426 

KSNY — Snyder, Tex 652 

KSO — Des Moines, la 425 

KSOK — Arkansas City, Kan 429 

KSON — San Diego. CaUf • • • • 350 

KSOO — Sioux Falls. S. D 621 

KSOX — Harlingen, Tex 642 

KSPA — Santa Paula. Calif 355 

KSPI — Stillwater. Okla 580 

KSPO — Spokane. Wash 673 

KSPR — Casper. Wyo 691 

KSPT — Sondpoint, Idaho 401 

KCRO — Santa Rosa. Calif 355 

KSRV — Ontario. Ore 585 

KSST — Sulphur Springs. Tex 652 

KSTA — Coleman. Tex 634 

KSTB — Breckenridge. Tex 633 

KSTL — St Louis. Mo 491 

KSTN — Stockton. Calif 355 

KSTP — St. Paul-Minneapolis. Minn 479 

KSTT — Davenport. la 424 

If STV — Stephenville, Tex 652 

KSUB — Cedar City, Utah 655 

KSUE — Susonville, Calif 356 

KSUN — Bisbee, Ariz 326 

KSUM — Fairmont, Minn 476 

KSVC — mchfield, Utah 656 

KSVP — Artesia, N. M 511 

KSWA — Graham, Tex 641 

KSWB — Yuma, Ariz 329 

KSWI — Council Bluffs. la 423 

KSWM — Joplin. Mo 488 

KSWO — Lawton. Okla 578 

KSWS — Roswell, N. M 513 

KSYC — Yreka. Calif 357 

KSYL — Alexandria. La 440 

KTAC — Tacoma, Wash 674 

KTAE — Taylor. Tex 652 

KTAN — Sherman. Tex 651 

KTAR — Phoenix. Ariz 328 

KTAT — Frederick, Okla 577 

KTBB — Tyler. Tex 653 

KTBC — Austin, Tex 631 

KTBS — Shreveport, La 446 



rrEL — Walla Walla. Wash 874 

KTEM — Temple, Tex 652 

KTER — Terrell. Tex 652 

KTFI — Twin FalU, Idaho 403 

KTFS — Texaikona, Tex 653 

KTFY — Brownfield, Tex 634 

KTHS — Utile Rock. Ark. 333 

KTHT — Houston, Tex 643 

KTIL — TiUamook, Ore 587 

KTIM — San Rafael, Calif 354 

KTIP — Porterville, CalU 348 

KTJS — HoboTt Okla 577 

KTKN — Ketchikan, Alaska 695 

KTKR — Tail. Calif 356 

KTKT — Tucson, Ariz 328 

KTLN — Denver. Colo 359 

KTLW — Texas City. Tex 653 

KTMC — McAlester. Okla 578 

KTMS — Santa Barbara. Calif 354 

KTNM — Tucumcori, N. M 514 

KTNT — Tacoma, Wash 674 

KTOE — Mankoto. Minn 477 

KTOH — Lihue. Kauai. T. H 696 

KTOK — Oklahoma City. Okla 579 

KTOP — Topeka, Kan 433 

KTOW — Oklahoma City. Okla 579 

KTRB — Modesto, Calif 346 

KTRC — Santa. Fe. N. M 513 

KTRE — Lufkin. Tex 646 

KTRF — Thief River Falls. Minn 480 

KTRH — Houston. Tex 643 

KTRI — Sioux City. la 428 

KTRM — Beaumont. Tex 632 

KTRN — Wichita Falls. Tex 654 

KTRY — Bastrop. La 441 

KTS A — San Antonio. Tex 650 

KTSM — El Paso. Tex 638 

KTSW — Emporia. Kan 430 

KTTR — RoUa. Mo 490 

ETTS — Springfield. Mo 494 

KTUC — Tucson, Ariz 328 

KTUL — Tulsa, Okla 581 

KTUR — Turiock. Calif 356 

KTW — Seattle. Wash. 873 

KTXC — Big Spring. Tex 633 

KTXI — Jasper. Tex 644 

KTXL — Son Angelo. Tex 650 

KTXN — Austin. Tex 631 

KTYL — Mesa. Ariz 326 

KUBA — Yuba City. Calif 357 

KUBC — Montrose. Colo 361 

KUGN — Eugene, Ore 583 

KUIN — Grants Pass. Ore 584 

KUT — Walla Walla. Wash 674 

KUKI — Ukiolx, Calif 356 

KULA — Honolulu. T. H 696 

KULE — Ephrata. Wash 669 

KULP — El Campo. Tex 637 

KUNO — Corpus Christi. Tex 635 

KUOA — Siloam Springs. Ark 334 

KURV — Edinburg. Tex 637 

KUTA — Salt Lake City. Utah 657 

KVAN — Vancouver. Wash 674 

KVAS — Astoria. Ore 582 

KVBC — Farmington. N. M 512 

KVCV — Redding. Calif 348 

K VEC — Son Luis Obispo, Calif 353 

KVEN — Ventura. Calif 358 

KVER — Albuquerque. N. M. 511 

KVET — Austin. Tex 631 

KVTD — Ft. Dodge, la 426 

KVGB — Great Bend, Kan 430 

KVl — Seattle. Wash. 673 

KVIC — Victoria. Tex 653 



306 



KVIM — New Iberia, La JJJ 

KVKM — Monahans. Tex. 647 

KVLC — Little Rock, Ark 333 

KVLF — Alpine, Tex 629 

KVLH — Pauls Valley, Oklo 580 

KVMA — MagnoUa, Ark 333 

KVMC — Colorado City. Tex 635 

KVNC — Winslow, Ariz 329 

KVNI — Coeur D'Alene 400 

KVNU — Logan, Utah 655 

KVOA — Tucson, Ariz 328 

KVOC — Casper, Wyo 691 

KVOD — Denver, Colo 360 

KVOE — Santa Ana, Calif 354 

KVOG — Ogden, Utah 655 

KVOL — Lafayette. La 442 

KVON — Napa, Calif 346 

KVOO — Tulsa, Okla 581 

KVOP — Plainview, Tex 649 

KVOR — Colorado Springs. Colo 358 

KVOS — Bellingham, Wash 669 

KVOU — Uvalde, Tex 653 

KVOW — Littlefield, Tex 645 

KVOX — Moorhead, Minn 478 

KVOZ — Laredo, Tex 645 

KVRC — Arkadelphia, Ark 329 

KVRH — Salida, Colo 362 

KVRS — Rock Springs, Wyo 693 

KVSF — Santa Fe, N. M 513 

KVSM — San Mateo, Calif 353 

KVSO — Ardmore, Okla 576 

KWC — Ventura, Calif 356 

KVWC — Vernon, Tex 653 

KVWO — Cheyenne, Wyo 691 

KWAD — Wadena, Minn, 480 

KWAK — Suttgart, Ark 337 

KWAL — Osbum, Idaho 400 

KWAT — Watertown, S. D 621 

KWBB — Wichita, Kan 434 

KWBC — Fort Worth, Tex 639 

KWBG — Boone, la 422 

KWBE — Beatrice, Neb 498 

KWBM — Williston, N. D 561 

KWBR — Oakland, Calif 347 

KWBU — Corpus Christi, Tex 635 

KWBW — Hutchinson, Kan 430 

KWCB — Searcy, Ark 334 

KWCr — Natchitoches, La 443 

KWCO — Chickasha, Okla 576 

KWDM — Des Moines, la 425 

KWED — Seguin, Tex 651 

KWEI — Weiser, Idaho 403 

KWEM — West Memphis, Ark 337 

KWEW — Hobbs, N. M 512 

KWFC — Hot Springs, Ark 331 

KWFT — Wichita Falls. Tex 654 

KWG — Stockton, Calif 355 

KWGB — Goodland. Kan 430 

KWHI — Btenham, Tex 633 

KWHK — Hutchinson, Kan 431 

KWHN — Fori Smith, Ark 331 

KWHP — Gushing. Okla 576 

KWHW — Altus. Okla 576 

KWIE — Kennewick, Wash 670 

KWIK — Pocalello. Idaho 401 

KWIL — Albany. Ore 582 

KWIN — Ashland. Ore 582 

KWTB — Globe, Ariz 326 

KWJJ — Portland, Ore 586 

KWK — St. Louis. Mo 491 

KWKC — Abilene, Tex 629 

KWKH — Shreveport. La 446 

KWKW — Pasadena, Calif. 347 

KWLK — Longview, Wash 670 



KWLM - Willmar, Minn 400 

KWNO — Winona. Minn. 480 

KWNW- Wenatchee. Wa^; ".['. 675 

KWOA — Worthington, Minn. ' 48O 

KWOC — Poplar Bluif, Mo. . . . 400 

KWOE — Clinton, Okla 575 

KWON — Barilesville. Okla. S76 

KWOR — Worland. Wyo. '.'.'.'.'.'.'..' 693 

KWOS — Jefferson City, Mo 488 

KWPC — Muscatine, la 427 

KWRC — Pendleton, Ore. 585 

KWPM — West Plains, Mo,...'.'.'.'.'.'.'..'. 494 

KWRE — Warrenton, Mo 494 

KWRL — Riverton, Wyo. . . 693 

KWRN — Reno, Nev. 5O3 

KWRO — Coquille, Ore 593 

KWSD — Mt. Shasta, Calif.. . . 346 

KWSH — Wewaka, Okla. ... 581 

KWSK — Pratt, Kan 432 

KWSO — Wasco, Calif 357 

KWTC — Barstow. Calif 338 

KWTO — Springfield, Mo. . 494 

KWTX- Waco, Tex '.'.'.'.'.'.'" 654 

KWWL — Waterloo, la " 428 

KWYO — Sheridan, Wyo 693 

KXA — Seattle, Wash 673 

KXAR — Hope, Ark 33I 

KXEL — Waterloo. la 429 

KXEO — Mexico, Mo 49O 

KXGI — Ft. Madison, la 426 

KXGN — Glendive, Mont 496 

KXIC — Iowa City, la 426 

KXIT — Dalhart, Tex .' 636 

KXJK — Forrest City, Ark 330 

KXL — Portland, Ore 597 

KXL A — Pasadena, Calif 347 

KXLE — Ellensburg, Wash 669 

KXLF — Butte, Mont 496 

KXLJ — Helena. Mont 496 

KXLK — Great Falls, Mont 496 

KXLL — Missoula. Mont 497 

KXLO — Lewistown, Mont 497 

KXLQ — Bozeman, Mont 495 

KXLR — Little Rock, Ark 333 

KXLW — St. Louis. Mo 493 

KXLY — Spokane, Wash 673 

KXO — El Centro, Calif 340 

KXOA — Sacramento, Calif 349 

KXOB — Stockton, Calif 356 

KXOC — Chico, Calif 339 

KXOK — St. Louis, Mo 493 

KXOL — Fort Worth, Tex 639 

KXOX — Sweetwater, Tex 652 

KXRA — Alexander, Minn 475 

KXRJ — Russellville, Ark 334 

KXRO — Aberdeen. Wash 668 

KXRX — San Jose, Calif 353 

KXXL — Monterey, Calif 346 

KXXX — Colby, Kan 429 

KXYZ — Houston, Tex 643 

KYA — San Francisco, Calif 352 

KYAK — Yakima, Wash 675 

KYCA — Prescott, Ariz 328 

KYJC — Medford, Ore 585 

KYMA — Yuma, Ariz 329 

KYNO — Fresno, Calif 341 

KYOR — Blythe, CaUf 338 

KYOS — Merced, Calif 345 

KYOU — Greeley. Colo 361 

KYSM — Mankato, Minn 477 

KYUM — Yuma. Ariz 329 

KYW — Philadelphia. Pa 601 

WAAA — Winston-Salem. N. C 557 

WAAB — Worcester. Moss 463 

307 



WAAF — Chicago. Ill 405 

WAAT^ Newark. N. J 607 

WABA — Aquadilla. P. R 697 

WABB — Mobile. Ala 322 

WABC — New York, N. Y 523 

WABG — Greenwood. Miss 482 

WABI — Bangor. Me 447 

WABJ — Adrian. Mich 463 

WABM — Houlton. Me 448 

WABY — Albany. N. Y 514 

WABZ — Albemarle, N. C 545 

WACA — Camden. S. C 613 

WACB — Kittannmg. Pa 596 

WACE — Chicopee-Springfield. Mass. . . 457 

WACL — Waycross. Ga 398 

WACO — Waco. Tex 654 

WACR — Columbus. Miss 482 

WADC — Akron, 562 

WADE — Wadesboro, N. C 556 

WAEB — Allentown, Pa 588 

WAEL — Mayaguez, P. R 697 

WAFB — Baton Rouge. La 441 

WAGA — Atlanta. Ga 386 

WAGC — Chattanooga. Tenn 622 

WAGE — Syracuse, N. Y. 539 

WAGE- Dothan, Ala 319 

WAGM — Presque Isle, Me 449 

WAIM — Anderson, S. C 613 

WAIN — Columbia, Ky 435 

WAIR — Winston-Salem. N. C 558 

WAIT — Chicago. Ill 406 

WAJR — Morgontown. W. Va 679 

WAKE — Greenville. S. C 617 

WAKN — Aiken. S. C 613 

WAKR — Akron. 562 

WAKU — Latrobe. Pa 596 

WALA — Mobile. Ala 322 

WALB — Albany. Ga 386 

WALD — Walterboro, S. C 619 

WALE — Fall River, Mass 457 

WALK — Patchogue, N. Y 536 

WALL — Middletown, N. Y 522 

WALM — Albion, Mich 463 

WALT — Tampa, Fla 384 

WAML — LaureL Miss 484 

WAMS — Wilmington, Del 370 

WAND — Canton, 563 

WANE — Ft. Wayne, Ind 417 

WANN — Annapolis, Md 450 

WANS — Anderson, R. 1 613 

WANT — Richmond, Va 665 

WAOV — Vincennes, Ind 421 

WAPA — San Juan, P. R 699 

WAPF — McComb, Miss 484 

WAPI — Birmingham, Alo 318 

WAPO — Chattanooga, Tenn 622 

WAPX — Montgomery, Ala 323 

WARA — Attleboro, Mass 456 

WARC — Rochester, N. Y 537 

WARD — Johnstown, Pa 595 

WARE — Ware, Mass 461 

WARK — Hagerstown, Md 454 

WARL — Arlington, Va 659 

WARM — Scranton, Pa 606 

WASA — Havre De Grace, Md 455 

WASK — Lafayette, Ind 419 

WASL — AnnapoUs, Md 450 

WATA — Boone, N. C 546 

WATC — Gaylord, Mich 469 

WATG — Ashland, 562 

WATH — Athens. 562 

WATK — Antigo. Wis 681 

WATL — Atlanta. Ga 386 

WATM — Atmore. Ala 317 



WATN - WaterlowTi, N. Y 543 

WATO — Oak Ridge. Tenn 628 

WATR — Waterbury, Conn 369 

WATS — Sayre. Pa 606 

WATT — Cadillac, Mich 466 

WATW — Ashland. Wis 681 

WATZ — Alpena, Mich 464 

WAUD — Auburn, Ala 317 

WAUG — Augusta, Go 389 

WAUX — Waukesha, Wis 690 

WAVA — Ava, 111 403 

WAVE — Louisville, Ky 437 

WAVL — Apollo, Pa 589 

WAVU — Albertville. Ala 317 

WA VZ — New Haven, Conn 368 

WAYS — Waynesboro. Va 668 

WAYN — Rockingham. N. C 554 

WAYS — Charlotte, N. C 546 

WAYX — Waycross, Ga 398 

W AZF — Yazoo City. Miss 486 

WAZL — Hazleton, Pa 593 

WBAC — Cleveland, Tenn 623 

WBAL — Baltimore. Md 450 

WBAP — Fort Worth. Tex 641 

WBAT — Marion. Ind 419 

WBAY — Green Bay, Wis 682 

WBAX — Wilkes-Barre. Pa 608 

WBBB — Burlington. N. C 546 

WBBC — Hint. Mich 468 

WBBM — Chicago. Ill 406 

WBBO — Forest City. N. C 548 

WBBQ — Augusta. Ga 389 

WBBW — Youngstown. 573 

WBBZ — Ponca City. Okla 580 

WBCK — Battle Creek. Mich 464 

WBCM — Bay City. Mich 466 

WBCO — Bessemer-Birmingham, Ala. . . . 318 

WBCU — Union. S. C 619 

WBEC — Pittsfield, Mass 460 

WBEI — Elizabethton. Tenn 623 

WBEL — Beloit. Wis 681 

WBEN — Buffalo. N. Y 517 

WBET — Brockton. Mass 457 

WBEV — Beaver Dam. Wis 681 

WBEX — Chillicothe. 563 

WBGE — AUanta, Ga 387 

WBGR — lessup. Ga 395 

WBHB — Fitzgerald. Ga 394 

WBHF — Cartersville, Ga 391 

WBHP — Huntsville. Ala 321 

WBID — Henderson. N. C 550 

WBIG — Greensboro. N. C 549 

WBIP — Boonville, Miss 481 

WBIR — Knoxville. Tenn 625 

WBIS — Bristol. Conn 365 

WBIW — Bedford. Ind 416 

WBIZ — Eau Claire. Wis 681 

WBKV — West Bend. Wis 690 

WBLJ — Dalton. Ga 393 

WBLK — Clarksburg. W. Va 677 

WBLT — Bedford. Va 659 

WBMD — Baltimore. Md 450 

WBML — Macon. Ga 395 

WBMS — Boston. Mass 456 

WBNL — Boonville. Ind 416 

WBNS — Columbus. 566 

WBNX — New York. N. Y 523 

WBNY — Buffalo. N. Y 517 

WBOB — Galax. Va 662 

WBOC — Salisbury. Md 455 

WBOK — New Orleans. La 444 

WBOW — Terre Haute. Ind. 421 

WBEX — Chillicothe. 563 

WBPZ — Lock Haven. Pa 597 

WBRC — Birmingham. Ala 318 



308 



WBRD — Ft. Lauderdale. Fla 374 

WERE — Wilkes-Barre. Pa 608 

WBRK — Pittsfield. Mass 460 

WBRM — Marion. N. C • • 552 

WBRW — Welch. W. Va 680 

WBRY — Waterbury. Conn 389 

WBSC — Bennettsville, S. C 613 

WBSM — New Bedford. Mass 459 

WBSR — Pensacola. Fla 382 

WBT — Charlotte. N. C 546 

WBTA — Batavia, N. Y 515 

WBTH — Williamson. W. Va 680 

WBTM — Danville. Va 661 

WBUD — Morrisville. Pa 599 

WBUT — Butler. Pa 590 

WBUX — Daylestown. Pa 591 

WBUY — Lexington. N. C 552 

WBVP — Beaver Falls. Pa 589 

WBYS — Canton. Ill 405 

WBZ-WBZ A — Boston-Springfield. Mass. . . 456 

WCAE — Pittsburgh. Pa 604 

WCAN — Milwaukee. Wis 686 

WCAM — Camden, N. 1 506 

WCAO — Baltimore, Md 452 

WCAP — Lowell, Mass 459 

WCAR — Pontiac, Mich 473 

WCAU — Philadelphia. Pa 601 

WCAV — Norfolk, Va 663 

WCAW — Charleston, W. Va 676 

WCAX — Burlington. Vt 658 

WCAZ — Carthage. Ill 4D5 

WCBA — Corning, N. Y 518 

WCBC — Anderson, Ind 416 

WCBD — Chicago-Zion, III 406 

WCBI — Columbus, Miss 482 

WCBM — Baltimore. Md 452 

WCBS — New York, N. Y 523 

WCBT — Roanoke Rapids. N. C 554 

WCCC — Hartford. Conn 365 

WCCM — Lawrence, Mass 459 

WCCO — Minneapolis. Minn 477 

WCCP — Savannah. Ga 396 

WCDL — Carbondale, Pa 590 

WCDT — Winchester. Tenn 629 

WCEC — Rocky Mount, N. C 554 

WCED — EhiBoise, Pa 592 

WCEM — Cambridge. Md 454 

WCEN — Mt. Pleasant. Mich 472 

WCFL — Chicago. Ill 405 

WCFV — Clifton Forge. Va 660 

WCHS — Charleston, W. Va 676 

WCHV — Charlottesville, Va 660 

WCHA — Chambersburg, Pa 591 

WCHN — Norwich, N. Y 535 

WCHO — Washington, Court House. O.. 572 

WCHS — Charleston. W. Va 676 

WCIL — Carbondale, 111 405 

WCJU — Columbia. Miss 482 

WCKB — Dunn. N. C 547 

WCKY — Cincinnati. 563 

WCLC — Flint. Mich 469 

WCLD — Cleveland, Miss 481 

WCLI — Corning, N. Y 518 

WCLC — lanesville. Wis. 682 

WCLT — Newark. 570 

WCMA — Corinth. Miss 482 

WCMB — Lemoyne. Pa 596 

WCMC — Wildwood. N. J 510 

WCMI — Ashland. Ky 434 

WCMN — Arecibo. P. R 697 

WCMW — Canton, 563 

WCMY — Ottawa, III 412 

WCNB — Connersville, Ind 416 

WCNC — EUzabeth City. N. C 548 

WCNH — Quincy, Fla 383 



WCNR — Bloomsburg, Pa 590 

WCNT — Centralia HI 405 

WCNU — Crestview. Fla 373 

WCNX — Middletown, Conn 367 

WCOA — Pensacola. Fla 382 

WCOC — Meridian, Miss 484 

WCOG — Greensboro. N. C 549 

WCOH — Newnan, Ga 396 

WCOJ — Coatesville. Pa 591 

WCOL — Columbus, 567 

WCOM — Parlersburg. W. Va 679 

WCOP — Boston. Mass 456 

WCOR — Lebanon. Term 625 

WCOS — Columbia, S. C 614 

WCOU — Lewiston. Me 448 

WCOV — Montgomery, Ala 323 

WCOW — South St. Paul, Minn 480 

WCPA — Clearfield, Pa 591 

WCPM — Cumberland. Ky 435 

WCPO — Cincinnati, 564 

WCPS — Tarboro. N. C 555 

WCRA — Effingham. Ill 409 

WCRB — Waltham. Mass 461 

WCRI — Scottsboro, Ala 324 

WCRK — Morristown, Tenn 627 

WCRL — Oneonta, Ala 324 

WCRO — Johnstown, Pa 595 

WCRS — Greenwood. S. C 617 

WCRW — Chicago. Ill 406 

WCSC — Charleston. S. C 613 

WCSH — Portland. Me 448 

WCSI — Columbus. Ind. 416 

WCSS — Amsterdam. N. Y 515 

WCTA — Andalusia, Ala 317 

WCTC — New Brunswick. N. J 508 

WCTT — Corbin, Ky 435 

WCUE — Akron, 562 

WCUM — Cumberland, Md 454 

WCVA — Culpeper, Va 661 

WCVI — Connellsville, Pa 591 

WCVS — Springfield, 111 414 

WCYB — Bristol. Va 660 

WDAD — Indiana. Pa 595 

WDAE — Tampa. Fla 384 

WDAF — Kansas City, Mo 489 

WDAK — Columbus. Ga 391 

WD AN — Danville. lU 408 

WDAR — Savannah. Ga 396 

WDAS — Philadelphia. Pa 601 

WDA Y — Fargo, N. D 559 

WDBC — Escanaba, Mich 468 

WDBJ — Roanoke, Va 666 

WDBO — Orlando, Fla 381 

WDBQ — Dubuque, la 425 

WDBL — Springfield, Tenn 628 

WDEC — Americus, Ga 386 

WDEF — Chattanooga, Tenn 622 

WDEL — Wihnington, Del 370 

WDEV — Waterbury, Vt 659 

WDGY — Minneapolis, Minn 478 

WDIA — Memphis, Tenn 626 

WDIG — Dothan, Ala 319 

WDKD — Kingstree, S. C 618 

WDLA — Wahon. N. Y 543 

WDLB — Marshfield, Wis 685 

WDLP — Panama City. Fla 382 

WDMG — Douglas. Ga 393 

WDMI — Marquette. Mich 472 

WDNC — Durham, N. C 547 

WDNE — Elkins, W. Va 677 

WDOD — Chattanooga, Tenn 622 

WDOK — Cleveland, 564 

WDOR — Sturgeon Bay. Wis 688 

WDOS — Oneonta, N. Y 535 



509 



WDOV — Dover, Del 370 

WDRC — Hartford. Conn 367 

WDSC — Dillon, S. C 615 

WDSG — Dyersburg, Tenn 623 

WDSM — Superior. Wis 689 

WDSR — Lake City, Fla 378 

WDSU — New Orleans. La 444 

WDUN — Gainesville, Ga 394 

WDUZ — Green Bay, Wis 682 

WDVA — Danville. Va 661 

WDWD — Dawson. Ga 393 

WDWS — Champaign, 111 405 

WDXB — Chattanooga, Tenn 622 

WDXE — Lawrenceburg. Tenn 625 

WDXI — Jackson, Tenn 624 

WDYK — Cumberland. Md 454 

WDZ — Decatur, 111 409 

WEAB — Greer, S. C 617 

WEAM — Arlington, Va 659 

WEAN — Providence. R. 1 612 

WEAR — Pensacola. Fla 383 

WEAS — Atlanta-Decatur. Ga 389 

WEAT — Lake Worth. Fla 378 

WEAU — Eau Claire. Wis 681 

WEAV — Plattsburg. N. Y 536 

WEBC — Duluth. Minn 476 

WEBI — Brewton, Ala 318 

WEBK — Tampa, Fla 385 

WEBQ — Harrisburg, 111 410 

WEBR — Buffalo. N. Y 517 

WEDC — Chicago. IlL 406 

WEDO — McKeesport. Pa 599 

WEDR — Birmingham, Ala 318 

WEEB — Southern Pines. N. C 555 

WEED — Rocky Mount. N. C 554 

WEEI — Boston. Mass 456 

WEEK — Peoria, 111 412 

WEEU — Reading, Pa 605 

WEGO — Concord. N. C 547 

WEIM — Fitchburg. Mass 458 

WEIR — Weirton. W. Va 680 

WEKR — Fayette ville. Tenn 623 

WEKZ — Monroe, Wis 686 

WELC — Welch, W. Va 680 

WELI — New Haven, Conn 368 

WELL — Battle Creek, Mich 464 

WELM — Elmira, N. Y 518 

WELO — Tupelo, Miss 485 

WELP — Easley, S. C 615 

WELR — Roanoke. Ala 324 

WELS — Kinston. N. C 551 

WEMP — Milwaukee. Wis 685 

WENA — Bayamon. P. R 697 

WENC — Whiteville. N. C 557 

WENE — Binghamton. N. Y 517 

WENK — Union City, Tenn 629 

WENR — Chicago. Ill 406 

WENT — Johnstown. N. Y 522 

WENY — Elmira. N. Y 518 

WEOA — Evansville. Ind 417 

WEOK — Poughkeepsie. N. Y 536 

WEOL — Elyria. 568 

WEPM — Martinsburg. W. Va 678 

WERC — Eire. Pa 592 

WERD — Atlanta, Ga 387 

WERE — Cleveland, 564 

WERH — Hamilton. Ala 321 

WERI — Westerly, R. 1 612 

WESA — Charleroi. Pa 591 

WESB — Bradford. Pa 590 

WESC — GreenviUe, S. C 617 

WEST — Easton, Pa 592 

WESX — Salem. Mass 460 

WETB — Johnson City, Tenn 624 



WE7X> — Gadsden, Ala 320 

WEVA — Emporia Va 661 

WEVD — New York. N. Y 523 

WEVE — Eveleth. Minn 476 

WEW — St. Louis. Mo 493 

WTWO — Laurinburg, N. C 551 

WEXL — Royal Oak, Mich 473 

WEYE — Sanford. N. C 555 

WFAA — Dallas. Tex 636 

WFAK — Memphis, Tenn 626 

WFAI — Foyetteville, N. C 548 

WFAS — White Plains, N. Y 544 

WFAU — Augusta, Me 446 

WFAX — FalU Church. Va 661 

WFBC — Greenville. S. C 617 

WFBG — Altoona. Pa 588 

WFBL — Syracuse. N. Y 539 

WFBR — BalHmore. Md 452 

WFBM — Indianapolis, Ind 418 

WFCB — Dunkirk, N. Y 518 

WFDF — Flint, Mich 469 

WFEA — Manchester. N. H 504 

WFEB — Sylacauga. Ala 325 

WFEC — Miami. Fla 379 

WFGM — Fitchburg. Mass 458 

WFGN — Gaffney. S. C 615 

WFHG — Bristol. Va 660 

WFHR — Wisconsin Rapids. Wis 690 

WFIG — Sumter. S. C 619 

WFIL — Philadelphia. Pa 601 

WFIN — Finlay. 568 

WFKY — Frankfort. Ky 435 

WFLA — Tampa. Ra 385 

WFLB — Fayetteville. N. C 548 

WFLO — Farmville. Va 661 

WFMC — Goldsboro. N. C 549 

WFMD — Frederick. Md 454 

WFMH — Cullman. Ala 319 

WFMI — Youngstown. 575 

WFMW — Madisonville. Ky 438 

WFNC — Fayetteville. N. C 548 

WFNS — Burlington. N. C 546 

WFOB — Fostoria. 569 

WFOM — Marietta. Ga 395 

WFO.I — Hottiesburg. Miss 483 

WFOX — Milwaukee. Wis 685 

WFOY — St. Augustine. Fla 383 

WFPA — Ft. Payne. Ala 320 

WFPG — Atlantic City. N. 1 506 

WFPM — Ft. Valley. Ga 394 

WFRC — ReidsviUe. N. C 553 

WFRL — Freeport. Ill 409 

WFRO — Fremont. 569 

WFRP — Savannah. Ga 396 

WFRX — West Frankfort. HI 415 

WFTC — Kinston. N. C 551 

WFTL — Ft. Lauderdale. Fla 375 

WFTM — Mcrysville. Ky 438 

WFTR — Front Royal. Va 661 

WFUL — Fulton. Ky 435 

WFUN — Huntsville. Ala 322 

WFUR — Grand Rapids. Mich 469 

WFVA — Fredericksburg. Md 661 

WFVG — Fuquay Springs. N. C 549 

WFYC — Alma. Mich 463 

WGAA — Cedartown. Ga 391 

WGAC — Augusta. Ga 389 

WGAD — Gadsden. Ala 321 

WGAF — Valdosta. Ga 398 

WGAl — Elizabeth City. N. C 548 

WGAL — Lancaster. Pa 596 

WGAN — Portland. Me 449 

WGAP — MaryvUle. Tenn 626 

WGAR — Cleveland, 564 



310 



WGAT — Utica, N. Y 541 

WGAU — Athens. Ga 386 

WGAY — Silver Springs. Md 455 

WGBA — Columbus, Ga 393 

WGBB — Freeport. N. Y 5J8 

^GBF — Evansville, Ind 417 

WGBG — Greensboro. N. C 549 

WGBI — Scranton. Pa »06 

WGBR — Goldsboro. N. C 549 

WGBS — Miami. Fla 3'^ 

WGCB — Red Lion. Pa 606 

WGCD — Chester. S. C 614 

WGCM — Gulfport. Miss 483 

WGEM — Quincy, III ^^^ 

WGES — Chicago, 111 406 

WGET — Gettysburg, Pa 593 

WGEZ — Beloit, Wis 681 

VTGFG — Kalamazoo, Mich 471 

WGGA — Gainesville, Ga. 394 

^GGG — Gainesville, Fla 375 

WGGH — Marion, 111 411 

WGH — Newport News. Va 663 

WGHN — Grand Haven, Mich 469 

WGIG — Brunswick, Ga 390 

WGIL — Galesburg. Ill 409 

WGIV — Charlotte. N. C 546 

WGKV — Charleston. W. Va 676 

WGL — Ft. Wayne. Ind 417 

WGLC — Centreville. Miss 481 

WGLS — Decatur. Ga 393 

WGMS — Washington. D. C 371 

WGN — Chicago. Ill 406 

WGNC — Gastonia. N. C 549 

WGNI — Wilmington. N. C 557 

WGNR — New Rochelle. N. Y 523 

WGNS — Murfreesboro. Tenn 627 

WGNY — Newburgh. N. Y 523 

WGOV — Valdosta. Ga 398 

WGPA — Bethlehem. Pa 589 

WGPC — Albany, Ga 386 

WGR — Buffalo, N. Y 517 

WGRA — Cairo, Ga 390 

WGRC — Louisville, Ky 437 

WGRD — Grand Rapids, Mich 469 

WGRM — Greenwood, Miss 482 

WGRO — Bay Citv, Mich 466 

WGRV — Greenville. Tenn 623 

WnT?y_Gary. Ind 418 

WGSM — Huntington. N. Y 521 

WGST — Atlanta. Ga 387 

WGSV — Guntersville. Ala 321 

WGTA — Summerville. Ga 397 

WGTC — Greenville. N. C 550 

WGTL — Kannapolis. N. C 551 

WGTM — Wilson. N. C 557 

WGTN — Georgetown. S. C 617 

WGUY — Bangor. Me 447 

WGVA — Geneva, N. Y 519 

WGVM — Greenville, Miss 482 

WGWC — Selma, Ala 324 

WGWD — Gadsden, Ala 321 

WGWR — Asheboro, N. C 545 

WGY — Schenectady, N. Y 539 

WGYV — Greenville. Ala. 321 

WHA — Madison, Wis 683 

WHAI — Greenfield. Mass 458 

WHAK — Rogers City. Mich 473 

WHAL — Shelbyville. Tenn 628 

WHAM — Rochester. N. Y 587 

WHAN — Charleston. S. C 614 

WHAP — Hopewell. Va. 662 

WHAR — Clarksburg. W. Va 677 

WHAS — Louisville, Ky. 437 

WHAT — Philadelphia, Po. 603 



WHAV — HaverhUl, Mass. 450 

WHAW — Weston, W. Va.. .* .'.'.■.■.'.■ " 680 

WHAY — New Britain, Conn 357 

WHB — Kansas City, Mo.. . . 489 

WHBB — Selma, Ala 394 

WHBC — Canton, O 563 

WHBF — Rock Island, 111. . . . 414 

WHBI — Newark, N. J .'.'.'."."'" 508 

WHBL — Sheboygan, Wis 688 

WHBO — Tampa, Fla 385 

WHBQ — Memphis, Tenn. ... 626 

WHBS — HuntsviUe, Ala. '.'.'.'.'.'.'. 322 

WHBT — Harriman, Tenn. . . 624 

WHBU — Anderson, Ind. 416 

WHBY — Appleton, Wis 681 

WHCC — WaynesviUe, N. C... " 557 

WHCU — Ithaca, N. Y 521 

WHDF — Houghton, Mich " 470 

WHDH — Boston, Mass. . iSR 

WHDL — Clean, N. Y .*.■.;.■ 535 

WHEB — Portsmouth, N. H. 5O5 

WHEC — Rochester, N. Y ' 537 

WHED — Washington. N. C 556 

WHFB — Benton Harbor, Mich. . . 466 

WHFC — Chicago. Ill ]'[ 406 

WHGB — Harrisburg. Pa. . . 595 

WHHH — Warren. O '.'.'.'.'.'.'.'.[ 572 

WHHM — Memphis. Tenn 628 

WHIL — Medford. Mass. ............' 459 

WHIM — Providence, R. I ' 612 

WHIN — Gallatin, Tenn. 623 

WHIG — Dayton. O 567 

WHIP — Mooresville, N. C. 552 

WHIR — Danville, Ky. . 435 

WHIS — Bluefield, W. Va. . 676 

WHIT — New Bern, N. C 553 

WHIZ — Zanesville. 575 

WHJB — Greensburg, Pa. 593 

WHJC — Matewan, W. Va. 678 

WHK — Cleveland. O '.'.'.'.'.'.'.'. 565 

WHKC — Columbus. O. 567 

WHKK — Akron. O '/.'.'.'.'.'.'.'.'.'.'..'. 562 

WHKP — Hendersonville, N. C. 550 

WHKY- Hickory, N. C ;.■.;.; 550 

WHLB — Virginia. Minn. 480 

WHLD — Niagara Falls. N. Y. 535 

WHLF — South Boston. Va 667 

WHLI — Hempstead. N. Y. 521 

WHLL — Wheeling. W. Va [ 680 

WHLM — Bloomsburg. Pa. 589 

WHLN — Harlan. Ky. .....'.'.'.*.* 436 

WHLS — Port Huron. Mich .'..'. 473 

WHMA — Anniston. Ala 317 

WHMP — Northampton. Mass . 460 

WHNC — Henderson. N. C 550 

WHO — Des Moines. Iowa 425 

WHOB — Gardner, Mass "" 453 

WHOC — Philadelphia. Miss. ... 485 

WHOD — Homestead. Pa 593 

WHOK — Lancaster, 569 

WHOL — AUentown. Pa 588 

WHOM — New York. N. Y. " 525 

WHOO — Orlando. Fla 382 

WHOP — HopkinsviUe, Ky 436 

WHOS — Decatur. Ala. ... 319 

WHOT — South Bend. Ind 420 

WHOW — Clinton. Ill .' .' .' ." 403 

WHP — Harrisburg, Pa 595 

WHPE — High Point, N. C [ 550 

WHRV — Ann Arbor, Mich 464 

WHSC — HartsviUe, S. C 618 

WHSY — Hattiesburg, Miss 483 

WHTB — TaUadega, Ala. 325 

WHTC — HoUand, Mich. 470 

m 



WHTN — Huntington, W. Va 678 

WHUB — Cookeville, Tenn 623 

WHUC — Hudson. N. Y 521 

WHUM — Reading, Pa. 605 

WHUN — Huntmgdon, Pa. 595 

WHVR — Hanover, Pa. 593 

WHWB — Rutland, Vt 658 

WHWL — NanUcoke, Pa 599 

WHYL — Carlisle, Pa. 590 

WHYN — Holyoke, Mass 458 

WHYU — Newport News, Va 663 

WIAC — San Juan, 'P. R 700 

WIAM — Willicnnston, N. C 557 

WIBA — Madison, Wis 683 

WIBB — Macon, Ga 395 

WIBC — IndianapoUs, Ind. 418 

WIBG — Philadelphia. Pa 603 

WIBM — Jackson, Mich 471 

WIBR — Baton Rouge, La 441 

WIBU — Poynette, Wis 686 

WIBV — Belleville, IlL 403 

WIBW — Topeka, Kan 433 

WIBX — Utica. N. Y 541 

WICA — Ashtabula, 562 

WICC — Bridgeport, Conn 365 

WICE — Providence, R. 1 612 

WICH — Norwich, Conn 368 

WICY — Malone, N. Y 522 

WIDE — Biddeford, Me 447 

WIEL — Elizabethtown, Ky 435 

WIFM— Elkin, N. C 548 

WIGM — Medford, Wis 685 

WIHL — Hammond, La 442 

WIKB — Iron River, Mich 470 

WIKC — Mogaluse, La. 441 

WIKE — Newport, Vt 658 

WIKK — Erie, Pa 592 

WIKY — Evansville, Ind. 417 

WIL — St. Louis, Mo 493 

WILD — Birmingham, Ala. 318 

WILE — Cambridge, 563 

WILK — Wilkes-Barre, Pa 609 

WILM — Wihnington, Del 370 

WILS — Lansing, Mich. 471 

WIMA — Lima, 569 

WIMO — Winder, Ga 399 

WIMS — Michigan City, Ind 420 

WINA — Charlottesville, Va 660 

WINC — Winchester, Va 668 

WIND — Chicago, 111 408 

WING — Dayton, 568 

WINK — Ft. Myers, Fla 375 

WINN — Louisville, Ky 437 

WINR — Binghamton, N. Y 515 

WINS — New York, N. Y 527 

WINX — Rockville, Md. 455 

WINZ — Miami, Fla 379 

WIOD — Miami, Fla 380 

WIOU — Kokomo, Ind. 419 

WIP — Philadelphia, Pa. 603 

WIPC — Lake Wales, Fla 378 

WIPR — San Juan, P. R 699 

WIRA — Ft. Pierce, Fla 375 

WIRB — Enterprise, Ala 320 

WIRC — Hickory, N. C 550 

WIRE — Indianapolis, Ind 418 

WIRJ — Humboldt, Tenn. 624 

WIRK — West Pahn Beach. Fla 385 

WIRL — Peoria, lU. 413 

WIRO — Ironton, 569 

WIRY — Plattsburg, N. Y 536 

WIS — Columbia, S. C 614 

Wise — Madison, Wis 683 

WISE — AsheviUe, N. C 545 



WISH — Indianapolis. Ind 418 

WISL — Shomokin, Pa 607 

WISN — Milwaukee. Wis 685 

WISR - Butler, Pa 590 

WIST — Charlotte, N. C 547 

WIT A — San Juan, P. R 699 

WITH — Baltimore, Md 452 

WITZ — Jasper, Ind 419 

WIVY — Jacksonville. Fla 375 

WIZE — Springfield, 571 

WJAC — Johnstown, Pa 595 

WJAG — Norlolk, Neb 500 

WJAM — Marion, Ala 322 

WJAR — Providence. R. 1 612 

WJAS — Pittsburgh, Pa 604 

WJAT — Swainboro, Ga 397 

WJAX — Jacksonville, Fla 376 

WJAY — MuUins. S. C 618 

WJAZ — Albany, Ga 386 

WJBB — Haleyville, Ala 321 

WJBC — Bloomington, 111 403 

WJBF — Augusta, Ga 389 

WJBK — Detroit, Mich 468 

WJBO — Baton Rouge, La 441 

WJBS — Deland, Fla 374 

WJBW — New Orleans, La 444 

WJBY — Gadsden. Ala 321 

WJCD — Seymour. Ind 420 

WJCM — Sebring. Fla 384 

WJDA — Quincy. Mass 460 

WJDX — Jackson. Miss 483 

WJEF — Grand Rapids. Mich 469 

W JEH — Gallipolis. 569 

WJEJ — Hagerstown. Md 454 

WJEL — Springfield, 571 

WJER — Dover. 568 

WJET — Erie. Pa 592 

WJHL — Johnson City. Tenn 624 

V/JHO — Opelika. Ala 324 

WJHP — Jacksonville. Fla 375 

WJIG — Tullahoma. Tenn 629 

WJIM — Lansing. Mich 471 

WIIV — Savannah. Ga 397 

WJJD — Chicago. Ill 408 

WJIJ — Montgomery Ala 323 

WJJL — Niagara Falls. N. Y 535 

WJJM — Lewisburg, Tenn 626 

WJKO — Springfield, Mass 461 

WJLB — Detroit. Mich 468 

WILD — Homewood. Ala 321 

WTLK — Asbury Park. N. J 505 

WJLS — Beckley. W. Va 676 

WJMA — Orange. Va 664 

WJMB — Brookhaven. Miss 481 

WJMC — Rice Lake, Wis 688 

WJMJ — Philadelphia, Pa 604 

WJMO — Cleveland, 565 

WJMR — New Orleans, La 444 

WJMS — Ironwood, Mich 470 

WJMW — Athens, Ala 317 

WJMX — Florence, S. C 615 

WJNC — Jacksonville, N. C 551 

WJNO — West Palm Beach, Fla 385 

WJOB — Hammond. Ind 418 

WJOC — Jamestown. N. Y 520 

WJOI — Florence. Ala 320 

WJOL — loliet, m 410 

WTON — St. Cloud, Minn 479 

WJOY — Burlington. Vt 658 

WJPA — Washington, Pa 608 

WJPD — Ishpeming. Mich. 471 

WJPF — Herrin. lU 410 

WJPG — Green Boy, Wis 682 

WJPR — GreenviUe, Miss 482 



312 



WJPS — Evansville, Ind 417 

WIQS — Jackson. Miss 483 

W JR — Detroit, Mich 468 

WJRD — Tuscaloosa. Ala 325 

WJRI — Lenoir, N. C 551 

WJTN — Jamestown, N. Y 521 

WJVA — South Bend, Ind 421 

WJVB — Jacksonville Beach. Fla 378 

WJW — Cleveland, 565 

WJWL — Georgetown, Del 370 

WJXN — Jackson, Miss 483 

WJZM — Clarksville, Tenn 622 

WKAB — Mobile, Ala 322 

WKAI — Macomb, 111 411 

WKAL — Rome, N. Y 537 

WKAM — Warsaw, Ind. 422 

WKAN — Kankakee, 111 410 

WKAP — Allentown, Pa 588 

WKAQ — San Juan, P. R 700 

WKAT — Miami Beach, Fla 381 

WK AY — Glasgow, Ky 436 

WKBC — North Wilkesboro, N. C 553 

WKBH — La Crosse, Wis 683 

WKBI — St. Mary's. Pa 606 

WKEN — Youngstown, 575 

WKBO — Harrisburg, Pa 595 

WKBR — Manchester, N. H 504 

WKBS — Oyster Bay, N. Y 535 

WKBV — Richmond, Ind 420 

WKBW — Buffalo, N. Y 517 

WKBZ — Muskegon, Mich 472 

WKCT — Bowling Green, Ky 434 

WKDA — Nashville, Tenn 627 

WKDK — Newberry, S. C 618 

WKDN — Camden, N. J 506 

WKEI — Kewanee, 111 . . . 410 

WKEU — Griffin, Ga 394 

WKEY — Covington, Va 660 

WKGN — Knoxville, Tenn 625 

WKHM — Jackson, Mich 471 

WKIC — Hazard, Ky. 436 

WKID — Urbana. Ill 415 

WKIN — Kingsport, Tenn 625 

WKIP — Poughkeepsie, N. Y 537 

WKJB — Mayaguez. P. R 697 

WKJG — Ft. Wayne, Ind 417 

WKKO — Cocoa. Fla 373 

WKLA — Ludington. Mich 471 

WKLF — Clanton, Ala 319 

WKLJ — Sparta. Wis 688 

WKLK — Cloquet, Minn 475 

WKLO — Louisville. Ky 438 

WKLV — Blackstone, Va 659 

WKLY — HartweU, Ga 394 

WKMH — Dearborn, Mich 466 

WKNA — Charleston. W. Va 676 

WKNB — New Britain. Conn 367 

WKNE — Keene, N. H 504 

WKNK — Muskegon, Mich 472 

WKNX — Saginaw, Mich 473 

WKNY — Kingston. N. Y 522 

WKOK — Sunbury. Pa 608 

WKOP — Binghamton. N. Y 515 

WKOV — Wellston. 573 

WKO W — Madison, Wis 684 

WKOX — Framingham, Mass 458 

WKOY — Bluefield. W. Va 676 

WKOZ — Kosciusko. Miss 484 

WKPA — New Kensington. Pa 599 

WKPT — Kingsport. Tenn 625 

WKRC — Cincinnati. 564 

WKRG — Mobile. Ala 323 

WKRM — Columbia, Tenn 623 

WKRO — Cairo, 111 405 

WKRS — Waukegan. IlL 415 



WKRT — Cortland. N. Y 518 WLOW 

WKRZ — Oil City. Pa 601 WLOX - 

WKSR — Pulaski, Tenn 628 WLPM - 

WKST — New Ccstle, Pa 599 WIPO - 

WKTG — Thomasville. Ga 397 WLRP - 

WKTM — Mayfield. Ky 438 WLS — 

WKTY — La Crosse. Wis 683 WLSH - 

WKUL — Cullman. Ala 319 WLSI — 

WKVA — Lewistown. Pa 597 WLTC - 

WKVM — San Juan. P. R 700 WLVA - 

WKWF — Key West. Fla 378 WIW- 

WKWK — Wheeling. W. Va 680 WLYC - 

WKXL — Concord. N. H 504 WLYN - 

WXXY — Sarasota. Fla 384 WMAI - 

WKY — Oklahoma City. Okla 579 WMAK 

WKYB — Paducah. Ky 439 WMAL 

WK YR — Keyser. W. Va 678 WMAM 

WKYW — Louisville. Ky 438 WMAN 

WKZO — Kalamazoo. Mich 471 WMAP 

WLAC — Nashville, Tenn 627 WMAQ 

WLAD — Danbury, Conn 365 WMAS 

WLAG — La Grange, Ga 395 WMAY 

WLAK — Lakeland. Fla 378 WMAZ 

WLAM — Lewiston, Me 448 WMBC 

WLAN — Lancaster. Pa 596 WMED 

WLAP — Lexington. Ky 436 WMBG 

WLAQ — Rome. Ga 396 WMBH 

WLAR — Athens, Tenn 621 WMBL- 

WLAT — Conway, S. C 615 WMBM 

WLAU — Laurel, Miss 484 WMBN ■ 

WL AV — Grand Rapids, Mich 470 WMBO 

WLAW — Lawrence. Mass 459 WMBR - 

WLAY — Muscle Shoals. Ala 323 WMBS- 

WLBB — Carrollton, Ga 391 WMC - 

WLBC — Muncie, Ind 420 WMCA 

WLBE — Leesburg, Fla 378 WMCK 

WLBG — Laurens, S. C 618 WMDD 

WLBH — Mattoon. Ill 411 WMDN 

WLBJ — Bowling Green, Ky 434 WMEV - 

WLBK — De Kalb, 111 409 WMEX - 

WLBR — Lebanon, Pa 596 WMFC - 

WLES — Birmingham, Ala 318 WMFD - 

WLBZ — Bangor. Me 447 WMFG - 

WLCK — Campbellsville. Kv 434 WMFJ - 

WLCM — Lancaster. S. C 618 WMFR - 

WLCR — Torrington, Conn 369 WMFS - 

WLCS — Baton Rouge. La 441 WMGA 

WLCX — La Crosse, Wis 683 WMGM 

WLDS — Jacksonville, 111 410 WMGR - 

WLDY — Ladysmith, Wis 683 WMGW 

WLEA — Homell, N. Y 521 WMGY 

WLEC — Sandusky, 571 WMIA - 

WLEE — Richmond, Va 665 WMID - 

WIET — Toccoa, Ga 398 WMIE - 

WLEU — Erie, Pa 592 WMIK - 

WLEW — Bad Axe. Mich 464 WMIL - 

WLEX — Lexington. Ky 436 WMIN - 

WLIB — New York. N. Y 529 WMIQ - 

WLIL — Lenoir City. Tenn. . 626 WMIS - 

WLIN — Merrill, Wis 685 WMIX - 

WLIO — East Liverpool, 568 WMJM - 

WLIP — Kenosha. Wis 683 WMLS - 

WLLH — Lowell-Lawrence. Mass 459 WMLT - 

WLNA — PeekskiU. N. Y 536 WMMB 

WLNH — Laconia. N. H 504 WMMN 

WLOA — Braddock, Pa 590 WMMT - 

WLOE — LeaksviUe, N. C 551 WMMW 

WLOF — Orlando. Fla 382 WMNB - 

WLOG — Logan, W. Va. 678 WMNC - 

WLOH — Princeton. W. Va 679 WMNE- 

WLOI — La Porte, Ind 419 WMOA - 

WLOK — Lima, 569 WMOC - 

WLOL — Minneapolis. Minn 478 WMOD - 

WLOS — Asheville. N. C 545 WMOG- 

WLOU — LouisviUe. Ky 437 WMOH- 

313 



— Norfolk. Va 663 

— Biloxi-Gulfport. Miss 481 

— Suffolk, Va 668 

— La Salle. Ill 410 

— New Albany, Ind 420 

Chicago, 111 408 

— Lansford. Pa 596 

— PikevlUe. Ky 439 

— Gastonia, N. C 549 

— Lynchburg. Va 662 

— Cincinnati, 564 

— Williamsport. Pa 609 

— Lynn. Mass 459 

— State College, Pa 607 

— Nashville, Tenn 627 

— Washington. D. C 371 

Marinette, Wis 684 

Mansfield, 570 

Monroe. N. C 552 

Chicago. Ill 408 

— Springfield. Mass 461 

— Springfield. Ill 414 

— Macon. Ga 395 

— Macon, Miss 484 

— Peoria. Ill 413 

— Richmond. Va 665 

— Joplin. Mo 488 

— Morehead. N. C 552 

— Miami Beach. Fla 381 

— Petoskey. Mich 473 

— Auburn. N. Y 515 

— Jacksonville. Fla 376 

— Uniontown. Pa 608 

— Memphis. Tenn 626 

— New York. N. Y 527 

— McKeesport, Pa 599 

— Fajardo. P. R 697 

— Midland. Mich 472 

— Marion. Va 662 

— Boston, Mass 456 

— Monroeville, Ala 323 

— Wihnington. N. C 557 

— Hibbing. Minn 477 

— Daytona Beach. Fla 373 

-High Point, N. C 551 

— Chattanooga, Tenn 622 

— Moultrie, Ga 396 

— New York. N. Y 527 

— Bainbridge, Ga 390 

Meadville, Pa 599 

— Montgomery. Ala 323 

-Caguas, P. R 697 

— Atlantic City, N. J 505 

— Miami. Fla «80 

— Middleboro. Ky 438 

— Milwaukee, Wis 686 

— St. Paul, Minn 479 

— Iron Mountain, Mich 470 

— Natchez, Miss 485 

-Mt. Vernon, 111 412 

— Cordele, Ga 393 

— Sylacauga, Ala 325 

— DubUn, Ga 394 

— Melbourne. Fla 379 

— Fairmont, W. Va 677 

— McMinnville, Tenn 626 

- Meriden, Conn 367 

- North Adams, Mass 460 

- Morgantown, N. C 552 

- Menomonie, Wis 685 

- Marietta. 570 

- Covington, Ga 393 

-MoundsviUe. W. Va 679 

- Brunswick, Go. 390 

-Hamilton. 569 



WMOK 
WMON 
WMOU 
WMOX 

WMOZ 

WMPA 

WMPM 

WMPS 

WhfRA 

WMRC 

WMHF- 

WMRN 

WMRO 

WMRP 

WMRY 

WMSA 

WMSC 

WMSL- 

WMT — 

WMTC 

WMTE- 

WMTR 

WMUR 

WMUS 

WMUU 

WMVA 

WMVG 

WMYR 

WNAB 

WNAC 

WNAE 

WNAG 

WNAH 

WNAM 

WNAO 

WNAR- 

WNAT- 

WNAV 

WNAW 

WNAX- 

WNBC- 

WNBF- 

WNBH- 

WNBS- 

WNBZ- 

WNCA- 

WNCC- 

WNDB- 

WNDR- 

WNEB- 

WNEL- 

WNER- 

WNEW 

WNEX- 

WNGO 

WNHC 

WNJR- 

W1«.C- 

WNLK- 

WNMP 

WNNC 

WNNT- 

WNOE- 

WNOK 

WNOP- 

WNOR 

WNOW 

WNOX 

WNPT- 

WTiVA 

WNXT 

WOAI- 

WOAP 

WOAY 

WOBS- 



— Molropolls, III *11 

— Montgomery. W. Va 679 

-Berlin. N. H 504 

— Meridian. Miss *84 

- Mobile. Ala 323 

- Aberdeen. Miss 481 

— Smithfield. N. C 555 

— Memphis, Tenn 627 

— Myrtle Beach, S. C 618 

-Greenville, S. C 617 

— Lewlstown, Pa 597 

— Marlon. 570 

— Aurora, 111 403 

— Flint, Mich 469 

— New Orleans. La 445 

-Massena. N. Y 522 

— ColumbicL S. C 615 

— Decatur, Ala 319 

Cedar Rapids. la. 423 

— Vancleve, Ky 440 

— Manistee, Mich 472 

— Morristown, N. J 507 

— Manchester, N. H 505 

— Muskegon, Mich. 472 

— Greenville, S. C 617 

— Martinsville. Va 663 

— MiUedgeville. Ga 395 

— Ft. Myers. Fla 375 

— Bridgeport, Conn 365 

— Boston. Mass 457 

— Warren, Pa 608 

— Grenada, Miss 483 

— Nashville, Tenn 628 

— Neenah, Menasha, Wis 686 

— Raleigh. N. C 553 

— Norristown. Pa 599 

— Nalchez. Miss 485 

— Annapolis. Md 450 

- North Adams, Mass 460 

— Yankton. S. D 621 

-Nev7 York. N. Y 527 

— Binghamton, N. Y 515 

— New Bedford. Mass 459 

— Murray. Ky 439 

— Soranac Lake, N. Y 539 

— Slier City, N. C 555 

— Bomesboro. Pa 589 

— Daytona Beach, Fla 374 

— Syracuse, N. Y 539 

— Worcester, Mass 463 

— San Juan. P. R 700 

— Live Oak, Fla 379 

— New York. N. Y 531 

— Macon. Go. 395 

— Mayfield, Ky 438 

— New Haven, Conn 368 

-Newark, N. J 507 

— New London. Conn 368 

— Norwalk. Conn 368 

— Evanston. Ill 409 

— Newton. N. C 553 

— Warsaw, Va 668 

— New Orleans, La 445 

— Columbia, S. C 615 

— Newport, Ky 439 

— Norfolk. Va 663 

York, Pa 611 

— Knoxvllle. Tenn 625 

— Northporl. Ala 324 

— Norton. Va 664 

— Portsmouth. 570 

— Son Antonio, Tex 651 

— OwosBO. Mich 473 

— Oak HIU, W. Va 679 

— Jacksonville. Fla 376 



314 



WOBT — Rhinelander. Wis 688 

woe — Davenport. Iowa 424 

WOCB — West Yarmouth. Mass 461 

WOHI — East Liverpool. 568 

WOHP — Bellefontaine. 563 

WOHS — Shelby. N. C 555 

WOK W — Sturgeon Bay. Wis 689 

WOKY — Milwaukee. Wis 686 

WOKO — Albany. N. Y 514 

WOKZ — Alton. Ill 403 

WOL — Washington. D. C 371 

WOLF — Syracuse, N. Y 539 

WOLS — Florence. S. C 615 

WOMI — Owensboro. Ky 439 

WOMT — Manitowoc. Wis 684 

WOND — Pleasantville, N. J 510 

WONE — Dayton. 568 

WONN — Lakeland. Fla 378 

WONS — Hartford. Conn 367 

WONW — Defiance, 568 

WOOD — Grand Rapids, Mich 470 

WOOF — Donthan, Ala 320 

WOOK — Washington, D. C 372 

WOPA — Oak Park, 111 412 

WOPI — Bristol, Tenn 621 

WOR — New York, N. Y 529 

WORA — Mayaquez. P. R 699 

WORC — Worcester. Mass 463 

WORD — Spartanburg, S. C 619 

WORK — York. Pa 611 

WORL — Boston. Mass 457 

WORZ — Orlando. Fla 382 

WOSA — Wausau. Wis 690 

WOSC — Fulton, N. Y 519 

WOSH — Oshkosh, Wis 686 

WOTW — Nashua, N. H 505 

WOV — New York. N. Y 533 

WOW — Omaha, Neb 502 

WOWL — Florence, Ala 320 

WOWO — Ft. Wayne, Ind 418 

WOXF — Oxford, N. C 553 

WPAE — Ponce, P. R 699 

WPAC — Patchogue, N. Y 536 

WPAD — Paducah. Ky 439 

WPAG — Ann Arbor. Mich 464 

WPAL — Charleston. S. C 614 

WPAM — Pottsville. Pa 605 

WPAQ — Mt. Airy, N. C 552 

WP AR — Parkersburg, W. Va 679 

WPAT — Paterson, N. J 509 

WPAW — Pawtucket. R. 1 611 

WP AX — ThomasviUe. Ga 397 

WPAY — Portsmouth. 570 

WP AZ — Pottstown. Pa 605 

WPBB — Jackson. Ala 322 

WPBC — Minneapolis, Minn 478 

WPCF — Panama City, Fla 382 

WPDQ — Jacksonville. Fla 376 

WPDR — Portage. Wis 686 

WPDX — Clarksburg. W. Va 677 

WPEN — Philadelphia. Pa 604 

WPEO — Peoria. Ill 413 

WPEP — Taunton, Mass 461 

WPFB — Middletown, 570 

WPGW — Portland. Ind 420 

WPGH — Pittsburgh. Pa 604 

WPIC — Sharon. Pa 607 

WPIK — Alexandria. Va 659 

WPIN — St. Petersburg. Fla 383 

WPIT — Pittsburgh. Pa 605 

WPJB — Providence. R. 1 612 

WPKE — PikesviUe. Ky 440 

WPKY — Princeton. Ky 440 

WPLA — Plant City. Ra 383 

WPLH — Huntington, W. Va 678 

WPLI — Jackson, Tenn 624 



WPMP — Pascagoula, Miss 485 

WPNF — Brevard. N. C 546 

WPNX — Phoenix City, Ala 324 

WPOR — Portland, Me 449 

WPPA — Pottsville, Pa 605 

WPR A — Mayaguez, P. R 699 

WPRC — Lincoln. Ill 411 

WPRE — Prairie Du Chien. Wis 687 

WPRO —Providence, R. 1 612 

WPRP — Ponce, P. R 699 

WPRS — Paris, 111 412 

WPRT — Prestonburg, Ky 440 

WPTF — Raleigh. N. C 553 

WPTR — Albany. N. Y 514 

WPTW — Piqua, Ohio 570 

WPUV — Pulaski, Va 664 

WPWA — Chester, Pa. 591 

WQAM — Miami, Fla 380 

WQ AN — Scranton, Pa. 606 

WQBC — Vicksburg, Miss 485 

WQUA — Moline, 111 411 

WQXI — Atlanta, Ga 389 

WQXR — New York, N. Y 535 

WRAC — Racine. Wis 687 

WRAD — Radford, Va 664 

WRAG — Carrollton, Ala 319 

WRAK — Williamsport, Pa 609 

WRAL — Raleigh, N. C 553 

WRAP — Norfolk, Va 663 

WRAW — Reading, Pa 605 

WRAY — Princeton, Ind 420 

WRBC — Jackson, Miss 483 

WRBL — Columbus, Ga 393 

WRC — Washington, D. C 372 

WRCO — Richland Center, Wis 688 

WRCS — Ahoskie. N. C 545 

WRDB — Reedsburg. Wis 687 

WRDO — Augusta, Me 447 

WRDW — Augusta, Ga 390 

WREB — Holyoke, Mass 458 

WREC — Memphis. Tenn 627 

WREL — Lexington. Va 662 

WREN — Topeka. Kan 433 

WREV — Reidsville. N. C 554 

WREX — Duluth. Minn 476 

WRFC — Athens, Ga 386 

WRFD — Worthington, 573 

WRFS — Alexander City, Ala 317 

WRFW — Eau Claire, Wis 682 

WRGA — Rome, Ga 396 

WRHC — Jacksonville, Fla 378 

WRHI — Rock Hill, S. C 619 

WRIB — Providence, R. 1 612 

WRIC — Richlands. Va 664 

WRIO — Rio Piedras, P. R 699 

WRJM — Newport, R. 1 611 

WRJN — Racine, Wis 687 

WRJW — Picayune, Miss 485 

WRKD — Rockland, Me 450 

WRLD — Lanett, Ala., (West Point.Ga.). . 322 

WRMN — Elgin, 111 409 

WRNL — Richmond, Va 665 

WRNO — Orangeburg, S. C 618 

WRNY — Rochester, N. Y 537 

WROB — West Point, Miss 486 

WROD — Daytona Beach, Fla 374 

WROK — Rockford, 111 413 

WROL — Knoxville, Tenn 625 

WROM — Rome, Ga 396 

WRON — Ronceverte, W. Va 679 

WROV— Roanoke, Va 667 

WROW — Albany, N. Y 514 

WROX — Clarksdale, Miss 481 

WROY — Carmi, lU 405 

WRR — DaUas. Tex. 637 



315 



WRRF — Washington. N. C 556 

WRRZ — Clinton. N. C 547 

WRSW — Warsaw. Ind 422 

WRTA — Altoona. Pa 588 

WRUF — GainesviUe. Fla. . 375 

WRUN — Utica-Rome, N. Y 543 

WRVA — Richmond, Va 666 

WRXO — Roxboro, N. C 554 

WSAI — Cincinnati, 564 

WSAL — Logonsport, Ind. 419 

WSAM — Saginaw, Mich 474 

WSAN — AUentown, Pa. 588 

WSAP — Portsmouth, Va 664 

WSAR — Fall River, Mass 457 

WSAT — Salisbury, N. C 554 

WSAU — Wausau, Wis 690 

WSAV — Savannah, Ga 397 

WSAY — Rochester, N. Y 537 

WSAZ — Huntington. W. Va 678 

WSB — Atlanta. Go. 389 

WSBA — York. Pa 611 

WSBB — New Smyrna Beach. Fla 381 

WSBC — Chicago, IlL 408 

WSBT — South Bend, Ind 421 

WSCR — Scranton, Pa 606 

WSDC — Marine City, Mich 472 

WSDR — Sterling, 111 415 

WSFA — Montgomery. Ala 323 

WSFC — Somerset. Ky 440 

WSFT — Thomaston, Ga 397 

WSGC — Elberton. Ga 394 

WSGN — Birmingham. Ala 318 

WSGW — Saginaw. Mich 474 

WSHB — Stillwater, Minn 480 

WSIC — Statesville, N. C 555 

WSID — Baltimore, Md 452 

WSIP — Paintsville, Ky 439 

WSIR — Winter Haven, Fla 385 

WSIV — Pekin, HI 412 

WSIX — Nashville, Tenn 628 

WSJS — Winston-Salem, N. C 558 

WSKB — McComb, Miss 484 

WSKI — MontpeUer-Barre, Vt 658 

WSKY — Asheville, N. C 545 

WSLB — Ogdensburg, N. Y 535 

WSLI — Jackson, Miss 484 

WSLS — Roanoke, Va 667 

WSM — Nashville, Tenn 628 

WSMB — New Orleans. La 445 

WSMI — Litchfield. Ill 411 

WSNJ — Bridgeton. N. J 506 

WSNW — Seneca, S. C 619 

WSNY — Schenectady, N. Y 539 

WSOC — Charlotte, N. C 547 

WSOK — Nashville, Tenn 628 

WSON — Henderson, Ky 436 

WSOO — Saulte Ste. Marie. Mich 474 

WSOY — Decatur, III 409 

WSPA — Spartanburg. S. C 619 

WSPB — Sarasota, Fla 384 

WSPC — Anniston, Ala. 317 

WSPD — Toledo, 571 

WSPR — Springfield, Mass 461 

WSPT — Stevens Point, Wis 688 

WSRS — Cleveland, 566 

WSSB — Durham, N. C 548 

WSSO — Starkville, Miss 485 

WSSV — Petersburg, Va 664 

WSTC — Stamford, Conn 368 

WSTP — Salisbury, N. C 554 

WSTR — Sturgis, Mich 474 

WSTV — SteubenviUe, O. 571 

WSUN — St. Petersburg, Fla 383 

WSVA — Harrisonburg, Vo. 662 

WSVS — Crewe, Va 661 

WSWN — BeUe Glade, Fla.. 373 



WSYB — Rutland, Vt 658 

WSYD - Ml. Airy. N. C, 552 

WSYR Syracuse. N. Y. 541 

WTAC Flint. Mich 469 

WTAD Quincy. Ill 413 

WTAG — Worcester, Moss 463 

WTAL - Tallahassee, Fla 384 

WTAM - Cleveland, 566 

WTAN - Clearwater, Fla 373 

WTAO — Cambridge, Mass 457 

WTAQ — La Grange, III 410 

WTAR ~ Norfolk. Va 663 

WTAW -- College Station, Tex 635 

WTAX - Springfield, 111 415 

WTBC — Tuscaloosa, Ala 325 

WTBF — Troy, Ala 325 

WTBO — Cumberland. Md 454 

WTCH — Shawano. Wis 688 

WTCI — Tell City, Ind 421 

WTCM — Traverse City, Mich 474 

WTCN — Minneapolis-St. Paul, Minn 478 

WTCO — Campbellsville. Ky 435 

WTEL — Philadelphia, Pa 603 

WTHI — Terre Haute, Ind 421 

WTHT — Hartford, Conn 367 

WTIC — Hartford, Conn 367 

WTIK — Durham, N. C 548 

WTIL — Mayaguez. P. R 699 

WTIM — Toylorville, 111 415 

WTIP — Charleston, W. Va 677 

WTIX — New Orleans. La 445 

WTJH — East Point, Go. 394 

WTIS — Jackson, Tenn 624 

WTKM — Hartford. Wis 682 

WTMA — Charleston. S. C 614 

WTMC — Ocala. Fla 381 

WTMJ — Milwaukee, Wis 686 

WTMV — East St. Louis. Ill 409 

WTNC — Thomasville. N. C 556 

WTND — Orangeburg. S. C 618 

WTNI — Trenton. N. J 510 

WTNS — Coshocton. 567 

WTNT — Tallahassee. Fla 384 

WTOB — Winston-Salem. N. C 558 

WTOC — Savannah. Ga 397 

WTOD — Toledo. 571 

WTCK — Meridian. Miss 485 

WTOL — Toledo. O 572 

WTON — Staunton. Va 667 

WTOP — Washington. D. C 372 

WTCR — Torrington. Conn 369 

WTPR — Paris. Tenn 628 

WTPS — New Orleans. La 445 

WTRC — Elkhart. Ind 416 

WTRF — Bellaire. Ohio 562 

WTRL — Bradentown. Fla 373 

WTRR - Sonford. Fla 383 

WTRW - Two Rivers. Wis 689 

WTRY — Troy, N. Y 541 

WTSA — Brattleboro, Vt 658 

WTSB — Lumberton, N. C 552 

WTSL — Hanover-Lebanon. N. H 504 

WTSP — St. Petersburg. Fla 383 

WTSV — Claremont, N. H 504 

WTTH — Port Huron, Mich 473 

WTTM — Trenton, N. 1 510 

WTTN — Watertown, Wis 689 

WTTS — Bloomington, Ind 416 

WTTT — Coral Gables. Fla 373 

WTUS — Tuskeegee. Ala 325 

WTUX — Wilmington. Del 370 

WTVB — Coldwater. Mich- 466 

WTVH — Peoria. Ill 413 

WTVL — WaterviUe. Mo 450 

WTWA — Thomson. Ga 398 

WTWN — St. Johnsbury. Vt.,... 659 



316 



WTXL — Springfield. Mass 461 

WTYC — Rock Hill. S. C 619 

WTYS — Marianne. Fla 379 

WULA — Eufaula. Ala 320 

WUSI — Lockport. N. Y 522 

WUSN — Charleston. S. C 614 

WUST — Bethesda. Md 452 

WVAM — Altoona. Pa 589 

WVCG — Coral Gables. Fla 373 

WVCH — Chester. Pa 591 

WVEC — Hampton. Va 662 

WVET — Rochester. N. Y 537 

WVIM — Vicksberg. Miss 486 

WVIP — Caguas. P. R 697 

WVIS — Owensboro. Ky 439 

WVKO — Columbus. 567 

WVLK — Lexington. Ky 436 

WVLN — Olney. Ill 412 

WVMC — Mt. Carmel. Ill 412 

WVMI — Biloxi. Miss 481 

WVNJ — Newark. N. J 507 

WVOK — Birmingham. Ala 318 

WVOM — Boston-Brookline. Mass 457 

WVOP — Vidalia, Ga 398 

WVOS — Liberty. N. Y 522 

WVOT — Wilson. N. C 557 

WVOW — Logan. W. Va 678 

WVPO — Stroudsburg. Pa 608 

WVSC — Somerset, Pa 607 

WWW — Fairmont. W. Va 677 

WWBZ — Vineland. N. 1 510 

WWCA — Gary. Ind 418 

WWCO — Waterbury. Conn 369 

WWDC — Washington. D. C 372 

WWEZ — New Orleans. La 445 

WWGP — Sanford. N. C 555 

WWGS — Tifton. Ga 398 

WWHG — HorneU. N. Y 521 

WWIN — Baltimore. Md 452 

WWJ — Detroit. Mich 468 

WWL — New Orleans. La 445 

WWNC — Asheville. N. C 545 

WWNH — Rochester. N. H 505 

WWNR — Beckley. W. Va 676 

WWNS — Statesboro. Ga 397 

WWNY — Watertown. N. Y 544 

WWOC — Manitowoc. Wis 684 

WWOD — Lynchburg. Va 662 

WWOL — Buffalo. N. Y 517 

WWON — Woonsocket. R. 1 613 

W WPA — Williamsport. Pa 611 

WWPB — Miami. Fla 381 

WWPF — Palatka. Fla 382 

WWPG — Palm Beach. Fla 382 

WWRL — Woodside. N. Y 544 

WWSC — Glens Falls. N. Y 519 

WWSO — Springfield. 571 

WWSR — St. Albans. Vt 658 

W WST — Wooster, 573 

WWSW — Pittsburgh. Pa 605 

WWVA — Wheeling. W. Va 680 

WWWB — Jasper. Ala 322 

WWWF — Fayette. Ala 320 

WWWR — Russellville. Ala 324 

WW WW — Rio Piedras. P. R 699 

WWYO — Pineville. W. Va 679 

WXAL — Demopolis. Ala 319 

WXGI — Richmond. Va 666 

WXKW — Albany, N. Y 515 

WXLW — Indianapolis, Ind 419 

WXRA — Buffalo, N. Y 518 

WXRF — Guayama, P. R 697 

WXYZ — Detroit. Mich 468 

WYVE — Wytheville. Va 668 

WZIP — Covington, Ky 435 

WZOB — Ft. Payne. Ala 320 



ALABAMA 

Pop. April 1,1955 (Est,) 3,232,000 — Total Housing Units 830,000 
Families April 1, 1933 (Est.) 777,000 — Stations in State 78 



WAVU 

ALBERTVILLE— 1948 

Frequency: 630 Kc Power: 500 Watts d. 

Owned-Oper. By Sand Mt. Bcstg. Service 

Business-Studio Address P. O. Box 250 

Phone Number 630 

News Service AP 

Transcription Service World 

Pres.. Gen. Mgr Pat M. Courington 

Commercial Manager Bob H. Riseling 

Prog. Dir Mel Evans 

Chief Engineer R. W. Hoffman 

WRFS 

ALEXANDER CITY— 1947— 
KEYSTONE 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Operated By . . Piedmont Service Corp. 

Business-Studio Address Main St. 

Phone Number 1050 

News Service UP 

Transcription Service World 

Representative Sears & Ayer 

Membership NARTB, BAB 

President James L. Coley 

Gen.-Station-Com. Mgr Jim Whatley 

Dir, of Operations Lena Coley 

Prog. Dir Bob McKinnon 

Chief Engineer James W. Whatley 

WCTA 

ANDALUSIA— 1946— MBS-KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By . Andalusia Bcstg. Co., Inc. 

Address P. O. Box 29 

Phone Number HOO 

Air Time 5:30 a.m.-10:30 p.m. 

News Service AP 

Transcription Service World, KBS 

Representative Walker 

Membership NAB 

Exec. V.P.. Gen. Mgr J. Dige Bishop 

Chief Engineer Joe Thorpe 

W H M A 

ANNISTON— 1938— ABC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By. .Anniston Bcstg. Co., Inc. 

Business-Studio Address Radio Bldg. 

Phone Number 2380 

Air Time 5:45 a.m.-ll:05 p.m. 

Transcription Service World 

Representative Sears & Ayer 

Membership BAB 

President Harry M. Ayers 

Gen.-Sta. Mgr Malcolm Street 

Commercial Mgr W. Hall Wray 



Program Director Rosamond Ponder 

Publicity Director Dewitt Carmichael 

Chief Engineer James A. Hudson 

WSPC 

ANNISTON— 1949— MBS 

Frequency: 1390 Kc Power: 5000 Watts d; 

1000 Watts n. 
Owned-Operated By Model City Bcstg. Co.. Inc. 

Business Address Jefferson Davis Hotel 

Phone 1850-51 

Air Time Unlimited 

News Service AP 

Transcription Service Standard 

Representative Walker & Dora-Clayton 

Pres., Gen.. Sta. Mgr W. S. Weatherly 

Commercial Manager John M. Orrison 

Program Director Rosebud Waldrop 

Sales Prom. Mgr Sara F. Jackson 

Chief Engineer Winfred B. Kennedy 

WJMW 

ATHENS— 1948 

Frequency: 1010 Kc Power: 250 Watts d. 

Owned-Operated By . . . Athens Bcstg. Co.. Inc. 

Business-Studio Address P. O. Box 386 

Phone Number 565 

News Service AP 

Pres.-Gen.-Coxiun. Mgr Homer F. Dtinnavant 

Pgm., Prom., News Dir Robert V. Dunnavant 

Chief Engineer William G. Mitchell 

WATM 

ATMORE— 1949 

Frequency: 1580 Kc Power: 250 Watts d. 

Owned-Operated By Southland Bcstg. Co. 

Address Box 205 

Phone Atmore 50 

Air Time Sunrise-Sunset 

News Service UP 

President John B. McCrary 

Vice-Pres. & Chief Engr. . . Cyril W. Redbach 
General Manager Everett M. McCrary 

WAUD 

AUBURN— 1947— ABC 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Auburn Bcstg. Co. 

Business Address Box 350 

Phone Number 1240-1 

Air Time 6 a.m.-Midnight 

News Service AP 

Transcription Service Associated 

Pres., Gen.-Station Mgr Elmer G. Salter 

Pgm.. Prod.. Pub. Dir Earl Andrews 

Chief Engineer Ted Bellon 



317 



ALABAMA 



WBCO 

BESSEMER— BIRMINGHAM— 1950 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operaied By.... The Bessemer Bcstg. 

Co., Inc. 
Business Address. . 1720 3rd Ave.. N.. Bessemer 

Phone Bessemer 5-5241 

Air Time 6 a.m.-ll p.m. 

Transcription Service Langworth 

Pres., Gen. Mgr J. E. Lanier 

Prod. Director Bruce Payne 

Com. Mgr Hal Falter 

Chief Engineer Jack Warden 

W A P I 

BraMINGHAM— 1922— CBS 

Frequency: 1070 Kc Power: 10.000 Watts 

Owned-Oper. By T. .elevision Corp. 

Address 701 Protective Life Bldg. 

Phone Number 3-8116 

News Service UP 

Transcription Service World 

Representative Radio Sales (CBS) 

Membership NARTB. BAB 

Chairman of the Board. .. .Edward L. Norton 

President-Gen. Mgr Thad Holt 

Manager of Radio Operations . Lionel F. Baxter 

Pro. Dir Maury J. Farrell 

Chief Engineer Norman S. Hurley 

W B R C 

BIRMINGHAM— 1925— NBC 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Oper. By . . . Birmingham Bcstg. Co., Inc. 

Address 1727»/2 2nd Ave,. N. 

Phone Number 4-7741 

News Service INS. AP 

Transcription Service Capitol 

Representallve Paul H. Raymer Co. 

President Eloise S. Hanna 

Gen. Manager G. P. Hamann 

Pgm. Dir Bob Tamblyn 

Com. Mgr H. Callaway 

WEDR 

BIRMINGHAM— 1949 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Operated By Magic City Bcstg. Co. 

Business Address 1417 Fourth Ave. N. 

Phone Number 40925 

Partner J. L. Doss 

Partner . , .Leah L. Doss 

Gen. Mgr John A. Thompson 

Program Director Carolyn Mardis 

Chief Engineer John F. Cram 

WILD 

BIRMINGHAM— 1 945— MBS 

Frequency: 850 Kc Power: 10.000 Watts 

Owned C^er. By Pilot Bcstg. Corp. 

Address Essex House 

Phone Number 53-4977 



President George A. Mattison, Jr. 

Gen., Sta., Com Don D. Campbell 

News Service UP 

Rep H-R Representatives 

Program Director Charles White McGehee 

Sales Prom. Mgr J. B. Roberta 

Pub. Dir Mary Sue McWilliam 

Chief Engineer Ray Lowery 

WLBS 

BIRMINGHAM— 1946 

Frequency: 900 Kc. . . . .Power: 1000 Watts d. 

Owned-Operated By WLBS, Inc. 

Address 2I6V2 21st St.. N. 

Phone Number 54-2541 

President B. F. J. Timm 

Gen. Mgr Ed Rayfield 

Chief Engineer S. H. Strickland 

WS G N 

BIRMINGHAM— 1926— ABS 

Frequency: 610 Kc Power: SOOOd.; 1000 n. 

Owned-Operated Birmingham News Co. 

Business Address P. O. Box 2553 

Phone Number 4-3434 

Newspaper Affiliation Birmingham News 

News Service AP 

Transcription Service Thesaurus 

Air Time Full Time 

Representative. John Blair & Co. 

Membership NARTB, BAB 

Managing Director Henry P. Johnston 

Manager Sta. Operations Ray A. Furr 

Sales Manager Herbert Martin 

Prom.. Pub. Dir James Chenoweth 

Chief Engineer J. V. Sanderson 

WVOK 

BIRMINGHAM— 1947 

Frequency: 690 Kc Power: 50.000 Watts d. 

Owned-Operated By Voice of Dixie Inc. 

Business Address P. O. Box 2468, 

Phone Number 6-2924 

Air Time Daytime 

News Service UP 

Transcription Service Capitol 

Representative Radio Reps.. Inc. 

Membership NARTB 

Pres.. Gen. Sta. Mgr Iralee W. Benns 

Com. Sales Prom. Mgr William J. Brennan 

Chief Engineer William J. Brennan 

WEBJ 

BREWTON— 1947— MBS-KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Brewton Bcstg. Co. 

Phone Number 1000 

News Service AP 

Transcription Service SESAC, Capitol 

Representative Dora-Clayton 

Pres.. Gen. Mgr W. Enunett Brooks 

Commercial Manager C. E. Land 

Progrcun Director Boiling Brooks 

Chief Engineer R. D. Craig 



318 



ALABAMA 



WRAG 

CARROLLTON— 1951^KBS 

Frequency: 590 Kc Power: 1000 Watts d. 

Owned-Oper. By ... . Pickens Covmty Bcstg. Co. 

Address CarroUton 

Phone Number . 2364 

News Service UP 

Transcription Service World 

Co-Owners Roth E. Hook, W. E. Farrar 

Gen., Comm. Mgr Wilton H. Beaver 

Program Director Peggy Lowe 

Chief Engineer. ... Herb Guthrie 

WKLF 

CLANTON— 1947— KBS 

Frequency: 980 Kc Power: 1000 Watts d. 

Owned-Operated By . . Southeastern Bcstg. Co. 

Bus.-Studio Address P. O, Box 110 

Phone Number 448 

News Service AP 

Transcription Service World 

Representative Thomas F. Clarke 

Membership BAB 

President Dr. J. Kelley Robinson 

Gen.-Stdtion-Pub. Mgr Robert B. Taber 

Program Director Helen Parrish 

Chief Engineer Lester Carter 

WFMH 

CULLMAN— 1950 

Frequency: 1300 Kc Power: 1000 Watts d. 

Owned-Operated By ... . The Voice of Cullman 

Address 206 Second Ave. E. 

Phone No 910 

News Service AF 

Transcription Service . . Associated & Thesaurus 
Pres., Partner, Gen. Mgr B. C. Eddins 

WKUL 

CULLMAN— 1946— MBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Cullman Bcstg. Co. 

Bus., Studio, Trans. Address P. O. Box 211 

Phone Number 864 

News Service UP 

Pres., Gen. Mgr Hudson C. Millar, Jr. 

Program Director Ralph Maim 

Chief Engineer Arthur Bachmonn 

WHOS 

DECATUR— 1948 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned-Operated By . . No. Alabama Bcstg. Co. 

Business-Studio Address 212 Jackson St. 

Newspaper Affiliation Decatur Daily 

Phone Number 991-992 

Air Time Sunrise-Sunset 

News Service tJP 



Partners Barrett C. Shelton, John J. Jones 

Gen., Comm. Mgr Louis C. Blizzard 

Pgm. Dir Bill Williams 

Prom. Mgr Jim Fonts 

Chief Eng Alvin Millwood 

WMSL 

DECATUR— 1935— KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Tennessee Valley 

Bcstg. Co. 

Address 703 Bank St. 

Phone Number 802-803 

News Service AP 

Transcription Service World 

Membership NARTB 

Pres.. Gen. Mgr Frank Whisenant 

Comm., Prom., Pgm. Dir Robert E. Gleason 

Chief Engineer . Garlan Sandlin 



WXAL 



DEMOPOLIS— 1947— MBS-KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Demopolis Bcstg. Co. 

Business Address P. O. Box 261 

Phone Number 400 

News Service AP 

Transcription Service Thesaurus 

Pres., General Manager W. M. Jordan 

Commercial Manager Henry J. Bley 

Pgm. Dir A. A. Caldwell 

Chief Engineer W. M. Jordan 



WAGF 



DOTHAN— 1932— NBC 

Frequency: 1320 Kc Power: 1000 Watts 

Dwned-Operated By Dothan Bcstg. Co. 

Address 2041/2 E. Main Street 

Phone Number 2-9100 

Air Time 6 a.m.-ll p.m. 

News Service AP 

Transcription Service World 

Representative Joseph Hershey McGillvra 

Membership NARTB 

General Manager Julian C. Smith 

Comm. Mgr Fred C. Moseley 

Program Director J. Arthur Creamer 

Chief Engineer John T. Hubbard 



WDIG 



DOTHAN— 1947— ABC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Houston Bcsters. 

Business-Studio Address 107 E. Adams St. 

Phone Number 3-4100 

Nows Service • • W 

Representative . • • • • Cummings, Reiner 

Pres., Gen. Mgr Jess Swicegood 

Prog. Dir Earl Hutto 

Chief Engineer Charles Lowshe 



319 



ALABAMA 



WOOF 

DOTHAN— 1948— KBS 

Frequency: 560 Kc Power: 5000 Watts d. 

Owned-Operated By . . . . Dowlander Bcstg. CJo. 

BvLsiness-Studio Address 110 So. Foster 

Phone Number 2-5600 

News Service UP 

Transcription Service Keystone & SESAC 

Representative Thomas F. Clark 

Membership NARTB 

President R. A. Dowling. Jr. 

General Manager Agatha Gay 

Commercial Manager Gus Cotter 

Chief Engineer Sol Azar 

WIRB 

ENTERPRISE— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. .The Wiregrass Bcstg. Co. 

Business Address Enterprise 

Phone Number 30 

News Service AP 

Transcription Service World 

Gen. Mgr R. E. James 

Com. Mgr Fred S. Watson 

Chief Engineer E. E. Vinson 

WULA 

EUFAULA— 1948— MBS— KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Ala.-Ga. Bcstrs., Inc. 

Business-Studio-Trans. Address Radio Bldg. 

Phone Number 745 

Air Time 5 ajn.-ll p.m. 

News Service UP 

Membership NARTB, BAB 

Owner Edward P. Fussell 

Co-Owner J. B. Fussell 

Station Mgr Charles B. Gilmore 

Chief Engineer Hugh G. Chastain 

WWWF 

FAYETTE— 1949— KBS 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned Operated By.Bankhead Bcstg. Co., Inc. 

Address Jasper 

Phone Number 23462 

News Service UP 

President W. W. Bankhead 

General Manager James Reeese 

Chief Engineer Don Moore 

WJOI 

FXORENCE— 1946— ABC- ABS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Florence Bcstg. Co.. Inc. 

Address 850 S. Court St. 

Phone Number 2608 



Pres.. Gen.-Sla. Mgr Joe T. Van Sandt 

Commercial Manager Harry Hearst 

Sales Prom. Mgr Virginia Grey 

Program Director Don E. Spry 

Publicity Director Tom York 

Chief Engineer Paul Shannon 

WOWL 

FLORENCE— 1945— KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By ... . Radio Muscle Shoals, Inc. 

Bus. Add Box 834 

Phone Number 42 

News Service AP 

Air Time Full Time 

Representative. . .Rambeau and Dora Clayton 

Membership NARTB 

President, Gen. Mgr Richard B. Biddle 

Asst. Gen. Mgr James L. Garrett 

Commercial Manager Dora M. Biddle 

Sales Prom. Mgr Ruth Adams 

Program Director Charles Welch 

Publicity Director Dick Biddle 

Chief Engineer Lawrence Rohling 

WFPA 

FT. PAYNE— 1950 

Frequency: 1400 Kc Power: 250 watts 

Owned-Oper. By George Gothberg's 

Community Bdcstg. Co. 

Address 102 So. Gcnilt Ave. 

Phone Number 850 

News Service . AP 

Transcription Service World 

Membership NARTB 

President George Gothberg 

Gen. Mgr Jerry Carr 

Chief Engineer Edward Pierce 

WZOB 

FT. PAYNE— 1950 

Frequency: 1250 Kc Power: 1000 Watts d. 

Owned-Operated By Glenn M. Gravitt 

Address P. O. Box 255 

Phone Number 1096 

News Service UP 

Transcription Service Thesaurus 

General Manager Glenn M. Gravitt 

Comm., Sales Prom. Mgr John B. Gravitt 

Chief Engr Jess R. Moore 

WETO 

GADSDEN— 1950 

Frequency: 930 Kc Power: 1000 Watts d. 

Owned-Operated By Gadsden Radio Co. 

Address 722 S. 12th St. 

Phone Number 69201 

News Service . AP 

Transcription Service Capitol 



320 



• • • 



ALABAMA 



• • • 



Representative McGillvra 

Partner, Gen. Mgr Edwin H. Estes 

Partner Gary L. Graham 

Commercial Manager Morton Lloyd 

Program Director Ray Estes 

Chief Engineer Calyin C. WilUamson 

WGAD 

GADSDEN— 1947— ABC— ABS 

Frequency: 1350 Kc. 

Power: 5000 Watts d.. 1000 n. 

OwnedOper. By Coosa Bcstg. Co., Inc. 

Address Philipson Bldg. 

Phone Number 5641. 5642 

News Service UP 

Membership NARTB. BAB 

Pres., Gen.-Comm., Sales 

Prom. Mgr Curtis DeLamar 

Prog., Pub. Director June DeLamar 

Chief Engineer Halley D. Williams 

WGWD 

GADSDEN— 1928— NBC 

Frequency: 570 Kc Power: 1000 Watte d. 

Owned-Oper. By Etowah Bdcstrs., Inc. 

Address Exchange Hotel Bldg. 

Phone Number Montgomery 2-5781 

News Service UP 

Representative Indie Sales 

Membership NARTB, BAB 

President G. W. Covington. Jr. 

Gen. Mgr Hugh Smith 

Chief Engineer W. G. Anderson 

W J B Y 

GADSDEN— 1928— NBC 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Gadsden Bcstg. Co., Inc. 

Address 108 Broad Street 

Phone Number 6-3381 

News Service . INS 

Representative Sears & Ayer 

President Bascom H. Hopson 

Gen.. Stot, Mgr., Prog. Dir Sterling Brewer 

Comm. Mgr Frank Aderholdt, Jr. 

Chief Engineer D. W. Bearden 

WGYV 

GREENVILLE— 1948— ABC-KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Greenville Bcstg. Corp. 

Business Address P. O. Box 227 

Phone Number 585 

Air Time 6 a.m.-10 p.m. 

News Service AP 

Transcription Service World 

Gen., Sta., Comm. Mgr W. H. MUler, Jr. 

Chief Engineer Jim Bell 

WGSV 

GUNTERSVILLE— 1950— KBS 

Frequency: 1270 Kc Power: 1000 WaUs d. 



Owned-Operated By Guntersville Bcstg. Co. 

Address P. O. Box 32 

Phone Number 4131 

News Service UP 

Transcription Service NBC, Thesaurus 

Membership NARTB 

President H. E. Moore 

Gen.. Sta., Comm. Mgr Edward Z. Carrell 

Program Dir., News Dir Ray McClendon 

Chief Engineer Lavelle Jackson 

WJBB 

HALEYVILLE— 1949— MBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Haley ville Bcstg. Co. 

Address P. O. Box 191 

Phone Number 389 

Air Time 6 a.m.-U p.m. 

News Service UP 

Representative Indie Sales 

President W. P. Tfaeelens 

Gen. Mgr C. H. Quick 

Prog., Pub. Dir Jack McNutt 

Chief Engineer Paul Kelly 

WERH 

HAMILTON— 1950 

Frequency: 970 Kc Power: 1000 Watts d. 

Owned-Operated By. Marion County Bcstg. Co. 

Phone Number 3481 

Air Time Sunrise-Sunset 

News Service AP 

Transcription Service Langworth 

Station Representative McGillvra 

Membership NARTB 

Pres., Gen. Mgr Hugh J. Fite 

Sta.. Comm., Prom. Mgr. . . . Raymond L. Hardin 
Chief Engineer Chester A. Christensen 

WJLD 

HOMEWOOD— 1942 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Johnston Bcstg. Co. 

Business Address Box 5767. Birmingham 

Phone No 54-3466 

News Service AP 

Pres.-Gen. Mgr George Johnston, Jr. 

Station Manager James Connolly 

Comm., Sales Manager Bill Borthwick 

Chief Engineer Maurice McKiimey 

W B H P 

HUNTSVILLE— 1937— MBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Wilton H. Pollard 

Bus.-Studio Address 318 W. CUnton, 

Phone Number 313 

Air Time 6 a.m.-ll p.m. 

President, Gen. Mgr WiUon V. Pollard 

Prog. Dir Kathryn Moore 

Chief Engineer James Potter 



321 



• • • 



ALABAMA 



• • • 



WFUN 

HUNTSVILLE— 1946— ABS 

Frequency: 1450 Kc Power: 250 Watts 

Owned Oper. By Huntsvllle Bcstg. Co., Inc. 

Phone Number 2424 

Air Time 6 o.m.-M. 

News Service UP 

Representative Sears & Ayers 

General Manager J. B. Fait. Jr. 

Sta. Mgr., Prog. Dir.. Chief Engr.John Garrison 

WHBS 

HUNTSVILLE— 1946— ABC 

Frequency: 1550 Kc Power: 5,000 Watts 

Owned -Oper. By. . .The Huntsvllle Times Co. 

Phone Number 2345 

Newspaper AlJiliation Huntsvllle Times 

News Service AP 

Representative Henry E. Cummings, 

Gill-Keefe-Pema 

Membership NARTB 

President Henry P. Johnston 

Station Manager John F. Neal 

Program Director William Meek 

Chief Engineer Victor Bcmkowski 

WPBB 

JACKSON— 1950— KBS 

Frequency: 1230 Power: 1000 Watts d. 

Owned-Operated By Jackson Bcstg, Co. 

News Service AP 

Representative Indie Sales 

Pres.. Gen., Comm. Mgr T. H. Gaillard, Jr. 

Program Director Charles Ballas 

Sales Prom. Mgr Guy R. Hester 

Chief Engineer John F. B. Yarns 

WWWB 

JASPER— 1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By.Bankhead Bcstg. Co., Inc. 

Business Studio Address Bankhead-Long 

Building 

Phone Number 23461 

News Service UP 

President W. W. Bankhead 

Gen. Mgr James E. Ruse 

Com. Mgr William C. Edgemon 

WRLD 

LANETT— 1944— ABC-KBS 

Frequency: 1490 Kc Pov/er; 250 Watts 

Owned-Operated By Valley Bcstg., Inc. 

Address P. O. Box 312. West Point, Ga. 

Phone Number 2-2771 

News Service AP 

Transcription Service Thesaurus 

Representative McGillvra 

Membership NARTB. BAB 

President j. C. Henderson 



General Manager C. Jim Murphy 

Program Director Aileen Love 

Chief Engineer Jay Lamb 

WJ AM 

MARION— 1951 

Frequency: 1310 Kc Power: 1000 Watts d. 

Owned-Operated By Neely Bcstg. Co. 

Address Marion 

Phone Number 7111 or 4881 

Transcription Service Capitol 

Membership NARTB 

News Service AP 

General Manager L. M. Neely, Jr. 

Station Manager Erie W. Hanna 

WABB 

MOBILE— 1948— ABC-MBS 

Frequency: 1480 Ec Power: 5000 Watts 

Owned-Oper. By . . . Mobile Press Register, Inc. 

Business Address 304 Government St. 

Phone Number 3-1551 

Air Time 6 a.in.-M. 

News Service UP 

Transcription Service World 

Representative Branham Co. 

President R. B. Chandler 

Executive V.P W. J. Hearin, Jr. 

Gen. Mgr Dewey H. Long 

Chief Engineer William H. Murphree 

WALA 

MOBILE— 1930— NBC 

Frequency: 1410 Kc Power: 5000 Watts 

Owned-Operated By Pape Bcstg. Co., Inc. 

Bus.-Studio Address 210 Government St. 

Phone Number 3-3756 

Air Time Full Time 

News Service AP 

Transcription Service Standard 

Representative Headley-Reed 

President W. O. Pope 

Exec. Vice-Pres H. K. Martin 

General Manager W. B. Pape 

Local Commercial Manager A. Treadway 

Program Director Al Homan 

Chief Engineer R. B. Hurley 



WKAB 



MOBILE— 1947 

Frequency: 840 Kc Power: 1000 Watts d. 

Owned-Operated By . . . Pursley Bcstg. Serrice 

Business-Studio Address Box 1306 

Phone Number 7-6345 

Air Time Local sunrise -local sunset 

Transcription Service SESAC, Langworth 

Representative Forjoe. Dora Clayton 

News Service AP 

Membership NARTB 

General Manager Louise P. Pursley 

Sta. Mgr., Pub. Dir R. H. Moore 



322 



ALABAMA 



Com. Mgr Herbert Johnson 

Sales Prom. Mgr Jim Smiht 

Program Director Mary L. Lemon 

Chief Engineer Gene Miller 

WKRG 

MOBILE— 1946— CBS 

Frequency: 710 Kc Power: 1000 Watts 

Owned-Operated By Giddens & Rester 

Bus.-Studio-Trans. Address Telegraph Rd. 

Phone Number 2-6789 

Air Time Unlimited 

News Service AP 

Transcription Service Lang-Worth 

Representative Adam J. Young, Jr. 

Membership BAB 

Gen., Station Mgr F. E. Busby 

Program Dir Edward K. Chapman 

Publicity Director Shirley Raster 

Chief Engineer F. E. Couey 

WMOZ 

MOBILE— 1952 

Frequency: 960 Kc Power: 1000 Watts 

Owned-Oper. By Edwin H. Estes and 

C. L. Graham 

Representative John E. Pearson 

General Mgr Edwin H. Estes 

WMFC 

MONROEVILLE— 1952 

Frequency: 1220 Kc Power: 250 Watts d. 

Owned-Oper. By Monroe Bdcstg. Co. 

Phone Number 1220 

News Service AP 

Transcription Service World 

Co-Owners William M. Stewart 

and Jimmy Faulkner 
Gen. Mgr George T. Shurden 

WAPX 

MONTGOMERY— 1947— ABC 

Frequency: 1600 Kc Power: 1000 Watts 

Owned-Operated By United Bcstg. Co. 

Business, Studio Address. ... 116 Catoma St. 

Phone Number 3-7569 

News Service AP 

Transcription Service Standard 

Representative Walker Co. 

Pres., Gen. Mgr Thomas E. Martin 

Station, Commercial Manager. .Hoke Williford 

Sales Promotion Manager Frank Dudley 

Program Director Louelle Thorpe 

Publicity Director Mary Rutherford Smith 

Chief Engineer Owen Lehr 

W C V 

MONTGOMERY— 1939— CBS 

Frequency: 1240Kc Power: 250 Watts 

Owned-Oper. By Capitol Bcstg. Co. 



Business-Studio Address Exchange Hotel 

Phone Number 2-5781 

News Service UP 

Representative O. L. Taylor Co. 

Membership NARTB 

President Oscar P. Covington 

General Manager Hugh M. Smith 

Commercial Manager Joe Petranka 

Sales Prom. Mgr O. M. Teate 

Program Director Walter Spiro 

Chief Engineer W. D. Weatherly 

WJ JJ 

MONTGOMERY— 1948— MBS 

Frequency: 1170 Kc. .Power: 10.000 Watts d.. 
1000 n. 

Owned-Oper. By Southern Bcstg. Co., Inc. 

Business-Studio Address. .115 V2 Commerce St. 

Transcription Service Thesaurus 

Representative Weed 

President Joseph G. Mathews 

Chief Engineer. A. Fred Wright 

WMGY 

MONTGOMERY— 1946 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned-Operated By Dixie Bcstg. Co. 

Business-Studio Address 4 S. Perry St. 

Phone 2-52« 

News Service • • "'^ 

Representative Forjoe & Co. 

President Dr. S. D- Suggs 

Gen.-Comm. Manager Thomas W. Sewell 

Sales Prom. Mgr Hugh Webb 

Program Director Dot Conway 

Chief Engineer John D. Lamar 

S F A 

MONTGOMERY— 1930— NBC 

Frequency: 1440 Kc Power: 5000 Watts d.; 

1000 Watts n. 
Owned-Oper. By .Montgomery Bcstg. Co., Inc. 

Business Address P. O. Box 1031 

Phone 8360 

News Service w* w 

Transcription Service world 

Representative "m ARtT B AB 

Membership xx Ip PHI 

Pres., Gen. Mgr "°^"1 V 

Station Mgr William W Hunt 

Nat. Sales Mgr ^^^,5-°^,^ 

Publicity Director Alice Mayfield 

Chief Engineer Cliff Shelkofsky 

W L A Y 

MUSCLE SHOALS— 1933— MBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned Oper. By. . .Muscle Shoals Bcstg. Corp. 



323 



it it 



ALABAMA 



• • • 



Bu&iness Address P. O. Box 220. Sheffield 

News Service UP 

Representative Devney & Co. 

President Frank M. Farris, Jr. 

General Mgr W. A. Reeyes, Jr. 

Program Director George Manush 

Chief Engineer Lynn V. McMoran 

WNPT 

NORTHPORT— 1951 

Frequency: 1280 Kc Power: 1000 Watts d. 

Owned-Oper. By W. Alabama Bdcstg. Co. 

Address P. O. Box 181. Tuscaloosa 

Phone Number Tuscaloosa 3311 

Transcription Service Lang-Worth 

News Service AP 

President W. P. Thielens 

Gen. Mgr T. H. Todd 

Prog. Dir James A. Thomson, Jr. 

WCRL 

ONEONTA— 1952 

Frequency: 1570 Kc Power: 250 Watts d. 

Owned-Oper. By... Blount County Bcstg. Serv. 

Phone Number 4871 

News Service UP 

Transcription Service Capitol 

Gen. Mgr E. Glenn Abercrombie 

Prog. Dir Annette Abercrombie 

W J H 

OPELIKA— 1940— MBS-KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned Oper. By. . . Opelika- Auburn Bcstg. Co. 
Bus.-Studio-Trans. Address. . .1400 Auburn Rd. 

Phone Number 712, 713 

News Service UP 

Transcription Service Thesaurus, World, 

SESAC 

Representative Indie Sales, Inc. 

Membership NARTB, BAB 

Station Manager John C. Cooper, Jr. 

Commercial Manager E. . Turk 

Program Director Keith E. Barze 

Publicity Director G. E. Snyder 

Chief Engineer John E. Smollon 

Consulting Engineer Claude Gray 

WPNX 

PHENIX CITY— 1952 

Frequency: 1270 Kc Power: 1000 Watts d. 

Owned-Oper. By Community Bdcstg. Co. 

Address 1900 McCann St. 

Phone Number 8-8787 

News Service AP 

President Ray M. Greene 

Exec. V.P. Ted Leeper 

Com- Mgr Lee BuUis 

Chief Engineer CoL Julius Vessels 



WELR 

ROANOKE— 1949 

Frequency: 1360 Kc Power: 1000 Watts d. 

Owned-Operated By J. W. Buttram 

Address 801 N. Main St. 

Phone 3811 

News Service UP 

Station Representative Clayton 

Pres., Sta., Comm. Mgr J. W. Buttram 

Program Director Richard Killebrew 

Chief Engineer Leveme Foster 

WWWR 

RUSSELLVILLE— 1949 

Frequency: 920 Kc Power: 1000 Watts d. 

Owned-Oper. By. . .Bankhead Bcstg. Co., Inc. 

Address Bankhead-Long Bldg., Jasper, Ala. 

Phone Number 647 

News Service UP 

President Walter W. Bankhead 

Gen. Mgr Hal Kirby 

Pgm. Dir.. Chief Engineer James W. Elliott 

WCRI 

SCOTTSBORO— 1950 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned-Operated By Pat M. Courington 

Address Box 394 

News Service AP 

Transcription Service '...World 

President Pat M. Courington 

Gen., Comm. Mgr Eaton P. Govan, Jr. 

Progrcnn Director Jo Anne Hale 

Chief Engineer James G. Wallace 

WGWC 

SELMA— 1946— CBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Dallas Broadcasters, Mc. 

Address P. O. Box 686 

Phone Number 2746 

Air Time Full Time 

Station Representative Hal Holman 

Membership NARTB 

President Oscar Covington 

Gen. Mgr. & Chief Engr...John F. Townshend 

Commercial Manager John Frazier 

Program Director Mrs. J. F. Townshend 

W H B B 

SELMA— 1935— NBC-KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Selma Bcstg., Inc. 

Business Address 209 Washington St. 

Phone Number 1233 

President B. H. Hopson 

Gen., Sta., Comm. Mgr Julien Smith, Jr. 

Program Director Mrs. Douglas Reynolds 

Chief Engineer W. D. Powers, Jr. 



324 



ALABAMA 



WFEB 

SYLACAUGA— 1944— MBS— KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Alabama Bcstg. Co. 

Business-Studio Address P. O. Box 358 

Phone Number 2-3281 

News Service UP 

Air Time 6 a.m.-l 1 p.nL. 

President E. E. Forbes, Sr. 

Comm., Sta. Mgr George W. Carr 

Chief Engineer Maurice Estes 

WMLS 

SYLACAUGA— 1948 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By . . Marble City Bcstg. Co., Inc. 

Business Address 1 1 Va W. Second St. 

Phone Number 2-4354 

Air Time 5:45 a.m.-Sunset 

News Service AP 

Representative Indie Sales 

Pres., Gen. Manager Curtis O. Liles, Ir. 

Commercial Manager Marion W. McEwen 

Prog., Pub. Dir Robert M. Duck 

Chief Engineer William D. Sneed 

WHTB 

TALLADEGA— 1945— MBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By . . . Voice of Talladega. Inc. 

Address Bemiston Highway 

Phone Number 2205 

Air Time Full Time 

News Service AP 

Transcription Service World 

Pres.. Gen.. Sta. Mgr R. A. Davidson 

Commercial Manager Myron T. Snoddy 

Program Director Elizabeth lean Holmes 

Chief Engineer Leon Lloyd 

WTBF 

TROY- 1947— MBS-KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Troy Bcstg. Corp. 

Address College Drive 

Phone Number 980-1 

News Service AP 

Transcription Service World 

Membership NARTB 

President Roy Crow 

Gen. Mgr Jess Jorden 

Commercial Mgr Robert Tolbert 

Chief Engineer Joe W. GUchrUt 

W J R D 

TUSCALOOSA— 1936— NBC 

Frequency: 1150 Kc Power: 5000 Watts d.; 

1000 Watts n. 
Owned-Oper. By Mrs. WUhehnina Doss 



Bus.-Studio Address 2216 Broad St. 

Phone Number 4484 

Air Time 5:30 ajn.-M. 

News Service UP 

Transcription Service World 

Representative Rambeau 

Membership NARTB 

Owner Wilhelmina Q. Doss 

Gen., Sta. Mgr Gene Tibbett 

Comm. Mgr Lehman Mayer 

Prog. Dir Roy McAllister 

Chief Engineer Dave Livingston 

WTBC 

TUSCALOOSA— 1946— MBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Tuscaloosa Bcstg. Co. 

Business-Studio Address City Hall Bldg. 

Phone Number 5523 

Transcription Service World 

Representative: Sears & Ayer 

General Manager Bert Bank 

WTUS 

TUSKEEGEE— 1952— KBS 

Frequency: 580 Kc Power: 500 Watts d. 

Owned-Oper. By Radio Tuskeegee, Inc. 

News Service UP 

President J. L. Youngblood 

Gen. Mgr J. A. Bowers 



NOW THAT 


YOU CAN 


HAVE THE 


BEST, 


W H Y B E 


SATISFIED WITH 


LESS? 


AP 



S25 



ARIZONA' 



Pop. April I, 195S (Est.) 789,000 — Total Housing Units 243,000 
ta///il/es April 1, 1933 (Est.) 210,000 — Stations in State 28 



K S U N 

BISBEE— 1933— MBS 
ARIZONA NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Carleton W. Morris 

Address P. O. Drawer C. Lowell Station 

Phone Number 9 

Studio-Transmitter Warren Rd. 

Transcription Service World, SESAC 

News Service UP 

Membership BAB 

Representative. Blair & Co. 

President Carleton W. Morris 

Gen., Sta.. Comm. Mgr Arlo Woolery 

Sales Promotion Manager Leo Bernard 

Program Publicity Director Ray Helgesen 

Chief Engineer John Harris 

KCLF 

CLIFTON— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Saguaro Bdcstg. Co. 

Address Box 528 

Phone Number 320 

News Service UP 

President Chet Darwin 

Gen. Mgr Pat Goolsby 

Chief Engineer Verne McKinley 

KCKY 

COOLIDGE— 1948— CBS 
ARIZONA NETWORK 

Frequency: 1150 Kc Power: 1,000 Watts 

Owned-Oper. By Gila Bcstg. Co., Inc. 

Address Roosevelt & Main Streets 

Phone Number 445I 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service SESAC 

Representative Forjoe & Co. 

President Louis F. Long 

Station Manager Bill Parady 

Commercial Manager Jim Brookbank 

Publicity Director Keith Delano 

Chief Engineer Earl Hickman 

KAWT 

DOUGLAS— 1946— NBC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Carl Morris 

Phone Number I73 

Transcription Service Capitol 

Station Representative Paul Raymer 

Membership NAB 

P'^^'dent ; ; Carleton w! Morris 

General Manager. Glenn B. Webber 



Program Director Ann Huxtable 

Chief Engineer Sy Winch 

KCLS 

FLAGSTAFF— 1950 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Saunders Bcstg. Co. 

Address 505 N. Beaver St. 

Phone Number 946 

Owner, Gen. Mgr Charles J. Sounders 

Chief Engineer Charles McNeall 

KGPH 

FLAGSTAFF— 1950 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Frontier Bcstg. Co. 

Address Weatherf ord Hotel 

Phone Number 51 or 65 

News Service AP 

Transcription Service Capitol 

Representative Forjoe 

Membership NARTB 

Pres., Comm., Sales Prom. Mgr. . . E. C. Phillippi 

General, Station Manager A. S. Holm 

Chief Engineer Alan J. Gardiner 

K W J B 

GLOBE~1938— NBC-ABS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Gila Bcstg. Co., Inc. 

Address p. O. Box 2343 

Phone Number 41 

News Service AP 

Transcription Service Thesaurus 

Representative Paul H. Raymer 

President Louis F. Long 

General Manager Paul Merrill 

Station Manager Willord Shoecraf t 

Comm., Sales Prom. Manager Eric Manola 

KGAN 

KINGMAN— 1949 

Frequency: 1230 Kc Power: 250 Walts 

Owned-Operated By J. James Glancy 

Business Address p. Q. Box 1208 

Phone Number Blue 462 

News Service UP 

President _ .J. J. Glancy 

Chief Engineer William Hinkle 

KTYL 

MESA— 1947 

Frequency: 1310 Kc Power: 1000 Watts d., 

500 Watts n. 

Owned-Oper. By Harkins Bdcstg. Co. 

Address P. O. Box 885 



326 



ARIZONA 



Phone Number 5737 

News Service UP 

Transcription Service Standard 

Gen. Mgr Dwight Horkins 

Commercial Manager Lorenzo K. Lisonbee 

Program Director Jack Harris 

Publicity Director Dick Gilbert 

Chief Engineer Ben Smith 

KNOG 

NCXJALES— 1948— CBS 

Frequency: 1340 Kc Power: 230 Watts 

Owned-Operated By Border Bcstg. Co., Inc. 

Address Nogales 

Phone Number 770 

News Service UP 

Transcription Service World 

Representative O'Connell 

President Robert Marcus 

General Manager Samuel Marcus 

Chief Engineer Benny Greenhaw 

KOOL 

PHOENIX— 1947 
CBS— RNA 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Operated By. . . .Maricopa Bcsters., Inc. 

Business-Studio Address Adams Hotel 

Phone Number Alpine 8-6421 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service Standard 

Representative George P. Hollingbery 

Membership NARTB 

President Gene Autry 

Gen.-Station Mgr Charles H. Garland 

Commercial Manager William Connelly 

Sales Prom. & Asst. Mgr Thos. Kelland 

Program Director Miles Reed 

Publicity Director Thomas Kelland 

Chief Engineer Miles L. Sheperd 

KIFN 

PHOENIX— 1949 

Frequency: 860 Kc Power: 250 Watts d. 

Owned-Operated By Western Bcstg. Co. 

Address P. O. Box 430 

Phone Number 3-6155 

News Service UP 

Transcription Service SESAC 

Station Representative Harlan Oakes 

Pres.. Gen. Mgr Frank P. Redfield 

Sta. Mgr., Prog. Dir Joe D. Alvarado 

Chief Engineer Edgar B. Pool 

K Y 

PHOENIX— 1922— MBS, Don Lee 

Frequency: 550 Kc... Power: 5000 d.; 1000 n. 
Owned-Oper. By KOY Bcstg. Co. 



Address 840 N. Central Ave., P. O. Box 

2671 

Phone Number 4-4144 

Air Time 24 hrs. wk. d.; 17 hrs. Sun. 

News Service UP 

Transcription Service World 

Representative John Blalr 

Membership NARTB, BAB 

Pres., Comm. Mgr John L. Hogg 

Gen.-Station Mgr Albert D. Johnson 

Prog., Pub. Director John R. Williams 

Chief Engineer Clifford R. Miller 

KPHO 

PHOENIX— 1943— ABC 

Frequency: 910 Kc Power: 5000 Watts 

Owned-Operated By 

Meredith Engineering Co.. Inc. 

Business-Studio Address 631 N. First Ave. 

Phone Number 4-7367 

News Service AP 

Transcription Service Associated 

Representative Petry 

Membership NARTB 

President .E. T. Meredith, Jr. 

Commercial Manager Charles Schlueter 

Program Director Francis Murphy 

Publicity Director Lee Kerry 

Chief Engineer George L. McClanathan 

PHOENIX— 1950 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Howard M. Loeb 

Address-Trans. Loc 2345 Buckeye Rd. 

Phone Number 4-8436 

Air Time 6:00 a.m.-12 M. 

News Service UP 

Station Representative Burn-Smith 

Gen., Sta. Manager, Howard M. Loeb 

Comm., Prom. Mgr Sheldon Engel 

Program, Publicity Director Bill Lewis 

Chief Engineer James E. GroU 

KRUX 

PHOENIX— 1947 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Radio Arizona Inc. 

Bus.-Studio Address 1441 N. First St. 

Phone Number 2-2371 

News Service • -UP 

Transcription Service Associated 

Owner, Gen. Mgr.. AUerton Cushman 

Station Manager Jack C. Goodsell 

Sales Manager Charles E. Schleuter 

Program Director Herman Ackerman 

Chief Engineer. MarviH Edwards 



327 



• • 



ARIZONA 



• • • 



K T A R 

PHOENIX— 1922— NBC-ARIZ. BCSTG. 

Frequency: 620 Kc Power: 5000 Wcrtti 

Owned Operated By KTAR Bcstg. Co. 

Business Studio Address. . .711 Heard Building 

Phone Number 4-4161 

Air Time 6 ajn.-M. 

News Service AP 

Trans. Ser Thesaurus. Standard, Capitol 

Representative Paul H. Raymer 

Membership NARTB 

Ch. of Bd John J. Louis 

Pres,. Gen. Mgr Richard O. Lewis 

Commercial Manager E. W. Harvey 

Sales Promotion Mgr Bob Pollard 

Program Director Rol Laughner 

Chief Engineer A. C. Anderson 



K Y C A 



PRESCOTT— 1940 
NBC-ARIZ. BCSTG. 

Frequency: 1490 Kc Power: 250 Watts 

OwnedOper. By Southwest Bcstg. Co. 

Business-Studio Address P. O. Box 1631 

Phone Number 244 

News Service AP 

Transcription Service Thesaurus, Capitol 

Representative Paul H. Raymer 

Pres., Gen.. Sta. Mgr Harold Ritter 

Program Director HoUis Hill 

Publicity Director Larry Kent 

Chief Engineer George Eitel 



K G L U 



SAFFORD— 1938— NBC-ABS 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Operated By Gila Bcstg. Co. 

Business-Studio Address 520 Main St. 

Phone Number 15 

Air Time Unlimited 

News Service AP 

Transcription Service World & Thesaurus 

Representative Paul H. Raymer 

President Louis F. Long 

General, Station Manager Paul Merrill 

Pgm.. Prod. Dir Lester McBride 

Comm. Sales Prom. Mgr.. . .Edward E. Furman 
Chief Engineer Geoffrey A. Lapping 



KCN A 



TUCSON— 1 946— ABC 

Frequency: 580 Kc Power: 5000 W. d.; 

500 W. n. 

Owned Operated By Catalina Bcstg. Cc. 

Business Studio Address Box 2348 

Phone Number 2-4664 

Air Time 5 a.m.-l a.m. 

News Service AP 

Representative Hollingbery 

Membership NARTB, BAB 



President Ersklne Caldwell 

Gen.. Sta. Manager Wayne Sanders 

Sales Manager Harry Chambers 

Prog.. Pub. Director William K. Rider 

Chief Engineer Tom Epperson 

KOPO 

TUCSON— 1947--CBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Old Pueblo Bcstg. Co. 

Business-Studio Add 115 W. Drachman St. 

Phone Number 4-0431 

Air Time 5 a.m.-l a.m. 

News Service AP 

Representative Forjoe & Co. 

Membership NARTB, BAB 

President Hctrold C. Tourea 

General-Station Manager E. S. Mittendori 

Commercial Mcmager S. J. Kossack, Jr. 

Sales Prom. Mgr Paul Plunkett 

Prod. Dir Cliff Stillinger 

Publicity Director Jane Abbott 

Chief Engineer Vernard Cimmioyotti 

KTKT 

TUCSON— 1949 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Radio Station KTKT 

Business-Studio Transmitter Add... 500 W. Elm 

Phone Number 4-1777 

Air Time 18 hours daily 

Transcription Service Standard 

Owner Thomas J. Wallace 

Chief Eng.. Asst. Mgr.. .Thomas J. Wallace, Jr. 
Program Director Dona Brown 

KT U C 

TUCSON— 1929— MBS-ARIZ. NET. 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Tucson Bcstg. Co. 

Business-Studio Address 900 E. Broodway 

Phone Number 2-3344 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service World, SESAC, 

Associated 

Representative John Blair 

Membership NARTB, BAB 

Pres. & General Manager Lee Little 

Business Manager Mac C. Matheson 

Sales Prom. Mgr George Bradley 

Program Director Pete Tufts 

Chief Engineer Cliff Livingston 

K VO A 

TUCSON— 1929— NBC-ARIZ. BCSTG. 

Frequency: 1290 Kc Power: 1000 Watts 

Owned-Operated By. .Arizona Bcstg. Co., Inc. 
Business-Studio Address . . . . 48 E. Broadway, 

P. O. Box 2911 
Phone Number 3-2555 



I 



• • • 



ARIZONA-ARKANSAS 



Air Time 4:55 a.m.-M. 

News Senrice AP 

Transcription Service Thesaurus, Capitol 

Representatiye Paul H. Raymer 

Membership NARTB 

General Managet R. B. Williams 

Business Mgr Harper M. Phillips 

Commercial Mgr John C. Underwood, Jr. 

Program Director Ben L. Slack, Jr. 

Chief Engineer Ray H. Holsclow 

KVNC 

WINSLOW— 1952 

Frequency: 1010 Kc Power: 1000 Watts d.. 

500 Watts n. 

Owned-Oper. By Gila Bdcstg. Co. 

Address P. O. Box 373 

News Service AP, INS 

Transcription Service .... Thesaurus, Standard 

Representative Raymer 

President L. F. Long 

Gen. Mgr O. E. Whelan 

Chief Engnieer Layman Streeter 

KSWB 

YUMA— 1951— LBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By . . . Southwestern Bcstg. Co. 

Address P. O. Box 1430 

Phone Number 3-8341 

Gen. Mgr James F. Cox 

Chief Engineer Don Peltz 



KYMA 

YUMA— 1950— MBS— ARIZ. NET. 

Frequency: 1400 Kc Power: 250 Y/atls 

Owned-Operated By KYMA. Inc. 

Address P. O. Box 671 

Phone 37841 

Air Time 6 a.m.-ll pjn. (7-11 Sun.) 

News Service UP 

Transcription Service World 

Representative John Blair 

Membership NARTB, BAB 

Pres., Gen., Sta. Mgr William B. Lindsey 

Comm., Sales Prom. Mgr Ted Burrell 

Prog., Pub. Director Bov Vache 

Chief Engineer Richard J. Smith 

K YU M 

YUMA— 1940— NBC-ABS 

Frequency: 580 Kc Power: 1000 Watts 

Owned-Operated By Yuma Bcstg. Co. 

Business Address 1901 E. 1st St. 

Phone Number 3-3305 

Air Time 5:30 a.m.-M. 

News Service AP, UP 

Transcription Service. . .Thesaurus & Standard 

Representative Paul H. Raymer 

Membership NARTB 

President R. N. Campbell 

Gen., Sta. Manager Ray C. Smucker 

Commercial Manager Roy L. Jorgensen 

Sales Prom. Mgr Bob Hansen 

Program Director Russ Siner 

Publicity Director Pat Carrick 

Chief Engineer Leavenworth Wheeler 



ARKANSAS 



Pop. April 1,1933 (Est.) 1,963,000 — Total Housing Units 380,000 
Families April 1, 1933 (Est.) 322,000 — Stations in State 43 



KVRC 

ARKADELPffiA— 1947— MBS-KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .ArkadelpUa Bcstg. Co. 

Business-Studio Address 506 Main St. 

Phone Number 789 

Air Time 6 a.m.-ll p.m. 

News Service AP 

Representative Hil F. Best 

President Cecil W. Cupp 

Gen., Sta., Comm. Mgr J. M. Moore 

Pgm., Prod. Pub. Dir Bill Deaton 

Chief Engineer Ray Burns 

KBTA 

BATESVILLE— 1950— MBS-KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By White River Valley 

Broadcosters, Inc. 



Bus., Studio,Transmitter Address. .. .Glenn St. 
& Lock & Dam Road, P. O. Box 255 

Phone 1112-1113 

Air Time. . .5 a.m.-ll p.m. (7 a.m.-ll p.m. Sun.) 
Newspaper Affiliation . Batesville News Review 

News Service AP 

Transcription Service Thesaurus 

President Jared E. Trevathan 

Vice Pres W. A. West 

Sec-y-Treas J. F. Higginbottom 

Com. Mgr Robert R. Blair 

Chief Eng I. Andrew Wright 

KLCN 

BLYTHEVILLE— 1921 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Operated By Harold L. Sudbury 

Phone Number 2093 

News Service AP 



S29 



ARKANSAS 



Membership . .NARTB 

Station Representative John E. Pearson 

Pres., Gen., Conmu Mgr Harold L. Sudbury 

Sales Promotion Manager J. T. Sudbury 

Program Director Carl Frame 

Chief Engineer Marion Skinner 

KAMD 

CAMDEN— 1946— MBS-KBS 
RAZORBACK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Camden Radio Inc. 

Address P. O. Box 5859 

Phone Number 6-5091-2 

Air Time Full Time 

News Service AP 

Transcription Serrice Associated 

Membership BAB 

President Walter E. Hussman 

General Manager Frank O. Myers 

Station, Commercial Manager. .Donald Cathey 

Sales Prom., Prog. Dir Callis Carter 

Chief Engineer Dorris C. Hunter 

KCON 

CONWAY— 1950— KBS 

Owned-Operated By Conway Bcstg. Co. 

Frequency: 1230 Kc Power: 250 Watts 

Address 903^/2 Front St. 

Phone Number 189 

Air Time 6 ajn.-ll p.m. 

Transcription Service SESAC, World 

News Service UP 

Pres.. Gen.. Sla. Mgr James E. Clayton 

Sales Promotion Mgr Charles Buice 

Program Director Muriel Cobb 

Chief Engineer Herman G. Stermer 

KAGH 

CROSSETT— 1951— NBC-KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Julian Haas 

Address 900 Main St. 

Phone Number 750 

News Service AP 

General Manager Julian Haas 

Program Director Al Shirley 

Chief Engineer Harry Bohm 

KDMS 

EL DORADO— 1950— KBS 

Frequency: 1290 Kc Power: 1.000 Watts d. 

Owned-Operated By KDMS. Inc. 

Address Randolph Hotel 

Phone Number _ ^ . 3-9190 

News Service UP 

Transcription Service Lang-Worth 

Representative Devney 

Prea.. Gen. Mgr David M. Segal 

Station Manager Virgil E. Stone 



Program Director Elizabeth P. Perdue 

Commercial Manager George S. Lanham 

Chief Engineer E. C. Gresham 

K E L D 

EL DORADO— 1935— ABC 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. .Radio Enterprises, Inc. 
Busineds-Studio Address. .Home Finance Bldg. 

Phone Number 3-6126 

Air Time Full Time 

News Service AP 

Transcription Service World 

Membership NARTB 

Pres.. Gen., Sta. Mgr W. N. McKinney 

Comm., Sis. Prom. Mgr J. R. Duerson 

Program Director Mrs. D. Pondrom 

Chief Engineer John Long 

KGRH 

FAYETTEVILLE— 1946— MBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By. . . Fayetteville Bcstg. Co., Inc. 

Business-Studio Address 922 Leverett St. 

Phone Number 2-2322 

Air Time 5:30 a.m.-ll:30 p.m. 

News Service AP 

Representative Walker 

Membership NARTB 

President Hayden Mcllroy 

Gen.-Sta.-Sls. Prom. Mgr Fred J. Stevenson 

Commercial Mgr Ed. Gideon 

Program Director Wallie Ingalls 

Chief Engineer Harold Lindsey 

KXJK 

FORREST CITY— 1949— KBS 

Frequency: 950 Kc Power: 1000 Watts 

Owned-Operated By. . .Forrest City Bcstg. Co., 

Inc. 
Address. ..Natl. Bank of East. Arkansas Bldg. 

Phone Number 950 

Air Time Daytime 

News Service AP 

Transcription Service World 

Pres., Gen. Mgr William Fogg 

Commercial Manager James Pearson 

Program Director Lloyd Denny 

Publication Director Larry Parker 

Chief Engineer Walter Smith 

KFPW 

FORT SMITH— 1930— CBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Tulsa Bcstg. Co. 

Business Address 2321 N. Albert Pike Rd. 

Phone Number 4105 

News Service AP 

Transcription Service Lang-Worth 

Representative Avery-Knodel 

Membership NARTB 



330 



ARKANSAS 



President John T. Griffin 

General Manager John Esau 

Station Manager James P. Walker 

Commercial Manager L. A. Blust 

Program Director H. Harlan Judkins 

Promotion Manager George Ketcham 

Chief Engineer Paul McCaslin 

KFSA 

FORT SMITH— 1947— ABC 

Frequency: 950 Kc Power: 1000 Watts d.. 

500 Watts n. 

Owned-Oper. By Southwestern Pub. Co. 

Business-Stu-'lo Address 920 Rogers Ave. 

Phone Number 29126 

Air Time 5:30 a.m.-ll p.m- 

News Service AP 

Representative John E. Pearson 

President Donald W. Reynolds 

Gen., Sta., Comm. Mgr Weldon Stamps 

Program Director Jerry Winner 

Chief Engineer Robert W. Piatt 

KWHN 

FT. SMITH— 1947— MBS-WESTERN 

Frequency: 1320 Kc Power: 5000 Watts 

Owned-Operated By . . . KWHN Bcstg. Co., Inc. 
Business-Studio Add. . .421-423 Garrison Ave. 

Phone Number 8967 

Air Time Full Time 

News Service AP 

Representative Rconbeau 

Secretary-Treasurer H. S. Nakdimen 

Sta. Dir., Comm. Mgr Parkmon R. Feezor 

Pgm.. Publ. Dir Glenn O'Neal 

Chief Engineer Bruce Dennis 

KHOZ 

HARRISON— 1946— KBS 
MBS-RAZORBACK-OZARK-ARK. 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By . . . Harrison Bcstg. Corp. 

Bus.-Studio Address Radio City Addition 

Phone Number 1240 

Air Time Full Time 

News Service UP 

Transcription Service Thesaurus 

President Roy Milum 

Gen., Sta. Mgr R. S. Wheeler. Jr. 

Comm., Sis. Prom. Mgr Mel Lynn 

Prog.. Prod., Pub. Dir Bruce C. Washburn 

Chief Engineer Fred E. Ward 

KFFA 

HELENA— 1941— KBS— MBS 

Frequency: 1360 Kc Power: 1,000 Watts 

Owned-Operated By Helena Bcstg. Co. 

Address 215 York St. 

Phone Number 4-2361 

News Service AP 



Transcription Service World 

Representative Continental Radio Sales 

Membership NARTB. BAB 

Pres., Gen. Mgr Sam W. Anderson 

Comm., Prom. Mgr. Byron Kearby 

Program Director Marion Sherrod 

Chief Engineer Earl Hodges 

KXAR 

HOPE— 1947— MBS-KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Hope Bcstg. Co. 

Business Address P. O. Box 138 

Phone Number 7-3601 

News Service r AP 

President A. H. Washburn 

Gen. Mgr., Chief Engineer L. B. Tooley 

Program Director Carroll A. Wynn 

KBHS 

HOT SPRINGS— 1952 

Frequency: 590 Kc Power: 1000 Watts d. 

Owned-Oper. By Resort Bdcstg. Co., Inc. 

Address 113 Third St. 

Phone Number 388 

News Service UP 

Transcription Service World 

President I. A. Cain 

Gen. Mgr Marvin Hull 

Chief Eng Clint Norman 

K W F C 

HOT SPRINGS— 1940— MBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. Spa Bcstg. Co., Inc. 

Business-Studio Address. . .819 Va Central Ave. 

Phone Number 412-3 

News Service AP 

Transcription Service Thesaurus 

President Walter E. Hussman 

General, Station Manager Patt McDonald 

Commercial Manager C. J. Dickson 

Program Director Jack Ridgeway 

Sis. Prom. Dir Ernest Watson 

Publicity Director Joyce Cook 

Chief Engineer Dolton Sanders 

K BT M 

IQNESBORO— 1930— MBS-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Regional Bcstg. Co. 

Address KBTM Building, Jonesboro 

Phone Number .5597-5598 

Air Time Full Tune 

News Service AP 

Transcription Service World 

Pres., Gen.. Sta. Mgr Joy P. Beard 



331 



ARKANSAS 



• • 



KNEA 

JONESBORO— 1950 

Frequency: 970 Kc Power: 1000 Watts d. 

Owned-Operated By Radio Jonesboro, Inc. 

Address Hotel Noble 

Phone Number 8381 

News Service UP 

Transcription Service Associated 

Representative Gill-Keefe & Perna. Inc. 

President R. H. Halbert 

General, Station Manager Dick Crone 

Commercial Manager Harold Gregson 

Program Director Neal Bunn 

Sales Promotion Manager Paul Barnett 

Chief Engineer Wesley Bell 

K A R K 

LITTLE ROCK— 1928— NBC 

Frequency: 920 Kc Power: 5000 Watts 

Owned-Oper. By. .Arkansas Radio & Equip. Co. 

Address Radio Ctr.. 114 E. Capitol Ave. 

Phone Number LD 99 

Air Time Full Time 

News Service AP. UP 

Transcription Service World 

Representative Edwa-d Petry 

Membership NARTB, BAB 

President T. H. Barton 



General Manager T. K. Barton 

Sta., Mgr., Prog. Dir Douglas J. Ramine 

Comm., Sis. Prom. Mgr A. C. Dowden 

Publicity Director Arnold M. Norman 

Chief Engineer Dan L. Winn 

KGHI 

LITTLE ROCK— 1927— ABC 

Frequency: 1250 Kc Power: LOOO Watts o.. 

500 Watts n. 

Owned-Operated By KGHI Bcstg. Service 

Address 306 W. 3rd St. 

Phone Number 27-9166 

Air Time Unlimited 

Station Representative . George P. Hollingbery 

General Manager S. C. THnsonhaler 

Commercial Mgr Kermit L. Richardson 

Program Director Barbara Amsler 

Chief Engineer V. O. Vondusen 

K L R A 

LITTLE ROCK— 1927— CBS 

Frequency: 1010 Kc Power: 10.000 Watts d.. 

5,000 Watts n. 

Owned-Oper. By Arkansas Bcstg. Co. 

Business-Studio Address P. O. Box 550 

Phone Number 2-5427-8 

Air Time Full Time 



^i-^i Nobody Yet Ever 
Tuned In a Watt- 




• At a boy, James Woft noted the power of 
»»eom riting from o teakettle's spout and went 
on to become world-fomous a* on inventor. 
The term "Waft" to indicate power derives 
from his 



We should know ... we have 10,000 
of them going out every day . . . push- 
ing our signal all over Arkansas. 

The folks in Arkansas don't know one 
watt from another . . . but they do 
know what station brings them — 

— CBS Radio programs 

— Johnnie Holmes, Farm Reporter 

— The Barnyard Frolic and other 

top Western entertainers 
— Merry-Go-Round and other 

top-rated DJ shows 
— and a host of other programs 



They further know what station has 
the only full-time News Department, 
with Mark Weaver, Gene Goss and 
Randy Gover to keep them posted on 
events. 

Local and national advertisers feel 
the same way about it. They bought 
more time in 1952 on KLRA than ever 
before in history! 



for tht complete 
KLRA ttory. ask 
any O. L. Taylor 
office 



r 



i 10,000 WATTS DAYTIME 
5,000 WATTS NIGHT 
1010 KC CBS RADIO 



332 





ARKANSAS 



Newspaper Afiiliation Arkansas Gazette 

News Serrlce AP, UP 

Transcription Service Standard 

Representative O. L. Taylor Co. 

Membership NARTB, BAB 

President I. N. Heiskell 

General Manager W. V. Hutt 

Sis. Prom. Mgr Robert Hicks 

Prog., Prod. Dir Harris Owen 

Publicity Director Robert Nestlebush 

Chief Engineer Kermit F. Tracy 

KT H S 

LITTLE ROCK— 1924 

Frequency: 1090 Kc Power: 50,000 Watts 

Owned By . . Times Pub. Co., Ltd., Shreveport. 
La. 

Operated By Radio Broadcasting, Inc. 

Business-Studio Address KTHS Bldg. 

Phone Number 1160-1 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service Lang-Worth 

Representative Branham 

Membership NARTB, BAB 

President W. H. Bronson 

General Manager B. G. Robertson 

Program Dir Jack Wolever 

Chief Engineer Cecil L. Suitt 

KVLC 

UTTLE ROCK— 1948 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operoted By. .Southwestern Bcttg. Co. 
Business-Studio 

Address . . . Southern Natl. Insurange Bldg. . . 

Phone Number 5-5321 

News Service UP 

Transcription Service Associated 

Representative McGillvra 

President R. M. Saxon 

General Manager Leonard Coe 

Comm., Sta. Manager Glen H. Robertson 

Sales Prom. Mgr James A. Gatens 

Program Manager Frederick H. Schmutz 

Publicity Director Ted Dobbs 

Chief Engineer Dale Mahurin 

KXLR 

LITTLE ROCK— 1946 
MBS-RAZORBACK 

Frequency: 1150 Kc Power: 5000 Watts d., 

1000 Watts n. 

Owned-Oper. By Ark. Airwaves Co. 

Business Address 217 E. Third St. 

Phone Number 2-2155 

News Service UP 

Transcription Service RCA* Thesauns 

Representative Pearson 

Membership NARTB 

President John F. Wells 



Gen., Sta. Manager Emil J. Pouzar 

Comm., Prom. Manager Melton Lancaster 

Prog., PubL Director Roy Nichols 

Chief Engineer Earl H. Butler 

KVMA 

MAGNOLIA— 1948— KBS-MBS 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned-Oper. By Magnolia Bcstg. Co. 

Business-Studio Address. .212 N. Jefferson St. 

Phone Number 630 

News Service AP 

Transcription Service World 

President Joe F. Rushton 

Gen., Sta., Comm. Mgr William M. Begley 

Chief Engineer Ray Wells 

KDAS 

MALVERN— 1951 

Frequency: 1420 Kc Power: 1000 Watts d. 

Owned-Operated By Malvern Bcstg. Co. 

Address Young Insurance Bldg. 

Phone Number 1584 

Transcription Service World 

Representative Devney 

Pres., Gen. Mgr David M. Segal 

Station Manager Robert Choate 

Comm. Mgr., Prog. Dir Ed Niehay 

Chief Engineer John R. Williams 

KENA 

MENA— 1950— MBS-KBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By R. B. Bell 

Address S. Rene St. 

Phone 878 

Transcription Service Standard 

News Service UP 

Representative Continental 

Owner Manager R. B. Bell 

Chief Engineer O. D. Frederick 

KNBY 

NEWPORT— 1949 

Frequency: 1280 Kc Power: 1000 Wotts d. 

Owned-Operated By Newport Bcstg. Co. 

Business Address Newport 

Phone Number 749 

News Service UP 

President Harold Sudbury 

Gen., Sta. Mgr Ray Dexter 

Commercial Mgr . .Gene Howe 

Chief Engineer ^ Anson Clark 

KOSE 

OSCEOLA— 1949— KBS 

Frequency: 860 Kc Power: 1000 Watts d. 

Owned-Oper. By Osceola Bcstg. Corp. 

Business Address P. O. Box 311 

Phone Number 860 



333 



ARKANSAS 



News Service AP 

Transcription Service World 

Membership NARTB 

President H. F. Ohlendorf 

General Manager Ted Woods 

Commercial Manager Betty G. Woods 

Program Diriector Hobson Daws 

Chief Engineer H. M. lones 

KDRS 

PARAGOULD— 1947— KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Daily Press, Inc. 

Business Address Box 491 

Phone Number 627 

Air Time 6 a.m.-lO p.m. 

News Service AP 

President Ted Rand 

General Manager Doyne F. Bateman 

Business Manager T. M. Seli 

Prog., PubL Director Russell Schwamb 

Chief Engineer Ted Porter 

KCLA 

PINE BLUFF— 1947 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By . . . Radio Engineering Service 

Business-Studio Address 2900 W. 28th St. 

Phone Number 1900 

Air Time 6 a.m.-l 1 p.m. 

News Service AP 

General Mgr Kenneth Kesterson 

Commercial Manager Clyde Martin 

Pgm. Dir., Chief Engineer Charles Penix 

K T N 

PINE BLUFF— 1934— MBS-KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By . . . Universal Bcstg. Corp* 

Address P. O. Box 957 

Phone Number 721 

News Service AP 

Transcription Service Thesaurus 

Pres.. Gen. Mgr.. Chief Engr B. J. Parrish 

Prom. Mgr R. W. Etter 

Program Director Lois Palmer 

KPOC 

POCAHONTAS— 1950 

Frequency: 1420 Kc Power: 1.000 Watts d. 

Owned-Operated By . . . Pocahontas Radio, Inc. 

Address P. O. Box 250 

Phone 500 

News Service UP 

Transcription Service World 

Representative Walker 

Gen. Mgr Adrian L. White 

Com. Mgr Hiram Mayo 

Prog. Dir Bill Nicholson 

Chief Engineer Ken Kennedy 



KXRJ 

RUSSELLVILLE— 1947— MBS-KBS 
RAZORBACK 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Valley Broadcasters, Inc. 

Address Russellville 

Phone Number 299 

News Service AP 

Owner, Gen., Sta. Mgr C. R. Home 

Commercial Manager L. L. Bryan 

Sales Prom. Mgr Don Sammons 

Pgm. Dir.. Chf. Engr.. W. C. McKenney 

KWCB 

SEARCY— 1951 

Frequency: 1300 Kc Power: 1000 Watts d. 

Owned-Operated By White County Bcstg. 

Co., Inc. 

Address P. O. Box 95 

Phone Number 1281 

News Service AP 

Transcription Service SESAC Thesaurus 

Representative Hil F. Best 

Membership NARTB 

Pres., Gen. Mgr Carl N. Dodd 

Sales Prom. Manager Don P. Jones 

Chief Engineer Homer Harris 

K U A 

SILOAM SPRINGS^1923— MBS 
RAZORBACK 

Frequency: 1290 Kc Power: 5,000 Watts d. 

Owned-Operated By KUOA, Inc. 

Business-Studio Address Siloam Springs 

Phone Number 77 

News Service UP 

Transcription Service RCA, Thesaurus 

Membership NARTB, BAB 

President John E. Brown, Sr. 

Exec. Vice-Pres Storm Whaley 

Com. Mgr William George 

Program Director Ralph Kennedy 

Chief Engineer Cecil E. Smith 

(See Page 156) 

KBRS 

SPRINGDALE— 1949— ABC 
RAZORBACK 

Frequency: 1340 Kc... Power: 250 Watts d., n. 

Owned-Operated By Southwest Pub. Co. 

Address Box 29 

Phone Number 2-2011 

Air Time 5:30 a.m.-ll p.m. 

News Service AP 

Representative Pearson 

President Donald W. Reynolds 

Gen. Mgr Roy G. Bowman 

Prog. Dir., Chf. Anncr Jerry Bldle 

Chief Engineer R. L. Stocklos 



334 



THE TALE OF TOPS IN RAdIO 

in 



'''**'«««a^5 CALIFORNIA 0».V.«^^°^' 



KUOA 

SILOAM SPRINGS 

POPULATION 240,000 

FAMILIES 70,000 

RADIO FAMILIES 60,000 

RETAIL SALES $145,000,000 
FARM INCOME $90,000,000 



KGER 

LONG BEACH 

LONG BEACH Ranks . . . 

40fh in Population 

30th in Home Furnishing Sales 

37th in Automotive Store Sales 

35th in Drug Store Sales 

39th in Total Retail Sales 

TOPS . . . 

In Power 

*Long Beach's 

Most Powerful Station 

TOPS . . . 

In Listeners 

*Most Listened to 

Long Beach 

Station 



HOME 

TULSA 
POPULATION 810,000 

FAMILIES 250,000 

RADIO FAMILIES 225,000 

RETAIL SALES $750,000,000 



SALES PER 
HOUSEHOLD 



$3,000.00 



In Coverage 
•Northwest Arkansas' 
Most Powerful Station 



In Popularity 

♦Celebrating 30 Years 

on the Air 



In Power 
♦Oklahoma's Most 

Powerful 
Independent Station 




In Sports 

*Tul$a Oilers 

Oklahomo Sooners 

University of TuJso 

Bosketball 




5000 WATTS EJICH 

i@real«r Coverage of Three Great Markets 



4^ 



^'»«IS OF THE H«E»'^ 



rt 



335 





On the Pacific Coast 
the PLUS is DON LEE 

The Don Lee Radio Network is the only Pacific 
Coast advertising medium that gives effective 
advertising coverage of all the metropolitan areas 
PLUS localized penetration of the many widely- 
separated "outside" markets! 

Low uniform day-and-night rates also make 
Don Lee the Coast's most economical buy — more 
homes delivered for each dollar invested ! 

Your Don Lee or Blair man has convincing proof 
of both these statements. Ask for it before you 
earmark another dollar to produce Pacific Coast 
sales — and be sure you get the Pacific Coast's 
PLUS value! 

Represented \uiiimall\ h\ John Blair <& Company 



The Saiion's iireaie\t 
ReKional Nei\iork 



DON LEE 



Y^^^r, 





ARKANSAS-CALIFORNIA 



KWAK 

STUTTGART— 1948 
MBS— KBS— RAZORBACK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By ... . Stuttgart Bcstg. Corp. 

Business Address Stuttgart 

Phone Number 2371 1 

Air Time Full Time 

News Service UP 

Transcription Service Standard, World 

President Beloit Taylor 

Gen.-Station Manager Melvin P. Spann 

Commercial Mgr Norman Biddulph 

Program Dir June Spann 

Chief Engineer Newbery 

Consulting Engineer John MuUaney 



KOSY 



TEXARKANA— 1951— MBS 

Frequency: 790 Kc Power: 1000 Watts d.; 

500 Watts n. 

Owned-Operated By Gateway Bcstg. Co. 

Address P. O. Box 1318 

News Service AP 

Transcription Service Thesaurus. Capitol 

Partners Dr. W. Decker Smith. Joe Davis 

General Manager Tom E. Dillahunty 



Commercial Manager . . . , Herman Cecil 

Program Director Peter C. Tripp 

Chief Engineer Chas. Mathis 

KRLW 

WALNUT RIDGE— 1951 

Frequency: 1320 Kc Power: 1000 Watts d. 

Owned-Operated By . . Southern Baptist College 

Address .Walnut Ridge 

Phone Number 980 

News Service UP 

Transcription Service Lang-Worth 

Representative Best 

President Dr. H. E. WilUams 

Program Director Bill Thornton 

Chief Engineer Leonard Ringle 

KWEM 

WEST MEMPHIS— 1947 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Oper. By KWEM Inc. 

Business-Studio Address 229 Broadway 

Phone Number 463 

News Service UP 

President William H. KeUer 

Com. Mgr Spencer Bedsole 

Chief Engineer Ed Beck 



CALIFORNIA 

Pop. April 1, 1953 (Est.) 11,330,000 — Total Housing Units 3,627,000 
Families April 1, 1953 (Est.) 3,325,000 — Stations in State 141 



KCNO 

ALTURAS— 1951 

Frequency: 570 Kc Power: 1000 Watts d. 

Owned-Operated By CONR Inc. 

Address P. O. Box 207 

Phone Number 2531 

News Service UP 

Transcription Service Standard, Capitol, 

SESAC 

Representative For joe 

Membership NARTB 

President Rowland H. Dow 

Comm., Prom. Mgr Philip N. Good 

Chief Engineer Wayne Powers 

KDIA 

AUBURN— 1949— KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By... Diamond H. Ranch Bcstrs. 

Business Address P. O. Box 992 

Phone 1078 

Air Time Full Time 

Representative William Hyers 

Pres., Gen. Mgr., 

Chief Engr Charles E. Halstead, Jr. 



KBIG 

AVALON— 1952 

Frequency: 740 Kc Power: 10.000 Watts 

Owned-Operated By John Poole Bcstg. Co. 

Address 6540 Sunset Blvd. 

Phone Number HE 3205 

Air Time Daytime 

News Service UP 

Transcription Service Capitol 

Representative Robert Meeker Associates 

Membership NARTB 

Pres., Gen., Sta. Mgr„ Chf. Engr John Poole 

Comm., Prom. Mgr Robert J. McAndrews 

Operations Manager Cliff Gill 

Program Director Alan Lisser 

KAFY 

BAKERSHELD- 1946— MBS-DON LEE 

Frequency: 550 Kc Power: 1000 Watts 

Owned-Operated By. . . .Bakersfield Bcstg. Co. 

Business-Studio Address 2013 Chester Ave. 

Phone Number 4-8421 

News Service UP 

Transcription Service Cairftol 

Representative W. S; Grant 



337 



it ir it 



CALIFORNIA 



• • • 



Memberihlp NARTB, BMB 

Preaident George B. Crome 

General Manager Sheldon Andenon 

Sta., Com. Mgr Naum Healy 

Sales Prom. Mgr Helen Smythe 

Pgm., Pub. Dir Jim McBride 

Chief Engineer T«d Fromlng 

KBIS 

BAKERSFIELD— 1950 

Frequency: 970 Kc Power: 1000 Watts 

Owned-Oper. By Marmat Bcstg. Co. 

Studio Address 957 Oak St. 

Phone .4-6093 

Air Time Full Tune 

Transcription Service Associated 

SESAC 

News Service AP 

Representative Oakes 

Membership NARTB, BAB 

Pres., Mgr Hal Brown 

Com.. Sales Prom. Mgr Franklin H. Wilbur 

Pgr., Pub. Dir Bob Dias 

Chief Engineer James L. Mattly 

KERN 

BAKERSFIELD— 1932-— CBS 

Frequency: 1410 Kc Power: 1000 Watts 

Owned-Operated By . . . McClatchy Bdcstg. Co. 
Businesa-Studio Address. .Elk's Club Building 

Phone Number 8-9431 

Air Time 6 o.m.-12 M. 

News Service AP 

Transcription Service Capitol 

Representative Paul H. Raymer 

Membership NARTB, BAB 

President Eleanor McClatchy 

Station Manager Walter Boiiuk 

Technician Luverne Shotto 

KERO 

BAKERSFIELD— 1946— NBC 

Frequency: 1230 Kc Power: 250 Watte 

Owned-Oper. By Kern County Bcstrs., Inc. 

Buslness-Studlo Address. .. .1420 Truxton Ave. 

Phone Number 44548 

News Service UP 

Air Time Full Time 

Transcription Service World 

Representative Avery Knodel 

Membership NARTB, BAB 

Pres., Gen. Mgr., Chief Engineer 

Gene De Young 

Commercial Manager Ed Umer 

Program Director Kenneth Croes 

Publicity Director Rod O'Hara 

KPMC 

BAKERSFIELD— 1 934— ABC 

Frequency: 1560 Kc Power: 1000 Watts 

>Rmed-Op«r. By Pioneer Mercantile Co. 



Address 307 E. 21st St. 

Phone Number 8-8157 

News Service UP 

Transcription Service Thesaurus 

Station Representative . . George P. Hollingbery 

President F. G. R. Schamblin 

General Manager L. A. Schamblin 

Pgm., Dir. Comm. Mgr C. C. Sturm 

Prom. Mgr., News Director P. R. Biermann 

Chief Engineer L. P. Jctrvls 

KWTC 

BARSTOW— 1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By.Mojave Valley Bcstg. Co. 

Business Address Box 697 

Phone Number 4001 

Air Time Full Tune 

News Service UP 

Transcription Service World 

Representative Donald Cooke 

President W. T. Brown 

Sta., Com. Mgr Harry S. White 

Program Director Jim Harvey 

Chief Engineer Don Hetzel 

KRE 

BERKELEY— 1923 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Central Calif. Bcstrs., Inc 

Address-Trans 601 Ashby Avenue 

Phone Number Ashberry 3-7715 

Air Time .... 6 a.m.-12M. 

News Service AP 

Membership NARTB, BAB 

Trcrascription Service Standard 

Pres., Gen. Sta. Mgr Arthur Westlund 

Comm., Prom. Mgr Don Hambly 

Program Director Les Avery 

KYOR 

BLYTHE— 1947— ABC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated Bcstg. Corp. of America 

Business-Studio Address Riverside 

Phone Number 2231 

President W. L. Gleeson 

KROP 

BRAWLEY— 1946— ABC 

Frequency: 1300 Kc lOOWatts d.. 250 n. 

Owned-Oper. By Bcstg. Corp. of America 

Address Del Rio Country Club 

Phone Number 1300 

Representative John E. Pearson Co. 

General Manager Fred Carr 

Station Manager John Chandler 

Program Director Lynn C. Thomas 

Chief Engineer Drew Walker 



338 



CALIFORNIA 



• • 



KBLA 

BURBANK— 1952 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Bdcstrs. of Burbcmk 

Address 11516 Oxnard St. 

Phone Number Sunset 2-1195 

News Service UP 

Transcription Service Lang- Worth 

President Gordon A. Rogers 

Gen. Mgr Robert S. Marshall 

Chief Eng Robert Skiles 

KiCO 

CALEXICO— 1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operoted By Charles R. Love 

Business Address P. O. Box 786 

Phone Number 918 

News Service AP 

President Charles R. Love 

General Mgr W. A. Geddes 

Comm. Mgr Don Gillette 

Chief Engineer James Cain 

KHSL 

CHICO— 1935— MBS 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operated Golden Empire Bcstg. Co. 

Address 336 Broadway 

Phone Number 237-8 

News Service UP 

Representative W. S. Grant 

Membership NARTB 

Pres./ Gen. Mgr Mickey McClung 

Station Manager M. F. Woodling 

Commercial Manager J. A. Pero 

Program Director Ed Parker 

Chief Engineer Russell B. Pope 

KXOC 

CHICO— 1949^CBS 

Frequency: 1150 Kc Power: 5000 Watts 

Owned-Oper. By KXOC Lac. 

Address-Trans Radio Lane 

Phone Number 1013 

Air Time FuU Time 

News Service UP 

Transcription Service Standard 

Representative Pearson, Western 

Membership BAB 

President Lincoln Dellar 

Gen., Sta., Comm. Mgr Donald J. Quinn 

Prog.. Prod., Pub. Dir. Neil Mclntyre 

Chief Engineer E. W. Berger 

KBMX 

COAUNGA— 1950— KBS 

Frequency: 1470 Kc Power: 500 d. 

Owned-Oper. By Pleasant Valley Radio Co. 



Address Box 715 

Phone 136 

Transcription Service SESAC 

News Service UP 

President Benjamin M. Bowman 

Gen., Sta., Comm. Mgr Rea B. Bowman 

KBUC 

CORONA— 1948 

Frequency: 1370 Kc Power: 1000 Watts 

Owned Radio Broadcasting, Inc. 

Business Address Box 368 

Phone Number 1370-1-2 

Air Time Full Time 

News Service UP 

Membership NARTB, BAB 

Representative McGillvra 

Pres., Gen. Mgr Elmer J. Bucknum 

Sta., Comm. Mgr Mary Bucknum 

Prom. Mgr.. Publ. Dir Chuck Ferguson 

Program Director Cliff Miller 

Chief Engineer George Farmer 

KCRE 

CRESCENT CITY— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Del Norte Bcstg. Co. 

Address Box 248 

Phone Number 3061 

News Service AP 

Transcription Service Standard, SESAC 

Pres., Gen. Mgr Robert E. Grey 

Business Mgr Peggy Burke 

KCHJ 

DELANO— 1951 

Frequency: 1010 Kc Power: 1000 Watts 

d. 

Owned-Oper. By Charles Herman Johnes 

Address P. O. Box 262 

Phone 8676 

Transcription Service SESAC 

News Service ^ 

Pres., Gen. Mgr., Chief Eng. .Charlo H. Johnes 
Program Director Jean J. Johnes 

KRDU 

DINUBA— 1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Radio Dinuba Co. 

Business-Studio Address 110 N. L. St. 

Phone Number 500 

News Service AP 

Pres., Gen., Sta. Mgr Egon A. Hafer 

Program Director Harold Sparks 

Chief Announcer Jim Bailey 

Chief Engmeer Russ Friend 



339 



CALIFORNIA 



KX 

EL CENTRO— 1927— MBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned Operated By Volradio Inc. 

Business Address South 4th Street 

Phone Number 1100 

Air Time Full Time 

News Service UP 

Newspaper Aiiiliotion . . Imperial Valley Pub. 

Co., Brawley News Pub. Co., Indio Date 

Palm 
Transcription Service Capitol, Standard, 

SESAC 

Representative Paul H. Raymer 

Membership NARTB 

President Paul A. Jenkins 

Gen., Sta. Mgr., Pub. Dir.. .Richard T. Sampson 

Commercial Manager Belle Hovey 

Prom. Mgr Marc Honan 

Program Director Robert Weaver 

Chief Engineer Norm Germani 

KHUM 

EUREKA— 1947— ABC-CBS 

Frequency: 1240 Kc... Power: 250 Watts d.. 

250 Watts n. 

Owned-Oper. By Carroll R. Hauser 

Address Vance Hotel 

Phone Number HiUside 2-5744 

Air Time 6 a.xn.-12M. 

News Service AP 

Transcription Service Capitol 

Representative Pearson, Western Radio, 

Tracy Moore 

Pres.. Gen.. Sta. Mgr Carroll R. Hcruser 

Commercial Mgr Frank M. Smith 

Program Director Verne Emmerson 

K 1 E M 

EUREKA— 1933— MBS 

Frequency: 1480 Kc Power: 5000 Watts 

Owned Opr. By. . , .Redwood Bdcstg. Co., Inc. 

Address Radio Center, E. Sixth St. 

Phone Number 3-1621 

News Service UP 

Representative John Blair 

Membership NARTB. BAB 

President, Manager Wm. B. SmuUin 

Commercial Manager Don Telford 

Sales Promotion Manager Robert Stach 

Program Director Paul Corbin 

Chief Engineer King Larry 

KDAC 

FORT BRAGG— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Mendocino Bcstg. Co. 

Address Box 616 

Phone Number 5671 



Air Time 7 a.m.-10 p.m. 

News Service AP 

Representative Forjoe 

Owner Edward Mertle 

Gen. Mgr., Chief Eng Craig N. Smith 

K A R M 

FRESNO— 1938— ABC 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Oper. By KARM 

Business-Studio Address. .1333 Van Ness Ave. 

Phone Number 4-2966 

News Service AP, INS 

Transcription Service Standard 

Representative Edward Petry 

Membership NARTB 

President Hattie Harm 

General-Station Manager .... Clyde F. Coombs 

Program Director Ed Ropolo 

Chief Engineer Elbert Dean 

K F R E 

FRESNO— 1937— CBS 

Frequency: 940 Kc Poyi^er: 50,000 Watts 

Owned-Oper. By Calif. Inland Bcstg. Co. 

Business-Studio Address. .T. W. Patterson Bldg. 

Phone Number 4-5001 

Air Time Full Time 

News Service UP 

Transcription Service World 

Representative Avery-Knodel 

Membership NARTB 

Pres., Owner Paul R. Bartlett 

Asst. Mgr„ Chief Engr Keith L. Mealey 

Sales Manager Frank D. Woody 

Director of Sis. Svce Harry H. Buram 

Program Director Ed J. Freeh 

KGST 

FRESNO— 1949 

Frequency: 1600 Kc Power: 1000 Watts 

Owned-Operated By. . .Delle Broadcasting Co. 

Address Farmer's Market 

Phone Number 6-6526 and 4-5459 

Air Time 6 a.m.-Sunset 

News Service UP 

Station Representative Forjoe & Co. 

Membership NARTB 

Commercial Manager Morris Mindel 

Program Dir Jeanne Backer 

K M J 

FRESNO— 192S— NBC 

Frequency: 580 Kc Power: 5000 Watts 

Owned-Operated By McClatchy Bcstg. Co. 

Business-Studio Address. .1515 Van Ness Ave. 
Phone Number 3-6277 



340 



* * CALIFORNIA * • 



Air Time Full Time 

News Service AP, UP 

Newspaper Affiliation McClatchy 

Transcription Service Associated 

Representative Paul H. Raymer 

Membership NARTB, BAB 

President Eleanor McClatchy 

Station Manager William J. Sanf ord 

Commercial Manager Coyle Chambers 

Program Manager Joe Tomes 

Sales Prom., Pub. Dir Ramsey Elliott 

Chief Engineer William N. Wallace 

KYNO 

FRESNO— 1947— MBS 

Frequency: 1300 Kc Powen 1000 Watts 

Owned-Oper. By Radio KYNO. The Voice 

of Fresno 

Address Hotel Fresno 

Phone Number 2-4163 

Air Time 5 o.m.-12M. 

News Service UP 

Representative Hollingbery 

Transcription Service Thesaurus 

Membership NARTB, BAB 

President Robert Schuler 

General, Sta. Manager L. E. Chenault 

Commercial Manager Leslie Daggett 

Program Director Leo Goldman 

Chief Engineer Bert Williamson 

KIEV 

GLEND ALE— 1932 

Frequency: 870 Kc Power: 250 Watts d. 

Owned-Operated By Cannon System, Ltd. 

Address L02 N. Glendale Ave. 

Phone Number Citrus 1-1133 

News Service UP 

President David H. Cannon 

General Mgr Cal Cannon 

Chief Engineer Charles N. Whitten. Jr. 

KNGS 

HANFORD— 1948 

Frequency: 620 Kc Power: 1000 Watts 

Owned-Operated By Hanford Sentinel & 

Journal 

Business Address P. O. Box 620 

Phone Number 620 

Air Time 5 a.m.-M. 

Newspaper Affiliation Hanford Sentinel, 

Hanford Journal 

News Service INS. UP 

Transcription Service Standard 

Representative O'Connell 

Gen. Mgr., Chief Engr Don C. Reeves 

Commercial Manager John Haslam 

Program Director Lloyd Chappel 



AP 



SELLS 



For stations and Sponsors — 



For instance . . . KLX 

''AP news is a top fac- 
tor in making KLX the 
most listened-to inde- 
pendent in America's No. 
7 market/' 

GLENN S. SHAW, 
Manager, 

KLX, Oakland, Calif. 




341 



In Los Angeles, 

Pick the Radio Station that 

Local Advertisers Pick 

KFWB 

980 ON THE DIAL 
5.000 WATTS DAY and NIGHT 

KFWB disc jockeys are primarily salesmen with large, 
loyal and faithful audiences, who will give your sales 
message sincerity and conviction. 

In this center of the motion picture, radio, television 
and phonograph recording industries, there is a steady 
stream of celebrity guests to the KFWB microphones 
to enhance the music programs that have built large 
and steady listening audiences. 

Ask the Branham man in your city for all the details. 

KFWB 

Leader for 28 Years in Southern California 
HARRY MAIZLISH — President 



342 



CALIFORNIA 



KFWB 

HOLLYWOOD— 1926 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Oper. By . . . KFWB Broadcasting Corp. 

Business-Studio Add 6419 Hollywood Blvd. 

Phone Number HE 5151 

Air Time Unlimited 

News Service UP, INS 

Station Representative Branham 

Pres., Gen., Sta. Mgr Harry Maizlish 

Commercial Manager Sydney Gaynor 

Business Manager Donn P. Davis 

Prog., Prod. Dir Dan Russell 

Publicity Director Red Doff 

Prom. Advtg. Dir Sydney Yallen 

Chief Engineer Harry Myers 

KG F J 

HOLLYWOOD— 1926 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Ben S. McGlashan 

Business-Studio Address 6314 Sunset Blvd. 

Phone Number Hillside 0201 

News Service UP 

Transcription Service Associated 

Owner Ben S. McGlashan 

General Manager Thebna Kirchner 

Chief Engineer Homer Obuchon 



KLAC 

HOLLYWOOD— 1946 

Frequency: 570 Kc Power: 5000 Watts d.. 

1000 Watts n. 

Owned-Operated By KMTR Radio Corp. 

Address 1000 Cahuenga Blvd. 

Phone Number HUdson 2-7311 

News Service INS, UP 

Representative Adam J. Young. Jr. 

Membership ^^^, 

President M. W. HaU 

Exec. V.P. & Sta.. Gen. Mgr.. . .Don Fedderson 

Commercial Manager Dave Lundy 

Program Director Charles Craig 

Publicity Director Leo G«»W 

Dir. of Engr R. W. Conner 

KREO 

INDIO— 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Bcstg. Corp. of America 

Address ^'^^^^^n 

Phone Number 6290 

Air Time 17 hrs. 

Representative Scott, Young 

Membership NARTB 

President WUliam L. Gleeson 



KAVL 

LANCASTER— 1950 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Antelope Bcstg. Co. 

Address P. O. Box 1192 

Phone 1000 

Air Time Full Time 

Transcription Service World, SESAC 

News Service UP 

Pres.. Gen. Mgr W. B. Carter 

Sta., Comm. Mgr H. L. Comstock 

Program Manager James Turner 

Chief Engineer James French 



KCVR 

LODI— 1946— KBS 

Frequency: 1570 Kc Power: 1000 Wcrtts d. 

Owned-Operated By Central Valley Radio 

Business Address P. O. Box 600 

Phone Number Lodi 8-0628 

News Service UP 

Transcription Service Standard 

Gen., Sta., Comm., Sales Prom. Mgr. 

Herbert W. Brown 

Program Director Marlene Faszer 

Chief Engineer George Sampson 



KFOX 

LONG BEACH— 1924 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Operated By. .Nichols & Warinner. Inc. 

Address 220 E. Anaheim Street 

Phone Number Long Beach 672-81 

News Service ,V,'^ 

Transcription Service Lang- Worth, World 

Representative l?""'??^? 

Pres.. Gen. Mgr.. Pgm. Dir Hal G. Nichols 

Promotion Manager Robert Lamb 

Comm. Mgr., Chief Engr L. W. McDowell 



KGER 

LONG BEACH— 1926 

Frequency: 1390 Kc Power: f.OOO Watt. 

Owned By. . .John Brown Schools of Cahf., Inc. 

Business-Studio Address 3745 Atlantic 

Phone Number 40-7907 

News Service ••• ^^ 

Transcription Service -V,',; ,®^^"" 

Representative ^'"-^"^^tf/p™ 

Membership • • • -NAR" 

President I>r. Joh- E. Brown 

General Manager Storm Whatiey 

Sta., Comm. Mgr.. Pgrm. Dir. 

Clinton H. Fowler 
Chief Engineer Luther Crumbaugh 



343 



CALIFORNIA 



KECA 

LOS ANGELES— 1929 

Frequency: 790 Kc Power: 5000 Watts d„ 

5000 Watts n. 
Owned-Oper. By. .. .American Bcstg. Co.. Inc. 
Address. .1539 N. Vine St.. HoUywood 28. Cal. 

Phone Number HUdson 2-3141 

Air Time Unlimited 

News Service AP, INS. UP 

Transcription Service Lang-Worth 

Representative Edward Petry 

President Robert E. Kintner 

Gen.. Comm. Mgr Amos T. Baron 

Sales Manager Matthew E. Barr 

Sales Prom. Mgr Merwyn Travis 

Publicity IMrector Virginia West 

Program Director Dresser Dahlstead 

Chief Engineer R. G. Denechaud 

K F A C 

LOS ANGELES— 1931 

Frequency: 1330 Kc Power: 5000 Watts 

Owned-Oper. By . . Los Angeles Bcstg. Co.. Inc. 
Business-Studio Address. 645 S. Mariposa Ave. 

Phone Number Dunkirk 4-1231 

Air Time Full Time 

News Service AP 

Transcription Service Associated 

Representative Boiling 

Membership NARTB. BMB 

Pres.-Gen.-Sta. Mgr Calvin J. Smith 

Program Director Howard Rhines 

Publicity Director Tom Dixon 

KFI 

LOS ANGELES— 1922— NBC 

Frequency: 640 Kc Power: 50.000 Watts 

Owned-Operated By. .Earle C. Anthony. Inc. 
Business-Studio Address. .141 N. Vermont Ave. 

Phone Number Dunkirk 2-2121 

News Service AP. UP 

Transcription Service Capitol. World 

Representative Henry 1. Christal 

Membership NARTB 

Pres., Gen. Mgr Earle C. Anthony 

Sales Prom. Mgr Ronnie Manders 

Commercial Manager Charles E. Hamilton 

Program Director Pat Kelly 

Publicity Director Mort Cook 

Co-Chief Engineers H. L. Blatterman. 

Curtis W. Mason 

K F V D 

LOS ANGELES— 1925 

Frequency: 1020 Kc Power: 5.000 Watts 

Owned-Operated By Standard Bcstg. Co. 

Business-Studio Add. 338 S. Western Ave. 



Phone Number Dunkirk 8-2345 

Air Time Daytime 

News Service AP, UP 

Representative McGillvra 

Membership BAB 

Pres.. Gen. Mgr Frank Burke, Jr. 

Comm.. Sta. Manager Vem Lindblade 

Pgm.. Pub. Dir Carl Brewster 

Chief Engineer Leonard Reeves 

K H J 

LOS ANGELES— 1922 
MBS-DON LEE 

Frequency: 930 Kc Power: 5.000 Watts 

Owned-Oper. By General Teleradio. Inc. 

Address 1313 N. Vine St.. Hollywood 

Phone Number HUdson 2-2133 

Air Time 6 a.m.-M. 

News Service AP, UP 

Representative John Blair 

Membership NARTB. BAB 

Pres.. Gen. Mgr Willet H. Brown 

Exec. Vice-Pres Ward D. Ingrim 

Vice Pres.. Sales Norman Boggs 

Sales Prom. Mgr H. H. Sonnenburg 

Program Director A. J. LaFrano 

Publicity Director Bud Coulson 

Chiel Engineer Robert Arne 



YOU AREN'T 
REACHING 

LOS ANGELES' MAJOR 

Negro Audience 

unless you're buying 
Hunter Hancock's 

"HARIEMATINEE" 




344 



CALIFORNIA 



KMPC 



LOS ANGELES— 1927 

Frequency: 710 Kc Power: 50,000 Watts d.; 

10,000 Watts n. 
Owned-Oper. By KMPC — Station of the 

Stars, Inc. 

Address 5939 Sunset Boulevard 

Phone Number HOUywood 9-5341 

Air Time 5:00 a.m.-M. 

News Service INS, UP 

Representative H-R Representatives 

Membership BAB 

President John Patt 

Gen. Mgr. & V.P Robert O. Reynolds 

V.P. & Asst. Gen. Mgr Loyd C. Sigmon 

Nat. Sales Mgr Charles Cowling 

V.P. in Chg. of Bests Mark Haas 

Dir. of Pub. Affairs John Baird 

Chief Engineer L. C. Sigmon 



K N X 



LOS ANGELES— 1924— CBS (RADIO) 
COLUMBIA PACinC 

Frequency: 1070 Kc Power: 50,000 Watts 

Owned By Columbia Bcstg. System, Inc. 

Operated By CBS Radio Division 

Business-Studio Address 6121 Sunset Blvd. 

Phone Number HOUywood 9-1212 

Air Time 5:25 a.m.-l:05 a.m. 

News Service AP. UP 

Transcription Service Lang-Worth 

Representative Radio Spot Sales, CBS 

Membership BAB 

General Manager William D. Shaw 

Sales Manager Edwin W. Buckalew 

Sales Prom. Mgr Sherril W. Taylor 

Program Director Robert Sutton 

Publicity Director Lloyd Brownfield 

Chief Engineer Les Bowman 



KPOL 



LOS ANGELES— 1952 

Frequency: 1540 Kc Power: 5000 Watts 

Owned-Oper. By ... . Coast Radio Bdcstg. Corp. 

Address 5087 Huntington Dr. 

Phone Number Capitol 1-6101 

News Service AP 

Transcription Service SESAC 

Membership NARTB 

President Hugh R. Murchison 

Gen. Mgr Forrest P. Wallace 

Com. Mgr Charles T. Hughes 

Chief Engineer Floyd Hall 



KRKD 



LOS ANGELES— 1927 

Frequency: 1150 Kc. .Power: 5000 d.; 1000 n. 

Owned-Oper. By Radio Bctrs., Inc. 

Business-Studio Address 541 So. Spring St. 



Phone Number TUcker 7111 

News Service AP, INS 

Transcription Service World, SESAC 

Membership NARTB 

President Frank P. Doherty 

General-Station-Comm. Mgr Ned Connor 

Publicity Director Doug Douglas 

Pgm. Dir.Chief Announcer Charles Clifton 

Chief Engineer Willis O. Freltag 



K M Y C 



MARYSVILLE— 1940— MBS 

Frequency: 1410 Kc Power: 1.000 Watts 

Owner-Oper. . Marysville-Yuba City Bcstrs., Inc. 

Business Address P. O. Box 631 

Phone Number 2-2396 

Air Time Full Time 

News Service AP 

Transcription Service World 

Representative W. S. Grant 

Membership NARTB, BAB 

President H. E. Thomas 

Gen.-Station Manager Joe D. Carroll 

Comm. Sales Prom. Mgr C. Greenman 

Program Director W. R. Cleveland 

Publ'city Director John Mayer 

Chief Engineer Loyd McQueary 

K Y S 

MERCED— 1936— MBS-DON LEE 

Frequency: 1480 Kc Power: 5000 Watts 

Owned-Operated By Merced Bcstg. Co. 

Business Address P. O. Box 717 

Phone Number 1430, 1804 

Air Time Full Time 

News Service UP 

Representative W. S. Grant 

Membership NARTB 

Pres., Gen. Mgr Mrs. Hugh McClung 

Station Manager Chorles H. Kinsley, Jr. 

Commercial Mgr A. J. Krisik 

Sales Prom. Mgr Edward Blakesley 

Publicity Director Stan Evans 

Chief Engineer Russell Pope 



KBOX 



MODESTO— 1951 

Frequency: 970 Kc Power: 1000 Watts 

Owned-Operated By Stanislaus County 

Bcstrs.Ine^ 

Address 1507 10th St. 

Phone Number 3-7756-7 

News Service AP 

Transcription Service Lang- Worth 

Representative Harlan Oakes 

Membership NARTB, BAB 

Pres., Gen., Sta., Comm. Mgr Milton Hibdon 

Sales Prom. Mgr Andrew White 

Program Director Roy J. Story 

Publicity Director Carl Groene 

Chief Engineer Paul Ferrelle 



345 



• • • 



CALIFORNIA 



• • • 



KMOD 

MODESTO— 1950— ABC 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By Radio Modesto, Inc. 

Address P. O. Box 941 

Phone 2-1051 

Air Time Full Time 

News Service AP 

Transcription Service World 

Representative Meeker (N. Y.). Moore 

(L. A.), Western Radio (Son Fran.) 

Pres., Gen., Sta. Mgr John H. Schacht 

Conun., Sis. Prom. Mgr Judd Sturtevant 

Pgm., PubL Dir Gene D'Accardo 

News Dir Gene D'Accardo 

Chief Engineer Pete Onnigian 

K T R B 

MODESTO— 1933 

Frequency: 860 Kc Power: 5000 d.; 1000 n. 

Owned-Operoled By KTRB Bcstg. Co., Inc. 

Address Norwegian Ave. 

Phone Number 3-0737 

Air Time 4:45 a.xn.-2 a »- 

News Service INS, UP 

Transcription Service Cole, Standard 

Representative W. S. Grant 

Membership NAB 

Pres.-Gen.-Station Mgr William H. Bates, Jr. 

Comm.. Sis. Prom. Mgr Lee Roddy 

Prog. Dir Don E. Lapan 

News Director Charlie McEwen 

Chief Engineer William H. Bates, Jr. 

KMBY 

MONTEREY— 1949 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Monterey Radio-TV Co. 

Business Address Hotel San Carlos 

Phone Number 2-4541 

President Kenyon Brown 

KXXL 

MONTEREY— 1952 

Frequency: 600 Kc Power: 500 Watts d. 

Owned-Oper. By S. A. Cisler 

Address p. Q. Box 1070 

News Service AP 

Transcription Service Standard, Thesaurus 

President S. A. Cisler 

Gen. Mgr James Oliver 

KWSD 

MT. SHASTA— 1947 

Frequency: 1340 Kc Power: 250 Watts d. 

Owned-Oper. By . . Shasta Cascade Bcstg. Corp. 

Address E. Alma Street 

Phone Number 2124 



Air Time 7 a.m.-lO p.m. 

News Service AP 

Transcription Service Thesaurus 

Station Representative. .Western, Continental, 
(E. Coast), Tracy Moore (L. A.) 

Membership NARTB 

General Manager Arthur Adler 

Station Manager David H. Rees 

Program Director ; . . .lola Huntingdon 

Chief Engineer Donald F. Keys 

KVON 

NAPA— 1947 

Frequency: 1440 Kc Power: 500 Watts 

Owned-Operated By Napa Bcstg. Co. 

Address P. O. Box 427 

Phone Number 6-2023 

Air Time 6:45 a.m.-10:45 p.m. 

News Service UP 

Transcription Service World 

Representative Forjoe 

Pres.. Gen. Mgr Luther E. Gibson 

Sta., Comm. Mgr Elmer L. Gibson 

Program Director Jack Daugherty 

Publicity Director Marion Devlin 

Chief Engineer Dave Wortman 

KSFE 

NEEDLES— 1952— KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Needles Bdcstg. Co. 

Address P. O. Box C-2 

Phone Number 1234 

News Service INS 

Transcription Service Thesaurus 

Partners B. J. Fitzpatrick and 

L. A. Newsome, Jr. 
Chief Eng Albert Lincoln 

K LX 

OAKLAND— 1922 

Frequency: 910 Kc Power: 5000 Watts 

Owned-Operated By Tribune Building Co. 

Business Studio Address Tribune Tower 

Phone Number GLencourt 1-0660 

Air Time 6 a.m.-M. 

Newspaper Affiliation Oakland Tribune 

News Service AP 

Transcription Service .... Standard, Thesaurus 

Representative Burn-Smith 

Membership NARTB, BAB 

President J. R. Knowland, Jr. 

Manager Milton L. Levy 

Publicity Director Jean Williams 

Chief Engineer Roswell S. Smith 

KROW 

OAKLAND— 1925 

Frequency: 960 Kc Power: 1000 Watts 

Owned-Operated By KROW, Inc. 

Address 464 19th St. 



346 



CALIFORNIA 



Phone Number TWinoaks 3-9600 

Air rime Ftill Time 

News Service AP, UP 

Transcription Service Standard 

Representative Roymer 

Membership NARTB, BAB 

President Sheldon F. Sackett 

General Manager J. G. Paltridge 

Commercial Manager Jack Grant 

Program Director Russ Coughlan 

Publicity Director Don Arlett 

Chief Engineer Harry Bartolomei 

KWBR 

OAKLAND— 1920 

Frequency: 1310 Kc Power: 1000 Watts 

Owned-Operated By. .Warner Bros. Radio, Inc. 

Eusiness-Studio Address 327 22nd St. 

Phone Number Higate 4-1212 

Air Time Unlimited 

News Service UP 

Representative Forjoe 

General Manager S. W. Warner 

Station Manager F. Wellincfton Morse 

Program Director Jeane K. Fisher 

Chief Engineer Paul Gregg 

KOCS 

ONTARIO— 1946 

Frequency; 1510 Kc Power: 250 Watts d. 

Owned-Operated By The Daily Report Co. 

Business-Studio Address 222 East "B" St. 

Phone Number 627-54 

Air Time Local sunrise — Local sunset 

News Service UP 

Transcription Service Capitol, SESAC 

Representative O'ConnelL Western 

President Mrs. Jerene Appleby Homish 

Sta. Mgr Mar jorie Rogers 

Chief Eng R. H. Rogers 



KMOR 



OROVILLE— 1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Oroville Bcstrs. 

Address P. O. Box 1032 

Phone Number 1340 

News Service UP 

Transcription Service Thesaurus 

Representative . . Ayres (S.F.), O'Connell (L.A.) 

President Joy C. Feamhead 

Gen., Comm. Mgr Herb D. Olson 

Sales Prom. Mgr Bill Talbitzer 

Chief Engineer George O'Brien 



KCMJ 



PALM SPRINGS— 1946— CBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By.. Palm Springs Bcstg. Co. 

Business Address Box KK 

Phone Number 2253 



Air Time Full Time 

News Service AP 

Representative Lee O'Connell 

Membership NARTB, BAB 

Pres., Gen. Mgr Joseph K Gamble 

Commercial Manager Ort J. Lofthus 

Program Director James Hadlock 

Chief Engineer Robert Harbison 

KIBE 

PALO ALTO— 1949 

Frequency: 1220 Kc Power: 1,000 Watts d. 

Owned-Oper. By James Blaine Rhodes 

Address 488 Cowper St. 

Phone Number Davenport 3-1341 

Air Time Daytime 

News Service AP 

Transcription Service Standard 

Membership NARTB 

Pres., Gen. Sta. Mgr Jay B. Rhodes 

Program Director Robert Seaman 

Chief Engineer WaUer Coleman 

KALI 

PASADENA— 1950 

Frequency: 1430 Kc Power: 1000 Watts d. 

Owned-Operated By . . . Consolidated Bcstg. Co. 

Business-Studio Address 758 E. Colorado 

Phone Number RY 1-7149 

News Service UP 

Transcription Service Associated 

Representative Harlan Oakes 

Pres.. Gen. Mgr Henry Fritzen 

Chief Engineer Harvey Fritch 

K W K W 

PASADENA— 1942 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By. . .Southern Calif. Bcstg. Corp. 

Address 800 Sierra Madre Villa 

Phone Number Ryan 1-6744 

Air Time , Unlimited 

News Service UP 

Representative Forjoe 

Membership NARTB, BAB 

President Marshall S. Neol 

Gen.-Station-Comm. Mgr William J. Beaton 

Pgm. Dir., Chief Anncr Bill Garr 

Chief Engineer Paul W. Sparge 

KXLA 

PASADENA— 1942 

Frequency: 1110 Kc Power: 10.000 Watts 

Owned-Operated By . . Pacific Coast Bcstg. Co. 
Business Address. . .1401 So. Oak Knoll Ave. 

Phone Number RYan 1-6991 

Air Time 24 hrs. daUy 

News Service AP 

Transcription Service World 

Membership BAB 



347 



CALIFORNIA 



President Gen. Sta. Mgr Loyal K. Kin^ 

Pgm. Dir Carl Saunders 

Publicity Dir Marian Atkinson 

Chief Engineer Jack Reader 

KPRL 

PASO ROBLES— 1946— MBS-KBS 

Frequency: 1230 Kc Power: 250 Walls 

Owned-Operated By Leslie Henry Hacker 

Business Studio Address. . .Radio Station KPRL 

Phone Number 204 

Air Time Full Time 

News Service AP 

Representative W. S. Grant 

Comm. Mgr., Pgm.. Pub. Dir. 

Bernard Schwartz 

Sales Prom. Mgr Dorothy Schwartz 

Gen. Mgr.. Chief Engineer .... Dale Schwartz 

KAFP 

PET ALUMA— 1950 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Warner Bros. 

Address Hotel Petaluma 

Phone Number 2-2799 

Transcription Service World, Capitol 

News Service UP 

Co-Owners S. W. Warner and 

Eugene Warner 

Gen. Mgr Wellington Morse 

Com. Mgr Howard Heggum 

Prog. Dir Jackie Lane 

KECC 

PITTSBURG— 1949 

Frequency: 990 Kc Power: 1000 Watts 

Owned Operated By KECC, Inc. 

Business Address 235 Railroad Ave. 

Phone Number 2-2964 

Air Time Unlimited 

News Service .UP 

Transcription Service World, Lang- Worth 

Representolive W. S. Grant 

General Mgr Mel D. Marshall 

Commercial Mgr John C. McFarland 

Chief Engineer M. R. Scott 

KPMO 

POMONA— 1947 

Frequency: 1600 Kc Power: 500 Watts 

Owned-Oper. By Valley Bdcstg. Co. 

Business-Studio Address 1240 E. Holt St. 

Phone Number Lycoming 2-1293 

News Service UP 

Partner Warner J. Sorenson 

Partner. Gen. Mgr. and 

Chief Eng Dean H. Wickstrom 

Prog. Dir Florence E. Wickstrom 

KTIP 

PORTERVILLE— 1946 



Frequency: 1450 Kc Power: 250 WatU 

Owned-Operated By J. F. Tlghe 

Business-Studio Address. .Newcomb & Grand 
Ave., P. O. Box 1312 

Phone Number 1450 

Air Time 6 ajou-lO p.m. 

News Service UP 

Transcription Service Thesaurus 

Representative Cook, Grant 

Membership NARTB 

Gen., Sta. Mgr Frank Robinson Brown 

Chief Engineer Allan Weaver 

News Editor Kenneth Clifford, Jr. 

KBLF 

RED BLUFF— 1946— LBS 

Frequency: 1490 Kc Power: 250 Wottt 

Owned-Oper. By Hal K. Shade 

Address Tremont Hotel 

Phone Number 880 

Gen. Mgr Bill Baumgarten 

Com. Mgr Gary Morono 

Chief Eng Don Reickling 

KVCV 

REDDING— 1936— MBS 

Frequency: 600 Kc Power: 1000 Watts 

dv/ned-Oper. By Golden Empire Bcstg. Co. 

Address Box 717, Merced 

Phone Number 1646 

Air Time Full Time 

News Service UP 

Transcription Service Standard 

Representative W. S. Grant Co. 

Pres., Gen. Mgr Mrs. Hugh McClung 

Station Manager Fred M. Stuelpnagel 

Commercial Manager H. E. McCarty 

Sales Prom. Mgr Ted Dooley 

Pgm., Prod. Dir Lyle Mathyi 

Publicity Director Charles Castor 

Chief Engineer Russ Pope 

KPRO 

RIVERSIDE— 1941 

Frequency: 1440 Kc Power: 1000 Watts 

Owned-Oper. By Broadcasting Corp. of 

America 

Business Address P.O. Box 987 

Phone Number Riverside 6290 

Studio-Transmitter 3401 Russell St. 

News Service AP, INS 

Transcription Service World, Capitol 

Representative Scott, Young 

President-General Mgr W. L. Gleeion 

KCRA 

SACRAMENTO--1945— NBC 

Frequency: 1320 Kc Power: 5000 W. d.; 

1000 W. n. 
Owned-Oper. By KCRA, Inc. 



348 



CALIFORNIA 



Business Studio Address 1010 Hth St. 

Phone Number Gilbert 2-0758 

Air Time 6 a.m.-12M. 

News Service UP 

Transcription Service World 

Representative Robert Meeker 

Membership BAB 

President-General Mgr Ewing C. Kelly 

Commercial Manager Jack Kehoe 

Station Mgr Howard J. Smiley 

Publicity Director Irma Davis 

Program Dir John Kuhlman 

Chief Engineer Herbert Hartman 



K F B K 

SACRAMENTO— 1922— ABC 

Frequency: 1530 Kc Power: 50.000 Watts 

Owned-Operated By. . .McClatchy Bcstg. Co. 

Business Studio Address 708 Eye St. 

Phone Number Gilbert 3-1745 

Air Time Full Time 

Newspaper Affiliation Sacramento Bee 

News Service UP, AP 

Transcription Service Thesaurus 

Representative Paul H. Raymer 

Membership NARTB 

President Eleanor McClatchy 

Gen., Sta. Mgr Keith B. Collins 

Comm., Sales Prom. Mgr Perry Nelson 

Publicity Director Louise Schultz 

Program Director Harry Warren 

Chief Engineer Stam Sronce 



KGMS 

SACRAMENTO— 1952 

Frequency: 1380 Kc Power: 1000 Watts d. 

Owned-Oper. By. . . .Capitol Radio Enterprises 

Address Hotel Senate^ 

Phone Number Hudson 1-3133 

News Service AP 

Transcription Service Capitol 

Partners Irving J. Schwartz, 

William S. George and Jack F. Matranga 
Chief Engineer Richard Hinz 



K R Y 

SACRAMENTO— 1937— CBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operoted By Harmco, Inc. 

Business-Studio Address .... Hotel Sacramento 

Phone Number Gilbert 3-2525 

News Service UP 

Transcription Service Associated 

Representative Avery-Knodel 

Pres., Gen. Mgr C. L. McCarthy 

Pgm. Dir John C. Ickes 

News Director Henry Thomley 

Chief Engineer William Karpisek 



KXOA 

SACRAMENTO— 1945— MBS 
DON LEE 

Frequency: 1470 Kc Power: 1000 Watts 

Owned-Oper. By Sacramento Bcstrs., Inc. 

Business Address P. O. Box 94 

Phone Number WAbash 5-2717 

News Service UP 

Represent J. E. Pearson, West. Radio Adv. 

Membership NARTB, BAB 

President Lincohi Dellor 

General Manager Robert W. Dumm 

Program Director Dean Seaton 

Cluef Engineer Ewald Berger 

KSBW 

SALINAS— 1947— MBS 

Frequency: 1380 Kc Power: 1,000 Watts 

Owned-Operated By Salinas Bcstg. Corp. 

Business Address P.O. Box 1651 

Phone Number 8071 

News Service AP 

Transcription Service Capitol 

Representatives Burn-Smith, Western 

Membership NARTB, BAB 

Gen., Sta. Mangaer John C. Cohon 

Commercial Manager W. M. Oates 

Publicity Dir Neal Edmondson 

Program Director Don Wells 

Chief Engineer Fred Begley 

KCSB 

SAN BERNARDINO— 1948 

Frequency: 1350 Kc Power: 500 Watts 

Owned-Oper. By Fred P. D'Angelo 

Business Address 770 Mill St. 

Phone Number 8-2245 

News Service AP 

Transcription Service Thesaurus, SESAC 

Representative Forjoe 

Gen., Sta.. Comm. Mgr Fred P. A'Angelo 

Sales Prom. Mgr Fred Hofschneider 

Pgm., Pub. Dir Ed Mundy, Jr. 

Chief Engineer Jim Trace well 

K FX M 

SAN BERNARDINO— 1929— MBS 

Frequency: 590 Kc Power: 1000 Watts 

Owned-Operated By Lee Bros. Bcstg. Corp. 

Business-Studio Address 512 Fifth St. 

Phone Number 4761 

Air Time 5:30 a.m.-M. 

News Service UP 

Transcription Service World 

Representative John Blair 

President J. Clifford Lee 

General Manager Gene W. Lee 

Com., Sales Prom. Mgr Paul H. Martin 

Program Dir E. W. Lee 

Publicity Dir Betty Iglai 

Chief Engineer George Ewing 



349 



CALIFORNIA 



KITO 

SAN BERNARDINO--1947— ABC 
PACIFIC REG. 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operated By KITO, Inc. 

Address 569 Fourth St. 

Phone Number 7807 

Air Time Unlimited 

News Service UP 

Transcription Service Capitol 

Representative Hollingbery 

Pres., Gen., Sta. Mgr J. J. Flanigan 

Commercial Manager Arnold Beniun 

Program Director Fred Reinhardt 

Chief Engineer Richard KUtzIng 

KRNO 

SAN BERNARDINO— 1948 

Frequency: 1240 Ec Power: 250 Watts 

Owned-Oper. By . . Western Empire Bcstrs., Inc. 

Address 990 Colton Ave 

Phone Number 8-2771 

Air Time Full Time 

News Service AP 

Representative Donald Cooke-Westem 

Membership BAB 

President, Comm. Mgr James W. Gerrard 

V.P., Gen., Sta. Mgr Norman H. Rogers 

Program Director Chuck Palmer 

Chief Engineer George W. Brock 

KCBQ 

SAN DIEGO— 1946-ABC 

Frequency: 1170 Kc Power: 5000 Watts d., 

1000 Watts n. 

Owned-Operated By Charles E. Salik 

Bus.-Studio Address P. O. Box 1629 

Phone Number Jackson 4103 

Air Time Unlimited 

News Service UP 

Transcription Lang-Worth 

Representative Avery-Knodel 

Membership NARTB, BAB 

Pres.,- Gen. Mgr Charles E. Salik 

Comm., Sales Prom. Mgr Graham H. Moore 

Publicity Manager Billye Tomlinson 

Program Director Harry Mitchell 

Chief Engineer Charles J. Sherburne 

K F M B 

SAN DIEGO— 1941— CBS 

Frequency: 550 Kc Power: 1000 Watts 

Owned-Oper. By Jack Wrather and 

Helen Alvarez 

Bus.-Studio Address Fifth & Ash Sts. 

Phone Number Main 2114 

Air Time 6 a.m.-M. 

News Service AP, UP 

Transcription Service Capitol, SESAC 

Representative The Branham Co. 



Membership NARTB 

Chairman of the Board John A. Kennedy 

General Manager Howard L. Chernoff 

Station Mgr Hobby Myers 

Program Dir Jerry Lee Pecht 

Executive Editor Paul W. White 

Publicity Dir Lisle F. Shoemaker 

Chief Engineer Thornton Chew 

K FS D 

SAN DIEGO— 1926— NBC 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operated By..Airfan Radio Corp. Ltd. 

Business-Studio Address U. S. Grant Hotel 

Phone Number Franklin 6353 

Air Time 6 a.m.-M. 

News Service INS 

Transcription Service World 

Representative Paul H. Raymer 

Membership NARTB, BAB 

President Thomas E. Sharp 

Manager John C. Merino 

Chief Engineer Leroy Bellwood 

KGB 

SAN DIEGO— 1926— MBS-DON LEE 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By Don Lee Bcstg. Syst. 

Address 1017 First Ave. 

Phone Number Franklin 6151 

Air Time 6 a.m.-M. 

News Service AP, UP 

Membership BAB 

Gen. Mgr Marion R. Harris 

Program Director Matt Long 

Chief Engineer Joe Kline 

KSDO 

SAN DIEGO— 1947 

Frequency: 1130 Kc Power: 5000 Watts d.; 

1000 Watts n. 
Owned-Operated By. . .San Diego Bcstg. Co. 
Business Studio Address. . .1029 Second Ave. 

Phone Number Main 2041 

Air Time Full Time 

News Service AP, UP 

Representative Pearson, Boiling, Stubbins 

Commercial Manager Norman Kay 

Program Director Vern Mihon 

Publicity Director Sonia Duzant 

Chief Engineer Vern Milton 

KSON 

SAN DIEGO— 1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Fred & Dorothy Rccbell 

Business Studio Address 630 F St. 

Phone Number Franklin 5175 

News Service AP 

Transcription Service Associated 

Representative Forjoe 



350 



CALIFORNIA 



Membership NARTB 

General Manager Fred Rabell 

Stotion Manager . .Dorothy Rabell 

Commercial Manager John Barrett 

Publicity Director Seymour Francis 

Chief Engineer Norman Burwell 

KGIL 

SAN FERNANDO— 1947 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owned-Oper. By. .San Fernando Va. Bcstg. Co. 

Business Address 4919 Van Nuys Blvd. 

Phone Number State 4-6291 

Air Time Full Time 

News Service AP 

Transcription Service Capitol 

Pres., Gen., Sta. Mgr F. J. Smalley. Jr. 

Commercial Manager Howard P. Gray 

Program Director Gene Morgan 

Chief Engineer Joy Rice 

KCBS 

SAN FRANCISCO— 1924— CBS 

Frequency: 740 Kc Power: 50,000 Watts 

Owned-Operated By . . . CBS Radio Division Inc. 

{Address Palace Hotel 

Phone Number YUkon 2-7000 

News Service AP. UP, INS 

Transcription Service Lang-Worth 

Representative CBS Radio Spot Sales 

Membership BAB 

President (CBS) Frank Stonton 

Vice-Pres. & Gen. Mgr Arthur Hull Hayes 

Promotion Mgr Evelyn Clark Deggendof er 

Program Director Pede Worth 

publicity Director William Cullenward 

Chief Engineer Alan Cormack 

K F R C 

SAN FRANCISCO— 1924— MBS 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Oper. By General Teleradio 

Business-Studio Address . . 1000 Van Ness Ave. 

Phone Number Prospect 6-0500 

Rir Time Unlimited 

News Service AP, UP 

Transcription Service World 

Representative John Blair 

Membership NARTB 

V.P.-Gen. Mgr William D. Pabst 

Commercial Manager Merwyn L. McCabe 

Sales Prom. Mgr.-Pub. Dir Dink Templeton 

Program Dir. -Prod. Mgr Mel Venter 

Chief Engineer E. G. Underwood 



K G 



SAN FRANCISCO— 1924— ABC 

Frequency: 810 Kc Power: 50,000 Watts 

Owned-Operated By American Bcstg. Co. 

Business Address 420 Taylor St. 



Phone Number Graystone 4-6565 

Air Time 6 a.m.-M. 

News Service AP, INS 

Transcription Service Standard, Capitol 

Representative Edward Petry 

Membership NARTB 

President (ABC) Aohexl E. Kintnei 

General Manager James H. Connolly 

Station Manager Paul T. Scheiner 

Sales Manager John Hansen 

Program Director Victor P. Reed 

Cldef Engineer A. E. Evoms 

K J BS 

SAN FRANCISCO— 1924 

Frequency: 1100 Kc Power: 1000 Watts d 

Owned-Operated By KJBS Bcstrs. 

Business Studio Address 1470 Pine St. 

Phone Number Ordway 3-4148 

Air Time 5 a.m.-Local Sunset 

News Service UP, INS 

Representative H-R Representatives 

Membership NARTB, BAB 

Gen. Mgr.-Sta. Mgr.. . Edwin P. Franklin 

Comm, Mgr Stanley G. Breyer 

Pgm. Dir.-Prod.-Pub. Mgr.. .Charles F.Pendleton 
Chief Engineer Roger Roberts 

KNBC 

SAN FRANCISCO— 1922— NBC 

Frequency: 680 Kc Power: 50.000 Watts 

Owned-Operated By National Bcstg. Co. 

Address 420 Taylor St. 

Phone Number GRoystone 4-8700 

Air Time Unlimited 

News Service AP, INS. UP 

Transcription Service Thesaurus 

Representative NBC Spot Sales 

Membership NARTB, BAB 

President (NBC) Frank White 

Gen., Sta. Mgr Lloyd E. Yoder 

Asst. Gen. Mgr George Greaves 

Commercial Manager Alfred W. Crapsey 

Advtg., Prom. Manager Dean Moxley 

News, Pub. Dir John Thompson 

Chief Engineer Curtis Peck 

KS A N 

SAN FRANCISCO— 1922 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Golden Gate Bcstg. Corp. 

Business Address 1355 Market St. 

Phone Number Market 1-8171 

Air Time 6 ajn.-M. 

Nt ws Service "*P 

Representative Western Radio Sales 

Membership NARTB 

President S. H. Patterson 

Gen.Sta.-Comm. Mgr Lee C. Mikesell 

Sales Prom., Pub., Pgm. Dir... Clint Sherwood 
Chief Engineer Norwood Patterson 



351 



FOR T 



"^m 



AND 



NORTHERN CALIFORNIA. 




TELEVISION CHANNEL 5 

Represented nstionally by the Katz Agency 

Affiliated with CBS and DuMont 

Television Networks 



• • CALIFORNIA * * 




RADIO 




miD 



Represented nationally by 
Headley-Reed Company 



VAN NESS at GREENWICH 

SAN FRANCISCO. CALIF 



KS F 

SAN FRANCISCO— 1925 

Frequency: 560 Kc... Power: 5000 Watts d.. 

1000 Watts n. 
Owned-Oper. By. .The Associated Bcstrs., Inc. 
Bus.-Studio Address . . Van Ness at Greenwich 

Phone Number Prospect 6-5100 

Air Time .6:15 a.m.-12:15 a.m. 

News Service INS, UP 

Transcription Service Standard; World 

Representative Headley-Reed 

Membership NARTB. BAB 

President Wesley I. Dunun 

Gen., Sta. Mgr Alan L. Torbet 

Com. Mgr Gary Garland 

Prom., Pub. Mgr Gene DeAlessi 

Program Dir Robert Hansen 

Dir. of Engineering A. E. Towne 

K Y A 

SAN FRANCISCO— 1926 

Frequency: 1260 Kc Power: 5000 Watts d., 

1000 Watts n. 

Owned-Operated By KYA, Inc. 

Business Studio Address Fairmont Hotel 

Phone Number DOuglas 2-2536 

News Service UP 

Representative George W. Clark 

President Elroy McCaw 

General Manager Jock Fearnhead 

Commercial Manager Ken Hildebrandt 

Chief Engineer Paul Beck 

KSJV 

SANGER— 1947 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Oper. By John Poole Bdcstg. Co. 

Business-Studio Address P. O. Box 247 

Phone Number Sanger 2501 

News Service TIP 

Transcription Service World 

Representative Lee O'Connell 

Membership NARTB 

President John H. Poole 

Gen.. Sta. Mgr David C. Camp 

Com. Mgr Dick Schunk 

Prog. Dir Walter K. Novell 

Publicity Dir Robert E. Ulrich 

Chief Engineer Russell C. Friend 

KEEN 

SAN JOSE-1947 

Frequency 1370 Kc Power 1000 Watts 

Owned-Operated By United Bcstg. Co. 

Business Studio Address Hotel De Ansa 

Phone Number Cypress 4-0344 

Air Time Full Time 

News Service UP 

Representative W. S. Grant 

President G^org* M. MardlUoa 



CALIFORNIA 



Genl. Mgr Floyd Fan 

Commercial Mgr Bob Blum 

Sales Prom. Mgr Liv Lanning 

Program Dir George Snell 

Publicity Director John Gardner 

Chief Engineer Bill Green 

KLOK 

SAN JOSE— 1946 

Frequency: 1170 Kc Power: 5000 Watts d. 

Owned-Operated By Valley Bcstg Co. 

Business Address P. O. Box 967 

Phone Number Cypress 3-3445 

News Service AP 

Representative Pearson 

President-Gen. Mgr E. L. Barker 

Commercial Mgr Richard E. Ryan 

Program Director Ruth Poindexter 

Chief Engineer Bill Cunningham 

KSJO 

SAN JOSE— 1946 

Frequency: 1590 Kc Power: 1000 Watts d., 

500 Watts a. 
Owned-Operated By. . .Santa Clara Bcstg. Co. 

Business Address P. O. Box 995 

Phone Number Cypress 3-8030 

Air Time Unlimited 

Newspaper Aifiliaion Les Gatos Times. 

Gilroy Dispatch 

News Service UP 

Transcription Service Standard 

National Sales Mgr Harold H. Hoffman 

President Patrick H. Peabody 

Gen.. Sta. Mgr Charles F. Mallory 

Comm., Sales. Prom.. Publ. Mgr. 

I. Earl Russell 

Pgm.-Prod. Dir Norman Paul 

Chief Engineer Edward W. Meece 

KXRX 

SAN JOSE— 1948 

Frequency: 1500 Kc Power: 1000 Watts 

Owned-Operated By San Jose Bcstg. Co. 

Address Box 167 

Phone Number Cypress 2-5080 

Studio-Transmitter Bayshore Hiway 

Air Time 24 hrs. 

News Service UP 

Representative Western Radio Sales. 

Tracy Moore 

President-Gen. Mgr Joe E. Levitt 

Sta.. Commercial Mgr Gordon Graham 

Program Director Frank G. Kilpatrick 

Chief Engineer Frank Glass 

KATY 

SAN LUIS OBISPO— 1949— ABC 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By KATY 

Address P. O. Box 700 



Phone Number 3171 

News Service UP 

Representative Western 

Membership N ARTB 

President Maynard Marquordt 

Sta., Comm. Mgr D. D. MacLeod 

Sales Prom. Mgr A. Laurent 

Program Director Marjorie Widman 

Publicity Director H. Break 

Chief Engineer S. G. Freshour 

K VEC 

SAN LUIS OBISPO— 1937 
MBS-DON LEE 

Frequency: 920 Kc Power: 1000 Watts d.; 

500 Watts n. 

Owned-Oper. By Christina M. Jacobson 

Business Address 851 Higuera St. 

Phone Number 1100-1 

Air Time Full Time 

News Service AP 

Transcription Service Standard 

Representative W. S. Grant 

Membership NARTB 

Pres.-Owner Christina M. Jacobson 

Gen., Sta. Mgr Les Hacker 

Commercial Manager Jack Wasson 

Sales Prom., Pub. Mgr Robert Wilton 

Program Director Ted Warner 

Chief Engineer Oscar Wilson 

KEAR 

SAN MATEO— 1947 

Frequency: 1550 Kc Power: 1000 Watta 

Owned-Operated By Bay Radio, Inc. 

Business-Studio Address 3 W. 37th Ave. 

Phone Number Fireside 5-4837 

News Service AP 

President Stephen A. Cisler 

General Manager George C. Atkinson 

Commercial Mgr Ray Barnett 

Program Director Douglas Pledger 

Chief Engineer Douglas F. Mariska 

KVSM 

SAN MATEO— 1946 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Oper. By Hugh H. Smith 

Business Studio Address . . . 279 Baldwin Ave. 

Phone Number Diamond 4-2541 

Air Time Local sunrise-local sunset 

News Service INS, UP 

Transcription Service Cole 

Representative Walker 

Membership NARTB, BAB 

President Hugh H. Smith 

General Manager Gilbert L. Bond 

Publicity Director Edith Hall 

Chief Engineer Merwyn F. Planting 



353 



• • • 



CALIFORNIA 



• • • 



KTIM 

SAN RAFAEL— 1947 

Frequency: 1510 Kc Power: 1000 Watts d. 

Owned-Operated By... Marin Bcstg. Co., Inc. 

Business Address 1117 Fifth St. 

Phone Number Glenwood 3-6880 

Newspaper Aiiiliation S. R. Independent 

)ournal 

News Service UP 

Representative Western Radio 

President Roy A. Brown 

Gen. Mgr., Chief Engr Hugh E. Turner 

Ccnunercial Manager Ralph De Wall 

Program Director David Bringham 

Publicity Director Edith Hale 

K V E 

SANTA ANA— 1926— MBS-DON LEE 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Operated By . . The Voice of the Orange 
Empire, Inc., Ltd. 

Business Address 105 E. 5th St. 

Phone Number Kimberly 3-8321 

Air Time Unlimited 

News Service UP 

Transcription Service Capitol. MacGregor 

Representative Pearson 

Pres., Gen. Mgr Ernest P. Spencer 

Station Manager Deane S. Long 

Conun.. Pub. Mgr Donner P. Spencer 

Sales Prom, Mgr Nancy Reynolds 

Program Director George M. Dewey 

Chief Engineer Stanley G. Guenther 

K D B 

SANTA BARBARA— 1921— MBS 
DON LEE 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Lincoln Dellar 

BuBiness-Studio-Transmitter Radio Square 

Phone Number 4131 

Air Time Unlimited 

News Service UP 

Transcription Service Standard 

Representative Western. Pea son 

Membership BAB 

President Lincoln Dellar 

General Manager Joe W. Benes 

Program Director Fred Hall 

Publicity Director Fred Wade 

Chief Engineer Robert Carter 

KIST 

SANTA BARBARA— 1946— NBC 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Radio KIST, Inc. 

Busineas Studio Address Balboa Bldg. 

Phone Number 3991 

t" ^'"® ....FuirTime 

News Service Up 



Transcription Service Thesaurus 

Representative George P. Hollingbery 

Membership BAB 

Pres.. Gen„ Sta., Pub. Mgr. . . Harry C. Butcher 

Commercial Manager James Blomfield 

Sales Promotion Mgr Michael J. McKeogh 

Program Director Mary Ann Casey 

Chief Engineer Ray Kubly 

K T M S 

SANTA BARBARA— 1937— ABC 

Frequency: 1250 Kc Power: 1000 Watts 

Owned-Oper. By . . News-Press Publishing Co. 
Business-Studio Address, .de la Guerra Plaza 

Phone Number 391 1 

Air Time Full Time 

Newspaper Affil. . . Santa Barbara News-Press 

News Service AP 

Transcription Service SESAC 

Representative Paul H. Raymer 

President Thomas M. Storke 

Vice-President Charles A. Storke 

Gen.. Comm. Mgr Al Albinger 

Sales Prom., Pub. Dir. Cliff Badger 

Program Director Ed Sprague 

Chief Engineer Leo De Cotmick 

KDON 

SANTA CRUZ— 1935 

Frequency: 1460 Kc Power: 5000 Watts 

Owned-Oper. By ... . Charles Blackwood Grant 

Business Address Box 1490. Salinas 

Phone Number 2-6464 

Air Time Full Time 

News Service UP 

Transcription Service World. Cole, Capitol 

Representative Forjoe 

Membership NARTB, BAB 

Gen. Mgr Charles B. Grant 

Station Mgr Anne Knowlton 

Sales Prom. Mgr. James Deering 

Pgm.-Prod.-Publ. Dir Orel Phillips 

Chief Engineer Omer Wright 

KSCO 

SANTA CRUZ— 1947 

Frequency: 1080 Kc Power: 1000 d.; 500 n. 

Owned-Operated By Radio Santa Crux 

Business Address P. O. Box 1080 

Phone Number 1080 

News Service AP 

Membership NARTB. BAB 

Transcription Service Standard, Thesaurus 

Mng. Part.-Sta. Mgr.-Chief Engr. 

Charles Vernon Berlin 

KCOY 

SANTA MARIA— 1947— ABC 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By ... News-Press Publishing Co. 



354 



CALIFORNIA 



Business-Studio Address 114 W. Cook St. 

Phone Number 5-2644 

Newspaper Affiliation . . Santa Barabara News 
Press 

News Service AP 

Transcription Service SESAC 

Representative Paul H. Raymer 

Station Manager W. A. Cook 

Program Director Louise Hapgood 

Ch'ef Engineer John D. Clowes. Jr. 

KSM A 

SANTA MARIA— 1947— KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Hagerman. Groom 

Address 510 W. Morrison 

Phone 5-2582 

Air Time 6:45 a.m.-M. 

News Service UP 

Transcription Service Thesaurus 

Partners. . .James M. Hagerman. John I. Groom 

Program Dir Anthony Kent 

Chief Eng Gale Brady 

KOWL 

SANTA MONICA— 1947 

Frequency: 1580 Kc Power: 5000 Watts d. 

Owned-Operated By KOWL. Inc. 

Address Pico at Ocean 

Phone Number Exbrook 4-6761 

Air Time Daytime 

News Service UP 

Representative George W. Clark 

Membership BAB 

P es.. Gen. Mgr Arthur H. Croghan 

Chief Engineer Robert Dze 

KSPA 

SANTA PAULA— 1948— KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. . .Santa Paula Bcstrs. Inc. 

Business-Studio Address Santa Paula 

Phone Number 940 

Pres., Gen. Mgr.. Ch. Eng C. Harvey Haas 

Prom.. Comm. Mgr Chas. Martin 

K S R 

SANTA ROSA— 1937 

Frequency: 1350 Kc Power: 1000 Watts 

Owned-Oper. By Finley Bcstg. Co. 

Bus.-Studio Address . . . Corner Fresno & Finley 

Phone Number 110 

Air Time Full Time 

News Service UP 

Representative W. S. Grant 

Membership NARTB 

President Mrs. Ruth Finley 

General-Station Manager Charles P. Scott 

Program. Publicity Director Al Pearson 

Chief Engineer Verne Hassett 



KROG 

SONORA— 1949— KBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Ken Randolph 

Business Address P. O. Box 996 

Phone Number 426 

Air Time Full Time 

News Service AP 

Transcription Service Standard, SESAC 

Owner. Gen. Mgr Ken Randolph 

Chief Engineer K. Jack Kreutz 

K G D M 

STOCKTON— 1926— CBS 

Frequency: 1140 Kc Power: 5000 Watts 

Owned-Operated By E. F. Peifer 

Business-Studio Address 519 E. Market St. 

Phone Number 4-4551 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service World 

Representative John Blair 

President-Gen. Mgr E. F. Peffer 

Station-Commercial Mgr E. Smith 

Program Director M. Humphreys 

Promotion Director A. Stover 

Chief Engineer Paul Leake 

KSTN 

STOCKTON— 1949 

Frequency: 1420 Kc Power: 1000 Watts 

Owned-Operated By . . . San Joaquin Bcstg. Co. 

Business Address Hotel Clark 

Phone Number 4-7338 

Air Time Unlimited 

News Service UP. INS 

Representative Hollingbery 

Membership NARTB. BAB 

General Manager D. M. Greene 

Program Director Ellis Lind 

Chief Engineer Carl McGee 

K W G 

STOCKTON— 1921— ABC 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By . . . McClatchy Bcstg. Co. 

Bus.-Studio Address 612 E. Market St. 

Phone Number 5-5728 

Newspaper Affiliation McClatchy 

Air Time FuH Time 

News Service AP 

Transcription Service Thesaurus 

Representative Paul H. Raymer 

Membership NARTB. BAB 

President Eleanor McClatchy 

Station Manager Dave Harris 

Program Manager James E. Longe 

Chief Engineer Frank Nesmith 



355 



CALIFORNIA 



KXOB 

STOCKTON— 1947— MBS 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Oper. By KXOB, Inc. 

Business-Studio Address Hotel Stockton 

Phone Number 4-7313 

Air Time 6 a.m.-M. 

News Service UP 

Representative Avery-Knodel 

Membership NARTB, BAB 

Pres., Gen. Mgr Clem J. Randau 

Sta.. Comm. Mgr Grant Pollock 

Program Director Homer Van Derwerker 

Publicity Director Ford Warner 

Chief Engineer James L. Johnson 

KSUE 

SUSANVILLE— 1948 

Frequency: 1240 Kc Pov^er: 250 Watts 

Owned-Oper. By Nolan Hollowell. 

James E. McKahon 

Phone Number 2020 

Air Time Full Time 

News Service UP 

Transcription Service Capitol, Standard 

Representative Tracy Moore 

Membership NARTB 

Gen., Sta. Mgr Nolan Hollowell 

Comm.. Sis. Prom. Mgr Leslie E. McLarrin 

Program Director Dale M. Dwelley 

Chief Engineer Harold C, Houston 

KTKR 

TAFT— 1948— KBS 

Frequency: 1310 Kc Power: 500 Watts d. 

Owned-Operated By Toft Bcstg. Co. 

Business Address P.O. Box "WW" 

Phone Number 5-3101 

Air Time Day Time 

News Service UP 

Pres.. Gen.. Sta.. Comm. Mgr.. .Kenneth Aitken 

Sis. Prom. Mgr Earl Greer 

P.ogram Dir Rose Mary Curtis 

Chief Engineer Kenneth Aitken 

KCOK 

TULARE— 1948— MBS 

Frequency: L270 Kc Power: 1000 Watts 

Owned-Operated By Herman Anderson 

Business Address P. O. Box 119 

Phone Number 6-2866 

Air Time Full Time 

News Service UP 

Representative Forjoe 

Membership NARTB, BAB 

President Herman Anderson 

General Manager Sheldon Anderson 

Commercial Manager Stan Simpson 

Sta.. Sales Prom. Mgr J. Alan Rinehart 

Program Director Bob Lee 

Publicity Director Jean Hixson 

Chief Engineer Don Ferguson 



KTUR 

TURLOCK— 1949— KBS 

Frequency: 1390 Kc .Power: 1000 Watts 

Owned-Operated By Turlock Bcstg. Corp. 

Address P. O. Box 526 

Phone Number Turlock 43430. 45827 

News Service UP 

Transcription Service Thesaurus, SESAC 

Representative O'Connell 

President Wallace Lindskoog 

General Manager H. Ansell McMillen 

Program Director S. E. Simmons 

Chief Engineer Maxon Sayre 

KUKI 

UKIAH— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Bartley T. Sims 

Address P. O. Box 638 

Phone 1400 

Air Time Unlimited 

Representative Tracy Moore 

Transcription Service Standard 

News Service AP 

Pres., Gen., Sta. Mgr Mrs. Bartley Sims 

Comm. Sales Prom. Mgr Louis DuMoulin 

Program Director John Olivera 

Publicity Director Phil Trine 

Chief Engineer Stanley Ryno 

KGYW 

VALLEJO— 1947 

Frequency: 1190 Kc Power: 250 Watts d. 

Owned-Oper. By Calif. Nev. Bcstg. Co. 

Business-Studio Address 3267 Sonoma Blvd. 

Phone Number 8-8944 

News Service UP 

Representative Western 

General Manager David McKay 

Station-Commercial Mgr Ralph Stillings 

Chief Engineer William Roberts 

KVEN 

VENTURA— 1948 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Coast Ventura Co. 

Address Sam Pedro & AUesandro 

Phone Number Miller 3-8675 

News Service UP 

Representative Western 

Pres., Gen. Mgr Harry M. Engel 

Commercial Manager Sydney Held 

Program Director Dana Marble 

Sales Prom. Mgr Jack Powell 

Chief Engineer Donald Brown 

K VVC 

VENTURA— 1947 

Frequency: 1590 Kc Power 1000 Watts 

Owned-Oper. By. . Voice of Ventura County 



356 



CALIFORNIA 



Business Address P.O. Box 1411 

Phone Number Miller 3-6185 

Air Time 6 a.m.-M. 

Representative Harlan Oakes 

Membership BAB 

President Wm. H. Haupt 

Station Manager Karl A. Rembe 

Chief Engineer Charles Farmer 

KONG 

VISALIA— 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. . . .Tulare County Bdcstg. 

Address P. O. Box 170 

Phone Number 4-5811 

Air Time Full Time 

News Service AP 

Representative Forjoe 

Pres.. Gen. Mgr Knox La Rue 

Program Mgr M. K. Starkey 

Chief Engineer A. C. Werner 

KWSO 

WASCO— 1950 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operated By... Maple Leaf Bcstg. Co. 

Address P. O. Box 366 

Phone 2145 

Air Time Daytime 

Transcription Service Lang-Worth, SESAC 

News Service UP 

Membership NARTB 

President E. J. Peters 

Gen., Sta. Mgr Theodore G. Heinrichs 

Comm.. Sale Prom. Mgr Jim Hodges 

Chief Engineer Bob Robertson 

Pgm., Pub. Dir Bob Bonn 

K H U B 

WATSONVILLE— 1937 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Patrick H. Peabody 

Business Address P. O. Box 347 

Air Time Full Tune 

News Service UP 

Transcription Service Capitol 

Representative Adam Young 

Membership NARTB 

Gen., Sta.. Comm. Mgr Hal E. Chase 

Program Director Irwin Kiel 

Chief Engineer Ed Pontes 

KSYC 

YREKA— 1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By. Siskiyou Cty. Bcstg. Co., Inc. 

Address Lawrence Lane & S. Oregon St. 

Phone Number 624 



Air Time Full Time 

News Service AP 

Transcription Service World, SESAC 

Representative Tracy Moore 

Membership NARTB 

President E. G. Millboum 

General Manager D. C. Holfinger 

Station Manager Jack A. LGtchell 

Commercial Manager Keith Vidler 

Chief Engineer Bill Maginnli 



KUBA 

YUBA CITY— 1947 

Frequency: 1600 Kc... Power: 1000 Watts d.; 

500 Watts n. 
Owned-Operated By . . Peachbowl Bcstrs„ Inc. 

Business Address Hotel Marysville 

Phone Number 3-7309 

News Service AP 

Transcription Service Thesaurus 

Representative Ayers, O'Connell 

President Chester V. Ullom 

Gen., Station Manager Roger R. Hunt 

Commercial Manager Lloyd Klemp 

Sales Promotion Mgr Roy Davenport 

Pgm., Pub. Dir Ric Ryan 

Chief Engineer Tohn J. Rolih 



WHY IS 


AP 




THE BEST? 




BECAUSE— AP has 


more 


news 


correspondents, 


more 


news bureaus, 


more 


miles of 


news 


wire 


fhan any 


other 


news 


service. 







357 



Pop. April 1, /95) (Est.) 1 ,402,000 — Total Housing Units 441,000 
Vamilies April 1, 193 3 (Est.) 407,000 — Stations in State 32 



KGI W 

ALAMOSA— 1 929— KBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned Operated By E. L. Allen 

Business Address P. O. Box 179 

Phone Number 26 

Air Time 6 a.in.-10 p.m. 

News Service UP 

Transcription Service Keystone, SESAC 

President General Mgr E. L. Allen 

Sla.-Comm. Mgr.-Pgm. Dir. Lloyd Allen 

Sales Prom. Mgr Charles Dynes 

Chief Engineer Bill Brokaw 

KBOL 

BOULDER— 1 946— COLUMBINE 

Frequency: 1490 Kc Power: 250 Watts 

Owned Oper. By Boulder Radio KBOL. Inc. 

Address p. Q. Box 146 

Air Time 7 a.m.-ll:05 p.m. 

News Service AP 

Transcription Service Standard. Thesaurus 

Representative H-R Reps. 

Membership NARTB. BAB 

President Herb HoUister 

General Manager Russel Shaffer 

Commercial Manager Gene Palm 

Chief Engineer Blair Dobbins 

KRLN 

CANON CITY— 1946— KBS 

Frequency: 1400 Kc Pow?-: 250 Watts 

Owned Oper. ^y Royal Gorge Bcstrs.. Inc. 

Business Studio Address 1615 Central Ave. 

Phone Number 1100 

Al' Time 7 a.m.-7 p.m. 

News Service UP 

Transcription Service Keystone. Cole 

P.-es. Gen. Sta. Mgr Rav M. Beckner 

Chief Engineer W. D. Wells 

KRDO 

COLORADO SPRINGS— 1947 
COLUMBINE 

Frequency: 1240 Kc Power: 250 Watts 

Owned Operated By Pikes Peak Bcstg. Co. 

Business Studio Address Alta Vista Hotel 

Phone Number Main 1125 

Ai' Time 6:00 a.m.-M. 

News Service j^p 

Transcription Servi-e. . .Slandard. Lang-Worth 

Representative Avery-Knodel 

Membership NARTB 

Pres.. Gen. Mgr. Joseph H. Rohre. 

Station Manager Paul Crozier 

Commercial Manager Harry Hoth 

Program Director jean Gitz 

Prod. Dir., Chief Engr Robert Fitzmorris 



K V R 



COLORADO SPRINGS— 1924— CBS 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By ... . Voice of the Rockies, Inc. 

Address 800 Exchange Natl. Bank Bldg. 

Phone Number Main 278 

Air Time Unlimited 

News Service UP 

Transcription Service World 

Representative Hollingbery 

I rembership NARTB. BAB 

Pres.. Gen.. Comm. Mgr I. D. Russell 

Sis. Prom.. Prod. Mgr Cecil Seavey 

Sta. Mgr.. Prog. Dir Isabelle McClung 

Publicity Director Robert Smith 

Chief Engineer H. Cozine Strang 

KRAB 

CRAIG— 1949— COLUMBINE-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By. No. Western Colo. Bcstg. Co. 

Business Address Craig 

Phone Number 707-8 

Air Time Full Time 

News Service UP 

Transcription Service Capitol 

Membership BAB 

President Norman Winder 

General Manager George Cory 

Station Manager Dale G. Moore 

Comm., Prom. Mgr. Bill Finch 

Program Director Elizabeth Conroy 

Publicity Director Glenda Davis 

Chief Engineer Charles Chaney 

K F E L 

DENVER— 1923— MBS 

Frequency: 950 Kc Power: 5.000 Watts 

Owned-Operated By . . Eugene P. O'Fallon. Inc. 

Business-Studio Address Albany Hotel 

Phone Number ALpine 4681 

Air Time 24 hrs. 

News Service INS 

Transcription Service Associated 

Representative John Blair 

Membership NARTB. BAB 

General Manager Gene O'Fallon 

Managing Director Frank Bishop 

Commercial Mgr, John McEniry 

Prom. Mgr.. Publ. Dir Gene O'Fallon. Jr. 

Program Director Dale Morgan 

Chief Engineer Rhean Cunningham 

KLZ 

DENVER— 1922— CBS 

Frequency: 560 Kc Power: 5000 Walts 

Owned-Operated By. Aladdin Radio & TV. Inc. 
Fusiness-Studio Address. .Shirley-Savoy Hotel 



358 



COLORADO 



Phone Number MAin 4271 

Air Time 5:30 a.m.-M. 

News Service AP. INS. 

Transcription Serv. . . Standard. Capitol. World 

Representative Katz 

Membership NARTB. BAB 

Pres.. Gen.. Sta. Mgr Hugh B. Terry 

Commercial Manager R. Main Morris 

Sales Prom. Mgr.. Pub. Dir. . .Roger Rambeaux 

Program Director Charles C. Roberts 

Chief Engineer Harvey E. Wehrman 

KMYR 

DENVER— 194 1— COLUMBINE 
INTERMOUNTAIN 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By KMYR Bcstg. Co. 

Address Security Life Bldg. 

Phone Number MAin 4161 

Air Time Unlimited 

News Service AP 

Transcription Service World 

Station Representative Forjoe & Co. 

Membership NARTB. BAB 

President F. W. Meyer 

S:ation Manager A. G. Meyer 

Commercial Manager Ed Koepke 

Pgm.. Prod. Dir Lowell Switzer 



K A 



DENVER— 1924— NBC 

Frequency: 850 Kc Power: 50.000 Walts 

Owned-Oper. By ... . Metropolitan TV Co.. Inc. 
Business-Studio Addess. .1625 California St. 

Phone Number Main 6211 

Air Time Full Time 

News Service AP, INS 

Transcription Service . . Thesaurus & Associated 

Representative Edward Petry & Co. 

Membership NARTB. BAB 

President William W. Grant 

Gen.. Sta. Mgr Don Secnrle 

Sales Promotion Manager C. M.. Penley 

Program Director Earle C. Ferguson 

Publicity Director William R. Day 

Chief Engineer Robert H. Owen 



KTLN 



DENVER— 1948 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned-Oper. By Radio Station KTLN 

Address Park Lane Hotel 

Phone Number RAce 4636 

Air Time 4:30 a.m.-Sunset 

News Service AP. INS 

Transcription Service Capitol 



.4'.-»>.V.VA%%V.V 



KFEL^s hv W'Hi^ShM 



Now in its 

8* 



YEAR ON 



KFEL 
RADIO 



and a top favotife on 
KFEL'TV, CHANNEL 2 

Since February 1953. . thanks to scores of 

mighty fine local and 
national sponsors. 





GENE O'FALLON 

Ref>^r&$efltei^ by 

JOHN BLAIR 

and BLAIR TV 



• • • 



COLORADO 



• • • 



Representative Radio Reps.. Inc. 

Owner Leonard Coe 

Gen., Sta. Mgr John L. Buchanan 

Commercial Manager Dean Jarvis 

Sales Promotion Mgr Jim Buchanan 

Program Director Jack Helling 

Chief Engineer O. E. Kelly 

K V D 

DENVER— 1925— ABC 

Frequency: 630 Kc Power: 5000 Watts 

Owned-Operated By. . . .Colorado Radio Corp. 
Business-Studio Add.. .Midland Savings Bldg. 

Phone Number TAbor 2291 

Air Time Full Time 

News Service UP 

Transcription Service. .Lang-Worth, Associated 

Representative Free & Peters 

Membership NARTB 

President-Gen. Mgr William D. Pyle 

Station Manager T. C. Ekrem 

Commercial Manager Con Hecker 

Program Director V. W. Corbett 

Publicity Director Ben H. Stanton 

Chief Engineers W. D. Pyle. T. C. Ekrem 

KlUP 

DURANGO— 1935— MBS 

Frequency: 930 Kc Power: 1000 Watts 

Owned-Operated By San Juan Bcstg. Co. 

Address P. O. Box 799 

Phone Number 117 

News Service UP 

Transcription Service SESAC, Thesaurus, 

World 

Representative Holman Co. 

President Mike Cummins 

General Manager R. E. O'Brien 

Commercial Manager Ken Gray 

Promotion Manager Lindsey Becker 

Program Director Don Husted 

Publicity Director Tracey Snelling 

Chief Engineer Henry Pollman 

KGMC 

ENGLEWOOD— 1951 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Operated By Radio Station KGMC 

Address 3355 s. Broadway 

Phone Number Sunset 1-4481 

News Service UP 

Co owner Grady F. Maples 

Co-owner, Prog. Dir.. Prom. Mgr..R. B. McAlister 

Commercial Manage: J. K. Brothers 

Chief Engineer D. F. White. Jr. 

KCOL 

FT. COLONS— 1947-<:OLUMBINE 
INTERMOUNTAIN 

Frequency: 1410 Kc Power: 1000 Watts 



Owned-Oper. By ... . Northern Colo. Bcstg. Co. 
Business-Studio Address. .1600 La. Porte Ave. 

Phone Number 2600 

Air Time Unlimited 

News Service UP 

Transcription Service Thesaurus 

Membership NARTB, BAB 

President Herb Hollister 

General Manager Ellis Atteberry 

Commercial Manager. . . Bob McClary 

Program Director Hollis Hoif 

Chief Engineer Cecil Whitchurch 

KFTM 

FORT MORGAN— 1949 

Frequency: 1260 Kc Power: 500 Watts 

Owned-Oper. By . . . Morgan County Bcstg. Co. 

Address P. O. Box 431 

Phone Number 1000 

Air Time Daytime 

News Service UP 

Transcription Service Capitol 

President, Manager Robert H. Dolph 

General Manager Donnell K. Smith 

Program Director Joyce Repp 

Chief Engineer Richard Oldfield 

K G L N 

GLENWOOD SPRINGS— 1950— MBS 
WESTERN SLOPE 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Western Slope Bcstg. Co. 

Address P. O. Box C 

Phone Number 777 

Representative Holman 

News Service UP 

Pres., Gen. Mgr .Rex Howell 

Sta., Comm., Prom.. Mgr Jerry Fitch 

Pgm., PubL Dir Gene Curtis 

Chief Engineer Rex Howell 

KEXO 

GRAND JUNCTION— 1948 
COLUMBINE 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By. .Voice of Western Colo., Inc. 

Address 2508 North Ave. 

Phone Number 1230 

Air Time 6 a.m.-12M. 

News Service INS 

Transcription Service Capitol. Thesaurus, 

World 

Representative Harlan Oakes 

Membership NARTB, BAB 

President D. Spencer Grow 

Gen., Sta. Mgr Abbott Tessman 

Comm., Sis. Prom. Mgr., 

Prog. Dir Robert Collins 

Publicity Director Mildred Fuller 

Chief Engineer Lloyd Wilson 



360 



COLORADO 



K FX J 

GRAND JUNCTION— 1926— MBS 
WESTERN SLOPE-INTERMOUNTAIN 

Frequency: 920 Kc Power: 1000 Watts d; 

500 Watts n. 

Owned-Oper. By Western Slope Bcstg. Co. 

Business-Studio Address Hillcxest Manor 

Phone Number 1300 

Air Time 6 a.ni.-M. 

News Service UP 

Transcription Service Standard 

Representative Hal Holman 

Membership NARTB, BAB 

Pres., Gen. Mgr Rex Howell 

Sta., Comm., Sis. Prom. Mgr..E. Anson Thomas 

Program Director Peg Thomas 

Chief Engineer R. G. Howell 

K F K A 

GREELEY— 1921 

Frequency: 1310 Kc Power: 1000 Watts 

Owned-Oper. By . . Mid.Western Bcstg. Co., Inc. 

Business-Studio Address 620 — 8th Ave. 

Phone Number 450-1 

Air Time Full Time 

Representative Hal Holman 

News Service UP 

Transcription Service . . Lang- Worth, Thesaurus, 
SESAC 

Pres., Gen. Mgr H. E. Green 

Comm., Prom. Mgr William G. Stewart 

Program Director Jack Redus 

Chief Engineer Horry Brewer 

KYOU 

GREELEY— 1 948— KBS-COLUMBINE 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Meroco Bcstg. Co. 

Address 2424 6th Avenue 

Phone Number 3275 

Air Time Unlimited 

News Service AP 

Representative McGillvra, Inc. 

Transcription Service World 

Membership BAB 

President, Gen. Mgr Elwood H. Meyer 

Program Director Glenn E. Stutsman 

Chief Engineer Tohn T. Roscoe 

KBNZ 

LA JUNTA— 1937— MBS-KBS 
COLUMBINE 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Otero Broadcasting Co. 

Address Radio Building 

Phone 42 

Air Time 6:00 a.m..l2M. 

News Service .XJP 



Representative Clark 

President M. S. Morrison 

Gen., Sta. Mgr R. D. Gerkin 

Commercial Manager John C. Lee 

Program Director F. J. Gerkin 

Chief Engineer Charles Barclay 

KLMR 

LAMAR— 1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By SE Colorado Bcstg. Co. 

Address Lamar, Colorado 

Phone Number 804 

News Service AP 

Transcription Service World 

President Ralph Eaton 

Gen., Sta. Mgr Everett Shupe 

Conun., Prom. Mgr Dennis Behan 

Program Director Kay Roe 

Chief Engineer Roy Nogrady 

KLVC 

LEADVILLE— 1951— KBS 
COLUMBINE 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Lcadville's Top of the 

Nation Station, Inc. 

Address 520 W. 6th St. 

Phone Number 70 

Representative Clark 

President Vir N. James 

General Manager Donald F. Stephens 

Program Director Flora Stephens 

Chief Engineer Donald G. Youmans 

KLMO 

LONGMONT— 1949— KBS 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned-Operated By Longmont Bcstg. Co. 

Phone Number 1050 

News Service UP 

Transcription Service Lang-Worth 

Pres.-Gen. Mqr J. P. Dubberley 

Comm. Mgr Jack Stirling 

Program Director Richard Boyll 

Chief Engineer Walter Robinson 

KUBC 

MONTROSE-1947— KBS 
COLUMBINE-INTERMOUNTAIN 

Frequency: 1260 Kc 1000 Watts d.; 

500 Watts n. 
Owned-Operated By. .Uncompaghre Bcstg. Co. 

Business-Studio Address P. O. Box 279 

Phone Number 199 

Air Time 6 a.m.-ll p.m. 

News Service UP 

Transcription Service Capitol 

Representative Hil F. Best 

Membership NARTB, BAB 



361 



COLORADO 



President F. J. Hartman 

Gen. Sta. Mgr Geo. Cory 

Comm., Sales Prom. Mgr Bob Hale 

Program Director Laura Colliver 

Chief Engineer Charles Chaney 

KCSJ 

PUEBLO— 1 947— MBS-COLUMBINE 
INTERMOUNTAIN 

Frequency: 590 Kc Power: 1000 Watts 

Owned-Oper. By Star Bcstg. Co., Inc. 

Address 211 W. 5th St. 

Phone Number ...8522 

Air Time 6 a.m.-M. 

News Service AP 

Transcription Service Thesaurus 

Representative Avery -Rnodel. Inc. 

Membership NARTB 

Pres., Gen. Mgr Bob Clinton 

Comm., Sis. Prom. Mgr Bob Clintcn 

Sta. Mgr., Pgm., Publ. Dir Larry Gordon 

Chief Engineer Dale Redlingshafer 

KDZA 

PUEBLO— 1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Pueblo Radio Co. 



25 Years 
of Blue Ribbon Service 

K6HF 

PUEBLO, COLORADO 
5000 W. ABC 



delivering Colorado's second 
leading market night and day 



Represented by 

GILL-PERNA, Inc. 



Address 3011 Elizabeth 

Phone Number 1255 

News Service AP 

1 ranscripiion Service Lang- Worth 

Representative McGillvra 

President-Gen. Mgr Dee B. Crouch 

Sales Prom. Manager Barry Tucker 

Chief Engineer Jack Lundquiat 

KG H F 

PUEBLO— 1927— ABC 

Frequency: 1350 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By. .Colorado Bcstg. Co.. Inc. 

Address Pueblo Savings & Trust Bldg. 

Phone Number 3877 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service World, SESAC 

Rspresentative Gill-Perna, Inc. 

Membership NARTB. BAB 

President Gilford PhilUps 

General Manager Robert D. Ellis 

Commercial Manager Bill Mahoney 

Station Manager I. H. McGill 

Chief Engineer. Willis C. Shonln 

K V R H 

SALIDA— 1948— KBS 
COLUMBINE-INTERMOUNTAIN 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Vir N. James 

Phone Number 30 

News Service INS 

Representative Clark 

Membership NARTB, BAB 

Pres.. Gen., Comm. Mgr Vir N. James 

Program Dir Clo B. James 

Chief Engineer Philip Parmelee 

KGEK 

STERLING— 1925 

Frequency: 1230 Kc Power: 250 Watts d. 

Owned-Operated By Elmer G. BeehUr 

Address Fleming Hd. 

Phone Number 679 

News Service UP 

Owner, Gen. Mgr Elmer G. Beehler 

KCRT 

TRINIDAD— 1947— MBS-KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By KCRT, Inc. 

Address South Country Club Dr. 

Phone Number 333 

News Service UP 

Transcription Service World 

Gen., Sta.. Comm. Mgr Cal Perley 

Pgm., Publ. Dir Martin Mendine 

Chief Engineer Earnest M. Cooper 



362 



AP 



WHY IS 
THE BEST? 



BECAUSE — III has more news 
correspondents, more 
news bureaus, more 
miles of news wire 
than any other news 
service. 



363 




There is always a most efficient way to do a job 




For yo 



in this top U,S. market use WTIC . . . 




WTIC"! 50,000 Watts repfwented nationally by Weed « Co . Paul W. MofWicy. Vice -Pr« .-Gen. Mgr.. Walter Johflson. Asst. Gen. Mgr.-Sale$ Mgr. 



— CONNECTICUT — 

Pop. April 1,1953 (Est.) 2,121,000 — Total Housing Units 617,000 
Families April 1, 1933 (Est.) 378,000 — Stations in State 23 



W I c c 

BRIDGEPORT— 1926— MBS-YANKEE 

Frequency: 600 Kc... Power: 1000 Watts cL. 
500 Watts n. 

Owned-Oper. By Bridgeport Bcstg. Co. 

Address 114 State St. 

Air Time 24 hrs. 

News Service AP 

Phone Number 5-4144 

Transcription Service . . . Associated, Thesaurus 

Representative Adam Young & Co. 

Pres., Gen., Sta. Mgr Philip Merryman 

Commercial Manager Manning Slater 

Sales Promotion Manager Jay Holier 

Program Director Bob Crane 

Chief Engineer Ralph Winquist 

(See Page 366) 

W N A B 

BRroOEPORT- 1941 
ABC-CONN. STATE 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WNAB, Inc. 

Business-Studio Address 991 Broad St. 

Phone Number 3-3112 

Air Time Full Time 

News Service UP 

Representative Rambeau, Bannan 

President-Chief Engineer Harold Thomas 

General, Sta. Manager Levon Thomas 

Commercial Manager Ray Colonari 

Program Director Jack Dahlby 

Publicity Director Grace Kaltenbach 

WBIS 

BRISTOL-I948 

Frequency: 1440 Kc Power: 500 Watts d. 

Owned-Oper. By The Bristol Bcstg. Corp. 

Business-Studio Address 183 Main St. 

Phone Number 9265 

Air Time Daytime 

News Service UP 

Representative McGillvra 

President Frederick W. Beach 

Gen., Sta., Comm. Mgr Cal Kolby 

Program Director Bob GiUespie 

Sales Promotion Manager. . .Amleto Ciccarelli 

Publicity Director SaUy Easton 

Chief Engineer Richard L. Ricci 

WLAD 

DANBURY— 1947 

Frequency: 800 Kc Power: 250 Watts d. 

Owned-Operated By. . . .Berkshire Bcstg. Corp. 

Business-Studio Address 207 Mohi St. 

Phone Number 8-3565 



Air Time Daytime 

News Service AP 

Transcription Service World, SESAC 

Representative Rambeau 

President John P. Previdi 

Gen., Comm. Mgr., Pub. Dir Sol Robinson 

Program Director Eleanor Kemble 

Chief Engineer Rudolph Cehak 

wccc 

HARTFORD— 1947 

Frequency: 1290 Kc Power: 500 Watts d, 

Owned-Oper. By . . Greater Hartford Bcstg Corp. 

Address Hotel Bond 

Phone Number 5-6648 

ftir Time Local sunrise-local simset 

News Service UP 

President. Gen. Mgr William M. Savitt 

Sec't. Treas M. Savitt 

Sta., Comm. Mgr Alex Buchan 

Prod. Mgr B. LaCoe 

Mchdsg. Mgr E. Seltzer 

Traffic Mgr Barbara Heintz 

Chief Engineer John Rameika 



W 



'over 



'entral 



Hartford's 
only station 
offering 
music and 
news all 
day, 
every 
day. 



Connecticut 



"There's T. N. T. on W C C C 

(Time, News, Temperature, includ- 
ing weather every fifteen minutes, 
every weekday.) 

1290 K. C. 



36S 



jLENOX JEWEin^ 0^ 



NRS. CONNEC 
oM9S 





why 

WICC 

is tops 

in the 
RICH 

, BRIDGEPORT 
'new HAVEN 

MARKEr 



• WICC Promotion 

Contest produced 
largest movie 
house for '52 

• WICC Merchan- 
dising 

Complete Sponsor 
Identification 

• WICC Personali- 
ties 

Wallie Dunlap 
(left), area's 
highest-rated 
afternoon deejay. 

(2:30-5, Mon.-Fri.) 

Bob Crane 
(right), pulls 
65% share of 
audience. 

(6-9 AM, Mon.-Sat.) 




* For confirmation of 
above claim, refer to 
New Haven Pulse, Jan. 
'52 and Bridgeport 
Hooper, March '52. 

REPRESENTED 
NATIONALLY BY 

ADAM YOUNG, JR. 



CONNECTICUT 



W D R C 

HARTFORD— 1922— CBS 

Frequency: 1360 Kc Power: 5000 Watts 

Owned-Oper. By.. The Connecticut Bcstg. Co. 

Business-Studio Address 750 Main St. 

Phone Number 7-1188 

Air Time Full Time 

News Service .UP 

Representatire Paul H. Raymer 

Membership NARTB 

President Franklin M. Doolittle 

General Manager Walter B. Haase 

Comm.. Sales Prom. Mgr William F. Male 

Program, News Dir Harvey H. Olson 

Chief Engineer Henry M. Broderick, Jr. 

WONS 

HARTFORD— 1935— MBS-YANKEE 

Frequency: 1410 Kc Power: 5.000 Watts 

Owned-Oper. By Yankee Network Div. of 

General Teleradio, Inc. 
Business-Studio Address.. 54 Pratt St. (WONS) 

Phone Number 7-9131 

Air Time Full Time 

News Service UP 

Transcription Service Associated 

Representative H-R Reps. Inc. 

President Thomas F. O'Neil 

Gen. Managers. .Ed. Palen & Frank McGivern 

Sales Promotion Mgr Al Henry 

Commercial Manager Cy Kaplan 

Program Director Crean Patterson 

Chief Engineer Rogers Holt 

WT H T 

HARTFORD— 1936 
ABC-CONN. STATE 

Frequency: 1230 Kc Power: 250 Watts 

OwnedOperated By. .The Hartford Times, Inc. 

Business Address 555 Asylum St. 

Phone Number 2-0237 

Air Time Full Time 

News Service AP 

Representative Everett-McKinney. Bonnan 

Membership NARTB 

General Manager C. Glover DeLaney 

Assistant Manager R. K. Blackburn 

Commercial Manager . . . Leonard R. Schoenfeld 

Program Director Mitchell Betters 

Chief Engineer Charles S. Masini 

WTI C 

HARTFORD— 1925 

Frequency: 1080 Kc Power: 50.000 Watts 

Owned-Oper. By Travelers Bcstg. Service 

Business-Studio Address 26 Grove St. 

Phone Number 5-0801 

Air Time Full Time 

News Service AP. INS 

Transcription Service Lang- Worth SESAC 



Representative Weed 

Membership NARTB. BAB 

President Jesse W. Randall 

Vice Pres.-Gen. Mgr Paul W. Morency 

Asst. Gen. Mgr. Chg. Sales Walter Johnson 

Asst. Sales Mgr Irwin Cowper 

Program Director Leonard J. Patricelli 

Asst. Program Director Paul Lucas 

Production Dir George Bowe 

Director Public Relations .... Bernard Mullins 
(See Page 364) 

WMMW 

MERIDEN— 1947 

Frequency: 1470 Kc Power: 1000 Watts d. 

OwnedOperated By. . . .Silver City Crystal Co. 

Business-Studio Address. . 8^2 W. Main St. 

Phone Number 5-5747 

Air Time Daytime 

News Service UP 

President C. A. Schultz 

General Manager Alex Buchan 

Commercial Manager G. A. Kruttschnitt 

Program Director Leo Finn 

Commercial Manager R. A. Barrett 

Chief Engineer John Roache 

WCNX 

MIDDLETOWN— 1948 

Frequency: 1150 Kc Power: 500 Watts d. 

Owned-Oper. By Middlesex Bcstg. Co. 

Business-Studio Address 460 Main St. 

Phone Number 7-2585 

Managing Dirs R. J. O'Brien, W. J. O'Brien 

General Manager Harold R. Nelson 

Publicity Director Lou Brooks 

Chief Engineer Kenneth A. F. Bishop 

WHAY 

NEW BRITAIN— 1949 

Frequency: 910 Kc Power: 5000 Watts 

Owned-Operated By . . Central Coim. Bcstg. Co. 

Business Address 22 Grove Hill 

Phone Number . 3-2721 

Air Time Unlimited 

News Service UP 

Transcription Service Lang- Worth 

Representative Adam Young. Bannon 

President Patrick Goode 

Exec. Vice-Pres Edward D. Taddei 

General Manager Aldo DeDominicis 

Station Manager Leo Borin 

Commercial Manager Thomas Meade 

Program Director Pete Stoner 

Chief Engineer Hillis W. Holt 

WKNB 

NEW BRITAIN— 1946 

Frequency: 840 Kc Power: 1000 Watts d. 

Owned-Oper. By New Britain Bcstg. Co. 

Address • 213 Main St. 

Phone Number Baldwin 3-3603 



367 



CONNECTICUT 



Air rune Daytime 

Representative Boiling 

President Julian Gross 

General Manager Peter B. Kenney 

Commercial Manager David Scott 

Program Director Robert Andrews 

Publicity Director Erwin Needles 

Chief Engineer John Shipley 

WAVZ 

NEW HAVEN— 1947 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owned-Operated By WAVZ Bcstg. Corp. 

Business-Studio Address 152 Temple St. 

Phone Number SPruce 7-4761 

Air Time Local sunrise-local sunset 

News Service AP 

Representative Keller 

President Victor W. Knauth 

V.P.. Gen., Sta. Mgr Daniel W. Kops 

Prog. Director Burton Miller 

Publicity Director Jack Nelson 

Chief Engineer Ralph Carrano 

W E L I 

NEW HAVEN— 1935— ABC 

Frequency: 960 Kc Power; 1000 Watts 

Owned-Operated By Conn. Radio Founda- 
tion, Inc. 

Business-Studio Address 221 Orange St. 

Phone Number UNiversity 5-1133 

Air Time Full Time 

News Service UP 

Transcription Service Lang-Worth 

Representative Headley-Reed 

President H. C. Wilder 

General, Station Manager. . .Richard W. Davis 

Comm.. Prom. Mgr Edwin H. Schweitzer 

Publicity Director Rudy Frank 

Program Director Charles H. Wright 

Chief Engineer Fred King 

WNHC 

NEW HAVEN— 1944— CONN. STATE 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Elm City Bcstg. Corp. 

Business-Studio Address 1110 Chapel St. 

Phone Number SP 7-3611 

Air Tune Full Time 

News Service AP, INS 

Transcription Service World 

Representative Katz Agency 

Membership NARTB 

President Patrick J. Goode 

General Manager Aldo DeDominicis 

Exec. Vice-Pres Edward D. Taddei 

Commercial Manager J. Vincent Callanan 

Station Manager Edward C. Obrist 

Program Director Walter Nielson 

Prom. Mgr.. Publ. Dir James W. Evans 

Chief Engineer Vinnle DeLaurentis 



W N L C 

NEW LONDON— 1936 — MBS 
YANKEE, CONN. ST. 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By. .Th© Thames Bcstg. Corp. 

Business-Studio Address 281 State St. 

Phone Number 2-4365 

Air rime UnUmited 

Representative Everett-McKinney 

News Service UP 

President-Gen. Sta. Mgr Gerald J. Morey 

Comm.-Sales Prom. Mgr Leo B. Keegan 

Prog., Publ. Dir .Nelson Brown 

Chief Engineer Gerald J. Morey 

WNLK 

NORWALK— 1948 

Frequency: 1350 Kc Power: 500 Watts 

Owned-Operated By. .Nor walk Bcstg. Co./ Inc. 

Business-Studio Address Main & Wall Sts. 

Phone Number 8-5566 

Air Tim© Full Time 

News Service .UP 

Transcription Service World 

Representative Rambeau 

Pres., Gen. Mgr .James Stolcz 

Program IMrector : John Naylbr 

Production Director Milton Warren 

Chief Announcer. Richard W. Bounerba 

WICH 

NORWICH— 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Eastern Conn Bcstg. Co. 

Business-Studio Address P. O. Box 629 

Phone Number 7-1613 

Air Time Full Time 

News Service UP 

Transcription Service World 

Membership NARTB 

President-General Mgr John Dem© 

Publicity Director Edward Adler 

Chief Engineer Alexander Dubenetsky 

WSTC 

STAMFORD— 1941 
ABC-CONN. STATE 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By W. Conn. Bcstg. Co. 

Business-Studio Address 270 Atlantic St. 

Phone Number 4-7575 

Air Time 6:30 a.m.-M. 

Newspaper Affiliation Stanford Advocate 

News Service UP 

Transcription Service Lang-Worth 

Representative Everett-McKinney 

President Kingsley Gillespli 

Gen.-Sta. Manager Julian Schwarta 

Chief Engineer Fred Muckenhaupt 



368 



• • • 



CONNECTICUT 



• • • 



WLCR 

TORRINGTON— 1946 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Oper. By . . Litchfield Cty. Radio Corp. 

Business-Studio Address 23 Main St 

Phone Number 417£ 

Air Time Local sunrise-local sunset 

News Service UP 

Transcription Service World 

Representative Sears & Ayer 

Pres., Gen. Mgr Charles O. Scott 

Sales Prom. Mgr Joe Storm 

Program Director Hugh Franklin 

Chief Engineer Alfred Pallokat 

WTOR 

TORRINGTON— 1948 
CONN. STATE— ABC 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By. . . .Torrington Bcstg. Co.. Inc. 

Business-Studio Address 93 Perkins St. 

Phone Number 4181 

Air Time Full Time 

News Service AP 

Representative Rambeau 

Station Manager Edmund Waller 

Commercial Manager John J. Morris 

Program Director Richard C. Kllboum 

Chief Engineer Arthur Marcus 

W A T R 

WATERBURY— 1934 
ABC-CONN. STATE 

Frequency: 1320 Kc Power: 1000 Watts 

Owned-Oper. By The WATR Co., Inc. 

Business-Studio Address 440 Medow St. 

Phone Number 5-1121 

Air Time 7 a.m.-M. 

News Service UP 

Representative William G. Rambeau 

Membership NARTB 

President-Gen. Mgr Harold Thomas 

Sta.-Comm. Mgr Sam Elman 

Sales Prom. Mgr Wallace Gordon 

Program Director Wally King 

Publicity Director Joseph C. Gallon 

Chief Engineer Russell Jensen 

W B R Y 

WATERBURY— 1934— CBS 

Frequency: 1590 Kc Power: 5000 Watts 

Owned-Oper. By. . .American-Republican. Inc. 

Business-Studio Address P. O. Box 1627 

Phone Number 3-1125 

Air Time 6:55 a.m.-12:05 a.m. 

News Service INS 

Transcription Service World 

Representative Aveiy-Knodel, 

Kettel-Carter (Boston) 
Membership NARTB. BAB 



President William J. Pope 

General Manager James H. Darcy 

Commercial Manager Harry A. DeVorken 

Station Manager J. Maxim Ryder 

Program Director Walter O. Howard 

Prom. Mgr.. PubL Dir Robert S. Holczer 

Chief Engineer Frank B. Hales 

wwco 

WATERBURY— 1946 
MBS-YANKEE 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By.Mattatuck Bcstg. Co.. Inc. 

Business-Studio Address 119 W. Main St. 

Phone Number 4-5141 

Air Time Full Time 

News Service AP 

Representative McGillvra 

President WiUiam G. Wells 

Commercial Manager Gustave Nathan 

Program Director Robert C. Crager 

Chief Engineer Clifford Sloat 




DELAWARE 

Pop. April 1,1953 (Est.) 329,000 — Total Housing Units 97,002 
rumilies April 1, 193 3 (Est.) S8 ,000 — Stations in State 6 



WDOV 

DOVER— 1948 

Frequency: 1410 Kc Power: 1000 Watts d. 

Owned-Oper. By Del. State Capital 

Bcstg. Corp. 

Business Address. .Bradford & Loockerman Sts. 

Phone Number 5816 

Air Time 6:30 a.m.-Sunset 

News Service AP 

Representative Rambeau 

President Dr. C. F. Freed 

Gen., Sta. Mgr., Pgm. Dir Mildred Carroll 

Commercial Manager William S. Freed 

Chief Engineer B. Brownell 

WJ WL 

GEORGETOWN— 1951 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Operated By Rollins Bcstg.. Inc. 

Address DuPont Highway 

Phone Number 2567 

News Service AP 

Transcription Service Thesaurus 

Representative Pearson 

President John W. Rollins 

Vice-President O. Wayne Rollins 

Gen., Comm. Manager Norman M. Glenn 

Air rune 6:00 a.m.-12:30 a.m. 

Program Director Bill Jaeger 

Chief Engineer Edward Marzoa 

WAMS 

WILMINGTON— 1948— MBS 

Frequency: 1380 Kc Power: 1000 Watts 

Owned-Oper. By. . Wilmington Tri-State Best. 
Co.. Inc. 

Bus. Studio Address 321 Delaware Ave. 

Phone Number 4-8882 

'^'" "T'^e 6:00 a.m.-12:30 a.m. 

News Service AP 

Transcription Service Associated 

Representative HolUngberry 

^'••^^•°» Frank S. Carrow 

General Manager Edwin A. McKeon 

Comm. Mgr WilUam S. Ewing 

Publicity Director Don Mathewson 

Program Director Xim Crow 

Chief Engineer Perley Tribou 



W D E L 

WILMINGTON— 1922— NBC 

Frequency: 1150 Kc Power: 5000 Watte 

Owned-Operated By WDEL, Inc. 

Business-Studio Address 10th & King Sts. 

Phone Number 7268 

Air Time 6:00 a.m.-l a.m. 

News Service UP 

Transcription Service World 

Representative Robert Meeker 

Membership NARTB. BAB 

Station Executive Clair R. McCoUough 

Station Manager J. Gorman Walsh 

National Sales Manager J. Robert Gulick 

Program Director Harvey C. 



W I L M 

WILMINGTON— 1922— ABC 

Frequency: 1450 Kc. Power: 250 Watts 

Owned-Operated By Delaware Bcstg. Co. 

Business-Studio Address 920 King St. 

Phone Number 4-7771 

Air Time Full Time 

News Service UP 

Transcription Service World 

Representative Boiling Co. 

Membership NARTB. BAB 

President-Gen., Sta. Mgr.. .Ewing B. Hawkins 

Comm., Prom. Mgr Jackson F. Lee 

Program Director Warren Keyser 

Chief Engineer .H. Edwin Kennedy 

WTUX 

WILMINGTON— 1947 

Frequency: 1290 Kc Power: 500 Watts d. 

Owned-Oper. By Port Frere Bcstg. Co., Inc. 

Business-Studio Address 1326 Market St. 

Phone Number Wihnington 5-8821 

Air Time Local sunrise-local sunset 

News Service AP 

Transcription Service Thesaurus 

Representative » . . .Forio* 

Membership NARTB, BAB 

Pres.-Sta. Mgr Gordon K. Macintosh 

General Mgr Howard Robinson 

Comm. Mgr Julian A. Todd 

Program Director William H. Gehlert 

Publicity Director Justina Spagnolo 

Chief Engineer Wayne Neuhaus 



370 



Pop. April 1, 1933 (Est.) 843,000 — Total Housing Units 236,000 
Families April 1,1933 (Est.) 219,000 — Stations in State 7 



WGMS 

WASHINGTON, D. C— 1947 

Frequency: 570 Kc Power: 1000 Watts d. 

Owned-Oper. By . . The Good Music Station, Inc. 

Address 1125 Vermont Ave., N.W. 

Phone Number Executive 3-8676 

Transcription Service Associated 

News Service AP 

Air Time 6:30 a.m. to Sunset 

President Morris Rodman 

Gen., Comm. Mgr M Robert Rogers 

Program Director Pierson Underwood 

Chief Engineer Nick Chaconas 

W M A L 

WASHINGTON, D. C— 1925— ABC 

Frequency: 630 Kc Power: 5000 Watts 

Owned-Operated By The Evening Star 

Bcstg. Co., Inc. 
Bus.-Studio Add.. .4461 Connecticut Ave., N.W. 
Phone Number Kellogg 7-1100 



Air Time Full Time 

News Service AP 

Transcription Service SESAC 

Newspaper Affiliation Evening Star 

Representative The Katz Agency 

Membership NARTB 

President S. H. Kaufimann 

V.P., General Manager K. H. Berkeley 

Ass't General Manager Charles Kelly 

Director-Sales Mahlon Gla